Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 544.4 thousand unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.13% | 3.12x |
| Georgia Activities Researchers | 1.80% | 2.42x |
| Atlanta United Fans | 2.65% | 2.35x |
| SEC Fans | 3.27% | 2.11x |
| Southeastern Voters | 4.94% | 2.10x |
| Clemson Tigers Fans | 3.84% | 2.08x |
| Auburn Tigers Fans | 3.71% | 2.07x |
| New Orleans Activities Researchers | 1.51% | 2.07x |
| Asheville Trip Planners | 2.15% | 2.06x |
| Georgia Trip Planners | 4.98% | 2.03x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 1.30% | 8.28x |
| Lane Bryant | 1.54% | 3.82x |
| Jos A. Bank Clothiers | 1.30% | 3.68x |
| Carhartt | 11.85% | 3.55x |
| The Childrens Place | 1.96% | 3.41x |
| Talbots | 0.99% | 3.40x |
| Mens Wearhouse | 1.97% | 3.29x |
| Chicos | 1.40% | 3.08x |
| Brooks Brothers | 0.43% | 2.99x |
| Buckle | 1.62% | 2.95x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Data Centers.
| Content Affinity | Composition | Index |
| Data Centers | 0.06% | 4.62x |
| Bathrooms & Plumbing | 0.02% | 3.96x |
| Child Development | 0.04% | 3.86x |
| New Parents | 0.06% | 3.70x |
| Canadian News | 0.04% | 3.68x |
| Canada Business Cluster | 0.04% | 3.55x |
| Beach & Intimate Wear | 0.04% | 3.54x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.09% | 3.53x |
| Holistic Medicine | 0.04% | 3.29x |
| Home Furnishings | 0.04% | 3.22x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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