Dstillery Audiences

WHEEL WORKS

Audience Size: 26.2 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 26.2 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is College Matching Resource Readers.

Interest Composition Index
College Matching Resource Readers 25.00% 4.60x
Washington Skiers and Snowboarders 7.14% 4.10x
Online Test Prep Users 16.67% 3.34x
UConn Huskies Fans 3.57% 2.72x
Apartment Furniture Shoppers 3.57% 2.62x
Ancestry Researchers 3.57% 2.58x
Gen Z Audience 14.29% 2.52x
Travel Book Readers 3.57% 2.40x
Antiquing Enthusiasts 3.57% 2.34x
Jewelry & Watch Shoppers 3.57% 2.27x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Uniqlo.

Location Composition Index
Uniqlo 6.75% 27.05x
Joe's Jeans 0.52% 11.78x
Zara 4.35% 9.87x
Ann Taylor 4.87% 9.12x
Patagonia 1.80% 9.07x
Armani 3.67% 8.25x
Bonobos 2.21% 8.04x
The North Face 3.94% 7.74x
REI 4.05% 7.13x
Hugo Boss 4.35% 6.11x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.15% 4.15x
New Parents 1.70% 4.12x
Public Policy Media 0.83% 3.98x
Edgy Content 3.57% 3.91x
Medical Supplies and Information 0.59% 3.64x
Yard Structures 0.56% 3.63x
Smart Travel 1.24% 3.52x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.14% 3.49x
Quotes & Inspiration 1.14% 3.46x
Viral Content 14.29% 3.35x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female