Dstillery Audiences

WALMART

Audience Size: 6.9 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 6.9 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Kansas City Trip Planners.

Interest Composition Index
Kansas City Trip Planners 4.11% 1.71x
Southern Central Voters 3.64% 1.70x
Travel Insurance and Safety Researchers 3.43% 1.65x
North Midwest State Fair Visitors 3.70% 1.64x
Texas State Fairs 4.12% 1.62x
South State Fair Visitors 4.24% 1.58x
Family Values Advocates 3.06% 1.58x
Arkansas Razorbacks Fans 3.43% 1.53x
Black Friday Deal Shoppers 3.25% 1.51x
Bigfoot Folklore Enthusiasts 2.89% 1.48x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Maurices.

Location Composition Index
Maurices 0.25% 6.10x
Belk 1.35% 5.15x
Buckle 4.69% 4.30x
Carhartt 22.58% 4.20x
Lane Bryant 3.55% 4.13x
Dressbarn 2.77% 3.80x
Aeropostale 4.50% 3.76x
Charlotte Russe 1.08% 3.71x
Express Outlets 0.68% 3.70x
Journeys 6.69% 3.70x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 1.79% 2.15x
Missouri Travel & Outdoors Cluster 1.63% 2.09x
Local & Travel England - Northern England 0.02% 1.98x
Romanian News 0.02% 1.76x
Turkey & Iran Cluster 0.03% 1.73x
Natural & Healthy Living Researchers 0.09% 1.71x
Northern Texas Cluster 1.93% 1.69x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.05% 1.69x
Motorsports 0.15% 1.68x
Winnipeg Canada News 0.02% 1.66x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female