Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.84% | 1.41x |
| Doctor Who Fans | 3.47% | 1.40x |
| Southern Central Voters | 3.68% | 1.37x |
| Pet Owners | 3.20% | 1.37x |
| Travel Insurance and Safety Researchers | 4.16% | 1.34x |
| North Midwest State Fair Visitors | 3.66% | 1.34x |
| Budget Wireless Shoppers | 3.18% | 1.31x |
| Texas State Fairs | 3.73% | 1.30x |
| Country Music Fans | 2.68% | 1.30x |
| St. Louis Trip Planners | 3.77% | 1.30x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Curious about what else the Walmart audience is interested in?
Sign Up
APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 1.19% | 3.78x |
| Maurices | 5.27% | 3.74x |
| Buckle | 3.17% | 3.27x |
| Express Outlets | 0.44% | 3.26x |
| Lane Bryant | 2.48% | 3.24x |
| Aeropostale | 2.67% | 3.08x |
| Carhartt | 28.86% | 3.05x |
| Journeys | 4.33% | 3.02x |
| Victoria's Secret | 4.18% | 2.98x |
| Dressbarn | 2.03% | 2.97x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Want to find more of the Walmart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Survival Guides.
| Content Affinity | Composition | Index |
| Survival Guides | 0.04% | 4.92x |
| Reproductive Health | 0.03% | 4.26x |
| Marijuana | 0.02% | 3.81x |
| Sports - Golf, Hunting, Fishing | 0.02% | 3.69x |
| Canada Travel & Tourism | 0.03% | 3.50x |
| Chat Rooms | 0.01% | 3.46x |
| Disease Cluster | 0.04% | 3.36x |
| Roleplay & Fantasy Games | 0.02% | 3.08x |
| Perfume, Makeup & Cosmetics | 0.03% | 2.64x |
| Cuba & Mexico Media | 0.03% | 2.52x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Want to see more of the Content Affinities the Walmart audience visits?
Sign Up
DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Walmart audience?
Sign Up