Explore the Wells Fargo Audience
Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 3.3 million unique devices whose actions qualify for the Wells Fargo audience.
INTERESTS
The Wells Fargo audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wells Fargo audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.13% | 1.90x |
| Santa Cruz Trip Planners | 3.98% | 1.85x |
| South West State Fair Visitors | 4.08% | 1.81x |
| California Trip Planners | 3.34% | 1.79x |
| California Skiers and Snowboarders | 3.44% | 1.79x |
| Symphony Music Enthusiasts | 3.34% | 1.75x |
| Opera Enthusiasts | 2.93% | 1.73x |
| Los Angeles Trip Planners | 3.67% | 1.71x |
| Tahoe Skiers and Snowboarders | 3.24% | 1.70x |
| Santa Monica Trip Planners | 3.54% | 1.66x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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APPAREL RETAILERS
The Wells Fargo audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wells Fargo audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.97% | 6.01x |
| Topshop | 0.53% | 5.97x |
| Joe's Jeans | 0.31% | 5.93x |
| Lorna Jane | 0.53% | 5.91x |
| Everlane | 0.13% | 5.72x |
| Supreme | 0.14% | 5.70x |
| Zara | 2.51% | 5.58x |
| Calvin Klein | 0.47% | 5.55x |
| Uniqlo | 1.62% | 5.35x |
| Madewell | 2.19% | 5.18x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wells Fargo audience is Mysticism.
| Content Affinity | Composition | Index |
| Mysticism | 0.03% | 2.37x |
| Southern California Cluster | 0.08% | 2.21x |
| Tahoe & Reno Tourism | 0.44% | 2.18x |
| Southern California Tourism | 0.40% | 2.15x |
| San Francisco Bay Area Cluster | 2.48% | 2.06x |
| Local & Travel England - Northern England | 0.01% | 2.02x |
| Los Angeles Cluster | 0.03% | 1.96x |
| Central & South American News | 0.24% | 1.93x |
| Los Angeles Tourism | 1.23% | 1.93x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.02% | 1.90x |
Composition Percentage:
The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
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DEMOGRAPHICS
The Wells Fargo audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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