Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 46 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 7.03% | 8.03x |
| New York Trip Planners | 7.57% | 7.37x |
| New York City Events Researchers | 6.49% | 6.58x |
| Modern Art Museum Researchers | 4.86% | 6.28x |
| Luxury Hotel Guests | 1.62% | 5.84x |
| Moving Services Shoppers | 1.46% | 5.28x |
| Home DIY Enthusiasts | 2.91% | 4.90x |
| Supermarket Shoppers | 3.24% | 4.66x |
| Sightseeing Travelers | 2.16% | 4.47x |
| Credit Cards Rewards Researchers | 3.78% | 4.30x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Zara.
| Location | Composition | Index |
| Zara | 8.46% | 87.24x |
| Intermix | 1.06% | 51.05x |
| Uniqlo | 2.04% | 44.10x |
| The North Face | 1.75% | 29.31x |
| Bonobos | 1.41% | 27.48x |
| Saint Laurent Paris | 0.84% | 27.10x |
| Anthropologie | 5.20% | 27.09x |
| Club Monaco | 0.75% | 26.29x |
| Armani | 2.14% | 25.87x |
| Gap | 5.09% | 25.86x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 3.78% | 8.02x |
| Build Your Own Computer Enthusiasts | 2.70% | 5.38x |
| Canada Culture and Tourism | 0.31% | 4.58x |
| Men's Dress Shirt Shopping | 0.12% | 3.75x |
| Tattoos & Costumes | 0.05% | 3.62x |
| Colorado Snow | 0.21% | 3.59x |
| Philadelphia Cluster | 1.62% | 3.58x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 1.08% | 3.45x |
| New Jersey News Cluster | 4.32% | 3.45x |
| Historical Information - Educational Guides | 3.24% | 3.40x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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