Dstillery Audiences

WAWA

Audience Size: 626.4 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 626.4 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 9.14% 3.93x
Mid-Range Grocery Shoppers 5.77% 3.41x
Florida County and Local Fair Visitors 10.26% 3.28x
Florida Trip Planners 6.50% 3.23x
Hard Rock Hotel & Casino Trip Planners 6.32% 3.14x
Palm Beach Trip Planners 5.39% 3.11x
Philadelphia Trip Planners 3.21% 3.07x
Tampa and St Petersburg Trip Planners 3.40% 2.73x
Florida Atlantic Coast Trip Planners 6.61% 2.65x
Readers of Puerto Rican Content 5.11% 2.62x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.39% 3.94x
Charlotte Russe 0.51% 3.05x
Armani 0.85% 2.74x
Johnston and Murphy 0.25% 2.62x
Calvin Klein 0.14% 2.62x
Supreme 0.02% 2.39x
Brooks Brothers 1.47% 2.35x
Uniqlo 0.37% 2.10x
Columbia 0.49% 2.04x
Talbots 2.46% 2.02x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.08% 11.20x
Delaware Cluster 2.02% 8.38x
Philadelphia Cluster 5.94% 6.47x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.06% 5.38x
Virginia Athletics 0.05% 4.85x
Beach & Intimate Wear 0.09% 4.77x
Lacrosse College Athletics 0.08% 4.62x
Healthcare Jobs 0.03% 3.88x
Vegans & Animal Welfare 0.05% 3.73x
Southern California Tourism 0.07% 3.73x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male