Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 401.6 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Family Adventures Travelers.
| Interest | Composition | Index |
| Family Adventures Travelers | 0.02% | 3.92x |
| Work Comes First Travelers | 0.03% | 2.39x |
| Home Interior Design Enthusiasts | 4.23% | 2.02x |
| Luxury Retail Researchers | 4.49% | 1.98x |
| Commercial Healthcare Hospitality & Retail Designers | 3.98% | 1.89x |
| Venture Capitalists | 3.52% | 1.88x |
| Trendy Denim Shoppers | 4.08% | 1.86x |
| Men's Shoe Shoppers | 4.39% | 1.84x |
| Luxury Hotel Guests | 4.13% | 1.84x |
| Luxury Boutique Hotel Researchers | 4.34% | 1.80x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.
| Location | Composition | Index |
| Madewell | 10.71% | 26.92x |
| Banana Republic | 27.23% | 25.85x |
| Topshop | 1.21% | 25.23x |
| J. Crew | 16.61% | 23.46x |
| Michael Kors | 12.10% | 22.65x |
| Club Monaco | 4.43% | 21.87x |
| American Apparel | 14.51% | 21.82x |
| Saint Laurent Paris | 3.31% | 20.93x |
| Lululemon | 22.48% | 20.60x |
| Gap | 27.63% | 20.40x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 21.06x |
| Sports - Skiing, Snowboarding | 0.02% | 18.35x |
| England Tourism | 0.10% | 18.04x |
| Parenting & Nutrition | 0.05% | 15.31x |
| Watches & Jewelry | 0.01% | 13.64x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 12.54x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 11.43x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.03% | 11.38x |
| Home Décor, Furniture, & Decorating | 0.02% | 10.28x |
| Decoration & Fabric | 0.02% | 8.52x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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