Dstillery Audiences

WEGMANS

Audience Size: 39.7 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 39.7 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 19.55% 10.28x
Northeastern Voters 8.64% 4.64x
School Closings Updates Readers 3.94% 4.60x
Professional Lacrosse Fans 9.39% 4.57x
Buffalo Bills Fans 9.70% 4.54x
Penn State Nittany Lions Fans 6.52% 3.66x
Pennsylvania County and Local Fair Visitors 8.94% 3.64x
Washington DC Trip Planners 8.03% 3.47x
Syracuse Orange Fans 6.21% 3.33x
Philadelphia Trip Planners 5.30% 3.30x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.44% 10.53x
Uniqlo 0.25% 7.91x
Ann Taylor 0.56% 6.80x
White House Black Market 3.06% 5.53x
Talbots 2.41% 5.37x
Madewell 0.58% 5.31x
Lululemon 1.23% 5.24x
Jos A. Bank Clothiers 2.48% 5.10x
LOFT 2.48% 5.07x
Free People 0.63% 4.85x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 14.55% 10.95x
Upstate New York Local Information Cluster 11.82% 8.55x
New Jersey Travel Location Cluster 1.97% 6.15x
Washington & Northern Virginia 5.00% 5.19x
Philadelphia Cluster 5.91% 4.89x
Northeast Pennsylvania Cluster 4.85% 4.36x
Education Cluster 0.45% 3.95x
Upstate New York Travel Cluster 1.67% 3.87x
Mobile Industry Information 0.30% 3.81x
Crossfit & Obstacle Race Enthusiasts 0.36% 3.66x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male