Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 21.6 thousand unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.30% | 1.61x |
| California Skiers and Snowboarders | 1.98% | 1.52x |
| Los Angeles Trip Planners | 2.09% | 1.46x |
| Tahoe Skiers and Snowboarders | 1.73% | 1.45x |
| California Trip Planners | 1.85% | 1.45x |
| Readers of Panamanian Content | 1.86% | 1.43x |
| Readers of South American Content | 1.92% | 1.42x |
| Santa Monica Trip Planners | 2.02% | 1.42x |
| Readers of Nicaraguan Content | 1.86% | 1.40x |
| Miami Trip Planners | 1.65% | 1.39x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 0.77% | 10.57x |
| Michael Kors | 1.20% | 10.04x |
| Club Monaco | 0.72% | 6.87x |
| Patagonia | 0.36% | 5.88x |
| Banana Republic | 2.54% | 4.97x |
| The North Face | 1.20% | 4.63x |
| J. Crew | 1.79% | 4.21x |
| Brooks Brothers | 1.78% | 3.84x |
| REI | 1.69% | 3.64x |
| Gymboree | 0.99% | 3.29x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.02% | 1.97x |
| San Francisco Bay Area Cluster | 1.42% | 1.82x |
| Turkey & Iran Cluster | 0.03% | 1.73x |
| Texas Media | 1.26% | 1.73x |
| Utah Cluster | 0.62% | 1.72x |
| Central & South American News | 0.15% | 1.71x |
| Los Angeles Tourism | 0.90% | 1.70x |
| LGBTQ Advocacy | 0.72% | 1.69x |
| San Francisco Tourism | 0.17% | 1.68x |
| Spain News - Madrid & Seville | 0.21% | 1.68x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age and income brackets.
Age
18-24
Income
$50,000-$74,999
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