Dstillery Audiences

WEIS MARKETS

Audience Size: 37.7 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 37.7 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 19.60% 9.52x
Penn State Nittany Lions Fans 11.53% 7.84x
Mid-Range Grocery Shoppers 10.95% 6.60x
Renaissance Faire Visitors 11.24% 5.77x
Northeastern Voters 9.22% 5.45x
Philadelphia Phillies Fans 10.37% 4.79x
Pittsburgh Penguins Fans 6.92% 3.81x
Competitive Wrestling Enthusiasts 9.80% 3.76x
Pittsburgh Pirates Fans 7.20% 3.74x
Baltimore Orioles Fans 6.92% 3.67x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 4.02% 5.99x
Charlotte Russe 0.38% 5.26x
Columbia 0.49% 4.95x
Tommy Bahama 0.67% 4.67x
American Eagle Outfitters 3.42% 4.03x
Talbots 1.86% 3.51x
Hollister 1.93% 3.40x
Ralph Lauren 0.75% 3.39x
Michael Kors 1.62% 3.30x
Johnston and Murphy 0.31% 3.19x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 19.31% 25.69x
Delaware Cluster 2.02% 8.24x
Central Pennsylvania Cluster 17.58% 8.14x
Baltimore Cluster 9.51% 4.79x
West Virginia News 3.17% 4.60x
Pittsburgh News 9.80% 4.56x
Calendar & Holidays 0.54% 4.46x
Philadelphia Cluster 3.75% 4.12x
Equestrian Cluster 0.58% 3.88x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male