Dstillery Audiences

WAWA

Audience Size: 1.1 Million Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is Philadelphia Phillies Fans.

Interest Composition Index
Philadelphia Phillies Fans 5.28% 4.71x
Philadelphia Trip Planners 4.52% 4.30x
Penn State Nittany Lions Fans 3.17% 3.73x
Mid-Range Grocery Shoppers 4.79% 3.50x
Philadelphia Eagles Fans 3.65% 3.19x
Philadelphia 76ers Fans 3.13% 2.95x
Republicans 2.73% 2.90x
Northeastern Voters 3.13% 2.68x
Aquarium Trip Planners 3.29% 2.49x
Washington DC Trip Planners 3.28% 2.47x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.01% 8.06x
Uniqlo 1.24% 6.74x
Tommy Bahama 2.23% 6.51x
Intermix 0.76% 6.45x
Ralph Lauren 0.88% 6.45x
Calvin Klein 0.78% 6.32x
Brooks Brothers 3.20% 6.09x
Saint Laurent Paris 0.75% 6.03x
Aeropostale 2.64% 6.02x
Dressbarn 3.87% 5.96x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 6.74% 10.56x
New Jersey Travel Location Cluster 3.42% 9.76x
Northeast Pennsylvania Cluster 2.44% 4.46x
New Jersey News Cluster 5.10% 3.59x
Central Pennsylvania Cluster 2.83% 3.24x
Florida Local News Cluster 4.98% 3.06x
Virginia News 3.28% 2.85x
Florida Jacksonville & Orlando Cluster 3.56% 2.59x
South Florida Cluster 2.82% 1.95x
Fantasy Sports 1.61% 1.69x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male