Dstillery Audiences

WHOLE FOODS

Audience Size: 272.1 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 272.1 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.22% 4.26x
School Closings Updates Readers 2.36% 3.56x
Thrift Store Shoppers 3.62% 2.88x
E-cycling Enthusiasts 5.01% 2.82x
Rock Climbing Enthusiasts 3.62% 2.75x
Food Bank Researchers 1.68% 2.66x
Harvard University Fans 3.24% 2.56x
New York City Events Researchers 2.82% 2.55x
Yale University Fans 3.12% 2.53x
Venture Capitalists 3.28% 2.39x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 12.14x
Bonobos 1.65% 11.04x
Intermix 0.57% 10.67x
Patagonia 1.20% 9.66x
Joe's Jeans 0.20% 8.30x
REI 2.57% 8.19x
Lululemon 5.69% 7.91x
LL Bean 0.97% 7.70x
Madewell 3.11% 7.67x
Lorna Jane 0.78% 7.58x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Poland Cluster.

Content Affinity Composition Index
Poland Cluster 0.21% 5.68x
Korea Cluster 0.34% 5.42x
Medical & Pharmaceutical Scholarship 0.21% 5.39x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.21% 4.94x
New England Universities 0.29% 4.86x
Motorcycle Racing Researchers 0.21% 4.30x
Colorado Snow 0.25% 4.11x
Healthcare - Doctors & Diagnosis 0.17% 4.07x
Alaska Cluster 0.21% 4.06x
Watches Retail 0.08% 3.62x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male