Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Florida Gulf Coast Travel Researchers.
| Interest | Composition | Index |
| Florida Gulf Coast Travel Researchers | 7.09% | 2.73x |
| South State Fair Visitors | 7.04% | 2.68x |
| Tracfone Customers | 0.02% | 2.47x |
| Smoky Mountains Trip Planners | 5.24% | 2.43x |
| Smokie Mountain Trip Planner | 6.22% | 2.42x |
| Alabama Trip Planners | 7.14% | 2.35x |
| Georgia Trip Planners | 6.50% | 2.35x |
| Atlanta Trip Planners | 5.49% | 2.30x |
| Southeastern Voters | 5.36% | 2.26x |
| SEC Fans | 5.31% | 2.24x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 2.86% | 10.95x |
| Levi Strauss | 0.03% | 4.81x |
| Express Outlets | 0.88% | 4.77x |
| Buckle | 4.74% | 4.34x |
| Lane Bryant | 3.69% | 4.28x |
| Talbots | 2.74% | 4.17x |
| Jos A. Bank Clothiers | 3.53% | 4.15x |
| Aeropostale | 4.76% | 3.96x |
| Carhartt | 20.38% | 3.92x |
| The Childrens Place | 6.49% | 3.76x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Home Improvement Contractor.
| Content Affinity | Composition | Index |
| Home Improvement Contractor | 0.03% | 4.92x |
| Mexico Travel | 0.04% | 3.22x |
| General Interest | 0.02% | 3.16x |
| Tennessee News | 5.84% | 3.12x |
| Mississippi News | 2.18% | 2.72x |
| Teaching Abroad | 0.02% | 2.71x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.71x |
| Franchising | 0.02% | 2.68x |
| Canada Tax and Finance Research Cluster | 0.02% | 2.65x |
| Tennessee Cluster | 4.02% | 2.64x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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