Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.8 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is South State Fair Visitors.
| Interest | Composition | Index |
| South State Fair Visitors | 4.49% | 1.72x |
| Texas State Fairs | 3.99% | 1.60x |
| Cabin Rental Researchers | 3.83% | 1.55x |
| Southern Central Voters | 3.31% | 1.54x |
| North Midwest State Fair Visitors | 3.50% | 1.52x |
| Black Friday Deal Shoppers | 3.45% | 1.51x |
| Disability Insurance Researchers | 3.60% | 1.49x |
| Crochet Enthusiasts | 2.98% | 1.47x |
| As Seen on TV Shoppers | 3.22% | 1.46x |
| Smoky Mountains Trip Planners | 3.06% | 1.44x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 1.22% | 4.65x |
| Buckle | 4.45% | 3.93x |
| Carhartt | 6.63% | 3.88x |
| Lane Bryant | 3.45% | 3.62x |
| Charlotte Russe | 3.08% | 3.53x |
| Express Outlets | 0.73% | 3.46x |
| Aeropostale | 4.30% | 3.42x |
| Dressbarn | 3.18% | 3.37x |
| Zumiez | 4.73% | 3.24x |
| The Childrens Place | 5.90% | 3.18x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 1.35% | 2.30x |
| Missouri Travel & Outdoors Cluster | 1.10% | 2.09x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 2.09x |
| Men's Fashion Shopping | 0.02% | 1.97x |
| Texas Off-Roading | 0.01% | 1.89x |
| East Texas Cluster | 0.48% | 1.89x |
| Northern Texas Cluster | 1.30% | 1.75x |
| Mississippi News | 0.84% | 1.66x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.08% | 1.62x |
| Low Budget Shoppers | 0.08% | 1.60x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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