Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.22% | 1.68x |
| Los Angeles Mass Transit Commuters | 2.19% | 1.51x |
| Tahoe Skiers and Snowboarders | 1.80% | 1.44x |
| Symphony Music Enthusiasts | 1.99% | 1.43x |
| San Francisco Giants Fans | 1.63% | 1.41x |
| Oregon Ducks Fans | 1.34% | 1.41x |
| Countdown to the Beach Travelers | 0.01% | 1.40x |
| Oregon Trip Planners | 1.73% | 1.39x |
| California Skiers and Snowboarders | 1.70% | 1.38x |
| California Trip Planners | 1.92% | 1.36x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.52% | 6.47x |
| Topshop | 0.28% | 6.11x |
| Everlane | 0.11% | 6.10x |
| Intermix | 0.75% | 5.71x |
| Zara | 2.21% | 5.58x |
| Calvin Klein | 0.61% | 5.56x |
| Joe's Jeans | 0.38% | 5.25x |
| Tommy Bahama | 2.04% | 5.18x |
| Levi Strauss | 1.05% | 5.14x |
| Uniqlo | 1.14% | 5.07x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 2.24% | 1.88x |
| Tahoe & Reno Tourism | 0.35% | 1.64x |
| Northern California Cluster | 1.11% | 1.62x |
| Idaho Cluster | 0.44% | 1.62x |
| Southern California Cluster | 0.12% | 1.61x |
| Southern California Tourism | 0.50% | 1.59x |
| San Francisco Tourism | 0.18% | 1.55x |
| Los Angeles Cluster | 0.04% | 1.55x |
| Gadgets | 0.05% | 1.53x |
| Apartment & Community Real Estate Researchers | 0.05% | 1.51x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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