Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 101.2 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 101.2 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Luxury Retail Researchers.

Interest Composition Index
Luxury Retail Researchers 2.05% 2.16x
Real Estate Decision Makers 4.20% 1.96x
Luxury Womens Brands Shoppers 2.44% 1.95x
Readers of Italian Content 1.82% 1.94x
European Trip Planners 1.91% 1.93x
Preppy Clothing Shoppers 2.35% 1.91x
Online Grocery Shoppers 4.69% 1.89x
Investment Banking Professionals 1.66% 1.84x
Executive Travelers 1.57% 1.83x
Travel Reward Points Enthusiasts 1.79% 1.83x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Lululemon.

Location Composition Index
Lululemon 1.27% 21.81x
Michael Kors 2.00% 19.98x
Club Monaco 1.72% 16.53x
J. Crew 5.01% 12.18x
Banana Republic 5.35% 10.99x
The North Face 2.27% 8.96x
Gymboree 2.63% 8.91x
Brooks Brothers 3.99% 8.74x
Patagonia 0.42% 7.38x
REI 3.28% 6.61x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.95% 3.27x
LGBTQ Advocacy 1.40% 3.27x
European Museums, Restaurants & Events 0.42% 2.98x
China Cluster 0.31% 2.96x
NYC Tourist Attractions 1.49% 2.68x
Broadway Information 0.62% 2.63x
San Francisco Tourism 0.25% 2.49x
New York City Education & News Cluster 0.99% 2.32x
Fashion Cluster 0.95% 2.30x
Furniture & Home Improvement 1.46% 2.29x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.