Dstillery Audiences

WALMART

Audience Size: 10 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 10 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 2.91% 1.51x
Alabama Trip Planners 3.22% 1.43x
Cabin Rental Researchers 2.53% 1.39x
Dodge Vehicle Shoppers 2.72% 1.39x
Disability Insurance Researchers 2.75% 1.38x
Crochet Enthusiasts 1.95% 1.37x
Mowing Equipment Shoppers 1.94% 1.35x
Southeastern Voters 2.00% 1.35x
Muscle Car Shoppers 2.53% 1.35x
Southern Central Voters 2.27% 1.34x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.08% 4.97x
Buckle 3.46% 4.16x
Carhartt 2.50% 3.85x
Express Outlets 0.62% 3.84x
Lane Bryant 3.20% 3.65x
Charlotte Russe 2.27% 3.57x
Aeropostale 2.64% 3.51x
Dressbarn 2.76% 3.42x
Zumiez 3.70% 3.40x
Hollister 2.06% 3.26x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.06% 2.36x
Texas Off-Roading 0.02% 2.33x
Arkansas News 1.14% 2.19x
Missouri Travel & Outdoors Cluster 1.04% 1.94x
Niche Dating Websites 0.45% 1.68x
Northern Texas Cluster 1.07% 1.59x
East Texas Cluster 0.40% 1.58x
Scuba Diving 0.04% 1.57x
Memphis News 0.17% 1.52x
Mississippi News 0.72% 1.50x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female