Dstillery Audiences

WELLS FARGO

Audience Size: 7.5 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is South West State Fair Visitors.

Interest Composition Index
South West State Fair Visitors 3.86% 1.64x
Santa Cruz Trip Planners 3.76% 1.58x
Los Angeles Mass Transit Commuters 3.77% 1.45x
California Skiers and Snowboarders 3.24% 1.43x
Countdown to the Beach Travelers 0.01% 1.40x
Readers of Nicaraguan Content 2.45% 1.36x
California Trip Planners 3.38% 1.36x
Tahoe Skiers and Snowboarders 3.29% 1.36x
Symphony Music Enthusiasts 3.23% 1.33x
Readers of Mexican Content 2.58% 1.32x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Intermix.

Location Composition Index
Intermix 0.96% 6.17x
Topshop 0.43% 6.01x
Everlane 0.12% 5.92x
Lorna Jane 0.44% 5.87x
Zara 2.35% 5.63x
Joe's Jeans 0.34% 5.50x
Calvin Klein 0.47% 5.28x
Uniqlo 1.39% 5.28x
Madewell 2.28% 5.12x
Ann Taylor 2.02% 4.99x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.46% 2.08x
San Francisco Bay Area Cluster 2.31% 1.84x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.81x
Southern California Cluster 0.10% 1.78x
Northern California Cluster 1.33% 1.78x
Los Angeles Cluster 0.04% 1.73x
Central California Cluster 0.63% 1.64x
Southern California Tourism 0.45% 1.63x
Texas Sporting & Outdoors Cluster 0.03% 1.59x
Drawing & Animation 0.01% 1.56x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male