Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 112.9 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 1.28% | 3.43x |
| Custom Home Lighting Shoppers | 1.28% | 3.43x |
| Home Interior Design Enthusiasts | 2.20% | 3.42x |
| Cholesterol Researchers | 1.65% | 3.37x |
| Ivy League College Researchers | 1.65% | 3.20x |
| Readers of South Asian Content | 2.20% | 2.95x |
| Trendy Shoe Shoppers | 1.83% | 2.91x |
| Telemedicine Content Readers | 1.10% | 2.78x |
| San Diego Activities Researchers | 1.83% | 2.76x |
| Restaurant Researchers | 1.83% | 2.76x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.96% | 21.50x |
| Free People | 12.07% | 16.15x |
| Bonobos | 4.32% | 15.70x |
| The North Face | 7.72% | 15.17x |
| Intermix | 1.40% | 14.80x |
| Madewell | 11.52% | 14.76x |
| Anthropologie | 17.42% | 14.10x |
| Urban Outfitters | 12.00% | 11.77x |
| Lululemon | 15.41% | 11.72x |
| Brooks Brothers | 9.42% | 10.60x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Dermatology.
| Content Affinity | Composition | Index |
| Dermatology | 0.33% | 4.17x |
| Conservatives & Conspiracies | 0.57% | 3.95x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Legal Information Research Cluster | 0.37% | 3.92x |
| Backpacking | 0.55% | 3.90x |
| Philippines News | 0.55% | 3.43x |
| Science Education & Resources | 0.37% | 3.38x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 3.27x |
| High-End Audio | 0.37% | 3.10x |
| Spain News - Madrid & Seville | 0.55% | 3.04x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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