Explore the White House Black Market Audience
Below you'll find more information about the White House Black Market audience, broken down in different categories based on their digital and physical behaviors. These are 318.6 thousand unique devices whose actions qualify for the White House Black Market audience.
INTERESTS
The White House Black Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the White House Black Market audience is Mac Users.
| Interest | Composition | Index |
| Mac Users | 1.35% | 2.24x |
| Sunglasses Shoppers | 1.00% | 2.08x |
| Green Bay Packers Fans | 4.93% | 2.05x |
| Vodka Enthusiasts | 1.48% | 2.03x |
| Theme Park Reopening News Readers | 2.34% | 1.98x |
| Business Travelers | 2.46% | 1.94x |
| Running Enthusiasts | 1.17% | 1.92x |
| Milwaukee Brewers Fans | 3.76% | 1.92x |
| St Patricks Day Celebrators | 0.99% | 1.90x |
| Wireless Headphone Researchers | 0.74% | 1.90x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Interest attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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APPAREL RETAILERS
The White House Black Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the White House Black Market audience is Madewell.
| Location | Composition | Index |
| Madewell | 9.53% | 26.88x |
| Ann Taylor | 5.58% | 23.13x |
| LOFT | 28.03% | 21.85x |
| Free People | 7.13% | 21.41x |
| Chicos | 28.80% | 21.39x |
| Banana Republic | 26.76% | 21.01x |
| Michael Kors | 16.88% | 20.36x |
| Coach | 13.00% | 20.06x |
| Anthropologie | 10.94% | 18.89x |
| J. Crew | 14.50% | 18.46x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Location attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the White House Black Market audience is Mobile Phone Networks.
| Content Affinity | Composition | Index |
| Mobile Phone Networks | 0.19% | 4.63x |
| Pacific Northwest Sports & News Cluster | 0.74% | 4.01x |
| Ancestry & Memorial Researchers | 0.12% | 3.88x |
| Accounting | 0.12% | 3.81x |
| Bags & Luggage | 0.12% | 3.78x |
| Pac 12 Sports | 0.25% | 3.69x |
| China Cluster | 0.17% | 3.64x |
| Assorted Topics (Freebies, Gardens, Jewelry) | 0.49% | 3.41x |
| Design Software | 0.12% | 3.16x |
| Watches Retail | 0.04% | 3.10x |
Composition Percentage:
The overlap percentage between the White House Black Market audience and the Content Affinity attribute.
Index: A comparison of the White House Black Market audience to the internet population.
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DEMOGRAPHICS
The White House Black Market audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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