Dstillery Audiences

WHOLE FOODS

Audience Size: 1.1 Million Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.87% 2.68x
Online Grocery Shoppers 6.15% 2.56x
Ballet Enthusiasts 5.96% 2.55x
Opera Enthusiasts 5.00% 2.38x
Venture Capitalists 4.81% 2.30x
New York Trip Planners 5.20% 2.27x
Luxury Retail Researchers 4.72% 2.23x
Real Estate Decision Makers 5.20% 2.22x
Elite Cycling Gear Shoppers 4.54% 2.22x
Los Angeles Activities Researchers 4.48% 2.15x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Supreme.

Location Composition Index
Supreme 0.63% 28.12x
Everlane 0.67% 27.09x
Topshop 1.65% 20.00x
Intermix 2.88% 17.90x
Joe's Jeans 0.83% 17.12x
Bonobos 4.93% 17.03x
Patagonia 3.48% 16.14x
American Apparel 9.26% 15.96x
Calvin Klein 1.36% 15.31x
Uniqlo 5.15% 15.24x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is French Education.

Content Affinity Composition Index
French Education 0.04% 6.75x
Apartment & Community Real Estate Researchers 0.09% 6.21x
Canada Shopping - Kitchenware 0.05% 5.43x
Real Estate Cluster 0.24% 4.28x
Institutional Investing 0.22% 3.76x
Cosmetics Business 0.06% 3.73x
NYC Tourist Attractions 2.00% 3.64x
Office Furniture Design 0.07% 3.51x
LGBTQ Advocacy 2.10% 3.47x
Philanthropy - Nonprofits 0.10% 3.42x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male