Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 350.4 thousand unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 3.41% | 1.69x |
| North West State Fair Visitors | 4.22% | 1.63x |
| Montana and Idaho Trip Planners | 3.47% | 1.63x |
| Washington Skiers and Snowboarders | 3.30% | 1.61x |
| Oregon Ducks Fans | 2.63% | 1.59x |
| South Atlantic Voters | 4.45% | 1.59x |
| Western Canada Skiers and Snowboarders | 2.36% | 1.59x |
| Seattle Seahawks Fans | 3.47% | 1.55x |
| Seattle Trip Planners | 3.68% | 1.53x |
| California Trip Planners | 2.61% | 1.53x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.01% | 10.06x |
| Lorna Jane | 0.18% | 9.50x |
| Joe's Jeans | 0.03% | 7.01x |
| Saint Laurent Paris | 0.09% | 6.81x |
| Topshop | 0.03% | 6.44x |
| Patagonia | 0.34% | 6.27x |
| Calvin Klein | 0.06% | 6.17x |
| Intermix | 0.11% | 6.01x |
| Armani | 0.33% | 5.74x |
| REI | 0.87% | 5.60x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Franco-African Cluster.
| Content Affinity | Composition | Index |
| Franco-African Cluster | 0.02% | 3.60x |
| Franchising | 0.02% | 3.19x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 3.11x |
| Holistic Medicine | 0.03% | 2.97x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.10% | 2.96x |
| San Francisco Tourism | 0.02% | 2.93x |
| Senior Care | 0.04% | 2.93x |
| Sports - Golf, Hunting, Fishing | 0.04% | 2.88x |
| Vancouver British Columbia Research Cluster | 0.03% | 2.64x |
| Chemicals | 0.02% | 2.64x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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