Dstillery Audiences

WHEEL WORKS

Audience Size: 36.9 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 36.9 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 12.22% 9.35x
Tahoe Skiers and Snowboarders 7.41% 5.98x
San Francisco Giants Fans 5.31% 5.11x
Symphony Music Enthusiasts 5.80% 5.01x
San Francisco Trip Planners 6.30% 4.93x
Readers of Chinese Content 4.32% 3.41x
Cloud Storage Provider Researchers 3.33% 3.19x
San Francisco 49ers Fans 2.72% 3.16x
Shared Work Space Researchers 2.96% 3.00x
Golden State Warriors Fans 2.47% 2.95x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.56% 34.87x
Calvin Klein 2.79% 28.00x
Uniqlo 3.44% 27.85x
Levi Strauss 2.82% 26.04x
Saint Laurent Paris 2.13% 24.36x
Armani 3.73% 18.53x
Lorna Jane 1.17% 18.52x
The North Face 5.49% 18.22x
Hollister 3.13% 17.17x
Forever 21 6.97% 17.04x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 11.85% 15.29x
Northern California Cluster 2.72% 5.79x
Startup Investment 1.36% 5.16x
California Universities 1.23% 3.95x
Central California Cluster 0.86% 3.88x
Video Content Sites 0.99% 3.61x
Auto Enthusiast Information Researchers 0.99% 2.91x
Motorsport Equipment 0.62% 2.67x
Sports Fanatics 7.90% 2.47x
Tennis, Golf & Boxing 0.86% 2.43x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male