Dstillery Audiences

WELLS FARGO

Audience Size: 7.7 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.22% 1.68x
Los Angeles Mass Transit Commuters 2.19% 1.51x
Tahoe Skiers and Snowboarders 1.80% 1.44x
Symphony Music Enthusiasts 1.99% 1.43x
San Francisco Giants Fans 1.63% 1.41x
Oregon Ducks Fans 1.34% 1.41x
Countdown to the Beach Travelers 0.01% 1.40x
Oregon Trip Planners 1.73% 1.39x
California Skiers and Snowboarders 1.70% 1.38x
California Trip Planners 1.92% 1.36x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.52% 6.47x
Topshop 0.28% 6.11x
Everlane 0.11% 6.10x
Intermix 0.75% 5.71x
Zara 2.21% 5.58x
Calvin Klein 0.61% 5.56x
Joe's Jeans 0.38% 5.25x
Tommy Bahama 2.04% 5.18x
Levi Strauss 1.05% 5.14x
Uniqlo 1.14% 5.07x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 2.24% 1.88x
Tahoe & Reno Tourism 0.35% 1.64x
Northern California Cluster 1.11% 1.62x
Idaho Cluster 0.44% 1.62x
Southern California Cluster 0.12% 1.61x
Southern California Tourism 0.50% 1.59x
San Francisco Tourism 0.18% 1.55x
Los Angeles Cluster 0.04% 1.55x
Gadgets 0.05% 1.53x
Apartment & Community Real Estate Researchers 0.05% 1.51x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male