Dstillery Audiences

WHEEL WORKS

Audience Size: 40.9 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 40.9 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 24.29% 9.84x
Symphony Music Enthusiasts 19.69% 7.92x
South West State Fair Visitors 17.72% 6.65x
San Francisco Giants Fans 14.22% 6.58x
Tahoe Skiers and Snowboarders 15.75% 6.45x
San Francisco Trip Planners 15.32% 5.82x
Opera Enthusiasts 11.60% 5.09x
Readers of Chinese Content 7.44% 4.36x
California Trip Planners 8.75% 3.60x
EDM Festival Enthusiasts 8.75% 3.17x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.41% 24.87x
Everlane 0.54% 24.60x
Uniqlo 6.04% 21.22x
Levi Strauss 5.65% 17.74x
Calvin Klein 1.46% 17.01x
The North Face 5.75% 16.06x
Saint Laurent Paris 2.41% 15.48x
Hollister 11.65% 14.37x
REI 4.36% 14.11x
Lorna Jane 1.15% 13.55x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 25.60% 19.97x
China Cluster 1.75% 12.63x
Northern California Cluster 6.56% 8.40x
California Universities 2.19% 7.78x
Tahoe & Reno Tourism 1.53% 6.91x
Philippines News 1.09% 6.67x
Custom T-Shirts 0.15% 4.15x
Liberal Media - Political Activism 1.09% 4.08x
K-Pop 0.88% 3.96x
Healthcare Jobs 0.44% 3.90x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male