Dstillery Audiences

WELLS FARGO

Audience Size: 6.5 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.46% 1.58x
Los Angeles Mass Transit Commuters 2.42% 1.54x
Symphony Music Enthusiasts 2.07% 1.52x
Executive Travelers 0.02% 1.52x
Opera Enthusiasts 1.69% 1.52x
Tahoe Skiers and Snowboarders 1.98% 1.47x
California Skiers and Snowboarders 2.12% 1.46x
California Trip Planners 2.17% 1.44x
San Francisco Trip Planners 1.99% 1.42x
Readers of South American Content 2.08% 1.41x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Everlane.

Location Composition Index
Everlane 0.09% 7.85x
Lorna Jane 0.60% 7.36x
Zara 2.07% 6.58x
Club Monaco 0.77% 6.53x
Intermix 0.64% 6.38x
Calvin Klein 0.71% 6.24x
Armani 1.61% 6.13x
Levi Strauss 0.81% 6.05x
Michael Kors 1.51% 5.91x
Madewell 1.21% 5.91x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.00% 2.96x
Barcode Site & App Users 0.01% 1.97x
San Francisco Bay Area Cluster 1.63% 1.89x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 1.88x
Drawing & Animation 0.01% 1.87x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.05% 1.84x
Environmental Conservation 0.00% 1.83x
San Francisco Tourism 0.18% 1.82x
Fashion & Cosmetics 0.01% 1.80x
Los Angeles Cluster 0.05% 1.80x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male