Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 4.8 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.08% | 1.55x |
| Ohio County and Local Fair Visitors | 3.51% | 1.43x |
| Smoky Mountains Trip Planners | 2.77% | 1.29x |
| North Carolina Travel Researchers | 3.03% | 1.28x |
| Food Bank Researchers | 0.79% | 1.27x |
| Cabin Rental Researchers | 4.01% | 1.27x |
| Cininnati Reds Fans | 2.61% | 1.26x |
| Tennessee Volunteers Fans | 2.89% | 1.24x |
| South West State Fair Visitors | 3.39% | 1.24x |
| Smokie Mountain Trip Planner | 4.10% | 1.23x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Curious about what else the Wendy's audience is interested in?
Sign Up
APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.07% | 2.12x |
| Express Outlets | 0.57% | 1.91x |
| Maurices | 5.01% | 1.90x |
| Buckle | 3.35% | 1.90x |
| Lane Bryant | 2.80% | 1.89x |
| Mens Wearhouse | 4.00% | 1.82x |
| Carhartt | 24.99% | 1.81x |
| Jos A. Bank Clothiers | 2.19% | 1.77x |
| Old Navy | 4.99% | 1.77x |
| Aeropostale | 2.73% | 1.77x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Want to find more of the Wendy's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Telescopes.
| Content Affinity | Composition | Index |
| Telescopes | 0.01% | 2.88x |
| Germany Cluster | 0.01% | 2.35x |
| Writing & Publishing | 0.01% | 2.02x |
| College Greek Life | 0.03% | 2.00x |
| Unique & Personalized Fashion | 0.06% | 1.96x |
| Ohio Universities | 0.30% | 1.80x |
| Dental Health | 0.02% | 1.80x |
| Music Education | 0.02% | 1.76x |
| Auto Body Upkeep & Repair Researchers | 0.02% | 1.72x |
| Healthy Eating Researchers | 0.01% | 1.67x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Want to see more of the Content Affinities the Wendy's audience visits?
Sign Up
DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Wendy's audience?
Sign Up