Dstillery Audiences

WALMART

Audience Size: 2.2 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 2.2 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is Misc-Deal Seekers or Coupon Shoppers.

Interest Composition Index
Misc-Deal Seekers or Coupon Shoppers 1.44% 1.57x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.04% 1.54x
Southern Central Voters 2.97% 1.44x
South State Fair Visitors 4.10% 1.42x
Kansas City Trip Planners 3.04% 1.41x
North Midwest State Fair Visitors 3.08% 1.35x
Stay-at-Home Parents 1.38% 1.35x
St. Louis Trip Planners 2.97% 1.34x
Prepaid Smartphone/Wireless Service Researchers 3.86% 1.33x
Crafting Enthusiasts 1.37% 1.32x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 0.69% 4.60x
Maurices 3.24% 3.80x
Buckle 1.88% 3.50x
Lane Bryant 1.36% 3.49x
Carhartt 11.03% 3.48x
Dressbarn 1.12% 3.33x
Journeys 2.47% 3.12x
The Childrens Place 1.66% 3.00x
Aeropostale 1.47% 2.95x
Express Outlets 0.23% 2.89x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Assorted Topics (Power Trains, Drones, Web Design).

Content Affinity Composition Index
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 4.97x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 3.33x
Shopping Catalogs 0.01% 3.13x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 2.73x
Fire Fighting 0.01% 2.46x
Survival Guides 0.01% 2.29x
Vancouver British Columbia Research Cluster 0.02% 2.18x
Hobby Vehicles 0.01% 2.10x
Perfume, Makeup & Cosmetics 0.02% 2.03x
Missouri Travel & Outdoors Cluster 0.90% 1.95x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female