Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.9 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.71% 2.60x
Alabama Trip Planners 6.35% 2.45x
Florida Gulf Coast Travel Researchers 6.12% 2.30x
Atlanta Trip Planners 5.26% 2.26x
Cabin Rental Researchers 5.29% 2.25x
Smoky Mountains Trip Planners 4.80% 2.20x
SEC Fans 4.46% 2.18x
Southeastern Voters 4.25% 2.15x
South State Fair Visitors 4.78% 2.05x
South Carolina Gamecocks Fans 3.76% 2.04x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.24% 10.33x
Express Outlets 0.86% 4.60x
Buckle 4.23% 4.30x
Jos A. Bank Clothiers 3.58% 3.97x
Talbots 2.94% 3.94x
Lane Bryant 3.33% 3.70x
Journeys 3.52% 3.58x
Chicos 3.37% 3.58x
Aeropostale 3.16% 3.55x
Charlotte Russe 2.63% 3.54x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.01% 15.04x
As Seen On TV Products 0.01% 3.84x
Texas Off-Roading 0.03% 3.71x
Barcode Site & App Users 0.01% 3.65x
Savannah Georgia News 1.41% 3.51x
Alabama News 6.07% 2.98x
South Carolina News 3.74% 2.91x
Mississippi News 1.28% 2.78x
Tennessee Cluster 2.65% 2.62x
North Carolina 2.17% 2.49x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female