Dstillery Audiences

WHOLE FOODS

Audience Size: 1 Million Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.63x
New York City Events Researchers 3.79% 2.59x
Ballet Enthusiasts 3.67% 2.53x
Opera Enthusiasts 3.10% 2.43x
Venture Capitalists 2.95% 2.42x
Online Grocery Shoppers 3.88% 2.38x
Los Angeles Activities Researchers 3.05% 2.28x
Mens Business Clothes Shoppers 3.06% 2.28x
Luxury Retail Researchers 3.14% 2.27x
Real Estate Decision Makers 4.39% 2.27x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.52% 35.43x
Levi Strauss 3.38% 21.74x
Intermix 2.53% 20.77x
Club Monaco 2.61% 20.11x
Bonobos 1.43% 17.26x
Supreme 0.60% 17.16x
Topshop 0.37% 17.15x
Zara 6.50% 17.12x
Uniqlo 3.21% 17.04x
American Apparel 8.05% 16.09x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.05% 3.57x
Quebec Vacation Research Cluster 0.05% 3.15x
Home Office Products 0.07% 3.06x
Institutional Investing 0.26% 2.85x
Liberal Views on LGBTQ Rights and Pro-Choice 0.09% 2.84x
Romanian News 0.03% 2.76x
Turkey & Iran Cluster 0.07% 2.68x
New England Universities 1.29% 2.65x
NYC Tourist Attractions 1.98% 2.60x
Retail Industry News 0.18% 2.58x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male