Dstillery Audiences

WELLS FARGO

Audience Size: 6 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 6 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.06% 1.79x
Santa Cruz Trip Planners 4.87% 1.70x
Opera Enthusiasts 2.57% 1.66x
Tahoe Skiers and Snowboarders 3.89% 1.65x
California Trip Planners 3.77% 1.64x
South West State Fair Visitors 4.93% 1.64x
Symphony Music Enthusiasts 3.66% 1.64x
California Skiers and Snowboarders 3.79% 1.60x
Los Angeles Mass Transit Commuters 4.34% 1.59x
Los Angeles Activities Researchers 3.26% 1.55x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.29% 7.10x
Everlane 0.14% 6.53x
Lorna Jane 0.59% 6.52x
Topshop 0.46% 6.43x
Supreme 0.14% 6.41x
Intermix 0.84% 6.15x
Calvin Klein 0.48% 5.90x
Zara 2.57% 5.62x
Uniqlo 1.69% 5.58x
Club Monaco 1.23% 5.58x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 4.07x
Southern California Cluster 0.06% 2.97x
Romanian News 0.02% 2.38x
Drawing & Animation 0.01% 2.26x
Alternative Streaming Services 0.02% 2.26x
Southern California Tourism 0.25% 2.24x
San Francisco Bay Area Cluster 2.08% 2.21x
San Francisco Tourism 0.08% 2.20x
Vietnam Cluster 0.05% 2.17x
Los Angeles Cluster 0.02% 2.08x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male