Dstillery Audiences

WHITE HOUSE BLACK MARKET

Audience Size: 318.6 Thousand Devices

Explore the White House Black Market Audience

Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 318.6 thousand unique devices whose actions qualify for the White House Black Market audience.

Dstillery Crafted Audiences

INTERESTS

The White House Black Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the White House Black Market audience is Mac Users.

Interest Composition Index
Mac Users 1.35% 2.24x
Sunglasses Shoppers 1.00% 2.08x
Green Bay Packers Fans 4.93% 2.05x
Vodka Enthusiasts 1.48% 2.03x
Theme Park Reopening News Readers 2.34% 1.98x
Business Travelers 2.46% 1.94x
Running Enthusiasts 1.17% 1.92x
Milwaukee Brewers Fans 3.76% 1.92x
St Patricks Day Celebrators 0.99% 1.90x
Wireless Headphone Researchers 0.74% 1.90x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The White House Black Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.

Location Composition Index
Madewell 9.53% 26.88x
Ann Taylor 5.58% 23.13x
LOFT 28.03% 21.85x
Free People 7.13% 21.41x
Chicos 28.80% 21.39x
Banana Republic 26.76% 21.01x
Michael Kors 16.88% 20.36x
Coach 13.00% 20.06x
Anthropologie 10.94% 18.89x
J. Crew 14.50% 18.46x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the White House Black Market audience is Mobile Phone Networks.

Content Affinity Composition Index
Mobile Phone Networks 0.19% 4.63x
Pacific Northwest Sports & News Cluster 0.74% 4.01x
Ancestry & Memorial Researchers 0.12% 3.88x
Accounting 0.12% 3.81x
Bags & Luggage 0.12% 3.78x
Pac 12 Sports 0.25% 3.69x
China Cluster 0.17% 3.64x
Assorted Topics (Freebies, Gardens, Jewelry) 0.49% 3.41x
Design Software 0.12% 3.16x
Watches Retail 0.04% 3.10x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The White House Black Market audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female