Dstillery Audiences

WHEEL WORKS

Audience Size: 43.4 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 43.4 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 12.36% 8.53x
Symphony Music Enthusiasts 9.36% 7.11x
San Francisco Giants Fans 6.37% 6.18x
San Francisco Trip Planners 9.74% 5.99x
Tahoe Skiers and Snowboarders 6.74% 4.99x
Golden State Warriors Fans 4.12% 4.61x
Opera Enthusiasts 5.24% 4.24x
Electric Vehicle Shoppers 3.37% 3.72x
Buffalo Bills Fans 3.37% 3.45x
California Trip Planners 4.87% 3.26x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 2.08% 32.27x
Calvin Klein 3.47% 30.10x
Levi Strauss 3.89% 28.58x
Uniqlo 4.34% 26.31x
Saint Laurent Paris 2.49% 22.43x
The North Face 6.27% 21.21x
Gymboree 6.85% 17.94x
Michael Kors 4.80% 16.87x
Forever 21 10.31% 16.70x
Hollister 5.46% 16.37x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 17.23% 18.54x
Travel Adventure 3.00% 3.65x
Assorted Topics (Phone Cards, Construction, Food Reviews) 1.87% 2.68x
Baby Names 1.87% 2.59x
Sports Fanatics 10.49% 2.59x
Assorted Topics (Auto, Hobbies, Viral Media) 1.87% 2.43x
College Planning 1.87% 2.32x
Build Your Own Computer Enthusiasts 2.62% 2.12x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 2.25% 2.11x
Assorted Topics (News, Entertainment, Viral Media) 4.87% 1.98x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male