Dstillery Audiences

WAWA

Audience Size: 196.6 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 196.6 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 6.57% 4.65x
Florida Trip Planners 5.51% 4.09x
Palm Beach Trip Planners 4.10% 3.48x
Hard Rock Hotel & Casino Trip Planners 4.69% 3.26x
Fort Lauderdale Trip Planners 3.99% 2.99x
South Atlantic Voters 4.81% 2.97x
Florida Atlantic Coast Trip Planners 5.16% 2.91x
Mid-Range Grocery Shoppers 2.81% 2.87x
Northeastern Voters 2.81% 2.81x
Tampa and St Petersburg Trip Planners 2.46% 2.77x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.65% 9.09x
Tommy Bahama 1.10% 7.75x
Intermix 0.19% 7.05x
Uniqlo 0.37% 6.83x
Calvin Klein 0.11% 6.41x
Armani 0.52% 5.18x
Bonobos 0.33% 4.70x
Abercrombie & Fitch 0.23% 4.65x
Club Monaco 0.22% 4.62x
Hugo Boss 0.87% 4.52x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.

Content Affinity Composition Index
Delaware Cluster 0.94% 7.22x
Travel, Food, Fashion & Fitness 0.35% 5.75x
Florida Local News Cluster 9.73% 5.16x
RPG Games 0.35% 4.89x
Beach & Intimate Wear 0.09% 4.77x
Philadelphia Cluster 2.11% 4.65x
New Jersey Travel Location Cluster 0.35% 3.77x
Winter Sports & Gear 0.10% 3.76x
Personal Finance Researchers 0.25% 3.75x
Southern California Tourism 0.07% 3.73x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male