Dstillery Audiences

WAWA

Audience Size: 137.6 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 137.6 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 10.54% 3.87x
Florida County and Local Fair Visitors 12.39% 3.65x
Hard Rock Hotel & Casino Trip Planners 8.69% 3.34x
Tampa and St Petersburg Trip Planners 5.70% 3.21x
Florida Trip Planners 7.83% 3.20x
Florida Atlantic Coast Trip Planners 9.12% 3.14x
South Atlantic Voters 8.55% 2.96x
Orlando Trip Planners 7.83% 2.92x
Pennsylvania County and Local Fair Visitors 6.55% 2.74x
Mid-Range Grocery Shoppers 5.13% 2.66x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.63% 8.81x
Uniqlo 0.47% 8.50x
Tommy Bahama 0.87% 6.06x
Calvin Klein 0.11% 5.85x
Armani 0.52% 5.01x
Ralph Lauren 0.97% 4.94x
Bonobos 0.31% 4.94x
Intermix 0.11% 4.94x
Brooks Brothers 1.23% 4.78x
Express Outlets 0.63% 4.64x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 1.99% 7.86x
Philadelphia Cluster 5.70% 6.03x
New Jersey Travel Location Cluster 1.00% 5.46x
Florida Naples News Cluster 3.13% 4.87x
Beach & Intimate Wear 0.09% 4.77x
Theme Park Tourism 1.42% 4.10x
Internet Service Provider Sites 0.17% 3.99x
Numerology & Astrology 0.20% 3.95x
Northeast Pennsylvania Cluster 3.13% 3.93x
Winter Sports & Gear 0.10% 3.76x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male