Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.79% | 3.19x |
| Ballet Enthusiasts | 5.63% | 2.90x |
| Opera Enthusiasts | 4.61% | 2.61x |
| Online Grocery Shoppers | 5.64% | 2.60x |
| Real Estate Decision Makers | 5.03% | 2.58x |
| New York Trip Planners | 5.05% | 2.58x |
| Venture Capitalists | 4.29% | 2.44x |
| Burger Enthusiast | 3.08% | 2.39x |
| Restaurant Menu Researchers | 3.86% | 2.38x |
| E-cycling Enthusiasts | 4.93% | 2.33x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.63% | 27.79x |
| Everlane | 0.62% | 25.60x |
| Topshop | 1.57% | 18.23x |
| Intermix | 2.85% | 17.43x |
| Bonobos | 4.79% | 16.31x |
| Joe's Jeans | 0.77% | 16.04x |
| Patagonia | 3.48% | 15.85x |
| Calvin Klein | 1.30% | 15.34x |
| American Apparel | 8.91% | 14.90x |
| Uniqlo | 4.72% | 14.51x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is London Tourism & Events.
| Content Affinity | Composition | Index |
| London Tourism & Events | 0.08% | 5.67x |
| French Education | 0.03% | 5.38x |
| Italy Cluster | 0.06% | 4.52x |
| France Online Music & Quiz Content Cluster | 0.08% | 4.31x |
| New York City Education & News Cluster | 1.55% | 4.30x |
| Institutional Investing | 0.25% | 4.02x |
| NYC Tourist Attractions | 2.07% | 3.92x |
| Nepal News | 0.06% | 3.88x |
| New York City Real Estate Research Cluster | 1.53% | 3.77x |
| Franco-African Cluster | 0.04% | 3.70x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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