Dstillery Audiences

WELLS FARGO

Audience Size: 4.9 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 4.9 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Shelf-Stable Food Content Readers.

Interest Composition Index
Shelf-Stable Food Content Readers 0.01% 1.71x
Montana and Idaho Trip Planners 3.12% 1.60x
Oregon Trip Planners 3.31% 1.60x
North West State Fair Visitors 3.75% 1.57x
Florida County and Local Fair Visitors 4.86% 1.56x
Phoenix Trip Planners 2.90% 1.56x
Houston Trip Planners 3.68% 1.54x
Washington Skiers and Snowboarders 3.07% 1.48x
Arizona Trip Planners 3.28% 1.48x
Texas Energy Providers 3.28% 1.47x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.23% 7.71x
Everlane 0.12% 7.25x
Lorna Jane 0.51% 7.22x
Supreme 0.12% 6.86x
Topshop 0.36% 6.82x
Levi Strauss 0.04% 6.72x
Intermix 0.71% 6.55x
Calvin Klein 0.42% 6.20x
Uniqlo 1.50% 5.99x
Abercrombie & Fitch 0.56% 5.97x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Franchising.

Content Affinity Composition Index
Franchising 0.04% 4.82x
Home Improvement Contractor 0.03% 3.94x
Online Learning 0.01% 3.28x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.50x
Tahoe & Reno Tourism 0.45% 2.42x
Computer Printers 0.02% 2.22x
Real Estate Cluster 0.08% 2.14x
Apartment & Community Real Estate Researchers 0.02% 2.10x
Minnesota Community Business Cluster 0.53% 2.06x
Idaho Cluster 0.74% 2.01x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male