Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 5.19% | 7.19x |
| School Closings Updates Readers | 3.90% | 5.03x |
| Dance Enthusiasts | 7.79% | 4.59x |
| Quarantine Planners | 3.90% | 4.58x |
| Thrift Store Shoppers | 6.49% | 4.52x |
| College Students | 5.19% | 4.30x |
| Fathers Day Celebrators | 5.19% | 4.23x |
| Holiday Gift Shoppers | 5.19% | 4.17x |
| Readers of Bengali Content | 5.19% | 4.12x |
| Working Parents | 6.49% | 4.09x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 3.41% | 52.41x |
| LL Bean | 2.14% | 30.88x |
| Patagonia | 1.56% | 27.74x |
| Victoria's Secret | 19.30% | 19.31x |
| The Childrens Place | 17.54% | 19.12x |
| Abercrombie & Fitch | 0.58% | 12.82x |
| Maurices | 12.28% | 11.60x |
| Journeys | 8.77% | 8.86x |
| Express Outlets | 0.78% | 5.89x |
| Belk | 1.36% | 4.86x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 0.33% | 4.17x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Washington & Northern Virginia | 2.60% | 3.87x |
| Celebrity Gossip & Viral News | 3.90% | 3.80x |
| Home Decoration Content Readers | 2.60% | 3.73x |
| Crossword & Puzzle Players | 0.84% | 3.68x |
| Pacific Northwest Information Research Cluster | 3.90% | 3.61x |
| Golf Travel & Gear | 1.42% | 3.57x |
| Florida Naples News Cluster | 2.13% | 3.54x |
| New Mexico News | 2.27% | 3.52x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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