Dstillery Audiences

WEGMANS

Audience Size: 62.3 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 62.3 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 12.80% 9.43x
Buffalo Bills Fans 6.50% 5.65x
Northeastern Voters 4.90% 4.36x
Water Park Visitors 6.14% 4.10x
Penn State Nittany Lions Fans 3.51% 3.98x
Republicans 3.28% 3.70x
Syracuse Orange Fans 3.25% 3.28x
Philadelphia Trip Planners 2.76% 3.20x
Lacrosse Enthusiasts 4.45% 3.07x
Mid-Atlantic Voters 3.73% 2.99x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is Free People.

Location Composition Index
Free People 1.10% 9.64x
Zumiez 2.29% 9.52x
Madewell 0.86% 8.67x
Eddie Bauer 0.76% 7.90x
Charlotte Russe 1.26% 7.84x
Chicos 2.57% 7.75x
Gymboree 2.54% 7.56x
Dressbarn 2.34% 7.56x
Lane Bryant 2.50% 7.35x
LOFT 1.89% 7.29x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 9.29% 23.20x
Upstate New York Local Information Cluster 9.45% 17.04x
Northeast Pennsylvania Cluster 3.35% 6.00x
Baltimore Cluster 4.77% 4.35x
New Jersey Travel Location Cluster 1.62% 4.24x
Upstate New York Travel Cluster 0.97% 3.99x
Washington & Northern Virginia 3.12% 3.86x
Philadelphia Cluster 2.21% 3.58x
Central Pennsylvania Cluster 2.89% 3.50x
New England & Ivy League Sports 0.55% 2.60x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male