Dstillery Audiences

WENDY'S

Audience Size: 8.7 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 2.44% 1.37x
Smoky Mountains Trip Planners 2.35% 1.32x
Alabama Trip Planners 2.79% 1.26x
Florida Gulf Coast Travel Researchers 2.80% 1.24x
Chain Pizzeria Fans 2.76% 1.24x
Automotive Auctions Enthusiasts 2.09% 1.24x
Florida Atlantic Coast Trip Planners 2.97% 1.22x
Cininnati Reds Fans 1.94% 1.22x
Dodge Vehicle Shoppers 2.34% 1.22x
Ohio State Buckeyes Fans 2.00% 1.22x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.03% 4.76x
Express Outlets 0.72% 4.41x
Buckle 3.45% 4.14x
Carhartt 2.64% 4.07x
Charlotte Russe 2.58% 4.05x
Hollister 2.54% 4.02x
Lane Bryant 3.46% 3.96x
Aeropostale 2.97% 3.95x
Mens Wearhouse 6.35% 3.94x
Topshop 0.23% 3.94x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.31% 1.82x
Ohio Universities 0.60% 1.81x
Central & Northwest Ohio Cluster 1.70% 1.80x
Assorted Topics (Cooking, Games, Viral Media) 0.01% 1.71x
Cars, Travel & Food 0.04% 1.65x
Online Learning 0.02% 1.65x
Cincinnati Cluster 2.06% 1.61x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 1.57x
Scuba Diving 0.03% 1.52x
West Virginia News 0.61% 1.45x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female