Dstillery Audiences

WHITE HOUSE BLACK MARKET

Audience Size: 1.2 Million Devices

Explore the White House Black Market Audience

Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the White House Black Market audience.

Dstillery Crafted Audiences

INTERESTS

The White House Black Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the White House Black Market audience is Luxury Boutique Hotel Researchers.

Interest Composition Index
Luxury Boutique Hotel Researchers 4.37% 1.81x
Luxury Hotel Guests 4.33% 1.78x
Men's Shoe Shoppers 4.23% 1.73x
Golf Enthusiasts 3.86% 1.69x
Spa Goers 4.53% 1.67x
Womens Fashion Brands Shoppers 4.25% 1.67x
Luxury Retail Researchers 4.00% 1.67x
Travel Reward Points Enthusiasts 4.05% 1.67x
Major Airline Customers 3.98% 1.66x
Online Shoppers 3.04% 1.66x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The White House Black Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the White House Black Market audience is Michael Kors.

Location Composition Index
Michael Kors 22.43% 25.97x
Madewell 10.37% 24.08x
Abercrombie & Fitch 13.70% 24.00x
Chicos 24.27% 23.51x
Gymboree 19.65% 21.77x
Kate Spade 10.59% 21.67x
Tommy Bahama 11.20% 21.65x
Coach 21.86% 21.20x
Hugo Boss 13.03% 20.58x
Lorna Jane 1.72% 20.35x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the White House Black Market audience is Serbia & Albania Cluster.

Content Affinity Composition Index
Serbia & Albania Cluster 0.05% 2.22x
Lacrosse College Athletics 0.19% 2.12x
Credit Unions & Consumer Protection 0.03% 2.03x
Instagram Management 0.05% 2.00x
Scientology 0.01% 1.96x
London Tourism 0.02% 1.95x
South Carolina Travel 0.02% 1.86x
Higher-End Fashion Brands 0.10% 1.85x
US Soccer 0.29% 1.83x
Meeting Planning & Hotels 0.09% 1.81x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male