Dstillery Audiences

WEGMANS

Audience Size: 33 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 33 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 20.85% 10.30x
Northeastern Voters 10.64% 5.40x
Coffee Lovers 7.23% 4.58x
School Closings Updates Readers 3.62% 4.33x
Social Distancing Content Readers 3.62% 4.02x
Buffalo Bills Fans 9.15% 3.88x
New York Trip Planners 7.23% 3.86x
Professional Lacrosse Fans 11.28% 3.70x
Vermont Trip Planners 6.38% 3.70x
Penn State Nittany Lions Fans 5.74% 3.56x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.46% 8.22x
Ann Taylor 0.71% 6.27x
The North Face 0.58% 4.91x
Uniqlo 0.29% 4.83x
Talbots 1.91% 4.62x
Jos A. Bank Clothiers 2.33% 4.45x
Madewell 0.71% 4.33x
Columbia 0.30% 3.85x
White House Black Market 2.74% 3.83x
Free People 0.62% 3.73x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 14.26% 15.19x
Upstate New York Local Information Cluster 9.36% 8.90x
Upstate New York Travel Cluster 2.34% 8.56x
Washington & Northern Virginia 4.04% 6.52x
Science Education & Resources 0.85% 5.52x
New York City Education & News Cluster 0.64% 5.48x
Northeast Pennsylvania Cluster 4.47% 5.38x
Central California Cluster 0.64% 5.34x
Hudson Valley New York Media 1.70% 4.81x
Philadelphia Cluster 4.26% 3.94x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male