Dstillery Audiences

WAFFLE HOUSE

Audience Size: 291.2 Thousand Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 291.2 thousand unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Florida Gulf Coast Travel Researchers.

Interest Composition Index
Florida Gulf Coast Travel Researchers 6.54% 2.37x
Southeastern Voters 5.34% 2.11x
Smoky Mountains Trip Planners 4.79% 2.09x
South State Fair Visitors 6.34% 2.04x
Tennessee Volunteers Fans 5.17% 1.99x
Cabin Rental Researchers 6.29% 1.97x
Smokie Mountain Trip Planner 6.50% 1.95x
Kentucky Wildcats Fans 4.46% 1.93x
Alabama Trip Planners 6.46% 1.90x
Georgia Trip Planners 5.17% 1.90x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.26% 10.09x
Talbots 1.71% 5.74x
Brooks Brothers 1.09% 5.68x
Journeys 5.30% 5.35x
Tommy Bahama 0.62% 5.30x
Anthropologie 1.25% 4.88x
Uniqlo 0.23% 4.82x
Buckle 3.27% 4.70x
Madewell 0.72% 4.40x
Jos A. Bank Clothiers 1.79% 4.37x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Vaping.

Content Affinity Composition Index
Vaping 0.07% 4.68x
Mobile Industry Information 0.13% 3.63x
Beach & Intimate Wear 0.04% 3.54x
Education Cluster 0.13% 3.52x
Bathrooms & Plumbing 0.05% 3.50x
Holistic Medicine 0.04% 3.29x
Mississippi News 2.33% 3.25x
Real Estate Cluster 0.04% 3.25x
California Universities 0.04% 3.14x
Parenting Blogs 0.13% 3.02x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female