Dstillery Audiences

WELLS FARGO

Audience Size: 21.6 Thousand Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.30% 1.61x
California Skiers and Snowboarders 1.98% 1.52x
Los Angeles Trip Planners 2.09% 1.46x
Tahoe Skiers and Snowboarders 1.73% 1.45x
California Trip Planners 1.85% 1.45x
Readers of Panamanian Content 1.86% 1.43x
Readers of South American Content 1.92% 1.42x
Santa Monica Trip Planners 2.02% 1.42x
Readers of Nicaraguan Content 1.86% 1.40x
Miami Trip Planners 1.65% 1.39x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lululemon.

Location Composition Index
Lululemon 0.77% 10.57x
Michael Kors 1.20% 10.04x
Club Monaco 0.72% 6.87x
Patagonia 0.36% 5.88x
Banana Republic 2.54% 4.97x
The North Face 1.20% 4.63x
J. Crew 1.79% 4.21x
Brooks Brothers 1.78% 3.84x
REI 1.69% 3.64x
Gymboree 0.99% 3.29x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.02% 1.97x
San Francisco Bay Area Cluster 1.42% 1.82x
Turkey & Iran Cluster 0.03% 1.73x
Texas Media 1.26% 1.73x
Utah Cluster 0.62% 1.72x
Central & South American News 0.15% 1.71x
Los Angeles Tourism 0.90% 1.70x
LGBTQ Advocacy 0.72% 1.69x
San Francisco Tourism 0.17% 1.68x
Spain News - Madrid & Seville 0.21% 1.68x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999