Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 4.4 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.06% | 1.61x |
| Southern Central Voters | 3.85% | 1.52x |
| North Midwest State Fair Visitors | 3.97% | 1.50x |
| Kansas City Trip Planners | 4.20% | 1.47x |
| South State Fair Visitors | 4.58% | 1.47x |
| Texas State Fairs | 3.98% | 1.44x |
| Arkansas Razorbacks Fans | 3.44% | 1.40x |
| St. Louis Trip Planners | 3.75% | 1.34x |
| RC Helicopters and Drones Hobbyists | 3.03% | 1.33x |
| Travel Insurance and Safety Researchers | 3.43% | 1.33x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.78% | 6.53x |
| Belk | 0.93% | 4.94x |
| Carhartt | 25.94% | 4.31x |
| Lane Bryant | 2.50% | 4.06x |
| Buckle | 2.91% | 3.97x |
| Dressbarn | 1.91% | 3.72x |
| Express Outlets | 0.40% | 3.56x |
| Aeropostale | 2.68% | 3.48x |
| Journeys | 4.32% | 3.44x |
| Old Navy | 4.04% | 3.42x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Home Office Products.
| Content Affinity | Composition | Index |
| Home Office Products | 0.01% | 2.99x |
| Concert Posters | 0.03% | 2.89x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 2.32x |
| Cigars | 0.02% | 1.96x |
| Arkansas News | 1.82% | 1.93x |
| Missouri Travel & Outdoors Cluster | 1.83% | 1.85x |
| Consumer Rewards | 0.01% | 1.67x |
| Beach & Intimate Wear | 0.04% | 1.67x |
| Marijuana | 0.04% | 1.63x |
| Natural & Healthy Living Researchers | 0.08% | 1.61x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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