Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 176.3 thousand unique devices whose actions qualify for the Williams-Sonoma audience.
INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is Telemedicine Content Readers.
| Interest | Composition | Index |
| Telemedicine Content Readers | 1.36% | 3.34x |
| France Trip Planners | 4.90% | 2.98x |
| Executive Travelers | 1.63% | 2.87x |
| Western Canada Skiers and Snowboarders | 3.81% | 2.82x |
| Small Business COVID-19 Relief Researchers | 1.63% | 2.80x |
| Global Destinations Reopening Researchers | 2.18% | 2.76x |
| Finance Continuing Education Researchers | 2.45% | 2.70x |
| Readers of Vietnamese Content | 3.41% | 2.67x |
| Ballet Enthusiasts | 3.27% | 2.65x |
| Readers of South Asian Content | 1.91% | 2.54x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.90% | 20.34x |
| Ann Taylor | 9.39% | 17.61x |
| Madewell | 12.07% | 15.49x |
| Lorna Jane | 2.70% | 14.98x |
| Johnston and Murphy | 0.06% | 14.31x |
| Lululemon | 17.38% | 13.24x |
| Anthropologie | 16.21% | 13.15x |
| Abercrombie & Fitch | 2.57% | 12.40x |
| Bonobos | 3.41% | 12.38x |
| The North Face | 6.07% | 11.94x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Ohio Universities.
| Content Affinity | Composition | Index |
| Ohio Universities | 0.95% | 5.55x |
| Southeast College Athletics | 0.41% | 5.25x |
| Trucking | 0.54% | 5.07x |
| Science Education & Resources | 0.54% | 4.93x |
| Backpacking | 0.68% | 4.79x |
| Philippines News | 0.68% | 4.14x |
| Legal Information Research Cluster | 0.41% | 4.11x |
| NYC Tourist Attractions | 0.27% | 3.95x |
| Vermont Cluster | 0.32% | 3.90x |
| School Curriculum | 0.20% | 3.88x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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