Dstillery Audiences

WALMART

Audience Size: 2 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Texas State Fairs.

Interest Composition Index
Texas State Fairs 2.84% 1.57x
Crochet Enthusiasts 2.19% 1.53x
Black Friday Deal Shoppers 1.94% 1.52x
Louisiana Trip Planners 2.44% 1.51x
Kansas City Trip Planners 2.66% 1.50x
RC Helicopters and Drones Hobbyists 2.23% 1.49x
Country Music Fans 1.42% 1.49x
Arkansas Razorbacks Fans 1.99% 1.48x
Arizona Wildcats Fans 1.43% 1.47x
Southern Central Voters 2.31% 1.47x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.17% 4.09x
Maurices 5.85% 4.08x
Buckle 3.20% 3.60x
Lane Bryant 2.80% 3.52x
Express Outlets 0.50% 3.43x
Aeropostale 2.72% 3.32x
Carhartt 32.00% 3.31x
Journeys 4.41% 3.30x
Dressbarn 2.36% 3.29x
Old Navy 4.69% 3.25x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Cub & Girl Scouts.

Content Affinity Composition Index
Cub & Girl Scouts 0.03% 5.69x
Food Cluster 0.04% 4.74x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 4.14x
France Online Music & Quiz Content Cluster 0.03% 3.80x
Farming & Agriculture 0.03% 3.80x
Telescopes 0.02% 3.80x
Nutrition & Diabetic Living 0.02% 3.80x
Children's Health 0.04% 3.61x
Canada Travel & Tourism 0.03% 3.50x
Canadian Lifestyle 0.02% 3.04x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female