Dstillery Audiences

WAFFLE HOUSE

Audience Size: 700.1 Thousand Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 700.1 thousand unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 6.69% 2.30x
Tennessee Volunteers Fans 5.75% 2.22x
SEC Fans 5.15% 2.18x
Clemson Tigers Fans 5.17% 2.08x
Auburn Tigers Fans 5.15% 2.06x
Atlanta Trip Planners 4.60% 2.04x
Alabama Trip Planners 7.06% 2.01x
South Carolina Gamecocks Fans 3.85% 2.00x
North Carolina Football Fans 5.06% 1.99x
Atlanta Braves Fans 4.65% 1.97x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 1.97% 7.77x
Express Outlets 0.51% 3.83x
Talbots 2.00% 3.78x
Jos A. Bank Clothiers 2.01% 3.55x
Brooks Brothers 0.79% 3.33x
Lane Bryant 2.47% 3.31x
Tommy Bahama 0.46% 3.28x
Aeropostale 2.30% 3.24x
Ralph Lauren 0.65% 3.22x
The Childrens Place 3.67% 3.22x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.08% 6.99x
Hair & Beauty 0.08% 3.95x
Clean Energy 0.06% 3.84x
Beach & Intimate Wear 0.04% 3.54x
Pre-Built Home Researchers 0.08% 3.46x
Holistic Medicine 0.04% 3.29x
Real Estate Cluster 0.04% 3.25x
California Universities 0.04% 3.14x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.03x
Work Productivity 0.06% 3.00x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male