Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 425.1 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Symphony Music Enthusiasts.
| Interest | Composition | Index |
| Symphony Music Enthusiasts | 3.08% | 2.31x |
| Luxury Womens Brands Shoppers | 2.94% | 2.30x |
| New York City Events Researchers | 3.24% | 2.24x |
| Home Interior Design Enthusiasts | 2.90% | 2.23x |
| Men's Shoe Shoppers | 3.38% | 2.16x |
| Philadelphia Trip Planners | 2.27% | 2.14x |
| Mens Business Clothes Shoppers | 2.71% | 2.14x |
| Venture Capitalists | 2.48% | 2.10x |
| Ballet Enthusiasts | 3.01% | 2.08x |
| Santa Cruz Trip Planners | 2.80% | 2.06x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Banana Republic.
| Location | Composition | Index |
| Banana Republic | 21.29% | 32.94x |
| Madewell | 8.69% | 31.97x |
| J. Crew | 14.36% | 30.19x |
| Club Monaco | 3.58% | 28.60x |
| Topshop | 0.51% | 28.08x |
| Everlane | 0.40% | 28.02x |
| American Apparel | 13.51% | 27.99x |
| Lululemon | 21.84% | 26.78x |
| Michael Kors | 8.26% | 26.21x |
| Saint Laurent Paris | 3.23% | 25.84x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 2.43% | 2.40x |
| Pittsburgh News | 1.83% | 2.20x |
| NYC Tourist Attractions | 1.55% | 2.13x |
| Furniture & Home Improvement | 1.53% | 2.06x |
| Washington & Northern Virginia | 1.88% | 2.02x |
| New Jersey News Cluster | 2.50% | 1.69x |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 1.99% | 1.65x |
| Virginia News | 1.90% | 1.59x |
| Fantasy Sports | 1.53% | 1.54x |
| Stock Market Investing Researchers | 4.22% | 1.47x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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