Dstillery Audiences

WEWORK

Audience Size: 548.7 Thousand Devices

Explore the WeWork Audience

Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 548.7 thousand unique devices whose actions qualify for the WeWork audience.

Dstillery Crafted Audiences

INTERESTS

The WeWork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the WeWork audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 8.73% 4.67x
Online Grocery Shoppers 9.05% 4.16x
Ballet Enthusiasts 7.82% 3.85x
Real Estate Decision Makers 6.56% 3.76x
Venture Capitalists 6.09% 3.71x
Restaurant Menu Researchers 6.26% 3.59x
Shared Work Space Researchers 5.60% 3.51x
SEO Specialists 6.01% 3.41x
E-cycling Enthusiasts 7.28% 3.39x
New York Trip Planners 6.26% 3.21x
Composition Percentage: The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The WeWork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the WeWork audience is Everlane.

Location Composition Index
Everlane 1.24% 56.28x
Supreme 1.07% 50.90x
Zara 16.29% 35.57x
Topshop 2.51% 35.42x
Club Monaco 7.65% 34.63x
Intermix 4.36% 32.12x
Calvin Klein 2.41% 29.30x
Uniqlo 8.85% 29.20x
American Apparel 13.48% 25.40x
Bonobos 6.45% 24.10x
Composition Percentage: The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the WeWork audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.53% 9.91x
Cosmetics Business 0.13% 8.93x
New York City Education & News Cluster 2.83% 8.16x
Apartment & Community Real Estate Researchers 0.09% 7.88x
Work Productivity 0.55% 7.10x
New York City Real Estate Research Cluster 3.05% 7.04x
Philanthropy - Nonprofits 0.17% 7.02x
Marketing Professionals 0.89% 6.96x
Office Furniture Design 0.11% 6.75x
NYC Tourist Attractions 3.28% 6.52x
Composition Percentage: The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male