Dstillery Audiences

WING STOP

Audience Size: 1.8 Million Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 5.49% 2.31x
Texas County and Local Fair Visitors 4.81% 2.30x
Dallas Cowboys Fans 4.47% 2.22x
Texas Trip Planners 4.98% 2.16x
Texas Energy Providers 4.34% 2.15x
Dallas Mavericks Fans 3.81% 2.02x
South West State Fair Visitors 4.59% 2.02x
Los Angeles Mass Transit Commuters 4.34% 1.98x
Houston Astros Fans 3.64% 1.96x
Readers of Mexican Content 3.80% 1.95x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.

Location Composition Index
Topshop 0.74% 8.36x
Lorna Jane 0.75% 8.28x
Joe's Jeans 0.41% 7.66x
Supreme 0.17% 6.89x
Uniqlo 1.85% 6.13x
Levi Strauss 1.79% 5.99x
Forever 21 5.79% 5.84x
Hollister 4.88% 5.62x
The Childrens Place 9.77% 5.59x
Charlotte Russe 4.98% 5.41x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 3.67x
Texas News Cluster 2.15% 3.53x
East Texas Cluster 0.67% 2.90x
Los Angeles Cluster 0.05% 2.87x
Texas Media 4.30% 2.78x
Texas News 2.35% 2.71x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 2.67x
Northern Texas Cluster 1.69% 2.57x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.01% 2.53x
Audio Clips & Sound Effects 0.09% 2.48x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male