Dstillery Audiences

WEGMANS

Audience Size: 138.3 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 138.3 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 22.95% 13.33x
Buffalo Bills Fans 12.69% 6.18x
Northeastern Voters 9.10% 5.55x
Republicans 6.28% 3.98x
Professional Lacrosse Fans 8.33% 3.87x
Penn State Nittany Lions Fans 5.90% 3.73x
Washington DC Trip Planners 8.08% 3.65x
School Closings Updates Readers 1.41% 3.49x
Philadelphia Trip Planners 4.74% 3.33x
Federal Employee Benefits Researchers 5.26% 3.31x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.63% 14.61x
Ann Taylor 2.83% 8.56x
Free People 3.40% 8.32x
White House Black Market 8.65% 7.40x
Jos A. Bank Clothiers 6.08% 7.21x
Madewell 2.55% 6.97x
J. Crew 5.43% 6.96x
LOFT 8.67% 6.91x
Ralph Lauren 1.92% 6.89x
Bonobos 1.46% 6.76x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 19.74% 19.16x
Upstate New York Local Information Cluster 15.26% 12.98x
Washington & Northern Virginia 6.03% 6.68x
Book Publishers 0.51% 5.30x
South Carolina Beach Travel 0.51% 5.07x
Assorted Topics (Television, Origami, Men's Health) 0.38% 5.02x
Philadelphia Cluster 5.00% 4.99x
New Jersey Travel Location Cluster 1.67% 4.72x
Upstate New York Travel Cluster 1.92% 4.69x
Celebrity Gossip 0.38% 4.52x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female