Dstillery Audiences

WAFFLE HOUSE

Audience Size: 1 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 4.26% 3.30x
Southeastern Voters 2.93% 2.76x
Atlanta United Fans 2.69% 2.72x
Florida Gulf Coast Travel Researchers 3.34% 2.68x
South Carolina Gamecocks Fans 2.19% 2.62x
Smoky Mountains Trip Planners 2.70% 2.59x
SEC Fans 2.68% 2.54x
Alabama Trip Planners 7.74% 2.52x
Auburn Tigers Fans 2.65% 2.40x
Atlanta Trip Planners 5.18% 2.39x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.11% 14.63x
Lane Bryant 1.70% 5.16x
Aeropostale 1.40% 5.01x
Journeys 1.05% 4.90x
Old Navy 2.13% 4.83x
Brooks Brothers 2.00% 4.72x
Express Outlets 0.13% 4.72x
Charlotte Russe 0.73% 4.61x
Carhartt 7.31% 4.42x
Chicos 1.39% 4.29x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 0.75% 4.70x
Mississippi News 1.12% 4.51x
Alabama News 3.89% 4.15x
South Carolina News 2.45% 3.80x
Arkansas News 0.93% 3.37x
Georgia Cluster 4.53% 3.15x
South Carolina Travel 0.05% 3.11x
Tennessee Cluster 1.62% 3.08x
Tennessee News 1.91% 2.84x
Southeast College Athletics 0.29% 2.70x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female