Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 140.6 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.22% | 4.26x |
| School Closings Updates Readers | 3.29% | 3.67x |
| E-cycling Enthusiasts | 5.72% | 2.93x |
| Online Grocery Shoppers | 4.78% | 2.62x |
| Preppy Clothing Shoppers | 4.86% | 2.61x |
| Rock Climbing Enthusiasts | 4.54% | 2.49x |
| Telemedicine Content Readers | 2.19% | 2.40x |
| Rowing Enthusiasts | 4.62% | 2.39x |
| Cycling Enthusiasts | 4.31% | 2.39x |
| Jazz Music Fans | 4.46% | 2.34x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.62% | 24.67x |
| Bonobos | 1.59% | 24.65x |
| Topshop | 0.13% | 23.29x |
| Saint Laurent Paris | 0.38% | 19.80x |
| Lorna Jane | 0.46% | 18.97x |
| Armani | 1.55% | 18.22x |
| American Apparel | 2.10% | 16.47x |
| Madewell | 2.43% | 16.10x |
| Lululemon | 4.68% | 15.99x |
| REI | 2.85% | 15.95x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Bags & Luggage.
| Content Affinity | Composition | Index |
| Bags & Luggage | 0.31% | 6.05x |
| Nursing | 0.23% | 5.00x |
| Vegans & Animal Welfare | 0.23% | 4.78x |
| Korea Cluster | 0.16% | 3.96x |
| Book Publishers | 0.16% | 3.94x |
| Corporate Employment Pages | 0.16% | 3.82x |
| Shopping Catalogs | 0.12% | 3.76x |
| Hobby Vehicles | 0.16% | 3.75x |
| Mail Order Food | 0.16% | 3.65x |
| Public Policy Media | 0.47% | 3.46x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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