Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is Luxury Womens Brands Shoppers.
| Interest | Composition | Index |
| Luxury Womens Brands Shoppers | 2.90% | 1.51x |
| Real Estate Decision Makers | 2.92% | 1.50x |
| Santa Monica Trip Planners | 3.31% | 1.49x |
| Venture Capitalists | 2.59% | 1.48x |
| Land Rover Shoppers | 2.83% | 1.47x |
| Spain Trip Planners | 2.72% | 1.47x |
| Luxury Retail Researchers | 2.71% | 1.47x |
| Preppy Clothing Shoppers | 2.92% | 1.46x |
| Winter Apparel Shoppers | 2.81% | 1.45x |
| Last Minute Travelers | 2.78% | 1.44x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 26.54% | 24.88x |
| Madewell | 11.41% | 24.84x |
| Joe's Jeans | 1.12% | 23.41x |
| Chicos | 26.66% | 23.26x |
| Abercrombie & Fitch | 11.06% | 23.03x |
| Kate Spade | 12.49% | 21.35x |
| Tommy Bahama | 11.72% | 21.25x |
| Gymboree | 23.08% | 20.80x |
| Lorna Jane | 2.04% | 20.76x |
| Coach | 22.70% | 20.46x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 3.74x |
| Scotland Travel | 0.04% | 3.67x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 3.64x |
| Action Sports | 0.19% | 3.00x |
| Alternative Movie Streaming | 0.10% | 2.98x |
| Sports - Golf, Hunting, Fishing | 0.06% | 2.89x |
| Airsoft & Paintball Equipment | 0.10% | 2.72x |
| Scuba Diving | 0.04% | 2.56x |
| Survival Guides | 0.02% | 2.53x |
| Roleplay & Fantasy Games | 0.08% | 2.52x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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