Dstillery Audiences

WAFFLE HOUSE

Audience Size: 2.5 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 2.5 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 5.47% 2.28x
Florida Gulf Coast Travel Researchers 6.01% 2.20x
SEC Fans 4.42% 2.17x
Atlanta Trip Planners 3.82% 2.14x
Georgia Trip Planners 5.92% 2.12x
South Carolina Gamecocks Fans 2.78% 2.11x
Auburn Tigers Fans 4.65% 2.09x
Tennessee Volunteers Fans 4.76% 2.08x
Atlanta United Fans 3.11% 2.06x
Clemson Tigers Fans 4.76% 2.02x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 4.66% 4.36x
Talbots 3.60% 2.14x
Jos A. Bank Clothiers 4.81% 2.10x
Lane Bryant 5.95% 2.03x
Brooks Brothers 1.68% 1.88x
Express Outlets 1.00% 1.87x
The Childrens Place 8.26% 1.85x
Carhartt 37.55% 1.85x
Chicos 5.24% 1.81x
Buckle 6.22% 1.79x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.01% 3.97x
Bathrooms & Plumbing 0.02% 3.96x
Canada Shopping - Lifestyle and Mommy Blogs 0.01% 3.79x
Shoes & Accessories 0.01% 3.62x
Beach & Intimate Wear 0.04% 3.54x
South Carolina Travel 0.02% 3.47x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.02% 3.29x
Holistic Medicine 0.04% 3.29x
Canada Travel & Tourism 0.02% 3.05x
Discount Shopping 0.02% 3.01x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female