Dstillery Audiences

WEST ELM

Audience Size: 250.8 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 250.8 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Detroit Trip Planners.

Interest Composition Index
Detroit Trip Planners 2.73% 2.26x
Luxury Retail Researchers 3.10% 2.16x
Preppy Clothing Shoppers 3.55% 2.15x
Home Interior Design Enthusiasts 3.14% 2.12x
New York City Events Researchers 3.20% 2.01x
Broadway Fans 2.55% 1.95x
Vermont Trip Planners 2.94% 1.94x
Western Canada Skiers and Snowboarders 2.83% 1.93x
Men's Shoe Shoppers 2.85% 1.90x
Real Estate Decision Makers 5.64% 1.88x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is REI.

Location Composition Index
REI 16.09% 45.08x
Madewell 7.34% 37.61x
Free People 6.16% 30.65x
Club Monaco 3.69% 30.59x
Intermix 2.04% 20.79x
Uniqlo 2.99% 20.10x
Tommy Bahama 6.03% 20.05x
Patagonia 2.69% 19.85x
American Apparel 7.32% 19.78x
Kate Spade 4.32% 19.67x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Law School Research Cluster.

Content Affinity Composition Index
Law School Research Cluster 0.18% 4.43x
North Carolina Education 1.93% 3.95x
Detroit News 2.54% 3.19x
Idaho Cluster 0.66% 3.03x
Maine Cluster 0.80% 2.70x
Work Productivity 0.37% 2.64x
Hipster Clothing 0.12% 2.46x
Bags & Luggage 0.33% 2.45x
Retail Industry News 0.14% 2.44x
New Hampshire News 0.55% 2.41x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male