Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1 million unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.63x |
| New York City Events Researchers | 3.79% | 2.59x |
| Ballet Enthusiasts | 3.67% | 2.53x |
| Opera Enthusiasts | 3.10% | 2.43x |
| Venture Capitalists | 2.95% | 2.42x |
| Online Grocery Shoppers | 3.88% | 2.38x |
| Los Angeles Activities Researchers | 3.05% | 2.28x |
| Mens Business Clothes Shoppers | 3.06% | 2.28x |
| Luxury Retail Researchers | 3.14% | 2.27x |
| Real Estate Decision Makers | 4.39% | 2.27x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.52% | 35.43x |
| Levi Strauss | 3.38% | 21.74x |
| Intermix | 2.53% | 20.77x |
| Club Monaco | 2.61% | 20.11x |
| Bonobos | 1.43% | 17.26x |
| Supreme | 0.60% | 17.16x |
| Topshop | 0.37% | 17.15x |
| Zara | 6.50% | 17.12x |
| Uniqlo | 3.21% | 17.04x |
| American Apparel | 8.05% | 16.09x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.05% | 3.57x |
| Quebec Vacation Research Cluster | 0.05% | 3.15x |
| Home Office Products | 0.07% | 3.06x |
| Institutional Investing | 0.26% | 2.85x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.09% | 2.84x |
| Romanian News | 0.03% | 2.76x |
| Turkey & Iran Cluster | 0.07% | 2.68x |
| New England Universities | 1.29% | 2.65x |
| NYC Tourist Attractions | 1.98% | 2.60x |
| Retail Industry News | 0.18% | 2.58x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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