Dstillery Audiences

WENDY'S

Audience Size: 7.5 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 2.48% 1.35x
Cabin Rental Researchers 2.55% 1.34x
Water Park Visitors 2.59% 1.27x
Myrtle Beach Trip Planners 2.03% 1.26x
Black Friday Deal Shoppers 2.40% 1.26x
Cleveland Indians Fans 2.37% 1.23x
Alabama Trip Planners 2.35% 1.21x
Ohio State Buckeyes Fans 2.14% 1.21x
Midwestern Voters 2.06% 1.21x
Dodge Vehicle Shoppers 2.26% 1.19x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.21% 5.00x
Express Outlets 0.70% 4.49x
Hollister 2.34% 4.14x
Buckle 2.92% 4.13x
Charlotte Russe 2.23% 4.10x
Aeropostale 2.53% 4.06x
Johnston and Murphy 1.97% 4.05x
Carhartt 6.66% 4.01x
Gymboree 2.37% 4.00x
Lane Bryant 3.84% 3.97x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.02% 3.39x
Flags & Trump 0.02% 2.50x
Survival Guides 0.06% 2.21x
Alaska Cluster 0.45% 1.91x
Content Streamers & Downloaders 0.02% 1.91x
Memphis News 0.24% 1.77x
Ohio Universities 0.65% 1.74x
Central & Northwest Ohio Cluster 1.84% 1.62x
Airsoft & Paintball Equipment 0.10% 1.61x
West Virginia News 0.80% 1.59x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female