Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 299.7 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.02% | 8.59x |
| Ballet Enthusiasts | 5.91% | 2.44x |
| Online Grocery Shoppers | 5.91% | 2.44x |
| New York City Events Researchers | 5.21% | 2.20x |
| Last Minute Travelers | 5.30% | 2.17x |
| Venture Capitalists | 4.08% | 2.17x |
| Luxury Retail Researchers | 4.87% | 2.15x |
| New York Trip Planners | 5.65% | 2.13x |
| Portugal Trip Planners | 4.60% | 2.12x |
| Preppy Clothing Shoppers | 4.87% | 2.09x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is REI.
| Location | Composition | Index |
| REI | 15.88% | 43.23x |
| Bonobos | 4.73% | 25.11x |
| Madewell | 8.93% | 22.45x |
| Free People | 8.67% | 22.23x |
| Club Monaco | 3.85% | 19.01x |
| Intermix | 2.64% | 17.07x |
| American Apparel | 11.03% | 16.59x |
| Uniqlo | 3.89% | 15.62x |
| The North Face | 6.23% | 15.43x |
| Tommy Bahama | 6.86% | 15.42x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Golf & Boats.
| Content Affinity | Composition | Index |
| Golf & Boats | 0.02% | 27.73x |
| Home Décor, Furniture, & Decorating | 0.03% | 17.70x |
| Local & Travel England - North Midlands | 0.09% | 16.88x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.03% | 16.60x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.09% | 15.37x |
| Washington D.C. Hotels | 0.02% | 15.23x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 14.66x |
| Local & Travel England - Northern England | 0.07% | 12.01x |
| Fashion & Cosmetics | 0.03% | 11.20x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 10.60x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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