Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 9.1 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Black Friday Deal Shoppers.
| Interest | Composition | Index |
| Black Friday Deal Shoppers | 1.75% | 1.48x |
| Disability Insurance Researchers | 1.68% | 1.47x |
| Alabama Trip Planners | 4.30% | 1.40x |
| Cabin Rental Researchers | 1.85% | 1.39x |
| Wig Shoppers | 0.98% | 1.38x |
| Chain Pizzeria Fans | 1.93% | 1.37x |
| Budget Wireless Shoppers | 1.21% | 1.35x |
| Southern Central Voters | 1.28% | 1.35x |
| Texas Energy Providers | 1.28% | 1.34x |
| Dodge Vehicle Shoppers | 1.40% | 1.34x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Curious about what else the Walmart audience is interested in?
Sign Up
APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 0.64% | 4.43x |
| Aeropostale | 1.00% | 3.59x |
| Express Outlets | 0.10% | 3.52x |
| Lane Bryant | 1.08% | 3.27x |
| Dressbarn | 0.98% | 3.26x |
| Hollister | 0.41% | 3.26x |
| Charlotte Russe | 0.51% | 3.22x |
| Carhartt | 5.18% | 3.13x |
| Old Navy | 1.36% | 3.10x |
| Gymboree | 1.01% | 3.02x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Want to find more of the Walmart audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Consumer Rewards.
| Content Affinity | Composition | Index |
| Consumer Rewards | 0.10% | 2.52x |
| Survey Websites | 0.01% | 2.52x |
| Arkansas News | 0.61% | 2.20x |
| Missouri Travel & Outdoors Cluster | 0.60% | 1.89x |
| Scuba Diving | 0.03% | 1.81x |
| East Texas Cluster | 0.22% | 1.80x |
| Assorted Topics #11609 (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.78x |
| Niche Dating Websites | 0.29% | 1.73x |
| Seventh-day Adventist Church | 0.02% | 1.69x |
| Texas Off-Roading | 0.01% | 1.66x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Want to see more of the Content Affinities the Walmart audience visits?
Sign Up
DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other demographic characteristics of the Walmart audience?
Sign Up