Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 71.8 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 71.8 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Hard Seltzer Aficionados.

Interest Composition Index
Hard Seltzer Aficionados 0.77% 2.77x
Holiday Gift Shoppers 1.80% 2.65x
Business Accounting Software Researchers 2.56% 2.40x
Los Angeles Trip Planners 4.55% 2.29x
Social Workers 2.56% 2.26x
Techies 3.41% 2.26x
Yachting Enthusiasts 3.69% 2.22x
Mens Fashion Brands Shoppers 3.41% 2.21x
Colorado Skiers and Snowboarders 3.69% 2.16x
Identity Theft Protection Researchers 2.84% 2.13x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 8.70% 38.05x
Joe's Jeans 0.64% 36.64x
Lorna Jane 2.64% 35.97x
Madewell 10.34% 30.71x
Anthropologie 13.95% 25.17x
Lululemon 14.31% 25.06x
Abercrombie & Fitch 1.97% 23.88x
Banana Republic 27.96% 23.10x
Bonobos 2.76% 22.92x
The North Face 5.57% 22.77x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 0.85% 4.55x
Routers, Switches & Networking 0.52% 3.86x
Science Education & Resources 0.52% 3.66x
Niche Dating Websites 0.57% 3.50x
Philippines News 0.52% 3.49x
African-American Hair 0.58% 3.47x
Vegetarian Diet 0.57% 3.41x
K-Pop 0.19% 3.27x
Hometown Livability 0.57% 3.27x
Teaching Abroad 0.03% 3.20x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male