Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 301.3 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Commercial Architects and Designers.
| Interest | Composition | Index |
| Commercial Architects and Designers | 4.02% | 2.58x |
| Western Canada Skiers and Snowboarders | 3.55% | 2.55x |
| Seattle Trip Planners | 6.64% | 2.45x |
| Real Estate Decision Makers | 4.77% | 2.43x |
| New York City Events Researchers | 4.44% | 2.43x |
| Venture Capitalists | 4.30% | 2.43x |
| United Arab Emirates Trip Planners | 4.11% | 2.36x |
| Luxury Retail Researchers | 4.35% | 2.33x |
| Opera Enthusiasts | 4.11% | 2.31x |
| California Trip Planners | 4.58% | 2.27x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.64% | 34.28x |
| Bonobos | 9.04% | 30.77x |
| Free People | 11.85% | 27.59x |
| Madewell | 12.14% | 26.43x |
| Supreme | 0.60% | 26.14x |
| Anthropologie | 6.90% | 24.58x |
| Intermix | 3.92% | 23.94x |
| The North Face | 8.70% | 22.37x |
| American Apparel | 13.14% | 21.98x |
| Lululemon | 18.70% | 21.66x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Real Estate Cluster.
| Content Affinity | Composition | Index |
| Real Estate Cluster | 0.37% | 6.74x |
| Serbia & Albania Cluster | 0.14% | 5.67x |
| Pacific Northwest Sports & News Cluster | 2.06% | 4.53x |
| Retail Industry News | 0.23% | 4.02x |
| China Cluster | 0.56% | 4.01x |
| Cuba & Mexico Media | 0.14% | 3.97x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.10% | 3.71x |
| LGBTQ Advocacy | 2.66% | 3.66x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.19% | 3.61x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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