Dstillery Audiences

WHOLE FOODS

Audience Size: 140.6 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 140.6 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.22% 4.26x
School Closings Updates Readers 3.29% 3.67x
E-cycling Enthusiasts 5.72% 2.93x
Online Grocery Shoppers 4.78% 2.62x
Preppy Clothing Shoppers 4.86% 2.61x
Rock Climbing Enthusiasts 4.54% 2.49x
Telemedicine Content Readers 2.19% 2.40x
Rowing Enthusiasts 4.62% 2.39x
Cycling Enthusiasts 4.31% 2.39x
Jazz Music Fans 4.46% 2.34x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Intermix.

Location Composition Index
Intermix 0.62% 24.67x
Bonobos 1.59% 24.65x
Topshop 0.13% 23.29x
Saint Laurent Paris 0.38% 19.80x
Lorna Jane 0.46% 18.97x
Armani 1.55% 18.22x
American Apparel 2.10% 16.47x
Madewell 2.43% 16.10x
Lululemon 4.68% 15.99x
REI 2.85% 15.95x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Bags & Luggage.

Content Affinity Composition Index
Bags & Luggage 0.31% 6.05x
Nursing 0.23% 5.00x
Vegans & Animal Welfare 0.23% 4.78x
Korea Cluster 0.16% 3.96x
Book Publishers 0.16% 3.94x
Corporate Employment Pages 0.16% 3.82x
Shopping Catalogs 0.12% 3.76x
Hobby Vehicles 0.16% 3.75x
Mail Order Food 0.16% 3.65x
Public Policy Media 0.47% 3.46x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male