Dstillery Audiences

WENDY'S

Audience Size: 8.7 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 8.7 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 3.51% 1.40x
Cabin Rental Researchers 3.18% 1.24x
Smoky Mountains Trip Planners 2.74% 1.19x
Countdown to the Beach Travelers 0.01% 1.19x
Automotive Auctions Enthusiasts 2.79% 1.15x
Alabama Trip Planners 2.97% 1.15x
Muscle Car Shoppers 2.65% 1.14x
Florida Atlantic Coast Trip Planners 3.15% 1.13x
Cininnati Reds Fans 2.50% 1.13x
South State Fair Visitors 2.89% 1.13x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.04% 4.43x
Express Outlets 0.81% 4.14x
Buckle 4.40% 3.93x
Charlotte Russe 3.30% 3.90x
American Eagle Outfitters 5.71% 3.84x
Aeropostale 3.94% 3.81x
Topshop 0.32% 3.80x
Hollister 3.06% 3.78x
Mens Wearhouse 6.36% 3.78x
Levi Strauss 1.20% 3.77x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.31% 1.99x
Scientology 0.01% 1.98x
Ohio Universities 0.56% 1.83x
Central & Northwest Ohio Cluster 1.62% 1.65x
Cincinnati Cluster 2.03% 1.57x
Comedy Content 0.03% 1.50x
West Virginia News 0.64% 1.45x
North Carolina Education 0.78% 1.37x
Assorted Topics (Television, Origami, Men's Health) 0.03% 1.35x
Sports - Golf, Hunting, Fishing 0.03% 1.34x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female