Dstillery Audiences

WALMART

Audience Size: 1.5 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.84% 1.41x
Doctor Who Fans 3.47% 1.40x
Southern Central Voters 3.68% 1.37x
Pet Owners 3.20% 1.37x
Travel Insurance and Safety Researchers 4.16% 1.34x
North Midwest State Fair Visitors 3.66% 1.34x
Budget Wireless Shoppers 3.18% 1.31x
Texas State Fairs 3.73% 1.30x
Country Music Fans 2.68% 1.30x
St. Louis Trip Planners 3.77% 1.30x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.19% 3.78x
Maurices 5.27% 3.74x
Buckle 3.17% 3.27x
Express Outlets 0.44% 3.26x
Lane Bryant 2.48% 3.24x
Aeropostale 2.67% 3.08x
Carhartt 28.86% 3.05x
Journeys 4.33% 3.02x
Victoria's Secret 4.18% 2.98x
Dressbarn 2.03% 2.97x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Survival Guides.

Content Affinity Composition Index
Survival Guides 0.04% 4.92x
Reproductive Health 0.03% 4.26x
Marijuana 0.02% 3.81x
Sports - Golf, Hunting, Fishing 0.02% 3.69x
Canada Travel & Tourism 0.03% 3.50x
Chat Rooms 0.01% 3.46x
Disease Cluster 0.04% 3.36x
Roleplay & Fantasy Games 0.02% 3.08x
Perfume, Makeup & Cosmetics 0.03% 2.64x
Cuba & Mexico Media 0.03% 2.52x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female