Dstillery Audiences

WELLS FARGO

Audience Size: 3.5 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.04% 1.62x
Los Angeles Mass Transit Commuters 2.09% 1.55x
Tahoe Skiers and Snowboarders 1.82% 1.46x
Los Angeles Trip Planners 2.08% 1.42x
Miami Trip Planners 1.63% 1.42x
Readers of Cuban Content 1.51% 1.39x
Readers of South American Content 1.84% 1.39x
California Skiers and Snowboarders 1.95% 1.39x
California Trip Planners 1.83% 1.39x
Readers of Panamanian Content 1.69% 1.38x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is The Childrens Place.

Location Composition Index
The Childrens Place 5.60% 10.76x
Lorna Jane 0.34% 10.37x
Zara 1.49% 9.03x
Everlane 0.05% 9.03x
Madewell 0.78% 8.26x
Intermix 0.43% 8.21x
Armani 1.06% 7.99x
Ann Taylor 0.88% 7.83x
Levi Strauss 0.54% 7.54x
Calvin Klein 0.51% 7.27x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Los Angeles Cluster.

Content Affinity Composition Index
Los Angeles Cluster 0.07% 2.14x
Central & South American News 0.15% 1.91x
Southern California Cluster 0.15% 1.81x
Drawing & Animation 0.01% 1.80x
Turkey & Iran Cluster 0.03% 1.76x
San Francisco Bay Area Cluster 1.46% 1.74x
Southern California Tourism 0.52% 1.73x
Idaho Cluster 0.30% 1.68x
LGBTQ Advocacy 0.70% 1.65x
Apartment & Community Real Estate Researchers 0.03% 1.65x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male