Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 607.5 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is Philadelphia Trip Planners.
| Interest | Composition | Index |
| Philadelphia Trip Planners | 3.31% | 4.32x |
| Philadelphia Phillies Fans | 4.50% | 3.73x |
| Penn State Nittany Lions Fans | 0.81% | 3.12x |
| Mid-Range Grocery Shoppers | 3.88% | 3.07x |
| Philadelphia Eagles Fans | 2.90% | 2.67x |
| Orlando Trip Planners | 3.66% | 2.65x |
| Republicans | 2.09% | 2.63x |
| Philadelphia 76ers Fans | 2.48% | 2.60x |
| Tampa and St Petersburg Trip Planners | 2.05% | 2.48x |
| Washington DC Trip Planners | 3.14% | 2.42x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 0.46% | 4.38x |
| Banana Republic | 1.63% | 3.34x |
| Brooks Brothers | 1.37% | 3.01x |
| Free People | 0.07% | 2.60x |
| Lululemon | 0.14% | 2.45x |
| The North Face | 0.59% | 2.32x |
| LL Bean | 0.11% | 2.29x |
| Michael Kors | 0.22% | 2.18x |
| Gymboree | 0.64% | 2.18x |
| J. Crew | 0.71% | 1.73x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 5.05% | 9.39x |
| New Jersey Travel Location Cluster | 3.15% | 8.35x |
| Delaware Cluster | 1.31% | 6.97x |
| Northeast Pennsylvania Cluster | 2.13% | 4.25x |
| Florida Local News Cluster | 4.13% | 3.57x |
| Florida Jacksonville & Orlando Cluster | 4.01% | 3.29x |
| Virginia News | 2.89% | 3.22x |
| New Jersey News Cluster | 3.67% | 3.19x |
| Lacrosse College Athletics | 0.22% | 2.71x |
| Florida Naples News Cluster | 0.90% | 2.61x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999
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