Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 1.27% | 1.66x |
| Oregon Trip Planners | 3.53% | 1.63x |
| Washington Skiers and Snowboarders | 3.34% | 1.57x |
| Western Canada Skiers and Snowboarders | 2.65% | 1.55x |
| Montana and Idaho Trip Planners | 3.36% | 1.55x |
| North West State Fair Visitors | 4.00% | 1.52x |
| South West State Fair Visitors | 4.35% | 1.46x |
| Austin Trip Planners | 3.77% | 1.45x |
| Florida County and Local Fair Visitors | 4.72% | 1.44x |
| Seattle Seahawks Fans | 3.17% | 1.42x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.01% | 6.80x |
| Lorna Jane | 0.17% | 4.40x |
| Intermix | 0.08% | 3.94x |
| Patagonia | 0.22% | 3.83x |
| REI | 0.50% | 3.65x |
| Joe's Jeans | 0.03% | 3.58x |
| Saint Laurent Paris | 0.08% | 3.46x |
| Armani | 0.34% | 3.38x |
| Abercrombie & Fitch | 0.14% | 3.25x |
| Tommy Bahama | 0.42% | 3.20x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Scuba Diving.
| Content Affinity | Composition | Index |
| Scuba Diving | 0.02% | 3.92x |
| International Development & Health | 0.01% | 3.92x |
| San Francisco Tourism | 0.02% | 3.87x |
| Local & Travel England - North Midlands | 0.01% | 3.30x |
| Local & Travel England - East Midlands | 0.02% | 3.13x |
| Sports - Golf, Hunting, Fishing | 0.01% | 2.98x |
| Senior Care | 0.04% | 2.93x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.04% | 2.81x |
| Learning & Development Products | 0.03% | 2.57x |
| Art News & Products | 0.02% | 2.51x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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