Dstillery Audiences

WHOLE FOODS

Audience Size: 147.5 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 147.5 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.22% 4.26x
Modern Art Museum Researchers 2.03% 2.56x
Big Box Store Jewelry Sale Shoppers 0.30% 2.23x
School Closings Updates Readers 2.09% 2.20x
Orlando Activities Researchers 0.24% 2.19x
Post COVID-19 Restaurant Reopening Researchers 1.67% 2.17x
Commercial Architects and Designers 2.63% 2.12x
New York City Events Researchers 2.09% 2.08x
Elite Cycling Gear Shoppers 2.09% 2.07x
St Patricks Day Celebrators 1.56% 2.02x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.13% 35.39x
Topshop 0.22% 24.41x
Joe's Jeans 0.15% 19.96x
Intermix 0.48% 18.82x
Supreme 0.11% 18.21x
REI 1.52% 16.71x
Bonobos 0.95% 16.43x
Club Monaco 0.63% 16.12x
Armani 1.54% 15.42x
Zara 1.75% 15.06x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is School Curriculum.

Content Affinity Composition Index
School Curriculum 0.18% 5.94x
Spanish Health & Wellness 0.18% 5.36x
Australia & New Zealand Media 0.26% 4.88x
New England Universities 0.07% 3.92x
Southeast College Athletics 0.18% 3.58x
Caribbean Vacation 0.12% 3.49x
South Africa News Cluster 0.12% 3.38x
NYC Tourist Attractions 0.36% 3.31x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 3.14x
Ireland Cluster 0.11% 3.00x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male