Explore the Wendy's Audience
Below you'll find more information about the Wendy's audience, broken down in different categories based on their digital and physical behaviors. These are 816 thousand unique devices whose actions qualify for the Wendy's audience.
INTERESTS
The Wendy's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wendy's audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 1.74% | 2.74x |
| Men's Underwear Shoppers | 2.74% | 2.51x |
| Theme Park Reopening News Readers | 1.49% | 2.45x |
| Legal Help Seekers | 2.99% | 2.41x |
| Astrology Enthusiasts | 2.99% | 2.39x |
| Readers of Italian Content | 1.74% | 2.31x |
| Oral Hygiene Shoppers | 3.23% | 2.30x |
| Trivia Enthusiasts | 2.74% | 2.22x |
| Financially Aware (COVID-19 related) | 1.00% | 2.18x |
| Sale Seekers | 2.24% | 2.16x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Interest attribute.
Index: A comparison of the Wendy's audience to the internet population.
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APPAREL RETAILERS
The Wendy's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wendy's audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.30% | 6.65x |
| Tommy Bahama | 0.60% | 5.07x |
| Brooks Brothers | 0.95% | 4.93x |
| Lane Bryant | 2.46% | 4.65x |
| REI | 0.57% | 4.55x |
| Bonobos | 0.22% | 4.46x |
| Forever 21 | 1.62% | 4.37x |
| Journeys | 4.22% | 4.26x |
| Old Navy | 4.03% | 4.12x |
| LOFT | 2.11% | 4.10x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Location attribute.
Index: A comparison of the Wendy's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wendy's audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.24% | 4.75x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.02% | 4.47x |
| Mid-Atlantic Beaches | 0.03% | 3.65x |
| Niche Dating Websites | 0.50% | 3.53x |
| Bulgaria Cluster | 0.03% | 3.49x |
| Assorted Topics (Promotions, Prizes, Pharmaceuticals, Feminine Hygiene, Travel) | 0.04% | 3.41x |
| Sewing, Embroidery & Fabrics | 0.50% | 3.37x |
| Ohio Universities | 0.50% | 3.22x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.75% | 3.18x |
| Canadian Healthcare | 0.03% | 3.08x |
Composition Percentage:
The overlap percentage between the Wendy's audience and the Content Affinity attribute.
Index: A comparison of the Wendy's audience to the internet population.
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DEMOGRAPHICS
The Wendy's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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