Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Texas County and Local Fair Visitors.
| Interest | Composition | Index |
| Texas County and Local Fair Visitors | 4.94% | 2.37x |
| Houston Trip Planners | 5.01% | 2.25x |
| Texas State Fairs | 4.81% | 2.24x |
| Dallas Cowboys Fans | 4.71% | 2.18x |
| Texas Energy Providers | 4.15% | 2.16x |
| Dallas Mavericks Fans | 4.27% | 2.08x |
| Texas Trip Planners | 4.62% | 2.06x |
| Texas Longhorn Fans | 3.35% | 1.96x |
| Houston Activity Researchers | 3.26% | 1.83x |
| Houston Astros Fans | 3.49% | 1.79x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.39% | 9.53x |
| Lorna Jane | 0.78% | 8.64x |
| Topshop | 0.57% | 8.06x |
| Uniqlo | 1.91% | 6.29x |
| Abercrombie & Fitch | 1.36% | 6.07x |
| Levi Strauss | 0.62% | 6.00x |
| Forever 21 | 5.86% | 5.91x |
| Lane Bryant | 5.64% | 5.85x |
| Charlotte Russe | 3.05% | 5.75x |
| Hollister | 5.77% | 5.70x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 2.19% | 4.01x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.02% | 3.72x |
| Texas Sporting & Outdoors Cluster | 0.03% | 3.71x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.39x |
| Scuba Diving | 0.03% | 3.24x |
| Chat Rooms | 0.04% | 3.23x |
| Los Angeles Cluster | 0.03% | 3.20x |
| Southern California Cluster | 0.06% | 3.15x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 2.95x |
| Texas News | 2.69% | 2.85x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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