Explore the WinCo Foods Audience
Below you'll find more information about the WinCo Foods audience, broken down in different categories based on their digital and physical behaviors. These are 151.8 thousand unique devices whose actions qualify for the WinCo Foods audience.
INTERESTS
The WinCo Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WinCo Foods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 15.83% | 8.12x |
| Oregon Ducks Fans | 7.37% | 5.79x |
| Oregon County and Local Fair Visitors | 13.89% | 5.55x |
| Montana and Idaho Trip Planners | 10.40% | 5.53x |
| North West State Fair Visitors | 13.27% | 5.36x |
| Washington County and Local Fair Visitors | 11.09% | 4.38x |
| Washington Skiers and Snowboarders | 7.37% | 4.01x |
| Seattle Trip Planners | 9.08% | 3.78x |
| Seattle Seahawks Fans | 8.07% | 3.77x |
| Portland Trail Blazers Fans | 6.28% | 3.47x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Interest attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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APPAREL RETAILERS
The WinCo Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WinCo Foods audience is REI.
| Location | Composition | Index |
| REI | 1.64% | 4.41x |
| Columbia | 0.97% | 4.36x |
| Zumiez | 6.20% | 3.79x |
| Eddie Bauer | 3.06% | 3.70x |
| Topshop | 0.05% | 3.51x |
| The North Face | 1.00% | 3.14x |
| Lane Bryant | 5.56% | 3.07x |
| Buckle | 6.28% | 3.02x |
| Maurices | 9.24% | 2.97x |
| Forever 21 | 3.65% | 2.95x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Location attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WinCo Foods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 5.66% | 15.79x |
| Oregon News | 13.27% | 8.70x |
| Tahoe & Reno Tourism | 1.01% | 7.91x |
| Pacific Northwest Sports & News Cluster | 2.17% | 7.59x |
| Pacific Northwest Information Research Cluster | 7.29% | 7.28x |
| Alternative Movie Streaming | 0.14% | 5.15x |
| Pac 12 Sports | 0.31% | 5.15x |
| Utah Cluster | 2.64% | 4.88x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.71% | 4.02x |
| Higher Education | 0.18% | 3.46x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Content Affinity attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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DEMOGRAPHICS
The WinCo Foods audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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