Dstillery Audiences

WEST ELM

Audience Size: 114.4 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 114.4 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Preppy Clothing Shoppers.

Interest Composition Index
Preppy Clothing Shoppers 2.63% 2.11x
Luxury Retail Researchers 2.14% 2.05x
Business Travelers 1.74% 1.98x
Miami Trip Planners 2.30% 1.94x
Men's Shoe Shoppers 1.95% 1.91x
Luxury Womens Brands Shoppers 2.51% 1.89x
North Carolina Football Fans 2.34% 1.87x
Portugal Trip Planners 5.39% 1.87x
Legal News Readers 1.74% 1.86x
Cycling Enthusiasts 1.66% 1.85x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Madewell.

Location Composition Index
Madewell 5.80% 61.22x
REI 10.98% 35.38x
Anthropologie 7.30% 31.68x
Free People 3.43% 30.60x
American Apparel 4.95% 29.11x
Tommy Bahama 5.24% 28.77x
Club Monaco 2.48% 27.37x
Lululemon 8.22% 26.42x
Hugo Boss 2.38% 26.18x
Patagonia 1.79% 25.46x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 1.82% 4.20x
Idaho Cluster 0.58% 3.19x
Travel, Food, Fashion & Fitness 0.37% 3.16x
Utah Cluster 1.12% 2.98x
LGBTQ Advocacy 1.24% 2.83x
New Hampshire News 0.56% 2.72x
New England Universities 0.89% 2.36x
Furniture & Home Improvement 1.64% 2.24x
New York City Real Estate Research Cluster 0.70% 2.17x
Pakistan Cluster 0.23% 2.14x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male