Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 369.6 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 8.53% | 3.35x |
| Mid-Range Grocery Shoppers | 6.07% | 3.11x |
| Philadelphia Trip Planners | 3.84% | 3.09x |
| Florida County and Local Fair Visitors | 8.97% | 2.76x |
| Philadelphia Phillies Fans | 5.86% | 2.65x |
| Palm Beach Trip Planners | 4.73% | 2.49x |
| South Atlantic Voters | 6.30% | 2.48x |
| Pennsylvania County and Local Fair Visitors | 6.07% | 2.47x |
| Northeastern Voters | 4.64% | 2.45x |
| Florida Trip Planners | 5.38% | 2.43x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.27% | 4.66x |
| Tommy Bahama | 0.54% | 4.10x |
| Uniqlo | 0.22% | 3.61x |
| Calvin Klein | 0.06% | 3.32x |
| Johnston and Murphy | 0.25% | 2.62x |
| Armani | 0.26% | 2.55x |
| Topshop | 0.02% | 2.52x |
| Express Outlets | 0.29% | 2.48x |
| Brooks Brothers | 0.51% | 2.48x |
| Columbia | 0.20% | 2.47x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 2.35% | 11.72x |
| Delaware Cluster | 2.27% | 8.44x |
| Virginia Athletics | 0.08% | 6.85x |
| Philadelphia Cluster | 6.76% | 6.56x |
| Beach & Intimate Wear | 0.09% | 4.77x |
| Russia Cluster | 0.08% | 4.12x |
| Northeast Pennsylvania Cluster | 3.09% | 3.90x |
| Winter Sports & Gear | 0.10% | 3.76x |
| Southern California Tourism | 0.07% | 3.73x |
| African-American Hair | 0.18% | 3.73x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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