Dstillery Audiences

WEGMANS

Audience Size: 52 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 52 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 22.65% 12.61x
Buffalo Bills Fans 12.54% 6.03x
Northeastern Voters 7.14% 4.37x
Penn State Nittany Lions Fans 6.27% 4.31x
Pennsylvania County and Local Fair Visitors 10.10% 4.18x
Lacrosse Enthusiasts 8.36% 3.80x
Coffee Lovers 5.05% 3.60x
Syracuse Orange Fans 6.10% 3.49x
Chocolate Lovers 6.27% 3.48x
Home Coffee Makers 4.18% 3.33x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.86% 5.94x
The North Face 1.03% 3.24x
Ann Taylor 1.01% 3.15x
Topshop 0.06% 3.02x
Talbots 3.19% 2.86x
Jos A. Bank Clothiers 4.03% 2.71x
Madewell 1.30% 2.70x
Saint Laurent Paris 0.16% 2.69x
Brooks Brothers 1.48% 2.63x
Free People 1.23% 2.56x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 17.60% 22.23x
Upstate New York Local Information Cluster 10.28% 11.48x
New Jersey Travel Location Cluster 1.39% 7.03x
Upstate New York Travel Cluster 1.57% 6.94x
Northeast Pennsylvania Cluster 5.05% 6.85x
Quotes & Inspiration 0.87% 5.67x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.05% 5.47x
Philadelphia Cluster 4.70% 4.80x
Washington & Northern Virginia 2.26% 4.71x
Delaware Cluster 1.22% 4.68x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male