Dstillery Audiences

WELLS FARGO

Audience Size: 3.3 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.13% 1.90x
Santa Cruz Trip Planners 3.98% 1.85x
South West State Fair Visitors 4.08% 1.81x
California Trip Planners 3.34% 1.79x
California Skiers and Snowboarders 3.44% 1.79x
Symphony Music Enthusiasts 3.34% 1.75x
Opera Enthusiasts 2.93% 1.73x
Los Angeles Trip Planners 3.67% 1.71x
Tahoe Skiers and Snowboarders 3.24% 1.70x
Santa Monica Trip Planners 3.54% 1.66x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Intermix.

Location Composition Index
Intermix 0.97% 6.01x
Topshop 0.53% 5.97x
Joe's Jeans 0.31% 5.93x
Lorna Jane 0.53% 5.91x
Everlane 0.13% 5.72x
Supreme 0.14% 5.70x
Zara 2.51% 5.58x
Calvin Klein 0.47% 5.55x
Uniqlo 1.62% 5.35x
Madewell 2.19% 5.18x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Mysticism.

Content Affinity Composition Index
Mysticism 0.03% 2.37x
Southern California Cluster 0.08% 2.21x
Tahoe & Reno Tourism 0.44% 2.18x
Southern California Tourism 0.40% 2.15x
San Francisco Bay Area Cluster 2.48% 2.06x
Local & Travel England - Northern England 0.01% 2.02x
Los Angeles Cluster 0.03% 1.96x
Central & South American News 0.24% 1.93x
Los Angeles Tourism 1.23% 1.93x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 1.90x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male