Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 133.5 thousand unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 9.84% | 3.30x |
| Houston Trip Planners | 8.36% | 2.95x |
| Sprint Customers | 0.06% | 2.95x |
| T-Mobile Customers | 0.15% | 2.95x |
| Texas Energy Providers | 7.26% | 2.79x |
| Texas Longhorn Fans | 7.38% | 2.71x |
| Houston Activity Researchers | 4.55% | 2.65x |
| Austin Trip Planners | 6.89% | 2.63x |
| Texas State Fairs | 7.63% | 2.50x |
| Texas Trip Planners | 7.87% | 2.44x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.15% | 7.84x |
| Joe's Jeans | 0.05% | 7.77x |
| Topshop | 0.04% | 7.69x |
| Club Monaco | 0.25% | 7.27x |
| Express Outlets | 0.66% | 6.52x |
| Bonobos | 0.32% | 6.28x |
| Saint Laurent Paris | 0.10% | 6.23x |
| Madewell | 0.77% | 5.74x |
| Ann Taylor | 0.59% | 5.66x |
| Gap | 3.22% | 5.51x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.95% | 6.25x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.37% | 4.91x |
| Northern Texas Cluster | 4.31% | 4.12x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.29% | 3.88x |
| Antiques & Auctions | 0.37% | 3.84x |
| Los Angeles Cluster | 0.02% | 3.83x |
| Texas News | 5.04% | 3.63x |
| Austin Cluster | 4.80% | 3.61x |
| Recreational Motor Sport Enthusiasts | 0.35% | 3.52x |
| International Travel | 0.25% | 3.50x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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