Dstillery Audiences

WEIS MARKETS

Audience Size: 162.7 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 162.7 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 14.43% 7.77x
Republicans 13.91% 7.33x
Mid-Range Grocery Shoppers 11.52% 4.57x
Philadelphia Phillies Fans 9.96% 4.27x
Renaissance Faire Visitors 9.81% 3.71x
Washington DC Trip Planners 9.08% 3.56x
Northeastern Voters 7.21% 3.33x
Baltimore Ravens Fans 7.11% 3.11x
Norfolk and Virginia Beach Trip Planners 7.52% 2.93x
Mid-Atlantic Voters 6.28% 2.91x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 4.65% 5.15x
Talbots 3.74% 4.84x
Columbia 1.23% 4.52x
Dressbarn 3.85% 4.25x
Express Outlets 0.81% 4.13x
Ralph Lauren 1.04% 4.05x
Jos A. Bank Clothiers 3.67% 3.91x
American Eagle Outfitters 5.48% 3.68x
Charlotte Russe 3.10% 3.66x
Abercrombie & Fitch 2.06% 3.62x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 12.77% 16.32x
Central Pennsylvania Cluster 18.06% 12.00x
Delaware Cluster 3.89% 11.64x
Lacrosse College Athletics 0.57% 6.46x
Philadelphia Cluster 4.88% 4.89x
Baltimore Cluster 8.10% 4.61x
New Jersey Travel Location Cluster 1.97% 4.43x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Franchising 0.09% 3.66x
Mail Order Food 0.31% 3.65x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female