Dstillery Audiences

WHITE HOUSE BLACK MARKET

Audience Size: 1.3 Million Devices

Explore the White House Black Market Audience

Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the White House Black Market audience.

Dstillery Crafted Audiences

INTERESTS

The White House Black Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the White House Black Market audience is Luxury Boutique Hotel Researchers.

Interest Composition Index
Luxury Boutique Hotel Researchers 3.66% 1.49x
Fort Lauderdale Trip Planners 3.43% 1.44x
Readers of South American Content 2.88% 1.43x
Luxury Hotel Guests 3.36% 1.42x
Men's Shoe Shoppers 3.44% 1.41x
Major Airline Customers 3.14% 1.41x
Spain Trip Planners 2.82% 1.41x
Luxury Retail Researchers 2.90% 1.39x
Readers of Colombian Content 2.60% 1.39x
Travel Reward Points Enthusiasts 3.10% 1.38x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The White House Black Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.

Location Composition Index
Madewell 12.16% 25.40x
Michael Kors 27.96% 24.26x
Joe's Jeans 1.14% 23.59x
Chicos 27.08% 23.34x
Abercrombie & Fitch 8.03% 22.70x
Tommy Bahama 10.86% 21.22x
Kate Spade 13.10% 21.18x
LOFT 31.01% 20.77x
Gymboree 24.51% 20.52x
Lorna Jane 2.20% 20.52x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the White House Black Market audience is General Interest.

Content Affinity Composition Index
General Interest 0.04% 4.49x
Texas Sporting & Outdoors Cluster 0.04% 3.24x
Canadian Universities 0.03% 3.20x
London Tourism 0.02% 3.08x
Art News & Products 0.20% 2.97x
Retail Industry News 0.13% 2.71x
Alternative Movie Streaming 0.08% 2.64x
Men's Fashion Shopping 0.02% 2.61x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 2.55x
Mexico Travel 0.04% 2.51x
Composition Percentage: The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male