Dstillery Audiences

WENDY'S

Audience Size: 7.9 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.57% 1.42x
Cabin Rental Researchers 1.69% 1.31x
Florida Atlantic Coast Trip Planners 1.87% 1.27x
Florida Gulf Coast Travel Researchers 1.72% 1.26x
Water Park Visitors 1.66% 1.26x
North Carolina Travel Researchers 3.12% 1.20x
Chain Pizzeria Fans 1.88% 1.20x
Alabama Trip Planners 3.61% 1.19x
Georgia Trip Planners 1.71% 1.17x
Fort Lauderdale Trip Planners 1.85% 1.16x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.40% 6.16x
Express Outlets 0.50% 5.31x
Aeropostale 2.25% 5.12x
Gymboree 2.04% 4.92x
American Eagle Outfitters 3.83% 4.88x
Hollister 1.92% 4.86x
Brooks Brothers 2.55% 4.85x
Charlotte Russe 1.52% 4.85x
Journeys 2.73% 4.83x
Dressbarn 3.13% 4.82x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is South Florida Cluster.

Content Affinity Composition Index
South Florida Cluster 1.85% 1.28x
Florida Jacksonville & Orlando Cluster 1.75% 1.27x
Michigan Cluster 1.52% 1.26x
Car Forums 1.82% 1.19x
Florida Local News Cluster 1.88% 1.15x
Chain Restaurants 1.89% 1.14x
Georgia Cluster 2.01% 1.09x
African American Celebrity Gossip 3.96% 1.07x
Latest Sports News 3.43% 1.07x
Career Cluster A 3.15% 1.06x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male