Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 604.7 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 604.7 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 3.44x
Luxury Boutique Hotel Researchers 5.07% 1.71x
E-cycling Enthusiasts 4.65% 1.70x
Opera Enthusiasts 4.22% 1.68x
Sightseeing Travelers 4.30% 1.66x
Luxury Retail Researchers 4.42% 1.66x
Men's Shoe Shoppers 4.86% 1.62x
Canada Trip Planners 2.91% 1.62x
Luxury Hotel Guests 4.46% 1.61x
Symphony Music Enthusiasts 4.32% 1.61x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 1.40% 29.23x
Ann Taylor 12.94% 28.34x
Madewell 13.10% 27.94x
Lorna Jane 2.64% 24.95x
Anthropologie 11.99% 24.50x
J. Crew 21.90% 23.50x
White House Black Market 32.86% 23.45x
Abercrombie & Fitch 7.44% 23.20x
Banana Republic 38.50% 22.91x
Club Monaco 5.34% 22.70x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.17% 5.99x
Assorted Topics (Toys, T-Shirts, Volvos) 0.05% 4.85x
Canada Tax and Finance Research Cluster 0.06% 4.71x
Flower Shopping 0.12% 4.70x
Philanthropy - Nonprofits 0.12% 4.27x
Scotland Travel 0.03% 3.31x
Apartment & Community Real Estate Researchers 0.04% 3.27x
Higher-End Fashion Brands 0.08% 3.27x
Upstate New York State Athletics 0.04% 3.22x
Teaching Abroad 0.03% 3.20x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male