Dstillery Audiences

WENDY'S

Audience Size: 829.8 Thousand Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 829.8 thousand unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
Home Aquarium Enthusiasts 3.41% 1.43x
Nashville Trip Planners 3.29% 1.37x
Nissan Vehicle Shoppers 2.96% 1.35x
Smoky Mountains Trip Planners 3.35% 1.34x
Tire Shoppers 3.00% 1.34x
Ohio County and Local Fair Visitors 3.93% 1.33x
Buick Vehicle Shoppers 3.91% 1.33x
Scuba Diving Enthusiasts 3.14% 1.32x
Business Book Readers 2.20% 1.32x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.15% 4.22x
Joe's Jeans 0.02% 4.15x
Belk 1.01% 4.06x
Express Outlets 0.41% 4.03x
Charlotte Russe 0.23% 3.96x
Gymboree 2.01% 3.95x
Lane Bryant 2.24% 3.90x
Brooks Brothers 0.74% 3.89x
Buckle 3.01% 3.88x
Eddie Bauer 1.03% 3.79x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Vitamin Shoppers.

Content Affinity Composition Index
Vitamin Shoppers 0.06% 4.81x
Canada Culture and Tourism 0.06% 4.43x
Homemade Jewelry & Crafts 0.06% 3.94x
Jokes & Riddles 0.04% 3.85x
Medical Supplies and Information 0.06% 3.69x
Mid-Atlantic Beaches 0.03% 3.65x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.04% 3.61x
Community Planning & Transportation 0.08% 3.54x
Bulgaria Cluster 0.03% 3.49x
Assorted Topics (Power Trains, Drones, Web Design) 0.05% 3.44x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male