Dstillery Audiences

WEGMANS

Audience Size: 164.1 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 164.1 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 19.51% 9.70x
Buffalo Bills Fans 9.02% 4.17x
Northeastern Voters 7.13% 3.72x
Republicans 5.66% 3.39x
Penn State Nittany Lions Fans 5.36% 3.21x
Washington DC Trip Planners 7.31% 3.11x
Professional Lacrosse Fans 7.07% 3.10x
Lacrosse Enthusiasts 5.60% 2.81x
Water Park Visitors 6.25% 2.80x
Syracuse Orange Fans 5.01% 2.75x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.86% 14.61x
Free People 3.75% 8.32x
Ann Taylor 3.27% 8.03x
Jos A. Bank Clothiers 6.79% 7.06x
White House Black Market 9.41% 7.01x
LOFT 9.61% 6.75x
Talbots 5.01% 6.74x
Ralph Lauren 2.07% 6.71x
Madewell 2.76% 6.51x
Anthropologie 3.41% 6.39x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 13.08% 16.20x
Upstate New York Local Information Cluster 12.67% 12.77x
Washington & Northern Virginia 4.83% 4.80x
Northeast Pennsylvania Cluster 3.59% 4.52x
Upstate New York Travel Cluster 1.41% 4.26x
Philadelphia Cluster 3.89% 4.25x
Psychology & Social Work 0.24% 4.15x
Shopping Catalogs 0.29% 4.06x
Lacrosse College Athletics 0.24% 3.97x
New Jersey Travel Location Cluster 1.30% 3.95x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female