Dstillery Audiences

WAWA

Audience Size: 552 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 552 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Small Business Administration Cares Act Researchers.

Interest Composition Index
Small Business Administration Cares Act Researchers 0.12% 4.90x
South Atlantic State Fair Visitors 11.95% 4.13x
Florida County and Local Fair Visitors 14.99% 4.09x
Hard Rock Hotel & Casino Trip Planners 9.86% 3.67x
Orlando Trip Planners 9.50% 3.67x
Florida Atlantic Coast Trip Planners 10.36% 3.39x
Florida Trip Planners 10.10% 3.30x
Mid-Range Grocery Shoppers 5.88% 3.28x
Palm Beach Trip Planners 8.12% 3.25x
Philadelphia Trip Planners 4.81% 3.15x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.64% 8.34x
Calvin Klein 0.24% 5.83x
Tommy Bahama 1.04% 5.71x
Club Monaco 0.62% 5.63x
Intermix 0.36% 5.57x
Bonobos 0.67% 5.06x
Ralph Lauren 1.02% 4.99x
Uniqlo 0.74% 4.95x
Express Outlets 0.58% 4.69x
LL Bean 0.35% 4.57x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.63% 8.14x
Delaware Cluster 3.08% 7.97x
Philadelphia Cluster 8.27% 7.26x
Lacrosse College Athletics 0.18% 4.66x
Comedy Content 0.09% 4.08x
Florida Local News Cluster 20.10% 3.75x
Hobby Drones & Remote-Controlled Cars 0.15% 3.54x
Florida Jacksonville & Orlando Cluster 12.46% 3.51x
Vietnam Cluster 0.06% 3.48x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 3.38x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male