Dstillery Audiences

WEST ELM

Audience Size: 299.7 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 299.7 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 8.59x
Ballet Enthusiasts 5.91% 2.44x
Online Grocery Shoppers 5.91% 2.44x
New York City Events Researchers 5.21% 2.20x
Last Minute Travelers 5.30% 2.17x
Venture Capitalists 4.08% 2.17x
Luxury Retail Researchers 4.87% 2.15x
New York Trip Planners 5.65% 2.13x
Portugal Trip Planners 4.60% 2.12x
Preppy Clothing Shoppers 4.87% 2.09x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is REI.

Location Composition Index
REI 15.88% 43.23x
Bonobos 4.73% 25.11x
Madewell 8.93% 22.45x
Free People 8.67% 22.23x
Club Monaco 3.85% 19.01x
Intermix 2.64% 17.07x
American Apparel 11.03% 16.59x
Uniqlo 3.89% 15.62x
The North Face 6.23% 15.43x
Tommy Bahama 6.86% 15.42x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 27.73x
Home Décor, Furniture, & Decorating 0.03% 17.70x
Local & Travel England - North Midlands 0.09% 16.88x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 16.60x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.09% 15.37x
Washington D.C. Hotels 0.02% 15.23x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 14.66x
Local & Travel England - Northern England 0.07% 12.01x
Fashion & Cosmetics 0.03% 11.20x
Quebec Hunting & Outdoors Cluster 0.02% 10.60x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male