
Explore the Williams-Sonoma Audience
Below you'll find more information about the Williams-Sonoma audience, broken down in different categories based on their digital and physical behaviors. These are 20.6 thousand unique devices whose actions qualify for the Williams-Sonoma audience.

INTERESTS
The Williams-Sonoma audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Williams-Sonoma audience is School Closings Updates Readers.
Interest | Composition | Index |
School Closings Updates Readers | 4.17% | 5.68x |
Readers of South Asian Content | 6.50% | 5.03x |
Mexico Trip Planners | 11.11% | 4.77x |
Photography Enthusiasts | 5.56% | 4.01x |
K12 Education Resource Researchers | 6.94% | 3.95x |
Rowing Enthusiasts | 6.94% | 3.89x |
Hanukkah Decorations Shoppers | 8.33% | 3.87x |
Readers of Panamanian Content | 8.33% | 3.72x |
At-Home Gym Intenders | 6.94% | 3.67x |
Remdesivir Information Researchers | 3.25% | 3.65x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Interest attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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APPAREL RETAILERS
The Williams-Sonoma audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Williams-Sonoma audience is Ann Taylor.
Location | Composition | Index |
Ann Taylor | 10.63% | 77.01x |
Madewell | 11.78% | 67.27x |
Bonobos | 3.40% | 54.60x |
Anthropologie | 14.75% | 46.77x |
Lululemon | 12.74% | 45.83x |
The North Face | 5.51% | 40.99x |
Free People | 6.80% | 40.73x |
Banana Republic | 29.50% | 39.25x |
Brooks Brothers | 9.58% | 37.61x |
White House Black Market | 29.02% | 34.77x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Location attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Williams-Sonoma audience is Hudson Valley New York Media.
Content Affinity | Composition | Index |
Hudson Valley New York Media | 2.44% | 5.91x |
University Research | 2.44% | 5.06x |
Travel Adventure | 0.79% | 4.49x |
Texas University Athletics | 2.44% | 4.31x |
Muscle Cars | 5.56% | 4.30x |
Nebraska Cluster | 3.25% | 3.71x |
African-American Hair | 0.58% | 3.47x |
Teaching Abroad | 0.03% | 3.20x |
Canada General Information Seeker Cluster | 1.65% | 3.17x |
New York City Family & Activity Cluster | 2.44% | 3.10x |
Composition Percentage:
The overlap percentage between the Williams-Sonoma audience and the Content Affinity attribute.
Index: A comparison of the Williams-Sonoma audience to the internet population.
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DEMOGRAPHICS
The Williams-Sonoma audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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