Dstillery Audiences

WHOLE FOODS

Audience Size: 1.1 Million Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.79% 3.19x
Ballet Enthusiasts 5.63% 2.90x
Opera Enthusiasts 4.61% 2.61x
Online Grocery Shoppers 5.64% 2.60x
Real Estate Decision Makers 5.03% 2.58x
New York Trip Planners 5.05% 2.58x
Venture Capitalists 4.29% 2.44x
Burger Enthusiast 3.08% 2.39x
Restaurant Menu Researchers 3.86% 2.38x
E-cycling Enthusiasts 4.93% 2.33x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Supreme.

Location Composition Index
Supreme 0.63% 27.79x
Everlane 0.62% 25.60x
Topshop 1.57% 18.23x
Intermix 2.85% 17.43x
Bonobos 4.79% 16.31x
Joe's Jeans 0.77% 16.04x
Patagonia 3.48% 15.85x
Calvin Klein 1.30% 15.34x
American Apparel 8.91% 14.90x
Uniqlo 4.72% 14.51x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is London Tourism & Events.

Content Affinity Composition Index
London Tourism & Events 0.08% 5.67x
French Education 0.03% 5.38x
Italy Cluster 0.06% 4.52x
France Online Music & Quiz Content Cluster 0.08% 4.31x
New York City Education & News Cluster 1.55% 4.30x
Institutional Investing 0.25% 4.02x
NYC Tourist Attractions 2.07% 3.92x
Nepal News 0.06% 3.88x
New York City Real Estate Research Cluster 1.53% 3.77x
Franco-African Cluster 0.04% 3.70x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male