Dstillery Audiences

WEST ELM

Audience Size: 31.6 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 2.06% 5.95x
Home Design Enthusiasts 1.18% 4.44x
Philadelphia Trip Planners 4.41% 4.26x
Travel Guide and Review Readers 2.06% 3.99x
Big Box Store Jewelry Sale Shoppers 0.64% 3.83x
Sightseeing Travelers 1.76% 3.76x
Pre-Measured Grocery Shoppers 1.18% 3.57x
Men's Clothing Shoppers 1.47% 3.52x
Luxury Second Home Owners 1.18% 3.48x
Modern Art Museum Researchers 2.65% 3.39x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Free People.

Location Composition Index
Free People 9.68% 82.53x
Madewell 6.36% 44.54x
The North Face 3.52% 44.10x
Bonobos 2.55% 42.96x
Intermix 1.13% 42.90x
Tommy Bahama 5.26% 35.85x
Anthropologie 7.81% 34.42x
Lululemon 8.50% 29.65x
American Apparel 5.10% 28.03x
J. Crew 6.96% 26.28x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 5.00% 8.35x
Texas News Cluster 0.88% 5.57x
Sports - Climbing, Non-traditional 0.88% 5.02x
Canadian Homes 1.47% 4.30x
Dermatology 0.33% 4.17x
Conservatives & Conspiracies 0.57% 3.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Pacific Northwest Information Research Cluster 2.94% 3.89x
Asia Travel 0.88% 3.32x
Assorted Topics (Business Support ToolsForm Templates) 0.07% 3.27x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male