Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 709.2 thousand unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.04% | 3.98x |
| Houston Trip Planners | 7.94% | 3.16x |
| Texas County and Local Fair Visitors | 8.13% | 3.07x |
| Texas Longhorn Fans | 7.23% | 3.02x |
| Dallas Mavericks Fans | 6.45% | 2.98x |
| Texas Trip Planners | 8.47% | 2.95x |
| Sprint Customers | 0.06% | 2.95x |
| T-Mobile Customers | 0.15% | 2.95x |
| Texas State Fairs | 7.82% | 2.80x |
| Texas Energy Providers | 6.76% | 2.78x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.13% | 8.72x |
| Lorna Jane | 0.26% | 6.65x |
| Lane Bryant | 3.60% | 5.84x |
| Abercrombie & Fitch | 0.33% | 5.57x |
| The Childrens Place | 6.28% | 5.52x |
| Aeropostale | 4.02% | 5.23x |
| Zumiez | 4.29% | 5.01x |
| Gymboree | 2.98% | 4.99x |
| Forever 21 | 2.73% | 4.96x |
| Old Navy | 5.86% | 4.96x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).
| Content Affinity | Composition | Index |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.16% | 7.75x |
| Texas News Cluster | 3.82% | 5.23x |
| Flower Shopping | 0.09% | 4.49x |
| Northern Texas Cluster | 5.65% | 4.14x |
| College Greek Life | 0.12% | 4.06x |
| Austin Cluster | 4.65% | 3.93x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.09% | 3.85x |
| Men's Dress Shirt Shopping | 0.06% | 3.83x |
| Los Angeles Cluster | 0.02% | 3.83x |
| East Texas Cluster | 1.83% | 3.74x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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