Dstillery Audiences

WING STOP

Audience Size: 1.3 Million Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.04% 3.98x
Texas County and Local Fair Visitors 7.31% 3.10x
Texas State Fairs 7.25% 2.93x
Houston Trip Planners 6.55% 2.77x
Texas Energy Providers 6.10% 2.77x
Texas Trip Planners 6.53% 2.69x
Dallas Cowboys Fans 6.30% 2.62x
Texas Longhorn Fans 5.65% 2.51x
Houston Activity Researchers 4.55% 2.33x
Dallas Mavericks Fans 5.27% 2.32x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.32% 10.64x
Lorna Jane 0.63% 8.91x
Topshop 0.42% 7.88x
Abercrombie & Fitch 0.67% 7.17x
Uniqlo 1.57% 6.29x
Lane Bryant 5.35% 6.21x
Forever 21 5.28% 6.02x
The Childrens Place 10.33% 5.97x
Hollister 5.27% 5.96x
Charlotte Russe 1.85% 5.95x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Mid-Atlantic Beaches.

Content Affinity Composition Index
Mid-Atlantic Beaches 0.07% 5.53x
Texas News Cluster 3.21% 4.68x
Vietnam Cluster 0.09% 4.11x
Los Angeles Cluster 0.02% 3.83x
Texas News 4.35% 3.67x
Northern Texas Cluster 3.41% 3.60x
Austin Cluster 2.80% 3.59x
Chat Rooms 0.04% 3.43x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.39x
Arts & Crafts 0.07% 3.19x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male