Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 8.70% | 3.66x |
| Mid-Range Grocery Shoppers | 7.60% | 3.32x |
| Philadelphia Trip Planners | 6.28% | 2.91x |
| Philadelphia Phillies Fans | 6.80% | 2.80x |
| Orlando Trip Planners | 6.39% | 2.63x |
| Florida Trip Planners | 5.58% | 2.56x |
| Penn State Nittany Lions Fans | 4.79% | 2.55x |
| Northeastern Voters | 5.74% | 2.54x |
| Palm Beach Trip Planners | 5.43% | 2.53x |
| Florida Atlantic Coast Trip Planners | 6.19% | 2.52x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.
| Location | Composition | Index |
| Club Monaco | 1.42% | 6.04x |
| Calvin Klein | 0.50% | 5.75x |
| LL Bean | 0.72% | 5.51x |
| Uniqlo | 1.80% | 5.43x |
| Bonobos | 1.49% | 5.25x |
| Intermix | 0.81% | 5.17x |
| Ralph Lauren | 1.63% | 5.10x |
| Brooks Brothers | 3.20% | 5.04x |
| Tommy Bahama | 2.44% | 4.93x |
| Express Outlets | 1.10% | 4.87x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.
| Content Affinity | Composition | Index |
| New Jersey Travel Location Cluster | 3.33% | 10.63x |
| Philadelphia Cluster | 7.65% | 9.26x |
| Delaware Cluster | 1.82% | 6.83x |
| Franco-African Cluster | 0.04% | 4.77x |
| Northeast Pennsylvania Cluster | 2.85% | 4.11x |
| Lacrosse College Athletics | 0.24% | 3.87x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.02% | 3.85x |
| Electronic Document Assembly | 0.06% | 3.59x |
| Florida Local News Cluster | 7.95% | 3.36x |
| Men's Fashion Shopping | 0.02% | 3.24x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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