Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 57.3 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 57.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Web Design Researchers.

Interest Composition Index
Web Design Researchers 4.80% 2.93x
Chess Enthusiasts 5.43% 2.78x
School Closings Updates Readers 2.30% 2.75x
Australia Trip Planners 3.76% 2.70x
Yale University Fans 3.97% 2.63x
United Nations Donors 3.76% 2.61x
Restaurant Menu Researchers 3.76% 2.59x
Santa Monica Trip Planners 6.68% 2.59x
Ballet Enthusiasts 4.18% 2.44x
France Trip Planners 4.59% 2.36x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 6.40% 56.89x
Lorna Jane 1.77% 46.90x
Madewell 7.26% 44.54x
Abercrombie & Fitch 1.52% 36.28x
Lululemon 10.16% 35.71x
Banana Republic 21.90% 34.21x
The North Face 3.96% 33.49x
Anthropologie 9.42% 32.42x
Talbots 12.90% 31.21x
White House Black Market 22.23% 31.09x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Ohio Universities.

Content Affinity Composition Index
Ohio Universities 1.25% 5.77x
New York City Education & News Cluster 0.63% 5.34x
Recreational Motor Sport Enthusiasts 0.63% 5.33x
Middle East News 0.63% 4.77x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 1.04% 4.39x
Rhode Island Cluster 1.25% 4.07x
Science Education & Resources 0.63% 4.03x
Personal Investment & Advisor Researchers 0.84% 3.84x
Quotes & Inspiration 0.84% 3.79x
Central California Cluster 0.42% 3.47x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male