Dstillery Audiences

WEST ELM

Audience Size: 301.3 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 301.3 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Commercial Architects and Designers.

Interest Composition Index
Commercial Architects and Designers 4.02% 2.58x
Western Canada Skiers and Snowboarders 3.55% 2.55x
Seattle Trip Planners 6.64% 2.45x
Real Estate Decision Makers 4.77% 2.43x
New York City Events Researchers 4.44% 2.43x
Venture Capitalists 4.30% 2.43x
United Arab Emirates Trip Planners 4.11% 2.36x
Luxury Retail Researchers 4.35% 2.33x
Opera Enthusiasts 4.11% 2.31x
California Trip Planners 4.58% 2.27x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.64% 34.28x
Bonobos 9.04% 30.77x
Free People 11.85% 27.59x
Madewell 12.14% 26.43x
Supreme 0.60% 26.14x
Anthropologie 6.90% 24.58x
Intermix 3.92% 23.94x
The North Face 8.70% 22.37x
American Apparel 13.14% 21.98x
Lululemon 18.70% 21.66x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Real Estate Cluster.

Content Affinity Composition Index
Real Estate Cluster 0.37% 6.74x
Serbia & Albania Cluster 0.14% 5.67x
Pacific Northwest Sports & News Cluster 2.06% 4.53x
Retail Industry News 0.23% 4.02x
China Cluster 0.56% 4.01x
Cuba & Mexico Media 0.14% 3.97x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.10% 3.71x
LGBTQ Advocacy 2.66% 3.66x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.19% 3.61x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male