Dstillery Audiences

WENDY'S

Audience Size: 1.5 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Ohio County and Local Fair Visitors 3.67% 1.38x
Online Payroll Services Users 1.73% 1.28x
Smokie Mountain Trip Planner 4.13% 1.27x
Aspen Trip Planners 0.72% 1.26x
Michigan County and Local Fair Visitors 3.84% 1.25x
Ohio State Buckeyes Fans 3.03% 1.25x
Atlanta Trip Planners 2.32% 1.25x
Golden State Warriors Fans 3.49% 1.24x
Cincinnati Bengals Fans 2.21% 1.23x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 0.52% 5.25x
Zara 0.45% 4.69x
Lane Bryant 0.96% 4.42x
Mens Wearhouse 1.70% 4.33x
Charlotte Russe 0.44% 4.31x
Express Outlets 0.29% 4.24x
Aeropostale 1.48% 4.24x
Tommy Bahama 0.48% 4.17x
Buckle 1.53% 4.05x
Journeys 2.20% 4.04x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.03% 6.78x
Medical & Pharmaceutical Scholarship 0.01% 3.87x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.03% 3.70x
Beauty & Cosmetics 0.01% 3.70x
Local & Travel England - Northern England 0.01% 2.90x
Mobile Industry Information 0.03% 2.85x
Community Planning & Transportation 0.02% 2.73x
Free Online Game Players 0.03% 2.58x
Yoga & Meditation 0.01% 2.47x
Romanian News 0.01% 2.47x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male