Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 4.26% | 3.30x |
| Southeastern Voters | 2.93% | 2.76x |
| Atlanta United Fans | 2.69% | 2.72x |
| Florida Gulf Coast Travel Researchers | 3.34% | 2.68x |
| South Carolina Gamecocks Fans | 2.19% | 2.62x |
| Smoky Mountains Trip Planners | 2.70% | 2.59x |
| SEC Fans | 2.68% | 2.54x |
| Alabama Trip Planners | 7.74% | 2.52x |
| Auburn Tigers Fans | 2.65% | 2.40x |
| Atlanta Trip Planners | 5.18% | 2.39x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 2.11% | 14.63x |
| Lane Bryant | 1.70% | 5.16x |
| Aeropostale | 1.40% | 5.01x |
| Journeys | 1.05% | 4.90x |
| Old Navy | 2.13% | 4.83x |
| Brooks Brothers | 2.00% | 4.72x |
| Express Outlets | 0.13% | 4.72x |
| Charlotte Russe | 0.73% | 4.61x |
| Carhartt | 7.31% | 4.42x |
| Chicos | 1.39% | 4.29x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 0.75% | 4.70x |
| Mississippi News | 1.12% | 4.51x |
| Alabama News | 3.89% | 4.15x |
| South Carolina News | 2.45% | 3.80x |
| Arkansas News | 0.93% | 3.37x |
| Georgia Cluster | 4.53% | 3.15x |
| South Carolina Travel | 0.05% | 3.11x |
| Tennessee Cluster | 1.62% | 3.08x |
| Tennessee News | 1.91% | 2.84x |
| Southeast College Athletics | 0.29% | 2.70x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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