Dstillery Audiences

WENDY'S

Audience Size: 7.9 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 7.9 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Cabin Rental Researchers.

Interest Composition Index
Cabin Rental Researchers 3.32% 1.37x
Ohio County and Local Fair Visitors 3.22% 1.36x
Smokie Mountain Trip Planner 3.32% 1.36x
Smoky Mountains Trip Planners 2.88% 1.32x
Florida Atlantic Coast Trip Planners 3.27% 1.32x
Florida Gulf Coast Travel Researchers 3.31% 1.30x
Chain Pizzeria Fans 3.51% 1.28x
Florida Trip Planners 2.81% 1.28x
Automotive Auctions Enthusiasts 2.84% 1.26x
Dodge Vehicle Shoppers 2.81% 1.26x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.35% 4.71x
Charlotte Russe 2.77% 4.28x
Express Outlets 0.94% 4.15x
Buckle 5.07% 4.12x
Levi Strauss 0.72% 4.06x
Lane Bryant 4.07% 4.06x
Mens Wearhouse 6.85% 4.03x
Supreme 0.09% 4.02x
Aeropostale 5.60% 3.96x
American Eagle Outfitters 5.84% 3.94x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Alaska Cluster.

Content Affinity Composition Index
Alaska Cluster 0.63% 4.45x
Fashion & Cosmetics 0.01% 3.12x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.01% 1.76x
Ohio Universities 0.50% 1.76x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.02% 1.73x
Cars, Travel & Food 0.01% 1.67x
Men's Fashion Shopping 0.01% 1.67x
Homeschooling 0.03% 1.54x
Central & Northwest Ohio Cluster 1.56% 1.54x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.01% 1.50x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male