Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 160.8 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Small Business COVID-19 Relief Researchers.
| Interest | Composition | Index |
| Small Business COVID-19 Relief Researchers | 2.33% | 3.77x |
| Italy Trip Planners | 5.48% | 3.52x |
| Skin Disorder Researchers | 6.85% | 3.40x |
| United Arab Emirates Trip Planners | 4.57% | 3.37x |
| New York Trip Planners | 5.02% | 3.10x |
| Shelf-Stable Food Content Readers | 1.09% | 3.09x |
| Last Minute Travelers | 5.02% | 2.99x |
| United Nations Donors | 3.65% | 2.93x |
| Sightseeing Travelers | 5.02% | 2.86x |
| Flower & Gift Basket Shoppers | 5.02% | 2.80x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 9.52% | 46.47x |
| Madewell | 11.70% | 44.26x |
| Banana Republic | 33.77% | 36.02x |
| White House Black Market | 29.64% | 35.63x |
| J. Crew | 21.09% | 35.42x |
| Joe's Jeans | 0.56% | 34.98x |
| Lorna Jane | 1.43% | 33.92x |
| Coach | 16.26% | 32.55x |
| Anthropologie | 14.94% | 32.11x |
| Free People | 8.95% | 31.30x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 1.83% | 6.79x |
| Fashion & Retail | 2.74% | 6.68x |
| Central California Cluster | 1.37% | 5.43x |
| Personal Investment & Advisor Researchers | 1.37% | 5.17x |
| Hawaii News | 1.83% | 4.17x |
| New Jersey Travel Location Cluster | 1.37% | 3.96x |
| Writing & Publishing | 0.35% | 3.94x |
| Motorsport Equipment | 1.09% | 3.80x |
| African-American Hair | 0.58% | 3.47x |
| Rhode Island Cluster | 1.37% | 3.46x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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