Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.1 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.1 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 4.86% 3.29x
Southeastern Voters 3.09% 2.91x
Florida Gulf Coast Travel Researchers 3.37% 2.67x
Atlanta United Fans 3.00% 2.63x
SEC Fans 2.67% 2.61x
South Carolina Gamecocks Fans 2.38% 2.57x
Smoky Mountains Trip Planners 3.12% 2.55x
Auburn Tigers Fans 2.58% 2.44x
Alabama Trip Planners 7.97% 2.42x
Atlanta Trip Planners 5.72% 2.37x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 3.15% 14.04x
Jos A. Bank Clothiers 2.80% 5.59x
Brooks Brothers 2.57% 5.00x
Express Outlets 0.27% 4.82x
Lane Bryant 2.98% 4.81x
Aeropostale 2.05% 4.71x
Journeys 1.98% 4.56x
Old Navy 3.67% 4.51x
Carhartt 11.79% 4.38x
Chicos 2.42% 4.36x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 0.75% 4.44x
Mississippi News 1.06% 4.16x
Alabama News 3.97% 3.93x
South Carolina News 2.48% 3.87x
Georgia Cluster 5.00% 3.19x
Tennessee News 2.11% 2.95x
Tennessee Cluster 1.64% 2.95x
Southeast College Athletics 0.35% 2.84x
Memphis News 0.19% 2.79x
Arkansas News 0.77% 2.76x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female