Dstillery Audiences

WHEEL WORKS

Audience Size: 42.9 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 42.9 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 14.24% 9.55x
Symphony Music Enthusiasts 10.85% 7.55x
Tahoe Skiers and Snowboarders 9.49% 6.55x
San Francisco Trip Planners 10.85% 5.99x
San Francisco Giants Fans 6.78% 5.66x
Opera Enthusiasts 6.44% 4.62x
Rodeo Enthusiasts 5.76% 4.01x
Oakland Raiders Fans 4.41% 3.83x
Golden State Warriors Fans 4.07% 3.83x
EDM Festival Enthusiasts 6.10% 3.50x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.21% 28.32x
Calvin Klein 3.47% 27.47x
Levi Strauss 4.36% 27.13x
Uniqlo 4.53% 23.20x
Saint Laurent Paris 2.96% 22.22x
The North Face 6.66% 19.52x
Lorna Jane 1.38% 16.48x
Hollister 7.39% 16.23x
Gymboree 6.99% 16.12x
Forever 21 12.15% 15.48x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 18.98% 16.08x
Northern California Cluster 5.76% 8.44x
College Planning 2.71% 2.98x
Photography 2.03% 2.63x
Classic Car Enthusiasts 2.03% 2.55x
Sports Fanatics 13.56% 2.42x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 2.03% 2.32x
PC Gamers 2.03% 2.24x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 3.39% 2.22x
Luxury Sneakers 1.36% 2.17x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male