Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 200.7 thousand unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is College Aspirants.
| Interest | Composition | Index |
| College Aspirants | 5.18% | 2.17x |
| Social Workers | 0.10% | 2.14x |
| Sunglasses Shoppers | 1.00% | 2.08x |
| Masters in Management Researchers | 4.97% | 2.01x |
| Ski and Snowboard Apparel Shoppers | 3.45% | 1.94x |
| Los Angeles Trip Planners | 3.56% | 1.89x |
| Romance Movie and TV enthusiasts | 4.13% | 1.88x |
| College Athletic Scholarships Researchers | 4.97% | 1.88x |
| World Cup Apparel Shoppers | 4.81% | 1.87x |
| Gonzaga Bulldogs Fans | 3.97% | 1.85x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.
| Location | Composition | Index |
| Madewell | 7.44% | 51.88x |
| Ann Taylor | 4.06% | 39.56x |
| LOFT | 21.53% | 39.32x |
| Anthropologie | 10.16% | 38.63x |
| Michael Kors | 14.37% | 38.01x |
| Banana Republic | 21.85% | 37.79x |
| Chicos | 23.19% | 36.04x |
| Coach | 10.43% | 33.59x |
| Hugo Boss | 4.91% | 32.21x |
| Free People | 4.74% | 31.89x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is Celebrity Gossip.
| Content Affinity | Composition | Index |
| Celebrity Gossip | 0.16% | 4.76x |
| Mobile Phone Networks | 0.19% | 4.63x |
| Furniture Shopping | 0.37% | 3.87x |
| Central & South American News | 0.21% | 3.86x |
| Arabic News | 0.10% | 3.78x |
| Home Furnishings | 0.30% | 3.70x |
| Minnesota Community Business Cluster | 0.21% | 3.31x |
| MBA Education | 0.10% | 3.25x |
| Science Education & Resources | 0.47% | 3.24x |
| Korea Cluster | 0.21% | 3.18x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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