Dstillery Audiences

WEST ELM

Audience Size: 65.8 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 65.8 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Seattle Trip Planners.

Interest Composition Index
Seattle Trip Planners 3.23% 2.18x
Real Estate Decision Makers 4.40% 1.97x
Architecture Enthusiasts 1.57% 1.97x
Luxury Retail Researchers 1.94% 1.96x
Executive Travelers 1.74% 1.96x
Detroit Trip Planners 1.85% 1.95x
Last Minute Travelers 2.26% 1.90x
Thrift Store Shoppers 2.00% 1.86x
Miami Trip Planners 2.19% 1.83x
New York Trip Planners 2.49% 1.83x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Michael Kors.

Location Composition Index
Michael Kors 1.55% 15.54x
Club Monaco 1.59% 15.22x
REI 4.83% 9.75x
J. Crew 3.80% 9.24x
The North Face 2.25% 8.85x
Banana Republic 4.17% 8.56x
Brooks Brothers 3.60% 7.90x
Gymboree 1.49% 5.06x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is North Carolina Education.

Content Affinity Composition Index
North Carolina Education 1.68% 3.96x
European Museums, Restaurants & Events 0.47% 3.18x
LGBTQ Advocacy 1.40% 3.14x
Rhode Island Cluster 0.43% 2.67x
Idaho Cluster 0.43% 2.63x
Fashion Cluster 1.11% 2.57x
Marketing Professionals 0.47% 2.46x
Detroit News 1.51% 2.39x
Pac 12 Sports 0.26% 2.38x
Pacific Northwest Sports & News Cluster 0.87% 2.28x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.