Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Disability Insurance Researchers.
| Interest | Composition | Index |
| Disability Insurance Researchers | 1.93% | 1.48x |
| Black Friday Deal Shoppers | 1.98% | 1.46x |
| Texas Trip Planners | 1.87% | 1.43x |
| Southern Central Voters | 1.47% | 1.42x |
| Cabin Rental Researchers | 2.05% | 1.40x |
| Texas Energy Providers | 1.35% | 1.37x |
| Alabama Trip Planners | 4.54% | 1.36x |
| Dodge Vehicle Shoppers | 1.47% | 1.36x |
| Budget Wireless Shoppers | 1.29% | 1.35x |
| Countdown to the Beach Travelers | 0.04% | 1.34x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.18% | 1.70x |
| Gymboree | 0.49% | 1.63x |
| Brooks Brothers | 0.68% | 1.48x |
| Michael Kors | 0.15% | 1.25x |
| The North Face | 0.30% | 1.16x |
| LL Bean | 0.05% | 1.13x |
| REI | 0.51% | 1.08x |
| Lululemon | 0.08% | 1.08x |
| J. Crew | 0.46% | 1.08x |
| Free People | 0.03% | 1.06x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Survey Websites.
| Content Affinity | Composition | Index |
| Survey Websites | 0.01% | 2.26x |
| Arkansas News | 0.63% | 2.14x |
| Missouri Travel & Outdoors Cluster | 0.65% | 2.06x |
| East Texas Cluster | 0.25% | 2.06x |
| Consumer Rewards | 0.10% | 1.91x |
| Rural Living | 0.01% | 1.89x |
| Texas Off-Roading | 0.01% | 1.79x |
| Niche Dating Websites | 0.31% | 1.75x |
| Comedy Content | 0.04% | 1.70x |
| Scuba Diving | 0.05% | 1.70x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age and income brackets.
Age
25-34
Income
$25,000-$49,999
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