Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is California Trip Planners.
| Interest | Composition | Index |
| California Trip Planners | 3.48% | 6.41x |
| Study Abroad Researchers | 3.48% | 6.23x |
| Recreational Sports Participants | 5.22% | 6.10x |
| Volkswagen Vehicle Shopper | 4.35% | 5.61x |
| Last Minute Travelers | 4.35% | 5.48x |
| Santa Monica Trip Planners | 4.35% | 5.41x |
| Instantpot Enthusiasts | 2.61% | 5.34x |
| Intimates Shoppers | 2.61% | 4.92x |
| Travel Guide and Review Readers | 2.61% | 4.88x |
| San Francisco Trip Planners | 3.48% | 4.80x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.
| Location | Composition | Index |
| Madewell | 11.31% | 83.20x |
| Kate Spade | 6.03% | 73.82x |
| Banana Republic | 17.13% | 70.54x |
| Lululemon | 19.31% | 70.49x |
| Lorna Jane | 2.51% | 69.62x |
| Tommy Bahama | 8.84% | 66.16x |
| Ann Taylor | 5.45% | 64.61x |
| The North Face | 4.69% | 62.22x |
| White House Black Market | 20.61% | 57.83x |
| Free People | 6.20% | 56.67x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Collectibles - Toys & Collectibles.
| Content Affinity | Composition | Index |
| Collectibles - Toys & Collectibles | 3.48% | 5.98x |
| Boating & Yachts | 3.48% | 5.93x |
| Dubai Travel | 1.44% | 5.28x |
| North Carolina News | 3.48% | 4.04x |
| Live Music | 0.99% | 3.81x |
| Weight Loss & Nutrition Assistance Researchers | 0.96% | 3.77x |
| African-American Hair | 0.58% | 3.47x |
| Car Forums | 6.09% | 3.36x |
| Knitting & Crochet | 0.66% | 3.35x |
| Vegetarian Diet | 0.52% | 3.27x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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