Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 569.4 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.03% | 2.39x |
| Luxury Boutique Hotel Researchers | 3.78% | 2.03x |
| Symphony Music Enthusiasts | 4.10% | 2.03x |
| Opera Enthusiasts | 3.71% | 2.01x |
| Men's Shoe Shoppers | 3.93% | 1.97x |
| Luxury Retail Researchers | 3.81% | 1.96x |
| Home Interior Design Enthusiasts | 3.48% | 1.95x |
| Preppy Clothing Shoppers | 3.90% | 1.88x |
| Major Airline Customers | 3.56% | 1.87x |
| San Francisco Trip Planners | 4.15% | 1.87x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 1.46% | 29.63x |
| Madewell | 12.78% | 28.48x |
| Ann Taylor | 13.37% | 28.02x |
| Lorna Jane | 2.52% | 26.34x |
| Anthropologie | 6.34% | 23.50x |
| J. Crew | 19.78% | 23.26x |
| Abercrombie & Fitch | 11.41% | 23.20x |
| Banana Republic | 37.44% | 23.18x |
| Michael Kors | 23.59% | 22.90x |
| Club Monaco | 5.61% | 22.80x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Apartment & Community Real Estate Researchers.
| Content Affinity | Composition | Index |
| Apartment & Community Real Estate Researchers | 0.15% | 9.21x |
| Texas Sporting & Outdoors Cluster | 0.05% | 3.82x |
| Electronic Document Assembly | 0.07% | 3.76x |
| London Tourism & Events | 0.05% | 3.65x |
| Lacrosse College Athletics | 0.22% | 3.47x |
| Scuba Diving | 0.05% | 3.46x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.15% | 3.40x |
| Instagram Management | 0.05% | 3.34x |
| Canadian Lifestyle | 0.17% | 3.11x |
| Retail Industry News | 0.17% | 2.98x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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