Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.06% | 1.79x |
| Santa Cruz Trip Planners | 4.87% | 1.70x |
| Opera Enthusiasts | 2.57% | 1.66x |
| Tahoe Skiers and Snowboarders | 3.89% | 1.65x |
| California Trip Planners | 3.77% | 1.64x |
| South West State Fair Visitors | 4.93% | 1.64x |
| Symphony Music Enthusiasts | 3.66% | 1.64x |
| California Skiers and Snowboarders | 3.79% | 1.60x |
| Los Angeles Mass Transit Commuters | 4.34% | 1.59x |
| Los Angeles Activities Researchers | 3.26% | 1.55x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.29% | 7.10x |
| Everlane | 0.14% | 6.53x |
| Lorna Jane | 0.59% | 6.52x |
| Topshop | 0.46% | 6.43x |
| Supreme | 0.14% | 6.41x |
| Intermix | 0.84% | 6.15x |
| Calvin Klein | 0.48% | 5.90x |
| Zara | 2.57% | 5.62x |
| Uniqlo | 1.69% | 5.58x |
| Club Monaco | 1.23% | 5.58x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Local & Travel England - North Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - North Midlands | 0.01% | 4.07x |
| Southern California Cluster | 0.06% | 2.97x |
| Romanian News | 0.02% | 2.38x |
| Drawing & Animation | 0.01% | 2.26x |
| Alternative Streaming Services | 0.02% | 2.26x |
| Southern California Tourism | 0.25% | 2.24x |
| San Francisco Bay Area Cluster | 2.08% | 2.21x |
| San Francisco Tourism | 0.08% | 2.20x |
| Vietnam Cluster | 0.05% | 2.17x |
| Los Angeles Cluster | 0.02% | 2.08x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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