Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.01% | 1.71x |
| Montana and Idaho Trip Planners | 3.12% | 1.60x |
| Oregon Trip Planners | 3.31% | 1.60x |
| North West State Fair Visitors | 3.75% | 1.57x |
| Florida County and Local Fair Visitors | 4.86% | 1.56x |
| Phoenix Trip Planners | 2.90% | 1.56x |
| Houston Trip Planners | 3.68% | 1.54x |
| Washington Skiers and Snowboarders | 3.07% | 1.48x |
| Arizona Trip Planners | 3.28% | 1.48x |
| Texas Energy Providers | 3.28% | 1.47x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.23% | 7.71x |
| Everlane | 0.12% | 7.25x |
| Lorna Jane | 0.51% | 7.22x |
| Supreme | 0.12% | 6.86x |
| Topshop | 0.36% | 6.82x |
| Levi Strauss | 0.04% | 6.72x |
| Intermix | 0.71% | 6.55x |
| Calvin Klein | 0.42% | 6.20x |
| Uniqlo | 1.50% | 5.99x |
| Abercrombie & Fitch | 0.56% | 5.97x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Franchising.
| Content Affinity | Composition | Index |
| Franchising | 0.04% | 4.82x |
| Home Improvement Contractor | 0.03% | 3.94x |
| Online Learning | 0.01% | 3.28x |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.50x |
| Tahoe & Reno Tourism | 0.45% | 2.42x |
| Computer Printers | 0.02% | 2.22x |
| Real Estate Cluster | 0.08% | 2.14x |
| Apartment & Community Real Estate Researchers | 0.02% | 2.10x |
| Minnesota Community Business Cluster | 0.53% | 2.06x |
| Idaho Cluster | 0.74% | 2.01x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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