Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Aspen Trip Planners.
| Interest | Composition | Index |
| Aspen Trip Planners | 0.95% | 1.56x |
| Oregon Trip Planners | 3.37% | 1.55x |
| Restaurant Supply Shoppers | 0.17% | 1.53x |
| Winter Sports Destination Seekers | 0.49% | 1.52x |
| Work Comes First Travelers | 0.12% | 1.52x |
| Costa Rica Trip Planners | 0.71% | 1.51x |
| Rock Climbing Enthusiasts | 1.02% | 1.48x |
| Asheville Trip Planners | 1.13% | 1.46x |
| Oregon Ducks Fans | 1.39% | 1.45x |
| Denver Trip Planners | 1.89% | 1.43x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.05% | 6.77x |
| Supreme | 0.04% | 6.65x |
| Tommy Bahama | 0.74% | 6.14x |
| Joe's Jeans | 0.04% | 6.01x |
| Lorna Jane | 0.18% | 5.91x |
| Everlane | 0.02% | 5.52x |
| Club Monaco | 0.16% | 5.22x |
| Free People | 0.48% | 5.16x |
| Intermix | 0.10% | 5.11x |
| Armani | 0.43% | 5.07x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Visa & Immigration.
| Content Affinity | Composition | Index |
| Visa & Immigration | 0.02% | 3.93x |
| European Museums, Restaurants & Events | 0.01% | 3.68x |
| Aid Groups | 0.04% | 3.18x |
| Children's Health | 0.02% | 3.02x |
| Tahoe & Reno Tourism | 0.24% | 3.01x |
| Turkey & Iran Cluster | 0.02% | 3.01x |
| Community Planning & Transportation | 0.02% | 2.77x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.03% | 2.76x |
| Pacific Northwest Sports & News Cluster | 0.30% | 2.72x |
| Smart Travel | 0.03% | 2.69x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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