Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 250.8 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Detroit Trip Planners.
| Interest | Composition | Index |
| Detroit Trip Planners | 2.73% | 2.26x |
| Luxury Retail Researchers | 3.10% | 2.16x |
| Preppy Clothing Shoppers | 3.55% | 2.15x |
| Home Interior Design Enthusiasts | 3.14% | 2.12x |
| New York City Events Researchers | 3.20% | 2.01x |
| Broadway Fans | 2.55% | 1.95x |
| Vermont Trip Planners | 2.94% | 1.94x |
| Western Canada Skiers and Snowboarders | 2.83% | 1.93x |
| Men's Shoe Shoppers | 2.85% | 1.90x |
| Real Estate Decision Makers | 5.64% | 1.88x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is REI.
| Location | Composition | Index |
| REI | 16.09% | 45.08x |
| Madewell | 7.34% | 37.61x |
| Free People | 6.16% | 30.65x |
| Club Monaco | 3.69% | 30.59x |
| Intermix | 2.04% | 20.79x |
| Uniqlo | 2.99% | 20.10x |
| Tommy Bahama | 6.03% | 20.05x |
| Patagonia | 2.69% | 19.85x |
| American Apparel | 7.32% | 19.78x |
| Kate Spade | 4.32% | 19.67x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Law School Research Cluster.
| Content Affinity | Composition | Index |
| Law School Research Cluster | 0.18% | 4.43x |
| North Carolina Education | 1.93% | 3.95x |
| Detroit News | 2.54% | 3.19x |
| Idaho Cluster | 0.66% | 3.03x |
| Maine Cluster | 0.80% | 2.70x |
| Work Productivity | 0.37% | 2.64x |
| Hipster Clothing | 0.12% | 2.46x |
| Bags & Luggage | 0.33% | 2.45x |
| Retail Industry News | 0.14% | 2.44x |
| New Hampshire News | 0.55% | 2.41x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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