Dstillery Audiences

WING ZONE

Audience Size: 17.6 Thousand Devices

Explore the Wing Zone Audience

Below you'll find more information about the Wing Zone audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Wing Zone audience.

Dstillery Crafted Audiences

INTERESTS

The Wing Zone audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Wing Zone audience is Duke Blue Devils Fans.

Interest Composition Index
Duke Blue Devils Fans 10.77% 4.75x
Horse Race Enthusiasts 9.23% 4.52x
North Carolina Travel Researchers 12.31% 4.47x
Kentucky Wildcats Fans 10.77% 4.40x
Metal Detecting Enthusiasts 10.77% 4.33x
Costa Rica Trip Planners 7.69% 4.19x
Small SUV Auto Intenders 6.15% 3.97x
UNC Tar Heels Fans 9.23% 3.95x
Skin Care Researchers 9.23% 3.94x
Movie Ticket Buyers 7.69% 3.88x
Composition Percentage: The overlap percentage between the Wing Zone audience and the Interest attribute.
Index: A comparison of the Wing Zone audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Wing Zone audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Wing Zone audience is J. Crew.

Location Composition Index
J. Crew 4.94% 8.29x
Belk 1.65% 8.21x
Hollister 3.79% 6.38x
Buckle 4.74% 5.98x
Ralph Lauren 1.15% 5.62x
Jos A. Bank Clothiers 3.44% 5.42x
Forever 21 3.19% 5.36x
Aeropostale 4.34% 5.18x
Urban Outfitters 2.29% 5.10x
Gymboree 3.19% 4.93x
Composition Percentage: The overlap percentage between the Wing Zone audience and the Location attribute.
Index: A comparison of the Wing Zone audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Wing Zone audience is US Military Cluster.

Content Affinity Composition Index
US Military Cluster 6.15% 5.69x
North Carolina News 15.38% 5.10x
Texas News 9.23% 4.96x
North Carolina 9.23% 4.89x
Sports News & Apparel 4.11% 4.64x
Health Issues Cluster 4.62% 4.04x
Cincinnati Cluster 12.31% 4.03x
Florida College Athletics 0.84% 3.83x
RPG & MMO Video Game Fans 6.15% 3.74x
Assorted Topics (Freebies, Gardens, Jewelry) 3.08% 3.64x
Composition Percentage: The overlap percentage between the Wing Zone audience and the Content Affinity attribute.
Index: A comparison of the Wing Zone audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Wing Zone audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male