Dstillery Audiences

WEWORK

Audience Size: 46 Thousand Devices

Explore the WeWork Audience

Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 46 thousand unique devices whose actions qualify for the WeWork audience.

Dstillery Crafted Audiences

INTERESTS

The WeWork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the WeWork audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 7.03% 8.03x
New York Trip Planners 7.57% 7.37x
New York City Events Researchers 6.49% 6.58x
Modern Art Museum Researchers 4.86% 6.28x
Luxury Hotel Guests 1.62% 5.84x
Moving Services Shoppers 1.46% 5.28x
Home DIY Enthusiasts 2.91% 4.90x
Supermarket Shoppers 3.24% 4.66x
Sightseeing Travelers 2.16% 4.47x
Credit Cards Rewards Researchers 3.78% 4.30x
Composition Percentage: The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The WeWork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the WeWork audience is Zara.

Location Composition Index
Zara 8.46% 87.24x
Intermix 1.06% 51.05x
Uniqlo 2.04% 44.10x
The North Face 1.75% 29.31x
Bonobos 1.41% 27.48x
Saint Laurent Paris 0.84% 27.10x
Anthropologie 5.20% 27.09x
Club Monaco 0.75% 26.29x
Armani 2.14% 25.87x
Gap 5.09% 25.86x
Composition Percentage: The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the WeWork audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 3.78% 8.02x
Build Your Own Computer Enthusiasts 2.70% 5.38x
Canada Culture and Tourism 0.31% 4.58x
Men's Dress Shirt Shopping 0.12% 3.75x
Tattoos & Costumes 0.05% 3.62x
Colorado Snow 0.21% 3.59x
Philadelphia Cluster 1.62% 3.58x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.08% 3.45x
New Jersey News Cluster 4.32% 3.45x
Historical Information - Educational Guides 3.24% 3.40x
Composition Percentage: The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The WeWork audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male