Dstillery Audiences

WELLS FARGO

Audience Size: 1.2 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Aspen Trip Planners.

Interest Composition Index
Aspen Trip Planners 0.95% 1.56x
Oregon Trip Planners 3.37% 1.55x
Restaurant Supply Shoppers 0.17% 1.53x
Winter Sports Destination Seekers 0.49% 1.52x
Work Comes First Travelers 0.12% 1.52x
Costa Rica Trip Planners 0.71% 1.51x
Rock Climbing Enthusiasts 1.02% 1.48x
Asheville Trip Planners 1.13% 1.46x
Oregon Ducks Fans 1.39% 1.45x
Denver Trip Planners 1.89% 1.43x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Topshop.

Location Composition Index
Topshop 0.05% 6.77x
Supreme 0.04% 6.65x
Tommy Bahama 0.74% 6.14x
Joe's Jeans 0.04% 6.01x
Lorna Jane 0.18% 5.91x
Everlane 0.02% 5.52x
Club Monaco 0.16% 5.22x
Free People 0.48% 5.16x
Intermix 0.10% 5.11x
Armani 0.43% 5.07x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Visa & Immigration.

Content Affinity Composition Index
Visa & Immigration 0.02% 3.93x
European Museums, Restaurants & Events 0.01% 3.68x
Aid Groups 0.04% 3.18x
Children's Health 0.02% 3.02x
Tahoe & Reno Tourism 0.24% 3.01x
Turkey & Iran Cluster 0.02% 3.01x
Community Planning & Transportation 0.02% 2.77x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 2.76x
Pacific Northwest Sports & News Cluster 0.30% 2.72x
Smart Travel 0.03% 2.69x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male