Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 4.17% | 5.68x |
| Readers of South Asian Content | 6.50% | 5.03x |
| Mexico Trip Planners | 11.11% | 4.77x |
| Photography Enthusiasts | 5.56% | 4.01x |
| K12 Education Resource Researchers | 6.94% | 3.95x |
| Rowing Enthusiasts | 6.94% | 3.89x |
| Hanukkah Decorations Shoppers | 8.33% | 3.87x |
| Readers of Panamanian Content | 8.33% | 3.72x |
| At-Home Gym Intenders | 6.94% | 3.67x |
| Remdesivir Information Researchers | 3.25% | 3.65x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Curious about what else the Williams-Sonoma audience is interested in?
Sign Up
APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 10.63% | 77.01x |
| Madewell | 11.78% | 67.27x |
| Bonobos | 3.40% | 54.60x |
| Anthropologie | 14.75% | 46.77x |
| Lululemon | 12.74% | 45.83x |
| The North Face | 5.51% | 40.99x |
| Free People | 6.80% | 40.73x |
| Banana Republic | 29.50% | 39.25x |
| Brooks Brothers | 9.58% | 37.61x |
| White House Black Market | 29.02% | 34.77x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Want to find more of the Williams-Sonoma audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 2.44% | 5.91x |
| University Research | 2.44% | 5.06x |
| Travel Adventure | 0.79% | 4.49x |
| Texas University Athletics | 2.44% | 4.31x |
| Muscle Cars | 5.56% | 4.30x |
| Nebraska Cluster | 3.25% | 3.71x |
| African-American Hair | 0.58% | 3.47x |
| Teaching Abroad | 0.03% | 3.20x |
| Canada General Information Seeker Cluster | 1.65% | 3.17x |
| New York City Family & Activity Cluster | 2.44% | 3.10x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Want to see more of the Content Affinities the Williams-Sonoma audience visits?
Sign Up
DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
Interested in seeing other characteristics of the Williams-Sonoma audience?
Sign Up