Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 172.5 thousand unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 2.37% | 2.46x |
| Venture Capitalists | 2.14% | 2.38x |
| Last Minute Travelers | 2.67% | 2.19x |
| United Arab Emirates Trip Planners | 2.17% | 2.17x |
| Real Estate Decision Makers | 5.00% | 2.12x |
| Investment Banking Professionals | 2.10% | 2.10x |
| New York Trip Planners | 2.93% | 2.09x |
| Harvard University Fans | 2.42% | 2.09x |
| Thrift Store Shoppers | 2.20% | 2.08x |
| Boston Trip Planners | 1.77% | 2.07x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Free People.
| Location | Composition | Index |
| Free People | 0.53% | 16.27x |
| Club Monaco | 1.63% | 15.46x |
| Michael Kors | 1.82% | 15.27x |
| Lululemon | 1.11% | 15.22x |
| Patagonia | 0.81% | 13.36x |
| Banana Republic | 4.98% | 9.72x |
| J. Crew | 4.01% | 9.40x |
| The North Face | 2.34% | 9.08x |
| REI | 4.17% | 8.96x |
| Brooks Brothers | 3.54% | 7.65x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.24% | 4.97x |
| LGBTQ Advocacy | 1.52% | 3.38x |
| NYC Tourist Attractions | 1.84% | 3.13x |
| New York City Real Estate Research Cluster | 0.95% | 3.09x |
| New York City Education & News Cluster | 1.33% | 2.91x |
| Washington & Northern Virginia | 2.04% | 2.77x |
| Russia Cluster | 0.14% | 2.66x |
| Fashion Cluster | 1.14% | 2.61x |
| Rhode Island Cluster | 0.42% | 2.60x |
| Feminism | 0.14% | 2.58x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age and income brackets.
Age
Income
$50,000-$74,999
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