Dstillery Audiences

WHEEL WORKS

Audience Size: 44 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 44 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Santa Cruz Trip Planners.

Interest Composition Index
Santa Cruz Trip Planners 22.32% 8.69x
South West State Fair Visitors 18.36% 6.26x
San Francisco Giants Fans 13.28% 6.03x
Symphony Music Enthusiasts 16.67% 5.98x
Tahoe Skiers and Snowboarders 15.25% 5.88x
San Francisco Trip Planners 15.82% 5.50x
Readers of Chinese Content 8.19% 4.13x
Opera Enthusiasts 10.17% 3.91x
California Trip Planners 9.32% 3.48x
Rideshare App Users 6.50% 3.35x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.54% 32.29x
Everlane 0.67% 27.73x
Uniqlo 7.43% 22.46x
Calvin Klein 1.43% 16.48x
Levi Strauss 2.71% 15.27x
The North Face 5.77% 14.72x
REI 4.30% 14.03x
Lorna Jane 1.45% 13.75x
Zara 6.76% 13.59x
Armani 6.18% 13.08x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 22.03% 17.11x
Tahoe & Reno Tourism 2.82% 12.60x
China Cluster 1.13% 7.74x
Data Analysis & Scripting 3.11% 6.19x
Northern California Cluster 5.08% 6.04x
Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) 0.85% 5.74x
Philippines News 0.85% 4.56x
Custom T-Shirts 0.15% 4.15x
Smart Travel 1.69% 4.06x
Parenting & Children's Activities 0.56% 3.95x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male