Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.9 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.9 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.64% 2.94x
Atlanta Trip Planners 4.99% 2.70x
Florida Gulf Coast Travel Researchers 5.92% 2.63x
SEC Fans 4.84% 2.60x
Atlanta United Fans 4.37% 2.56x
Alabama Trip Planners 6.53% 2.46x
Tennessee Volunteers Fans 4.39% 2.46x
Southeastern Voters 4.58% 2.46x
Cabin Rental Researchers 5.48% 2.37x
Smoky Mountains Trip Planners 4.60% 2.37x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.52% 10.04x
Express Outlets 0.91% 4.40x
Buckle 4.73% 4.17x
Talbots 3.16% 3.98x
Jos A. Bank Clothiers 3.74% 3.88x
Lane Bryant 3.55% 3.73x
Charlotte Russe 3.34% 3.63x
Aeropostale 4.15% 3.59x
Journeys 4.02% 3.57x
Chicos 3.83% 3.50x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.49% 3.62x
Southeast College Athletics 0.29% 3.28x
Mississippi News 1.39% 3.16x
Alabama News 6.79% 3.06x
South Carolina News 3.61% 2.90x
Tennessee Cluster 2.86% 2.90x
Tennessee News 3.09% 2.81x
Georgia Cluster 6.67% 2.74x
North Carolina 2.25% 2.72x
South Carolina Travel 0.02% 2.46x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female