Dstillery Audiences

WENDY'S

Audience Size: 8.4 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 8.4 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 3.64% 1.49x
Ohio County and Local Fair Visitors 3.74% 1.47x
Smoky Mountains Trip Planners 2.95% 1.40x
Chain Pizzeria Fans 3.48% 1.36x
Florida Atlantic Coast Trip Planners 3.32% 1.32x
Cininnati Reds Fans 2.69% 1.31x
Myrtle Beach Trip Planners 2.59% 1.30x
Hip Hop Fans 3.14% 1.29x
Palm Beach Trip Planners 2.67% 1.28x
South Atlantic State Fair Visitors 3.07% 1.27x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.16% 4.42x
Express Outlets 0.85% 4.04x
Charlotte Russe 3.48% 3.98x
Buckle 4.46% 3.94x
Levi Strauss 1.07% 3.87x
Mens Wearhouse 6.57% 3.85x
Lane Bryant 3.65% 3.83x
Aeropostale 4.81% 3.83x
Hollister 3.50% 3.82x
The Childrens Place 7.03% 3.79x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.54% 3.56x
Ohio Universities 0.60% 1.93x
Central & Northwest Ohio Cluster 1.97% 1.74x
Credit Unions & Consumer Protection 0.02% 1.70x
Italy Cluster 0.02% 1.69x
Assorted Topics (Safari, Health, Wellness, Sports) 0.01% 1.66x
Cincinnati Cluster 2.28% 1.58x
Higher Education 0.13% 1.49x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.01% 1.48x
West Virginia News 0.77% 1.47x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female