Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.5 million unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Smoky Mountains Trip Planners.
| Interest | Composition | Index |
| Smoky Mountains Trip Planners | 2.48% | 1.35x |
| Cabin Rental Researchers | 2.55% | 1.34x |
| Water Park Visitors | 2.59% | 1.27x |
| Myrtle Beach Trip Planners | 2.03% | 1.26x |
| Black Friday Deal Shoppers | 2.40% | 1.26x |
| Cleveland Indians Fans | 2.37% | 1.23x |
| Alabama Trip Planners | 2.35% | 1.21x |
| Ohio State Buckeyes Fans | 2.14% | 1.21x |
| Midwestern Voters | 2.06% | 1.21x |
| Dodge Vehicle Shoppers | 2.26% | 1.19x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.
| Location | Composition | Index |
| Belk | 1.21% | 5.00x |
| Express Outlets | 0.70% | 4.49x |
| Hollister | 2.34% | 4.14x |
| Buckle | 2.92% | 4.13x |
| Charlotte Russe | 2.23% | 4.10x |
| Aeropostale | 2.53% | 4.06x |
| Johnston and Murphy | 1.97% | 4.05x |
| Carhartt | 6.66% | 4.01x |
| Gymboree | 2.37% | 4.00x |
| Lane Bryant | 3.84% | 3.97x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales).
| Content Affinity | Composition | Index |
| Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) | 0.02% | 3.39x |
| Flags & Trump | 0.02% | 2.50x |
| Survival Guides | 0.06% | 2.21x |
| Alaska Cluster | 0.45% | 1.91x |
| Content Streamers & Downloaders | 0.02% | 1.91x |
| Memphis News | 0.24% | 1.77x |
| Ohio Universities | 0.65% | 1.74x |
| Central & Northwest Ohio Cluster | 1.84% | 1.62x |
| Airsoft & Paintball Equipment | 0.10% | 1.61x |
| West Virginia News | 0.80% | 1.59x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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