Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 0.99% | 1.53x |
| Little Rock Trip Planners | 1.66% | 1.44x |
| South State Fair Visitors | 4.98% | 1.42x |
| Womens Subscription Box Shoppers | 1.50% | 1.39x |
| Black Friday Big Box Deal Shoppers | 1.77% | 1.39x |
| Kansas City Trip Planners | 3.51% | 1.37x |
| St. Louis Trip Planners | 3.21% | 1.37x |
| North Midwest State Fair Visitors | 3.40% | 1.37x |
| Bargain Shopping Researchers | 2.10% | 1.34x |
| Mowing Equipment Shoppers | 1.54% | 1.30x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 0.53% | 5.34x |
| Maurices | 2.79% | 4.49x |
| Buckle | 1.68% | 4.43x |
| Lane Bryant | 0.96% | 4.38x |
| Journeys | 2.30% | 4.20x |
| Dressbarn | 1.13% | 4.16x |
| Charlotte Russe | 0.41% | 3.98x |
| Aeropostale | 1.38% | 3.92x |
| Express Outlets | 0.26% | 3.88x |
| Express | 1.49% | 3.69x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Canada Culture and Tourism.
| Content Affinity | Composition | Index |
| Canada Culture and Tourism | 0.02% | 5.50x |
| Bulgaria Cluster | 0.02% | 4.44x |
| Numerology & Astrology | 0.02% | 4.12x |
| Farming & Agriculture | 0.01% | 3.08x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.01% | 3.02x |
| Promo Codes | 0.01% | 2.96x |
| Romanian News | 0.01% | 2.90x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.01% | 2.65x |
| Canada Business Cluster | 0.02% | 2.51x |
| Motorsports | 0.03% | 2.37x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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