Explore the Whole Foods Audience
Below you'll find more information about the Whole Foods audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Whole Foods audience.
INTERESTS
The Whole Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Whole Foods audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.03% | 2.63x |
| Opera Enthusiasts | 4.23% | 1.92x |
| Ballet Enthusiasts | 4.85% | 1.89x |
| New York City Events Researchers | 4.84% | 1.88x |
| Venture Capitalists | 4.47% | 1.87x |
| Real Estate Decision Makers | 5.05% | 1.84x |
| Online Grocery Shoppers | 5.12% | 1.81x |
| Symphony Music Enthusiasts | 4.27% | 1.79x |
| Italian Mens National Soccer Team Fans | 3.23% | 1.78x |
| Luxury Retail Researchers | 4.43% | 1.73x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Interest attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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APPAREL RETAILERS
The Whole Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Whole Foods audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.53% | 26.13x |
| Supreme | 0.57% | 20.16x |
| Intermix | 2.62% | 16.78x |
| Topshop | 1.20% | 16.66x |
| Bonobos | 4.05% | 16.04x |
| Uniqlo | 3.74% | 14.19x |
| American Apparel | 8.35% | 14.15x |
| Zara | 5.78% | 13.85x |
| Madewell | 6.06% | 13.58x |
| REI | 4.04% | 13.20x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Location attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Whole Foods audience is Assorted Topics (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.01% | 3.64x |
| London Tourism & Events | 0.05% | 3.14x |
| Environmentally Friendly Cars | 0.02% | 3.13x |
| Russia Cluster | 0.14% | 2.97x |
| Law School Research Cluster | 0.09% | 2.94x |
| Cosmetics Business | 0.08% | 2.87x |
| Institutional Investing | 0.30% | 2.72x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.05% | 2.60x |
| Turkey & Iran Cluster | 0.05% | 2.56x |
| NYC Tourist Attractions | 1.99% | 2.56x |
Composition Percentage:
The overlap percentage between the Whole Foods audience and the Content Affinity attribute.
Index: A comparison of the Whole Foods audience to the internet population.
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DEMOGRAPHICS
The Whole Foods audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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