Dstillery Audiences

WHOLE FOODS

Audience Size: 431.7 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 431.7 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.22% 4.26x
School Closings Updates Readers 1.71% 3.42x
New York City Events Researchers 2.74% 3.09x
Thrift Store Shoppers 2.94% 2.82x
United Nations Donors 3.10% 2.69x
Yale University Fans 2.82% 2.69x
Mac Users 1.79% 2.67x
Post COVID-19 Restaurant Reopening Researchers 1.15% 2.51x
Quarantine Planners 1.47% 2.51x
Harvard University Fans 2.86% 2.50x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Supreme.

Location Composition Index
Supreme 0.06% 12.11x
Intermix 0.96% 10.20x
Bonobos 2.80% 10.20x
Everlane 0.06% 9.66x
Patagonia 1.76% 8.91x
Johnston and Murphy 0.04% 8.74x
Topshop 0.32% 8.49x
Joe's Jeans 0.36% 8.19x
REI 4.48% 7.91x
Armani 3.51% 7.88x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Data Centers.

Content Affinity Composition Index
Data Centers 0.12% 5.36x
Korea Cluster 0.32% 5.36x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.12% 4.83x
Middle East News 0.28% 4.80x
NYC Tourist Attractions 0.32% 4.59x
Pakistan Cluster 0.12% 4.01x
International Travel 0.12% 3.70x
Diet & Weight Loss 0.08% 3.58x
Serbia & Albania Cluster 0.08% 3.43x
Brazil & Portugal News 0.16% 3.35x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female