Dstillery Audiences

WALMART

Audience Size: 9.8 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.8 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.49% 1.72x
Texas State Fairs 3.99% 1.60x
Cabin Rental Researchers 3.83% 1.55x
Southern Central Voters 3.31% 1.54x
North Midwest State Fair Visitors 3.50% 1.52x
Black Friday Deal Shoppers 3.45% 1.51x
Disability Insurance Researchers 3.60% 1.49x
Crochet Enthusiasts 2.98% 1.47x
As Seen on TV Shoppers 3.22% 1.46x
Smoky Mountains Trip Planners 3.06% 1.44x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.22% 4.65x
Buckle 4.45% 3.93x
Carhartt 6.63% 3.88x
Lane Bryant 3.45% 3.62x
Charlotte Russe 3.08% 3.53x
Express Outlets 0.73% 3.46x
Aeropostale 4.30% 3.42x
Dressbarn 3.18% 3.37x
Zumiez 4.73% 3.24x
The Childrens Place 5.90% 3.18x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 1.35% 2.30x
Missouri Travel & Outdoors Cluster 1.10% 2.09x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 2.09x
Men's Fashion Shopping 0.02% 1.97x
Texas Off-Roading 0.01% 1.89x
East Texas Cluster 0.48% 1.89x
Northern Texas Cluster 1.30% 1.75x
Mississippi News 0.84% 1.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.08% 1.62x
Low Budget Shoppers 0.08% 1.60x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female