Dstillery Audiences

WALMART

Audience Size: 3.6 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 2.35% 1.64x
Coupon Researchers 1.38% 1.56x
Restaurant Supply Shoppers 0.13% 1.46x
Holiday Season Low-Cost Retail Deal Shoppers 1.94% 1.41x
South State Fair Visitors 4.16% 1.40x
Black Friday Deal Shoppers 2.85% 1.40x
Holiday Season Sporting Goods Deal Shoppers 2.01% 1.40x
Kansas City Trip Planners 3.73% 1.39x
Southern Central Voters 3.17% 1.36x
Halloween Forum Readers 3.31% 1.34x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.89% 3.65x
Maurices 8.17% 3.37x
Buckle 5.18% 3.05x
Johnston and Murphy 0.01% 3.03x
Lane Bryant 3.99% 2.89x
Carhartt 31.27% 2.86x
Express Outlets 0.62% 2.77x
Journeys 6.36% 2.75x
Dressbarn 3.05% 2.74x
The Childrens Place 5.86% 2.73x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.02% 4.23x
Dental Health 0.01% 2.08x
Missouri Travel & Outdoors Cluster 1.17% 2.01x
Coupons 0.91% 1.99x
Germany Cluster 0.01% 1.91x
Grilling 0.04% 1.88x
Arkansas News 1.32% 1.88x
Parenting & Children's Activities 0.01% 1.77x
African-American Hair 0.01% 1.77x
Internet Radio 0.02% 1.76x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female