Dstillery Audiences

WALMART

Audience Size: 9.1 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.68% 1.75x
Texas State Fairs 3.97% 1.64x
Smokie Mountain Trip Planner 3.77% 1.53x
North Midwest State Fair Visitors 3.65% 1.53x
Cabin Rental Researchers 3.72% 1.52x
Dodge Vehicle Shoppers 3.39% 1.51x
Disability Insurance Researchers 3.48% 1.50x
Southern Central Voters 3.40% 1.49x
Crochet Enthusiasts 3.19% 1.46x
Budget Wireless Shoppers 3.29% 1.43x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.41% 4.88x
Buckle 5.05% 4.10x
Carhartt 15.67% 4.04x
Lane Bryant 3.86% 3.85x
Charlotte Russe 2.39% 3.69x
Express Outlets 0.81% 3.59x
Dressbarn 3.27% 3.59x
Aeropostale 5.04% 3.56x
Journeys 6.20% 3.41x
The Childrens Place 6.90% 3.39x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.57x
Texas Off-Roading 0.02% 3.29x
Arkansas News 1.27% 2.26x
Missouri Travel & Outdoors Cluster 1.01% 2.03x
East Texas Cluster 0.44% 2.00x
Northern Texas Cluster 1.19% 1.83x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.05% 1.74x
Home Printing 0.02% 1.73x
Mississippi News 0.87% 1.59x
Chat Rooms 0.03% 1.57x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female