Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 5.34% | 1.52x |
| Southern Central Voters | 3.59% | 1.46x |
| North Midwest State Fair Visitors | 4.17% | 1.43x |
| Holiday Season Sporting Goods Deal Shoppers | 2.89% | 1.39x |
| Kansas City Trip Planners | 3.87% | 1.39x |
| Texas State Fairs | 3.97% | 1.38x |
| Travel Insurance and Safety Researchers | 4.01% | 1.35x |
| Arkansas Razorbacks Fans | 3.34% | 1.33x |
| Holiday Season Low-Cost Retail Deal Shoppers | 2.74% | 1.32x |
| St. Louis Trip Planners | 3.80% | 1.31x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 1.46% | 2.38x |
| Maurices | 7.14% | 2.27x |
| Buckle | 4.19% | 1.99x |
| Carhartt | 29.78% | 1.89x |
| Lane Bryant | 3.42% | 1.86x |
| Express Outlets | 0.63% | 1.82x |
| Aeropostale | 3.26% | 1.79x |
| Dressbarn | 2.75% | 1.78x |
| Journeys | 5.27% | 1.78x |
| The Childrens Place | 4.92% | 1.77x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Beach Vacations.
| Content Affinity | Composition | Index |
| Beach Vacations | 0.03% | 2.09x |
| Arkansas News | 1.54% | 1.97x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.02% | 1.82x |
| Missouri Travel & Outdoors Cluster | 1.15% | 1.76x |
| Bridal Fashion | 0.02% | 1.70x |
| Natural Diet & Supplement Researchers | 0.01% | 1.62x |
| Comedy Content | 0.03% | 1.49x |
| Custom Printing | 0.02% | 1.48x |
| Cakes & Sweets | 0.04% | 1.46x |
| East Texas Cluster | 0.42% | 1.46x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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