Explore the Waffle House Audience
Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waffle House audience.
INTERESTS
The Waffle House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Waffle House audience is Southeastern Voters.
| Interest | Composition | Index |
| Southeastern Voters | 5.47% | 2.28x |
| Florida Gulf Coast Travel Researchers | 6.01% | 2.20x |
| SEC Fans | 4.42% | 2.17x |
| Atlanta Trip Planners | 3.82% | 2.14x |
| Georgia Trip Planners | 5.92% | 2.12x |
| South Carolina Gamecocks Fans | 2.78% | 2.11x |
| Auburn Tigers Fans | 4.65% | 2.09x |
| Tennessee Volunteers Fans | 4.76% | 2.08x |
| Atlanta United Fans | 3.11% | 2.06x |
| Clemson Tigers Fans | 4.76% | 2.02x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
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APPAREL RETAILERS
The Waffle House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.
| Location | Composition | Index |
| Belk | 4.66% | 4.36x |
| Talbots | 3.60% | 2.14x |
| Jos A. Bank Clothiers | 4.81% | 2.10x |
| Lane Bryant | 5.95% | 2.03x |
| Brooks Brothers | 1.68% | 1.88x |
| Express Outlets | 1.00% | 1.87x |
| The Childrens Place | 8.26% | 1.85x |
| Carhartt | 37.55% | 1.85x |
| Chicos | 5.24% | 1.81x |
| Buckle | 6.22% | 1.79x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Waffle House audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.01% | 3.97x |
| Bathrooms & Plumbing | 0.02% | 3.96x |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.01% | 3.79x |
| Shoes & Accessories | 0.01% | 3.62x |
| Beach & Intimate Wear | 0.04% | 3.54x |
| South Carolina Travel | 0.02% | 3.47x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 3.29x |
| Holistic Medicine | 0.04% | 3.29x |
| Canada Travel & Tourism | 0.02% | 3.05x |
| Discount Shopping | 0.02% | 3.01x |
Composition Percentage:
The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
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DEMOGRAPHICS
The Waffle House audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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