Dstillery Audiences

WEWORK

Audience Size: 239.7 Thousand Devices

Explore the WeWork Audience

Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 239.7 thousand unique devices whose actions qualify for the WeWork audience.

Dstillery Crafted Audiences

INTERESTS

The WeWork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the WeWork audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 4.87% 3.48x
Online Grocery Shoppers 8.66% 3.21x
Restaurant Menu Researchers 3.58% 3.02x
Broadway Fans 3.07% 3.01x
Executive Travelers 3.10% 2.91x
Last Minute Travelers 3.35% 2.90x
Real Estate Decision Makers 6.50% 2.80x
Restaurant Researchers 2.27% 2.69x
Venture Capitalists 2.53% 2.67x
Chicago Trip Planners 3.45% 2.62x
Composition Percentage: The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The WeWork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the WeWork audience is Zara.

Location Composition Index
Zara 11.11% 67.52x
Club Monaco 5.15% 56.82x
Lorna Jane 1.80% 55.69x
Levi Strauss 3.54% 49.21x
Armani 5.58% 42.17x
American Apparel 6.56% 38.60x
Uniqlo 2.93% 37.44x
Intermix 1.96% 37.21x
Urban Outfitters 9.22% 35.76x
Ann Taylor 3.46% 30.90x
Composition Percentage: The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the WeWork audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 2.40% 7.47x
NYC Tourist Attractions 4.15% 6.81x
New York City Education & News Cluster 2.82% 6.46x
Institutional Investing 0.25% 4.78x
New York City Family & Activity Cluster 1.82% 3.79x
Art News & Products 0.31% 3.50x
Broadway Information 0.85% 3.35x
Real Estate Cluster 0.20% 3.33x
Chicago Cluster 3.30% 3.29x
Smart Travel 1.19% 3.26x
Composition Percentage: The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The WeWork audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male