Dstillery Audiences

WEIS MARKETS

Audience Size: 24.2 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 24.2 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 11.59% 9.34x
Pennsylvania County and Local Fair Visitors 17.39% 9.11x
Renaissance Faire Visitors 11.59% 6.94x
Mid-Range Grocery Shoppers 18.36% 6.25x
Philadelphia Trip Planners 7.73% 5.91x
Pre-Measured Grocery Shoppers 1.45% 5.84x
Northeastern Voters 11.59% 4.17x
Dessert/Sweets Bakers 1.93% 4.07x
Cooking Show Fans 1.45% 3.83x
Romance Movie and TV enthusiasts 1.93% 3.78x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Calvin Klein.

Location Composition Index
Calvin Klein 0.14% 5.23x
Dressbarn 1.40% 5.16x
Charlotte Russe 0.48% 4.71x
The North Face 0.26% 4.32x
Gap 0.81% 4.12x
Jos A. Bank Clothiers 0.63% 4.06x
Chicos 1.22% 3.88x
Club Monaco 0.09% 3.70x
American Eagle Outfitters 1.44% 3.69x
Ralph Lauren 0.26% 3.66x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 13.04% 21.80x
Central Pennsylvania Cluster 17.39% 13.39x
Philadelphia Cluster 4.83% 9.28x
Baltimore Cluster 5.31% 6.57x
Washington & Northern Virginia 1.45% 5.89x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.34% 3.87x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Space & National Security 0.50% 3.84x
Home Decoration Content Readers 1.45% 3.72x
Upstate New York Local Information Cluster 2.42% 3.51x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male