Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.32% | 1.57x |
| Symphony Music Enthusiasts | 1.98% | 1.51x |
| Los Angeles Mass Transit Commuters | 2.43% | 1.50x |
| Tahoe Skiers and Snowboarders | 1.96% | 1.49x |
| Opera Enthusiasts | 1.87% | 1.49x |
| California Trip Planners | 2.26% | 1.43x |
| California Skiers and Snowboarders | 1.89% | 1.43x |
| Countdown to the Beach Travelers | 0.01% | 1.40x |
| San Francisco Giants Fans | 1.44% | 1.40x |
| San Diego Activities Researchers | 1.68% | 1.37x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 7.05x |
| Lorna Jane | 0.59% | 7.01x |
| Zara | 2.29% | 6.02x |
| Intermix | 0.73% | 5.98x |
| Club Monaco | 0.77% | 5.92x |
| Calvin Klein | 0.75% | 5.92x |
| Topshop | 0.12% | 5.85x |
| Levi Strauss | 0.90% | 5.76x |
| Tommy Bahama | 1.98% | 5.60x |
| Uniqlo | 1.01% | 5.37x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Environmentally Friendly Cars.
| Content Affinity | Composition | Index |
| Environmentally Friendly Cars | 0.01% | 2.18x |
| Southern California Cluster | 0.15% | 2.07x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.02% | 2.02x |
| Los Angeles Cluster | 0.05% | 1.89x |
| San Francisco Bay Area Cluster | 1.85% | 1.87x |
| Bulgaria Cluster | 0.01% | 1.76x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.73x |
| Southern California Tourism | 0.47% | 1.67x |
| San Francisco Tourism | 0.17% | 1.65x |
| Tahoe & Reno Tourism | 0.31% | 1.62x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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