Dstillery Audiences

WEIS MARKETS

Audience Size: 159.1 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 159.1 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Republicans.

Interest Composition Index
Republicans 13.60% 8.42x
Penn State Nittany Lions Fans 12.27% 8.42x
Philadelphia Phillies Fans 8.06% 4.66x
Baltimore Ravens Fans 7.46% 4.59x
Mid-Range Grocery Shoppers 9.71% 4.53x
Executive Travelers 0.04% 3.99x
Washington DC Trip Planners 7.83% 3.69x
Northeastern Voters 5.95% 3.35x
Ice Cream Shoppers 5.68% 3.26x
Chocolate Lovers 5.45% 3.20x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 3.91% 5.74x
Talbots 3.44% 4.62x
Dressbarn 3.43% 4.24x
Express Outlets 0.68% 4.16x
Columbia 0.99% 4.09x
Journeys 3.67% 4.04x
Jos A. Bank Clothiers 3.58% 4.00x
Abercrombie & Fitch 2.29% 3.86x
Charlotte Russe 2.45% 3.84x
Chicos 3.15% 3.63x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.14% 17.69x
Barcode Site & App Users 0.05% 16.77x
Northeast Pennsylvania Cluster 13.55% 16.37x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.04% 13.68x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.05% 12.30x
As Seen On TV Products 0.05% 12.30x
Delaware Cluster 4.17% 12.14x
Central Pennsylvania Cluster 16.76% 11.40x
Rural Living 0.05% 9.19x
Mid-Atlantic Beaches 0.18% 9.16x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female