Dstillery Audiences

WALMART

Audience Size: 9.2 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.2 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 1.97% 1.49x
Black Friday Deal Shoppers 1.76% 1.48x
Budget Wireless Shoppers 1.43% 1.43x
Mowing Equipment Shoppers 1.23% 1.42x
Wig Shoppers 1.47% 1.41x
Alabama Trip Planners 4.55% 1.38x
Cabin Rental Researchers 1.76% 1.38x
Retired Wealthy Assisted Living Researchers 1.30% 1.37x
Dodge Vehicle Shoppers 1.63% 1.37x
Southeastern Voters 1.44% 1.35x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.28% 5.70x
Aeropostale 1.92% 4.42x
Express Outlets 0.24% 4.33x
Dressbarn 2.23% 4.03x
Carhartt 10.79% 4.01x
Lane Bryant 2.48% 4.00x
Charlotte Russe 1.05% 3.97x
Hollister 0.98% 3.84x
Old Navy 3.04% 3.74x
Gymboree 1.53% 3.73x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Decoration & Fabric.

Content Affinity Composition Index
Decoration & Fabric 0.01% 3.04x
Consumer Rewards 0.09% 2.52x
Arkansas News 0.68% 2.43x
Missouri Travel & Outdoors Cluster 0.64% 2.04x
Rural Living 0.01% 1.88x
East Texas Cluster 0.25% 1.85x
Mississippi News 0.47% 1.81x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.00% 1.76x
Niche Dating Websites 0.27% 1.72x
Assorted Topics (Animals, Clothing, Events, Education) 0.00% 1.71x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female