Dstillery Audiences

WING STOP

Audience Size: 319.9 Thousand Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 319.9 thousand unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.95x
T-Mobile Customers 0.15% 2.95x
Houston Activity Researchers 1.97% 2.63x
Texas Activity Researchers 0.74% 2.47x
Dallas Mavericks Fans 4.17% 2.25x
Houston Trip Planners 2.61% 2.24x
Austin Trip Planners 2.63% 2.05x
Texas County and Local Fair Visitors 4.81% 2.03x
Texas State Fairs 4.83% 1.98x
Texas Longhorn Fans 3.35% 1.96x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.

Location Composition Index
Topshop 0.04% 5.20x
Lululemon 1.27% 4.60x
Lorna Jane 0.14% 4.41x
The Childrens Place 2.54% 4.34x
Lane Bryant 1.69% 4.15x
Forever 21 1.21% 4.03x
Michael Kors 1.24% 3.99x
Hollister 1.29% 3.89x
Joe's Jeans 0.03% 3.80x
Mens Wearhouse 2.25% 3.69x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.13% 5.30x
Pakistan Cluster 0.10% 5.02x
Illinois College Sports 0.09% 5.00x
Arabic News 0.09% 3.47x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.39x
Medical Diagnostics 0.10% 3.33x
Bags & Luggage 0.08% 3.30x
East Texas Cluster 0.41% 3.15x
Career Cluster A 0.10% 3.12x
Fashion & Retail 0.03% 2.93x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female