Dstillery Audiences

WEGMANS

Audience Size: 160 Thousand Devices

Explore the Wegmans Audience

Below you'll find more information about the Wegmans audience, broken down in different categories based on their digital and physical behaviors. These are 160 thousand unique devices whose actions qualify for the Wegmans audience.

Dstillery Crafted Audiences

INTERESTS

The Wegmans audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wegmans audience is Mid-Range Grocery Shoppers.

Interest Composition Index
Mid-Range Grocery Shoppers 13.57% 7.58x
Buffalo Bills Fans 5.48% 4.50x
Family Adventures Travelers 0.09% 4.48x
Countdown to the Beach Travelers 0.04% 4.18x
Executive Travelers 0.04% 4.04x
Washington DC Trip Planners 6.30% 3.46x
Mid-Atlantic Voters 4.65% 3.35x
Northeastern Voters 4.87% 3.23x
Republicans 4.00% 3.15x
Retired Government Employees 3.39% 3.12x
Composition Percentage: The overlap percentage between the Wegmans audience and the Interest attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wegmans audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wegmans audience is LL Bean.

Location Composition Index
LL Bean 1.10% 12.83x
Jos A. Bank Clothiers 8.60% 9.35x
Gymboree 4.66% 8.51x
Johnston and Murphy 3.58% 8.18x
Abercrombie & Fitch 4.47% 7.71x
White House Black Market 4.80% 7.08x
Brooks Brothers 4.01% 6.89x
Ann Taylor 3.16% 6.74x
LOFT 6.07% 6.66x
Eddie Bauer 2.10% 6.66x
Composition Percentage: The overlap percentage between the Wegmans audience and the Location attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wegmans audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.04% 37.80x
Sports - Skiing, Snowboarding 0.04% 30.71x
Home Décor, Furniture, & Decorating 0.04% 25.11x
England Tourism 0.07% 23.77x
Handyman Tools 0.03% 23.07x
Environmental Conservation 0.08% 22.72x
Golf & Boats 0.02% 19.76x
Local & Travel England - North Midlands 0.04% 19.34x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 18.26x
Rochester New York Cluster 10.61% 17.46x
Composition Percentage: The overlap percentage between the Wegmans audience and the Content Affinity attribute.
Index: A comparison of the Wegmans audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wegmans audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male