Dstillery Audiences

WELLS FARGO

Audience Size: 350.4 Thousand Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 350.4 thousand unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 3.41% 1.69x
North West State Fair Visitors 4.22% 1.63x
Montana and Idaho Trip Planners 3.47% 1.63x
Washington Skiers and Snowboarders 3.30% 1.61x
Oregon Ducks Fans 2.63% 1.59x
South Atlantic Voters 4.45% 1.59x
Western Canada Skiers and Snowboarders 2.36% 1.59x
Seattle Seahawks Fans 3.47% 1.55x
Seattle Trip Planners 3.68% 1.53x
California Trip Planners 2.61% 1.53x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Everlane.

Location Composition Index
Everlane 0.01% 10.06x
Lorna Jane 0.18% 9.50x
Joe's Jeans 0.03% 7.01x
Saint Laurent Paris 0.09% 6.81x
Topshop 0.03% 6.44x
Patagonia 0.34% 6.27x
Calvin Klein 0.06% 6.17x
Intermix 0.11% 6.01x
Armani 0.33% 5.74x
REI 0.87% 5.60x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Franco-African Cluster.

Content Affinity Composition Index
Franco-African Cluster 0.02% 3.60x
Franchising 0.02% 3.19x
Assorted Topics (Toys, T-Shirts, Volvos) 0.02% 3.11x
Holistic Medicine 0.03% 2.97x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.10% 2.96x
San Francisco Tourism 0.02% 2.93x
Senior Care 0.04% 2.93x
Sports - Golf, Hunting, Fishing 0.04% 2.88x
Vancouver British Columbia Research Cluster 0.03% 2.64x
Chemicals 0.02% 2.64x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male