Dstillery Audiences

WHITE HOUSE BLACK MARKET

Audience Size: 493 Thousand Devices

Explore the White House Black Market Audience

Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 493 thousand unique devices whose actions qualify for the White House Black Market audience.

Dstillery Crafted Audiences

INTERESTS

The White House Black Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the White House Black Market audience is Sunglasses Shoppers.

Interest Composition Index
Sunglasses Shoppers 1.00% 2.08x
San Diego Activities Researchers 1.99% 2.07x
Hard Seltzer Aficionados 1.19% 1.89x
San Francisco Activities Researchers 1.85% 1.76x
San Diego Events Researchers 1.85% 1.76x
Post COVID-19 Restaurant Reopening Researchers 0.98% 1.74x
Executive Travelers 1.32% 1.71x
Los Angeles Activities Researchers 1.71% 1.71x
Denver Trip Planners 2.72% 1.71x
Mac Users 1.39% 1.70x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The White House Black Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.

Location Composition Index
Madewell 9.05% 17.15x
Ann Taylor 5.11% 14.49x
LOFT 26.77% 14.12x
Banana Republic 26.28% 13.56x
Chicos 27.58% 13.22x
Michael Kors 16.49% 13.03x
Anthropologie 11.03% 12.58x
Free People 6.68% 12.57x
Coach 12.55% 12.48x
Gymboree 19.54% 11.47x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the White House Black Market audience is US Soccer.

Content Affinity Composition Index
US Soccer 0.17% 5.79x
Women Shoppers 0.10% 5.17x
Mobile Phone Networks 0.19% 4.63x
African-American Hair 0.07% 3.97x
Canada Business Cluster 0.06% 3.89x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.21% 3.83x
Serbia & Albania Cluster 0.07% 3.80x
National Parks 0.08% 3.34x
Aid Groups 0.07% 3.33x
College Sports 0.06% 3.28x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male