Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 325.4 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.16% | 2.23x |
| Luxury Womens Brands Shoppers | 2.78% | 2.21x |
| Meal Kit Delivery Researchers | 2.75% | 2.19x |
| Venture Capitalists | 2.43% | 2.10x |
| Trendy Denim Shoppers | 2.84% | 2.08x |
| Men's Shoe Shoppers | 3.19% | 2.08x |
| Ballet Enthusiasts | 2.96% | 2.08x |
| Mens Business Clothes Shoppers | 2.58% | 2.07x |
| Symphony Music Enthusiasts | 2.67% | 2.04x |
| New York Trip Planners | 3.28% | 2.02x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is REI.
| Location | Composition | Index |
| REI | 16.98% | 52.85x |
| Madewell | 8.05% | 29.60x |
| Club Monaco | 3.46% | 27.61x |
| Free People | 7.40% | 25.97x |
| Bonobos | 1.75% | 24.86x |
| Everlane | 0.33% | 22.94x |
| Intermix | 2.47% | 21.01x |
| Tommy Bahama | 6.77% | 19.76x |
| Uniqlo | 3.56% | 19.41x |
| The North Face | 6.22% | 19.38x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is NYC Tourist Attractions.
| Content Affinity | Composition | Index |
| NYC Tourist Attractions | 1.82% | 2.50x |
| Furniture & Home Improvement | 1.67% | 2.25x |
| Boston Cluster | 4.66% | 2.10x |
| Travel Adventure | 1.79% | 1.98x |
| Georgia Cluster | 3.25% | 1.70x |
| Edgy Content | 1.73% | 1.63x |
| Fantasy Sports | 1.55% | 1.57x |
| Small Business Resources | 4.13% | 1.55x |
| Apple Blogs & Hacks | 2.05% | 1.50x |
| Assorted Topics (Rubik Cube, Gawker, Viral Media) | 2.31% | 1.43x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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