Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Oregon Ducks Fans.
| Interest | Composition | Index |
| Oregon Ducks Fans | 1.84% | 2.50x |
| Oregon Trip Planners | 4.03% | 2.47x |
| Oregon County and Local Fair Visitors | 4.36% | 1.92x |
| Mood Lifters Researchers | 0.51% | 1.63x |
| Seattle Trip Planners | 1.66% | 1.58x |
| Costco Deal Blog Readers | 0.62% | 1.57x |
| Food Bank Researchers | 0.91% | 1.57x |
| Winter Sports Destination Seekers | 0.78% | 1.55x |
| North West State Fair Visitors | 3.73% | 1.54x |
| Western Canada Skiers and Snowboarders | 1.84% | 1.51x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.04% | 5.87x |
| Topshop | 0.04% | 5.58x |
| Intermix | 0.13% | 5.54x |
| Supreme | 0.02% | 5.23x |
| Lorna Jane | 0.17% | 5.20x |
| Armani | 0.41% | 4.43x |
| Zara | 0.41% | 4.26x |
| REI | 0.41% | 4.22x |
| Free People | 0.50% | 4.10x |
| Madewell | 0.55% | 4.08x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Shipping & Logistics.
| Content Affinity | Composition | Index |
| Shipping & Logistics | 0.02% | 4.86x |
| Foreign Language Education | 0.02% | 4.46x |
| Franco-African Cluster | 0.02% | 4.41x |
| Minnesota Community Business Cluster | 0.05% | 4.30x |
| African-American Hair | 0.01% | 3.78x |
| European Museums, Restaurants & Events | 0.01% | 3.68x |
| Home Remodeling | 0.04% | 3.68x |
| Home Remodeling | 0.01% | 3.58x |
| Oregon News | 3.39% | 3.34x |
| Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.01% | 3.17x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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