Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 1.57% | 1.42x |
| Cabin Rental Researchers | 1.69% | 1.31x |
| Florida Atlantic Coast Trip Planners | 1.87% | 1.27x |
| Florida Gulf Coast Travel Researchers | 1.72% | 1.26x |
| Water Park Visitors | 1.66% | 1.26x |
| North Carolina Travel Researchers | 3.12% | 1.20x |
| Chain Pizzeria Fans | 1.88% | 1.20x |
| Alabama Trip Planners | 3.61% | 1.19x |
| Georgia Trip Planners | 1.71% | 1.17x |
| Fort Lauderdale Trip Planners | 1.85% | 1.16x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.40% | 6.16x |
| Express Outlets | 0.50% | 5.31x |
| Aeropostale | 2.25% | 5.12x |
| Gymboree | 2.04% | 4.92x |
| American Eagle Outfitters | 3.83% | 4.88x |
| Hollister | 1.92% | 4.86x |
| Brooks Brothers | 2.55% | 4.85x |
| Charlotte Russe | 1.52% | 4.85x |
| Journeys | 2.73% | 4.83x |
| Dressbarn | 3.13% | 4.82x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is South Florida Cluster.
| Content Affinity | Composition | Index |
| South Florida Cluster | 1.85% | 1.28x |
| Florida Jacksonville & Orlando Cluster | 1.75% | 1.27x |
| Michigan Cluster | 1.52% | 1.26x |
| Car Forums | 1.82% | 1.19x |
| Florida Local News Cluster | 1.88% | 1.15x |
| Chain Restaurants | 1.89% | 1.14x |
| Georgia Cluster | 2.01% | 1.09x |
| African American Celebrity Gossip | 3.96% | 1.07x |
| Latest Sports News | 3.43% | 1.07x |
| Career Cluster A | 3.15% | 1.06x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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