Dstillery Audiences

WING STOP

Audience Size: 851.2 Thousand Devices

Explore the Wing Stop Audience

Below you'll find more information about the Wing Stop audience, broken down in different categories based on their digital and physical behaviors. These are 851.2 thousand unique devices whose actions qualify for the Wing Stop audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Stop audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Stop audience is Sprint Customers.

Interest Composition Index
Sprint Customers 0.06% 2.95x
T-Mobile Customers 0.15% 2.95x
Texas Energy Providers 5.87% 2.62x
Texas County and Local Fair Visitors 6.86% 2.57x
Houston Activity Researchers 3.63% 2.43x
Houston Trip Planners 6.19% 2.37x
Texas Longhorn Fans 4.55% 2.24x
Texas Trip Planners 6.77% 2.22x
Texas State Fairs 6.11% 2.20x
Dallas Cowboys Fans 4.34% 1.98x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Interest attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Stop audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Stop audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.10% 3.62x
Topshop 0.07% 3.60x
Lorna Jane 0.37% 3.30x
Uniqlo 0.45% 2.96x
Forever 21 3.16% 2.70x
Abercrombie & Fitch 0.32% 2.69x
Saint Laurent Paris 0.15% 2.60x
Lane Bryant 4.36% 2.57x
Zumiez 3.99% 2.56x
Zara 0.67% 2.54x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Location attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Stop audience is Texas News Cluster.

Content Affinity Composition Index
Texas News Cluster 1.83% 4.54x
Auto Body Upkeep & Repair Researchers 0.08% 4.23x
Los Angeles Cluster 0.02% 3.83x
African-American Hair 0.07% 3.79x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 3.39x
Austin Cluster 2.79% 3.02x
Electrical Engineering 0.03% 3.02x
Farming & Agriculture 0.03% 3.02x
Northern Texas Cluster 2.38% 2.95x
Fashion & Retail 0.03% 2.93x
Composition Percentage: The overlap percentage between the Wing Stop audience and the Content Affinity attribute.
Index: A comparison of the Wing Stop audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Stop audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male