Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.63x |
| Ballet Enthusiasts | 5.15% | 2.10x |
| New York City Events Researchers | 4.85% | 2.05x |
| Opera Enthusiasts | 4.36% | 2.00x |
| Online Grocery Shoppers | 4.95% | 1.94x |
| Real Estate Decision Makers | 4.71% | 1.94x |
| E-cycling Enthusiasts | 4.65% | 1.87x |
| Venture Capitalists | 3.80% | 1.82x |
| Symphony Music Enthusiasts | 4.26% | 1.79x |
| Last Minute Travelers | 4.17% | 1.76x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.56% | 25.58x |
| Supreme | 0.60% | 22.80x |
| Intermix | 2.74% | 17.11x |
| Topshop | 1.41% | 16.87x |
| Bonobos | 4.60% | 15.80x |
| American Apparel | 8.52% | 14.48x |
| Uniqlo | 4.07% | 14.30x |
| Zara | 6.12% | 14.11x |
| Calvin Klein | 1.20% | 13.99x |
| Madewell | 5.98% | 13.89x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Local & Travel England - Northern England.
| Content Affinity | Composition | Index |
| Local & Travel England - Northern England | 0.04% | 6.07x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 2.96x |
| New York City Education & News Cluster | 1.13% | 2.67x |
| NYC Tourist Attractions | 1.75% | 2.59x |
| Italy Cluster | 0.03% | 2.56x |
| San Francisco Tourism | 0.20% | 2.53x |
| LGBTQ Advocacy | 1.57% | 2.32x |
| Aid Groups | 0.17% | 2.32x |
| New York City Real Estate Research Cluster | 1.26% | 2.25x |
| Los Angeles Cluster | 0.04% | 2.24x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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