Dstillery Audiences

WEST ELM

Audience Size: 319.5 Thousand Devices

Explore the West Elm Audience

Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 319.5 thousand unique devices whose actions qualify for the West Elm audience.

Dstillery Crafted Audiences

INTERESTS

The West Elm audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the West Elm audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.02% 8.59x
Luxury Retail Researchers 4.60% 2.10x
Real Estate Decision Makers 4.22% 2.09x
Home Interior Design Enthusiasts 3.64% 1.95x
Pre-Measured Grocery Shoppers 4.45% 1.92x
Luxury Womens Brands Shoppers 2.91% 1.88x
Thrift Store Shoppers 3.73% 1.84x
Rideshare App Users 2.76% 1.82x
Luxury Department Store Shoppers 3.41% 1.78x
New York City Events Researchers 3.64% 1.78x
Composition Percentage: The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The West Elm audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the West Elm audience is REI.

Location Composition Index
REI 11.28% 37.39x
Bonobos 5.96% 27.80x
Free People 9.07% 25.07x
Madewell 10.24% 24.89x
Anthropologie 9.25% 20.89x
Intermix 3.10% 20.56x
Supreme 0.59% 20.19x
American Apparel 11.36% 19.74x
The North Face 6.57% 19.71x
Topshop 1.11% 18.65x
Composition Percentage: The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the West Elm audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.02% 27.73x
Home Décor, Furniture, & Decorating 0.03% 17.70x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 16.60x
Washington D.C. Hotels 0.02% 15.23x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 14.66x
Local & Travel England - North Midlands 0.03% 11.83x
Fashion & Cosmetics 0.03% 11.20x
Decoration & Fabric 0.02% 9.41x
ISPs & Local Services 0.03% 8.14x
Survey Websites 0.03% 8.05x
Composition Percentage: The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male