Dstillery Audiences

WAWA

Audience Size: 369.6 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 369.6 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 8.53% 3.35x
Mid-Range Grocery Shoppers 6.07% 3.11x
Philadelphia Trip Planners 3.84% 3.09x
Florida County and Local Fair Visitors 8.97% 2.76x
Philadelphia Phillies Fans 5.86% 2.65x
Palm Beach Trip Planners 4.73% 2.49x
South Atlantic Voters 6.30% 2.48x
Pennsylvania County and Local Fair Visitors 6.07% 2.47x
Northeastern Voters 4.64% 2.45x
Florida Trip Planners 5.38% 2.43x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.27% 4.66x
Tommy Bahama 0.54% 4.10x
Uniqlo 0.22% 3.61x
Calvin Klein 0.06% 3.32x
Johnston and Murphy 0.25% 2.62x
Armani 0.26% 2.55x
Topshop 0.02% 2.52x
Express Outlets 0.29% 2.48x
Brooks Brothers 0.51% 2.48x
Columbia 0.20% 2.47x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.35% 11.72x
Delaware Cluster 2.27% 8.44x
Virginia Athletics 0.08% 6.85x
Philadelphia Cluster 6.76% 6.56x
Beach & Intimate Wear 0.09% 4.77x
Russia Cluster 0.08% 4.12x
Northeast Pennsylvania Cluster 3.09% 3.90x
Winter Sports & Gear 0.10% 3.76x
Southern California Tourism 0.07% 3.73x
African-American Hair 0.18% 3.73x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male