Dstillery Audiences

WEIS MARKETS

Audience Size: 93.1 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 93.1 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 8.96% 10.06x
Republicans 9.35% 9.46x
Mid-Range Grocery Shoppers 7.29% 4.79x
Baltimore Ravens Fans 5.76% 4.67x
Philadelphia Phillies Fans 5.76% 4.58x
Volkswagen Vehicle Shopper 4.23% 3.36x
Baltimore Orioles Fans 3.45% 3.28x
Washington DC Trip Planners 4.58% 3.12x
Philadelphia Eagles Fans 3.15% 2.72x
Mid-Atlantic Voters 3.25% 2.66x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 1.60% 6.21x
Ralph Lauren 0.58% 5.91x
Talbots 3.52% 5.67x
Chicos 2.78% 5.04x
Aeropostale 2.18% 4.90x
Gymboree 2.05% 4.82x
Jos A. Bank Clothiers 2.15% 4.46x
Dressbarn 2.30% 4.21x
Journeys 1.56% 4.00x
American Eagle Outfitters 2.88% 3.84x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 10.59% 18.55x
Central Pennsylvania Cluster 12.85% 15.06x
Baltimore Cluster 8.57% 7.37x
Upstate New York Local Information Cluster 3.55% 5.77x
New Jersey Travel Location Cluster 1.92% 4.95x
Delaware Cluster 0.89% 4.19x
Lacrosse College Athletics 0.39% 4.11x
Philadelphia Cluster 2.22% 3.48x
Bowling 0.25% 3.25x
West Virginia News 0.89% 3.22x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female