Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 64.7 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.42% | 3.79x |
| Ballet Enthusiasts | 4.86% | 3.23x |
| New York City Events Researchers | 3.59% | 3.12x |
| Los Angeles Trip Planners | 5.07% | 3.00x |
| Telemedicine Content Readers | 1.90% | 2.92x |
| Venture Capitalists | 4.44% | 2.89x |
| Swimming Enthusiasts | 4.23% | 2.88x |
| Sightseeing Travelers | 5.07% | 2.85x |
| Travel Researchers | 4.23% | 2.83x |
| School Closings Updates Readers | 1.90% | 2.78x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.61% | 25.87x |
| Free People | 8.90% | 22.79x |
| The North Face | 6.01% | 22.39x |
| Madewell | 8.57% | 22.06x |
| Bonobos | 2.69% | 18.88x |
| Anthropologie | 12.24% | 18.64x |
| Intermix | 0.87% | 17.12x |
| Lululemon | 11.24% | 16.32x |
| Urban Outfitters | 7.98% | 15.23x |
| Brooks Brothers | 6.15% | 13.10x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Legal Information Research Cluster.
| Content Affinity | Composition | Index |
| Legal Information Research Cluster | 0.85% | 5.65x |
| Backpacking | 1.06% | 4.35x |
| Dermatology | 0.33% | 4.17x |
| Finance & Accounting Cluster | 0.88% | 4.01x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Female Lifestyle Content Readers | 0.59% | 3.88x |
| Travel Adventure | 1.27% | 3.78x |
| Crossword & Puzzle Players | 0.84% | 3.68x |
| High-End Audio | 0.63% | 3.59x |
| Central California Cluster | 0.42% | 3.58x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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