Dstillery Audiences

WHOLE FOODS

Audience Size: 1.1 Million Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.63x
Ballet Enthusiasts 5.15% 2.10x
New York City Events Researchers 4.85% 2.05x
Opera Enthusiasts 4.36% 2.00x
Online Grocery Shoppers 4.95% 1.94x
Real Estate Decision Makers 4.71% 1.94x
E-cycling Enthusiasts 4.65% 1.87x
Venture Capitalists 3.80% 1.82x
Symphony Music Enthusiasts 4.26% 1.79x
Last Minute Travelers 4.17% 1.76x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.56% 25.58x
Supreme 0.60% 22.80x
Intermix 2.74% 17.11x
Topshop 1.41% 16.87x
Bonobos 4.60% 15.80x
American Apparel 8.52% 14.48x
Uniqlo 4.07% 14.30x
Zara 6.12% 14.11x
Calvin Klein 1.20% 13.99x
Madewell 5.98% 13.89x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Local & Travel England - Northern England.

Content Affinity Composition Index
Local & Travel England - Northern England 0.04% 6.07x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.96x
New York City Education & News Cluster 1.13% 2.67x
NYC Tourist Attractions 1.75% 2.59x
Italy Cluster 0.03% 2.56x
San Francisco Tourism 0.20% 2.53x
LGBTQ Advocacy 1.57% 2.32x
Aid Groups 0.17% 2.32x
New York City Real Estate Research Cluster 1.26% 2.25x
Los Angeles Cluster 0.04% 2.24x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male