Dstillery Audiences

WEIS MARKETS

Audience Size: 150.6 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 150.6 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 14.40% 7.52x
Republicans 14.40% 7.29x
Mid-Range Grocery Shoppers 12.31% 5.27x
Northeastern Voters 9.02% 3.91x
Renaissance Faire Visitors 10.36% 3.75x
Philadelphia Phillies Fans 9.15% 3.70x
Washington DC Trip Planners 9.15% 3.62x
Chocolate Lovers 7.47% 3.32x
Baltimore Ravens Fans 7.27% 3.24x
Baltimore Orioles Fans 7.13% 3.16x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 6.28% 5.35x
Talbots 3.75% 4.82x
Dressbarn 4.19% 4.61x
Columbia 1.14% 4.49x
Express Outlets 1.01% 4.48x
Ralph Lauren 1.37% 4.28x
American Eagle Outfitters 6.24% 4.21x
LL Bean 0.53% 4.06x
Jos A. Bank Clothiers 3.95% 4.01x
White House Black Market 5.45% 3.89x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 12.85% 17.21x
Delaware Cluster 4.31% 14.99x
Central Pennsylvania Cluster 18.71% 10.79x
Lacrosse College Athletics 0.40% 6.18x
Philadelphia Cluster 5.05% 5.68x
Baltimore Cluster 8.68% 5.27x
New Jersey Travel Location Cluster 1.48% 4.40x
Upstate New York Local Information Cluster 3.84% 4.11x
Costumes 0.12% 3.96x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female