Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 160.8 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 160.8 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Small Business COVID-19 Relief Researchers.

Interest Composition Index
Small Business COVID-19 Relief Researchers 2.33% 3.77x
Italy Trip Planners 5.48% 3.52x
Skin Disorder Researchers 6.85% 3.40x
United Arab Emirates Trip Planners 4.57% 3.37x
New York Trip Planners 5.02% 3.10x
Shelf-Stable Food Content Readers 1.09% 3.09x
Last Minute Travelers 5.02% 2.99x
United Nations Donors 3.65% 2.93x
Sightseeing Travelers 5.02% 2.86x
Flower & Gift Basket Shoppers 5.02% 2.80x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 9.52% 46.47x
Madewell 11.70% 44.26x
Banana Republic 33.77% 36.02x
White House Black Market 29.64% 35.63x
J. Crew 21.09% 35.42x
Joe's Jeans 0.56% 34.98x
Lorna Jane 1.43% 33.92x
Coach 16.26% 32.55x
Anthropologie 14.94% 32.11x
Free People 8.95% 31.30x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Tennis, Golf & Boxing.

Content Affinity Composition Index
Tennis, Golf & Boxing 1.83% 6.79x
Fashion & Retail 2.74% 6.68x
Central California Cluster 1.37% 5.43x
Personal Investment & Advisor Researchers 1.37% 5.17x
Hawaii News 1.83% 4.17x
New Jersey Travel Location Cluster 1.37% 3.96x
Writing & Publishing 0.35% 3.94x
Motorsport Equipment 1.09% 3.80x
African-American Hair 0.58% 3.47x
Rhode Island Cluster 1.37% 3.46x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female