Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 168 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Men's Shoe Shoppers.
| Interest | Composition | Index |
| Men's Shoe Shoppers | 1.99% | 1.99x |
| Executive Travelers | 2.02% | 1.96x |
| Miami Trip Planners | 2.17% | 1.86x |
| Luxury Retail Researchers | 1.90% | 1.86x |
| Preppy Clothing Shoppers | 2.23% | 1.81x |
| Luxury Womens Brands Shoppers | 2.35% | 1.80x |
| Luxury Boutique Hotel Researchers | 4.59% | 1.79x |
| Real Estate Decision Makers | 4.00% | 1.78x |
| Luxury Hotel Guests | 4.10% | 1.72x |
| Venture Capitalists | 1.57% | 1.71x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Curious about what else the Williams-Sonoma audience is interested in?
Sign Up
APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.
| Location | Composition | Index |
| Madewell | 5.98% | 63.12x |
| Hugo Boss | 4.45% | 48.89x |
| Ann Taylor | 5.30% | 47.34x |
| Lululemon | 12.47% | 40.10x |
| American Apparel | 6.52% | 38.33x |
| Tommy Bahama | 6.59% | 36.17x |
| Chicos | 11.64% | 35.80x |
| Banana Republic | 15.87% | 34.51x |
| J. Crew | 12.43% | 34.29x |
| Anthropologie | 7.82% | 33.90x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Want to find more of the Williams-Sonoma audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is LGBTQ Advocacy.
| Content Affinity | Composition | Index |
| LGBTQ Advocacy | 1.15% | 2.66x |
| San Francisco Tourism | 0.26% | 2.48x |
| NYC Tourist Attractions | 1.48% | 2.44x |
| Pittsburgh News | 1.61% | 2.33x |
| China Cluster | 0.26% | 2.30x |
| European Museums, Restaurants & Events | 0.34% | 2.25x |
| Central & South American News | 0.18% | 2.19x |
| New York City Real Estate Research Cluster | 0.69% | 2.17x |
| Art News & Products | 0.19% | 2.16x |
| US Soccer | 0.26% | 2.10x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Want to see more of the Content Affinities the Williams-Sonoma audience visits?
Sign Up
DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other demographic characteristics of the Williams-Sonoma audience?
Sign Up