Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 55.7 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 3.93% | 4.85x |
| T-Mobile Customers | 0.22% | 4.26x |
| Boston Trip Planners | 5.44% | 3.99x |
| Quarantine Planners | 3.32% | 3.97x |
| Work Visa Researchers | 5.44% | 3.89x |
| Caribbean Destination Reopening Researchers | 4.53% | 3.80x |
| Thai Food Enthusiasts | 6.65% | 3.77x |
| Korean Food Enthusiasts | 5.44% | 3.68x |
| Global Destinations Reopening Researchers | 4.53% | 3.54x |
| Post COVID-19 Restaurant Reopening Researchers | 3.32% | 3.52x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.54% | 30.22x |
| Patagonia | 1.06% | 26.50x |
| Bonobos | 1.28% | 25.12x |
| Madewell | 3.01% | 22.41x |
| REI | 2.75% | 21.31x |
| Calvin Klein | 0.32% | 21.02x |
| Lululemon | 4.61% | 21.02x |
| LL Bean | 1.12% | 20.82x |
| Armani | 1.68% | 20.71x |
| American Apparel | 1.81% | 20.02x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.82% | 5.06x |
| Personal Investment & Advisor Researchers | 1.21% | 4.45x |
| Rhode Island Cluster | 1.51% | 4.33x |
| Vermont Cluster | 0.60% | 4.00x |
| Spain News - Madrid & Seville | 0.91% | 3.94x |
| Dial-Up Internet | 0.55% | 3.81x |
| Studio & Franchise Video Game Players | 0.60% | 3.68x |
| Alberta Canada Cluster | 0.60% | 3.66x |
| US Cycling | 2.11% | 3.62x |
| San Diego Cluster | 1.81% | 3.55x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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