Dstillery Audiences

WELLS FARGO

Audience Size: 2.6 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 0.99% 1.82x
Houston Activity Researchers 1.76% 1.65x
Oregon Trip Planners 2.74% 1.55x
Santa Cruz Trip Planners 3.05% 1.54x
Ski and Snowboard Trip Planners 2.70% 1.51x
Winter Sports Destination Seekers 1.03% 1.50x
Thrift Store Shoppers 1.39% 1.49x
Austin Trip Planners 2.08% 1.47x
Montana and Idaho Trip Planners 2.35% 1.46x
Arizona Trip Planners 3.31% 1.45x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.65% 3.88x
Joe's Jeans 0.13% 3.42x
Intermix 0.28% 3.22x
Saint Laurent Paris 0.31% 3.15x
Patagonia 0.59% 3.08x
REI 1.62% 2.95x
Calvin Klein 0.19% 2.94x
Tommy Bahama 1.28% 2.86x
Supreme 0.01% 2.86x
Club Monaco 0.49% 2.85x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Humor & Entertainment.

Content Affinity Composition Index
Humor & Entertainment 0.04% 5.60x
Assorted Topics (Power Trains, Drones, Web Design) 0.02% 4.19x
MBA Education 0.02% 4.19x
Virginia Athletics 0.03% 3.09x
Tahoe & Reno Tourism 0.31% 3.01x
Italy Cluster 0.02% 2.94x
Horse Racing 0.01% 2.86x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.02% 2.59x
Vietnam Cluster 0.03% 2.51x
Work Productivity 0.01% 2.47x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male