Dstillery Audiences

WEST ELM

Audience Size: 47.3 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 47.3 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is POS Systems & Software Researchers.

Interest Composition Index
POS Systems & Software Researchers 6.69% 4.16x
Big Box Store Jewelry Sale Shoppers 0.64% 3.83x
Mood Lifters Researchers 1.27% 3.48x
Modern Art Museum Researchers 3.18% 3.47x
Philadelphia Trip Planners 2.87% 3.23x
Mac Users 1.91% 3.14x
San Diego Activities Researchers 1.91% 3.06x
Western Canada Skiers and Snowboarders 4.46% 3.04x
Global Destinations Reopening Researchers 2.55% 3.00x
Coffee Bean Shoppers 5.10% 2.93x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.89% 48.46x
Free People 10.80% 32.41x
The North Face 7.58% 29.62x
Intermix 1.39% 29.46x
Bonobos 3.66% 29.10x
Anthropologie 16.80% 29.01x
Madewell 10.14% 28.61x
Lululemon 13.76% 22.95x
Brooks Brothers 8.14% 20.27x
Urban Outfitters 9.46% 18.58x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Philadelphia Cluster.

Content Affinity Composition Index
Philadelphia Cluster 5.10% 5.35x
Photography 1.59% 4.79x
Dermatology 0.33% 4.17x
Conservatives & Conspiracies 0.57% 3.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Vegetarian Diet 0.64% 3.77x
Sports - Climbing, Non-traditional 0.96% 3.72x
Dubai Travel 1.48% 3.68x
New Jersey Travel Location Cluster 0.64% 3.55x
Educational Publishing 0.96% 3.33x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male