Dstillery Audiences

WALMART

Audience Size: 9.1 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Black Friday Deal Shoppers.

Interest Composition Index
Black Friday Deal Shoppers 1.82% 1.51x
Mowing Equipment Shoppers 1.26% 1.43x
Tractor Shoppers 1.63% 1.42x
Southeastern Voters 1.44% 1.42x
Alabama Trip Planners 3.17% 1.41x
Cabin Rental Researchers 1.82% 1.39x
Smoky Mountains Trip Planners 1.55% 1.36x
Budget Wireless Shoppers 1.47% 1.35x
Dodge Vehicle Shoppers 1.58% 1.35x
Bigfoot Folklore Enthusiasts 1.20% 1.33x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.42% 6.11x
Express Outlets 0.46% 4.56x
Carhartt 9.72% 4.55x
Aeropostale 2.01% 4.49x
Buckle 1.42% 4.26x
Lane Bryant 3.35% 4.16x
Dressbarn 2.77% 4.12x
Charlotte Russe 1.29% 3.97x
Journeys 2.31% 3.91x
Zumiez 2.62% 3.84x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 0.73% 2.30x
Missouri Travel & Outdoors Cluster 0.71% 2.19x
Consumer Rewards 0.05% 1.90x
East Texas Cluster 0.29% 1.81x
Niche Dating Websites 0.29% 1.76x
Mississippi News 0.47% 1.65x
Alabama News 1.89% 1.65x
Texas Off-Roading 0.01% 1.63x
Tattoos & Costumes 0.02% 1.62x
Northern Texas Cluster 0.73% 1.60x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female