Dstillery Audiences

WENDY'S

Audience Size: 4 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Hip Hop Fans.

Interest Composition Index
Hip Hop Fans 1.91% 1.29x
Chain Pizzeria Fans 1.97% 1.27x
Countdown to the Beach Travelers 0.04% 1.27x
Cabin Rental Researchers 1.84% 1.26x
Ohio State Buckeyes Fans 1.21% 1.26x
Kentucky Wildcats Fans 1.17% 1.25x
Miami Heat Fans 0.02% 1.24x
Orlando Trip Planners 1.76% 1.23x
Florida Gulf Coast Travel Researchers 1.49% 1.23x
South Carolina Gamecocks Fans 0.94% 1.21x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.20% 2.59x
Club Monaco 0.27% 2.58x
Gymboree 0.71% 2.35x
J. Crew 0.94% 2.21x
Banana Republic 1.13% 2.20x
The North Face 0.56% 2.16x
Michael Kors 0.25% 2.12x
Lululemon 0.15% 2.07x
Free People 0.07% 2.05x
REI 0.94% 2.01x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Content Streamers & Downloaders.

Content Affinity Composition Index
Content Streamers & Downloaders 0.03% 2.15x
West Virginia News 0.38% 1.64x
Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) 0.04% 1.59x
Memphis News 0.12% 1.59x
Texas Off-Roading 0.01% 1.59x
Illinois College Sports 0.02% 1.57x
Central & Northwest Ohio Cluster 0.70% 1.57x
Ohio Universities 0.38% 1.56x
Consumer Rewards 0.08% 1.51x
Chat Rooms 0.02% 1.51x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999