Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.87% | 2.68x |
| Online Grocery Shoppers | 6.15% | 2.56x |
| Ballet Enthusiasts | 5.96% | 2.55x |
| Opera Enthusiasts | 5.00% | 2.38x |
| Venture Capitalists | 4.81% | 2.30x |
| New York Trip Planners | 5.20% | 2.27x |
| Luxury Retail Researchers | 4.72% | 2.23x |
| Real Estate Decision Makers | 5.20% | 2.22x |
| Elite Cycling Gear Shoppers | 4.54% | 2.22x |
| Los Angeles Activities Researchers | 4.48% | 2.15x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.63% | 28.12x |
| Everlane | 0.67% | 27.09x |
| Topshop | 1.65% | 20.00x |
| Intermix | 2.88% | 17.90x |
| Joe's Jeans | 0.83% | 17.12x |
| Bonobos | 4.93% | 17.03x |
| Patagonia | 3.48% | 16.14x |
| American Apparel | 9.26% | 15.96x |
| Calvin Klein | 1.36% | 15.31x |
| Uniqlo | 5.15% | 15.24x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is French Education.
| Content Affinity | Composition | Index |
| French Education | 0.04% | 6.75x |
| Apartment & Community Real Estate Researchers | 0.09% | 6.21x |
| Canada Shopping - Kitchenware | 0.05% | 5.43x |
| Real Estate Cluster | 0.24% | 4.28x |
| Institutional Investing | 0.22% | 3.76x |
| Cosmetics Business | 0.06% | 3.73x |
| NYC Tourist Attractions | 2.00% | 3.64x |
| Office Furniture Design | 0.07% | 3.51x |
| LGBTQ Advocacy | 2.10% | 3.47x |
| Philanthropy - Nonprofits | 0.10% | 3.42x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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