Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 322.9 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 3.66% | 2.38x |
| Ballet Enthusiasts | 3.57% | 2.29x |
| New York Trip Planners | 3.29% | 2.09x |
| Shared Work Space Researchers | 2.81% | 2.04x |
| Georgia Activities Researchers | 2.48% | 1.99x |
| Work Comes First Travelers | 0.71% | 1.99x |
| Symphony Music Enthusiasts | 2.96% | 1.97x |
| Men's Shoe Shoppers | 2.84% | 1.97x |
| Broadway Fans | 2.47% | 1.95x |
| Investment Banking Professionals | 2.59% | 1.94x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.
| Location | Composition | Index |
| Madewell | 7.63% | 39.06x |
| American Apparel | 12.21% | 33.01x |
| Banana Republic | 22.09% | 31.70x |
| Lululemon | 19.35% | 31.61x |
| Club Monaco | 3.68% | 30.49x |
| Everlane | 0.32% | 30.26x |
| J. Crew | 14.76% | 28.82x |
| Tommy Bahama | 8.49% | 28.24x |
| LL Bean | 1.72% | 28.07x |
| Chicos | 14.87% | 26.89x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is French News & Gossip Cluster.
| Content Affinity | Composition | Index |
| French News & Gossip Cluster | 0.14% | 4.97x |
| Virginia Athletics | 0.14% | 3.65x |
| Mobile Industry Information | 0.25% | 3.19x |
| NYC Tourist Attractions | 1.97% | 2.90x |
| Institutional Investing | 0.20% | 2.87x |
| Cigars | 0.08% | 2.86x |
| Broadway Information | 0.78% | 2.78x |
| LGBTQ Advocacy | 1.29% | 2.70x |
| Pittsburgh News | 2.10% | 2.70x |
| New York City Real Estate Research Cluster | 1.09% | 2.68x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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