Dstillery Audiences

WING STOP

Audience Size: 1.9 Million Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 1.9 million unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Texas County and Local Fair Visitors.

Interest Composition Index
Texas County and Local Fair Visitors 5.05% 2.03x
Texas State Fairs 4.86% 1.94x
Dallas Cowboys Fans 4.33% 1.88x
Houston Trip Planners 5.23% 1.86x
South West State Fair Visitors 4.40% 1.86x
Texas Energy Providers 4.56% 1.83x
Texas Trip Planners 4.81% 1.81x
Los Angeles Mass Transit Commuters 4.45% 1.69x
Readers of Mexican Content 3.28% 1.67x
Readers of El Salvadoran Content 3.04% 1.65x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Topshop.

Location Composition Index
Topshop 0.62% 8.61x
Lorna Jane 0.64% 8.53x
Joe's Jeans 0.43% 6.86x
Supreme 0.17% 6.14x
Uniqlo 1.59% 6.03x
The Childrens Place 8.47% 5.95x
Forever 21 5.58% 5.94x
Levi Strauss 2.00% 5.73x
Hollister 4.09% 5.57x
Zumiez 6.74% 5.49x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.04% 5.13x
Quinceanera Planning 0.01% 4.41x
Local & Travel England - North Midlands 0.01% 4.08x
Barcode Site & App Users 0.01% 3.92x
Texas News Cluster 2.45% 3.64x
Southern California Cluster 0.16% 2.91x
East Texas Cluster 0.65% 2.68x
Northern Texas Cluster 1.76% 2.60x
Texas News 2.15% 2.53x
Survey Websites 0.01% 2.48x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male