Dstillery Audiences

WEIS MARKETS

Audience Size: 131.3 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Republicans.

Interest Composition Index
Republicans 8.94% 9.36x
Penn State Nittany Lions Fans 7.20% 8.35x
Baltimore Ravens Fans 6.14% 5.77x
Philadelphia Phillies Fans 4.66% 4.09x
Baltimore Orioles Fans 3.76% 3.82x
Mid-Range Grocery Shoppers 5.29% 3.81x
Drive-In Theater Enthusiasts 3.17% 3.04x
Mid-Atlantic Voters 3.17% 2.93x
Ice Cream Shoppers 3.17% 2.89x
Washington DC Trip Planners 3.86% 2.87x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 2.85% 6.86x
Charlotte Russe 1.78% 5.67x
Talbots 3.70% 5.44x
Ralph Lauren 0.70% 5.11x
Chicos 3.26% 5.04x
Journeys 2.71% 4.79x
Dressbarn 3.07% 4.73x
Aeropostale 2.04% 4.66x
Lane Bryant 3.39% 4.40x
Jos A. Bank Clothiers 2.90% 4.35x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 9.26% 16.18x
Central Pennsylvania Cluster 11.59% 12.63x
Delaware Cluster 1.96% 8.99x
Baltimore Cluster 10.85% 8.56x
New Jersey Travel Location Cluster 1.53% 4.18x
Upstate New York Local Information Cluster 2.28% 3.65x
Philadelphia Cluster 2.06% 3.08x
Washington & Northern Virginia 2.17% 2.31x
Pittsburgh News 1.85% 2.21x
Music Concerts 1.96% 1.81x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female