Dstillery Audiences

WAWA

Audience Size: 245.7 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 245.7 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 4.13% 3.89x
Florida County and Local Fair Visitors 8.43% 2.79x
South Atlantic State Fair Visitors 5.79% 2.73x
Mid-Range Grocery Shoppers 4.51% 2.65x
Tampa and St Petersburg Trip Planners 3.76% 2.58x
Orlando Trip Planners 3.73% 2.54x
Florida Trip Planners 3.42% 2.49x
Palm Beach Trip Planners 4.07% 2.46x
T-Mobile Customers 0.12% 2.37x
Miami Trip Planners 2.37% 2.33x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.10% 6.46x
Tommy Bahama 0.56% 4.61x
Uniqlo 0.22% 4.17x
Charlotte Russe 0.32% 3.59x
Armani 0.32% 3.54x
Intermix 0.07% 3.31x
Bonobos 0.17% 3.09x
Columbia 0.21% 3.07x
Talbots 0.86% 3.06x
Abercrombie & Fitch 0.21% 3.00x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.86% 9.45x
New Jersey Travel Location Cluster 0.85% 6.74x
Philadelphia Cluster 4.47% 6.45x
Grilling 0.09% 4.84x
Beach & Intimate Wear 0.09% 4.77x
School Curriculum 0.10% 3.99x
Pakistan Cluster 0.07% 3.29x
Power Tools 0.08% 3.26x
South Florida Cluster 4.74% 3.25x
Electronic Document Assembly 0.03% 3.09x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male