Dstillery Audiences

WHOLE FOODS

Audience Size: 1.1 Million Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.63x
Opera Enthusiasts 4.23% 1.92x
Ballet Enthusiasts 4.85% 1.89x
New York City Events Researchers 4.84% 1.88x
Venture Capitalists 4.47% 1.87x
Real Estate Decision Makers 5.05% 1.84x
Online Grocery Shoppers 5.12% 1.81x
Symphony Music Enthusiasts 4.27% 1.79x
Italian Mens National Soccer Team Fans 3.23% 1.78x
Luxury Retail Researchers 4.43% 1.73x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.53% 26.13x
Supreme 0.57% 20.16x
Intermix 2.62% 16.78x
Topshop 1.20% 16.66x
Bonobos 4.05% 16.04x
Uniqlo 3.74% 14.19x
American Apparel 8.35% 14.15x
Zara 5.78% 13.85x
Madewell 6.06% 13.58x
REI 4.04% 13.20x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Assorted Topics (Animals, Clothing, Events, Education).

Content Affinity Composition Index
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.64x
London Tourism & Events 0.05% 3.14x
Environmentally Friendly Cars 0.02% 3.13x
Russia Cluster 0.14% 2.97x
Law School Research Cluster 0.09% 2.94x
Cosmetics Business 0.08% 2.87x
Institutional Investing 0.30% 2.72x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.05% 2.60x
Turkey & Iran Cluster 0.05% 2.56x
NYC Tourist Attractions 1.99% 2.56x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male