Dstillery Audiences

WEGMANS

Audience Size: 34.8 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 34.8 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 22.91% 12.10x
Buffalo Bills Fans 10.43% 5.24x
Italian Food Enthusiasts 3.72% 3.70x
Water Park Visitors 9.87% 3.45x
Northeastern Voters 5.59% 3.34x
Shelf-Stable Food Content Readers 1.68% 3.28x
Nutrition Conscious Eaters 1.86% 3.26x
Bargain Shopping Researchers 2.05% 3.17x
Syracuse Orange Fans 5.03% 3.16x
Home Kitchen Bakers 2.79% 3.14x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.79% 7.77x
Uniqlo 0.68% 6.27x
Ann Taylor 1.20% 5.19x
Free People 1.56% 4.83x
Express Outlets 0.82% 3.97x
Zara 0.71% 3.58x
White House Black Market 4.37% 3.32x
J. Crew 2.48% 3.30x
Talbots 2.46% 3.25x
Anthropologie 1.80% 3.22x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 21.04% 22.04x
Upstate New York Local Information Cluster 9.68% 10.41x
Alberta Canada Cluster 0.93% 9.05x
Upstate New York Travel Cluster 1.49% 5.60x
Homesteading 0.56% 5.42x
Baltimore Cluster 6.89% 4.07x
Northeast Pennsylvania Cluster 2.79% 3.99x
Central California Cluster 0.37% 3.97x
Equestrian Cluster 0.37% 3.75x
Washington & Northern Virginia 1.86% 3.67x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female