Explore the WeWork Audience
Below you'll find more information about the WeWork audience, broken down in different categories based on their digital and physical behaviors. These are 622.6 thousand unique devices whose actions qualify for the WeWork audience.
INTERESTS
The WeWork audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WeWork audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 9.40% | 4.26x |
| Online Grocery Shoppers | 9.52% | 3.92x |
| Ballet Enthusiasts | 9.15% | 3.88x |
| Real Estate Decision Makers | 7.55% | 3.19x |
| Restaurant Menu Researchers | 6.48% | 3.18x |
| New York Trip Planners | 7.14% | 3.08x |
| Venture Capitalists | 6.02% | 2.85x |
| Broadway Fans | 5.60% | 2.67x |
| Opera Enthusiasts | 5.60% | 2.65x |
| United Arab Emirates Trip Planners | 5.47% | 2.61x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Interest attribute.
Index: A comparison of the WeWork audience to the internet population.
Curious about what else the WeWork audience is interested in?
Sign Up
APPAREL RETAILERS
The WeWork audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WeWork audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.27% | 51.88x |
| Supreme | 1.15% | 51.42x |
| Zara | 16.73% | 33.16x |
| Topshop | 2.66% | 32.26x |
| Club Monaco | 7.68% | 32.04x |
| Intermix | 4.72% | 29.39x |
| Calvin Klein | 2.47% | 27.84x |
| Uniqlo | 9.39% | 27.80x |
| American Apparel | 14.16% | 24.41x |
| Bonobos | 6.99% | 24.14x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Location attribute.
Index: A comparison of the WeWork audience to the internet population.
Want to find more of the WeWork audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WeWork audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.52% | 8.88x |
| New York City Real Estate Research Cluster | 3.09% | 7.36x |
| NYC Tourist Attractions | 4.01% | 7.33x |
| New York City Education & News Cluster | 2.27% | 6.24x |
| France Online Music & Quiz Content Cluster | 0.12% | 6.06x |
| Malaya | 0.04% | 5.56x |
| Home Office Products | 0.05% | 5.44x |
| Real Estate Cluster | 0.30% | 5.43x |
| Canadian Lifestyle | 0.09% | 4.96x |
| Philanthropy - Nonprofits | 0.14% | 4.90x |
Composition Percentage:
The overlap percentage between the WeWork audience and the Content Affinity attribute.
Index: A comparison of the WeWork audience to the internet population.
Want to see more of the Content Affinities the WeWork audience visits?
Sign Up
DEMOGRAPHICS
The WeWork audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the WeWork audience?
Sign Up