Dstillery Audiences

WHOLE FOODS

Audience Size: 54.9 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Paleo Eaters.

Interest Composition Index
Paleo Eaters 9.76% 7.32x
Hookah Shoppers 9.76% 6.76x
Tahoe Skiers and Snowboarders 9.76% 6.73x
Pre-Measured Grocery Shoppers 9.76% 6.70x
Pontoon Boat Researchers 12.20% 6.27x
Manchester United Fans 9.76% 6.18x
Working Parents 7.32% 5.98x
Arizona Cardinals Fans 7.32% 5.94x
Price Conscious Grocery Shoppers 7.32% 5.88x
Pet Medication Shoppers 7.32% 5.85x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Topshop.

Location Composition Index
Topshop 0.17% 26.29x
Joe's Jeans 0.12% 18.40x
Jos A. Bank Clothiers 7.25% 17.67x
Calvin Klein 0.25% 15.42x
Lululemon 4.24% 15.10x
Free People 2.90% 14.81x
Urban Outfitters 3.81% 14.24x
Zara 1.56% 14.17x
LOFT 7.25% 14.08x
Forever 21 5.07% 13.67x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Smart Travel.

Content Affinity Composition Index
Smart Travel 0.72% 7.97x
Phoenix News 9.76% 7.71x
South Africa News Cluster 0.72% 7.08x
Assorted Topics (Boating, Entertainment, Gossip, Wellness) 9.76% 6.03x
Caribbean Cluster 0.89% 5.52x
Middle East News 0.72% 5.26x
Florida Jacksonville & Orlando Cluster 7.32% 4.83x
New Orleans Cluster 7.32% 4.80x
Central Pennsylvania Cluster 7.32% 4.77x
Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) 7.32% 4.23x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female