Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 36.2 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is Wireless Headphone Researchers.
| Interest | Composition | Index |
| Wireless Headphone Researchers | 0.81% | 5.93x |
| Modern Art Museum Researchers | 4.10% | 4.67x |
| New York City Events Researchers | 4.75% | 4.35x |
| Men's Shoe Shoppers | 2.61% | 4.04x |
| Mac Users | 2.16% | 3.71x |
| Ballet Enthusiasts | 4.97% | 3.64x |
| Post COVID-19 Restaurant Reopening Researchers | 1.94% | 3.49x |
| Telemedicine Content Readers | 1.51% | 3.46x |
| Trendy Shoe Shoppers | 1.56% | 3.30x |
| Lawyers | 3.02% | 3.11x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Zara.
| Location | Composition | Index |
| Zara | 10.26% | 48.36x |
| Topshop | 0.70% | 44.95x |
| Joe's Jeans | 0.73% | 38.14x |
| Intermix | 1.75% | 35.84x |
| Club Monaco | 2.89% | 32.77x |
| Calvin Klein | 1.05% | 30.27x |
| Saint Laurent Paris | 1.55% | 28.11x |
| Uniqlo | 2.95% | 25.63x |
| American Apparel | 6.22% | 23.83x |
| Armani | 4.70% | 21.30x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.73% | 11.48x |
| New York City Real Estate Research Cluster | 1.94% | 7.94x |
| Washington & Northern Virginia | 3.89% | 7.76x |
| New York City Family & Activity Cluster | 4.75% | 5.33x |
| Math Reference | 2.08% | 4.68x |
| Canada Culture and Tourism | 0.31% | 4.58x |
| Travel Adventure | 0.86% | 4.05x |
| Latin American Spanish Language News | 1.08% | 3.98x |
| Men's Dress Shirt Shopping | 0.12% | 3.75x |
| High-End Audio | 0.43% | 3.72x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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