Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.1 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 7.09% 2.73x
South State Fair Visitors 7.04% 2.68x
Tracfone Customers 0.02% 2.47x
Smoky Mountains Trip Planners 5.24% 2.43x
Smokie Mountain Trip Planner 6.22% 2.42x
Alabama Trip Planners 7.14% 2.35x
Georgia Trip Planners 6.50% 2.35x
Atlanta Trip Planners 5.49% 2.30x
Southeastern Voters 5.36% 2.26x
SEC Fans 5.31% 2.24x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.86% 10.95x
Levi Strauss 0.03% 4.81x
Express Outlets 0.88% 4.77x
Buckle 4.74% 4.34x
Lane Bryant 3.69% 4.28x
Talbots 2.74% 4.17x
Jos A. Bank Clothiers 3.53% 4.15x
Aeropostale 4.76% 3.96x
Carhartt 20.38% 3.92x
The Childrens Place 6.49% 3.76x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Home Improvement Contractor.

Content Affinity Composition Index
Home Improvement Contractor 0.03% 4.92x
Mexico Travel 0.04% 3.22x
General Interest 0.02% 3.16x
Tennessee News 5.84% 3.12x
Mississippi News 2.18% 2.72x
Teaching Abroad 0.02% 2.71x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.71x
Franchising 0.02% 2.68x
Canada Tax and Finance Research Cluster 0.02% 2.65x
Tennessee Cluster 4.02% 2.64x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female