Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 116.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.55% | 4.21x |
| SMB Commercial Insurance Researchers | 3.98% | 2.45x |
| E-cycling Enthusiasts | 3.98% | 2.31x |
| Business Communication Product Researchers | 3.66% | 2.22x |
| Online Grammar Tool Users | 1.91% | 2.12x |
| Professional Lacrosse Fans | 6.05% | 2.10x |
| Telemedicine Content Readers | 1.27% | 2.10x |
| Ivy League College Researchers | 1.75% | 2.06x |
| Ballet Enthusiasts | 2.87% | 2.05x |
| Office Reopening Researchers | 1.75% | 2.03x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 7.82% | 24.21x |
| Joe's Jeans | 0.66% | 21.83x |
| Madewell | 9.79% | 20.17x |
| Lorna Jane | 2.29% | 19.27x |
| Anthropologie | 13.70% | 16.97x |
| Lululemon | 14.52% | 16.88x |
| Abercrombie & Fitch | 2.17% | 16.82x |
| Bonobos | 2.87% | 16.02x |
| The North Face | 4.99% | 15.58x |
| Banana Republic | 27.25% | 15.25x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 0.48% | 5.70x |
| Science Education & Resources | 0.63% | 4.03x |
| Middle East News | 0.32% | 3.99x |
| Vermont Cluster | 0.32% | 3.90x |
| Travel, Food, Fashion & Fitness | 0.26% | 3.86x |
| Anime | 0.64% | 3.66x |
| Legal Information Research Cluster | 0.48% | 3.63x |
| Online Arcade Games | 0.64% | 3.61x |
| African-American Hair | 0.58% | 3.47x |
| K-Pop | 0.26% | 3.44x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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