Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 6.5 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 2.46% | 1.58x |
| Los Angeles Mass Transit Commuters | 2.42% | 1.54x |
| Symphony Music Enthusiasts | 2.07% | 1.52x |
| Executive Travelers | 0.02% | 1.52x |
| Opera Enthusiasts | 1.69% | 1.52x |
| Tahoe Skiers and Snowboarders | 1.98% | 1.47x |
| California Skiers and Snowboarders | 2.12% | 1.46x |
| California Trip Planners | 2.17% | 1.44x |
| San Francisco Trip Planners | 1.99% | 1.42x |
| Readers of South American Content | 2.08% | 1.41x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.09% | 7.85x |
| Lorna Jane | 0.60% | 7.36x |
| Zara | 2.07% | 6.58x |
| Club Monaco | 0.77% | 6.53x |
| Intermix | 0.64% | 6.38x |
| Calvin Klein | 0.71% | 6.24x |
| Armani | 1.61% | 6.13x |
| Levi Strauss | 0.81% | 6.05x |
| Michael Kors | 1.51% | 5.91x |
| Madewell | 1.21% | 5.91x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.00% | 2.96x |
| Barcode Site & App Users | 0.01% | 1.97x |
| San Francisco Bay Area Cluster | 1.63% | 1.89x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 1.88x |
| Drawing & Animation | 0.01% | 1.87x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.05% | 1.84x |
| Environmental Conservation | 0.00% | 1.83x |
| San Francisco Tourism | 0.18% | 1.82x |
| Fashion & Cosmetics | 0.01% | 1.80x |
| Los Angeles Cluster | 0.05% | 1.80x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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