Dstillery Audiences

WAWA

Audience Size: 232.9 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 232.9 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Orlando Trip Planners.

Interest Composition Index
Orlando Trip Planners 5.42% 3.93x
Philadelphia Trip Planners 4.41% 3.72x
Florida Trip Planners 3.74% 3.52x
South Atlantic State Fair Visitors 6.31% 3.42x
Fort Lauderdale Trip Planners 2.90% 3.14x
Florida County and Local Fair Visitors 9.66% 3.12x
Florida Atlantic Coast Trip Planners 4.86% 3.06x
Tampa and St Petersburg Trip Planners 5.14% 3.02x
Orlando Activities Researchers 3.69% 2.98x
Readers of Puerto Rican Content 5.47% 2.49x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Uniqlo.

Location Composition Index
Uniqlo 0.42% 9.16x
Calvin Klein 0.23% 8.14x
Tommy Bahama 0.88% 7.78x
Ralph Lauren 0.43% 6.09x
Charlotte Russe 0.52% 5.11x
Hugo Boss 0.54% 4.96x
Ann Taylor 0.30% 4.73x
Express Outlets 0.30% 4.51x
White House Black Market 1.29% 4.38x
H&M 1.42% 4.38x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 0.95% 11.38x
Philadelphia Cluster 3.63% 8.02x
Delaware Cluster 1.01% 7.19x
Central & South American News 0.28% 6.35x
Grilling 0.09% 4.84x
Beach & Intimate Wear 0.09% 4.77x
Peru Media 0.28% 3.85x
Florida Local News Cluster 8.43% 3.85x
Northeast Pennsylvania Cluster 1.95% 3.78x
Florida Jacksonville & Orlando Cluster 3.69% 3.68x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female