Dstillery Audiences

WALMART

Audience Size: 4.4 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.06% 1.61x
Southern Central Voters 3.85% 1.52x
North Midwest State Fair Visitors 3.97% 1.50x
Kansas City Trip Planners 4.20% 1.47x
South State Fair Visitors 4.58% 1.47x
Texas State Fairs 3.98% 1.44x
Arkansas Razorbacks Fans 3.44% 1.40x
St. Louis Trip Planners 3.75% 1.34x
RC Helicopters and Drones Hobbyists 3.03% 1.33x
Travel Insurance and Safety Researchers 3.43% 1.33x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Maurices.

Location Composition Index
Maurices 1.78% 6.53x
Belk 0.93% 4.94x
Carhartt 25.94% 4.31x
Lane Bryant 2.50% 4.06x
Buckle 2.91% 3.97x
Dressbarn 1.91% 3.72x
Express Outlets 0.40% 3.56x
Aeropostale 2.68% 3.48x
Journeys 4.32% 3.44x
Old Navy 4.04% 3.42x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Home Office Products.

Content Affinity Composition Index
Home Office Products 0.01% 2.99x
Concert Posters 0.03% 2.89x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 2.32x
Cigars 0.02% 1.96x
Arkansas News 1.82% 1.93x
Missouri Travel & Outdoors Cluster 1.83% 1.85x
Consumer Rewards 0.01% 1.67x
Beach & Intimate Wear 0.04% 1.67x
Marijuana 0.04% 1.63x
Natural & Healthy Living Researchers 0.08% 1.61x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female