
Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 71.8 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Hard Seltzer Aficionados.
Interest | Composition | Index |
Hard Seltzer Aficionados | 0.77% | 2.77x |
Holiday Gift Shoppers | 1.80% | 2.65x |
Business Accounting Software Researchers | 2.56% | 2.40x |
Los Angeles Trip Planners | 4.55% | 2.29x |
Social Workers | 2.56% | 2.26x |
Techies | 3.41% | 2.26x |
Yachting Enthusiasts | 3.69% | 2.22x |
Mens Fashion Brands Shoppers | 3.41% | 2.21x |
Colorado Skiers and Snowboarders | 3.69% | 2.16x |
Identity Theft Protection Researchers | 2.84% | 2.13x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
Location | Composition | Index |
Ann Taylor | 8.70% | 38.05x |
Joe's Jeans | 0.64% | 36.64x |
Lorna Jane | 2.64% | 35.97x |
Madewell | 10.34% | 30.71x |
Anthropologie | 13.95% | 25.17x |
Lululemon | 14.31% | 25.06x |
Abercrombie & Fitch | 1.97% | 23.88x |
Banana Republic | 27.96% | 23.10x |
Bonobos | 2.76% | 22.92x |
The North Face | 5.57% | 22.77x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Studio & Franchise Video Game Players.
Content Affinity | Composition | Index |
Studio & Franchise Video Game Players | 0.85% | 4.55x |
Routers, Switches & Networking | 0.52% | 3.86x |
Science Education & Resources | 0.52% | 3.66x |
Niche Dating Websites | 0.57% | 3.50x |
Philippines News | 0.52% | 3.49x |
African-American Hair | 0.58% | 3.47x |
Vegetarian Diet | 0.57% | 3.41x |
K-Pop | 0.19% | 3.27x |
Hometown Livability | 0.57% | 3.27x |
Teaching Abroad | 0.03% | 3.20x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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