Dstillery Audiences

WHITE HOUSE BLACK MARKET

Audience Size: 735.6 Thousand Devices

Explore the White House Black Market Audience

Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 735.6 thousand unique devices whose actions qualify for the White House Black Market audience.

Dstillery Crafted Audiences

INTERESTS

The White House Black Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the White House Black Market audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.00% 2.08x
Telemedicine Content Readers 0.75% 1.80x
World Spa Day Researchers 0.34% 1.72x
Costco Deal Blog Readers 1.34% 1.69x
Charitable Donors 3.00% 1.63x
Big Box Store Jewelry Sale Shoppers 0.09% 1.62x
School Closings Updates Readers 0.79% 1.61x
College Aspirants 2.72% 1.60x
T-Mobile Customers 0.08% 1.59x
Luxury Retail Researchers 0.89% 1.53x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The White House Black Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.

Location Composition Index
Madewell 10.24% 13.10x
Ann Taylor 5.91% 11.05x
LOFT 29.72% 10.80x
Banana Republic 28.96% 10.31x
Chicos 29.80% 10.29x
Free People 7.63% 10.20x
Michael Kors 19.13% 10.12x
Coach 14.58% 9.85x
Anthropologie 11.93% 9.64x
J. Crew 16.61% 9.22x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the White House Black Market audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.19% 4.63x
Vietnam Cluster 0.07% 4.39x
African-American Hair 0.07% 3.97x
Video Content Sites 0.07% 3.55x
Paleo & Keto Diet Enthusiasts 0.05% 3.53x
Home Remodeling 0.07% 3.27x
Data Centers 0.07% 3.16x
Watches Retail 0.04% 3.10x
Ancestry & Memorial Researchers 0.07% 2.97x
Smart Travel 0.09% 2.90x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The White House Black Market audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male