Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 103.6 thousand unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is Women’s Lifestyle Blogs Researchers.
| Interest | Composition | Index |
| Women’s Lifestyle Blogs Researchers | 0.54% | 3.04x |
| Italy Trip Planners | 1.44% | 2.56x |
| San Diego Activities Researchers | 1.26% | 2.52x |
| Deal and Discount Aggregator Researchers | 1.98% | 2.50x |
| Hookah Shoppers | 3.24% | 2.46x |
| Nature and Outdoors Book Readers | 1.08% | 2.44x |
| Ebay Shoppers | 1.62% | 2.43x |
| Costco Deal Blog Readers | 0.54% | 2.39x |
| Winter Apparel Shoppers | 2.16% | 2.34x |
| Beekeeping Enthusiasts | 0.72% | 2.27x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 5.48% | 87.51x |
| Chicos | 26.13% | 83.43x |
| Tommy Bahama | 9.08% | 79.99x |
| Madewell | 8.66% | 75.61x |
| Michael Kors | 15.26% | 72.65x |
| Abercrombie & Fitch | 5.83% | 70.98x |
| Kate Spade | 3.30% | 67.41x |
| Calvin Klein | 1.80% | 62.27x |
| Eddie Bauer | 5.35% | 62.10x |
| Coach | 9.01% | 61.86x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is Pet Adoption.
| Content Affinity | Composition | Index |
| Pet Adoption | 0.62% | 5.55x |
| India Cluster | 0.72% | 5.12x |
| Mobile Phone Networks | 0.19% | 4.63x |
| Dubai Travel | 0.54% | 4.10x |
| University Research | 0.72% | 4.00x |
| Central & South American News | 0.17% | 3.94x |
| Private Aviation | 0.36% | 3.88x |
| Bags & Luggage | 0.12% | 3.78x |
| Data Analysis & Scripting | 0.41% | 3.71x |
| US Cycling | 0.54% | 3.60x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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