Dstillery Audiences

WAWA

Audience Size: 1.3 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Phillies Fans.

Interest Composition Index
Philadelphia Phillies Fans 6.09% 3.59x
Philadelphia Trip Planners 5.21% 3.12x
Mid-Range Grocery Shoppers 6.24% 2.97x
Penn State Nittany Lions Fans 3.96% 2.78x
Republicans 4.01% 2.53x
Orlando Trip Planners 5.53% 2.38x
Philadelphia Eagles Fans 4.55% 2.35x
Philadelphia 76ers Fans 3.69% 2.29x
Work Comes First Travelers 0.03% 2.29x
Northeastern Voters 3.98% 2.28x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.17% 6.28x
Ralph Lauren 1.19% 5.32x
Calvin Klein 0.50% 5.24x
Express Outlets 0.85% 5.21x
Uniqlo 1.27% 5.21x
Brooks Brothers 2.94% 5.16x
Ann Taylor 1.99% 5.15x
Intermix 0.76% 5.03x
Tommy Bahama 2.14% 4.95x
Abercrombie & Fitch 2.91% 4.89x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.01% 8.65x
Philadelphia Cluster 7.63% 8.10x
Delaware Cluster 2.54% 7.71x
New Jersey Travel Location Cluster 3.74% 7.52x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 5.10x
Northeast Pennsylvania Cluster 3.18% 3.99x
Local & Travel England - North Midlands 0.01% 3.50x
New Jersey News Cluster 6.31% 3.04x
Florida Local News Cluster 8.03% 3.02x
Florida Naples News Cluster 1.75% 2.90x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male