Dstillery Audiences

WEIS MARKETS

Audience Size: 24.5 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 24.5 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 9.29% 9.79x
Pennsylvania County and Local Fair Visitors 17.60% 9.39x
Mid-Range Grocery Shoppers 12.22% 7.26x
Renaissance Faire Visitors 9.29% 5.39x
Chocolate Lovers 6.60% 4.78x
Philadelphia Trip Planners 4.65% 4.52x
Northeastern Voters 7.33% 4.32x
Philadelphia Phillies Fans 8.07% 3.91x
Baltimore Ravens Fans 5.87% 3.57x
Ice Cream Shoppers 4.40% 3.24x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.31% 3.19x
Columbia 0.20% 2.85x
Kate Spade 0.36% 2.77x
Gymboree 1.39% 2.61x
Express Outlets 0.20% 2.44x
REI 0.24% 2.39x
Ralph Lauren 0.24% 2.37x
Bonobos 0.11% 2.36x
Uniqlo 0.11% 2.29x
Tommy Bahama 0.28% 2.24x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 13.94% 23.35x
Central Pennsylvania Cluster 14.91% 10.05x
Baltimore Cluster 8.56% 7.28x
Delaware Cluster 1.47% 7.20x
Washington & Northern Virginia 1.96% 5.08x
Upstate New York Local Information Cluster 2.93% 4.28x
Pittsburgh News 4.65% 4.03x
Assorted Topics (Events, Tickets, Fitness) 0.98% 3.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Philadelphia Cluster 2.69% 3.74x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female