Dstillery Audiences

WAFFLE HOUSE

Audience Size: 523 Thousand Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 523 thousand unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Myrtle Beach Trip Planners.

Interest Composition Index
Myrtle Beach Trip Planners 3.24% 1.98x
New Orleans Pelicans Fans 2.35% 1.95x
Southeastern Voters 7.66% 1.94x
New Orleans Trip Planners 2.35% 1.94x
Georgia Activities Researchers 1.83% 1.83x
New Orleans Activities Researchers 2.26% 1.81x
South State Fair Visitors 6.14% 1.76x
Clemson Tigers Fans 4.29% 1.75x
Auburn Tigers Fans 5.16% 1.75x
South Carolina Gamecocks Fans 2.41% 1.75x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 1.06% 10.76x
Express Outlets 0.33% 4.83x
Jos A. Bank Clothiers 0.71% 4.59x
Lane Bryant 0.97% 4.47x
Talbots 0.85% 4.40x
Chicos 1.30% 4.13x
Mens Wearhouse 1.58% 4.00x
Charlotte Russe 0.40% 3.95x
Brooks Brothers 0.35% 3.93x
White House Black Market 1.07% 3.63x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.19% 4.31x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.06% 4.01x
Bathrooms & Plumbing 0.02% 3.96x
Community Planning & Transportation 0.03% 3.81x
Internet Service Provider Sites 0.03% 3.77x
North Carolina Education 1.17% 3.72x
Beach & Intimate Wear 0.04% 3.54x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.45x
Smart Travel 0.04% 3.33x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.04% 3.32x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female