Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 3.1 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is North Midwest State Fair Visitors.
| Interest | Composition | Index |
| North Midwest State Fair Visitors | 4.15% | 1.48x |
| Kansas City Trip Planners | 4.22% | 1.46x |
| Southern Central Voters | 3.76% | 1.45x |
| Black Friday Deal Shoppers | 3.55% | 1.41x |
| South State Fair Visitors | 4.30% | 1.37x |
| Arkansas Razorbacks Fans | 3.34% | 1.36x |
| Texas State Fairs | 3.75% | 1.35x |
| Mexican Food Shoppers | 2.99% | 1.32x |
| St. Louis Trip Planners | 3.66% | 1.32x |
| Travel Insurance and Safety Researchers | 3.62% | 1.31x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Maurices.
| Location | Composition | Index |
| Maurices | 4.36% | 4.03x |
| Belk | 0.73% | 3.83x |
| Express Outlets | 0.33% | 3.55x |
| Lane Bryant | 2.16% | 3.55x |
| Buckle | 1.87% | 3.50x |
| Aeropostale | 1.62% | 3.35x |
| Carhartt | 30.20% | 3.30x |
| Journeys | 2.61% | 3.26x |
| Old Navy | 3.45% | 3.23x |
| Dressbarn | 1.77% | 3.22x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.01% | 3.29x |
| Texas Sporting & Outdoors Cluster | 0.01% | 2.79x |
| Discount Books | 0.01% | 2.12x |
| Instagram Management | 0.02% | 2.09x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.02% | 1.96x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 1.94x |
| Holistic Medicine | 0.02% | 1.86x |
| Audio Clips & Sound Effects | 0.02% | 1.86x |
| Right Wing Blogs - Political Activism | 0.02% | 1.86x |
| Food Cluster | 0.07% | 1.81x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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