Dstillery Audiences

WEST ELM

Audience Size: 292.3 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 292.3 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.08% 3.11x
Venture Capitalists 4.45% 2.16x
Home Interior Design Enthusiasts 4.37% 2.15x
Real Estate Decision Makers 4.97% 2.15x
Luxury Retail Researchers 4.45% 2.14x
Los Angeles Activities Researchers 4.37% 2.13x
Ski and Snowboard Apparel Shoppers 4.01% 2.10x
Online Grocery Shoppers 4.97% 2.10x
Opera Enthusiasts 4.29% 2.08x
E-cycling Enthusiasts 5.24% 2.08x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.85% 38.29x
Bonobos 9.04% 31.22x
Supreme 0.68% 30.59x
Free People 13.23% 28.27x
Madewell 13.00% 27.18x
Anthropologie 11.61% 24.94x
Intermix 3.95% 24.57x
The North Face 9.02% 22.76x
Topshop 1.85% 22.37x
American Apparel 12.94% 22.31x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Higher-End Fashion Brands.

Content Affinity Composition Index
Higher-End Fashion Brands 0.20% 6.84x
Assorted Topics (Mobile Content Discovery, Airline Trade Organizations, Energy Trade Organizations) 0.12% 5.60x
Russia Cluster 0.20% 5.52x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.12% 5.19x
Institutional Investing 0.24% 4.14x
Quebec Vacations 0.20% 3.95x
Assorted Topics (Animals, Clothing, Events, Education) 0.02% 3.93x
Retail Industry News 0.20% 3.92x
Alternative Movie Streaming 0.12% 3.82x
LGBTQ Advocacy 2.07% 3.45x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male