Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 29.9 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Food Bank Researchers.
| Interest | Composition | Index |
| Food Bank Researchers | 3.62% | 4.37x |
| School Closings Updates Readers | 3.62% | 4.04x |
| Hanukkah Decorations Shoppers | 7.25% | 3.42x |
| Cape Cod News Readers | 6.16% | 3.32x |
| Luxury Boutique Hotel Researchers | 5.43% | 3.05x |
| EDM Festival Enthusiasts | 6.16% | 2.75x |
| Australia Trip Planners | 3.99% | 2.68x |
| Logistics Professionals | 6.16% | 2.68x |
| Preppy Clothing Shoppers | 4.71% | 2.67x |
| Miami Trip Planners | 5.43% | 2.66x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 6.87% | 84.00x |
| Madewell | 8.40% | 76.94x |
| Lorna Jane | 1.40% | 72.74x |
| The North Face | 4.79% | 54.47x |
| Lululemon | 12.04% | 51.35x |
| Banana Republic | 23.31% | 46.99x |
| Anthropologie | 10.51% | 46.89x |
| LL Bean | 1.95% | 46.72x |
| Free People | 5.66% | 43.87x |
| White House Black Market | 23.21% | 41.98x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Tennis, Golf & Boxing.
| Content Affinity | Composition | Index |
| Tennis, Golf & Boxing | 1.09% | 4.59x |
| Personal Investment & Advisor Researchers | 1.09% | 4.23x |
| Spain News | 2.90% | 3.94x |
| Fashion Cluster | 2.17% | 3.91x |
| Quotes & Inspiration | 1.52% | 3.83x |
| Utah Cluster | 2.17% | 3.72x |
| Hawaii News | 1.45% | 3.47x |
| African-American Hair | 0.58% | 3.47x |
| Pharmacy | 0.77% | 3.35x |
| Homesteading | 1.09% | 3.26x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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