Dstillery Audiences

WELLS FARGO

Audience Size: 4.2 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 4.2 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 0.98% 1.56x
Houston Activity Researchers 2.00% 1.53x
Western Canada Skiers and Snowboarders 2.08% 1.50x
Washington Skiers and Snowboarders 2.66% 1.50x
Houston Trip Planners 3.79% 1.47x
Oregon Trip Planners 2.71% 1.47x
Thrift Store Shoppers 1.65% 1.46x
Billiards Enthusiasts 3.01% 1.44x
Houston Astros Fans 2.64% 1.42x
Texas Energy Providers 3.11% 1.42x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.56% 4.06x
Joe's Jeans 0.12% 3.47x
Supreme 0.01% 3.22x
Intermix 0.24% 3.19x
Saint Laurent Paris 0.23% 3.04x
REI 1.33% 2.99x
Patagonia 0.49% 2.99x
Armani 0.98% 2.91x
Club Monaco 0.41% 2.89x
Tommy Bahama 1.09% 2.86x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Clean Energy.

Content Affinity Composition Index
Clean Energy 0.01% 5.75x
Mobile Phone Networks 0.01% 4.99x
Trucks 0.02% 3.84x
Human Resources & Employee Management 0.01% 3.12x
Tahoe & Reno Tourism 0.34% 3.11x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.01% 2.99x
Turkey & Iran Cluster 0.02% 2.85x
Romanian News 0.02% 2.71x
Canada Business Cluster 0.03% 2.64x
Action Sports 0.03% 2.62x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male