Dstillery Audiences

WEGMANS

Audience Size: 82.9 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 82.9 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 21.54% 11.99x
Northeastern Voters 9.11% 5.18x
Buffalo Bills Fans 11.73% 5.17x
Washington DC Trip Planners 11.03% 4.78x
Professional Lacrosse Fans 9.63% 4.56x
Broadway Fans 5.95% 4.14x
New York Trip Planners 6.30% 4.05x
Christmas Celebration Researchers 7.71% 3.62x
Vermont Trip Planners 5.78% 3.59x
Pennsylvania County and Local Fair Visitors 8.41% 3.47x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.99% 12.86x
Ann Taylor 1.51% 7.35x
Madewell 1.84% 6.96x
Free People 1.90% 6.63x
White House Black Market 5.47% 6.57x
LOFT 5.77% 6.53x
Jos A. Bank Clothiers 4.14% 6.52x
J. Crew 3.57% 6.00x
Anthropologie 2.69% 5.77x
Abercrombie & Fitch 0.37% 5.76x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 17.16% 13.27x
Upstate New York Local Information Cluster 13.13% 9.37x
Parenting Blogs 0.88% 8.86x
Washington & Northern Virginia 6.48% 6.94x
Corporate Employment Pages 0.70% 6.22x
Parenting & Children's Activities 0.53% 5.38x
New Jersey Travel Location Cluster 1.75% 5.14x
Northeast Pennsylvania Cluster 5.08% 4.33x
Charity Walks 1.23% 4.30x
India Cluster 0.35% 3.94x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male