Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 71.8 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.77% | 2.77x |
| Holiday Gift Shoppers | 1.80% | 2.65x |
| Business Accounting Software Researchers | 2.56% | 2.40x |
| Los Angeles Trip Planners | 4.55% | 2.29x |
| Social Workers | 2.56% | 2.26x |
| Techies | 3.41% | 2.26x |
| Yachting Enthusiasts | 3.69% | 2.22x |
| Mens Fashion Brands Shoppers | 3.41% | 2.21x |
| Colorado Skiers and Snowboarders | 3.69% | 2.16x |
| Identity Theft Protection Researchers | 2.84% | 2.13x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 8.70% | 38.05x |
| Joe's Jeans | 0.64% | 36.64x |
| Lorna Jane | 2.64% | 35.97x |
| Madewell | 10.34% | 30.71x |
| Anthropologie | 13.95% | 25.17x |
| Lululemon | 14.31% | 25.06x |
| Abercrombie & Fitch | 1.97% | 23.88x |
| Banana Republic | 27.96% | 23.10x |
| Bonobos | 2.76% | 22.92x |
| The North Face | 5.57% | 22.77x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Studio & Franchise Video Game Players.
| Content Affinity | Composition | Index |
| Studio & Franchise Video Game Players | 0.85% | 4.55x |
| Routers, Switches & Networking | 0.52% | 3.86x |
| Science Education & Resources | 0.52% | 3.66x |
| Niche Dating Websites | 0.57% | 3.50x |
| Philippines News | 0.52% | 3.49x |
| African-American Hair | 0.58% | 3.47x |
| Vegetarian Diet | 0.57% | 3.41x |
| K-Pop | 0.19% | 3.27x |
| Hometown Livability | 0.57% | 3.27x |
| Teaching Abroad | 0.03% | 3.20x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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