Dstillery Audiences

WEIS MARKETS

Audience Size: 133.9 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 133.9 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 15.69% 9.82x
Republicans 15.36% 8.72x
Philadelphia Phillies Fans 10.13% 4.82x
Mid-Range Grocery Shoppers 8.66% 4.12x
Executive Travelers 0.04% 3.99x
Northeastern Voters 8.01% 3.83x
Norfolk and Virginia Beach Trip Planners 8.50% 3.77x
Baltimore Ravens Fans 7.35% 3.76x
Baltimore Orioles Fans 7.03% 3.67x
Washington DC Trip Planners 7.35% 3.52x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Everlane.

Location Composition Index
Everlane 0.07% 5.95x
Gymboree 3.34% 5.64x
Journeys 3.90% 4.40x
Charlotte Russe 2.33% 4.28x
Dressbarn 3.41% 4.00x
Aeropostale 2.40% 3.85x
Ralph Lauren 0.86% 3.81x
Talbots 3.44% 3.78x
Chicos 3.34% 3.67x
Jos A. Bank Clothiers 3.73% 3.63x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.49% 21.34x
Scientology 0.25% 17.89x
Barcode Site & App Users 0.05% 16.77x
Northeast Pennsylvania Cluster 15.36% 15.06x
Central Pennsylvania Cluster 24.67% 14.58x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 13.68x
Survival Guides 0.33% 12.41x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 12.30x
As Seen On TV Products 0.05% 12.30x
Drawing & Animation 0.16% 12.22x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female