Dstillery Audiences

WALMART

Audience Size: 8.4 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 2.78% 1.46x
Alabama Trip Planners 2.79% 1.45x
Tractor Shoppers 2.36% 1.37x
Muscle Car Shoppers 2.60% 1.36x
Mowing Equipment Shoppers 2.09% 1.34x
Cabin Rental Researchers 2.53% 1.33x
Southern Central Voters 2.46% 1.33x
Dodge Vehicle Shoppers 2.50% 1.32x
Farming Simulator Video Game Fans 2.69% 1.31x
Budget Wireless Shoppers 2.31% 1.31x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.26% 5.20x
Buckle 2.95% 4.19x
Express Outlets 0.62% 3.97x
Carhartt 6.51% 3.92x
Lane Bryant 3.49% 3.61x
Aeropostale 2.26% 3.61x
Charlotte Russe 1.94% 3.56x
Dressbarn 2.98% 3.49x
Zumiez 3.46% 3.49x
Hollister 1.92% 3.40x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Assorted Topics (Viral Media, Paid Traffic).

Content Affinity Composition Index
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.70x
Consumer Rewards 0.09% 2.30x
Arkansas News 1.46% 2.28x
Missouri Travel & Outdoors Cluster 1.19% 1.85x
Homeschooling 0.07% 1.72x
Survey Websites 0.01% 1.70x
As Seen On TV Products 0.01% 1.70x
Niche Dating Websites 0.52% 1.65x
East Texas Cluster 0.51% 1.64x
Active Lifestyle Enthusiasts 0.02% 1.58x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female