Dstillery Audiences

WAWA

Audience Size: 434.2 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 434.2 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 9.33% 4.19x
Florida County and Local Fair Visitors 12.02% 3.57x
Philadelphia Trip Planners 2.59% 3.56x
Florida Trip Planners 5.75% 3.51x
Mid-Range Grocery Shoppers 4.88% 3.21x
Palm Beach Trip Planners 4.85% 3.14x
Hard Rock Hotel & Casino Trip Planners 6.58% 2.99x
Orlando Trip Planners 7.23% 2.57x
Readers of Puerto Rican Content 4.14% 2.46x
Caribbean Trip Planners 4.17% 2.46x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.74% 3.89x
Charlotte Russe 0.79% 3.28x
Armani 1.27% 3.04x
Brooks Brothers 1.87% 2.31x
Express Outlets 1.04% 2.22x
Intermix 0.19% 2.20x
Talbots 3.24% 2.09x
Uniqlo 0.46% 2.07x
Columbia 0.57% 2.00x
Hugo Boss 1.32% 1.97x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.85% 7.77x
New Jersey Travel Location Cluster 1.24% 7.16x
Serbia & Albania Cluster 0.12% 6.83x
Philadelphia Cluster 5.04% 6.78x
Beach & Intimate Wear 0.09% 4.77x
Florida Local News Cluster 13.47% 4.76x
US Soccer 0.09% 4.57x
Career Cluster A 0.12% 4.03x
Canadian Lifestyle 0.07% 4.00x
Northeast Pennsylvania Cluster 2.32% 3.95x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male