Dstillery Audiences

WEGMANS

Audience Size: 33 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 33 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 17.46% 7.87x
Buffalo Bills Fans 9.91% 4.09x
Northeastern Voters 8.19% 3.96x
Penn State Nittany Lions Fans 3.88% 3.72x
Washington DC Trip Planners 2.37% 3.53x
Cholesterol Researchers 0.65% 3.46x
Pennsylvania County and Local Fair Visitors 5.17% 3.27x
Sporting Goods Shoppers 2.16% 3.20x
Chocolate Lovers 5.39% 3.13x
Home Goods Supercenter Shoppers 1.29% 3.09x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is Free People.

Location Composition Index
Free People 1.58% 14.15x
LL Bean 0.56% 13.40x
Ann Taylor 0.91% 10.65x
Brooks Brothers 1.00% 8.47x
Jos A. Bank Clothiers 1.70% 8.12x
J. Crew 1.97% 7.64x
Express Outlets 0.50% 7.09x
Anthropologie 1.47% 6.52x
Abercrombie & Fitch 0.59% 6.43x
White House Black Market 2.23% 6.19x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 12.28% 22.31x
Upstate New York Local Information Cluster 5.82% 9.58x
Washington & Northern Virginia 1.94% 7.16x
Northeast Pennsylvania Cluster 3.02% 6.11x
Data Analysis & Scripting 0.65% 5.37x
New York City Real Estate Research Cluster 0.56% 4.78x
Upstate New York Travel Cluster 0.86% 4.68x
San Diego Cluster 0.86% 4.36x
Philadelphia Cluster 2.37% 4.34x
Hockey 0.86% 3.98x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female