Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 232.9 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is Orlando Trip Planners.
| Interest | Composition | Index |
| Orlando Trip Planners | 5.42% | 3.93x |
| Philadelphia Trip Planners | 4.41% | 3.72x |
| Florida Trip Planners | 3.74% | 3.52x |
| South Atlantic State Fair Visitors | 6.31% | 3.42x |
| Fort Lauderdale Trip Planners | 2.90% | 3.14x |
| Florida County and Local Fair Visitors | 9.66% | 3.12x |
| Florida Atlantic Coast Trip Planners | 4.86% | 3.06x |
| Tampa and St Petersburg Trip Planners | 5.14% | 3.02x |
| Orlando Activities Researchers | 3.69% | 2.98x |
| Readers of Puerto Rican Content | 5.47% | 2.49x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 0.42% | 9.16x |
| Calvin Klein | 0.23% | 8.14x |
| Tommy Bahama | 0.88% | 7.78x |
| Ralph Lauren | 0.43% | 6.09x |
| Charlotte Russe | 0.52% | 5.11x |
| Hugo Boss | 0.54% | 4.96x |
| Ann Taylor | 0.30% | 4.73x |
| Express Outlets | 0.30% | 4.51x |
| White House Black Market | 1.29% | 4.38x |
| H&M | 1.42% | 4.38x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 0.95% | 11.38x |
| Philadelphia Cluster | 3.63% | 8.02x |
| Delaware Cluster | 1.01% | 7.19x |
| Central & South American News | 0.28% | 6.35x |
| Grilling | 0.09% | 4.84x |
| Beach & Intimate Wear | 0.09% | 4.77x |
| Peru Media | 0.28% | 3.85x |
| Florida Local News Cluster | 8.43% | 3.85x |
| Northeast Pennsylvania Cluster | 1.95% | 3.78x |
| Florida Jacksonville & Orlando Cluster | 3.69% | 3.68x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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