Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 963.6 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.42% | 2.91x |
| Burger Enthusiast | 0.09% | 2.65x |
| Opera Enthusiasts | 4.16% | 2.64x |
| Ballet Enthusiasts | 5.19% | 2.56x |
| Luxury Retail Researchers | 4.68% | 2.55x |
| Real Estate Decision Makers | 4.41% | 2.53x |
| Venture Capitalists | 4.02% | 2.45x |
| United Arab Emirates Trip Planners | 4.19% | 2.36x |
| E-cycling Enthusiasts | 5.05% | 2.36x |
| Elite Cycling Gear Shoppers | 4.25% | 2.32x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.64% | 28.92x |
| Supreme | 0.57% | 26.81x |
| Topshop | 1.43% | 20.15x |
| Intermix | 2.62% | 19.29x |
| Patagonia | 3.27% | 17.16x |
| Bonobos | 4.55% | 16.98x |
| Joe's Jeans | 0.69% | 16.91x |
| American Apparel | 8.70% | 16.39x |
| Uniqlo | 4.82% | 15.90x |
| Calvin Klein | 1.27% | 15.52x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.07% | 6.23x |
| Los Angeles Cluster | 0.05% | 4.99x |
| Bulgaria Cluster | 0.04% | 4.84x |
| Human Resources & Employee Management | 0.15% | 4.68x |
| Turkey & Iran Cluster | 0.08% | 4.51x |
| New York City Education & News Cluster | 1.50% | 4.38x |
| Electronic Document Assembly | 0.05% | 4.22x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.04% | 4.14x |
| Greece Cluster | 0.05% | 4.04x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.92x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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