Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 239.7 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.87% | 3.48x |
| Online Grocery Shoppers | 8.66% | 3.21x |
| Restaurant Menu Researchers | 3.58% | 3.02x |
| Broadway Fans | 3.07% | 3.01x |
| Executive Travelers | 3.10% | 2.91x |
| Last Minute Travelers | 3.35% | 2.90x |
| Real Estate Decision Makers | 6.50% | 2.80x |
| Restaurant Researchers | 2.27% | 2.69x |
| Venture Capitalists | 2.53% | 2.67x |
| Chicago Trip Planners | 3.45% | 2.62x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Zara.
| Location | Composition | Index |
| Zara | 11.11% | 67.52x |
| Club Monaco | 5.15% | 56.82x |
| Lorna Jane | 1.80% | 55.69x |
| Levi Strauss | 3.54% | 49.21x |
| Armani | 5.58% | 42.17x |
| American Apparel | 6.56% | 38.60x |
| Uniqlo | 2.93% | 37.44x |
| Intermix | 1.96% | 37.21x |
| Urban Outfitters | 9.22% | 35.76x |
| Ann Taylor | 3.46% | 30.90x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 2.40% | 7.47x |
| NYC Tourist Attractions | 4.15% | 6.81x |
| New York City Education & News Cluster | 2.82% | 6.46x |
| Institutional Investing | 0.25% | 4.78x |
| New York City Family & Activity Cluster | 1.82% | 3.79x |
| Art News & Products | 0.31% | 3.50x |
| Broadway Information | 0.85% | 3.35x |
| Real Estate Cluster | 0.20% | 3.33x |
| Chicago Cluster | 3.30% | 3.29x |
| Smart Travel | 1.19% | 3.26x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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