Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 28.3 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 28.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.63% 3.53x
Italian Food Enthusiasts 4.47% 3.16x
Quarantine Planners 2.63% 3.02x
E-cycling Enthusiasts 5.26% 2.84x
Canada Trip Planners 3.16% 2.73x
Major Airline Customers 4.47% 2.73x
New York Trip Planners 3.95% 2.66x
Charitable Organization Supporters 3.68% 2.66x
Elite Cycling Gear Shoppers 4.21% 2.65x
Home Kitchen Bakers 3.68% 2.64x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 9.70% 84.46x
Madewell 9.49% 66.43x
Anthropologie 12.66% 48.91x
Banana Republic 32.07% 48.51x
Bonobos 2.95% 46.46x
Lululemon 12.55% 45.88x
Free People 6.54% 43.18x
The North Face 5.17% 43.16x
White House Black Market 30.06% 42.63x
LL Bean 2.43% 41.80x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Travel Adventure.

Content Affinity Composition Index
Travel Adventure 0.79% 4.49x
Ireland Cluster 1.05% 4.12x
Delaware Cluster 0.79% 3.73x
Routers, Switches & Networking 0.79% 3.59x
African-American Hair 0.58% 3.47x
Teaching Abroad 0.03% 3.20x
Food Cluster 0.23% 3.13x
Boating & Yachts 2.37% 2.90x
US Cycling 1.05% 2.79x
Rhode Island Cluster 0.79% 2.79x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female