Dstillery Audiences

WAFFLE HOUSE

Audience Size: 307.1 Thousand Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 307.1 thousand unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 6.97% 2.58x
Florida Gulf Coast Travel Researchers 7.25% 2.17x
Alabama Trip Planners 7.20% 1.96x
Smoky Mountains Trip Planners 4.82% 1.92x
South State Fair Visitors 6.46% 1.89x
Atlanta Trip Planners 4.36% 1.86x
Nashville Trip Planners 4.48% 1.85x
SEC Fans 4.59% 1.85x
Georgia County and Local Fair Visitors 5.38% 1.84x
Georgia Trip Planners 5.55% 1.81x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 1.97% 7.90x
Talbots 1.55% 4.01x
Brooks Brothers 0.74% 3.86x
Express Outlets 0.39% 3.84x
Jos A. Bank Clothiers 1.70% 3.79x
Lane Bryant 2.08% 3.62x
Ralph Lauren 0.51% 3.49x
The Childrens Place 3.55% 3.36x
Mens Wearhouse 2.71% 3.33x
Gymboree 1.68% 3.30x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Central & South American News.

Content Affinity Composition Index
Central & South American News 0.23% 4.66x
Internet Service Provider Sites 0.20% 4.55x
Home Remodeling 0.17% 4.14x
Unique & Personalized Fashion 0.17% 3.97x
Beach & Intimate Wear 0.04% 3.54x
Maps & Navigation 0.17% 3.34x
Holistic Medicine 0.04% 3.29x
Data, Analytics & Coding 0.28% 3.14x
California Universities 0.04% 3.14x
New Parents 0.28% 3.01x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female