Dstillery Audiences

WENDY'S

Audience Size: 5.8 Million Devices

Explore the Wendy's Audience

Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 5.8 million unique devices whose actions qualify for the Wendy's audience.

Dstillery Crafted Audiences

INTERESTS

The Wendy's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wendy's audience is Ohio County and Local Fair Visitors.

Interest Composition Index
Ohio County and Local Fair Visitors 4.11% 1.67x
Smoky Mountains Trip Planners 3.43% 1.63x
Verizon Wireless Customers 0.08% 1.55x
True Crime Podcast Listeners 0.02% 1.55x
Cininnati Reds Fans 3.26% 1.53x
Cabin Rental Researchers 4.03% 1.52x
Chain Pizzeria Fans 3.62% 1.45x
Florida County and Local Fair Visitors 4.46% 1.44x
Kentucky Wildcats Fans 2.86% 1.43x
Smokie Mountain Trip Planner 3.87% 1.42x
Composition Percentage: The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wendy's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wendy's audience is Belk.

Location Composition Index
Belk 1.29% 4.94x
Everlane 0.07% 4.56x
Charlotte Russe 1.31% 4.51x
Maurices 0.18% 4.31x
Buckle 4.68% 4.29x
Lane Bryant 3.65% 4.24x
Express Outlets 0.77% 4.22x
Hollister 3.69% 4.19x
The Childrens Place 7.21% 4.19x
Zara 1.62% 4.19x
Composition Percentage: The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wendy's audience is Home Printing.

Content Affinity Composition Index
Home Printing 0.01% 3.02x
London Tourism & Events 0.01% 2.47x
General Interest 0.01% 2.34x
Costumes 0.04% 2.23x
Mysticism 0.03% 2.20x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.03% 2.04x
Scotland Travel 0.01% 2.04x
Electronic Cabling 0.04% 2.01x
Ohio Universities 0.70% 1.97x
Roleplay & Fantasy Games 0.05% 1.94x
Composition Percentage: The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wendy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male