Dstillery Audiences

WEGMANS

Audience Size: 175.3 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 175.3 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 19.22% 9.55x
Buffalo Bills Fans 9.84% 4.68x
Professional Lacrosse Fans 9.03% 3.89x
Northeastern Voters 7.13% 3.80x
Competitive Wrestling Enthusiasts 7.02% 3.62x
Syracuse Orange Fans 6.39% 3.51x
Washington DC Trip Planners 7.59% 3.30x
Republicans 5.70% 3.29x
Lacrosse Enthusiasts 6.27% 3.26x
Penn State Nittany Lions Fans 5.24% 3.18x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.65% 12.89x
Free People 3.20% 7.44x
Talbots 5.64% 6.99x
Ann Taylor 3.33% 6.95x
Jos A. Bank Clothiers 6.76% 6.93x
White House Black Market 9.19% 6.70x
LOFT 9.04% 6.36x
Abercrombie & Fitch 3.04% 6.34x
Anthropologie 1.74% 6.20x
Uniqlo 1.99% 6.12x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 12.89% 17.59x
Upstate New York Local Information Cluster 11.91% 13.36x
Lacrosse College Athletics 0.40% 6.13x
Upstate New York Travel Cluster 1.78% 5.49x
Northeast Pennsylvania Cluster 4.09% 5.33x
Washington & Northern Virginia 4.66% 4.55x
New England & Ivy League Sports 0.75% 4.32x
Scuba Diving 0.07% 3.97x
Virginia Athletics 0.12% 3.87x
Philadelphia Cluster 3.45% 3.86x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female