Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 319.5 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 8.59x |
| Luxury Retail Researchers | 4.60% | 2.10x |
| Real Estate Decision Makers | 4.22% | 2.09x |
| Home Interior Design Enthusiasts | 3.64% | 1.95x |
| Pre-Measured Grocery Shoppers | 4.45% | 1.92x |
| Luxury Womens Brands Shoppers | 2.91% | 1.88x |
| Thrift Store Shoppers | 3.73% | 1.84x |
| Rideshare App Users | 2.76% | 1.82x |
| Luxury Department Store Shoppers | 3.41% | 1.78x |
| New York City Events Researchers | 3.64% | 1.78x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is REI.
| Location | Composition | Index |
| REI | 11.28% | 37.39x |
| Bonobos | 5.96% | 27.80x |
| Free People | 9.07% | 25.07x |
| Madewell | 10.24% | 24.89x |
| Anthropologie | 9.25% | 20.89x |
| Intermix | 3.10% | 20.56x |
| Supreme | 0.59% | 20.19x |
| American Apparel | 11.36% | 19.74x |
| The North Face | 6.57% | 19.71x |
| Topshop | 1.11% | 18.65x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 27.73x |
| Home Décor, Furniture, & Decorating | 0.03% | 17.70x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 16.60x |
| Washington D.C. Hotels | 0.02% | 15.23x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 14.66x |
| Local & Travel England - North Midlands | 0.03% | 11.83x |
| Fashion & Cosmetics | 0.03% | 11.20x |
| Decoration & Fabric | 0.02% | 9.41x |
| ISPs & Local Services | 0.03% | 8.14x |
| Survey Websites | 0.03% | 8.05x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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