Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 829.8 thousand unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.08% | 1.55x |
| Home Aquarium Enthusiasts | 3.41% | 1.43x |
| Nashville Trip Planners | 3.29% | 1.37x |
| Nissan Vehicle Shoppers | 2.96% | 1.35x |
| Smoky Mountains Trip Planners | 3.35% | 1.34x |
| Tire Shoppers | 3.00% | 1.34x |
| Ohio County and Local Fair Visitors | 3.93% | 1.33x |
| Buick Vehicle Shoppers | 3.91% | 1.33x |
| Scuba Diving Enthusiasts | 3.14% | 1.32x |
| Business Book Readers | 2.20% | 1.32x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.15% | 4.22x |
| Joe's Jeans | 0.02% | 4.15x |
| Belk | 1.01% | 4.06x |
| Express Outlets | 0.41% | 4.03x |
| Charlotte Russe | 0.23% | 3.96x |
| Gymboree | 2.01% | 3.95x |
| Lane Bryant | 2.24% | 3.90x |
| Brooks Brothers | 0.74% | 3.89x |
| Buckle | 3.01% | 3.88x |
| Eddie Bauer | 1.03% | 3.79x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Vitamin Shoppers.
| Content Affinity | Composition | Index |
| Vitamin Shoppers | 0.06% | 4.81x |
| Canada Culture and Tourism | 0.06% | 4.43x |
| Homemade Jewelry & Crafts | 0.06% | 3.94x |
| Jokes & Riddles | 0.04% | 3.85x |
| Medical Supplies and Information | 0.06% | 3.69x |
| Mid-Atlantic Beaches | 0.03% | 3.65x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.04% | 3.61x |
| Community Planning & Transportation | 0.08% | 3.54x |
| Bulgaria Cluster | 0.03% | 3.49x |
| Assorted Topics (Power Trains, Drones, Web Design) | 0.05% | 3.44x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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