Dstillery Audiences

WING STOP

Audience Size: 709.2 Thousand Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 709.2 thousand unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.98x
Houston Trip Planners 7.94% 3.16x
Texas County and Local Fair Visitors 8.13% 3.07x
Texas Longhorn Fans 7.23% 3.02x
Dallas Mavericks Fans 6.45% 2.98x
Texas Trip Planners 8.47% 2.95x
Sprint Customers 0.06% 2.95x
T-Mobile Customers 0.15% 2.95x
Texas State Fairs 7.82% 2.80x
Texas Energy Providers 6.76% 2.78x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.13% 8.72x
Lorna Jane 0.26% 6.65x
Lane Bryant 3.60% 5.84x
Abercrombie & Fitch 0.33% 5.57x
The Childrens Place 6.28% 5.52x
Aeropostale 4.02% 5.23x
Zumiez 4.29% 5.01x
Gymboree 2.98% 4.99x
Forever 21 2.73% 4.96x
Old Navy 5.86% 4.96x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Assorted Topics (Software Integration, Scrabble, Word Games, Pbs).

Content Affinity Composition Index
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.16% 7.75x
Texas News Cluster 3.82% 5.23x
Flower Shopping 0.09% 4.49x
Northern Texas Cluster 5.65% 4.14x
College Greek Life 0.12% 4.06x
Austin Cluster 4.65% 3.93x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.09% 3.85x
Men's Dress Shirt Shopping 0.06% 3.83x
Los Angeles Cluster 0.02% 3.83x
East Texas Cluster 1.83% 3.74x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male