Dstillery Audiences

WELLS FARGO

Audience Size: 2.7 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 4.01% 1.88x
North West State Fair Visitors 4.40% 1.83x
Houston Trip Planners 4.34% 1.73x
South Atlantic Voters 4.91% 1.72x
Washington Skiers and Snowboarders 3.55% 1.70x
Florida County and Local Fair Visitors 5.91% 1.68x
Miami Trip Planners 3.21% 1.67x
Seattle Seahawks Fans 3.88% 1.66x
Houston Astros Fans 3.38% 1.65x
Arizona Trip Planners 3.68% 1.64x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.29% 7.31x
Joe's Jeans 0.10% 6.94x
Everlane 0.06% 6.73x
Intermix 0.39% 6.41x
Supreme 0.06% 6.31x
Topshop 0.15% 6.30x
Patagonia 0.62% 6.03x
Calvin Klein 0.22% 5.90x
REI 1.04% 5.83x
Levi Strauss 0.02% 5.80x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Gadgets.

Content Affinity Composition Index
Gadgets 0.03% 3.56x
Alternative Streaming Services 0.01% 3.40x
Tahoe & Reno Tourism 0.65% 2.66x
Russia Cluster 0.04% 2.58x
Franchising 0.01% 2.53x
International Development & Health 0.05% 2.30x
Pac 12 Sports 0.06% 2.29x
Pacific Northwest Sports & News Cluster 1.18% 2.25x
Electronic Cabling 0.04% 2.22x
Pre-Built Home Researchers 0.16% 2.21x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male