Explore the West Elm Audience
Below you'll find more information about the West Elm audience, broken down in different categories based on their digital and physical behaviors. These are 31.6 thousand unique devices whose actions qualify for the West Elm audience.
INTERESTS
The West Elm audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the West Elm audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 2.06% | 5.95x |
| Home Design Enthusiasts | 1.18% | 4.44x |
| Philadelphia Trip Planners | 4.41% | 4.26x |
| Travel Guide and Review Readers | 2.06% | 3.99x |
| Big Box Store Jewelry Sale Shoppers | 0.64% | 3.83x |
| Sightseeing Travelers | 1.76% | 3.76x |
| Pre-Measured Grocery Shoppers | 1.18% | 3.57x |
| Men's Clothing Shoppers | 1.47% | 3.52x |
| Luxury Second Home Owners | 1.18% | 3.48x |
| Modern Art Museum Researchers | 2.65% | 3.39x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Interest attribute.
Index: A comparison of the West Elm audience to the internet population.
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APPAREL RETAILERS
The West Elm audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the West Elm audience is Free People.
| Location | Composition | Index |
| Free People | 9.68% | 82.53x |
| Madewell | 6.36% | 44.54x |
| The North Face | 3.52% | 44.10x |
| Bonobos | 2.55% | 42.96x |
| Intermix | 1.13% | 42.90x |
| Tommy Bahama | 5.26% | 35.85x |
| Anthropologie | 7.81% | 34.42x |
| Lululemon | 8.50% | 29.65x |
| American Apparel | 5.10% | 28.03x |
| J. Crew | 6.96% | 26.28x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Location attribute.
Index: A comparison of the West Elm audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the West Elm audience is Philadelphia Cluster.
| Content Affinity | Composition | Index |
| Philadelphia Cluster | 5.00% | 8.35x |
| Texas News Cluster | 0.88% | 5.57x |
| Sports - Climbing, Non-traditional | 0.88% | 5.02x |
| Canadian Homes | 1.47% | 4.30x |
| Dermatology | 0.33% | 4.17x |
| Conservatives & Conspiracies | 0.57% | 3.95x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.02% | 3.93x |
| Pacific Northwest Information Research Cluster | 2.94% | 3.89x |
| Asia Travel | 0.88% | 3.32x |
| Assorted Topics (Business Support ToolsForm Templates) | 0.07% | 3.27x |
Composition Percentage:
The overlap percentage between the West Elm audience and the Content Affinity attribute.
Index: A comparison of the West Elm audience to the internet population.
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DEMOGRAPHICS
The West Elm audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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