Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 346.5 thousand unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.95x |
| T-Mobile Customers | 0.15% | 2.95x |
| Luxury Second Home Owners | 0.72% | 2.52x |
| Texas Activity Researchers | 3.22% | 2.42x |
| Dallas Mavericks Fans | 3.67% | 2.42x |
| Austin Trip Planners | 2.23% | 2.25x |
| Houston Trip Planners | 2.92% | 2.18x |
| Texas Trip Planners | 4.70% | 2.05x |
| Houston Activity Researchers | 3.14% | 1.91x |
| Costco Deal Blog Readers | 0.45% | 1.85x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is The Childrens Place.
| Location | Composition | Index |
| The Childrens Place | 1.33% | 5.93x |
| Hollister | 1.05% | 5.19x |
| Forever 21 | 0.88% | 5.13x |
| Calvin Klein | 0.14% | 4.98x |
| Lane Bryant | 1.15% | 4.89x |
| Joe's Jeans | 0.03% | 4.83x |
| Express Outlets | 0.34% | 4.82x |
| Tommy Bahama | 0.57% | 4.70x |
| Michael Kors | 1.06% | 4.69x |
| Express | 2.02% | 4.67x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Low Budget Shoppers.
| Content Affinity | Composition | Index |
| Low Budget Shoppers | 0.12% | 5.52x |
| Sewing, Embroidery & Quilting | 0.19% | 5.19x |
| Texas News Cluster | 0.68% | 5.01x |
| Medical Journals | 0.08% | 3.50x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.39x |
| Alberta Canada Cluster | 0.11% | 3.10x |
| Conservatives & Conspiracies | 0.11% | 2.96x |
| Fashion & Retail | 0.03% | 2.93x |
| Vancouver British Columbia Locals Cluster | 0.15% | 2.81x |
| Homesteading | 0.15% | 2.72x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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