Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 521 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 521 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.39x
Getting Off the Grid Travelers 0.03% 1.68x
Luxury Womens Brands Shoppers 3.17% 1.53x
Real Estate Decision Makers 3.68% 1.51x
Ballet Enthusiasts 3.63% 1.48x
Work Hard, Play Hard Travelers 0.16% 1.46x
Preppy Clothing Shoppers 3.55% 1.46x
Opera Enthusiasts 3.18% 1.45x
Italian Mens National Soccer Team Fans 2.54% 1.45x
Luxury Department Store Shoppers 3.17% 1.45x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.

Location Composition Index
Madewell 12.76% 29.64x
Lorna Jane 2.42% 28.63x
Ann Taylor 12.40% 28.31x
Banana Republic 34.43% 25.05x
J. Crew 19.11% 24.96x
Joe's Jeans 1.38% 24.32x
Abercrombie & Fitch 13.88% 24.31x
Topshop 2.02% 24.10x
Michael Kors 20.73% 24.00x
Club Monaco 5.17% 23.24x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Assorted Topics (Television, Origami, Men's Health).

Content Affinity Composition Index
Assorted Topics (Television, Origami, Men's Health) 0.07% 3.44x
Apartment & Community Real Estate Researchers 0.09% 3.37x
Romanian News 0.04% 3.10x
Paper & Packaging 0.07% 2.73x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 2.66x
Los Angeles Cluster 0.05% 2.64x
Local & Travel England - East Midlands 0.03% 2.32x
Cosmetics Business 0.05% 2.31x
Home Office Products 0.04% 2.24x
Lacrosse College Athletics 0.17% 2.11x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male