Dstillery Audiences

WAFFLE HOUSE

Audience Size: 1.7 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Southeastern Voters.

Interest Composition Index
Southeastern Voters 5.70% 2.29x
SEC Fans 4.43% 2.18x
Florida Gulf Coast Travel Researchers 6.24% 2.14x
Auburn Tigers Fans 4.78% 2.13x
South Carolina Gamecocks Fans 3.11% 2.10x
Tennessee Volunteers Fans 4.87% 2.09x
Clemson Tigers Fans 4.79% 2.07x
Georgia Trip Planners 5.56% 2.02x
Alabama Trip Planners 7.96% 2.02x
Georgia County and Local Fair Visitors 5.33% 1.96x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 2.07% 4.09x
Talbots 1.84% 1.97x
Jos A. Bank Clothiers 2.39% 1.94x
Lane Bryant 2.76% 1.86x
Brooks Brothers 0.84% 1.75x
Levi Strauss 0.01% 1.73x
Express Outlets 0.51% 1.72x
The Childrens Place 4.00% 1.71x
Carhartt 23.43% 1.69x
Chicos 2.65% 1.65x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.03% 5.34x
Medical Supplies 0.02% 5.22x
Bathrooms & Plumbing 0.02% 3.96x
Cardiac & Other Health Research 0.02% 3.61x
Beach & Intimate Wear 0.04% 3.54x
South Carolina Travel 0.02% 3.53x
Holistic Medicine 0.04% 3.29x
Beach Vacations 0.05% 3.05x
Southeast College Athletics 0.19% 2.90x
Germany Cluster 0.01% 2.86x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female