Dstillery Audiences

WHOLE FOODS

Audience Size: 738.6 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 738.6 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.22% 4.26x
School Closings Updates Readers 1.54% 3.89x
Burger Enthusiast 0.22% 3.76x
New York City Events Researchers 3.84% 3.01x
Social Distancing Content Readers 1.70% 3.00x
Executive and C-Suite 3.51% 2.99x
Thai Food Enthusiasts 4.61% 2.94x
Western Canada Skiers and Snowboarders 3.29% 2.93x
Wine Lovers 3.95% 2.91x
Indoor Cycling & Spinning Enthusiasts 4.17% 2.89x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.55% 33.20x
Supreme 0.49% 28.54x
Topshop 1.17% 22.64x
Intermix 2.22% 21.02x
Patagonia 3.08% 19.70x
Joe's Jeans 0.56% 18.73x
Bonobos 4.03% 18.61x
Uniqlo 4.31% 17.45x
American Apparel 7.92% 17.37x
Zara 6.38% 16.44x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Colorado Snow.

Content Affinity Composition Index
Colorado Snow 0.66% 5.87x
Perfume, Makeup & Cosmetics 0.33% 4.76x
China Cluster 0.33% 4.73x
Winter Sports & Gear 0.38% 4.67x
New England & Ivy League Sports 0.44% 4.63x
Nutrition & Diabetic Living 0.16% 4.59x
Real Estate Cluster 0.18% 4.56x
Organic Beauty & Skincare Products 0.27% 4.50x
Marketing Professionals 0.33% 4.44x
Homemade Jewelry & Crafts 0.27% 4.13x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male