Dstillery Audiences

WEIS MARKETS

Audience Size: 118.3 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 118.3 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Republicans.

Interest Composition Index
Republicans 16.33% 10.36x
Pennsylvania County and Local Fair Visitors 19.05% 9.16x
Penn State Nittany Lions Fans 14.12% 8.95x
Mid-Range Grocery Shoppers 10.54% 6.14x
Northeastern Voters 8.50% 5.19x
Renaissance Faire Visitors 9.69% 4.93x
Philadelphia Phillies Fans 10.03% 4.28x
Chocolate Lovers 7.65% 4.06x
Competitive Wrestling Enthusiasts 8.67% 3.51x
Baltimore Ravens Fans 7.14% 3.34x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 5.41% 5.71x
Dressbarn 3.41% 4.68x
Charlotte Russe 1.35% 4.66x
Talbots 2.92% 4.47x
American Eagle Outfitters 5.28% 4.46x
Express Outlets 0.79% 4.31x
Ralph Lauren 1.19% 4.28x
Jos A. Bank Clothiers 3.30% 3.91x
White House Black Market 4.50% 3.85x
Columbia 0.68% 3.81x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 17.69% 19.12x
Delaware Cluster 3.23% 9.93x
Central Pennsylvania Cluster 21.60% 9.60x
Baltimore Cluster 11.73% 5.96x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.51% 5.83x
Philadelphia Cluster 5.61% 5.71x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.68% 4.96x
Assorted Topics (Car News, Animals, Viral Media) 0.51% 4.90x
Machines & Industrial Supplies 0.36% 4.51x
Mobile Phone Networks 0.51% 4.44x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female