Dstillery Audiences

WEWORK

Audience Size: 17.2 Thousand Devices

Explore the WeWork Audience

Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 17.2 thousand unique devices whose actions qualify for the WeWork audience.

Dstillery Crafted Audiences

INTERESTS

The WeWork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the WeWork audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 12.27% 9.87x
Online Grocery Shoppers 12.88% 7.69x
School Closings Updates Readers 6.13% 7.18x
Ballet Enthusiasts 9.82% 6.89x
New York Trip Planners 11.04% 6.69x
Telemedicine Content Readers 4.91% 6.28x
Food Bank Researchers 4.29% 5.84x
Real Estate Decision Makers 9.20% 5.81x
Caribbean Destination Reopening Researchers 4.91% 4.90x
Retail Job Seekers 7.98% 4.89x
Composition Percentage: The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The WeWork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the WeWork audience is Zara.

Location Composition Index
Zara 13.52% 174.35x
Uniqlo 4.18% 128.18x
Club Monaco 2.58% 95.19x
Urban Outfitters 12.71% 69.86x
Armani 3.92% 67.65x
American Apparel 6.06% 55.10x
Anthropologie 9.23% 41.53x
Bonobos 1.72% 32.75x
H&M 10.73% 32.39x
Ann Taylor 2.58% 31.79x
Composition Percentage: The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the WeWork audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 8.59% 21.24x
New York City Family & Activity Cluster 6.13% 6.51x
Travel Adventure 2.45% 5.84x
Hudson Valley New York Media 3.07% 5.75x
Furniture & Home Improvement 1.25% 5.66x
Corporate Employment Pages 0.62% 4.70x
Canada Culture and Tourism 0.31% 4.58x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.23% 3.96x
Hockey 2.45% 3.94x
Conservatives & Conspiracies 1.23% 3.94x
Composition Percentage: The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male