Explore the Wawa Audience
Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 434.2 thousand unique devices whose actions qualify for the Wawa audience.
INTERESTS
The Wawa audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 9.33% | 4.19x |
| Florida County and Local Fair Visitors | 12.02% | 3.57x |
| Philadelphia Trip Planners | 2.59% | 3.56x |
| Florida Trip Planners | 5.75% | 3.51x |
| Mid-Range Grocery Shoppers | 4.88% | 3.21x |
| Palm Beach Trip Planners | 4.85% | 3.14x |
| Hard Rock Hotel & Casino Trip Planners | 6.58% | 2.99x |
| Orlando Trip Planners | 7.23% | 2.57x |
| Readers of Puerto Rican Content | 4.14% | 2.46x |
| Caribbean Trip Planners | 4.17% | 2.46x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
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APPAREL RETAILERS
The Wawa audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wawa audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.74% | 3.89x |
| Charlotte Russe | 0.79% | 3.28x |
| Armani | 1.27% | 3.04x |
| Brooks Brothers | 1.87% | 2.31x |
| Express Outlets | 1.04% | 2.22x |
| Intermix | 0.19% | 2.20x |
| Talbots | 3.24% | 2.09x |
| Uniqlo | 0.46% | 2.07x |
| Columbia | 0.57% | 2.00x |
| Hugo Boss | 1.32% | 1.97x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wawa audience is Delaware Cluster.
| Content Affinity | Composition | Index |
| Delaware Cluster | 1.85% | 7.77x |
| New Jersey Travel Location Cluster | 1.24% | 7.16x |
| Serbia & Albania Cluster | 0.12% | 6.83x |
| Philadelphia Cluster | 5.04% | 6.78x |
| Beach & Intimate Wear | 0.09% | 4.77x |
| Florida Local News Cluster | 13.47% | 4.76x |
| US Soccer | 0.09% | 4.57x |
| Career Cluster A | 0.12% | 4.03x |
| Canadian Lifestyle | 0.07% | 4.00x |
| Northeast Pennsylvania Cluster | 2.32% | 3.95x |
Composition Percentage:
The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
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DEMOGRAPHICS
The Wawa audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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