Dstillery Audiences

WHEEL WORKS

Audience Size: 41.8 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 41.8 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 22.50% 9.81x
Symphony Music Enthusiasts 17.27% 7.95x
South West State Fair Visitors 20.00% 7.72x
San Francisco Giants Fans 14.55% 6.85x
Tahoe Skiers and Snowboarders 13.64% 6.34x
San Francisco Trip Planners 15.68% 6.32x
Opera Enthusiasts 9.09% 4.84x
EDM Festival Enthusiasts 8.64% 3.58x
Readers of Chinese Content 5.91% 3.53x
California Trip Planners 7.73% 3.47x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Everlane.

Location Composition Index
Everlane 0.64% 27.09x
Joe's Jeans 1.28% 24.27x
Uniqlo 6.60% 21.11x
Levi Strauss 5.00% 16.94x
The North Face 5.93% 15.35x
Lorna Jane 1.36% 14.60x
Calvin Klein 1.26% 14.53x
REI 4.60% 14.53x
Saint Laurent Paris 2.38% 14.40x
Hollister 11.46% 12.68x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 24.77% 18.45x
China Cluster 1.82% 14.19x
Tahoe & Reno Tourism 1.59% 7.13x
Northern California Cluster 5.91% 6.96x
California Universities 1.59% 6.46x
Central California Cluster 2.73% 6.35x
India Bollywood, Weddings & Gossip 1.59% 5.13x
Engineering 0.61% 5.00x
Motorsport Equipment 1.59% 4.70x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.68% 4.62x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male