Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 361.4 thousand unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is Green Bay Packers Fans.
| Interest | Composition | Index |
| Green Bay Packers Fans | 6.99% | 2.52x |
| Milwaukee Brewers Fans | 5.47% | 2.35x |
| North East State Fair Visitors | 4.66% | 2.25x |
| Online Investors | 2.89% | 2.07x |
| Hanukkah Decorations Shoppers | 3.78% | 2.05x |
| Wisconsin County and Local Fair Visitors | 6.03% | 2.05x |
| Pantry Recipes Researchers | 0.18% | 2.04x |
| Enterprise Field Services Researchers | 3.22% | 2.02x |
| Last Minute Travelers | 3.22% | 2.00x |
| Luxury Womens Brands Shoppers | 3.54% | 1.89x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.86% | 41.09x |
| Joe's Jeans | 0.60% | 37.38x |
| Michael Kors | 20.83% | 34.84x |
| Chicos | 25.59% | 34.47x |
| Kate Spade | 9.75% | 31.26x |
| Free People | 8.92% | 31.18x |
| Banana Republic | 29.13% | 31.07x |
| LOFT | 27.39% | 30.97x |
| Gymboree | 19.72% | 30.46x |
| Tommy Bahama | 5.52% | 30.20x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is Poland Cluster.
| Content Affinity | Composition | Index |
| Poland Cluster | 0.32% | 6.92x |
| Lighting & Power | 0.32% | 6.23x |
| Homemade Jewelry & Crafts | 0.24% | 4.11x |
| Wisconsin Travel & Tourism Cluster | 5.47% | 4.00x |
| Korea Cluster | 0.16% | 3.95x |
| China Cluster | 0.16% | 3.70x |
| College Sports | 0.24% | 3.61x |
| Home Remodeling | 0.18% | 3.58x |
| Sports Apparel | 0.48% | 3.49x |
| Networking Marketing | 0.16% | 3.49x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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