Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 6.71% | 2.60x |
| Alabama Trip Planners | 6.35% | 2.45x |
| Florida Gulf Coast Travel Researchers | 6.12% | 2.30x |
| Atlanta Trip Planners | 5.26% | 2.26x |
| Cabin Rental Researchers | 5.29% | 2.25x |
| Smoky Mountains Trip Planners | 4.80% | 2.20x |
| SEC Fans | 4.46% | 2.18x |
| Southeastern Voters | 4.25% | 2.15x |
| South State Fair Visitors | 4.78% | 2.05x |
| South Carolina Gamecocks Fans | 3.76% | 2.04x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 2.24% | 10.33x |
| Express Outlets | 0.86% | 4.60x |
| Buckle | 4.23% | 4.30x |
| Jos A. Bank Clothiers | 3.58% | 3.97x |
| Talbots | 2.94% | 3.94x |
| Lane Bryant | 3.33% | 3.70x |
| Journeys | 3.52% | 3.58x |
| Chicos | 3.37% | 3.58x |
| Aeropostale | 3.16% | 3.55x |
| Charlotte Russe | 2.63% | 3.54x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.01% | 15.04x |
| As Seen On TV Products | 0.01% | 3.84x |
| Texas Off-Roading | 0.03% | 3.71x |
| Barcode Site & App Users | 0.01% | 3.65x |
| Savannah Georgia News | 1.41% | 3.51x |
| Alabama News | 6.07% | 2.98x |
| South Carolina News | 3.74% | 2.91x |
| Mississippi News | 1.28% | 2.78x |
| Tennessee Cluster | 2.65% | 2.62x |
| North Carolina | 2.17% | 2.49x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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