Dstillery Audiences

WALMART

Audience Size: 9.1 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 1.75% 1.48x
Disability Insurance Researchers 1.68% 1.47x
Alabama Trip Planners 4.30% 1.40x
Cabin Rental Researchers 1.85% 1.39x
Wig Shoppers 0.98% 1.38x
Chain Pizzeria Fans 1.93% 1.37x
Budget Wireless Shoppers 1.21% 1.35x
Southern Central Voters 1.28% 1.35x
Texas Energy Providers 1.28% 1.34x
Dodge Vehicle Shoppers 1.40% 1.34x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 0.64% 4.43x
Aeropostale 1.00% 3.59x
Express Outlets 0.10% 3.52x
Lane Bryant 1.08% 3.27x
Dressbarn 0.98% 3.26x
Hollister 0.41% 3.26x
Charlotte Russe 0.51% 3.22x
Carhartt 5.18% 3.13x
Old Navy 1.36% 3.10x
Gymboree 1.01% 3.02x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Consumer Rewards.

Content Affinity Composition Index
Consumer Rewards 0.10% 2.52x
Survey Websites 0.01% 2.52x
Arkansas News 0.61% 2.20x
Missouri Travel & Outdoors Cluster 0.60% 1.89x
Scuba Diving 0.03% 1.81x
East Texas Cluster 0.22% 1.80x
Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.78x
Niche Dating Websites 0.29% 1.73x
Seventh-day Adventist Church 0.02% 1.69x
Texas Off-Roading 0.01% 1.66x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female