Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 7.82% | 3.17x |
| Philadelphia Phillies Fans | 6.43% | 2.85x |
| Mid-Range Grocery Shoppers | 6.52% | 2.67x |
| Philadelphia Trip Planners | 4.92% | 2.47x |
| Orlando Trip Planners | 6.15% | 2.30x |
| Work Comes First Travelers | 0.03% | 2.29x |
| Republicans | 4.05% | 2.20x |
| Penn State Nittany Lions Fans | 3.85% | 2.14x |
| Florida Atlantic Coast Trip Planners | 5.81% | 2.13x |
| Northeastern Voters | 4.45% | 2.12x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.29% | 5.81x |
| Calvin Klein | 0.45% | 5.27x |
| Uniqlo | 1.49% | 5.24x |
| Ralph Lauren | 1.27% | 4.93x |
| Brooks Brothers | 2.87% | 4.86x |
| Express Outlets | 0.95% | 4.85x |
| Ann Taylor | 2.12% | 4.85x |
| Abercrombie & Fitch | 2.74% | 4.80x |
| LL Bean | 0.55% | 4.79x |
| Tommy Bahama | 2.44% | 4.71x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 3.34% | 8.25x |
| Philadelphia Cluster | 7.20% | 7.94x |
| Delaware Cluster | 1.95% | 6.41x |
| Northeast Pennsylvania Cluster | 3.03% | 4.26x |
| Florida Local News Cluster | 8.25% | 3.06x |
| New Jersey News Cluster | 5.36% | 2.94x |
| Florida Jacksonville & Orlando Cluster | 5.78% | 2.86x |
| Rural Living | 0.01% | 2.76x |
| Latin American Spanish Language News | 0.59% | 2.69x |
| Florida Naples News Cluster | 1.32% | 2.57x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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