Dstillery Audiences

WENDY'S

Audience Size: 3.5 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 3.5 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Hulu Users.

Interest Composition Index
Hulu Users 0.06% 1.58x
Verizon Wireless Customers 0.08% 1.55x
True Crime Podcast Listeners 0.02% 1.55x
Ohio County and Local Fair Visitors 4.58% 1.51x
Smoky Mountains Trip Planners 3.54% 1.43x
Telemedicine Content Readers 0.03% 1.41x
Cininnati Reds Fans 3.58% 1.40x
Cabin Rental Researchers 4.36% 1.39x
Michigan County and Local Fair Visitors 4.25% 1.38x
Financially Aware (COVID-19 related) 0.26% 1.37x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Maurices.

Location Composition Index
Maurices 1.33% 4.88x
Belk 0.88% 4.68x
Lane Bryant 2.51% 4.07x
Carhartt 24.40% 4.06x
Charlotte Russe 0.28% 4.01x
Buckle 2.88% 3.94x
The Childrens Place 4.40% 3.87x
Old Navy 4.57% 3.86x
Aeropostale 2.97% 3.86x
Express Outlets 0.44% 3.86x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Assorted Topics (Discount Stores, Sporting Goods, Viral Media).

Content Affinity Composition Index
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.01% 3.87x
Higher-End Fashion Brands 0.03% 3.16x
Assorted Topics (Business Support ToolsForm Templates) 0.02% 2.29x
Consumer Rewards 0.01% 2.28x
Scuba Diving 0.01% 2.21x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.02% 2.19x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.06% 2.02x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.02% 1.95x
Comedy Content 0.04% 1.92x
Shipping & Logistics 0.02% 1.87x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male