Dstillery Audiences

WENDY'S

Audience Size: 816 Thousand Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 816 thousand unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 1.74% 2.74x
Men's Underwear Shoppers 2.74% 2.51x
Theme Park Reopening News Readers 1.49% 2.45x
Legal Help Seekers 2.99% 2.41x
Astrology Enthusiasts 2.99% 2.39x
Readers of Italian Content 1.74% 2.31x
Oral Hygiene Shoppers 3.23% 2.30x
Trivia Enthusiasts 2.74% 2.22x
Financially Aware (COVID-19 related) 1.00% 2.18x
Sale Seekers 2.24% 2.16x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Abercrombie & Fitch.

Location Composition Index
Abercrombie & Fitch 0.30% 6.65x
Tommy Bahama 0.60% 5.07x
Brooks Brothers 0.95% 4.93x
Lane Bryant 2.46% 4.65x
REI 0.57% 4.55x
Bonobos 0.22% 4.46x
Forever 21 1.62% 4.37x
Journeys 4.22% 4.26x
Old Navy 4.03% 4.12x
LOFT 2.11% 4.10x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.24% 4.75x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.02% 4.47x
Mid-Atlantic Beaches 0.03% 3.65x
Niche Dating Websites 0.50% 3.53x
Bulgaria Cluster 0.03% 3.49x
Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) 0.04% 3.41x
Sewing, Embroidery & Fabrics 0.50% 3.37x
Ohio Universities 0.50% 3.22x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 0.75% 3.18x
Canadian Healthcare 0.03% 3.08x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female