Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 2 million unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.87% | 1.88x |
| Dallas Mavericks Fans | 1.90% | 1.82x |
| Texas Energy Providers | 2.38% | 1.79x |
| Los Angeles Mass Transit Commuters | 2.84% | 1.77x |
| Readers of El Salvadoran Content | 2.11% | 1.69x |
| Dallas Cowboys Fans | 1.98% | 1.62x |
| Texas Trip Planners | 2.54% | 1.62x |
| Readers of Honduran Content | 4.14% | 1.61x |
| Readers of Mexican Content | 2.44% | 1.59x |
| Houston Activity Researchers | 1.63% | 1.56x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.16% | 8.81x |
| Lorna Jane | 0.71% | 8.50x |
| The Childrens Place | 6.34% | 7.85x |
| Joe's Jeans | 0.51% | 7.17x |
| Zara | 2.61% | 7.08x |
| Express | 2.84% | 7.05x |
| Forever 21 | 4.87% | 6.88x |
| Saint Laurent Paris | 0.85% | 6.77x |
| Hollister | 2.64% | 6.67x |
| Express Outlets | 0.62% | 6.65x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 2.45% | 2.23x |
| Los Angeles News | 2.55% | 1.89x |
| San Francisco Bay Area Cluster | 1.57% | 1.62x |
| Hip-Hop Enthusiast | 3.36% | 1.38x |
| Combat Sports | 1.51% | 1.30x |
| African American Celebrity Gossip | 4.67% | 1.27x |
| Chicago Cluster | 1.58% | 1.26x |
| Career Cluster A | 3.60% | 1.22x |
| Chain Restaurants | 1.89% | 1.15x |
| Sports Fanatics | 4.95% | 1.11x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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