Dstillery Audiences

WAWA

Audience Size: 1.1 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Phillies Fans.

Interest Composition Index
Philadelphia Phillies Fans 8.24% 3.98x
Philadelphia Trip Planners 6.48% 3.54x
Mid-Range Grocery Shoppers 6.63% 3.20x
Penn State Nittany Lions Fans 4.79% 3.04x
Republicans 4.89% 2.82x
Philadelphia Eagles Fans 5.57% 2.64x
Philadelphia 76ers Fans 5.03% 2.62x
Northeastern Voters 5.39% 2.62x
Washington DC Trip Planners 5.01% 2.43x
Mid-Atlantic Voters 3.92% 2.33x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.35% 6.66x
Brooks Brothers 3.58% 5.30x
Intermix 0.81% 5.26x
Ralph Lauren 1.18% 5.22x
Calvin Klein 0.66% 5.07x
Express Outlets 0.78% 5.03x
Johnston and Murphy 2.43% 5.01x
Uniqlo 1.24% 4.99x
Michael Kors 2.64% 4.94x
Dressbarn 4.16% 4.88x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Watches & Jewelry.

Content Affinity Composition Index
Watches & Jewelry 0.01% 13.36x
Philadelphia Cluster 10.28% 9.51x
New Jersey Travel Location Cluster 5.06% 8.80x
Sports - Skiing, Snowboarding 0.01% 8.65x
ISPs & Local Services 0.04% 8.22x
Delaware Cluster 2.76% 7.51x
Fashion & Cosmetics 0.02% 6.04x
Online Learning 0.08% 5.62x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.06% 5.29x
Northeast Pennsylvania Cluster 4.52% 4.46x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male