Dstillery Audiences

WENDY'S

Audience Size: 2 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Ohio County and Local Fair Visitors 4.50% 1.48x
Cininnati Reds Fans 3.38% 1.33x
Smoky Mountains Trip Planners 3.29% 1.32x
Tennessee Volunteers Fans 3.38% 1.31x
Holiday Season Electronics and Game Deal Shoppers 1.92% 1.31x
Chain Pizzeria Fans 3.30% 1.30x
Ohio State Buckeyes Fans 3.15% 1.30x
Florida Gators Fans 3.41% 1.30x
Kentucky Wildcats Fans 3.04% 1.29x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.01% 4.59x
Express Outlets 0.49% 3.72x
Belk 0.92% 3.66x
Buckle 2.71% 3.51x
Mens Wearhouse 3.82% 3.46x
Gymboree 2.03% 3.46x
Victoria's Secret 4.00% 3.45x
Aeropostale 2.42% 3.45x
Jos A. Bank Clothiers 1.92% 3.41x
Maurices 4.62% 3.39x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Mining & Natural Resources.

Content Affinity Composition Index
Mining & Natural Resources 0.02% 4.43x
Cigars 0.01% 3.26x
Memes & Comedy 0.01% 3.26x
Gadgets 0.01% 3.08x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.03% 3.07x
Malaya 0.02% 2.96x
Health & Safety Compliance 0.02% 2.86x
Winnipeg Canada News 0.01% 2.77x
Right Wing Blogs - Political Activism 0.02% 2.70x
Concert Posters 0.01% 2.64x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male