Dstillery Audiences

WELLS FARGO

Audience Size: 1.1 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.51% 1.84x
Texas Energy Providers 3.84% 1.65x
Food Bank Researchers 1.17% 1.62x
Montana and Idaho Trip Planners 3.03% 1.60x
Phoenix Trip Planners 2.58% 1.59x
Western Canada Skiers and Snowboarders 2.40% 1.58x
Real Estate Decision Makers 2.41% 1.57x
Houston Trip Planners 3.93% 1.55x
Houston Activity Researchers 2.28% 1.55x
Arizona Trip Planners 3.59% 1.55x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.24% 9.43x
Everlane 0.01% 8.29x
Joe's Jeans 0.05% 7.73x
Intermix 0.19% 7.18x
Supreme 0.01% 6.50x
Saint Laurent Paris 0.15% 6.39x
Patagonia 0.41% 6.33x
Tommy Bahama 0.86% 6.06x
Calvin Klein 0.10% 5.95x
REI 1.06% 5.89x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Assorted Topics (Internet Slang, Hoaxes, Photography).

Content Affinity Composition Index
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.03% 5.00x
Auctions & Repossessions 0.04% 4.56x
Mysticism 0.03% 4.27x
Beauty & Cosmetics 0.09% 3.92x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.89x
San Francisco Tourism 0.02% 3.87x
Canadian Lifestyle 0.04% 3.75x
Marketing Professionals 0.07% 3.73x
Local & Travel England - Northern England 0.02% 3.15x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 3.15x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male