Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 2.3 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.08% | 1.55x |
| True Crime Podcast Listeners | 0.02% | 1.55x |
| Ohio County and Local Fair Visitors | 4.75% | 1.54x |
| Ohio State Buckeyes Fans | 3.48% | 1.43x |
| Cleveland Cavaliers Fans | 2.66% | 1.42x |
| Midwestern Voters | 3.79% | 1.42x |
| Smoky Mountains Trip Planners | 3.69% | 1.40x |
| Michigan County and Local Fair Visitors | 4.22% | 1.39x |
| Cininnati Reds Fans | 3.44% | 1.37x |
| Golden State Warriors Fans | 2.78% | 1.36x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Express Outlets.
| Location | Composition | Index |
| Express Outlets | 0.36% | 3.83x |
| Belk | 0.70% | 3.64x |
| Aeropostale | 1.73% | 3.58x |
| Gymboree | 1.47% | 3.56x |
| Mens Wearhouse | 3.45% | 3.55x |
| Buckle | 1.87% | 3.50x |
| Victoria's Secret | 2.83% | 3.49x |
| Maurices | 3.76% | 3.48x |
| Brooks Brothers | 0.58% | 3.46x |
| Hollister | 1.07% | 3.44x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.02% | 3.47x |
| Chat Rooms | 0.01% | 3.26x |
| Consumer Rewards | 0.01% | 2.80x |
| Environmental Conservation | 0.01% | 2.74x |
| Men's Fashion Shopping | 0.01% | 2.63x |
| Beach & Intimate Wear | 0.03% | 2.55x |
| Social & Demographic Trends | 0.03% | 2.53x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.05% | 2.44x |
| Texas Sporting & Outdoors Cluster | 0.01% | 2.43x |
| Computer Printers | 0.01% | 2.40x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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