Dstillery Audiences

WEST ELM

Audience Size: 309.5 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 309.5 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Real Estate Decision Makers.

Interest Composition Index
Real Estate Decision Makers 4.58% 1.92x
Los Angeles Activities Researchers 4.25% 1.86x
Opera Enthusiasts 3.99% 1.86x
Ballet Enthusiasts 4.45% 1.85x
Portugal Trip Planners 4.06% 1.83x
Online Grocery Shoppers 4.55% 1.82x
E-cycling Enthusiasts 4.42% 1.81x
Elite Cycling Gear Shoppers 3.92% 1.80x
New York City Events Researchers 4.19% 1.80x
Venture Capitalists 3.63% 1.77x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Bonobos.

Location Composition Index
Bonobos 8.23% 28.24x
Free People 10.02% 26.37x
Madewell 11.07% 25.71x
REI 7.68% 24.84x
Joe's Jeans 1.36% 23.94x
Supreme 0.62% 23.65x
Intermix 3.66% 22.84x
Everlane 0.47% 21.44x
The North Face 7.64% 21.32x
American Apparel 12.40% 21.07x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.10% 4.95x
Law School Research Cluster 0.10% 4.28x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Shipping & Logistics 0.10% 3.65x
Marketing Professionals 0.82% 3.50x
Office Furniture Design 0.10% 3.40x
LGBTQ Advocacy 2.11% 3.17x
Philanthropy - Nonprofits 0.13% 3.12x
Russia Cluster 0.13% 3.09x
Serbia & Albania Cluster 0.07% 3.05x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male