Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 147.5 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.22% | 4.26x |
| Modern Art Museum Researchers | 2.03% | 2.56x |
| Big Box Store Jewelry Sale Shoppers | 0.30% | 2.23x |
| School Closings Updates Readers | 2.09% | 2.20x |
| Orlando Activities Researchers | 0.24% | 2.19x |
| Post COVID-19 Restaurant Reopening Researchers | 1.67% | 2.17x |
| Commercial Architects and Designers | 2.63% | 2.12x |
| New York City Events Researchers | 2.09% | 2.08x |
| Elite Cycling Gear Shoppers | 2.09% | 2.07x |
| St Patricks Day Celebrators | 1.56% | 2.02x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.13% | 35.39x |
| Topshop | 0.22% | 24.41x |
| Joe's Jeans | 0.15% | 19.96x |
| Intermix | 0.48% | 18.82x |
| Supreme | 0.11% | 18.21x |
| REI | 1.52% | 16.71x |
| Bonobos | 0.95% | 16.43x |
| Club Monaco | 0.63% | 16.12x |
| Armani | 1.54% | 15.42x |
| Zara | 1.75% | 15.06x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is School Curriculum.
| Content Affinity | Composition | Index |
| School Curriculum | 0.18% | 5.94x |
| Spanish Health & Wellness | 0.18% | 5.36x |
| Australia & New Zealand Media | 0.26% | 4.88x |
| New England Universities | 0.07% | 3.92x |
| Southeast College Athletics | 0.18% | 3.58x |
| Caribbean Vacation | 0.12% | 3.49x |
| South Africa News Cluster | 0.12% | 3.38x |
| NYC Tourist Attractions | 0.36% | 3.31x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.12% | 3.14x |
| Ireland Cluster | 0.11% | 3.00x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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