Dstillery Audiences

WALMART

Audience Size: 6.2 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 6.2 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.89% 1.42x
Southern Central Voters 3.33% 1.41x
Christmas Recipe Researchers 2.43% 1.39x
Kansas City Trip Planners 3.65% 1.38x
Arkansas Razorbacks Fans 2.99% 1.36x
Winter Holiday Celebrators 2.34% 1.35x
Texas State Fairs 3.69% 1.34x
North Midwest State Fair Visitors 3.49% 1.33x
Travel Insurance and Safety Researchers 3.63% 1.32x
Black Friday Deal Shoppers 2.65% 1.32x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 2.54% 2.35x
Maurices 10.59% 2.22x
Buckle 6.93% 2.01x
Lane Bryant 5.62% 1.90x
Carhartt 38.79% 1.89x
Express Outlets 1.03% 1.88x
The Childrens Place 8.19% 1.83x
Aeropostale 5.47% 1.82x
Journeys 8.76% 1.81x
Dressbarn 4.39% 1.81x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.02% 2.53x
National Parks 0.01% 2.48x
Discount Shopping 0.01% 2.33x
Vancouver British Columbia Research Cluster 0.02% 2.28x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 2.03x
Arkansas News 1.46% 1.99x
Vegans & Animal Welfare 0.02% 1.87x
Numerology & Astrology 0.02% 1.83x
Farming & Agriculture 0.02% 1.76x
Missouri Travel & Outdoors Cluster 1.15% 1.75x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female