Dstillery Audiences

WILLIAMS-SONOMA

Audience Size: 416.2 Thousand Devices

Explore the Williams-Sonoma Audience

Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 416.2 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

Dstillery Crafted Audiences

INTERESTS

The Williams-Sonoma audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Williams-Sonoma audience is Gonzaga Bulldogs Fans.

Interest Composition Index
Gonzaga Bulldogs Fans 5.16% 3.07x
Boston Bruins Fans 4.35% 2.84x
Trendy Shoe Shoppers 3.80% 2.77x
Coffee Chain Shoppers 4.35% 2.71x
Women's Fitness Enthusiasts 3.53% 2.60x
Commercial Architects and Designers 3.53% 2.45x
Readers of Telugu Content 4.35% 2.41x
Adult Acne Sufferers 3.80% 2.41x
Hair Care Shoppers 3.26% 2.37x
Minivan Auto Intenders 2.72% 2.36x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.

Location Composition Index
Ann Taylor 11.72% 35.44x
Madewell 12.31% 33.66x
Joe's Jeans 0.98% 32.97x
White House Black Market 32.75% 28.02x
Lorna Jane 1.93% 27.97x
J. Crew 21.64% 27.71x
Banana Republic 37.68% 27.42x
Anthropologie 15.61% 26.82x
Club Monaco 4.64% 25.66x
Coach 20.35% 25.55x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Tahoe & Reno Tourism.

Content Affinity Composition Index
Tahoe & Reno Tourism 0.82% 4.27x
Child Development 1.36% 4.11x
Writing & Publishing 0.35% 3.94x
Motorsport Equipment 1.09% 3.80x
Organic Beauty & Skincare Products 0.23% 3.80x
Illinois 0.54% 3.63x
African-American Hair 0.58% 3.47x
Personal Finance Researchers 0.54% 3.31x
Scotland Travel 0.03% 3.31x
Ohio Universities 1.09% 3.24x
Composition Percentage: The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male