Dstillery Audiences

WENDY'S

Audience Size: 3.4 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 3.4 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Michigan County and Local Fair Visitors 4.24% 1.50x
Online Payroll Services Users 2.61% 1.45x
Restaurant Supply Shoppers 0.13% 1.42x
Ohio County and Local Fair Visitors 3.56% 1.39x
Midwestern Voters 3.06% 1.36x
Smoky Mountains Trip Planners 2.29% 1.34x
Detroit Tigers Fans 2.85% 1.31x
Florida Trip Planners 2.23% 1.30x
Detroit Trip Planners 1.90% 1.29x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.89% 3.52x
Express Outlets 0.74% 3.18x
Buckle 5.52% 3.14x
Lane Bryant 4.46% 3.12x
Mens Wearhouse 6.63% 3.08x
Maurices 7.53% 3.01x
Abercrombie & Fitch 0.28% 3.00x
Jos A. Bank Clothiers 3.46% 3.00x
Talbots 2.50% 2.97x
Old Navy 7.44% 2.95x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.02% 5.89x
Virginia Athletics 0.03% 5.13x
Lacrosse College Athletics 0.03% 4.38x
Mobile Industry Information 0.04% 3.71x
English as a Second Language 0.03% 3.61x
Romanian News 0.02% 3.33x
Malaya 0.02% 3.23x
Perfume, Makeup & Cosmetics 0.03% 2.70x
Survival Guides 0.01% 2.62x
National Parks 0.01% 2.43x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female