Dstillery Audiences

WEIS MARKETS

Audience Size: 42.7 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 42.7 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 16.28% 8.67x
Pennsylvania County and Local Fair Visitors 22.12% 8.53x
Mid-Range Grocery Shoppers 13.27% 6.61x
Northeastern Voters 11.68% 5.95x
Renaissance Faire Visitors 13.81% 5.80x
Chocolate Lovers 10.09% 4.71x
Philadelphia Phillies Fans 10.44% 4.52x
Competitive Wrestling Enthusiasts 11.33% 3.89x
Pittsburgh Penguins Fans 8.85% 3.87x
Volkswagen Vehicle Shopper 8.50% 3.76x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Columbia.

Location Composition Index
Columbia 0.46% 5.97x
Gymboree 2.16% 5.11x
Charlotte Russe 0.23% 4.76x
American Eagle Outfitters 2.03% 3.72x
Old Navy 3.56% 3.24x
Johnston and Murphy 0.31% 3.19x
Kate Spade 0.50% 2.84x
Dressbarn 1.59% 2.82x
LOFT 1.34% 2.74x
White House Black Market 1.51% 2.73x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 22.65% 20.81x
Delaware Cluster 3.36% 9.16x
Central Pennsylvania Cluster 24.25% 7.94x
Philadelphia Cluster 7.79% 6.58x
Parenting Blogs 0.53% 5.08x
Pittsburgh News 13.45% 5.00x
Cakes & Sweets 0.53% 4.65x
New Jersey Travel Location Cluster 1.24% 3.95x
Baltimore Cluster 9.91% 3.86x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female