Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 604.7 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.10% | 3.44x |
| Luxury Boutique Hotel Researchers | 5.07% | 1.71x |
| E-cycling Enthusiasts | 4.65% | 1.70x |
| Opera Enthusiasts | 4.22% | 1.68x |
| Sightseeing Travelers | 4.30% | 1.66x |
| Luxury Retail Researchers | 4.42% | 1.66x |
| Men's Shoe Shoppers | 4.86% | 1.62x |
| Canada Trip Planners | 2.91% | 1.62x |
| Luxury Hotel Guests | 4.46% | 1.61x |
| Symphony Music Enthusiasts | 4.32% | 1.61x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.40% | 29.23x |
| Ann Taylor | 12.94% | 28.34x |
| Madewell | 13.10% | 27.94x |
| Lorna Jane | 2.64% | 24.95x |
| Anthropologie | 11.99% | 24.50x |
| J. Crew | 21.90% | 23.50x |
| White House Black Market | 32.86% | 23.45x |
| Abercrombie & Fitch | 7.44% | 23.20x |
| Banana Republic | 38.50% | 22.91x |
| Club Monaco | 5.34% | 22.70x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Vietnam Cluster.
| Content Affinity | Composition | Index |
| Vietnam Cluster | 0.17% | 5.99x |
| Assorted Topics (Toys, T-Shirts, Volvos) | 0.05% | 4.85x |
| Canada Tax and Finance Research Cluster | 0.06% | 4.71x |
| Flower Shopping | 0.12% | 4.70x |
| Philanthropy - Nonprofits | 0.12% | 4.27x |
| Scotland Travel | 0.03% | 3.31x |
| Apartment & Community Real Estate Researchers | 0.04% | 3.27x |
| Higher-End Fashion Brands | 0.08% | 3.27x |
| Upstate New York State Athletics | 0.04% | 3.22x |
| Teaching Abroad | 0.03% | 3.20x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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