Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 208.6 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.22% | 4.26x |
| Modern Art Museum Researchers | 2.78% | 3.10x |
| Wireless Headphone Researchers | 0.32% | 2.69x |
| New York City Events Researchers | 2.85% | 2.64x |
| Online Grammar Tool Users | 1.36% | 2.62x |
| School Closings Updates Readers | 1.55% | 2.51x |
| Mac Users | 1.42% | 2.39x |
| St Patricks Day Celebrators | 1.23% | 2.39x |
| Mood Lifters Researchers | 0.84% | 2.35x |
| Ballet Enthusiasts | 3.11% | 2.27x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Curious about what else the Whole Foods audience is interested in?
Sign Up
APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Intermix.
| Location | Composition | Index |
| Intermix | 0.76% | 16.15x |
| Johnston and Murphy | 0.07% | 16.06x |
| Supreme | 0.04% | 15.98x |
| Bonobos | 2.00% | 15.93x |
| Everlane | 0.05% | 15.03x |
| Patagonia | 1.74% | 13.33x |
| Armani | 2.74% | 12.82x |
| REI | 3.58% | 12.78x |
| Lululemon | 7.41% | 12.36x |
| Lorna Jane | 0.94% | 12.24x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Want to find more of the Whole Foods audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.39% | 8.14x |
| Career Cluster A | 0.19% | 5.43x |
| College Planning | 0.39% | 5.30x |
| Colorado Snow | 0.39% | 5.08x |
| China Cluster | 0.26% | 4.47x |
| NYC Tourist Attractions | 0.58% | 3.93x |
| New Parents | 0.11% | 3.92x |
| Legal Information Research Cluster | 0.26% | 3.64x |
| Maps & Navigation | 0.13% | 3.52x |
| Bags & Luggage | 0.12% | 3.31x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Want to see more of the Content Affinities the Whole Foods audience visits?
Sign Up
DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Whole Foods audience?
Sign Up