Dstillery Audiences

WHEEL WORKS

Audience Size: 16.6 Thousand Devices

Explore the Wheel Works Audience

Below you'll find more information about the Wheel Works audience, broken down in different categories based on their digital and physical behaviors. These are 16.6 thousand unique devices whose actions qualify for the Wheel Works audience.

Dstillery Crafted Audiences

INTERESTS

The Wheel Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wheel Works audience is Washington Skiers and Snowboarders.

Interest Composition Index
Washington Skiers and Snowboarders 7.14% 4.10x
Space Travel Enthusiasts 7.14% 3.87x
Readers of Indian Content 5.36% 3.62x
Flower & Gift Basket Shoppers 3.57% 2.90x
Cricket Enthusiasts 3.57% 2.83x
UConn Huskies Fans 3.57% 2.72x
Apartment Furniture Shoppers 3.57% 2.62x
Ancestry Researchers 3.57% 2.58x
Logistics Professionals 3.57% 2.53x
Chandelier and Lamp Shoppers 3.57% 2.47x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Interest attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wheel Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wheel Works audience is Uniqlo.

Location Composition Index
Uniqlo 3.01% 22.55x
Patagonia 1.32% 10.88x
Zara 2.42% 10.38x
Armani 2.13% 9.25x
Ann Taylor 2.20% 8.31x
REI 2.42% 7.95x
Bonobos 1.03% 7.14x
Hugo Boss 2.57% 6.76x
Club Monaco 0.66% 6.61x
The North Face 1.62% 5.96x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Location attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wheel Works audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.15% 4.15x
New Parents 1.70% 4.12x
Public Policy Media 0.83% 3.98x
College Planning 2.27% 3.92x
Edgy Content 3.57% 3.91x
Medical Supplies and Information 0.59% 3.64x
Yard Structures 0.56% 3.63x
Smart Travel 1.24% 3.52x
Assorted Topics (Art, Photography, Fashion, Paranormal Activity) 1.14% 3.49x
Quotes & Inspiration 1.14% 3.46x
Composition Percentage: The overlap percentage between the Wheel Works audience and the Content Affinity attribute.
Index: A comparison of the Wheel Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wheel Works audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female