Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is Luxury Boutique Hotel Researchers.
| Interest | Composition | Index |
| Luxury Boutique Hotel Researchers | 4.37% | 1.81x |
| Luxury Hotel Guests | 4.33% | 1.78x |
| Men's Shoe Shoppers | 4.23% | 1.73x |
| Golf Enthusiasts | 3.86% | 1.69x |
| Spa Goers | 4.53% | 1.67x |
| Womens Fashion Brands Shoppers | 4.25% | 1.67x |
| Luxury Retail Researchers | 4.00% | 1.67x |
| Travel Reward Points Enthusiasts | 4.05% | 1.67x |
| Major Airline Customers | 3.98% | 1.66x |
| Online Shoppers | 3.04% | 1.66x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Michael Kors.
| Location | Composition | Index |
| Michael Kors | 22.43% | 25.97x |
| Madewell | 10.37% | 24.08x |
| Abercrombie & Fitch | 13.70% | 24.00x |
| Chicos | 24.27% | 23.51x |
| Gymboree | 19.65% | 21.77x |
| Kate Spade | 10.59% | 21.67x |
| Tommy Bahama | 11.20% | 21.65x |
| Coach | 21.86% | 21.20x |
| Hugo Boss | 13.03% | 20.58x |
| Lorna Jane | 1.72% | 20.35x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is Serbia & Albania Cluster.
| Content Affinity | Composition | Index |
| Serbia & Albania Cluster | 0.05% | 2.22x |
| Lacrosse College Athletics | 0.19% | 2.12x |
| Credit Unions & Consumer Protection | 0.03% | 2.03x |
| Instagram Management | 0.05% | 2.00x |
| Scientology | 0.01% | 1.96x |
| London Tourism | 0.02% | 1.95x |
| South Carolina Travel | 0.02% | 1.86x |
| Higher-End Fashion Brands | 0.10% | 1.85x |
| US Soccer | 0.29% | 1.83x |
| Meeting Planning & Hotels | 0.09% | 1.81x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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