Dstillery Audiences

WHOLE FOODS

Audience Size: 1.1 Million Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.03% 2.63x
Ballet Enthusiasts 4.37% 2.34x
Opera Enthusiasts 3.06% 2.33x
New York City Events Researchers 4.26% 2.32x
Symphony Music Enthusiasts 3.15% 2.25x
Real Estate Decision Makers 3.96% 2.20x
Online Grocery Shoppers 4.13% 2.14x
Thrift Store Shoppers 3.35% 2.08x
Pre-Measured Grocery Shoppers 3.80% 2.08x
Last Minute Travelers 3.42% 2.06x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.

Location Composition Index
Everlane 0.52% 28.70x
Intermix 2.57% 19.46x
Topshop 0.79% 17.49x
Bonobos 2.87% 16.76x
Supreme 0.57% 16.76x
Levi Strauss 3.39% 16.62x
Zara 6.03% 15.22x
Club Monaco 2.61% 14.83x
American Apparel 8.39% 14.59x
Uniqlo 3.27% 14.55x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 7.19x
Fashion & Cosmetics 0.02% 5.86x
Italy Cluster 0.07% 5.30x
Environmentally Friendly Cars 0.02% 4.33x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 3.64x
Bulgaria Cluster 0.03% 3.61x
Institutional Investing 0.40% 3.40x
Turkey & Iran Cluster 0.07% 2.82x
Philanthropy - Nonprofits 0.16% 2.76x
Assorted Topics (Web Hosting, Fiction Storytelling, Research) 0.03% 2.73x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male