Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.63x |
| Ballet Enthusiasts | 4.37% | 2.34x |
| Opera Enthusiasts | 3.06% | 2.33x |
| New York City Events Researchers | 4.26% | 2.32x |
| Symphony Music Enthusiasts | 3.15% | 2.25x |
| Real Estate Decision Makers | 3.96% | 2.20x |
| Online Grocery Shoppers | 4.13% | 2.14x |
| Thrift Store Shoppers | 3.35% | 2.08x |
| Pre-Measured Grocery Shoppers | 3.80% | 2.08x |
| Last Minute Travelers | 3.42% | 2.06x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Curious about what else the Whole Foods audience is interested in?
Sign Up
APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.52% | 28.70x |
| Intermix | 2.57% | 19.46x |
| Topshop | 0.79% | 17.49x |
| Bonobos | 2.87% | 16.76x |
| Supreme | 0.57% | 16.76x |
| Levi Strauss | 3.39% | 16.62x |
| Zara | 6.03% | 15.22x |
| Club Monaco | 2.61% | 14.83x |
| American Apparel | 8.39% | 14.59x |
| Uniqlo | 3.27% | 14.55x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Want to find more of the Whole Foods audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 7.19x |
| Fashion & Cosmetics | 0.02% | 5.86x |
| Italy Cluster | 0.07% | 5.30x |
| Environmentally Friendly Cars | 0.02% | 4.33x |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.64x |
| Bulgaria Cluster | 0.03% | 3.61x |
| Institutional Investing | 0.40% | 3.40x |
| Turkey & Iran Cluster | 0.07% | 2.82x |
| Philanthropy - Nonprofits | 0.16% | 2.76x |
| Assorted Topics (Web Hosting, Fiction Storytelling, Research) | 0.03% | 2.73x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Want to see more of the Content Affinities the Whole Foods audience visits?
Sign Up
DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Whole Foods audience?
Sign Up