Dstillery Audiences

WEST ELM

Audience Size: 64.7 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 64.7 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.42% 3.79x
Ballet Enthusiasts 4.86% 3.23x
New York City Events Researchers 3.59% 3.12x
Los Angeles Trip Planners 5.07% 3.00x
Telemedicine Content Readers 1.90% 2.92x
Venture Capitalists 4.44% 2.89x
Swimming Enthusiasts 4.23% 2.88x
Sightseeing Travelers 5.07% 2.85x
Travel Researchers 4.23% 2.83x
School Closings Updates Readers 1.90% 2.78x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.61% 25.87x
Free People 8.90% 22.79x
The North Face 6.01% 22.39x
Madewell 8.57% 22.06x
Bonobos 2.69% 18.88x
Anthropologie 12.24% 18.64x
Intermix 0.87% 17.12x
Lululemon 11.24% 16.32x
Urban Outfitters 7.98% 15.23x
Brooks Brothers 6.15% 13.10x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Legal Information Research Cluster.

Content Affinity Composition Index
Legal Information Research Cluster 0.85% 5.65x
Backpacking 1.06% 4.35x
Dermatology 0.33% 4.17x
Finance & Accounting Cluster 0.88% 4.01x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Female Lifestyle Content Readers 0.59% 3.88x
Travel Adventure 1.27% 3.78x
Crossword & Puzzle Players 0.84% 3.68x
High-End Audio 0.63% 3.59x
Central California Cluster 0.42% 3.58x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male