Explore the Walgreens Audience
Below you'll find more information about the Walgreens audience, broken down in different categories based on their digital and physical behaviors. These are 11.4 million unique devices whose actions qualify for the Walgreens audience.
INTERESTS
The Walgreens audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walgreens audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.01% | 1.60x |
| Wisconsin County and Local Fair Visitors | 2.82% | 1.17x |
| South Atlantic Voters | 2.50% | 1.16x |
| Chicago Trip Planners | 3.25% | 1.14x |
| Readers of Caribbean Content | 2.20% | 1.10x |
| South State Fair Visitors | 2.55% | 1.10x |
| Chicago Cubs Fans | 2.38% | 1.10x |
| Alabama Trip Planners | 2.82% | 1.10x |
| Country Music Festivals Enthusiasts | 2.82% | 1.09x |
| Readers of Honduran Content | 1.96% | 1.08x |
Composition Percentage:
The overlap percentage between the Walgreens audience and the Interest attribute.
Index: A comparison of the Walgreens audience to the internet population.
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APPAREL RETAILERS
The Walgreens audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walgreens audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 4.45x |
| Topshop | 0.31% | 4.29x |
| Levi Strauss | 1.45% | 4.15x |
| Uniqlo | 1.07% | 4.07x |
| American Apparel | 2.34% | 3.96x |
| Columbia | 0.99% | 3.81x |
| Zara | 1.58% | 3.78x |
| Hugo Boss | 2.23% | 3.76x |
| Forever 21 | 3.52% | 3.75x |
| Bonobos | 0.95% | 3.74x |
Composition Percentage:
The overlap percentage between the Walgreens audience and the Location attribute.
Index: A comparison of the Walgreens audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walgreens audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.57% | 1.73x |
| Memphis News | 0.16% | 1.59x |
| Illinois Education | 0.11% | 1.55x |
| Chicago Cluster | 2.51% | 1.44x |
| Consumer Rewards | 0.03% | 1.41x |
| LGBTQ Advocacy | 0.99% | 1.39x |
| Illinois College Sports | 0.04% | 1.36x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.01% | 1.35x |
| Illinois News | 1.04% | 1.34x |
| Florida Naples News Cluster | 0.75% | 1.30x |
Composition Percentage:
The overlap percentage between the Walgreens audience and the Content Affinity attribute.
Index: A comparison of the Walgreens audience to the internet population.
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DEMOGRAPHICS
The Walgreens audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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