Dstillery Audiences

WEGMANS

Audience Size: 112.4 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 112.4 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 11.45% 8.34x
Buffalo Bills Fans 4.51% 4.64x
Water Park Visitors 5.59% 3.66x
Baltimore Ravens Fans 3.73% 3.51x
Northeastern Voters 3.90% 3.46x
Penn State Nittany Lions Fans 2.91% 3.42x
Lacrosse Enthusiasts 4.51% 3.18x
Mid-Atlantic Voters 3.56% 3.16x
Washington DC Trip Planners 3.82% 2.91x
Republicans 2.47% 2.85x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.97% 15.93x
Jos A. Bank Clothiers 6.11% 12.14x
Free People 1.92% 8.96x
Abercrombie & Fitch 3.49% 8.36x
Gymboree 3.42% 8.35x
Eddie Bauer 1.44% 8.22x
Zumiez 3.46% 8.04x
Chicos 4.29% 7.70x
Madewell 1.50% 7.35x
Dressbarn 4.00% 7.22x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 8.41% 20.79x
Upstate New York Local Information Cluster 7.72% 13.74x
Baltimore Cluster 6.20% 5.81x
Lacrosse College Athletics 0.43% 4.94x
Philadelphia Cluster 2.82% 4.80x
Northeast Pennsylvania Cluster 2.25% 4.36x
Upstate New York Travel Cluster 1.00% 4.35x
New Jersey Travel Location Cluster 1.47% 4.19x
Quebec Hunting & Outdoors Cluster 0.09% 3.55x
Hobby Vehicles 0.30% 3.37x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female