Explore the Walmart Audience
Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 3.6 million unique devices whose actions qualify for the Walmart audience.
INTERESTS
The Walmart audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Walmart audience is Misc-Deal Seekers or Coupon Shoppers.
| Interest | Composition | Index |
| Misc-Deal Seekers or Coupon Shoppers | 2.35% | 1.64x |
| Coupon Researchers | 1.38% | 1.56x |
| Restaurant Supply Shoppers | 0.13% | 1.46x |
| Holiday Season Low-Cost Retail Deal Shoppers | 1.94% | 1.41x |
| South State Fair Visitors | 4.16% | 1.40x |
| Black Friday Deal Shoppers | 2.85% | 1.40x |
| Holiday Season Sporting Goods Deal Shoppers | 2.01% | 1.40x |
| Kansas City Trip Planners | 3.73% | 1.39x |
| Southern Central Voters | 3.17% | 1.36x |
| Halloween Forum Readers | 3.31% | 1.34x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
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APPAREL RETAILERS
The Walmart audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Walmart audience is Belk.
| Location | Composition | Index |
| Belk | 1.89% | 3.65x |
| Maurices | 8.17% | 3.37x |
| Buckle | 5.18% | 3.05x |
| Johnston and Murphy | 0.01% | 3.03x |
| Lane Bryant | 3.99% | 2.89x |
| Carhartt | 31.27% | 2.86x |
| Express Outlets | 0.62% | 2.77x |
| Journeys | 6.36% | 2.75x |
| Dressbarn | 3.05% | 2.74x |
| The Childrens Place | 5.86% | 2.73x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Walmart audience is Telescopes.
| Content Affinity | Composition | Index |
| Telescopes | 0.02% | 4.23x |
| Dental Health | 0.01% | 2.08x |
| Missouri Travel & Outdoors Cluster | 1.17% | 2.01x |
| Coupons | 0.91% | 1.99x |
| Germany Cluster | 0.01% | 1.91x |
| Grilling | 0.04% | 1.88x |
| Arkansas News | 1.32% | 1.88x |
| Parenting & Children's Activities | 0.01% | 1.77x |
| African-American Hair | 0.01% | 1.77x |
| Internet Radio | 0.02% | 1.76x |
Composition Percentage:
The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
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DEMOGRAPHICS
The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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