Dstillery Audiences

WELLS FARGO

Audience Size: 7.9 Million Devices

Explore the Wells Fargo Audience

Below you'll find more information about the Wells Fargo audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Wells Fargo audience.

Dstillery Crafted Audiences

INTERESTS

The Wells Fargo audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wells Fargo audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 2.32% 1.57x
Symphony Music Enthusiasts 1.98% 1.51x
Los Angeles Mass Transit Commuters 2.43% 1.50x
Tahoe Skiers and Snowboarders 1.96% 1.49x
Opera Enthusiasts 1.87% 1.49x
California Trip Planners 2.26% 1.43x
California Skiers and Snowboarders 1.89% 1.43x
Countdown to the Beach Travelers 0.01% 1.40x
San Francisco Giants Fans 1.44% 1.40x
San Diego Activities Researchers 1.68% 1.37x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Interest attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wells Fargo audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wells Fargo audience is Everlane.

Location Composition Index
Everlane 0.10% 7.05x
Lorna Jane 0.59% 7.01x
Zara 2.29% 6.02x
Intermix 0.73% 5.98x
Club Monaco 0.77% 5.92x
Calvin Klein 0.75% 5.92x
Topshop 0.12% 5.85x
Levi Strauss 0.90% 5.76x
Tommy Bahama 1.98% 5.60x
Uniqlo 1.01% 5.37x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Location attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wells Fargo audience is Environmentally Friendly Cars.

Content Affinity Composition Index
Environmentally Friendly Cars 0.01% 2.18x
Southern California Cluster 0.15% 2.07x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.02% 2.02x
Los Angeles Cluster 0.05% 1.89x
San Francisco Bay Area Cluster 1.85% 1.87x
Bulgaria Cluster 0.01% 1.76x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.73x
Southern California Tourism 0.47% 1.67x
San Francisco Tourism 0.17% 1.65x
Tahoe & Reno Tourism 0.31% 1.62x
Composition Percentage: The overlap percentage between the Wells Fargo audience and the Content Affinity attribute.
Index: A comparison of the Wells Fargo audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wells Fargo audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male