Dstillery Audiences

WEST ELM

Audience Size: 71.6 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 71.6 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 1.79% 4.56x
Los Angeles Mass Transit Commuters 6.55% 3.75x
Landscape Architects 4.76% 3.53x
Online Investors 5.36% 3.32x
Luxury Coupe Auto Intenders 4.17% 3.22x
Pre-Measured Grocery Shoppers 5.95% 3.19x
Smart Home Product Researchers 6.55% 3.16x
New York City Events Researchers 3.57% 3.11x
United Nations Donors 3.57% 3.08x
Office Reopening Researchers 2.98% 3.07x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.77% 51.77x
Free People 11.65% 43.98x
Bonobos 5.36% 43.21x
Madewell 9.15% 37.46x
Anthropologie 14.63% 33.63x
The North Face 6.22% 31.77x
Lululemon 13.55% 30.58x
American Apparel 7.51% 26.48x
Intermix 1.49% 24.42x
Supreme 0.22% 23.09x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Business News & Information Readers.

Content Affinity Composition Index
Business News & Information Readers 1.07% 5.69x
Mexico Cluster 2.38% 4.99x
US Cycling 2.98% 4.65x
Right Wing Blogs - Conspiracy Theories 1.79% 4.43x
Dermatology 0.33% 4.17x
Grilling 0.37% 3.93x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Latin American News 1.19% 3.71x
New Mexico News 2.98% 3.58x
Fashion Cluster 1.79% 3.55x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male