Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 6.99% | 5.28x |
| Ballet Enthusiasts | 6.29% | 4.24x |
| School Closings Updates Readers | 3.50% | 3.88x |
| Online Grocery Shoppers | 6.99% | 3.84x |
| Burger Enthusiast | 7.69% | 3.76x |
| Luxury Womens Brands Shoppers | 6.99% | 3.45x |
| Readers of Puerto Rican Content | 6.99% | 3.38x |
| Food Bank Researchers | 2.80% | 3.29x |
| New York Trip Planners | 5.59% | 3.26x |
| Major Airline Customers | 5.59% | 3.04x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Zara.
| Location | Composition | Index |
| Zara | 14.81% | 143.32x |
| Uniqlo | 4.94% | 106.41x |
| Club Monaco | 3.53% | 86.99x |
| Armani | 5.93% | 67.78x |
| Urban Outfitters | 14.14% | 61.82x |
| American Apparel | 6.91% | 54.04x |
| Bonobos | 3.22% | 49.83x |
| Ann Taylor | 4.11% | 35.32x |
| Patagonia | 2.23% | 35.29x |
| Hugo Boss | 5.56% | 34.18x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 6.99% | 10.59x |
| Corporate Employment Pages | 0.62% | 4.70x |
| Canada Culture and Tourism | 0.31% | 4.58x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.23% | 3.96x |
| Luxury Sneakers | 1.40% | 3.96x |
| Sports - Climbing, Non-traditional | 1.31% | 3.89x |
| Men's Dress Shirt Shopping | 0.12% | 3.75x |
| Psychics & Horoscopes | 2.10% | 3.64x |
| Tattoos & Costumes | 0.05% | 3.62x |
| Vegans & Animal Welfare | 0.38% | 3.62x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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