Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 682.6 thousand unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Phoenix Trip Planners.
| Interest | Composition | Index |
| Phoenix Trip Planners | 3.29% | 1.84x |
| Aspen Trip Planners | 3.14% | 1.72x |
| Arizona Wildcats Fans | 3.20% | 1.69x |
| Washington Skiers and Snowboarders | 3.26% | 1.64x |
| Telluride Trip Planners | 3.14% | 1.64x |
| Austin Trip Planners | 3.84% | 1.63x |
| Thrift Store Shoppers | 2.28% | 1.63x |
| Denver Trip Planners | 2.91% | 1.60x |
| Western Canada Skiers and Snowboarders | 2.51% | 1.60x |
| Miami Trip Planners | 3.20% | 1.58x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.20% | 7.64x |
| Lorna Jane | 0.23% | 7.43x |
| Joe's Jeans | 0.06% | 7.37x |
| Saint Laurent Paris | 0.16% | 6.05x |
| REI | 0.96% | 5.35x |
| Tommy Bahama | 0.79% | 5.22x |
| Armani | 0.59% | 5.09x |
| American Apparel | 0.70% | 5.08x |
| Calvin Klein | 0.10% | 5.06x |
| Patagonia | 0.33% | 5.02x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Nepal News.
| Content Affinity | Composition | Index |
| Nepal News | 0.06% | 5.71x |
| Spanish Lifestyle & Health | 0.14% | 4.28x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.09% | 4.07x |
| Writing Resources | 0.04% | 3.94x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.03% | 3.89x |
| San Francisco Tourism | 0.02% | 3.87x |
| Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) | 0.05% | 3.80x |
| Canadian News | 0.06% | 3.76x |
| Corporate Employment Pages | 0.09% | 3.57x |
| Nature & Wildlife | 0.14% | 3.55x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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