Dstillery Audiences

WENDY'S

Audience Size: 7.7 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.7 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.

Interest Composition Index
Smoky Mountains Trip Planners 1.92% 1.45x
Cabin Rental Researchers 1.92% 1.41x
Myrtle Beach Trip Planners 1.64% 1.38x
Florida Gulf Coast Travel Researchers 1.88% 1.33x
Chain Pizzeria Fans 2.31% 1.31x
Hip Hop Fans 1.81% 1.30x
Wig Shoppers 1.56% 1.29x
Getting Off the Grid Travelers 0.14% 1.28x
Readers of African American Content 1.41% 1.27x
Florida Atlantic Coast Trip Planners 1.92% 1.27x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.30% 5.65x
Express Outlets 0.25% 4.98x
Hollister 1.12% 4.89x
Aeropostale 2.10% 4.72x
Journeys 1.81% 4.63x
Charlotte Russe 1.18% 4.60x
Zumiez 1.77% 4.58x
Brooks Brothers 2.43% 4.58x
Dressbarn 2.49% 4.56x
Old Navy 3.55% 4.53x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).

Content Affinity Composition Index
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.18x
Fashion & Cosmetics 0.01% 2.07x
Content Streamers & Downloaders 0.02% 1.98x
England Tourism 0.01% 1.81x
Alaska Cluster 0.22% 1.80x
Consumer Rewards 0.06% 1.75x
Central & Northwest Ohio Cluster 0.87% 1.69x
Ohio Universities 0.38% 1.69x
Assorted Topics (Viral Media, Paid Traffic) 0.00% 1.69x
Scuba Diving 0.03% 1.67x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female