Dstillery Audiences

WAFFLE HOUSE

Audience Size: 1.2 Million Devices

Explore the Waffle House Audience

Below you'll find more information about the Waffle House audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Waffle House audience.

Dstillery Crafted Audiences

INTERESTS

The Waffle House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Waffle House audience is Georgia Activities Researchers.

Interest Composition Index
Georgia Activities Researchers 2.65% 2.57x
Atlanta United Fans 3.71% 2.49x
Georgia County and Local Fair Visitors 5.59% 2.31x
Florida Gulf Coast Travel Researchers 5.96% 2.18x
Georgia Trip Planners 5.17% 2.14x
SEC Fans 4.08% 2.09x
Clemson Tigers Fans 4.40% 2.09x
Smoky Mountains Trip Planners 3.55% 2.05x
South State Fair Visitors 5.70% 1.96x
Southeastern Voters 4.74% 1.96x
Composition Percentage: The overlap percentage between the Waffle House audience and the Interest attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Waffle House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Waffle House audience is Belk.

Location Composition Index
Belk 3.69% 7.14x
Talbots 2.84% 3.49x
Jos A. Bank Clothiers 3.81% 3.42x
Lane Bryant 4.53% 3.29x
Express Outlets 0.66% 2.93x
Mens Wearhouse 6.05% 2.91x
The Childrens Place 6.23% 2.91x
Carhartt 31.63% 2.90x
Chicos 4.01% 2.88x
Buckle 4.77% 2.81x
Composition Percentage: The overlap percentage between the Waffle House audience and the Location attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Waffle House audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.13% 4.86x
Writing & Publishing 0.02% 4.75x
Bathrooms & Plumbing 0.02% 3.96x
Unique & Personalized Fashion 0.08% 3.86x
College Sports 0.05% 3.76x
Beach & Intimate Wear 0.04% 3.54x
Canadian Auto 0.08% 3.45x
Holistic Medicine 0.04% 3.29x
South Carolina News 5.30% 3.06x
Mississippi News 1.67% 2.98x
Composition Percentage: The overlap percentage between the Waffle House audience and the Content Affinity attribute.
Index: A comparison of the Waffle House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Waffle House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female