Dstillery Audiences

WHOLE FOODS

Audience Size: 963.6 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 963.6 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.42% 2.91x
Burger Enthusiast 0.09% 2.65x
Opera Enthusiasts 4.16% 2.64x
Ballet Enthusiasts 5.19% 2.56x
Luxury Retail Researchers 4.68% 2.55x
Real Estate Decision Makers 4.41% 2.53x
Venture Capitalists 4.02% 2.45x
United Arab Emirates Trip Planners 4.19% 2.36x
E-cycling Enthusiasts 5.05% 2.36x
Elite Cycling Gear Shoppers 4.25% 2.32x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.64% 28.92x
Supreme 0.57% 26.81x
Topshop 1.43% 20.15x
Intermix 2.62% 19.29x
Patagonia 3.27% 17.16x
Bonobos 4.55% 16.98x
Joe's Jeans 0.69% 16.91x
American Apparel 8.70% 16.39x
Uniqlo 4.82% 15.90x
Calvin Klein 1.27% 15.52x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Apartment & Community Real Estate Researchers.

Content Affinity Composition Index
Apartment & Community Real Estate Researchers 0.07% 6.23x
Los Angeles Cluster 0.05% 4.99x
Bulgaria Cluster 0.04% 4.84x
Human Resources & Employee Management 0.15% 4.68x
Turkey & Iran Cluster 0.08% 4.51x
New York City Education & News Cluster 1.50% 4.38x
Electronic Document Assembly 0.05% 4.22x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 4.14x
Greece Cluster 0.05% 4.04x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.92x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male