Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 425.1 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 425.1 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Symphony Music Enthusiasts.

Interest Composition Index
Symphony Music Enthusiasts 3.08% 2.31x
Luxury Womens Brands Shoppers 2.94% 2.30x
New York City Events Researchers 3.24% 2.24x
Home Interior Design Enthusiasts 2.90% 2.23x
Men's Shoe Shoppers 3.38% 2.16x
Philadelphia Trip Planners 2.27% 2.14x
Mens Business Clothes Shoppers 2.71% 2.14x
Venture Capitalists 2.48% 2.10x
Ballet Enthusiasts 3.01% 2.08x
Santa Cruz Trip Planners 2.80% 2.06x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Banana Republic.

Location Composition Index
Banana Republic 21.29% 32.94x
Madewell 8.69% 31.97x
J. Crew 14.36% 30.19x
Club Monaco 3.58% 28.60x
Topshop 0.51% 28.08x
Everlane 0.40% 28.02x
American Apparel 13.51% 27.99x
Lululemon 21.84% 26.78x
Michael Kors 8.26% 26.21x
Saint Laurent Paris 3.23% 25.84x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 2.43% 2.40x
Pittsburgh News 1.83% 2.20x
NYC Tourist Attractions 1.55% 2.13x
Furniture & Home Improvement 1.53% 2.06x
Washington & Northern Virginia 1.88% 2.02x
New Jersey News Cluster 2.50% 1.69x
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 1.99% 1.65x
Virginia News 1.90% 1.59x
Fantasy Sports 1.53% 1.54x
Stock Market Investing Researchers 4.22% 1.47x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male