Dstillery Audiences

WHEEL WORKS

Audience Size: 21.4 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Cloud Storage Provider Researchers.

Interest Composition Index
Cloud Storage Provider Researchers 7.14% 4.52x
Washington Skiers and Snowboarders 7.14% 4.10x
Investment Banking Professionals 5.36% 4.05x
Santa Monica Trip Planners 7.14% 3.99x
Lottery Enthusiasts 7.14% 3.92x
Grill Masters 7.14% 3.91x
Space Travel Enthusiasts 7.14% 3.87x
Bird and Parrot Lovers 7.14% 3.64x
Readers of Tamil Content 5.36% 3.62x
Readers of Indian Content 5.36% 3.62x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.07% 35.98x
Uniqlo 6.80% 27.52x
Zara 5.91% 15.23x
Calvin Klein 0.98% 14.59x
REI 3.56% 14.06x
Patagonia 2.18% 13.91x
Armani 5.02% 13.44x
The North Face 4.13% 13.05x
Lorna Jane 0.89% 12.89x
Hollister 11.29% 12.84x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.15% 4.15x
New Parents 1.70% 4.12x
Public Policy Media 0.83% 3.98x
College Planning 2.27% 3.92x
Edgy Content 3.57% 3.91x
Professional & Collegiate Sports 50.00% 3.70x
Medical Supplies and Information 0.59% 3.64x
Yard Structures 0.56% 3.63x
Smart Travel 1.24% 3.52x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.14% 3.49x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female