Dstillery Audiences

WAFFLE HOUSE

Audience Size: 544.4 Thousand Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 544.4 thousand unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.13% 3.12x
Georgia Activities Researchers 1.80% 2.42x
Atlanta United Fans 2.65% 2.35x
SEC Fans 3.27% 2.11x
Southeastern Voters 4.94% 2.10x
Clemson Tigers Fans 3.84% 2.08x
Auburn Tigers Fans 3.71% 2.07x
New Orleans Activities Researchers 1.51% 2.07x
Asheville Trip Planners 2.15% 2.06x
Georgia Trip Planners 4.98% 2.03x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 1.30% 8.28x
Lane Bryant 1.54% 3.82x
Jos A. Bank Clothiers 1.30% 3.68x
Carhartt 11.85% 3.55x
The Childrens Place 1.96% 3.41x
Talbots 0.99% 3.40x
Mens Wearhouse 1.97% 3.29x
Chicos 1.40% 3.08x
Brooks Brothers 0.43% 2.99x
Buckle 1.62% 2.95x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.06% 4.62x
Bathrooms & Plumbing 0.02% 3.96x
Child Development 0.04% 3.86x
New Parents 0.06% 3.70x
Canadian News 0.04% 3.68x
Canada Business Cluster 0.04% 3.55x
Beach & Intimate Wear 0.04% 3.54x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.09% 3.53x
Holistic Medicine 0.04% 3.29x
Home Furnishings 0.04% 3.22x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male