Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 54.9 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Paleo Eaters.
| Interest | Composition | Index |
| Paleo Eaters | 9.76% | 7.32x |
| Hookah Shoppers | 9.76% | 6.76x |
| Tahoe Skiers and Snowboarders | 9.76% | 6.73x |
| Pre-Measured Grocery Shoppers | 9.76% | 6.70x |
| Pontoon Boat Researchers | 12.20% | 6.27x |
| Manchester United Fans | 9.76% | 6.18x |
| Working Parents | 7.32% | 5.98x |
| Arizona Cardinals Fans | 7.32% | 5.94x |
| Price Conscious Grocery Shoppers | 7.32% | 5.88x |
| Pet Medication Shoppers | 7.32% | 5.85x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.17% | 26.29x |
| Joe's Jeans | 0.12% | 18.40x |
| Jos A. Bank Clothiers | 7.25% | 17.67x |
| Calvin Klein | 0.25% | 15.42x |
| Lululemon | 4.24% | 15.10x |
| Free People | 2.90% | 14.81x |
| Urban Outfitters | 3.81% | 14.24x |
| Zara | 1.56% | 14.17x |
| LOFT | 7.25% | 14.08x |
| Forever 21 | 5.07% | 13.67x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Smart Travel.
| Content Affinity | Composition | Index |
| Smart Travel | 0.72% | 7.97x |
| Phoenix News | 9.76% | 7.71x |
| South Africa News Cluster | 0.72% | 7.08x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 9.76% | 6.03x |
| Caribbean Cluster | 0.89% | 5.52x |
| Middle East News | 0.72% | 5.26x |
| Florida Jacksonville & Orlando Cluster | 7.32% | 4.83x |
| New Orleans Cluster | 7.32% | 4.80x |
| Central Pennsylvania Cluster | 7.32% | 4.77x |
| Assorted Topics (Horoscopes, Online Arcade Games, Quizzes) | 7.32% | 4.23x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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