Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 57.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Web Design Researchers.
| Interest | Composition | Index |
| Web Design Researchers | 4.80% | 2.93x |
| Chess Enthusiasts | 5.43% | 2.78x |
| School Closings Updates Readers | 2.30% | 2.75x |
| Australia Trip Planners | 3.76% | 2.70x |
| Yale University Fans | 3.97% | 2.63x |
| United Nations Donors | 3.76% | 2.61x |
| Restaurant Menu Researchers | 3.76% | 2.59x |
| Santa Monica Trip Planners | 6.68% | 2.59x |
| Ballet Enthusiasts | 4.18% | 2.44x |
| France Trip Planners | 4.59% | 2.36x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
| Location | Composition | Index |
| Ann Taylor | 6.40% | 56.89x |
| Lorna Jane | 1.77% | 46.90x |
| Madewell | 7.26% | 44.54x |
| Abercrombie & Fitch | 1.52% | 36.28x |
| Lululemon | 10.16% | 35.71x |
| Banana Republic | 21.90% | 34.21x |
| The North Face | 3.96% | 33.49x |
| Anthropologie | 9.42% | 32.42x |
| Talbots | 12.90% | 31.21x |
| White House Black Market | 22.23% | 31.09x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 1.25% | 5.77x |
| New York City Education & News Cluster | 0.63% | 5.34x |
| Recreational Motor Sport Enthusiasts | 0.63% | 5.33x |
| Middle East News | 0.63% | 4.77x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 1.04% | 4.39x |
| Rhode Island Cluster | 1.25% | 4.07x |
| Science Education & Resources | 0.63% | 4.03x |
| Personal Investment & Advisor Researchers | 0.84% | 3.84x |
| Quotes & Inspiration | 0.84% | 3.79x |
| Central California Cluster | 0.42% | 3.47x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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