Dstillery Audiences

WELLS FARGO

Audience Size: 2 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 1.27% 1.66x
Oregon Trip Planners 3.53% 1.63x
Washington Skiers and Snowboarders 3.34% 1.57x
Western Canada Skiers and Snowboarders 2.65% 1.55x
Montana and Idaho Trip Planners 3.36% 1.55x
North West State Fair Visitors 4.00% 1.52x
South West State Fair Visitors 4.35% 1.46x
Austin Trip Planners 3.77% 1.45x
Florida County and Local Fair Visitors 4.72% 1.44x
Seattle Seahawks Fans 3.17% 1.42x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.01% 6.80x
Lorna Jane 0.17% 4.40x
Intermix 0.08% 3.94x
Patagonia 0.22% 3.83x
REI 0.50% 3.65x
Joe's Jeans 0.03% 3.58x
Saint Laurent Paris 0.08% 3.46x
Armani 0.34% 3.38x
Abercrombie & Fitch 0.14% 3.25x
Tommy Bahama 0.42% 3.20x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Scuba Diving.

Content Affinity Composition Index
Scuba Diving 0.02% 3.92x
International Development & Health 0.01% 3.92x
San Francisco Tourism 0.02% 3.87x
Local & Travel England - North Midlands 0.01% 3.30x
Local & Travel England - East Midlands 0.02% 3.13x
Sports - Golf, Hunting, Fishing 0.01% 2.98x
Senior Care 0.04% 2.93x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.04% 2.81x
Learning & Development Products 0.03% 2.57x
Art News & Products 0.02% 2.51x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male