Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Hulu Users.
| Interest | Composition | Index |
| Hulu Users | 0.06% | 1.58x |
| Verizon Wireless Customers | 0.08% | 1.55x |
| True Crime Podcast Listeners | 0.02% | 1.55x |
| Ohio County and Local Fair Visitors | 4.58% | 1.51x |
| Smoky Mountains Trip Planners | 3.54% | 1.43x |
| Telemedicine Content Readers | 0.03% | 1.41x |
| Cininnati Reds Fans | 3.58% | 1.40x |
| Cabin Rental Researchers | 4.36% | 1.39x |
| Michigan County and Local Fair Visitors | 4.25% | 1.38x |
| Financially Aware (COVID-19 related) | 0.26% | 1.37x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Maurices.
| Location | Composition | Index |
| Maurices | 1.33% | 4.88x |
| Belk | 0.88% | 4.68x |
| Lane Bryant | 2.51% | 4.07x |
| Carhartt | 24.40% | 4.06x |
| Charlotte Russe | 0.28% | 4.01x |
| Buckle | 2.88% | 3.94x |
| The Childrens Place | 4.40% | 3.87x |
| Old Navy | 4.57% | 3.86x |
| Aeropostale | 2.97% | 3.86x |
| Express Outlets | 0.44% | 3.86x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.01% | 3.87x |
| Higher-End Fashion Brands | 0.03% | 3.16x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.02% | 2.29x |
| Consumer Rewards | 0.01% | 2.28x |
| Scuba Diving | 0.01% | 2.21x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.02% | 2.19x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.06% | 2.02x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.02% | 1.95x |
| Comedy Content | 0.04% | 1.92x |
| Shipping & Logistics | 0.02% | 1.87x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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