Explore the Weis Markets Audience
Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Weis Markets audience.
INTERESTS
The Weis Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Weis Markets audience is Pennsylvania County and Local Fair Visitors.
| Interest | Composition | Index |
| Pennsylvania County and Local Fair Visitors | 19.60% | 9.52x |
| Penn State Nittany Lions Fans | 11.53% | 7.84x |
| Mid-Range Grocery Shoppers | 10.95% | 6.60x |
| Renaissance Faire Visitors | 11.24% | 5.77x |
| Northeastern Voters | 9.22% | 5.45x |
| Philadelphia Phillies Fans | 10.37% | 4.79x |
| Pittsburgh Penguins Fans | 6.92% | 3.81x |
| Competitive Wrestling Enthusiasts | 9.80% | 3.76x |
| Pittsburgh Pirates Fans | 7.20% | 3.74x |
| Baltimore Orioles Fans | 6.92% | 3.67x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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APPAREL RETAILERS
The Weis Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 4.02% | 5.99x |
| Charlotte Russe | 0.38% | 5.26x |
| Columbia | 0.49% | 4.95x |
| Tommy Bahama | 0.67% | 4.67x |
| American Eagle Outfitters | 3.42% | 4.03x |
| Talbots | 1.86% | 3.51x |
| Hollister | 1.93% | 3.40x |
| Ralph Lauren | 0.75% | 3.39x |
| Michael Kors | 1.62% | 3.30x |
| Johnston and Murphy | 0.31% | 3.19x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 19.31% | 25.69x |
| Delaware Cluster | 2.02% | 8.24x |
| Central Pennsylvania Cluster | 17.58% | 8.14x |
| Baltimore Cluster | 9.51% | 4.79x |
| West Virginia News | 3.17% | 4.60x |
| Pittsburgh News | 9.80% | 4.56x |
| Calendar & Holidays | 0.54% | 4.46x |
| Philadelphia Cluster | 3.75% | 4.12x |
| Equestrian Cluster | 0.58% | 3.88x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.10% | 3.85x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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DEMOGRAPHICS
The Weis Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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