Dstillery Audiences

WAFFLE HOUSE

Audience Size: 1.2 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 7.87% 2.58x
Atlanta Trip Planners 5.50% 2.43x
SEC Fans 5.82% 2.42x
Southeastern Voters 6.09% 2.38x
Alabama Trip Planners 7.64% 2.24x
Georgia Trip Planners 6.17% 2.23x
Georgia Activities Researchers 3.85% 2.19x
Atlanta United Fans 4.50% 2.19x
Smokie Mountain Trip Planner 7.29% 2.18x
Auburn Tigers Fans 5.26% 2.16x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 1.91% 10.18x
Express Outlets 0.52% 4.58x
Talbots 1.95% 4.05x
Lane Bryant 2.45% 3.98x
Levi Strauss 0.01% 3.92x
Maurices 1.07% 3.91x
Carhartt 23.19% 3.86x
Jos A. Bank Clothiers 2.34% 3.85x
Buckle 2.74% 3.74x
Aeropostale 2.79% 3.63x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Health & Safety Compliance.

Content Affinity Composition Index
Health & Safety Compliance 0.06% 3.75x
Marijuana 0.07% 3.31x
Mississippi News 2.78% 2.63x
Memes & Comedy 0.03% 2.60x
Romanian News 0.03% 2.52x
Alabama News 10.63% 2.52x
Tennessee Cluster 4.54% 2.47x
Costumes 0.04% 2.35x
Senior Care 0.03% 2.34x
South Carolina News 6.03% 2.32x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female