Dstillery Audiences

WAWA

Audience Size: 1.3 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 9.09% 3.84x
Philadelphia Trip Planners 5.37% 3.21x
Mid-Range Grocery Shoppers 6.45% 3.16x
Philadelphia Phillies Fans 6.99% 3.11x
Orlando Trip Planners 6.40% 2.75x
Northeastern Voters 4.71% 2.57x
Hard Rock Hotel & Casino Trip Planners 5.57% 2.55x
Republicans 4.24% 2.47x
Florida Atlantic Coast Trip Planners 6.04% 2.45x
Palm Beach Trip Planners 5.01% 2.45x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.42% 5.77x
Calvin Klein 0.46% 5.48x
Uniqlo 1.74% 5.45x
LL Bean 0.63% 5.08x
Brooks Brothers 3.04% 4.89x
Intermix 0.79% 4.84x
Ann Taylor 2.28% 4.77x
Bonobos 1.41% 4.77x
Express Outlets 1.00% 4.73x
Ralph Lauren 1.34% 4.69x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.48% 10.15x
Philadelphia Cluster 7.75% 9.21x
Delaware Cluster 2.14% 7.23x
Northeast Pennsylvania Cluster 2.87% 4.05x
Active Lifestyle Enthusiasts 0.02% 3.58x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.04% 3.57x
Greece Cluster 0.05% 3.53x
New Jersey News Cluster 6.13% 3.52x
Fashion & Cosmetics 0.02% 3.41x
Florida Local News Cluster 8.90% 3.27x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female