Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 2.6 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 0.99% | 1.82x |
| Houston Activity Researchers | 1.76% | 1.65x |
| Oregon Trip Planners | 2.74% | 1.55x |
| Santa Cruz Trip Planners | 3.05% | 1.54x |
| Ski and Snowboard Trip Planners | 2.70% | 1.51x |
| Winter Sports Destination Seekers | 1.03% | 1.50x |
| Thrift Store Shoppers | 1.39% | 1.49x |
| Austin Trip Planners | 2.08% | 1.47x |
| Montana and Idaho Trip Planners | 2.35% | 1.46x |
| Arizona Trip Planners | 3.31% | 1.45x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Curious about what else the Wells Fargo audience is interested in?
Sign Up
APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.65% | 3.88x |
| Joe's Jeans | 0.13% | 3.42x |
| Intermix | 0.28% | 3.22x |
| Saint Laurent Paris | 0.31% | 3.15x |
| Patagonia | 0.59% | 3.08x |
| REI | 1.62% | 2.95x |
| Calvin Klein | 0.19% | 2.94x |
| Tommy Bahama | 1.28% | 2.86x |
| Supreme | 0.01% | 2.86x |
| Club Monaco | 0.49% | 2.85x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Want to find more of the Wells Fargo audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Humor & Entertainment.
| Content Affinity | Composition | Index |
| Humor & Entertainment | 0.04% | 5.60x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.02% | 4.19x |
| MBA Education | 0.02% | 4.19x |
| Virginia Athletics | 0.03% | 3.09x |
| Tahoe & Reno Tourism | 0.31% | 3.01x |
| Italy Cluster | 0.02% | 2.94x |
| Horse Racing | 0.01% | 2.86x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.02% | 2.59x |
| Vietnam Cluster | 0.03% | 2.51x |
| Work Productivity | 0.01% | 2.47x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Want to see more of the Content Affinities the Wells Fargo audience visits?
Sign Up
DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Wells Fargo audience?
Sign Up