Dstillery Audiences

WEIS MARKETS

Audience Size: 43.7 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 43.7 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 8.61% 10.23x
Republicans 8.51% 9.97x
Mid-Range Grocery Shoppers 6.22% 4.78x
Philadelphia Phillies Fans 5.81% 4.62x
Baltimore Ravens Fans 4.82% 4.03x
Baltimore Orioles Fans 3.53% 3.70x
Mid-Atlantic Voters 4.05% 3.44x
Washington DC Trip Planners 4.72% 3.26x
Philadelphia Trip Planners 2.65% 3.15x
Northeastern Voters 3.42% 3.06x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Talbots.

Location Composition Index
Talbots 2.20% 7.51x
Charlotte Russe 1.09% 6.90x
Chicos 1.82% 5.61x
American Eagle Outfitters 2.04% 5.10x
Gymboree 1.59% 4.75x
Dressbarn 1.33% 4.44x
Victoria's Secret 2.34% 4.36x
Aeropostale 1.21% 4.34x
Zumiez 0.97% 4.12x
Lane Bryant 1.35% 4.10x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 9.80% 19.20x
Central Pennsylvania Cluster 10.74% 14.17x
Baltimore Cluster 7.83% 7.73x
Upstate New York Local Information Cluster 2.70% 5.26x
New Jersey Travel Location Cluster 1.45% 4.09x
Washington & Northern Virginia 2.33% 3.10x
Philadelphia Cluster 1.76% 3.07x
Pittsburgh News 2.02% 2.86x
Shoes & Accessories 0.99% 2.09x
Music Education 0.57% 2.06x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female