Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 493 thousand unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is Sunglasses Shoppers.
| Interest | Composition | Index |
| Sunglasses Shoppers | 1.00% | 2.08x |
| San Diego Activities Researchers | 1.99% | 2.07x |
| Hard Seltzer Aficionados | 1.19% | 1.89x |
| San Francisco Activities Researchers | 1.85% | 1.76x |
| San Diego Events Researchers | 1.85% | 1.76x |
| Post COVID-19 Restaurant Reopening Researchers | 0.98% | 1.74x |
| Executive Travelers | 1.32% | 1.71x |
| Los Angeles Activities Researchers | 1.71% | 1.71x |
| Denver Trip Planners | 2.72% | 1.71x |
| Mac Users | 1.39% | 1.70x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.05% | 17.15x |
| Ann Taylor | 5.11% | 14.49x |
| LOFT | 26.77% | 14.12x |
| Banana Republic | 26.28% | 13.56x |
| Chicos | 27.58% | 13.22x |
| Michael Kors | 16.49% | 13.03x |
| Anthropologie | 11.03% | 12.58x |
| Free People | 6.68% | 12.57x |
| Coach | 12.55% | 12.48x |
| Gymboree | 19.54% | 11.47x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is US Soccer.
| Content Affinity | Composition | Index |
| US Soccer | 0.17% | 5.79x |
| Women Shoppers | 0.10% | 5.17x |
| Mobile Phone Networks | 0.19% | 4.63x |
| African-American Hair | 0.07% | 3.97x |
| Canada Business Cluster | 0.06% | 3.89x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.21% | 3.83x |
| Serbia & Albania Cluster | 0.07% | 3.80x |
| National Parks | 0.08% | 3.34x |
| Aid Groups | 0.07% | 3.33x |
| College Sports | 0.06% | 3.28x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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