Dstillery Audiences

WHOLE FOODS

Audience Size: 155.3 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 155.3 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.33% 5.07x
Post COVID-19 Restaurant Reopening Researchers 2.30% 4.75x
Luxury Retail Researchers 5.40% 4.67x
T-Mobile Customers 0.22% 4.26x
Los Angeles Activities Researchers 4.48% 3.91x
Western Canada Skiers and Snowboarders 4.48% 3.83x
Caribbean Destination Reopening Researchers 2.87% 3.83x
Boston Trip Planners 4.02% 3.78x
Men's Shoe Shoppers 4.37% 3.71x
New York City Events Researchers 3.79% 3.70x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Bonobos.

Location Composition Index
Bonobos 1.31% 24.93x
Lorna Jane 0.41% 21.30x
Topshop 0.08% 20.56x
Intermix 0.39% 20.20x
Joe's Jeans 0.08% 19.38x
Saint Laurent Paris 0.24% 18.99x
American Apparel 2.04% 18.55x
Armani 1.06% 18.24x
Lululemon 4.00% 17.17x
Madewell 1.82% 16.98x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Accounting.

Content Affinity Composition Index
Accounting 0.57% 6.99x
Legal Information Research Cluster 1.38% 6.19x
Nature & Wildlife 0.57% 6.11x
Corporate Employment Pages 0.34% 5.38x
Online Games 1.03% 5.38x
Business News & Information Readers 0.46% 5.24x
MBA Education 0.34% 5.06x
Startup Investment 0.46% 4.85x
Smart Travel 0.92% 4.84x
Personal Finance Researchers 0.57% 4.80x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male