Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Cabin Rental Researchers.
| Interest | Composition | Index |
| Cabin Rental Researchers | 3.32% | 1.37x |
| Ohio County and Local Fair Visitors | 3.22% | 1.36x |
| Smokie Mountain Trip Planner | 3.32% | 1.36x |
| Smoky Mountains Trip Planners | 2.88% | 1.32x |
| Florida Atlantic Coast Trip Planners | 3.27% | 1.32x |
| Florida Gulf Coast Travel Researchers | 3.31% | 1.30x |
| Chain Pizzeria Fans | 3.51% | 1.28x |
| Florida Trip Planners | 2.81% | 1.28x |
| Automotive Auctions Enthusiasts | 2.84% | 1.26x |
| Dodge Vehicle Shoppers | 2.81% | 1.26x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.35% | 4.71x |
| Charlotte Russe | 2.77% | 4.28x |
| Express Outlets | 0.94% | 4.15x |
| Buckle | 5.07% | 4.12x |
| Levi Strauss | 0.72% | 4.06x |
| Lane Bryant | 4.07% | 4.06x |
| Mens Wearhouse | 6.85% | 4.03x |
| Supreme | 0.09% | 4.02x |
| Aeropostale | 5.60% | 3.96x |
| American Eagle Outfitters | 5.84% | 3.94x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.
| Content Affinity | Composition | Index |
| Alaska Cluster | 0.63% | 4.45x |
| Fashion & Cosmetics | 0.01% | 3.12x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.01% | 1.76x |
| Ohio Universities | 0.50% | 1.76x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.02% | 1.73x |
| Cars, Travel & Food | 0.01% | 1.67x |
| Men's Fashion Shopping | 0.01% | 1.67x |
| Homeschooling | 0.03% | 1.54x |
| Central & Northwest Ohio Cluster | 1.56% | 1.54x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.01% | 1.50x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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