Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Mens Business Clothes Shoppers.
| Interest | Composition | Index |
| Mens Business Clothes Shoppers | 9.35% | 6.75x |
| Luxury Hotel Guests | 10.28% | 6.51x |
| Los Angeles Activities Researchers | 8.41% | 6.25x |
| Luxury Retail Researchers | 8.41% | 6.20x |
| Australia Trip Planners | 7.48% | 6.02x |
| Small Business Administration Cares Act Researchers | 5.61% | 5.71x |
| New York City Events Researchers | 6.54% | 5.44x |
| Men's Shoe Shoppers | 7.48% | 5.42x |
| Caribbean Destination Reopening Researchers | 4.67% | 5.31x |
| Venture Capitalists | 6.54% | 5.31x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Madewell.
| Location | Composition | Index |
| Madewell | 6.44% | 60.01x |
| Bonobos | 2.87% | 54.76x |
| Free People | 6.57% | 51.50x |
| American Apparel | 5.52% | 50.21x |
| The North Face | 4.09% | 46.56x |
| Anthropologie | 9.22% | 41.50x |
| Lululemon | 7.96% | 34.13x |
| Brooks Brothers | 5.39% | 32.07x |
| Urban Outfitters | 5.52% | 30.35x |
| LL Bean | 1.13% | 28.36x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Furniture Shopping.
| Content Affinity | Composition | Index |
| Furniture Shopping | 4.67% | 6.83x |
| Golf Travel & Gear | 3.74% | 6.12x |
| Fashion Cluster | 2.80% | 5.59x |
| Luxury Sneakers | 2.80% | 5.13x |
| Upstate New York Travel Cluster | 2.13% | 4.34x |
| Dermatology | 0.33% | 4.17x |
| Child Development | 1.09% | 3.95x |
| Car Enthusiasts | 1.87% | 3.93x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Dubai Travel | 2.80% | 3.90x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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