Dstillery Audiences

WELLS FARGO

Audience Size: 6.7 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 6.7 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.73% 1.79x
Santa Cruz Trip Planners 4.05% 1.78x
California Skiers and Snowboarders 4.07% 1.74x
California Trip Planners 3.94% 1.71x
Symphony Music Enthusiasts 3.94% 1.71x
Tahoe Skiers and Snowboarders 3.82% 1.70x
Opera Enthusiasts 3.57% 1.70x
South West State Fair Visitors 4.31% 1.66x
Los Angeles Trip Planners 4.01% 1.63x
Santa Monica Trip Planners 4.00% 1.60x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.33% 6.91x
Supreme 0.14% 6.50x
Lorna Jane 0.68% 6.36x
Intermix 1.01% 6.30x
Topshop 0.52% 6.26x
Everlane 0.15% 6.04x
Calvin Klein 0.52% 5.87x
Zara 2.88% 5.70x
Uniqlo 1.88% 5.56x
Club Monaco 1.32% 5.52x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.03% 2.33x
Southern California Cluster 0.07% 2.08x
Tahoe & Reno Tourism 0.42% 2.04x
LGBTQ Advocacy 1.18% 2.02x
San Francisco Bay Area Cluster 2.39% 1.99x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.02% 1.99x
London Tourism & Events 0.02% 1.97x
Southern California Tourism 0.34% 1.90x
California Universities 0.44% 1.89x
Cosmetics Business 0.03% 1.89x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male