Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 2.38% | 1.87x |
| Readers of El Salvadoran Content | 2.28% | 1.84x |
| Houston Trip Planners | 3.13% | 1.84x |
| Readers of Honduran Content | 2.21% | 1.79x |
| Texas Energy Providers | 2.57% | 1.77x |
| Dallas Cowboys Fans | 2.39% | 1.77x |
| Texas Trip Planners | 2.81% | 1.71x |
| Readers of Guatemalan Content | 2.09% | 1.70x |
| Santa Cruz Trip Planners | 2.20% | 1.67x |
| Countdown to the Beach Travelers | 0.01% | 1.63x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.38% | 8.50x |
| Lorna Jane | 0.67% | 8.36x |
| The Childrens Place | 7.15% | 6.87x |
| Joe's Jeans | 0.49% | 6.65x |
| Forever 21 | 5.35% | 6.29x |
| Zara | 2.39% | 6.04x |
| Everlane | 0.11% | 6.03x |
| Levi Strauss | 1.23% | 6.01x |
| Hollister | 3.09% | 5.99x |
| Zumiez | 5.38% | 5.85x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.86% | 2.96x |
| East Texas Cluster | 0.51% | 2.46x |
| Apartment & Community Real Estate Researchers | 0.07% | 2.35x |
| Mexico Cluster | 0.82% | 2.28x |
| Texas Media | 3.09% | 2.18x |
| Northern Texas Cluster | 1.17% | 2.15x |
| Texas News | 1.46% | 2.11x |
| Los Angeles Cluster | 0.06% | 2.08x |
| Northern California Cluster | 1.36% | 2.06x |
| Southern California Tourism | 0.60% | 1.97x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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