Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 245.7 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 4.13% | 3.89x |
| Florida County and Local Fair Visitors | 8.43% | 2.79x |
| South Atlantic State Fair Visitors | 5.79% | 2.73x |
| Mid-Range Grocery Shoppers | 4.51% | 2.65x |
| Tampa and St Petersburg Trip Planners | 3.76% | 2.58x |
| Orlando Trip Planners | 3.73% | 2.54x |
| Florida Trip Planners | 3.42% | 2.49x |
| Palm Beach Trip Planners | 4.07% | 2.46x |
| T-Mobile Customers | 0.12% | 2.37x |
| Miami Trip Planners | 2.37% | 2.33x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.10% | 6.46x |
| Tommy Bahama | 0.56% | 4.61x |
| Uniqlo | 0.22% | 4.17x |
| Charlotte Russe | 0.32% | 3.59x |
| Armani | 0.32% | 3.54x |
| Intermix | 0.07% | 3.31x |
| Bonobos | 0.17% | 3.09x |
| Columbia | 0.21% | 3.07x |
| Talbots | 0.86% | 3.06x |
| Abercrombie & Fitch | 0.21% | 3.00x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.86% | 9.45x |
| New Jersey Travel Location Cluster | 0.85% | 6.74x |
| Philadelphia Cluster | 4.47% | 6.45x |
| Grilling | 0.09% | 4.84x |
| Beach & Intimate Wear | 0.09% | 4.77x |
| School Curriculum | 0.10% | 3.99x |
| Pakistan Cluster | 0.07% | 3.29x |
| Power Tools | 0.08% | 3.26x |
| South Florida Cluster | 4.74% | 3.25x |
| Electronic Document Assembly | 0.03% | 3.09x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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