Dstillery Audiences

WING STOP

Audience Size: 1.7 Million Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 5.12% 2.18x
Texas Energy Providers 4.51% 1.98x
Texas State Fairs 4.55% 1.96x
Texas Trip Planners 4.98% 1.95x
Dallas Cowboys Fans 4.20% 1.93x
Houston Trip Planners 5.00% 1.91x
Los Angeles Mass Transit Commuters 4.94% 1.88x
Readers of Honduran Content 3.44% 1.86x
South West State Fair Visitors 4.79% 1.85x
Dallas Mavericks Fans 3.78% 1.80x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.45% 9.32x
Lorna Jane 0.92% 8.63x
Topshop 0.70% 8.51x
Supreme 0.15% 6.54x
Uniqlo 2.18% 6.46x
Levi Strauss 1.25% 6.13x
Forever 21 6.48% 6.02x
Abercrombie & Fitch 2.12% 6.00x
Lane Bryant 5.95% 5.86x
Charlotte Russe 4.02% 5.80x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 5.11x
Texas News Cluster 2.05% 3.70x
Teaching Abroad 0.03% 3.57x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.39x
Texas Sporting & Outdoors Cluster 0.03% 2.90x
Texas News 2.21% 2.80x
Northern Texas Cluster 1.71% 2.78x
Discount Books 0.06% 2.56x
Texas Media 3.46% 2.53x
Vietnam Cluster 0.07% 2.44x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male