Dstillery Audiences

WELLS FARGO

Audience Size: 1.3 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Oregon Ducks Fans.

Interest Composition Index
Oregon Ducks Fans 1.84% 2.50x
Oregon Trip Planners 4.03% 2.47x
Oregon County and Local Fair Visitors 4.36% 1.92x
Mood Lifters Researchers 0.51% 1.63x
Seattle Trip Planners 1.66% 1.58x
Costco Deal Blog Readers 0.62% 1.57x
Food Bank Researchers 0.91% 1.57x
Winter Sports Destination Seekers 0.78% 1.55x
North West State Fair Visitors 3.73% 1.54x
Western Canada Skiers and Snowboarders 1.84% 1.51x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 5.87x
Topshop 0.04% 5.58x
Intermix 0.13% 5.54x
Supreme 0.02% 5.23x
Lorna Jane 0.17% 5.20x
Armani 0.41% 4.43x
Zara 0.41% 4.26x
REI 0.41% 4.22x
Free People 0.50% 4.10x
Madewell 0.55% 4.08x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Shipping & Logistics.

Content Affinity Composition Index
Shipping & Logistics 0.02% 4.86x
Foreign Language Education 0.02% 4.46x
Franco-African Cluster 0.02% 4.41x
Minnesota Community Business Cluster 0.05% 4.30x
African-American Hair 0.01% 3.78x
European Museums, Restaurants & Events 0.01% 3.68x
Home Remodeling 0.04% 3.68x
Home Remodeling 0.01% 3.58x
Oregon News 3.39% 3.34x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.01% 3.17x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male