Explore the Wing Stop Audience
Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 851.2 thousand unique devices whose actions qualify for the Wing Stop audience.
INTERESTS
The Wing Stop audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Wing Stop audience is Sprint Customers.
| Interest | Composition | Index |
| Sprint Customers | 0.06% | 2.95x |
| T-Mobile Customers | 0.15% | 2.95x |
| Texas Energy Providers | 5.87% | 2.62x |
| Texas County and Local Fair Visitors | 6.86% | 2.57x |
| Houston Activity Researchers | 3.63% | 2.43x |
| Houston Trip Planners | 6.19% | 2.37x |
| Texas Longhorn Fans | 4.55% | 2.24x |
| Texas Trip Planners | 6.77% | 2.22x |
| Texas State Fairs | 6.11% | 2.20x |
| Dallas Cowboys Fans | 4.34% | 1.98x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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APPAREL RETAILERS
The Wing Stop audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.10% | 3.62x |
| Topshop | 0.07% | 3.60x |
| Lorna Jane | 0.37% | 3.30x |
| Uniqlo | 0.45% | 2.96x |
| Forever 21 | 3.16% | 2.70x |
| Abercrombie & Fitch | 0.32% | 2.69x |
| Saint Laurent Paris | 0.15% | 2.60x |
| Lane Bryant | 4.36% | 2.57x |
| Zumiez | 3.99% | 2.56x |
| Zara | 0.67% | 2.54x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.
| Content Affinity | Composition | Index |
| Texas News Cluster | 1.83% | 4.54x |
| Auto Body Upkeep & Repair Researchers | 0.08% | 4.23x |
| Los Angeles Cluster | 0.02% | 3.83x |
| African-American Hair | 0.07% | 3.79x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 3.39x |
| Austin Cluster | 2.79% | 3.02x |
| Electrical Engineering | 0.03% | 3.02x |
| Farming & Agriculture | 0.03% | 3.02x |
| Northern Texas Cluster | 2.38% | 2.95x |
| Fashion & Retail | 0.03% | 2.93x |
Composition Percentage:
The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
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DEMOGRAPHICS
The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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