Dstillery Audiences

WING STOP

Audience Size: 352.6 Thousand Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 352.6 thousand unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.95x
T-Mobile Customers 0.15% 2.95x
Texas Energy Providers 5.97% 2.41x
Texas County and Local Fair Visitors 5.93% 2.29x
Texas Trip Planners 6.58% 2.28x
Dallas Mavericks Fans 4.97% 2.26x
Dallas Cowboys Fans 5.58% 2.25x
Texas Longhorn Fans 5.49% 2.22x
Houston Activity Researchers 3.75% 2.17x
Houston Trip Planners 5.58% 2.14x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.05% 8.44x
Lorna Jane 0.19% 7.70x
Saint Laurent Paris 0.15% 7.51x
Topshop 0.03% 5.78x
Ann Taylor 0.58% 5.00x
Forever 21 2.09% 4.97x
Lane Bryant 3.70% 4.95x
Zara 0.51% 4.94x
The Childrens Place 5.56% 4.88x
Uniqlo 0.22% 4.85x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.87% 4.65x
Assorted Topics (Pharmacies, Telemarketing Jobs, Women's Clothing) 0.11% 3.96x
Los Angeles Cluster 0.02% 3.83x
Hobby Vehicles 0.13% 3.69x
Mail Order Food 0.13% 3.58x
French News & Gossip Cluster 0.09% 3.50x
Maps & Navigation 0.17% 3.48x
Marketing Professionals 0.09% 3.45x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.39x
Texas News 3.71% 3.30x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male