Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 1.46% | 1.39x |
| Cabin Rental Researchers | 1.83% | 1.35x |
| Florida Gulf Coast Travel Researchers | 1.67% | 1.32x |
| Myrtle Beach Trip Planners | 1.43% | 1.29x |
| Chain Pizzeria Fans | 1.82% | 1.27x |
| Orlando Trip Planners | 1.72% | 1.26x |
| South Atlantic Voters | 1.50% | 1.25x |
| Florida Atlantic Coast Trip Planners | 1.56% | 1.25x |
| Hip Hop Fans | 1.65% | 1.24x |
| SEC Fans | 1.32% | 1.24x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 0.77% | 5.34x |
| Hollister | 0.59% | 4.73x |
| Everlane | 0.03% | 4.70x |
| Express Outlets | 0.13% | 4.68x |
| Journeys | 0.98% | 4.58x |
| Express | 0.83% | 4.48x |
| Aeropostale | 1.24% | 4.47x |
| Charlotte Russe | 0.70% | 4.44x |
| Brooks Brothers | 1.87% | 4.40x |
| Old Navy | 1.93% | 4.39x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 0.26% | 2.25x |
| Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 1.97x |
| Online Learning | 0.02% | 1.82x |
| Central & South American News | 0.13% | 1.71x |
| As Seen On TV Products | 0.01% | 1.66x |
| Mississippi News | 0.41% | 1.62x |
| Chat Rooms | 0.02% | 1.61x |
| Consumer Rewards | 0.06% | 1.60x |
| Memphis News | 0.11% | 1.60x |
| West Virginia News | 0.36% | 1.59x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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