Explore the Weis Markets Audience
Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 131.3 thousand unique devices whose actions qualify for the Weis Markets audience.
INTERESTS
The Weis Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Weis Markets audience is Republicans.
| Interest | Composition | Index |
| Republicans | 8.94% | 9.36x |
| Penn State Nittany Lions Fans | 7.20% | 8.35x |
| Baltimore Ravens Fans | 6.14% | 5.77x |
| Philadelphia Phillies Fans | 4.66% | 4.09x |
| Baltimore Orioles Fans | 3.76% | 3.82x |
| Mid-Range Grocery Shoppers | 5.29% | 3.81x |
| Drive-In Theater Enthusiasts | 3.17% | 3.04x |
| Mid-Atlantic Voters | 3.17% | 2.93x |
| Ice Cream Shoppers | 3.17% | 2.89x |
| Washington DC Trip Planners | 3.86% | 2.87x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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APPAREL RETAILERS
The Weis Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 2.85% | 6.86x |
| Charlotte Russe | 1.78% | 5.67x |
| Talbots | 3.70% | 5.44x |
| Ralph Lauren | 0.70% | 5.11x |
| Chicos | 3.26% | 5.04x |
| Journeys | 2.71% | 4.79x |
| Dressbarn | 3.07% | 4.73x |
| Aeropostale | 2.04% | 4.66x |
| Lane Bryant | 3.39% | 4.40x |
| Jos A. Bank Clothiers | 2.90% | 4.35x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 9.26% | 16.18x |
| Central Pennsylvania Cluster | 11.59% | 12.63x |
| Delaware Cluster | 1.96% | 8.99x |
| Baltimore Cluster | 10.85% | 8.56x |
| New Jersey Travel Location Cluster | 1.53% | 4.18x |
| Upstate New York Local Information Cluster | 2.28% | 3.65x |
| Philadelphia Cluster | 2.06% | 3.08x |
| Washington & Northern Virginia | 2.17% | 2.31x |
| Pittsburgh News | 1.85% | 2.21x |
| Music Concerts | 1.96% | 1.81x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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DEMOGRAPHICS
The Weis Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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