Dstillery Audiences

WENDY'S

Audience Size: 5.5 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 5.5 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.46% 1.39x
Cabin Rental Researchers 1.83% 1.35x
Florida Gulf Coast Travel Researchers 1.67% 1.32x
Myrtle Beach Trip Planners 1.43% 1.29x
Chain Pizzeria Fans 1.82% 1.27x
Orlando Trip Planners 1.72% 1.26x
South Atlantic Voters 1.50% 1.25x
Florida Atlantic Coast Trip Planners 1.56% 1.25x
Hip Hop Fans 1.65% 1.24x
SEC Fans 1.32% 1.24x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 0.77% 5.34x
Hollister 0.59% 4.73x
Everlane 0.03% 4.70x
Express Outlets 0.13% 4.68x
Journeys 0.98% 4.58x
Express 0.83% 4.48x
Aeropostale 1.24% 4.47x
Charlotte Russe 0.70% 4.44x
Brooks Brothers 1.87% 4.40x
Old Navy 1.93% 4.39x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.26% 2.25x
Assorted Topics #11412 (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 1.97x
Online Learning 0.02% 1.82x
Central & South American News 0.13% 1.71x
As Seen On TV Products 0.01% 1.66x
Mississippi News 0.41% 1.62x
Chat Rooms 0.02% 1.61x
Consumer Rewards 0.06% 1.60x
Memphis News 0.11% 1.60x
West Virginia News 0.36% 1.59x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female