Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 21.4 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 21.4 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is California Trip Planners.

Interest Composition Index
California Trip Planners 3.48% 6.41x
Study Abroad Researchers 3.48% 6.23x
Recreational Sports Participants 5.22% 6.10x
Volkswagen Vehicle Shopper 4.35% 5.61x
Last Minute Travelers 4.35% 5.48x
Santa Monica Trip Planners 4.35% 5.41x
Instantpot Enthusiasts 2.61% 5.34x
Intimates Shoppers 2.61% 4.92x
Travel Guide and Review Readers 2.61% 4.88x
San Francisco Trip Planners 3.48% 4.80x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.

Location Composition Index
Madewell 11.31% 83.20x
Kate Spade 6.03% 73.82x
Banana Republic 17.13% 70.54x
Lululemon 19.31% 70.49x
Lorna Jane 2.51% 69.62x
Tommy Bahama 8.84% 66.16x
Ann Taylor 5.45% 64.61x
The North Face 4.69% 62.22x
White House Black Market 20.61% 57.83x
Free People 6.20% 56.67x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Collectibles - Toys & Collectibles.

Content Affinity Composition Index
Collectibles - Toys & Collectibles 3.48% 5.98x
Boating & Yachts 3.48% 5.93x
Dubai Travel 1.44% 5.28x
North Carolina News 3.48% 4.04x
Live Music 0.99% 3.81x
Weight Loss & Nutrition Assistance Researchers 0.96% 3.77x
African-American Hair 0.58% 3.47x
Car Forums 6.09% 3.36x
Knitting & Crochet 0.66% 3.35x
Vegetarian Diet 0.52% 3.27x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male