Explore the Weis Markets Audience
Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 133.9 thousand unique devices whose actions qualify for the Weis Markets audience.
INTERESTS
The Weis Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 15.69% | 9.82x |
| Republicans | 15.36% | 8.72x |
| Philadelphia Phillies Fans | 10.13% | 4.82x |
| Mid-Range Grocery Shoppers | 8.66% | 4.12x |
| Executive Travelers | 0.04% | 3.99x |
| Northeastern Voters | 8.01% | 3.83x |
| Norfolk and Virginia Beach Trip Planners | 8.50% | 3.77x |
| Baltimore Ravens Fans | 7.35% | 3.76x |
| Baltimore Orioles Fans | 7.03% | 3.67x |
| Washington DC Trip Planners | 7.35% | 3.52x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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APPAREL RETAILERS
The Weis Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Weis Markets audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.07% | 5.95x |
| Gymboree | 3.34% | 5.64x |
| Journeys | 3.90% | 4.40x |
| Charlotte Russe | 2.33% | 4.28x |
| Dressbarn | 3.41% | 4.00x |
| Aeropostale | 2.40% | 3.85x |
| Ralph Lauren | 0.86% | 3.81x |
| Talbots | 3.44% | 3.78x |
| Chicos | 3.34% | 3.67x |
| Jos A. Bank Clothiers | 3.73% | 3.63x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Weis Markets audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.49% | 21.34x |
| Scientology | 0.25% | 17.89x |
| Barcode Site & App Users | 0.05% | 16.77x |
| Northeast Pennsylvania Cluster | 15.36% | 15.06x |
| Central Pennsylvania Cluster | 24.67% | 14.58x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 13.68x |
| Survival Guides | 0.33% | 12.41x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.05% | 12.30x |
| As Seen On TV Products | 0.05% | 12.30x |
| Drawing & Animation | 0.16% | 12.22x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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DEMOGRAPHICS
The Weis Markets audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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