Dstillery Audiences

WEWORK

Audience Size: 422 Thousand Devices

Explore the WeWork Audience

Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 422 thousand unique devices whose actions qualify for the WeWork audience.

Dstillery Crafted Audiences

INTERESTS

The WeWork audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the WeWork audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 10.24% 5.93x
Online Grocery Shoppers 9.85% 4.68x
Ballet Enthusiasts 8.17% 4.47x
Real Estate Decision Makers 8.25% 4.43x
New York Trip Planners 7.33% 3.83x
Restaurant Menu Researchers 6.88% 3.72x
Venture Capitalists 6.11% 3.65x
United Arab Emirates Trip Planners 5.58% 3.30x
SEO Specialists 5.50% 3.12x
Last Minute Travelers 5.88% 3.11x
Composition Percentage: The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The WeWork audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the WeWork audience is Everlane.

Location Composition Index
Everlane 1.18% 70.69x
Supreme 0.98% 56.45x
Topshop 2.26% 42.69x
Zara 15.78% 40.19x
Club Monaco 7.30% 39.69x
Intermix 4.08% 37.79x
Uniqlo 8.19% 32.74x
Calvin Klein 2.15% 31.47x
Saint Laurent Paris 3.58% 27.94x
American Apparel 12.71% 27.52x
Composition Percentage: The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the WeWork audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.98% 11.03x
Work Productivity 0.61% 10.09x
Real Estate Cluster 0.38% 9.97x
Marketing Professionals 0.92% 9.73x
New York City Real Estate Research Cluster 3.74% 8.99x
NYC Tourist Attractions 3.06% 8.00x
Bridal Fashion 0.31% 6.21x
European Museums, Restaurants & Events 0.46% 5.89x
Canadian Lifestyle 0.31% 5.81x
Hudson Valley New York Media 2.67% 5.47x
Composition Percentage: The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The WeWork audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male