Dstillery Audiences

WEGMANS

Audience Size: 28.1 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 28.1 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 16.41% 16.08x
Northeastern Voters 8.59% 8.25x
Pennsylvania County and Local Fair Visitors 9.38% 7.09x
Buffalo Bills Fans 8.59% 6.70x
Professional Lacrosse Fans 9.38% 6.28x
Penn State Nittany Lions Fans 4.69% 5.58x
Renaissance Faire Visitors 7.03% 5.45x
Chocolate Lovers 5.47% 5.04x
Philadelphia 76ers Fans 4.69% 4.99x
Retail Job Seekers 5.47% 4.89x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.81% 11.21x
Ann Taylor 1.09% 8.29x
Madewell 1.32% 7.68x
Calvin Klein 0.13% 7.31x
Bonobos 0.48% 6.95x
Talbots 3.30% 6.21x
The North Face 0.84% 6.19x
Zara 0.68% 6.05x
Anthropologie 1.88% 6.04x
Free People 1.07% 6.02x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 10.16% 17.47x
Upstate New York Local Information Cluster 7.81% 12.34x
Philadelphia Cluster 5.47% 9.62x
Northeast Pennsylvania Cluster 3.91% 7.77x
Central Pennsylvania Cluster 7.81% 5.77x
Upstate New York Travel Cluster 1.56% 4.77x
Crossword & Puzzle Players 0.78% 4.42x
Online Games 0.78% 4.19x
Math Reference 1.56% 3.84x
New Jersey News Cluster 3.91% 3.83x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female