Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.7 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.73% 2.78x
Atlanta Trip Planners 5.56% 2.72x
Alabama Trip Planners 6.92% 2.54x
Smokie Mountain Trip Planner 6.09% 2.45x
Atlanta United Fans 4.62% 2.43x
Florida Gulf Coast Travel Researchers 5.81% 2.42x
SEC Fans 5.04% 2.39x
Southeastern Voters 4.99% 2.35x
Smoky Mountains Trip Planners 4.72% 2.35x
Cabin Rental Researchers 5.40% 2.27x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 3.09% 10.58x
Express Outlets 1.03% 4.47x
Buckle 5.34% 4.30x
Talbots 3.28% 4.15x
Jos A. Bank Clothiers 4.04% 4.06x
Lane Bryant 4.08% 4.02x
Charlotte Russe 2.66% 3.84x
Aeropostale 5.36% 3.75x
Carhartt 13.62% 3.73x
Chicos 4.23% 3.65x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.42% 3.37x
Survey Websites 0.01% 3.31x
Texas Off-Roading 0.02% 3.29x
Mississippi News 1.57% 3.07x
South Carolina News 3.93% 3.00x
Romanian News 0.03% 2.94x
Tennessee Cluster 2.99% 2.89x
Georgia Cluster 6.99% 2.81x
Alabama News 6.78% 2.71x
North Carolina Education 1.40% 2.55x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female