Explore the WinCo Foods Audience
Below you'll find more information about the WinCo Foods audience, broken down in different categories based on their digital and physical behaviors. These are 135.1 thousand unique devices whose actions qualify for the WinCo Foods audience.
INTERESTS
The WinCo Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WinCo Foods audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 19.53% | 7.61x |
| Oregon Trip Planners | 17.38% | 7.54x |
| Oregon County and Local Fair Visitors | 18.03% | 6.71x |
| Seattle Seahawks Fans | 15.67% | 6.36x |
| Washington County and Local Fair Visitors | 16.52% | 6.26x |
| Oregon Ducks Fans | 11.48% | 6.03x |
| Washington Skiers and Snowboarders | 12.02% | 5.78x |
| Montana and Idaho Trip Planners | 12.12% | 5.63x |
| Seattle Trip Planners | 12.66% | 5.30x |
| Gonzaga Bulldogs Fans | 9.01% | 4.58x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Interest attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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APPAREL RETAILERS
The WinCo Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WinCo Foods audience is Maurices.
| Location | Composition | Index |
| Maurices | 2.11% | 8.43x |
| Columbia | 0.89% | 8.26x |
| Zumiez | 7.26% | 7.73x |
| REI | 1.43% | 7.64x |
| Eddie Bauer | 2.29% | 7.22x |
| Buckle | 5.45% | 6.87x |
| Abercrombie & Fitch | 0.43% | 6.68x |
| Carhartt | 39.08% | 6.39x |
| Lane Bryant | 3.97% | 6.10x |
| Gymboree | 3.59% | 5.54x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Location attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WinCo Foods audience is Pacific Northwest Information Research Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Information Research Cluster | 16.20% | 10.00x |
| Idaho Cluster | 5.04% | 9.86x |
| Pacific Northwest Sports & News Cluster | 5.04% | 9.59x |
| Oregon News | 17.70% | 9.06x |
| Chef & Restaurant Resources | 0.32% | 5.48x |
| Utah Cluster | 3.43% | 5.25x |
| Alternative Movie Streaming | 0.14% | 5.15x |
| Tahoe & Reno Tourism | 1.18% | 4.86x |
| Healthcare Jobs | 0.28% | 4.70x |
| Book Publishers | 0.32% | 4.57x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Content Affinity attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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DEMOGRAPHICS
The WinCo Foods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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