Dstillery Audiences

WEIS MARKETS

Audience Size: 157.1 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 157.1 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Republicans.

Interest Composition Index
Republicans 14.78% 8.30x
Penn State Nittany Lions Fans 13.01% 7.70x
Mid-Range Grocery Shoppers 11.41% 5.38x
Northeastern Voters 8.19% 4.31x
Washington DC Trip Planners 9.32% 3.85x
Philadelphia Phillies Fans 8.92% 3.83x
Renaissance Faire Visitors 8.76% 3.81x
Baltimore Ravens Fans 8.19% 3.69x
Norfolk and Virginia Beach Trip Planners 8.43% 3.58x
Chocolate Lovers 6.75% 3.46x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Gymboree.

Location Composition Index
Gymboree 5.40% 5.05x
Talbots 3.85% 4.79x
Columbia 1.31% 4.77x
Express Outlets 0.94% 4.47x
Dressbarn 3.98% 4.22x
Ralph Lauren 1.17% 4.07x
Jos A. Bank Clothiers 3.85% 3.96x
LL Bean 0.48% 3.81x
American Eagle Outfitters 6.08% 3.77x
Charlotte Russe 3.17% 3.63x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 14.62% 18.91x
Central Pennsylvania Cluster 17.35% 10.99x
Delaware Cluster 3.53% 10.97x
Baltimore Cluster 10.20% 5.93x
Philadelphia Cluster 5.14% 5.60x
South Carolina Beach Travel 0.72% 5.07x
New Jersey Travel Location Cluster 1.77% 4.72x
Lacrosse College Athletics 0.32% 4.65x
Washington & Northern Virginia 4.74% 4.41x
Motorcycle Racing Researchers 0.24% 4.20x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female