Dstillery Audiences

WEST ELM

Audience Size: 112.9 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 112.9 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Home Custom Bedroom Decorators.

Interest Composition Index
Home Custom Bedroom Decorators 1.28% 3.43x
Custom Home Lighting Shoppers 1.28% 3.43x
Home Interior Design Enthusiasts 2.20% 3.42x
Cholesterol Researchers 1.65% 3.37x
Ivy League College Researchers 1.65% 3.20x
Readers of South Asian Content 2.20% 2.95x
Trendy Shoe Shoppers 1.83% 2.91x
Telemedicine Content Readers 1.10% 2.78x
San Diego Activities Researchers 1.83% 2.76x
Restaurant Researchers 1.83% 2.76x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.96% 21.50x
Free People 12.07% 16.15x
Bonobos 4.32% 15.70x
The North Face 7.72% 15.17x
Intermix 1.40% 14.80x
Madewell 11.52% 14.76x
Anthropologie 17.42% 14.10x
Urban Outfitters 12.00% 11.77x
Lululemon 15.41% 11.72x
Brooks Brothers 9.42% 10.60x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Dermatology.

Content Affinity Composition Index
Dermatology 0.33% 4.17x
Conservatives & Conspiracies 0.57% 3.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Legal Information Research Cluster 0.37% 3.92x
Backpacking 0.55% 3.90x
Philippines News 0.55% 3.43x
Science Education & Resources 0.37% 3.38x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.27x
High-End Audio 0.37% 3.10x
Spain News - Madrid & Seville 0.55% 3.04x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male