Dstillery Audiences

WING STOP

Audience Size: 2 Million Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 2.87% 1.88x
Dallas Mavericks Fans 1.90% 1.82x
Texas Energy Providers 2.38% 1.79x
Los Angeles Mass Transit Commuters 2.84% 1.77x
Readers of El Salvadoran Content 2.11% 1.69x
Dallas Cowboys Fans 1.98% 1.62x
Texas Trip Planners 2.54% 1.62x
Readers of Honduran Content 4.14% 1.61x
Readers of Mexican Content 2.44% 1.59x
Houston Activity Researchers 1.63% 1.56x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.

Location Composition Index
Topshop 0.16% 8.81x
Lorna Jane 0.71% 8.50x
The Childrens Place 6.34% 7.85x
Joe's Jeans 0.51% 7.17x
Zara 2.61% 7.08x
Express 2.84% 7.05x
Forever 21 4.87% 6.88x
Saint Laurent Paris 0.85% 6.77x
Hollister 2.64% 6.67x
Express Outlets 0.62% 6.65x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas Media.

Content Affinity Composition Index
Texas Media 2.45% 2.23x
Los Angeles News 2.55% 1.89x
San Francisco Bay Area Cluster 1.57% 1.62x
Hip-Hop Enthusiast 3.36% 1.38x
Combat Sports 1.51% 1.30x
African American Celebrity Gossip 4.67% 1.27x
Chicago Cluster 1.58% 1.26x
Career Cluster A 3.60% 1.22x
Chain Restaurants 1.89% 1.15x
Sports Fanatics 4.95% 1.11x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male