Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 552 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is Small Business Administration Cares Act Researchers.
| Interest | Composition | Index |
| Small Business Administration Cares Act Researchers | 0.12% | 4.90x |
| South Atlantic State Fair Visitors | 11.95% | 4.13x |
| Florida County and Local Fair Visitors | 14.99% | 4.09x |
| Hard Rock Hotel & Casino Trip Planners | 9.86% | 3.67x |
| Orlando Trip Planners | 9.50% | 3.67x |
| Florida Atlantic Coast Trip Planners | 10.36% | 3.39x |
| Florida Trip Planners | 10.10% | 3.30x |
| Mid-Range Grocery Shoppers | 5.88% | 3.28x |
| Palm Beach Trip Planners | 8.12% | 3.25x |
| Philadelphia Trip Planners | 4.81% | 3.15x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Curious about what else the Wawa audience is interested in?
Sign Up
APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 0.64% | 8.34x |
| Calvin Klein | 0.24% | 5.83x |
| Tommy Bahama | 1.04% | 5.71x |
| Club Monaco | 0.62% | 5.63x |
| Intermix | 0.36% | 5.57x |
| Bonobos | 0.67% | 5.06x |
| Ralph Lauren | 1.02% | 4.99x |
| Uniqlo | 0.74% | 4.95x |
| Express Outlets | 0.58% | 4.69x |
| LL Bean | 0.35% | 4.57x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Want to find more of the Wawa audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 2.63% | 8.14x |
| Delaware Cluster | 3.08% | 7.97x |
| Philadelphia Cluster | 8.27% | 7.26x |
| Lacrosse College Athletics | 0.18% | 4.66x |
| Comedy Content | 0.09% | 4.08x |
| Florida Local News Cluster | 20.10% | 3.75x |
| Hobby Drones & Remote-Controlled Cars | 0.15% | 3.54x |
| Florida Jacksonville & Orlando Cluster | 12.46% | 3.51x |
| Vietnam Cluster | 0.06% | 3.48x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 3.38x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Want to see more of the Content Affinities the Wawa audience visits?
Sign Up
DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the Wawa audience?
Sign Up