Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 29.9 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 29.9 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Food Bank Researchers.

Interest Composition Index
Food Bank Researchers 3.62% 4.37x
School Closings Updates Readers 3.62% 4.04x
Hanukkah Decorations Shoppers 7.25% 3.42x
Cape Cod News Readers 6.16% 3.32x
Luxury Boutique Hotel Researchers 5.43% 3.05x
EDM Festival Enthusiasts 6.16% 2.75x
Australia Trip Planners 3.99% 2.68x
Logistics Professionals 6.16% 2.68x
Preppy Clothing Shoppers 4.71% 2.67x
Miami Trip Planners 5.43% 2.66x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 6.87% 84.00x
Madewell 8.40% 76.94x
Lorna Jane 1.40% 72.74x
The North Face 4.79% 54.47x
Lululemon 12.04% 51.35x
Banana Republic 23.31% 46.99x
Anthropologie 10.51% 46.89x
LL Bean 1.95% 46.72x
Free People 5.66% 43.87x
White House Black Market 23.21% 41.98x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 1.09% 4.59x
Personal Investment & Advisor Researchers 1.09% 4.23x
Spain News 2.90% 3.94x
Fashion Cluster 2.17% 3.91x
Quotes & Inspiration 1.52% 3.83x
Utah Cluster 2.17% 3.72x
Hawaii News 1.45% 3.47x
African-American Hair 0.58% 3.47x
Pharmacy 0.77% 3.35x
Homesteading 1.09% 3.26x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male