Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 4 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Hip Hop Fans.
| Interest | Composition | Index |
| Hip Hop Fans | 1.91% | 1.29x |
| Chain Pizzeria Fans | 1.97% | 1.27x |
| Countdown to the Beach Travelers | 0.04% | 1.27x |
| Cabin Rental Researchers | 1.84% | 1.26x |
| Ohio State Buckeyes Fans | 1.21% | 1.26x |
| Kentucky Wildcats Fans | 1.17% | 1.25x |
| Miami Heat Fans | 0.02% | 1.24x |
| Orlando Trip Planners | 1.76% | 1.23x |
| Florida Gulf Coast Travel Researchers | 1.49% | 1.23x |
| South Carolina Gamecocks Fans | 0.94% | 1.21x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Brooks Brothers.
| Location | Composition | Index |
| Brooks Brothers | 1.20% | 2.59x |
| Club Monaco | 0.27% | 2.58x |
| Gymboree | 0.71% | 2.35x |
| J. Crew | 0.94% | 2.21x |
| Banana Republic | 1.13% | 2.20x |
| The North Face | 0.56% | 2.16x |
| Michael Kors | 0.25% | 2.12x |
| Lululemon | 0.15% | 2.07x |
| Free People | 0.07% | 2.05x |
| REI | 0.94% | 2.01x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Content Streamers & Downloaders.
| Content Affinity | Composition | Index |
| Content Streamers & Downloaders | 0.03% | 2.15x |
| West Virginia News | 0.38% | 1.64x |
| Assorted Topics #11131 (Comics, Architecture, Fine Spirits, Sports) | 0.04% | 1.59x |
| Memphis News | 0.12% | 1.59x |
| Texas Off-Roading | 0.01% | 1.59x |
| Illinois College Sports | 0.02% | 1.57x |
| Central & Northwest Ohio Cluster | 0.70% | 1.57x |
| Ohio Universities | 0.38% | 1.56x |
| Consumer Rewards | 0.08% | 1.51x |
| Chat Rooms | 0.02% | 1.51x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age and income brackets.
Age
18-24
Income
$25,000-$49,999
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