Dstillery Audiences

WALMART

Audience Size: 3.1 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is North Midwest State Fair Visitors.

Interest Composition Index
North Midwest State Fair Visitors 4.15% 1.48x
Kansas City Trip Planners 4.22% 1.46x
Southern Central Voters 3.76% 1.45x
Black Friday Deal Shoppers 3.55% 1.41x
South State Fair Visitors 4.30% 1.37x
Arkansas Razorbacks Fans 3.34% 1.36x
Texas State Fairs 3.75% 1.35x
Mexican Food Shoppers 2.99% 1.32x
St. Louis Trip Planners 3.66% 1.32x
Travel Insurance and Safety Researchers 3.62% 1.31x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Maurices.

Location Composition Index
Maurices 4.36% 4.03x
Belk 0.73% 3.83x
Express Outlets 0.33% 3.55x
Lane Bryant 2.16% 3.55x
Buckle 1.87% 3.50x
Aeropostale 1.62% 3.35x
Carhartt 30.20% 3.30x
Journeys 2.61% 3.26x
Old Navy 3.45% 3.23x
Dressbarn 1.77% 3.22x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.01% 3.29x
Texas Sporting & Outdoors Cluster 0.01% 2.79x
Discount Books 0.01% 2.12x
Instagram Management 0.02% 2.09x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.02% 1.96x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 1.94x
Holistic Medicine 0.02% 1.86x
Audio Clips & Sound Effects 0.02% 1.86x
Right Wing Blogs - Political Activism 0.02% 1.86x
Food Cluster 0.07% 1.81x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female