Dstillery Audiences

WHOLE FOODS

Audience Size: 813.6 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 813.6 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 3.90% 2.72x
Executive Travelers 0.03% 2.63x
Ballet Enthusiasts 3.60% 2.54x
Opera Enthusiasts 2.77% 2.33x
Venture Capitalists 3.16% 2.28x
New York Trip Planners 3.28% 2.27x
Thrift Store Shoppers 2.92% 2.22x
Luxury Retail Researchers 2.87% 2.22x
Men's Shoe Shoppers 3.08% 2.21x
LGBT Activists 2.49% 2.20x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.52% 47.07x
Club Monaco 2.84% 24.08x
Levi Strauss 3.20% 24.03x
Intermix 2.28% 22.62x
Zara 6.32% 20.13x
Armani 5.17% 19.72x
Supreme 0.54% 18.98x
Uniqlo 2.91% 18.86x
Madewell 3.84% 18.83x
American Apparel 7.20% 18.80x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Liberal Views on LGBTQ Rights and Pro-Choice.

Content Affinity Composition Index
Liberal Views on LGBTQ Rights and Pro-Choice 0.10% 3.59x
LGBTQ Advocacy 1.58% 3.45x
Retail Industry News 0.17% 3.35x
Assorted Topics (Television, Origami, Men's Health) 0.03% 3.33x
Teaching Abroad 0.04% 3.29x
Philanthropy - Nonprofits 0.14% 3.26x
Home Office Products 0.07% 3.25x
NYC Tourist Attractions 2.11% 3.25x
Law School Research Cluster 0.11% 3.20x
New York City Real Estate Research Cluster 1.24% 3.13x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male