Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 116.3 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 116.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 2.55% 4.21x
SMB Commercial Insurance Researchers 3.98% 2.45x
E-cycling Enthusiasts 3.98% 2.31x
Business Communication Product Researchers 3.66% 2.22x
Online Grammar Tool Users 1.91% 2.12x
Professional Lacrosse Fans 6.05% 2.10x
Telemedicine Content Readers 1.27% 2.10x
Ivy League College Researchers 1.75% 2.06x
Ballet Enthusiasts 2.87% 2.05x
Office Reopening Researchers 1.75% 2.03x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 7.82% 24.21x
Joe's Jeans 0.66% 21.83x
Madewell 9.79% 20.17x
Lorna Jane 2.29% 19.27x
Anthropologie 13.70% 16.97x
Lululemon 14.52% 16.88x
Abercrombie & Fitch 2.17% 16.82x
Bonobos 2.87% 16.02x
The North Face 4.99% 15.58x
Banana Republic 27.25% 15.25x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 0.48% 5.70x
Science Education & Resources 0.63% 4.03x
Middle East News 0.32% 3.99x
Vermont Cluster 0.32% 3.90x
Travel, Food, Fashion & Fitness 0.26% 3.86x
Anime 0.64% 3.66x
Legal Information Research Cluster 0.48% 3.63x
Online Arcade Games 0.64% 3.61x
African-American Hair 0.58% 3.47x
K-Pop 0.26% 3.44x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male