Dstillery Audiences

WENDY'S

Audience Size: 4.8 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Ohio County and Local Fair Visitors 3.51% 1.43x
Smoky Mountains Trip Planners 2.77% 1.29x
North Carolina Travel Researchers 3.03% 1.28x
Food Bank Researchers 0.79% 1.27x
Cabin Rental Researchers 4.01% 1.27x
Cininnati Reds Fans 2.61% 1.26x
Tennessee Volunteers Fans 2.89% 1.24x
South West State Fair Visitors 3.39% 1.24x
Smokie Mountain Trip Planner 4.10% 1.23x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.07% 2.12x
Express Outlets 0.57% 1.91x
Maurices 5.01% 1.90x
Buckle 3.35% 1.90x
Lane Bryant 2.80% 1.89x
Mens Wearhouse 4.00% 1.82x
Carhartt 24.99% 1.81x
Jos A. Bank Clothiers 2.19% 1.77x
Old Navy 4.99% 1.77x
Aeropostale 2.73% 1.77x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Telescopes.

Content Affinity Composition Index
Telescopes 0.01% 2.88x
Germany Cluster 0.01% 2.35x
Writing & Publishing 0.01% 2.02x
College Greek Life 0.03% 2.00x
Unique & Personalized Fashion 0.06% 1.96x
Ohio Universities 0.30% 1.80x
Dental Health 0.02% 1.80x
Music Education 0.02% 1.76x
Auto Body Upkeep & Repair Researchers 0.02% 1.72x
Healthy Eating Researchers 0.01% 1.67x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male