Dstillery Audiences

WENDY'S

Audience Size: 2.3 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.08% 1.55x
True Crime Podcast Listeners 0.02% 1.55x
Ohio County and Local Fair Visitors 4.75% 1.54x
Ohio State Buckeyes Fans 3.48% 1.43x
Cleveland Cavaliers Fans 2.66% 1.42x
Midwestern Voters 3.79% 1.42x
Smoky Mountains Trip Planners 3.69% 1.40x
Michigan County and Local Fair Visitors 4.22% 1.39x
Cininnati Reds Fans 3.44% 1.37x
Golden State Warriors Fans 2.78% 1.36x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Express Outlets.

Location Composition Index
Express Outlets 0.36% 3.83x
Belk 0.70% 3.64x
Aeropostale 1.73% 3.58x
Gymboree 1.47% 3.56x
Mens Wearhouse 3.45% 3.55x
Buckle 1.87% 3.50x
Victoria's Secret 2.83% 3.49x
Maurices 3.76% 3.48x
Brooks Brothers 0.58% 3.46x
Hollister 1.07% 3.44x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.02% 3.47x
Chat Rooms 0.01% 3.26x
Consumer Rewards 0.01% 2.80x
Environmental Conservation 0.01% 2.74x
Men's Fashion Shopping 0.01% 2.63x
Beach & Intimate Wear 0.03% 2.55x
Social & Demographic Trends 0.03% 2.53x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.05% 2.44x
Texas Sporting & Outdoors Cluster 0.01% 2.43x
Computer Printers 0.01% 2.40x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male