Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.8 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.8 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 5.34% 3.01x
Southeastern Voters 3.33% 2.82x
Alabama Trip Planners 4.79% 2.77x
Atlanta Trip Planners 4.09% 2.65x
Atlanta United Fans 3.26% 2.60x
SEC Fans 2.87% 2.46x
Florida Gulf Coast Travel Researchers 3.99% 2.42x
Smoky Mountains Trip Planners 3.33% 2.37x
Tennessee Volunteers Fans 2.56% 2.29x
Cabin Rental Researchers 3.19% 2.25x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.55% 11.52x
Express Outlets 0.71% 5.14x
Jos A. Bank Clothiers 4.21% 4.57x
Buckle 3.01% 4.56x
Carhartt 5.77% 4.27x
Lane Bryant 3.45% 3.99x
Brooks Brothers 2.27% 3.90x
Aeropostale 2.24% 3.84x
Chicos 3.08% 3.82x
Johnston and Murphy 1.66% 3.78x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 15.04x
Survey Websites 0.02% 4.56x
Savannah Georgia News 1.16% 3.95x
Mississippi News 1.36% 3.62x
South Carolina Travel 0.06% 3.56x
As Seen On TV Products 0.02% 3.47x
Alabama News 5.36% 3.38x
South Carolina News 3.09% 3.04x
Flags & Trump 0.02% 2.90x
Tennessee Cluster 2.43% 2.88x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female