Explore the WinCo Foods Audience
Below you'll find more information about the WinCo Foods audience, broken down in different categories based on their digital and physical behaviors. These are 233.3 thousand unique devices whose actions qualify for the WinCo Foods audience.
INTERESTS
The WinCo Foods audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the WinCo Foods audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 6.31% | 4.55x |
| Oregon Ducks Fans | 3.87% | 4.01x |
| Montana and Idaho Trip Planners | 4.97% | 3.89x |
| Seattle Seahawks Fans | 3.83% | 2.91x |
| Santa Cruz Trip Planners | 3.96% | 2.48x |
| Summer Festivals and Fairs Visitors | 3.42% | 2.43x |
| Gonzaga Bulldogs Fans | 2.62% | 2.18x |
| Seattle Trip Planners | 3.54% | 2.10x |
| Washington Skiers and Snowboarders | 3.00% | 2.09x |
| Tahoe Skiers and Snowboarders | 2.86% | 2.07x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Interest attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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APPAREL RETAILERS
The WinCo Foods audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the WinCo Foods audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.36% | 10.37x |
| Zumiez | 3.51% | 8.14x |
| Gymboree | 3.10% | 7.57x |
| Lane Bryant | 4.38% | 7.04x |
| REI | 2.41% | 7.00x |
| Lorna Jane | 0.50% | 6.16x |
| Dressbarn | 3.30% | 5.95x |
| Abercrombie & Fitch | 2.39% | 5.73x |
| Forever 21 | 3.09% | 5.72x |
| Old Navy | 4.58% | 5.62x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Location attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the WinCo Foods audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 3.22% | 16.72x |
| Oregon News | 6.00% | 6.80x |
| Pacific Northwest Information Research Cluster | 3.07% | 5.41x |
| Northern California Cluster | 2.71% | 5.31x |
| Central California Cluster | 1.16% | 4.74x |
| Pacific Northwest Sports & News Cluster | 1.75% | 4.22x |
| Mexico Travel | 0.16% | 4.17x |
| Tahoe & Reno Tourism | 0.76% | 3.87x |
| Utah Cluster | 1.23% | 3.18x |
| Costumes | 0.13% | 3.10x |
Composition Percentage:
The overlap percentage between the WinCo Foods audience and the Content Affinity attribute.
Index: A comparison of the WinCo Foods audience to the internet population.
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DEMOGRAPHICS
The WinCo Foods audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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