Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 292.3 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 3.11x |
| Venture Capitalists | 4.45% | 2.16x |
| Home Interior Design Enthusiasts | 4.37% | 2.15x |
| Real Estate Decision Makers | 4.97% | 2.15x |
| Luxury Retail Researchers | 4.45% | 2.14x |
| Los Angeles Activities Researchers | 4.37% | 2.13x |
| Ski and Snowboard Apparel Shoppers | 4.01% | 2.10x |
| Online Grocery Shoppers | 4.97% | 2.10x |
| Opera Enthusiasts | 4.29% | 2.08x |
| E-cycling Enthusiasts | 5.24% | 2.08x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.85% | 38.29x |
| Bonobos | 9.04% | 31.22x |
| Supreme | 0.68% | 30.59x |
| Free People | 13.23% | 28.27x |
| Madewell | 13.00% | 27.18x |
| Anthropologie | 11.61% | 24.94x |
| Intermix | 3.95% | 24.57x |
| The North Face | 9.02% | 22.76x |
| Topshop | 1.85% | 22.37x |
| American Apparel | 12.94% | 22.31x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Higher-End Fashion Brands.
| Content Affinity | Composition | Index |
| Higher-End Fashion Brands | 0.20% | 6.84x |
| Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) | 0.12% | 5.60x |
| Russia Cluster | 0.20% | 5.52x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.12% | 5.19x |
| Institutional Investing | 0.24% | 4.14x |
| Quebec Vacations | 0.20% | 3.95x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Retail Industry News | 0.20% | 3.92x |
| Alternative Movie Streaming | 0.12% | 3.82x |
| LGBTQ Advocacy | 2.07% | 3.45x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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