Dstillery Audiences

WAWA

Audience Size: 890.7 Thousand Devices

Explore the Wawa Audience

Below you'll find more information about the Wawa audience, broken down in different categories based on their digital and physical behaviors. These are 890.7 thousand unique devices whose actions qualify for the Wawa audience.

Dstillery Crafted Audiences

INTERESTS

The Wawa audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wawa audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 10.48% 4.57x
Florida County and Local Fair Visitors 13.53% 4.41x
Florida Trip Planners 8.82% 4.01x
Hard Rock Hotel & Casino Trip Planners 8.94% 3.74x
Orlando Trip Planners 7.90% 3.44x
Philadelphia Trip Planners 4.53% 3.34x
Florida Atlantic Coast Trip Planners 7.96% 3.25x
Tampa and St Petersburg Trip Planners 5.45% 3.24x
Palm Beach Trip Planners 6.16% 3.10x
South Atlantic Voters 7.02% 3.02x
Composition Percentage: The overlap percentage between the Wawa audience and the Interest attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wawa audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wawa audience is Club Monaco.

Location Composition Index
Club Monaco 1.16% 6.43x
Calvin Klein 0.42% 6.23x
Intermix 0.63% 5.96x
Charlotte Russe 1.71% 5.90x
LL Bean 0.64% 5.71x
Uniqlo 1.41% 5.70x
Bonobos 1.23% 5.68x
Ralph Lauren 1.52% 5.45x
Tommy Bahama 1.74% 5.32x
Express Outlets 0.94% 5.14x
Composition Percentage: The overlap percentage between the Wawa audience and the Location attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wawa audience is New Jersey Travel Location Cluster.

Content Affinity Composition Index
New Jersey Travel Location Cluster 2.49% 7.68x
Philadelphia Cluster 6.63% 7.22x
Delaware Cluster 1.98% 6.52x
Right Wing Blogs - Political Activism 0.09% 5.13x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 4.87x
Social & Demographic Trends 0.12% 4.57x
Florida Local News Cluster 18.71% 4.40x
Florida Jacksonville & Orlando Cluster 11.13% 4.25x
France Online Music & Quiz Content Cluster 0.06% 3.36x
Central & South American News 0.41% 3.32x
Composition Percentage: The overlap percentage between the Wawa audience and the Content Affinity attribute.
Index: A comparison of the Wawa audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wawa audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male