Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 460.6 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 460.6 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.02% 3.94x
Family Adventures Travelers 0.02% 3.92x
Work Comes First Travelers 0.03% 2.39x
Symphony Music Enthusiasts 3.12% 1.76x
San Francisco Trip Planners 3.79% 1.68x
Getting Off the Grid Travelers 0.03% 1.68x
Santa Cruz Trip Planners 2.77% 1.65x
Surfers 2.65% 1.62x
Opera Enthusiasts 2.65% 1.59x
Preppy Clothing Shoppers 3.62% 1.59x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.

Location Composition Index
Madewell 12.89% 31.34x
Ann Taylor 10.66% 27.56x
Banana Republic 29.08% 27.41x
J. Crew 18.86% 26.93x
Lorna Jane 2.01% 26.60x
Topshop 1.51% 25.40x
Club Monaco 4.48% 23.96x
Tommy Bahama 10.17% 23.53x
Michael Kors 15.20% 23.37x
Abercrombie & Fitch 13.83% 23.26x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.02% 18.35x
Washington D.C. Hotels 0.02% 16.55x
Watches & Jewelry 0.01% 13.64x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 12.54x
Home Décor, Furniture, & Decorating 0.02% 12.07x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 11.43x
Assorted Topics (Insurance, Travel, Viral Media) 0.02% 9.24x
Decoration & Fabric 0.02% 8.52x
Canadian Construction & Renovation Research Cluster 0.02% 8.19x
Fashion & Cosmetics 0.02% 8.14x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male