Dstillery Audiences

WEST ELM

Audience Size: 23.5 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 23.5 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Mens Business Clothes Shoppers.

Interest Composition Index
Mens Business Clothes Shoppers 9.35% 6.75x
Luxury Hotel Guests 10.28% 6.51x
Los Angeles Activities Researchers 8.41% 6.25x
Luxury Retail Researchers 8.41% 6.20x
Australia Trip Planners 7.48% 6.02x
Small Business Administration Cares Act Researchers 5.61% 5.71x
New York City Events Researchers 6.54% 5.44x
Men's Shoe Shoppers 7.48% 5.42x
Caribbean Destination Reopening Researchers 4.67% 5.31x
Venture Capitalists 6.54% 5.31x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Madewell.

Location Composition Index
Madewell 6.44% 60.01x
Bonobos 2.87% 54.76x
Free People 6.57% 51.50x
American Apparel 5.52% 50.21x
The North Face 4.09% 46.56x
Anthropologie 9.22% 41.50x
Lululemon 7.96% 34.13x
Brooks Brothers 5.39% 32.07x
Urban Outfitters 5.52% 30.35x
LL Bean 1.13% 28.36x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Furniture Shopping.

Content Affinity Composition Index
Furniture Shopping 4.67% 6.83x
Golf Travel & Gear 3.74% 6.12x
Fashion Cluster 2.80% 5.59x
Luxury Sneakers 2.80% 5.13x
Upstate New York Travel Cluster 2.13% 4.34x
Dermatology 0.33% 4.17x
Child Development 1.09% 3.95x
Car Enthusiasts 1.87% 3.93x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Dubai Travel 2.80% 3.90x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male