Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 401.6 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 401.6 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Family Adventures Travelers.

Interest Composition Index
Family Adventures Travelers 0.02% 3.92x
Work Comes First Travelers 0.03% 2.39x
Home Interior Design Enthusiasts 4.23% 2.02x
Luxury Retail Researchers 4.49% 1.98x
Commercial Healthcare Hospitality & Retail Designers 3.98% 1.89x
Venture Capitalists 3.52% 1.88x
Trendy Denim Shoppers 4.08% 1.86x
Men's Shoe Shoppers 4.39% 1.84x
Luxury Hotel Guests 4.13% 1.84x
Luxury Boutique Hotel Researchers 4.34% 1.80x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.

Location Composition Index
Madewell 10.71% 26.92x
Banana Republic 27.23% 25.85x
Topshop 1.21% 25.23x
J. Crew 16.61% 23.46x
Michael Kors 12.10% 22.65x
Club Monaco 4.43% 21.87x
American Apparel 14.51% 21.82x
Saint Laurent Paris 3.31% 20.93x
Lululemon 22.48% 20.60x
Gap 27.63% 20.40x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Washington D.C. Hotels.

Content Affinity Composition Index
Washington D.C. Hotels 0.02% 21.06x
Sports - Skiing, Snowboarding 0.02% 18.35x
England Tourism 0.10% 18.04x
Parenting & Nutrition 0.05% 15.31x
Watches & Jewelry 0.01% 13.64x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 12.54x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.02% 11.43x
Assorted Topics (Insurance, Travel, Viral Media) 0.03% 11.38x
Home Décor, Furniture, & Decorating 0.02% 10.28x
Decoration & Fabric 0.02% 8.52x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male