Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 309.5 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Real Estate Decision Makers.
| Interest | Composition | Index |
| Real Estate Decision Makers | 4.58% | 1.92x |
| Los Angeles Activities Researchers | 4.25% | 1.86x |
| Opera Enthusiasts | 3.99% | 1.86x |
| Ballet Enthusiasts | 4.45% | 1.85x |
| Portugal Trip Planners | 4.06% | 1.83x |
| Online Grocery Shoppers | 4.55% | 1.82x |
| E-cycling Enthusiasts | 4.42% | 1.81x |
| Elite Cycling Gear Shoppers | 3.92% | 1.80x |
| New York City Events Researchers | 4.19% | 1.80x |
| Venture Capitalists | 3.63% | 1.77x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 8.23% | 28.24x |
| Free People | 10.02% | 26.37x |
| Madewell | 11.07% | 25.71x |
| REI | 7.68% | 24.84x |
| Joe's Jeans | 1.36% | 23.94x |
| Supreme | 0.62% | 23.65x |
| Intermix | 3.66% | 22.84x |
| Everlane | 0.47% | 21.44x |
| The North Face | 7.64% | 21.32x |
| American Apparel | 12.40% | 21.07x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.10% | 4.95x |
| Law School Research Cluster | 0.10% | 4.28x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Shipping & Logistics | 0.10% | 3.65x |
| Marketing Professionals | 0.82% | 3.50x |
| Office Furniture Design | 0.10% | 3.40x |
| LGBTQ Advocacy | 2.11% | 3.17x |
| Philanthropy - Nonprofits | 0.13% | 3.12x |
| Russia Cluster | 0.13% | 3.09x |
| Serbia & Albania Cluster | 0.07% | 3.05x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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