Dstillery Audiences

WEST ELM

Audience Size: 325.4 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 325.4 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.16% 2.23x
Luxury Womens Brands Shoppers 2.78% 2.21x
Meal Kit Delivery Researchers 2.75% 2.19x
Venture Capitalists 2.43% 2.10x
Trendy Denim Shoppers 2.84% 2.08x
Men's Shoe Shoppers 3.19% 2.08x
Ballet Enthusiasts 2.96% 2.08x
Mens Business Clothes Shoppers 2.58% 2.07x
Symphony Music Enthusiasts 2.67% 2.04x
New York Trip Planners 3.28% 2.02x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is REI.

Location Composition Index
REI 16.98% 52.85x
Madewell 8.05% 29.60x
Club Monaco 3.46% 27.61x
Free People 7.40% 25.97x
Bonobos 1.75% 24.86x
Everlane 0.33% 22.94x
Intermix 2.47% 21.01x
Tommy Bahama 6.77% 19.76x
Uniqlo 3.56% 19.41x
The North Face 6.22% 19.38x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is NYC Tourist Attractions.

Content Affinity Composition Index
NYC Tourist Attractions 1.82% 2.50x
Furniture & Home Improvement 1.67% 2.25x
Boston Cluster 4.66% 2.10x
Travel Adventure 1.79% 1.98x
Georgia Cluster 3.25% 1.70x
Edgy Content 1.73% 1.63x
Fantasy Sports 1.55% 1.57x
Small Business Resources 4.13% 1.55x
Apple Blogs & Hacks 2.05% 1.50x
Assorted Topics (Rubik Cube, Gawker, Viral Media) 2.31% 1.43x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male