Dstillery Audiences

WAWA

Audience Size: 295.1 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 295.1 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 10.84% 3.94x
Florida County and Local Fair Visitors 10.36% 3.39x
Philadelphia Phillies Fans 7.37% 3.38x
Philadelphia Trip Planners 5.12% 3.20x
Hard Rock Hotel & Casino Trip Planners 7.92% 3.18x
Mid-Range Grocery Shoppers 6.01% 3.17x
Palm Beach Trip Planners 6.23% 3.03x
Florida Trip Planners 8.40% 3.01x
Orlando Trip Planners 7.04% 2.96x
Pennsylvania County and Local Fair Visitors 6.97% 2.85x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.03% 8.66x
Charlotte Russe 0.35% 7.30x
Calvin Klein 0.07% 6.47x
Abercrombie & Fitch 0.21% 5.34x
Uniqlo 0.16% 5.08x
Club Monaco 0.13% 4.53x
Columbia 0.34% 4.37x
Express Outlets 0.41% 4.21x
Hollister 1.21% 3.80x
Intermix 0.07% 3.80x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.02% 9.87x
Delaware Cluster 2.76% 7.72x
Philadelphia Cluster 7.96% 6.89x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.29% 5.20x
Beach & Intimate Wear 0.09% 4.77x
Real Estate Cluster 0.11% 4.71x
Online Media Converters 0.15% 4.56x
Beauty & Cosmetics 0.22% 4.02x
Nutrition & Diabetic Living 0.07% 3.97x
Northeast Pennsylvania Cluster 4.13% 3.89x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male