Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 390.2 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Venture Capitalists.
| Interest | Composition | Index |
| Venture Capitalists | 2.51% | 2.28x |
| Executive Travelers | 2.50% | 2.14x |
| Real Estate Decision Makers | 5.01% | 2.00x |
| Last Minute Travelers | 2.36% | 2.00x |
| Luxury Womens Brands Shoppers | 2.85% | 1.99x |
| Broadway Fans | 2.05% | 1.95x |
| Business News Readers | 1.83% | 1.95x |
| United Arab Emirates Trip Planners | 2.25% | 1.94x |
| New York Trip Planners | 2.80% | 1.94x |
| Shared Work Space Researchers | 2.14% | 1.93x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 2.26% | 29.30x |
| Club Monaco | 2.21% | 24.18x |
| Armani | 3.33% | 22.86x |
| Patagonia | 1.76% | 22.81x |
| Madewell | 2.56% | 22.79x |
| Intermix | 1.37% | 22.30x |
| Free People | 2.69% | 22.10x |
| Zara | 4.17% | 22.04x |
| Uniqlo | 1.83% | 21.37x |
| American Apparel | 4.47% | 20.97x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.37% | 3.09x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 2.78x |
| Law School Research Cluster | 0.10% | 2.63x |
| New York City Real Estate Research Cluster | 0.87% | 2.63x |
| Fashion Cluster | 1.31% | 2.58x |
| European Museums, Restaurants & Events | 0.38% | 2.51x |
| NYC Tourist Attractions | 1.58% | 2.50x |
| New York City Education & News Cluster | 1.11% | 2.46x |
| Meeting Planning & Hotels | 0.08% | 2.34x |
| Washington & Northern Virginia | 1.78% | 2.29x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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