Dstillery Audiences

WHEEL WORKS

Audience Size: 40.1 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 40.1 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 19.82% 11.99x
San Francisco Giants Fans 10.35% 7.15x
Symphony Music Enthusiasts 11.01% 6.32x
Tahoe Skiers and Snowboarders 9.69% 5.95x
San Francisco Trip Planners 13.00% 5.87x
Opera Enthusiasts 7.05% 4.30x
Readers of Chinese Content 4.85% 3.82x
Rodeo Enthusiasts 5.95% 3.60x
San Francisco 49ers Fans 5.07% 3.54x
Golden State Warriors Fans 5.07% 3.52x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.43% 21.93x
Uniqlo 5.23% 21.45x
Levi Strauss 5.35% 19.13x
Everlane 0.32% 16.72x
Saint Laurent Paris 2.19% 15.60x
The North Face 5.11% 15.32x
Hollister 9.44% 14.94x
Calvin Klein 1.31% 13.62x
REI 3.82% 12.66x
Gymboree 8.49% 12.44x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is Golf & Boats.

Content Affinity Composition Index
Golf & Boats 0.14% 207.44x
Barcode Site & App Users 0.35% 113.06x
Fashion & Cosmetics 0.23% 82.46x
Local & Travel England - Northern England 0.18% 43.10x
Environmentally Friendly Cars 0.23% 40.66x
Flags & Trump 0.22% 39.56x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.44% 36.79x
Canada Job Seekers Cluster 0.32% 34.59x
Ontario Canada Cluster 0.32% 31.73x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.22% 31.62x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male