Dstillery Audiences

WALMART

Audience Size: 3.4 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.87% 1.57x
Southern Central Voters 4.21% 1.47x
North Midwest State Fair Visitors 4.52% 1.42x
Holiday Season Sporting Goods Deal Shoppers 3.06% 1.40x
Kansas City Trip Planners 4.11% 1.39x
Arkansas Razorbacks Fans 3.78% 1.38x
Texas State Fairs 4.51% 1.37x
Holiday Season Low-Cost Retail Deal Shoppers 2.91% 1.35x
St. Louis Trip Planners 4.23% 1.33x
Travel Insurance and Safety Researchers 3.74% 1.31x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 0.66% 2.81x
Maurices 3.13% 2.70x
Carhartt 17.01% 2.25x
Buckle 1.68% 2.22x
Lane Bryant 1.31% 2.14x
Express Outlets 0.24% 2.04x
Aeropostale 1.33% 2.02x
Journeys 2.19% 2.01x
Dressbarn 1.09% 1.99x
The Childrens Place 1.99% 1.93x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 2.89x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.45x
Vaping 0.01% 2.23x
Beach Vacations 0.04% 2.13x
Cakes & Sweets 0.08% 2.13x
Machines & Industrial Supplies 0.02% 2.11x
Higher Education 0.01% 2.11x
Arkansas News 1.94% 2.05x
Comedy Content 0.05% 2.05x
Healthcare Jobs 0.02% 1.82x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female