Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.7 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 4.48% 3.07x
Southeastern Voters 2.87% 2.84x
Smoky Mountains Trip Planners 3.06% 2.77x
SEC Fans 2.64% 2.70x
Florida Gulf Coast Travel Researchers 3.61% 2.66x
South Carolina Gamecocks Fans 2.33% 2.56x
Tennessee Volunteers Fans 2.33% 2.53x
Alabama Trip Planners 7.44% 2.45x
Atlanta United Fans 2.56% 2.45x
Auburn Tigers Fans 2.44% 2.41x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 3.11% 13.64x
Jos A. Bank Clothiers 3.51% 5.26x
Express Outlets 0.49% 5.19x
Brooks Brothers 2.54% 4.83x
Carhartt 10.01% 4.65x
Aeropostale 2.00% 4.56x
Lane Bryant 3.51% 4.55x
Buckle 1.23% 4.46x
Journeys 2.47% 4.36x
Chicos 2.81% 4.35x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Alabama News.

Content Affinity Composition Index
Alabama News 4.38% 3.82x
South Carolina News 2.55% 3.37x
Tennessee News 2.51% 3.28x
Tennessee Cluster 1.91% 3.13x
Georgia Cluster 5.36% 2.92x
North Carolina 1.63% 2.77x
New Orleans Cluster 2.55% 2.22x
North Carolina News 1.57% 2.09x
Kentucky News 1.76% 1.96x
Florida Jacksonville & Orlando Cluster 2.29% 1.67x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female