Dstillery Audiences

WEGMANS

Audience Size: 20 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 20 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 24.56% 11.47x
New York Mets Fans 12.28% 5.98x
Buffalo Bills Fans 14.91% 5.85x
School Closings Updates Readers 4.39% 5.72x
Global Destinations Reopening Researchers 7.02% 5.62x
United Arab Emirates Trip Planners 8.77% 5.52x
Commercial Architects and Designers 8.77% 5.36x
Major Airline Customers 10.53% 5.31x
COVID Testing Researchers 5.26% 5.23x
Indian Food Enthusiasts 7.02% 5.22x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 0.96% 12.53x
Bonobos 0.56% 8.75x
Ann Taylor 1.13% 7.95x
Madewell 1.24% 6.84x
Uniqlo 0.40% 6.78x
LOFT 4.85% 6.55x
The North Face 0.85% 6.09x
Talbots 2.99% 5.87x
White House Black Market 5.07% 5.86x
J. Crew 2.87% 5.63x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 17.54% 15.14x
Upstate New York Local Information Cluster 16.67% 12.36x
Hockey 3.51% 5.10x
Golf Travel & Gear 2.63% 4.96x
Maine Cluster 2.63% 4.71x
New York City Family & Activity Cluster 3.51% 3.89x
Local Events & Travel Guide 1.49% 3.71x
Crossfit & Obstacle Race Enthusiasts 0.36% 3.66x
Northeast Pennsylvania Cluster 3.51% 3.52x
Assorted Topics (Conservative News, Politics, Viral Media) 2.14% 3.43x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male