Dstillery Audiences

WEGMANS

Audience Size: 152.9 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 152.9 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 10.94% 7.94x
Penn State Nittany Lions Fans 3.55% 3.97x
Buffalo Bills Fans 3.67% 3.86x
Washington DC Trip Planners 5.04% 3.67x
Republicans 3.12% 3.32x
Mid-Atlantic Voters 3.48% 3.23x
Federal Employee Benefits Researchers 2.62% 3.10x
Philadelphia Trip Planners 3.12% 3.08x
Northeastern Voters 3.44% 3.05x
Water Park Visitors 3.95% 3.03x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.06% 14.26x
Jos A. Bank Clothiers 7.59% 10.51x
Gymboree 4.21% 9.62x
Johnston and Murphy 2.10% 9.42x
Abercrombie & Fitch 4.27% 8.80x
Eddie Bauer 1.81% 7.41x
Chicos 5.08% 7.40x
White House Black Market 1.81% 7.13x
Brooks Brothers 3.91% 7.05x
LOFT 5.18% 7.00x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 7.07% 15.84x
Upstate New York Local Information Cluster 7.89% 12.99x
Lacrosse College Athletics 0.55% 6.05x
Washington & Northern Virginia 5.00% 5.40x
Philadelphia Cluster 3.09% 4.74x
Baltimore Cluster 5.90% 4.73x
New Jersey Travel Location Cluster 1.60% 4.54x
Northeast Pennsylvania Cluster 2.50% 4.50x
Central Pennsylvania Cluster 3.63% 4.03x
Upstate New York Travel Cluster 0.94% 3.89x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female