Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 446.7 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 17.80% | 5.62x |
| Florida Trip Planners | 12.50% | 5.30x |
| Florida Atlantic Coast Trip Planners | 12.66% | 4.96x |
| South Atlantic State Fair Visitors | 10.64% | 4.20x |
| Hard Rock Hotel & Casino Trip Planners | 10.32% | 4.10x |
| Florida Gulf Coast Travel Researchers | 10.64% | 4.04x |
| South Atlantic Voters | 10.38% | 3.99x |
| Tampa and St Petersburg Trip Planners | 7.42% | 3.78x |
| Palm Beach Trip Planners | 8.04% | 3.63x |
| Orlando Trip Planners | 7.97% | 3.25x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 2.03% | 7.78x |
| Tommy Bahama | 1.92% | 5.74x |
| Chicos | 4.14% | 4.23x |
| Talbots | 2.74% | 4.16x |
| Hollister | 3.67% | 4.15x |
| Express Outlets | 0.75% | 4.07x |
| Charlotte Russe | 1.21% | 3.88x |
| Jos A. Bank Clothiers | 3.27% | 3.84x |
| Abercrombie & Fitch | 0.34% | 3.64x |
| Ralph Lauren | 1.00% | 3.58x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 4.59% | 6.44x |
| Meeting Planning & Hotels | 0.13% | 5.42x |
| Florida Jacksonville & Orlando Cluster | 14.71% | 5.41x |
| Florida Local News Cluster | 21.28% | 5.04x |
| South Florida Cluster | 12.40% | 4.02x |
| Motorsports | 0.33% | 3.67x |
| Marijuana | 0.13% | 3.62x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.52x |
| Beach & Intimate Wear | 0.07% | 3.27x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.07% | 3.08x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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