Explore the WinCo Foods Audience
Below you'll find more information about the WinCo Foods audience, broken down in different categories based on their digital and physical behaviors. These are 202.3 thousand unique devices whose actions qualify for the WinCo Foods audience.
INTERESTS
The WinCo Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WinCo Foods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 14.58% | 8.36x |
| Montana and Idaho Trip Planners | 11.39% | 6.77x |
| Oregon Ducks Fans | 6.37% | 6.62x |
| North West State Fair Visitors | 13.16% | 5.59x |
| Oregon County and Local Fair Visitors | 12.10% | 5.27x |
| Food Bank Researchers | 2.48% | 4.51x |
| Washington County and Local Fair Visitors | 9.20% | 4.21x |
| Seattle Seahawks Fans | 8.56% | 4.20x |
| Washington Skiers and Snowboarders | 7.64% | 4.19x |
| Thrift Store Shoppers | 3.82% | 3.84x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Interest attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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APPAREL RETAILERS
The WinCo Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WinCo Foods audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.66% | 5.12x |
| REI | 2.73% | 4.81x |
| Zumiez | 10.14% | 3.83x |
| Eddie Bauer | 4.61% | 3.53x |
| The North Face | 1.66% | 3.25x |
| Lane Bryant | 8.95% | 3.06x |
| Forever 21 | 6.10% | 3.05x |
| Buckle | 10.44% | 3.01x |
| Lorna Jane | 0.55% | 3.00x |
| Maurices | 13.85% | 2.92x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Location attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WinCo Foods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 4.18% | 13.86x |
| Oregon News | 12.95% | 10.30x |
| Pacific Northwest Information Research Cluster | 8.07% | 9.27x |
| Tahoe & Reno Tourism | 0.85% | 8.29x |
| Pacific Northwest Sports & News Cluster | 1.42% | 6.81x |
| Utah Cluster | 2.55% | 5.67x |
| Alternative Movie Streaming | 0.14% | 5.15x |
| Australia & New Zealand Media | 0.21% | 4.60x |
| Hawaii News | 0.85% | 4.06x |
| Los Angeles Tourism | 0.14% | 3.90x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Content Affinity attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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DEMOGRAPHICS
The WinCo Foods audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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