Dstillery Audiences

WHOLE FOODS

Audience Size: 390.2 Thousand Devices

Explore the Whole Foods Audience

Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 390.2 thousand unique devices whose actions qualify for the Whole Foods audience.

Dstillery Crafted Audiences

INTERESTS

The Whole Foods audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Whole Foods audience is Venture Capitalists.

Interest Composition Index
Venture Capitalists 2.51% 2.28x
Executive Travelers 2.50% 2.14x
Real Estate Decision Makers 5.01% 2.00x
Last Minute Travelers 2.36% 2.00x
Luxury Womens Brands Shoppers 2.85% 1.99x
Broadway Fans 2.05% 1.95x
Business News Readers 1.83% 1.95x
United Arab Emirates Trip Planners 2.25% 1.94x
New York Trip Planners 2.80% 1.94x
Shared Work Space Researchers 2.14% 1.93x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Whole Foods audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Whole Foods audience is Levi Strauss.

Location Composition Index
Levi Strauss 2.26% 29.30x
Club Monaco 2.21% 24.18x
Armani 3.33% 22.86x
Patagonia 1.76% 22.81x
Madewell 2.56% 22.79x
Intermix 1.37% 22.30x
Free People 2.69% 22.10x
Zara 4.17% 22.04x
Uniqlo 1.83% 21.37x
American Apparel 4.47% 20.97x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Whole Foods audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 1.37% 3.09x
Liberal Views on LGBTQ Rights and Pro-Choice 0.08% 2.78x
Law School Research Cluster 0.10% 2.63x
New York City Real Estate Research Cluster 0.87% 2.63x
Fashion Cluster 1.31% 2.58x
European Museums, Restaurants & Events 0.38% 2.51x
NYC Tourist Attractions 1.58% 2.50x
New York City Education & News Cluster 1.11% 2.46x
Meeting Planning & Hotels 0.08% 2.34x
Washington & Northern Virginia 1.78% 2.29x
Composition Percentage: The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Whole Foods audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male