Dstillery Audiences

WENDY'S

Audience Size: 1.5 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Big Box Store Jewelry Sale Shoppers 0.05% 1.53x
Smoky Mountains Trip Planners 1.94% 1.46x
Nashville Trip Planners 1.48% 1.45x
Ohio County and Local Fair Visitors 3.21% 1.42x
Asheville Trip Planners 1.43% 1.40x
Florida Atlantic Coast Trip Planners 1.89% 1.36x
Atlanta United Fans 1.48% 1.36x
Myrtle Beach Trip Planners 2.37% 1.34x
SEC Fans 1.94% 1.34x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 0.70% 4.45x
Carhartt 12.96% 3.88x
Lane Bryant 1.48% 3.67x
Mens Wearhouse 2.19% 3.65x
Buckle 1.92% 3.50x
Dressbarn 1.20% 3.47x
Express Outlets 0.28% 3.47x
The Childrens Place 1.97% 3.41x
Jos A. Bank Clothiers 1.19% 3.37x
Zara 0.33% 3.33x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.02% 4.50x
Local & Travel England - Northern England 0.03% 4.29x
Art News & Products 0.02% 4.04x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.81x
African-American Hair 0.01% 3.71x
Survival Guides 0.01% 3.61x
Paleo & Keto Diet Enthusiasts 0.03% 3.14x
Nursing 0.02% 3.05x
Police Gear 0.01% 2.99x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.03% 2.93x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male