Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 5.70% | 2.29x |
| SEC Fans | 4.43% | 2.18x |
| Florida Gulf Coast Travel Researchers | 6.24% | 2.14x |
| Auburn Tigers Fans | 4.78% | 2.13x |
| South Carolina Gamecocks Fans | 3.11% | 2.10x |
| Tennessee Volunteers Fans | 4.87% | 2.09x |
| Clemson Tigers Fans | 4.79% | 2.07x |
| Georgia Trip Planners | 5.56% | 2.02x |
| Alabama Trip Planners | 7.96% | 2.02x |
| Georgia County and Local Fair Visitors | 5.33% | 1.96x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 2.07% | 4.09x |
| Talbots | 1.84% | 1.97x |
| Jos A. Bank Clothiers | 2.39% | 1.94x |
| Lane Bryant | 2.76% | 1.86x |
| Brooks Brothers | 0.84% | 1.75x |
| Levi Strauss | 0.01% | 1.73x |
| Express Outlets | 0.51% | 1.72x |
| The Childrens Place | 4.00% | 1.71x |
| Carhartt | 23.43% | 1.69x |
| Chicos | 2.65% | 1.65x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.03% | 5.34x |
| Medical Supplies | 0.02% | 5.22x |
| Bathrooms & Plumbing | 0.02% | 3.96x |
| Cardiac & Other Health Research | 0.02% | 3.61x |
| Beach & Intimate Wear | 0.04% | 3.54x |
| South Carolina Travel | 0.02% | 3.53x |
| Holistic Medicine | 0.04% | 3.29x |
| Beach Vacations | 0.05% | 3.05x |
| Southeast College Athletics | 0.19% | 2.90x |
| Germany Cluster | 0.01% | 2.86x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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