Dstillery Audiences

WAWA

Audience Size: 607.5 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 607.5 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Trip Planners.

Interest Composition Index
Philadelphia Trip Planners 3.31% 4.32x
Philadelphia Phillies Fans 4.50% 3.73x
Penn State Nittany Lions Fans 0.81% 3.12x
Mid-Range Grocery Shoppers 3.88% 3.07x
Philadelphia Eagles Fans 2.90% 2.67x
Orlando Trip Planners 3.66% 2.65x
Republicans 2.09% 2.63x
Philadelphia 76ers Fans 2.48% 2.60x
Tampa and St Petersburg Trip Planners 2.05% 2.48x
Washington DC Trip Planners 3.14% 2.42x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 0.46% 4.38x
Banana Republic 1.63% 3.34x
Brooks Brothers 1.37% 3.01x
Free People 0.07% 2.60x
Lululemon 0.14% 2.45x
The North Face 0.59% 2.32x
LL Bean 0.11% 2.29x
Michael Kors 0.22% 2.18x
Gymboree 0.64% 2.18x
J. Crew 0.71% 1.73x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 5.05% 9.39x
New Jersey Travel Location Cluster 3.15% 8.35x
Delaware Cluster 1.31% 6.97x
Northeast Pennsylvania Cluster 2.13% 4.25x
Florida Local News Cluster 4.13% 3.57x
Florida Jacksonville & Orlando Cluster 4.01% 3.29x
Virginia News 2.89% 3.22x
New Jersey News Cluster 3.67% 3.19x
Lacrosse College Athletics 0.22% 2.71x
Florida Naples News Cluster 0.90% 2.61x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age and income brackets.
Age
Income
$25,000-$49,999