Dstillery Audiences

WHOLE FOODS

Audience Size: 55.7 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 55.7 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 3.93% 4.85x
T-Mobile Customers 0.22% 4.26x
Boston Trip Planners 5.44% 3.99x
Quarantine Planners 3.32% 3.97x
Work Visa Researchers 5.44% 3.89x
Caribbean Destination Reopening Researchers 4.53% 3.80x
Thai Food Enthusiasts 6.65% 3.77x
Korean Food Enthusiasts 5.44% 3.68x
Global Destinations Reopening Researchers 4.53% 3.54x
Post COVID-19 Restaurant Reopening Researchers 3.32% 3.52x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Intermix.

Location Composition Index
Intermix 0.54% 30.22x
Patagonia 1.06% 26.50x
Bonobos 1.28% 25.12x
Madewell 3.01% 22.41x
REI 2.75% 21.31x
Calvin Klein 0.32% 21.02x
Lululemon 4.61% 21.02x
LL Bean 1.12% 20.82x
Armani 1.68% 20.71x
American Apparel 1.81% 20.02x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Caribbean Cluster.

Content Affinity Composition Index
Caribbean Cluster 0.82% 5.06x
Personal Investment & Advisor Researchers 1.21% 4.45x
Rhode Island Cluster 1.51% 4.33x
Vermont Cluster 0.60% 4.00x
Spain News - Madrid & Seville 0.91% 3.94x
Dial-Up Internet 0.55% 3.81x
Studio & Franchise Video Game Players 0.60% 3.68x
Alberta Canada Cluster 0.60% 3.66x
US Cycling 2.11% 3.62x
San Diego Cluster 1.81% 3.55x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male