Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.5 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.62% 2.87x
Atlanta Trip Planners 5.38% 2.81x
Florida Gulf Coast Travel Researchers 5.84% 2.66x
Atlanta United Fans 4.80% 2.64x
Alabama Trip Planners 6.87% 2.57x
SEC Fans 5.38% 2.57x
Southeastern Voters 5.12% 2.46x
Tennessee Volunteers Fans 4.95% 2.37x
Smokie Mountain Trip Planner 5.96% 2.37x
South Carolina Gamecocks Fans 3.99% 2.32x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.98% 10.52x
Express Outlets 0.95% 4.50x
Buckle 5.05% 4.21x
Talbots 3.01% 4.05x
Lane Bryant 3.88% 4.02x
Jos A. Bank Clothiers 3.83% 3.99x
Carhartt 16.80% 3.76x
Aeropostale 5.05% 3.74x
Charlotte Russe 1.96% 3.69x
Chicos 3.95% 3.57x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.11% 3.81x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.02% 3.75x
Savannah Georgia News 1.86% 3.71x
Cars, Travel & Food 0.02% 3.12x
Consumer Rewards 0.02% 3.03x
Mississippi News 1.82% 3.02x
Alabama News 8.22% 2.98x
Tennessee Cluster 3.36% 2.93x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.01% 2.88x
South Carolina News 4.32% 2.82x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female