Explore the Weis Markets Audience
Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 162.7 thousand unique devices whose actions qualify for the Weis Markets audience.
INTERESTS
The Weis Markets audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.
| Interest | Composition | Index |
| Penn State Nittany Lions Fans | 14.43% | 7.77x |
| Republicans | 13.91% | 7.33x |
| Mid-Range Grocery Shoppers | 11.52% | 4.57x |
| Philadelphia Phillies Fans | 9.96% | 4.27x |
| Renaissance Faire Visitors | 9.81% | 3.71x |
| Washington DC Trip Planners | 9.08% | 3.56x |
| Northeastern Voters | 7.21% | 3.33x |
| Baltimore Ravens Fans | 7.11% | 3.11x |
| Norfolk and Virginia Beach Trip Planners | 7.52% | 2.93x |
| Mid-Atlantic Voters | 6.28% | 2.91x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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APPAREL RETAILERS
The Weis Markets audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.
| Location | Composition | Index |
| Gymboree | 4.65% | 5.15x |
| Talbots | 3.74% | 4.84x |
| Columbia | 1.23% | 4.52x |
| Dressbarn | 3.85% | 4.25x |
| Express Outlets | 0.81% | 4.13x |
| Ralph Lauren | 1.04% | 4.05x |
| Jos A. Bank Clothiers | 3.67% | 3.91x |
| American Eagle Outfitters | 5.48% | 3.68x |
| Charlotte Russe | 3.10% | 3.66x |
| Abercrombie & Fitch | 2.06% | 3.62x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.
| Content Affinity | Composition | Index |
| Northeast Pennsylvania Cluster | 12.77% | 16.32x |
| Central Pennsylvania Cluster | 18.06% | 12.00x |
| Delaware Cluster | 3.89% | 11.64x |
| Lacrosse College Athletics | 0.57% | 6.46x |
| Philadelphia Cluster | 4.88% | 4.89x |
| Baltimore Cluster | 8.10% | 4.61x |
| New Jersey Travel Location Cluster | 1.97% | 4.43x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.10% | 3.85x |
| Franchising | 0.09% | 3.66x |
| Mail Order Food | 0.31% | 3.65x |
Composition Percentage:
The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
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DEMOGRAPHICS
The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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