Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 283.2 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 8.27% | 4.86x |
| Ballet Enthusiasts | 7.99% | 4.41x |
| Online Grocery Shoppers | 8.91% | 4.33x |
| Real Estate Decision Makers | 7.11% | 3.61x |
| New York Trip Planners | 6.87% | 3.56x |
| Venture Capitalists | 6.37% | 3.54x |
| Restaurant Menu Researchers | 5.43% | 3.52x |
| Last Minute Travelers | 5.98% | 3.21x |
| SEO Specialists | 5.86% | 3.11x |
| Italian Mens National Soccer Team Fans | 4.79% | 3.09x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.13% | 49.30x |
| Supreme | 1.17% | 47.35x |
| Club Monaco | 8.27% | 35.12x |
| Zara | 14.84% | 33.03x |
| Intermix | 4.47% | 27.62x |
| Calvin Klein | 2.29% | 27.18x |
| Topshop | 2.34% | 26.52x |
| Anthropologie | 5.91% | 26.40x |
| Uniqlo | 7.97% | 26.36x |
| Bonobos | 6.80% | 22.88x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 3.08% | 7.69x |
| New York City Education & News Cluster | 2.51% | 7.62x |
| NYC Tourist Attractions | 3.78% | 7.55x |
| Institutional Investing | 0.51% | 7.47x |
| Marketing Professionals | 1.00% | 5.83x |
| Local & Travel England - East Midlands | 0.07% | 5.42x |
| France Online Music & Quiz Content Cluster | 0.08% | 5.38x |
| London Tourism & Events | 0.07% | 5.35x |
| Home Office Products | 0.07% | 5.33x |
| Meeting Planning & Hotels | 0.17% | 5.21x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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