Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 4.48% | 3.07x |
| Southeastern Voters | 2.87% | 2.84x |
| Smoky Mountains Trip Planners | 3.06% | 2.77x |
| SEC Fans | 2.64% | 2.70x |
| Florida Gulf Coast Travel Researchers | 3.61% | 2.66x |
| South Carolina Gamecocks Fans | 2.33% | 2.56x |
| Tennessee Volunteers Fans | 2.33% | 2.53x |
| Alabama Trip Planners | 7.44% | 2.45x |
| Atlanta United Fans | 2.56% | 2.45x |
| Auburn Tigers Fans | 2.44% | 2.41x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 3.11% | 13.64x |
| Jos A. Bank Clothiers | 3.51% | 5.26x |
| Express Outlets | 0.49% | 5.19x |
| Brooks Brothers | 2.54% | 4.83x |
| Carhartt | 10.01% | 4.65x |
| Aeropostale | 2.00% | 4.56x |
| Lane Bryant | 3.51% | 4.55x |
| Buckle | 1.23% | 4.46x |
| Journeys | 2.47% | 4.36x |
| Chicos | 2.81% | 4.35x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 4.38% | 3.82x |
| South Carolina News | 2.55% | 3.37x |
| Tennessee News | 2.51% | 3.28x |
| Tennessee Cluster | 1.91% | 3.13x |
| Georgia Cluster | 5.36% | 2.92x |
| North Carolina | 1.63% | 2.77x |
| New Orleans Cluster | 2.55% | 2.22x |
| North Carolina News | 1.57% | 2.09x |
| Kentucky News | 1.76% | 1.96x |
| Florida Jacksonville & Orlando Cluster | 2.29% | 1.67x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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