Dstillery Audiences

WAWA

Audience Size: 1.1 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 3.57% 4.14x
Philadelphia Phillies Fans 4.52% 4.10x
Mid-Range Grocery Shoppers 4.39% 3.28x
Penn State Nittany Lions Fans 2.67% 3.23x
Republicans 2.56% 3.04x
Philadelphia Eagles Fans 2.89% 2.94x
Philadelphia 76ers Fans 2.76% 2.85x
Washington DC Trip Planners 3.63% 2.84x
Orlando Trip Planners 4.11% 2.63x
Aquarium Trip Planners 3.11% 2.48x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 0.89% 7.58x
Uniqlo 1.01% 6.58x
Saint Laurent Paris 0.66% 6.31x
Tommy Bahama 1.88% 6.21x
Columbia 0.79% 6.04x
Brooks Brothers 3.04% 5.90x
Dressbarn 3.18% 5.75x
Charlotte Russe 1.52% 5.73x
Intermix 0.57% 5.61x
Aeropostale 2.43% 5.58x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 5.79% 10.38x
New Jersey Travel Location Cluster 3.15% 9.41x
Delaware Cluster 1.20% 6.53x
Northeast Pennsylvania Cluster 2.09% 4.25x
Florida Local News Cluster 4.94% 3.66x
New Jersey News Cluster 3.94% 3.41x
Virginia News 3.47% 3.38x
Florida Jacksonville & Orlando Cluster 3.82% 3.15x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 2.97x
Florida Naples News Cluster 1.05% 2.93x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female