Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 137.6 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 10.54% | 3.87x |
| Florida County and Local Fair Visitors | 12.39% | 3.65x |
| Hard Rock Hotel & Casino Trip Planners | 8.69% | 3.34x |
| Tampa and St Petersburg Trip Planners | 5.70% | 3.21x |
| Florida Trip Planners | 7.83% | 3.20x |
| Florida Atlantic Coast Trip Planners | 9.12% | 3.14x |
| South Atlantic Voters | 8.55% | 2.96x |
| Orlando Trip Planners | 7.83% | 2.92x |
| Pennsylvania County and Local Fair Visitors | 6.55% | 2.74x |
| Mid-Range Grocery Shoppers | 5.13% | 2.66x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.63% | 8.81x |
| Uniqlo | 0.47% | 8.50x |
| Tommy Bahama | 0.87% | 6.06x |
| Calvin Klein | 0.11% | 5.85x |
| Armani | 0.52% | 5.01x |
| Ralph Lauren | 0.97% | 4.94x |
| Bonobos | 0.31% | 4.94x |
| Intermix | 0.11% | 4.94x |
| Brooks Brothers | 1.23% | 4.78x |
| Express Outlets | 0.63% | 4.64x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.99% | 7.86x |
| Philadelphia Cluster | 5.70% | 6.03x |
| New Jersey Travel Location Cluster | 1.00% | 5.46x |
| Florida Naples News Cluster | 3.13% | 4.87x |
| Beach & Intimate Wear | 0.09% | 4.77x |
| Theme Park Tourism | 1.42% | 4.10x |
| Internet Service Provider Sites | 0.17% | 3.99x |
| Numerology & Astrology | 0.20% | 3.95x |
| Northeast Pennsylvania Cluster | 3.13% | 3.93x |
| Winter Sports & Gear | 0.10% | 3.76x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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