Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 28.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 2.63% | 3.53x |
| Italian Food Enthusiasts | 4.47% | 3.16x |
| Quarantine Planners | 2.63% | 3.02x |
| E-cycling Enthusiasts | 5.26% | 2.84x |
| Canada Trip Planners | 3.16% | 2.73x |
| Major Airline Customers | 4.47% | 2.73x |
| New York Trip Planners | 3.95% | 2.66x |
| Charitable Organization Supporters | 3.68% | 2.66x |
| Elite Cycling Gear Shoppers | 4.21% | 2.65x |
| Home Kitchen Bakers | 3.68% | 2.64x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 9.70% | 84.46x |
| Madewell | 9.49% | 66.43x |
| Anthropologie | 12.66% | 48.91x |
| Banana Republic | 32.07% | 48.51x |
| Bonobos | 2.95% | 46.46x |
| Lululemon | 12.55% | 45.88x |
| Free People | 6.54% | 43.18x |
| The North Face | 5.17% | 43.16x |
| White House Black Market | 30.06% | 42.63x |
| LL Bean | 2.43% | 41.80x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Travel Adventure.
| Content Affinity | Composition | Index |
| Travel Adventure | 0.79% | 4.49x |
| Ireland Cluster | 1.05% | 4.12x |
| Delaware Cluster | 0.79% | 3.73x |
| Routers, Switches & Networking | 0.79% | 3.59x |
| African-American Hair | 0.58% | 3.47x |
| Teaching Abroad | 0.03% | 3.20x |
| Food Cluster | 0.23% | 3.13x |
| Boating & Yachts | 2.37% | 2.90x |
| US Cycling | 1.05% | 2.79x |
| Rhode Island Cluster | 0.79% | 2.79x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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