Dstillery Audiences

WALMART

Audience Size: 10.1 Million Devices

Explore the Walmart Audience

Below you'll find more information about the Walmart audience, broken down in different categories based on their digital and physical behaviors. These are 10.1 million unique devices whose actions qualify for the Walmart audience.

Dstillery Crafted Audiences

INTERESTS

The Walmart audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Walmart audience is South State Fair Visitors.

Interest Composition Index
South State Fair Visitors 4.25% 1.60x
North Midwest State Fair Visitors 3.34% 1.37x
Black Friday Deal Shoppers 3.24% 1.36x
Texas State Fairs 3.66% 1.35x
Disability Insurance Researchers 3.38% 1.34x
Cabin Rental Researchers 3.52% 1.33x
Alabama Trip Planners 3.51% 1.31x
Muscle Car Shoppers 3.12% 1.29x
The Walking Dead Fans 3.21% 1.29x
Dodge Vehicle Shoppers 3.09% 1.27x
Composition Percentage: The overlap percentage between the Walmart audience and the Interest attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Walmart audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Walmart audience is Belk.

Location Composition Index
Belk 1.09% 4.66x
Buckle 4.36% 3.89x
Express Outlets 0.70% 3.54x
Lane Bryant 3.25% 3.51x
Charlotte Russe 2.92% 3.45x
Aeropostale 3.50% 3.38x
Dressbarn 2.96% 3.27x
Zumiez 4.27% 3.24x
Old Navy 5.39% 3.13x
Gymboree 2.81% 3.11x
Composition Percentage: The overlap percentage between the Walmart audience and the Location attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Walmart audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 1.09% 2.10x
Missouri Travel & Outdoors Cluster 0.96% 1.83x
East Texas Cluster 0.43% 1.65x
Northern Texas Cluster 1.14% 1.58x
Consumer Rewards 0.03% 1.54x
Mississippi News 0.73% 1.53x
Texas Off-Roading 0.01% 1.52x
Niche Dating Websites 0.44% 1.52x
Memphis News 0.16% 1.50x
Survival Guides 0.02% 1.47x
Composition Percentage: The overlap percentage between the Walmart audience and the Content Affinity attribute.
Index: A comparison of the Walmart audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Walmart audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female