Dstillery Audiences

WING STOP

Audience Size: 758.5 Thousand Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 758.5 thousand unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.95x
T-Mobile Customers 0.15% 2.95x
Houston Activity Researchers 2.65% 2.50x
Texas County and Local Fair Visitors 6.58% 2.42x
Texas Energy Providers 5.66% 2.34x
Houston Trip Planners 5.96% 2.17x
Dallas Mavericks Fans 3.77% 2.02x
Texas State Fairs 5.79% 2.02x
Austin Trip Planners 2.84% 2.02x
Texas Activity Researchers 1.04% 1.93x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.13% 3.50x
Topshop 0.11% 3.46x
Lorna Jane 0.58% 3.45x
Saint Laurent Paris 0.32% 3.22x
Uniqlo 0.65% 2.96x
Abercrombie & Fitch 0.56% 2.95x
Forever 21 4.99% 2.65x
Lane Bryant 7.06% 2.58x
Zumiez 6.36% 2.56x
Hollister 5.27% 2.55x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.61% 4.78x
Medical & Pharmaceutical Scholarship 0.06% 4.58x
Assorted Topics (Television, Origami, Men's Health) 0.08% 4.03x
East Texas Cluster 1.04% 3.98x
Arabic News 0.11% 3.76x
Sewing, Embroidery & Quilting 0.14% 3.60x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.39x
Law School 0.08% 3.09x
Northern Texas Cluster 2.68% 2.96x
Fashion & Retail 0.03% 2.93x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male