Dstillery Audiences

WAWA

Audience Size: 1.4 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 7.82% 3.17x
Philadelphia Phillies Fans 6.43% 2.85x
Mid-Range Grocery Shoppers 6.52% 2.67x
Philadelphia Trip Planners 4.92% 2.47x
Orlando Trip Planners 6.15% 2.30x
Work Comes First Travelers 0.03% 2.29x
Republicans 4.05% 2.20x
Penn State Nittany Lions Fans 3.85% 2.14x
Florida Atlantic Coast Trip Planners 5.81% 2.13x
Northeastern Voters 4.45% 2.12x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.29% 5.81x
Calvin Klein 0.45% 5.27x
Uniqlo 1.49% 5.24x
Ralph Lauren 1.27% 4.93x
Brooks Brothers 2.87% 4.86x
Express Outlets 0.95% 4.85x
Ann Taylor 2.12% 4.85x
Abercrombie & Fitch 2.74% 4.80x
LL Bean 0.55% 4.79x
Tommy Bahama 2.44% 4.71x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 3.34% 8.25x
Philadelphia Cluster 7.20% 7.94x
Delaware Cluster 1.95% 6.41x
Northeast Pennsylvania Cluster 3.03% 4.26x
Florida Local News Cluster 8.25% 3.06x
New Jersey News Cluster 5.36% 2.94x
Florida Jacksonville & Orlando Cluster 5.78% 2.86x
Rural Living 0.01% 2.76x
Latin American Spanish Language News 0.59% 2.69x
Florida Naples News Cluster 1.32% 2.57x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male