Dstillery Audiences

WEGMANS

Audience Size: 178.9 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 178.9 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 16.59% 6.72x
Buffalo Bills Fans 9.22% 4.61x
Work Comes First Travelers 0.17% 3.03x
Northeastern Voters 6.35% 2.99x
Washington DC Trip Planners 7.06% 2.83x
Syracuse Orange Fans 5.69% 2.73x
Republicans 4.99% 2.68x
Competitive Wrestling Enthusiasts 5.83% 2.55x
Norfolk and Virginia Beach Trip Planners 6.40% 2.55x
Water Park Visitors 6.62% 2.53x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.38% 12.10x
Carhartt 0.75% 7.55x
Jos A. Bank Clothiers 6.95% 7.39x
Talbots 5.35% 6.92x
Free People 2.62% 6.90x
Ann Taylor 2.99% 6.84x
White House Black Market 8.50% 6.67x
Abercrombie & Fitch 3.75% 6.57x
Eddie Bauer 2.92% 6.22x
LOFT 7.68% 6.11x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 10.94% 16.18x
Upstate New York Local Information Cluster 9.22% 11.00x
Upstate New York Travel Cluster 1.46% 4.47x
Professional Audio Visual 0.13% 4.44x
Scuba Diving 0.07% 3.97x
Washington & Northern Virginia 4.50% 3.91x
Northeast Pennsylvania Cluster 2.87% 3.81x
Canada Online Shopping Cluster 0.03% 3.75x
Virginia Athletics 0.13% 3.72x
Quebec Hunting & Outdoors Cluster 0.09% 3.55x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female