Dstillery Audiences

WAWA

Audience Size: 847.1 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 847.1 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 3.37% 4.21x
Philadelphia Phillies Fans 4.55% 3.80x
Mid-Range Grocery Shoppers 4.11% 3.32x
Penn State Nittany Lions Fans 2.53% 3.16x
Philadelphia 76ers Fans 2.74% 2.77x
Orlando Trip Planners 3.65% 2.72x
Philadelphia Eagles Fans 2.88% 2.69x
Republicans 2.16% 2.66x
Washington DC Trip Planners 3.48% 2.52x
Aquarium Trip Planners 3.00% 2.42x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 0.66% 7.33x
Uniqlo 0.53% 6.81x
Saint Laurent Paris 0.37% 6.46x
Ann Taylor 0.69% 6.15x
Columbia 0.43% 5.66x
Free People 0.63% 5.64x
Tommy Bahama 0.97% 5.30x
Calvin Klein 0.37% 5.25x
Brooks Brothers 2.19% 5.15x
Banana Republic 2.36% 5.13x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 5.34% 9.92x
New Jersey Travel Location Cluster 3.07% 9.20x
Delaware Cluster 1.34% 7.25x
Northeast Pennsylvania Cluster 2.02% 4.22x
Florida Local News Cluster 4.43% 3.70x
New Jersey News Cluster 4.06% 3.60x
Florida Jacksonville & Orlando Cluster 3.76% 3.22x
Virginia News 3.00% 2.94x
Lacrosse College Athletics 0.23% 2.89x
Central Pennsylvania Cluster 1.96% 2.75x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female