Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Houston Trip Planners.
| Interest | Composition | Index |
| Houston Trip Planners | 2.87% | 1.95x |
| Los Angeles Mass Transit Commuters | 2.83% | 1.82x |
| Readers of Mexican Content | 2.64% | 1.79x |
| Hip Hop Fans | 2.23% | 1.78x |
| Texas Energy Providers | 2.22% | 1.75x |
| Readers of Guatemalan Content | 2.38% | 1.71x |
| Readers of Honduran Content | 5.04% | 1.69x |
| Readers of El Salvadoran Content | 2.29% | 1.66x |
| Men's Suit Shoppers | 2.13% | 1.64x |
| Dallas Mavericks Fans | 1.63% | 1.63x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.68% | 8.31x |
| Express Outlets | 0.44% | 7.99x |
| The Childrens Place | 5.70% | 7.68x |
| Express | 2.57% | 7.57x |
| Hollister | 1.91% | 7.46x |
| Zara | 2.32% | 7.38x |
| Forever 21 | 3.91% | 7.29x |
| Saint Laurent Paris | 0.76% | 7.24x |
| Zumiez | 3.02% | 7.09x |
| Joe's Jeans | 0.41% | 7.05x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.27% | 2.82x |
| Los Angeles Cluster | 0.08% | 2.79x |
| Texas Sporting & Outdoors Cluster | 0.05% | 2.71x |
| Scuba Diving | 0.03% | 2.51x |
| Texas Media | 2.16% | 2.50x |
| Texas News | 1.17% | 2.36x |
| Men's Fashion Shopping | 0.02% | 2.24x |
| Texas University Athletics | 0.82% | 2.23x |
| Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) | 0.02% | 2.14x |
| Southern California Tourism | 0.59% | 2.12x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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