Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 521 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.03% | 2.39x |
| Getting Off the Grid Travelers | 0.03% | 1.68x |
| Luxury Womens Brands Shoppers | 3.17% | 1.53x |
| Real Estate Decision Makers | 3.68% | 1.51x |
| Ballet Enthusiasts | 3.63% | 1.48x |
| Work Hard, Play Hard Travelers | 0.16% | 1.46x |
| Preppy Clothing Shoppers | 3.55% | 1.46x |
| Opera Enthusiasts | 3.18% | 1.45x |
| Italian Mens National Soccer Team Fans | 2.54% | 1.45x |
| Luxury Department Store Shoppers | 3.17% | 1.45x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.76% | 29.64x |
| Lorna Jane | 2.42% | 28.63x |
| Ann Taylor | 12.40% | 28.31x |
| Banana Republic | 34.43% | 25.05x |
| J. Crew | 19.11% | 24.96x |
| Joe's Jeans | 1.38% | 24.32x |
| Abercrombie & Fitch | 13.88% | 24.31x |
| Topshop | 2.02% | 24.10x |
| Michael Kors | 20.73% | 24.00x |
| Club Monaco | 5.17% | 23.24x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Assorted Topics (Television, Origami, Men's Health).
| Content Affinity | Composition | Index |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 3.44x |
| Apartment & Community Real Estate Researchers | 0.09% | 3.37x |
| Romanian News | 0.04% | 3.10x |
| Paper & Packaging | 0.07% | 2.73x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.66x |
| Los Angeles Cluster | 0.05% | 2.64x |
| Local & Travel England - East Midlands | 0.03% | 2.32x |
| Cosmetics Business | 0.05% | 2.31x |
| Home Office Products | 0.04% | 2.24x |
| Lacrosse College Athletics | 0.17% | 2.11x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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