Dstillery Audiences

WENDY'S

Audience Size: 6.6 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 6.6 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Ohio County and Local Fair Visitors 3.36% 1.35x
Smoky Mountains Trip Planners 2.43% 1.29x
Cabin Rental Researchers 4.23% 1.28x
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.05% 1.27x
Cininnati Reds Fans 2.53% 1.24x
Food Bank Researchers 0.68% 1.23x
Smokie Mountain Trip Planner 4.20% 1.22x
Tennessee Volunteers Fans 2.85% 1.22x
Ohio State Buckeyes Fans 2.32% 1.22x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 2.38% 2.22x
Express Outlets 1.07% 2.00x
Buckle 6.86% 1.98x
Lane Bryant 5.79% 1.98x
Maurices 9.25% 1.95x
Mens Wearhouse 8.13% 1.93x
Jos A. Bank Clothiers 4.34% 1.89x
Talbots 3.17% 1.88x
Dressbarn 4.51% 1.88x
Old Navy 9.87% 1.88x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is National Parks.

Content Affinity Composition Index
National Parks 0.02% 4.40x
Southern California Tourism 0.01% 3.37x
Furniture Shopping 0.01% 2.74x
Film Production 0.01% 2.58x
Discount Shopping 0.01% 1.97x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.74x
Medical Journals 0.03% 1.71x
Ohio Universities 0.29% 1.71x
Numerology & Astrology 0.02% 1.68x
Local & Travel England - Northern England 0.01% 1.65x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female