Dstillery Audiences

WEWORK

Audience Size: 16.5 Thousand Devices

Explore the WeWork Audience

Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 16.5 thousand unique devices whose actions qualify for the WeWork audience.

Dstillery Crafted Audiences

INTERESTS

The WeWork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the WeWork audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 6.99% 5.28x
Ballet Enthusiasts 6.29% 4.24x
School Closings Updates Readers 3.50% 3.88x
Online Grocery Shoppers 6.99% 3.84x
Burger Enthusiast 7.69% 3.76x
Luxury Womens Brands Shoppers 6.99% 3.45x
Readers of Puerto Rican Content 6.99% 3.38x
Food Bank Researchers 2.80% 3.29x
New York Trip Planners 5.59% 3.26x
Major Airline Customers 5.59% 3.04x
Composition Percentage: The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The WeWork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the WeWork audience is Zara.

Location Composition Index
Zara 14.81% 143.32x
Uniqlo 4.94% 106.41x
Club Monaco 3.53% 86.99x
Armani 5.93% 67.78x
Urban Outfitters 14.14% 61.82x
American Apparel 6.91% 54.04x
Bonobos 3.22% 49.83x
Ann Taylor 4.11% 35.32x
Patagonia 2.23% 35.29x
Hugo Boss 5.56% 34.18x
Composition Percentage: The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the WeWork audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 6.99% 10.59x
Corporate Employment Pages 0.62% 4.70x
Canada Culture and Tourism 0.31% 4.58x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.23% 3.96x
Luxury Sneakers 1.40% 3.96x
Sports - Climbing, Non-traditional 1.31% 3.89x
Men's Dress Shirt Shopping 0.12% 3.75x
Psychics & Horoscopes 2.10% 3.64x
Tattoos & Costumes 0.05% 3.62x
Vegans & Animal Welfare 0.38% 3.62x
Composition Percentage: The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male