Dstillery Audiences

WELLS FARGO

Audience Size: 682.6 Thousand Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 682.6 thousand unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Phoenix Trip Planners.

Interest Composition Index
Phoenix Trip Planners 3.29% 1.84x
Aspen Trip Planners 3.14% 1.72x
Arizona Wildcats Fans 3.20% 1.69x
Washington Skiers and Snowboarders 3.26% 1.64x
Telluride Trip Planners 3.14% 1.64x
Austin Trip Planners 3.84% 1.63x
Thrift Store Shoppers 2.28% 1.63x
Denver Trip Planners 2.91% 1.60x
Western Canada Skiers and Snowboarders 2.51% 1.60x
Miami Trip Planners 3.20% 1.58x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Intermix.

Location Composition Index
Intermix 0.20% 7.64x
Lorna Jane 0.23% 7.43x
Joe's Jeans 0.06% 7.37x
Saint Laurent Paris 0.16% 6.05x
REI 0.96% 5.35x
Tommy Bahama 0.79% 5.22x
Armani 0.59% 5.09x
American Apparel 0.70% 5.08x
Calvin Klein 0.10% 5.06x
Patagonia 0.33% 5.02x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Nepal News.

Content Affinity Composition Index
Nepal News 0.06% 5.71x
Spanish Lifestyle & Health 0.14% 4.28x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.09% 4.07x
Writing Resources 0.04% 3.94x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.89x
San Francisco Tourism 0.02% 3.87x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.05% 3.80x
Canadian News 0.06% 3.76x
Corporate Employment Pages 0.09% 3.57x
Nature & Wildlife 0.14% 3.55x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male