Dstillery Audiences

WEST ELM

Audience Size: 191.6 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 191.6 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 6.07% 4.43x
College Professors 6.07% 3.94x
United Arab Emirates Trip Planners 5.00% 3.86x
Masters in Management Researchers 6.79% 3.79x
Business Incorporating & LLC Filing Researchers 6.43% 3.67x
Craft Spirits Enthusiasts 6.43% 3.63x
Liberal Think Tank Readers 5.00% 3.59x
Yale University Fans 4.64% 3.56x
College Students 4.64% 3.56x
Environmental Activists 5.00% 3.51x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.32% 44.43x
Bonobos 7.81% 36.09x
Free People 13.92% 34.09x
Madewell 11.81% 32.28x
Supreme 0.51% 29.78x
Anthropologie 16.99% 29.18x
Intermix 2.99% 28.30x
The North Face 8.49% 26.80x
Lululemon 17.86% 26.13x
American Apparel 11.03% 24.19x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Furniture & Home Improvement.

Content Affinity Composition Index
Furniture & Home Improvement 1.43% 6.24x
Business News & Information Readers 1.07% 5.69x
Texas News Cluster 3.57% 4.88x
Data Analysis & Scripting 1.43% 4.86x
Weight Lifting Enthusiasts 1.07% 4.79x
Lawns & Pest Control 1.07% 4.73x
Law School 1.79% 4.72x
Legal Information Research Cluster 1.07% 4.25x
Dermatology 0.33% 4.17x
Quotes & Inspiration 1.43% 4.12x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male