Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 65.8 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Seattle Trip Planners.
| Interest | Composition | Index |
| Seattle Trip Planners | 3.23% | 2.18x |
| Real Estate Decision Makers | 4.40% | 1.97x |
| Architecture Enthusiasts | 1.57% | 1.97x |
| Luxury Retail Researchers | 1.94% | 1.96x |
| Executive Travelers | 1.74% | 1.96x |
| Detroit Trip Planners | 1.85% | 1.95x |
| Last Minute Travelers | 2.26% | 1.90x |
| Thrift Store Shoppers | 2.00% | 1.86x |
| Miami Trip Planners | 2.19% | 1.83x |
| New York Trip Planners | 2.49% | 1.83x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 1.55% | 15.54x |
| Club Monaco | 1.59% | 15.22x |
| REI | 4.83% | 9.75x |
| J. Crew | 3.80% | 9.24x |
| The North Face | 2.25% | 8.85x |
| Banana Republic | 4.17% | 8.56x |
| Brooks Brothers | 3.60% | 7.90x |
| Gymboree | 1.49% | 5.06x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 1.68% | 3.96x |
| European Museums, Restaurants & Events | 0.47% | 3.18x |
| LGBTQ Advocacy | 1.40% | 3.14x |
| Rhode Island Cluster | 0.43% | 2.67x |
| Idaho Cluster | 0.43% | 2.63x |
| Fashion Cluster | 1.11% | 2.57x |
| Marketing Professionals | 0.47% | 2.46x |
| Detroit News | 1.51% | 2.39x |
| Pac 12 Sports | 0.26% | 2.38x |
| Pacific Northwest Sports & News Cluster | 0.87% | 2.28x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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