Dstillery Audiences

WING STOP

Audience Size: 133.5 Thousand Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 133.5 thousand unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 9.84% 3.30x
Houston Trip Planners 8.36% 2.95x
Sprint Customers 0.06% 2.95x
T-Mobile Customers 0.15% 2.95x
Texas Energy Providers 7.26% 2.79x
Texas Longhorn Fans 7.38% 2.71x
Houston Activity Researchers 4.55% 2.65x
Austin Trip Planners 6.89% 2.63x
Texas State Fairs 7.63% 2.50x
Texas Trip Planners 7.87% 2.44x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.15% 7.84x
Joe's Jeans 0.05% 7.77x
Topshop 0.04% 7.69x
Club Monaco 0.25% 7.27x
Express Outlets 0.66% 6.52x
Bonobos 0.32% 6.28x
Saint Laurent Paris 0.10% 6.23x
Madewell 0.77% 5.74x
Ann Taylor 0.59% 5.66x
Gap 3.22% 5.51x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 2.95% 6.25x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.37% 4.91x
Northern Texas Cluster 4.31% 4.12x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.29% 3.88x
Antiques & Auctions 0.37% 3.84x
Los Angeles Cluster 0.02% 3.83x
Texas News 5.04% 3.63x
Austin Cluster 4.80% 3.61x
Recreational Motor Sport Enthusiasts 0.35% 3.52x
International Travel 0.25% 3.50x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female