Dstillery Audiences

WEIS MARKETS

Audience Size: 41.2 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 41.2 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 21.23% 8.50x
Penn State Nittany Lions Fans 11.36% 6.78x
Mid-Range Grocery Shoppers 12.85% 6.57x
Renaissance Faire Visitors 11.36% 4.82x
Northeastern Voters 8.19% 4.07x
Philadelphia Phillies Fans 8.94% 3.74x
Pittsburgh Pirates Fans 7.08% 3.25x
Competitive Wrestling Enthusiasts 10.43% 3.08x
Pittsburgh Penguins Fans 6.33% 3.04x
Ice Cream Shoppers 6.15% 3.02x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Columbia.

Location Composition Index
Columbia 0.42% 5.60x
Tommy Bahama 0.43% 3.65x
Charlotte Russe 0.18% 3.47x
Johnston and Murphy 0.31% 3.19x
Gymboree 1.30% 2.64x
Ann Taylor 0.21% 2.25x
American Eagle Outfitters 1.38% 2.24x
Talbots 0.83% 2.23x
LL Bean 0.10% 2.09x
Hollister 0.87% 2.00x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 18.06% 22.03x
Central Pennsylvania Cluster 19.93% 8.53x
Delaware Cluster 2.05% 7.37x
K-Pop 0.56% 5.67x
Pittsburgh News 8.38% 4.23x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Baltimore Cluster 8.75% 3.81x
Teen Hair 0.37% 3.79x
Science Education & Resources 0.56% 3.71x
Philadelphia Cluster 3.91% 3.63x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male