Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 71.6 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 1.79% | 4.56x |
| Los Angeles Mass Transit Commuters | 6.55% | 3.75x |
| Landscape Architects | 4.76% | 3.53x |
| Online Investors | 5.36% | 3.32x |
| Luxury Coupe Auto Intenders | 4.17% | 3.22x |
| Pre-Measured Grocery Shoppers | 5.95% | 3.19x |
| Smart Home Product Researchers | 6.55% | 3.16x |
| New York City Events Researchers | 3.57% | 3.11x |
| United Nations Donors | 3.57% | 3.08x |
| Office Reopening Researchers | 2.98% | 3.07x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.77% | 51.77x |
| Free People | 11.65% | 43.98x |
| Bonobos | 5.36% | 43.21x |
| Madewell | 9.15% | 37.46x |
| Anthropologie | 14.63% | 33.63x |
| The North Face | 6.22% | 31.77x |
| Lululemon | 13.55% | 30.58x |
| American Apparel | 7.51% | 26.48x |
| Intermix | 1.49% | 24.42x |
| Supreme | 0.22% | 23.09x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Business News & Information Readers.
| Content Affinity | Composition | Index |
| Business News & Information Readers | 1.07% | 5.69x |
| Mexico Cluster | 2.38% | 4.99x |
| US Cycling | 2.98% | 4.65x |
| Right Wing Blogs - Conspiracy Theories | 1.79% | 4.43x |
| Dermatology | 0.33% | 4.17x |
| Grilling | 0.37% | 3.93x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Latin American News | 1.19% | 3.71x |
| New Mexico News | 2.98% | 3.58x |
| Fashion Cluster | 1.79% | 3.55x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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