Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 35.7 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.84% | 7.49x |
| Restaurant Researchers | 5.49% | 5.92x |
| Ballet Enthusiasts | 7.84% | 5.81x |
| Telemedicine Content Readers | 3.14% | 5.41x |
| School Closings Updates Readers | 3.14% | 4.99x |
| Online Grocery Shoppers | 7.06% | 4.74x |
| New York Trip Planners | 6.67% | 4.45x |
| Restaurant Menu Researchers | 5.10% | 4.34x |
| Getaways Researchers | 4.31% | 4.17x |
| Broadway Fans | 4.71% | 4.10x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
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APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Zara.
| Location | Composition | Index |
| Zara | 9.65% | 41.33x |
| Topshop | 0.67% | 39.05x |
| Uniqlo | 3.30% | 24.67x |
| American Apparel | 6.36% | 22.73x |
| Intermix | 1.13% | 22.01x |
| Club Monaco | 2.06% | 20.62x |
| Saint Laurent Paris | 0.90% | 16.95x |
| Calvin Klein | 0.67% | 16.21x |
| Armani | 3.56% | 15.47x |
| Tommy Bahama | 3.83% | 13.90x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 5.88% | 7.92x |
| New York City Real Estate Research Cluster | 1.57% | 6.57x |
| Pacific Northwest Sports & News Cluster | 1.57% | 5.84x |
| Mexico Cluster | 1.57% | 5.18x |
| Canada Culture and Tourism | 0.31% | 4.58x |
| Dating & Relationships | 1.18% | 4.20x |
| K-12 Teacher Resources | 0.78% | 3.99x |
| Austin Cluster | 3.53% | 3.95x |
| Wedding Planning | 1.57% | 3.75x |
| Men's Dress Shirt Shopping | 0.12% | 3.75x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
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DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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