Dstillery Audiences

WEIS MARKETS

Audience Size: 50.8 Thousand Devices

Explore the Weis Markets Audience

Below you'll find more information about the Weis Markets audience, broken down in different categories based on their digital and physical behaviors. These are 50.8 thousand unique devices whose actions qualify for the Weis Markets audience.

Dstillery Crafted Audiences

INTERESTS

The Weis Markets audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Weis Markets audience is Penn State Nittany Lions Fans.

Interest Composition Index
Penn State Nittany Lions Fans 11.66% 11.69x
Pennsylvania County and Local Fair Visitors 20.51% 10.76x
Mid-Range Grocery Shoppers 12.35% 8.26x
Renaissance Faire Visitors 11.89% 6.75x
Northeastern Voters 8.62% 6.34x
Chocolate Lovers 8.16% 5.67x
Ice Cream Shoppers 7.46% 5.46x
Philadelphia Trip Planners 3.73% 5.32x
Fathers Day Celebrators 2.56% 3.85x
Water Park Visitors 10.72% 3.76x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Interest attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Weis Markets audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Weis Markets audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.31% 3.19x
Tommy Bahama 1.09% 2.44x
Columbia 0.64% 2.24x
Gymboree 4.23% 1.81x
Talbots 2.79% 1.80x
Levi Strauss 0.01% 1.63x
American Eagle Outfitters 3.89% 1.47x
Calvin Klein 0.12% 1.38x
Charlotte Russe 0.31% 1.29x
Michael Kors 2.21% 1.26x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Location attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Weis Markets audience is Northeast Pennsylvania Cluster.

Content Affinity Composition Index
Northeast Pennsylvania Cluster 21.91% 33.90x
Central Pennsylvania Cluster 19.58% 12.09x
Delaware Cluster 1.86% 7.13x
Niche Dating Websites 0.93% 7.12x
Philadelphia Cluster 5.13% 6.28x
Ireland Cluster 0.48% 5.81x
Motorcycle Lifestyle Researchers 1.17% 4.34x
Pittsburgh News 6.06% 4.09x
Baltimore Cluster 5.83% 3.99x
Assorted Topics (Animals, Clothing, Events, Education) 0.10% 3.85x
Composition Percentage: The overlap percentage between the Weis Markets audience and the Content Affinity attribute.
Index: A comparison of the Weis Markets audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Weis Markets audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female