Explore the Walgreens Audience
Below you'll find more information about the Walgreens audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Walgreens audience.
INTERESTS
The Walgreens audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walgreens audience is Chicago Trip Planners.
| Interest | Composition | Index |
| Chicago Trip Planners | 1.72% | 1.46x |
| Hip Hop Fans | 1.87% | 1.24x |
| Miami Trip Planners | 1.46% | 1.24x |
| Readers of South American Content | 1.63% | 1.22x |
| Readers of Caribbean Content | 1.82% | 1.21x |
| Houston Trip Planners | 1.54% | 1.21x |
| Readers of Puerto Rican Content | 1.45% | 1.20x |
| Readers of African American Content | 1.22% | 1.18x |
| Colombia Trip Planners | 1.85% | 1.18x |
| Readers of Cuban Content | 1.34% | 1.17x |
Composition Percentage:
The overlap percentage between the Walgreens audience and the Interest attribute.
Index: A comparison of the Walgreens audience to the internet population.
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APPAREL RETAILERS
The Walgreens audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walgreens audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 0.55% | 4.64x |
| Free People | 0.14% | 4.47x |
| Carhartt | 0.41% | 3.85x |
| Lululemon | 0.28% | 3.85x |
| Club Monaco | 0.36% | 3.44x |
| Brooks Brothers | 1.40% | 3.03x |
| Banana Republic | 1.54% | 3.01x |
| The North Face | 0.73% | 2.83x |
| Gymboree | 0.85% | 2.82x |
| J. Crew | 1.14% | 2.68x |
Composition Percentage:
The overlap percentage between the Walgreens audience and the Location attribute.
Index: A comparison of the Walgreens audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walgreens audience is Illinois.
| Content Affinity | Composition | Index |
| Illinois | 0.58% | 2.03x |
| Memphis News | 0.15% | 1.91x |
| ISPs & Local Services | 0.01% | 1.83x |
| Assorted Topics #11249 (Insurance, Travel, Viral Media) | 0.01% | 1.76x |
| Chicago Cluster | 1.46% | 1.74x |
| Illinois Education | 0.08% | 1.63x |
| Survey Websites | 0.01% | 1.55x |
| LGBTQ Advocacy | 0.63% | 1.48x |
| Vietnam Cluster | 0.07% | 1.44x |
| Consumer Rewards | 0.07% | 1.42x |
Composition Percentage:
The overlap percentage between the Walgreens audience and the Content Affinity attribute.
Index: A comparison of the Walgreens audience to the internet population.
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DEMOGRAPHICS
The Walgreens audience resonates most for the following age and income brackets.
Age
18-24
Income
$75,000-$99,999
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