Dstillery Audiences

WHOLE FOODS

Audience Size: 208.6 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 208.6 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.22% 4.26x
Modern Art Museum Researchers 2.78% 3.10x
Wireless Headphone Researchers 0.32% 2.69x
New York City Events Researchers 2.85% 2.64x
Online Grammar Tool Users 1.36% 2.62x
School Closings Updates Readers 1.55% 2.51x
Mac Users 1.42% 2.39x
St Patricks Day Celebrators 1.23% 2.39x
Mood Lifters Researchers 0.84% 2.35x
Ballet Enthusiasts 3.11% 2.27x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Intermix.

Location Composition Index
Intermix 0.76% 16.15x
Johnston and Murphy 0.07% 16.06x
Supreme 0.04% 15.98x
Bonobos 2.00% 15.93x
Everlane 0.05% 15.03x
Patagonia 1.74% 13.33x
Armani 2.74% 12.82x
REI 3.58% 12.78x
Lululemon 7.41% 12.36x
Lorna Jane 0.94% 12.24x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is Korea Cluster.

Content Affinity Composition Index
Korea Cluster 0.39% 8.14x
Career Cluster A 0.19% 5.43x
College Planning 0.39% 5.30x
Colorado Snow 0.39% 5.08x
China Cluster 0.26% 4.47x
NYC Tourist Attractions 0.58% 3.93x
New Parents 0.11% 3.92x
Legal Information Research Cluster 0.26% 3.64x
Maps & Navigation 0.13% 3.52x
Bags & Luggage 0.12% 3.31x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male