Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Black Friday Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Deal Shoppers | 2.78% | 1.46x |
| Alabama Trip Planners | 2.79% | 1.45x |
| Tractor Shoppers | 2.36% | 1.37x |
| Muscle Car Shoppers | 2.60% | 1.36x |
| Mowing Equipment Shoppers | 2.09% | 1.34x |
| Cabin Rental Researchers | 2.53% | 1.33x |
| Southern Central Voters | 2.46% | 1.33x |
| Dodge Vehicle Shoppers | 2.50% | 1.32x |
| Farming Simulator Video Game Fans | 2.69% | 1.31x |
| Budget Wireless Shoppers | 2.31% | 1.31x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 1.26% | 5.20x |
| Buckle | 2.95% | 4.19x |
| Express Outlets | 0.62% | 3.97x |
| Carhartt | 6.51% | 3.92x |
| Lane Bryant | 3.49% | 3.61x |
| Aeropostale | 2.26% | 3.61x |
| Charlotte Russe | 1.94% | 3.56x |
| Dressbarn | 2.98% | 3.49x |
| Zumiez | 3.46% | 3.49x |
| Hollister | 1.92% | 3.40x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Assorted Topics (Viral Media, Paid Traffic).
| Content Affinity | Composition | Index |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.70x |
| Consumer Rewards | 0.09% | 2.30x |
| Arkansas News | 1.46% | 2.28x |
| Missouri Travel & Outdoors Cluster | 1.19% | 1.85x |
| Homeschooling | 0.07% | 1.72x |
| Survey Websites | 0.01% | 1.70x |
| As Seen On TV Products | 0.01% | 1.70x |
| Niche Dating Websites | 0.52% | 1.65x |
| East Texas Cluster | 0.51% | 1.64x |
| Active Lifestyle Enthusiasts | 0.02% | 1.58x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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