Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.08% | 1.55x |
| Ohio County and Local Fair Visitors | 3.67% | 1.38x |
| Online Payroll Services Users | 1.73% | 1.28x |
| Smokie Mountain Trip Planner | 4.13% | 1.27x |
| Aspen Trip Planners | 0.72% | 1.26x |
| Michigan County and Local Fair Visitors | 3.84% | 1.25x |
| Ohio State Buckeyes Fans | 3.03% | 1.25x |
| Atlanta Trip Planners | 2.32% | 1.25x |
| Golden State Warriors Fans | 3.49% | 1.24x |
| Cincinnati Bengals Fans | 2.21% | 1.23x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 0.52% | 5.25x |
| Zara | 0.45% | 4.69x |
| Lane Bryant | 0.96% | 4.42x |
| Mens Wearhouse | 1.70% | 4.33x |
| Charlotte Russe | 0.44% | 4.31x |
| Express Outlets | 0.29% | 4.24x |
| Aeropostale | 1.48% | 4.24x |
| Tommy Bahama | 0.48% | 4.17x |
| Buckle | 1.53% | 4.05x |
| Journeys | 2.20% | 4.04x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.03% | 6.78x |
| Medical & Pharmaceutical Scholarship | 0.01% | 3.87x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.03% | 3.70x |
| Beauty & Cosmetics | 0.01% | 3.70x |
| Local & Travel England - Northern England | 0.01% | 2.90x |
| Mobile Industry Information | 0.03% | 2.85x |
| Community Planning & Transportation | 0.02% | 2.73x |
| Free Online Game Players | 0.03% | 2.58x |
| Yoga & Meditation | 0.01% | 2.47x |
| Romanian News | 0.01% | 2.47x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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