Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Disability Insurance Researchers.
| Interest | Composition | Index |
| Disability Insurance Researchers | 1.97% | 1.49x |
| Black Friday Deal Shoppers | 1.76% | 1.48x |
| Budget Wireless Shoppers | 1.43% | 1.43x |
| Mowing Equipment Shoppers | 1.23% | 1.42x |
| Wig Shoppers | 1.47% | 1.41x |
| Alabama Trip Planners | 4.55% | 1.38x |
| Cabin Rental Researchers | 1.76% | 1.38x |
| Retired Wealthy Assisted Living Researchers | 1.30% | 1.37x |
| Dodge Vehicle Shoppers | 1.63% | 1.37x |
| Southeastern Voters | 1.44% | 1.35x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 1.28% | 5.70x |
| Aeropostale | 1.92% | 4.42x |
| Express Outlets | 0.24% | 4.33x |
| Dressbarn | 2.23% | 4.03x |
| Carhartt | 10.79% | 4.01x |
| Lane Bryant | 2.48% | 4.00x |
| Charlotte Russe | 1.05% | 3.97x |
| Hollister | 0.98% | 3.84x |
| Old Navy | 3.04% | 3.74x |
| Gymboree | 1.53% | 3.73x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Decoration & Fabric.
| Content Affinity | Composition | Index |
| Decoration & Fabric | 0.01% | 3.04x |
| Consumer Rewards | 0.09% | 2.52x |
| Arkansas News | 0.68% | 2.43x |
| Missouri Travel & Outdoors Cluster | 0.64% | 2.04x |
| Rural Living | 0.01% | 1.88x |
| East Texas Cluster | 0.25% | 1.85x |
| Mississippi News | 0.47% | 1.81x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.00% | 1.76x |
| Niche Dating Websites | 0.27% | 1.72x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.00% | 1.71x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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