Dstillery Audiences

WEIS MARKETS

Audience Size: 73.9 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 73.9 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 12.08% 9.30x
Pennsylvania County and Local Fair Visitors 19.30% 8.50x
Mid-Range Grocery Shoppers 11.71% 7.06x
Renaissance Faire Visitors 9.84% 5.11x
Northeastern Voters 7.47% 4.93x
Chocolate Lovers 7.72% 4.82x
Philadelphia Phillies Fans 9.22% 4.47x
Philadelphia Trip Planners 4.11% 4.19x
Ice Cream Shoppers 6.97% 4.06x
Pittsburgh Pirates Fans 6.85% 3.87x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Columbia.

Location Composition Index
Columbia 0.84% 3.50x
Johnston and Murphy 0.31% 3.19x
Tommy Bahama 0.87% 2.47x
Ralph Lauren 1.10% 2.11x
Gymboree 3.51% 2.06x
Talbots 2.35% 1.93x
Charlotte Russe 0.31% 1.85x
Levi Strauss 0.01% 1.63x
Dressbarn 2.70% 1.61x
Eddie Bauer 1.39% 1.55x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 15.19% 22.02x
Central Pennsylvania Cluster 17.56% 9.68x
Delaware Cluster 1.62% 6.32x
Philadelphia Cluster 5.35% 5.92x
K-Pop 0.57% 5.68x
Pittsburgh News 8.84% 5.53x
Washington & Northern Virginia 1.99% 4.52x
Recreational Motor Sport Enthusiasts 0.37% 4.16x
Assorted Topics (Freebies, Gardens, Jewelry) 0.62% 4.09x
Caribbean Vacation 0.25% 3.90x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female