Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 101.2 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Luxury Retail Researchers.
| Interest | Composition | Index |
| Luxury Retail Researchers | 2.05% | 2.16x |
| Real Estate Decision Makers | 4.20% | 1.96x |
| Luxury Womens Brands Shoppers | 2.44% | 1.95x |
| Readers of Italian Content | 1.82% | 1.94x |
| European Trip Planners | 1.91% | 1.93x |
| Preppy Clothing Shoppers | 2.35% | 1.91x |
| Online Grocery Shoppers | 4.69% | 1.89x |
| Investment Banking Professionals | 1.66% | 1.84x |
| Executive Travelers | 1.57% | 1.83x |
| Travel Reward Points Enthusiasts | 1.79% | 1.83x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Lululemon.
| Location | Composition | Index |
| Lululemon | 1.27% | 21.81x |
| Michael Kors | 2.00% | 19.98x |
| Club Monaco | 1.72% | 16.53x |
| J. Crew | 5.01% | 12.18x |
| Banana Republic | 5.35% | 10.99x |
| The North Face | 2.27% | 8.96x |
| Gymboree | 2.63% | 8.91x |
| Brooks Brothers | 3.99% | 8.74x |
| Patagonia | 0.42% | 7.38x |
| REI | 3.28% | 6.61x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.95% | 3.27x |
| LGBTQ Advocacy | 1.40% | 3.27x |
| European Museums, Restaurants & Events | 0.42% | 2.98x |
| China Cluster | 0.31% | 2.96x |
| NYC Tourist Attractions | 1.49% | 2.68x |
| Broadway Information | 0.62% | 2.63x |
| San Francisco Tourism | 0.25% | 2.49x |
| New York City Education & News Cluster | 0.99% | 2.32x |
| Fashion Cluster | 0.95% | 2.30x |
| Furniture & Home Improvement | 1.46% | 2.29x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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