Dstillery Audiences

WING STOP

Audience Size: 1.8 Million Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.8 million unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 2.38% 1.87x
Readers of El Salvadoran Content 2.28% 1.84x
Houston Trip Planners 3.13% 1.84x
Readers of Honduran Content 2.21% 1.79x
Texas Energy Providers 2.57% 1.77x
Dallas Cowboys Fans 2.39% 1.77x
Texas Trip Planners 2.81% 1.71x
Readers of Guatemalan Content 2.09% 1.70x
Santa Cruz Trip Planners 2.20% 1.67x
Countdown to the Beach Travelers 0.01% 1.63x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.

Location Composition Index
Topshop 0.38% 8.50x
Lorna Jane 0.67% 8.36x
The Childrens Place 7.15% 6.87x
Joe's Jeans 0.49% 6.65x
Forever 21 5.35% 6.29x
Zara 2.39% 6.04x
Everlane 0.11% 6.03x
Levi Strauss 1.23% 6.01x
Hollister 3.09% 5.99x
Zumiez 5.38% 5.85x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.86% 2.96x
East Texas Cluster 0.51% 2.46x
Apartment & Community Real Estate Researchers 0.07% 2.35x
Mexico Cluster 0.82% 2.28x
Texas Media 3.09% 2.18x
Northern Texas Cluster 1.17% 2.15x
Texas News 1.46% 2.11x
Los Angeles Cluster 0.06% 2.08x
Northern California Cluster 1.36% 2.06x
Southern California Tourism 0.60% 1.97x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male