Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 686.1 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 4.30x |
| New York City Events Researchers | 9.25% | 3.60x |
| Online Grocery Shoppers | 9.40% | 3.34x |
| Ballet Enthusiasts | 8.48% | 3.31x |
| Real Estate Decision Makers | 8.15% | 2.99x |
| Restaurant Menu Researchers | 6.44% | 2.90x |
| New York Trip Planners | 7.63% | 2.80x |
| Venture Capitalists | 6.46% | 2.71x |
| Last Minute Travelers | 6.76% | 2.58x |
| Mens Business Clothes Shoppers | 5.94% | 2.45x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.01% | 50.00x |
| Supreme | 1.27% | 45.04x |
| Club Monaco | 7.42% | 36.66x |
| Zara | 13.62% | 32.65x |
| Intermix | 4.23% | 27.15x |
| Calvin Klein | 2.28% | 25.53x |
| Uniqlo | 6.69% | 25.38x |
| Topshop | 1.82% | 25.22x |
| Bonobos | 5.66% | 22.42x |
| American Apparel | 12.40% | 21.01x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 10.68x |
| Home Décor, Furniture, & Decorating | 0.01% | 9.57x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.98x |
| Law School Research Cluster | 0.19% | 6.57x |
| New York City Real Estate Research Cluster | 3.75% | 6.00x |
| Institutional Investing | 0.67% | 6.00x |
| Greece Cluster | 0.08% | 5.68x |
| NYC Tourist Attractions | 4.12% | 5.32x |
| New York City Education & News Cluster | 2.50% | 5.18x |
| Home Office Products | 0.10% | 5.08x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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