Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 1.44% | 1.57x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.04% | 1.54x |
| Southern Central Voters | 2.97% | 1.44x |
| South State Fair Visitors | 4.10% | 1.42x |
| Kansas City Trip Planners | 3.04% | 1.41x |
| North Midwest State Fair Visitors | 3.08% | 1.35x |
| Stay-at-Home Parents | 1.38% | 1.35x |
| St. Louis Trip Planners | 2.97% | 1.34x |
| Prepaid Smartphone/Wireless Service Researchers | 3.86% | 1.33x |
| Crafting Enthusiasts | 1.37% | 1.32x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 0.69% | 4.60x |
| Maurices | 3.24% | 3.80x |
| Buckle | 1.88% | 3.50x |
| Lane Bryant | 1.36% | 3.49x |
| Carhartt | 11.03% | 3.48x |
| Dressbarn | 1.12% | 3.33x |
| Journeys | 2.47% | 3.12x |
| The Childrens Place | 1.66% | 3.00x |
| Aeropostale | 1.47% | 2.95x |
| Express Outlets | 0.23% | 2.89x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Assorted Topics (Power Trains, Drones, Web Design).
| Content Affinity | Composition | Index |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.02% | 4.97x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 3.33x |
| Shopping Catalogs | 0.01% | 3.13x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 2.73x |
| Fire Fighting | 0.01% | 2.46x |
| Survival Guides | 0.01% | 2.29x |
| Vancouver British Columbia Research Cluster | 0.02% | 2.18x |
| Hobby Vehicles | 0.01% | 2.10x |
| Perfume, Makeup & Cosmetics | 0.02% | 2.03x |
| Missouri Travel & Outdoors Cluster | 0.90% | 1.95x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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