Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 1.92% | 1.45x |
| Cabin Rental Researchers | 1.92% | 1.41x |
| Myrtle Beach Trip Planners | 1.64% | 1.38x |
| Florida Gulf Coast Travel Researchers | 1.88% | 1.33x |
| Chain Pizzeria Fans | 2.31% | 1.31x |
| Hip Hop Fans | 1.81% | 1.30x |
| Wig Shoppers | 1.56% | 1.29x |
| Getting Off the Grid Travelers | 0.14% | 1.28x |
| Readers of African American Content | 1.41% | 1.27x |
| Florida Atlantic Coast Trip Planners | 1.92% | 1.27x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.30% | 5.65x |
| Express Outlets | 0.25% | 4.98x |
| Hollister | 1.12% | 4.89x |
| Aeropostale | 2.10% | 4.72x |
| Journeys | 1.81% | 4.63x |
| Charlotte Russe | 1.18% | 4.60x |
| Zumiez | 1.77% | 4.58x |
| Brooks Brothers | 2.43% | 4.58x |
| Dressbarn | 2.49% | 4.56x |
| Old Navy | 3.55% | 4.53x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.01% | 2.18x |
| Fashion & Cosmetics | 0.01% | 2.07x |
| Content Streamers & Downloaders | 0.02% | 1.98x |
| England Tourism | 0.01% | 1.81x |
| Alaska Cluster | 0.22% | 1.80x |
| Consumer Rewards | 0.06% | 1.75x |
| Central & Northwest Ohio Cluster | 0.87% | 1.69x |
| Ohio Universities | 0.38% | 1.69x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.00% | 1.69x |
| Scuba Diving | 0.03% | 1.67x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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