Dstillery Audiences

WHOLE FOODS

Audience Size: 172.5 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 172.5 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Executive Travelers.

Interest Composition Index
Executive Travelers 2.37% 2.46x
Venture Capitalists 2.14% 2.38x
Last Minute Travelers 2.67% 2.19x
United Arab Emirates Trip Planners 2.17% 2.17x
Real Estate Decision Makers 5.00% 2.12x
Investment Banking Professionals 2.10% 2.10x
New York Trip Planners 2.93% 2.09x
Harvard University Fans 2.42% 2.09x
Thrift Store Shoppers 2.20% 2.08x
Boston Trip Planners 1.77% 2.07x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Free People.

Location Composition Index
Free People 0.53% 16.27x
Club Monaco 1.63% 15.46x
Michael Kors 1.82% 15.27x
Lululemon 1.11% 15.22x
Patagonia 0.81% 13.36x
Banana Republic 4.98% 9.72x
J. Crew 4.01% 9.40x
The North Face 2.34% 9.08x
REI 4.17% 8.96x
Brooks Brothers 3.54% 7.65x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.24% 4.97x
LGBTQ Advocacy 1.52% 3.38x
NYC Tourist Attractions 1.84% 3.13x
New York City Real Estate Research Cluster 0.95% 3.09x
New York City Education & News Cluster 1.33% 2.91x
Washington & Northern Virginia 2.04% 2.77x
Russia Cluster 0.14% 2.66x
Fashion Cluster 1.14% 2.61x
Rhode Island Cluster 0.42% 2.60x
Feminism 0.14% 2.58x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999