Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.98x |
| Texas County and Local Fair Visitors | 7.31% | 3.10x |
| Texas State Fairs | 7.25% | 2.93x |
| Houston Trip Planners | 6.55% | 2.77x |
| Texas Energy Providers | 6.10% | 2.77x |
| Texas Trip Planners | 6.53% | 2.69x |
| Dallas Cowboys Fans | 6.30% | 2.62x |
| Texas Longhorn Fans | 5.65% | 2.51x |
| Houston Activity Researchers | 4.55% | 2.33x |
| Dallas Mavericks Fans | 5.27% | 2.32x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.32% | 10.64x |
| Lorna Jane | 0.63% | 8.91x |
| Topshop | 0.42% | 7.88x |
| Abercrombie & Fitch | 0.67% | 7.17x |
| Uniqlo | 1.57% | 6.29x |
| Lane Bryant | 5.35% | 6.21x |
| Forever 21 | 5.28% | 6.02x |
| The Childrens Place | 10.33% | 5.97x |
| Hollister | 5.27% | 5.96x |
| Charlotte Russe | 1.85% | 5.95x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Mid-Atlantic Beaches.
| Content Affinity | Composition | Index |
| Mid-Atlantic Beaches | 0.07% | 5.53x |
| Texas News Cluster | 3.21% | 4.68x |
| Vietnam Cluster | 0.09% | 4.11x |
| Los Angeles Cluster | 0.02% | 3.83x |
| Texas News | 4.35% | 3.67x |
| Northern Texas Cluster | 3.41% | 3.60x |
| Austin Cluster | 2.80% | 3.59x |
| Chat Rooms | 0.04% | 3.43x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.39x |
| Arts & Crafts | 0.07% | 3.19x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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