Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 523 thousand unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Myrtle Beach Trip Planners.
| Interest | Composition | Index |
| Myrtle Beach Trip Planners | 3.24% | 1.98x |
| New Orleans Pelicans Fans | 2.35% | 1.95x |
| Southeastern Voters | 7.66% | 1.94x |
| New Orleans Trip Planners | 2.35% | 1.94x |
| Georgia Activities Researchers | 1.83% | 1.83x |
| New Orleans Activities Researchers | 2.26% | 1.81x |
| South State Fair Visitors | 6.14% | 1.76x |
| Clemson Tigers Fans | 4.29% | 1.75x |
| Auburn Tigers Fans | 5.16% | 1.75x |
| South Carolina Gamecocks Fans | 2.41% | 1.75x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Curious about what else the Waffle House audience is interested in?
Sign Up
APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 1.06% | 10.76x |
| Express Outlets | 0.33% | 4.83x |
| Jos A. Bank Clothiers | 0.71% | 4.59x |
| Lane Bryant | 0.97% | 4.47x |
| Talbots | 0.85% | 4.40x |
| Chicos | 1.30% | 4.13x |
| Mens Wearhouse | 1.58% | 4.00x |
| Charlotte Russe | 0.40% | 3.95x |
| Brooks Brothers | 0.35% | 3.93x |
| White House Black Market | 1.07% | 3.63x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Want to find more of the Waffle House audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.19% | 4.31x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.06% | 4.01x |
| Bathrooms & Plumbing | 0.02% | 3.96x |
| Community Planning & Transportation | 0.03% | 3.81x |
| Internet Service Provider Sites | 0.03% | 3.77x |
| North Carolina Education | 1.17% | 3.72x |
| Beach & Intimate Wear | 0.04% | 3.54x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 3.45x |
| Smart Travel | 0.04% | 3.33x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.04% | 3.32x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Want to see more of the Content Affinities the Waffle House audience visits?
Sign Up
DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Waffle House audience?
Sign Up