Dstillery Audiences

WEST ELM

Audience Size: 10.3 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 10.3 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Telemedicine Content Readers.

Interest Composition Index
Telemedicine Content Readers 5.19% 7.19x
School Closings Updates Readers 3.90% 5.03x
Dance Enthusiasts 7.79% 4.59x
Quarantine Planners 3.90% 4.58x
Thrift Store Shoppers 6.49% 4.52x
College Students 5.19% 4.30x
Fathers Day Celebrators 5.19% 4.23x
Holiday Gift Shoppers 5.19% 4.17x
Readers of Bengali Content 5.19% 4.12x
Working Parents 6.49% 4.09x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Bonobos.

Location Composition Index
Bonobos 3.41% 52.41x
LL Bean 2.14% 30.88x
Patagonia 1.56% 27.74x
Victoria's Secret 19.30% 19.31x
The Childrens Place 17.54% 19.12x
Abercrombie & Fitch 0.58% 12.82x
Maurices 12.28% 11.60x
Journeys 8.77% 8.86x
Express Outlets 0.78% 5.89x
Belk 1.36% 4.86x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Dermatology.

Content Affinity Composition Index
Dermatology 0.33% 4.17x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Washington & Northern Virginia 2.60% 3.87x
Celebrity Gossip & Viral News 3.90% 3.80x
Home Decoration Content Readers 2.60% 3.73x
Crossword & Puzzle Players 0.84% 3.68x
Pacific Northwest Information Research Cluster 3.90% 3.61x
Golf Travel & Gear 1.42% 3.57x
Florida Naples News Cluster 2.13% 3.54x
New Mexico News 2.27% 3.52x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male