Dstillery Audiences

WALMART

Audience Size: 1.9 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 0.99% 1.53x
Little Rock Trip Planners 1.66% 1.44x
South State Fair Visitors 4.98% 1.42x
Womens Subscription Box Shoppers 1.50% 1.39x
Black Friday Big Box Deal Shoppers 1.77% 1.39x
Kansas City Trip Planners 3.51% 1.37x
St. Louis Trip Planners 3.21% 1.37x
North Midwest State Fair Visitors 3.40% 1.37x
Bargain Shopping Researchers 2.10% 1.34x
Mowing Equipment Shoppers 1.54% 1.30x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 0.53% 5.34x
Maurices 2.79% 4.49x
Buckle 1.68% 4.43x
Lane Bryant 0.96% 4.38x
Journeys 2.30% 4.20x
Dressbarn 1.13% 4.16x
Charlotte Russe 0.41% 3.98x
Aeropostale 1.38% 3.92x
Express Outlets 0.26% 3.88x
Express 1.49% 3.69x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Canada Culture and Tourism.

Content Affinity Composition Index
Canada Culture and Tourism 0.02% 5.50x
Bulgaria Cluster 0.02% 4.44x
Numerology & Astrology 0.02% 4.12x
Farming & Agriculture 0.01% 3.08x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.01% 3.02x
Promo Codes 0.01% 2.96x
Romanian News 0.01% 2.90x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.01% 2.65x
Canada Business Cluster 0.02% 2.51x
Motorsports 0.03% 2.37x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female