Dstillery Audiences

WALMART

Audience Size: 10.1 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Disability Insurance Researchers.

Interest Composition Index
Disability Insurance Researchers 1.93% 1.48x
Black Friday Deal Shoppers 1.98% 1.46x
Texas Trip Planners 1.87% 1.43x
Southern Central Voters 1.47% 1.42x
Cabin Rental Researchers 2.05% 1.40x
Texas Energy Providers 1.35% 1.37x
Alabama Trip Planners 4.54% 1.36x
Dodge Vehicle Shoppers 1.47% 1.36x
Budget Wireless Shoppers 1.29% 1.35x
Countdown to the Beach Travelers 0.04% 1.34x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Carhartt.

Location Composition Index
Carhartt 0.18% 1.70x
Gymboree 0.49% 1.63x
Brooks Brothers 0.68% 1.48x
Michael Kors 0.15% 1.25x
The North Face 0.30% 1.16x
LL Bean 0.05% 1.13x
REI 0.51% 1.08x
Lululemon 0.08% 1.08x
J. Crew 0.46% 1.08x
Free People 0.03% 1.06x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Survey Websites.

Content Affinity Composition Index
Survey Websites 0.01% 2.26x
Arkansas News 0.63% 2.14x
Missouri Travel & Outdoors Cluster 0.65% 2.06x
East Texas Cluster 0.25% 2.06x
Consumer Rewards 0.10% 1.91x
Rural Living 0.01% 1.89x
Texas Off-Roading 0.01% 1.79x
Niche Dating Websites 0.31% 1.75x
Comedy Content 0.04% 1.70x
Scuba Diving 0.05% 1.70x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999