Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Ohio County and Local Fair Visitors.
| Interest | Composition | Index |
| Ohio County and Local Fair Visitors | 4.11% | 1.67x |
| Smoky Mountains Trip Planners | 3.43% | 1.63x |
| Verizon Wireless Customers | 0.08% | 1.55x |
| True Crime Podcast Listeners | 0.02% | 1.55x |
| Cininnati Reds Fans | 3.26% | 1.53x |
| Cabin Rental Researchers | 4.03% | 1.52x |
| Chain Pizzeria Fans | 3.62% | 1.45x |
| Florida County and Local Fair Visitors | 4.46% | 1.44x |
| Kentucky Wildcats Fans | 2.86% | 1.43x |
| Smokie Mountain Trip Planner | 3.87% | 1.42x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.29% | 4.94x |
| Everlane | 0.07% | 4.56x |
| Charlotte Russe | 1.31% | 4.51x |
| Maurices | 0.18% | 4.31x |
| Buckle | 4.68% | 4.29x |
| Lane Bryant | 3.65% | 4.24x |
| Express Outlets | 0.77% | 4.22x |
| Hollister | 3.69% | 4.19x |
| The Childrens Place | 7.21% | 4.19x |
| Zara | 1.62% | 4.19x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Home Printing.
| Content Affinity | Composition | Index |
| Home Printing | 0.01% | 3.02x |
| London Tourism & Events | 0.01% | 2.47x |
| General Interest | 0.01% | 2.34x |
| Costumes | 0.04% | 2.23x |
| Mysticism | 0.03% | 2.20x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.03% | 2.04x |
| Scotland Travel | 0.01% | 2.04x |
| Electronic Cabling | 0.04% | 2.01x |
| Ohio Universities | 0.70% | 1.97x |
| Roleplay & Fantasy Games | 0.05% | 1.94x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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