Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.08% | 1.55x |
| Michigan County and Local Fair Visitors | 4.24% | 1.50x |
| Online Payroll Services Users | 2.61% | 1.45x |
| Restaurant Supply Shoppers | 0.13% | 1.42x |
| Ohio County and Local Fair Visitors | 3.56% | 1.39x |
| Midwestern Voters | 3.06% | 1.36x |
| Smoky Mountains Trip Planners | 2.29% | 1.34x |
| Detroit Tigers Fans | 2.85% | 1.31x |
| Florida Trip Planners | 2.23% | 1.30x |
| Detroit Trip Planners | 1.90% | 1.29x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Curious about what else the Wendy's audience is interested in?
Sign Up
APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.89% | 3.52x |
| Express Outlets | 0.74% | 3.18x |
| Buckle | 5.52% | 3.14x |
| Lane Bryant | 4.46% | 3.12x |
| Mens Wearhouse | 6.63% | 3.08x |
| Maurices | 7.53% | 3.01x |
| Abercrombie & Fitch | 0.28% | 3.00x |
| Jos A. Bank Clothiers | 3.46% | 3.00x |
| Talbots | 2.50% | 2.97x |
| Old Navy | 7.44% | 2.95x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Want to find more of the Wendy's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Cheerleading.
| Content Affinity | Composition | Index |
| Cheerleading | 0.02% | 5.89x |
| Virginia Athletics | 0.03% | 5.13x |
| Lacrosse College Athletics | 0.03% | 4.38x |
| Mobile Industry Information | 0.04% | 3.71x |
| English as a Second Language | 0.03% | 3.61x |
| Romanian News | 0.02% | 3.33x |
| Malaya | 0.02% | 3.23x |
| Perfume, Makeup & Cosmetics | 0.03% | 2.70x |
| Survival Guides | 0.01% | 2.62x |
| National Parks | 0.01% | 2.43x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Want to see more of the Content Affinities the Wendy's audience visits?
Sign Up
DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Wendy's audience?
Sign Up