Dstillery Audiences

WAFFLE HOUSE

Audience Size: 773.5 Thousand Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 773.5 thousand unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 6.70% 2.29x
Atlanta Trip Planners 5.18% 2.27x
Southeastern Voters 5.77% 2.26x
Tennessee Volunteers Fans 5.54% 2.26x
Georgia Trip Planners 5.97% 2.24x
SEC Fans 5.20% 2.20x
Atlanta United Fans 4.18% 2.09x
South Carolina Gamecocks Fans 3.94% 2.03x
North Carolina Football Fans 4.53% 2.00x
Atlanta Braves Fans 4.28% 1.99x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 1.47% 7.69x
Express Outlets 0.39% 4.16x
Talbots 1.79% 4.04x
Jos A. Bank Clothiers 1.73% 3.63x
Ralph Lauren 0.50% 3.57x
Aeropostale 1.70% 3.51x
Tommy Bahama 0.41% 3.50x
Kate Spade 0.58% 3.42x
Chicos 2.10% 3.38x
The Childrens Place 2.78% 3.35x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.04% 3.76x
Beach & Intimate Wear 0.04% 3.54x
Holistic Medicine 0.04% 3.29x
Survival Guides 0.04% 3.17x
Higher Education 0.06% 3.04x
Mississippi News 2.68% 2.93x
Flower Shopping 0.04% 2.91x
Website Launchers 0.06% 2.82x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.06% 2.82x
Diamonds & Precious Metals 0.16% 2.70x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female