Dstillery Audiences

WEGMANS

Audience Size: 172.5 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 172.5 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 19.48% 9.03x
Buffalo Bills Fans 9.36% 4.57x
Professional Lacrosse Fans 9.01% 3.46x
Northeastern Voters 6.56% 3.25x
Penn State Nittany Lions Fans 5.21% 3.11x
Washington DC Trip Planners 7.31% 3.00x
Water Park Visitors 6.81% 2.97x
Lacrosse Enthusiasts 6.76% 2.95x
Competitive Wrestling Enthusiasts 6.11% 2.91x
Norfolk and Virginia Beach Trip Planners 6.96% 2.89x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.92% 14.33x
Free People 3.81% 8.14x
Ann Taylor 3.41% 7.27x
Talbots 5.71% 7.21x
Jos A. Bank Clothiers 7.17% 7.20x
White House Black Market 10.10% 7.10x
LOFT 9.77% 6.54x
J. Crew 6.19% 6.51x
Anthropologie 3.03% 6.51x
Ralph Lauren 2.11% 6.45x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 11.52% 16.06x
Upstate New York Local Information Cluster 10.92% 12.24x
Lacrosse College Athletics 0.45% 7.00x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.15% 5.44x
Upstate New York Travel Cluster 1.50% 5.05x
Nutrition & Diabetic Living 0.20% 4.42x
Washington & Northern Virginia 4.36% 4.28x
Philadelphia Cluster 3.61% 4.24x
Northeast Pennsylvania Cluster 3.00% 4.22x
New Jersey Travel Location Cluster 1.35% 4.07x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male