Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 2.7 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 4.01% | 1.88x |
| North West State Fair Visitors | 4.40% | 1.83x |
| Houston Trip Planners | 4.34% | 1.73x |
| South Atlantic Voters | 4.91% | 1.72x |
| Washington Skiers and Snowboarders | 3.55% | 1.70x |
| Florida County and Local Fair Visitors | 5.91% | 1.68x |
| Miami Trip Planners | 3.21% | 1.67x |
| Seattle Seahawks Fans | 3.88% | 1.66x |
| Houston Astros Fans | 3.38% | 1.65x |
| Arizona Trip Planners | 3.68% | 1.64x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.29% | 7.31x |
| Joe's Jeans | 0.10% | 6.94x |
| Everlane | 0.06% | 6.73x |
| Intermix | 0.39% | 6.41x |
| Supreme | 0.06% | 6.31x |
| Topshop | 0.15% | 6.30x |
| Patagonia | 0.62% | 6.03x |
| Calvin Klein | 0.22% | 5.90x |
| REI | 1.04% | 5.83x |
| Levi Strauss | 0.02% | 5.80x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Gadgets.
| Content Affinity | Composition | Index |
| Gadgets | 0.03% | 3.56x |
| Alternative Streaming Services | 0.01% | 3.40x |
| Tahoe & Reno Tourism | 0.65% | 2.66x |
| Russia Cluster | 0.04% | 2.58x |
| Franchising | 0.01% | 2.53x |
| International Development & Health | 0.05% | 2.30x |
| Pac 12 Sports | 0.06% | 2.29x |
| Pacific Northwest Sports & News Cluster | 1.18% | 2.25x |
| Electronic Cabling | 0.04% | 2.22x |
| Pre-Built Home Researchers | 0.16% | 2.21x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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