Explore the Weis Markets Audience
Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 150.6 thousand unique devices whose actions qualify for the Weis Markets audience.
INTERESTS
The Weis Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 14.40% | 7.52x |
| Republicans | 14.40% | 7.29x |
| Mid-Range Grocery Shoppers | 12.31% | 5.27x |
| Northeastern Voters | 9.02% | 3.91x |
| Renaissance Faire Visitors | 10.36% | 3.75x |
| Philadelphia Phillies Fans | 9.15% | 3.70x |
| Washington DC Trip Planners | 9.15% | 3.62x |
| Chocolate Lovers | 7.47% | 3.32x |
| Baltimore Ravens Fans | 7.27% | 3.24x |
| Baltimore Orioles Fans | 7.13% | 3.16x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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APPAREL RETAILERS
The Weis Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 6.28% | 5.35x |
| Talbots | 3.75% | 4.82x |
| Dressbarn | 4.19% | 4.61x |
| Columbia | 1.14% | 4.49x |
| Express Outlets | 1.01% | 4.48x |
| Ralph Lauren | 1.37% | 4.28x |
| American Eagle Outfitters | 6.24% | 4.21x |
| LL Bean | 0.53% | 4.06x |
| Jos A. Bank Clothiers | 3.95% | 4.01x |
| White House Black Market | 5.45% | 3.89x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 12.85% | 17.21x |
| Delaware Cluster | 4.31% | 14.99x |
| Central Pennsylvania Cluster | 18.71% | 10.79x |
| Lacrosse College Athletics | 0.40% | 6.18x |
| Philadelphia Cluster | 5.05% | 5.68x |
| Baltimore Cluster | 8.68% | 5.27x |
| New Jersey Travel Location Cluster | 1.48% | 4.40x |
| Upstate New York Local Information Cluster | 3.84% | 4.11x |
| Costumes | 0.12% | 3.96x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.10% | 3.85x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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DEMOGRAPHICS
The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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