Dstillery Audiences

WEGMANS

Audience Size: 67.5 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 67.5 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 18.84% 12.63x
Buffalo Bills Fans 8.86% 4.90x
Penn State Nittany Lions Fans 4.83% 4.49x
Philadelphia Trip Planners 3.22% 4.06x
Northeastern Voters 5.48% 4.03x
Syracuse Orange Fans 5.48% 3.65x
Beer Aficionados 3.22% 3.54x
Post COVID-19 Restaurant Reopening Researchers 1.45% 3.44x
Lacrosse Enthusiasts 6.92% 3.34x
Professional Lacrosse Fans 9.34% 3.28x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.38% 6.22x
Ann Taylor 1.54% 2.94x
Brooks Brothers 2.51% 2.89x
Free People 2.05% 2.81x
Talbots 4.42% 2.67x
The North Face 1.28% 2.55x
Madewell 1.92% 2.49x
Saint Laurent Paris 0.25% 2.44x
J. Crew 4.22% 2.40x
Topshop 0.09% 2.39x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Rochester New York Cluster.

Content Affinity Composition Index
Rochester New York Cluster 14.33% 18.57x
Upstate New York Local Information Cluster 9.34% 10.87x
Northeast Pennsylvania Cluster 4.35% 6.62x
Upstate New York Travel Cluster 1.13% 4.90x
Vegetarian Diet 0.81% 3.93x
Philadelphia Cluster 3.22% 3.66x
Charity Walks 0.32% 3.66x
Recreational Motor Sport Enthusiasts 0.35% 3.63x
Finance & Accounting Cluster 0.48% 3.49x
Custom T-Shirts 0.03% 3.41x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male