Dstillery Audiences

WHITE HOUSE BLACK MARKET

Audience Size: 1.2 Million Devices

Explore the White House Black Market Audience

Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the White House Black Market audience.

Dstillery Crafted Audiences

INTERESTS

The White House Black Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the White House Black Market audience is Luxury Womens Brands Shoppers.

Interest Composition Index
Luxury Womens Brands Shoppers 2.90% 1.51x
Real Estate Decision Makers 2.92% 1.50x
Santa Monica Trip Planners 3.31% 1.49x
Venture Capitalists 2.59% 1.48x
Land Rover Shoppers 2.83% 1.47x
Spain Trip Planners 2.72% 1.47x
Luxury Retail Researchers 2.71% 1.47x
Preppy Clothing Shoppers 2.92% 1.46x
Winter Apparel Shoppers 2.81% 1.45x
Last Minute Travelers 2.78% 1.44x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The White House Black Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the White House Black Market audience is Michael Kors.

Location Composition Index
Michael Kors 26.54% 24.88x
Madewell 11.41% 24.84x
Joe's Jeans 1.12% 23.41x
Chicos 26.66% 23.26x
Abercrombie & Fitch 11.06% 23.03x
Kate Spade 12.49% 21.35x
Tommy Bahama 11.72% 21.25x
Gymboree 23.08% 20.80x
Lorna Jane 2.04% 20.76x
Coach 22.70% 20.46x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the White House Black Market audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.74x
Scotland Travel 0.04% 3.67x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 3.64x
Action Sports 0.19% 3.00x
Alternative Movie Streaming 0.10% 2.98x
Sports - Golf, Hunting, Fishing 0.06% 2.89x
Airsoft & Paintball Equipment 0.10% 2.72x
Scuba Diving 0.04% 2.56x
Survival Guides 0.02% 2.53x
Roleplay & Fantasy Games 0.08% 2.52x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male