Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 460.6 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.02% | 3.94x |
| Family Adventures Travelers | 0.02% | 3.92x |
| Work Comes First Travelers | 0.03% | 2.39x |
| Symphony Music Enthusiasts | 3.12% | 1.76x |
| San Francisco Trip Planners | 3.79% | 1.68x |
| Getting Off the Grid Travelers | 0.03% | 1.68x |
| Santa Cruz Trip Planners | 2.77% | 1.65x |
| Surfers | 2.65% | 1.62x |
| Opera Enthusiasts | 2.65% | 1.59x |
| Preppy Clothing Shoppers | 3.62% | 1.59x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Curious about what else the Williams-Sonoma audience is interested in?
Sign Up
APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Madewell.
| Location | Composition | Index |
| Madewell | 12.89% | 31.34x |
| Ann Taylor | 10.66% | 27.56x |
| Banana Republic | 29.08% | 27.41x |
| J. Crew | 18.86% | 26.93x |
| Lorna Jane | 2.01% | 26.60x |
| Topshop | 1.51% | 25.40x |
| Club Monaco | 4.48% | 23.96x |
| Tommy Bahama | 10.17% | 23.53x |
| Michael Kors | 15.20% | 23.37x |
| Abercrombie & Fitch | 13.83% | 23.26x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Want to find more of the Williams-Sonoma audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Sports - Skiing, Snowboarding.
| Content Affinity | Composition | Index |
| Sports - Skiing, Snowboarding | 0.02% | 18.35x |
| Washington D.C. Hotels | 0.02% | 16.55x |
| Watches & Jewelry | 0.01% | 13.64x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 12.54x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.07x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.02% | 11.43x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 9.24x |
| Decoration & Fabric | 0.02% | 8.52x |
| Canadian Construction & Renovation Research Cluster | 0.02% | 8.19x |
| Fashion & Cosmetics | 0.02% | 8.14x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Want to see more of the Content Affinities the Williams-Sonoma audience visits?
Sign Up
DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Williams-Sonoma audience?
Sign Up