Dstillery Audiences

WAWA

Audience Size: 1.2 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 8.70% 3.66x
Mid-Range Grocery Shoppers 7.60% 3.32x
Philadelphia Trip Planners 6.28% 2.91x
Philadelphia Phillies Fans 6.80% 2.80x
Orlando Trip Planners 6.39% 2.63x
Florida Trip Planners 5.58% 2.56x
Penn State Nittany Lions Fans 4.79% 2.55x
Northeastern Voters 5.74% 2.54x
Palm Beach Trip Planners 5.43% 2.53x
Florida Atlantic Coast Trip Planners 6.19% 2.52x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.42% 6.04x
Calvin Klein 0.50% 5.75x
LL Bean 0.72% 5.51x
Uniqlo 1.80% 5.43x
Bonobos 1.49% 5.25x
Intermix 0.81% 5.17x
Ralph Lauren 1.63% 5.10x
Brooks Brothers 3.20% 5.04x
Tommy Bahama 2.44% 4.93x
Express Outlets 1.10% 4.87x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.33% 10.63x
Philadelphia Cluster 7.65% 9.26x
Delaware Cluster 1.82% 6.83x
Franco-African Cluster 0.04% 4.77x
Northeast Pennsylvania Cluster 2.85% 4.11x
Lacrosse College Athletics 0.24% 3.87x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.02% 3.85x
Electronic Document Assembly 0.06% 3.59x
Florida Local News Cluster 7.95% 3.36x
Men's Fashion Shopping 0.02% 3.24x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male