Dstillery Audiences

WEGMANS

Audience Size: 169.9 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 169.9 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 18.30% 7.50x
Family Adventures Travelers 0.09% 4.48x
Countdown to the Beach Travelers 0.04% 4.18x
Executive Travelers 0.04% 4.04x
Buffalo Bills Fans 8.09% 3.94x
Northeastern Voters 7.26% 3.25x
Work Comes First Travelers 0.17% 3.03x
Washington DC Trip Planners 7.26% 2.97x
Work Hard, Play Hard Travelers 0.04% 2.97x
Mid-Atlantic Voters 6.04% 2.91x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.37% 13.05x
Jos A. Bank Clothiers 7.18% 7.95x
White House Black Market 7.80% 7.19x
Carhartt 0.75% 7.08x
Abercrombie & Fitch 4.33% 6.90x
Talbots 5.13% 6.88x
Gymboree 5.43% 6.87x
Ann Taylor 2.78% 6.86x
Eddie Bauer 2.84% 6.65x
Brooks Brothers 3.75% 6.51x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 37.80x
Sports - Skiing, Snowboarding 0.04% 30.71x
Home Décor, Furniture, & Decorating 0.04% 25.11x
England Tourism 0.07% 23.77x
Handyman Tools 0.03% 23.07x
Environmental Conservation 0.08% 22.72x
Golf & Boats 0.02% 19.76x
Local & Travel England - North Midlands 0.04% 19.34x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.26x
Decoration & Fabric 0.03% 17.38x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female