Dstillery Audiences

WEIS MARKETS

Audience Size: 22.2 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 22.2 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 23.57% 9.64x
Renaissance Faire Visitors 13.57% 6.72x
Northeastern Voters 12.14% 6.57x
Mid-Range Grocery Shoppers 12.86% 6.48x
Penn State Nittany Lions Fans 11.43% 6.43x
Chocolate Lovers 10.00% 4.91x
Philadelphia Phillies Fans 10.71% 4.39x
Philadelphia Trip Planners 5.71% 4.30x
Volkswagen Vehicle Shopper 8.57% 3.97x
Spa and Pool Owners 7.86% 3.76x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Columbia.

Location Composition Index
Columbia 0.64% 7.45x
Gymboree 4.03% 6.10x
Charlotte Russe 0.30% 4.22x
Ralph Lauren 0.82% 4.21x
Hollister 2.40% 3.88x
American Eagle Outfitters 3.22% 3.70x
Gap 2.79% 3.62x
Tommy Bahama 0.51% 3.56x
Talbots 1.59% 3.24x
Johnston and Murphy 0.31% 3.19x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 22.14% 26.11x
Central Pennsylvania Cluster 19.29% 8.27x
Philadelphia Cluster 7.86% 7.64x
Space & National Security 1.80% 5.82x
Pittsburgh News 12.14% 5.41x
Washington & Northern Virginia 2.86% 4.18x
New Jersey News Cluster 7.86% 3.89x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Baltimore Cluster 8.57% 3.64x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 0.93% 3.54x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female