Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 114.4 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Preppy Clothing Shoppers.
| Interest | Composition | Index |
| Preppy Clothing Shoppers | 2.63% | 2.11x |
| Luxury Retail Researchers | 2.14% | 2.05x |
| Business Travelers | 1.74% | 1.98x |
| Miami Trip Planners | 2.30% | 1.94x |
| Men's Shoe Shoppers | 1.95% | 1.91x |
| Luxury Womens Brands Shoppers | 2.51% | 1.89x |
| North Carolina Football Fans | 2.34% | 1.87x |
| Portugal Trip Planners | 5.39% | 1.87x |
| Legal News Readers | 1.74% | 1.86x |
| Cycling Enthusiasts | 1.66% | 1.85x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Madewell.
| Location | Composition | Index |
| Madewell | 5.80% | 61.22x |
| REI | 10.98% | 35.38x |
| Anthropologie | 7.30% | 31.68x |
| Free People | 3.43% | 30.60x |
| American Apparel | 4.95% | 29.11x |
| Tommy Bahama | 5.24% | 28.77x |
| Club Monaco | 2.48% | 27.37x |
| Lululemon | 8.22% | 26.42x |
| Hugo Boss | 2.38% | 26.18x |
| Patagonia | 1.79% | 25.46x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is North Carolina Education.
| Content Affinity | Composition | Index |
| North Carolina Education | 1.82% | 4.20x |
| Idaho Cluster | 0.58% | 3.19x |
| Travel, Food, Fashion & Fitness | 0.37% | 3.16x |
| Utah Cluster | 1.12% | 2.98x |
| LGBTQ Advocacy | 1.24% | 2.83x |
| New Hampshire News | 0.56% | 2.72x |
| New England Universities | 0.89% | 2.36x |
| Furniture & Home Improvement | 1.64% | 2.24x |
| New York City Real Estate Research Cluster | 0.70% | 2.17x |
| Pakistan Cluster | 0.23% | 2.14x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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