Dstillery Audiences

WALMART

Audience Size: 5 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 5 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 5.34% 1.52x
Southern Central Voters 3.59% 1.46x
North Midwest State Fair Visitors 4.17% 1.43x
Holiday Season Sporting Goods Deal Shoppers 2.89% 1.39x
Kansas City Trip Planners 3.87% 1.39x
Texas State Fairs 3.97% 1.38x
Travel Insurance and Safety Researchers 4.01% 1.35x
Arkansas Razorbacks Fans 3.34% 1.33x
Holiday Season Low-Cost Retail Deal Shoppers 2.74% 1.32x
St. Louis Trip Planners 3.80% 1.31x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.46% 2.38x
Maurices 7.14% 2.27x
Buckle 4.19% 1.99x
Carhartt 29.78% 1.89x
Lane Bryant 3.42% 1.86x
Express Outlets 0.63% 1.82x
Aeropostale 3.26% 1.79x
Dressbarn 2.75% 1.78x
Journeys 5.27% 1.78x
The Childrens Place 4.92% 1.77x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Beach Vacations.

Content Affinity Composition Index
Beach Vacations 0.03% 2.09x
Arkansas News 1.54% 1.97x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.02% 1.82x
Missouri Travel & Outdoors Cluster 1.15% 1.76x
Bridal Fashion 0.02% 1.70x
Natural Diet & Supplement Researchers 0.01% 1.62x
Comedy Content 0.03% 1.49x
Custom Printing 0.02% 1.48x
Cakes & Sweets 0.04% 1.46x
East Texas Cluster 0.42% 1.46x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female