Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 416.2 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Gonzaga Bulldogs Fans.
| Interest | Composition | Index |
| Gonzaga Bulldogs Fans | 5.16% | 3.07x |
| Boston Bruins Fans | 4.35% | 2.84x |
| Trendy Shoe Shoppers | 3.80% | 2.77x |
| Coffee Chain Shoppers | 4.35% | 2.71x |
| Women's Fitness Enthusiasts | 3.53% | 2.60x |
| Commercial Architects and Designers | 3.53% | 2.45x |
| Readers of Telugu Content | 4.35% | 2.41x |
| Adult Acne Sufferers | 3.80% | 2.41x |
| Hair Care Shoppers | 3.26% | 2.37x |
| Minivan Auto Intenders | 2.72% | 2.36x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 11.72% | 35.44x |
| Madewell | 12.31% | 33.66x |
| Joe's Jeans | 0.98% | 32.97x |
| White House Black Market | 32.75% | 28.02x |
| Lorna Jane | 1.93% | 27.97x |
| J. Crew | 21.64% | 27.71x |
| Banana Republic | 37.68% | 27.42x |
| Anthropologie | 15.61% | 26.82x |
| Club Monaco | 4.64% | 25.66x |
| Coach | 20.35% | 25.55x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 0.82% | 4.27x |
| Child Development | 1.36% | 4.11x |
| Writing & Publishing | 0.35% | 3.94x |
| Motorsport Equipment | 1.09% | 3.80x |
| Organic Beauty & Skincare Products | 0.23% | 3.80x |
| Illinois | 0.54% | 3.63x |
| African-American Hair | 0.58% | 3.47x |
| Personal Finance Researchers | 0.54% | 3.31x |
| Scotland Travel | 0.03% | 3.31x |
| Ohio Universities | 1.09% | 3.24x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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