Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 168 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 168 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Men's Shoe Shoppers.

Interest Composition Index
Men's Shoe Shoppers 1.99% 1.99x
Executive Travelers 2.02% 1.96x
Miami Trip Planners 2.17% 1.86x
Luxury Retail Researchers 1.90% 1.86x
Preppy Clothing Shoppers 2.23% 1.81x
Luxury Womens Brands Shoppers 2.35% 1.80x
Luxury Boutique Hotel Researchers 4.59% 1.79x
Real Estate Decision Makers 4.00% 1.78x
Luxury Hotel Guests 4.10% 1.72x
Venture Capitalists 1.57% 1.71x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.

Location Composition Index
Madewell 5.98% 63.12x
Hugo Boss 4.45% 48.89x
Ann Taylor 5.30% 47.34x
Lululemon 12.47% 40.10x
American Apparel 6.52% 38.33x
Tommy Bahama 6.59% 36.17x
Chicos 11.64% 35.80x
Banana Republic 15.87% 34.51x
J. Crew 12.43% 34.29x
Anthropologie 7.82% 33.90x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is LGBTQ Advocacy.

Content Affinity Composition Index
LGBTQ Advocacy 1.15% 2.66x
San Francisco Tourism 0.26% 2.48x
NYC Tourist Attractions 1.48% 2.44x
Pittsburgh News 1.61% 2.33x
China Cluster 0.26% 2.30x
European Museums, Restaurants & Events 0.34% 2.25x
Central & South American News 0.18% 2.19x
New York City Real Estate Research Cluster 0.69% 2.17x
Art News & Products 0.19% 2.16x
US Soccer 0.26% 2.10x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male