Dstillery Audiences

WEIS MARKETS

Audience Size: 73.8 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 73.8 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Pennsylvania County and Local Fair Visitors.

Interest Composition Index
Pennsylvania County and Local Fair Visitors 23.36% 10.25x
Penn State Nittany Lions Fans 15.69% 8.91x
Mid-Range Grocery Shoppers 12.77% 7.19x
Northeastern Voters 11.68% 6.82x
Renaissance Faire Visitors 13.50% 6.55x
Chocolate Lovers 9.67% 5.05x
Philadelphia Phillies Fans 9.12% 3.99x
Pittsburgh Penguins Fans 7.85% 3.96x
Competitive Wrestling Enthusiasts 10.58% 3.84x
Home-Made Face Mask Researchers 0.73% 3.83x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 0.59% 8.33x
Columbia 0.50% 4.92x
Gymboree 2.90% 4.86x
Dressbarn 2.15% 4.18x
Talbots 1.67% 3.46x
LOFT 2.84% 3.44x
American Eagle Outfitters 2.65% 3.39x
Ralph Lauren 0.61% 3.19x
Johnston and Murphy 0.31% 3.19x
Old Navy 3.72% 3.14x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 24.45% 22.02x
Delaware Cluster 3.28% 8.54x
Central Pennsylvania Cluster 24.09% 8.35x
Philadelphia Cluster 6.20% 5.44x
Pittsburgh News 13.50% 5.07x
Baltimore Cluster 11.13% 4.89x
Upstate New York Local Information Cluster 5.47% 4.19x
Sports Apparel 0.55% 3.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
New Jersey Travel Location Cluster 1.28% 3.84x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female