Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 241.4 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 4.03% | 4.65x |
| Florida Atlantic Coast Trip Planners | 5.50% | 4.39x |
| South Atlantic Voters | 4.77% | 3.98x |
| Florida Gulf Coast Travel Researchers | 4.98% | 3.94x |
| Hard Rock Hotel & Casino Trip Planners | 4.81% | 3.88x |
| Florida Gators Fans | 3.65% | 3.57x |
| Orlando Trip Planners | 4.87% | 3.55x |
| Palm Beach Trip Planners | 4.21% | 3.55x |
| Florida State Seminoles Fans | 3.12% | 3.11x |
| Fort Lauderdale Trip Planners | 3.45% | 2.61x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 1.20% | 8.19x |
| Tommy Bahama | 1.38% | 7.46x |
| Hollister | 0.94% | 7.29x |
| Charlotte Russe | 1.15% | 7.14x |
| Calvin Klein | 0.47% | 6.53x |
| Saint Laurent Paris | 0.32% | 5.53x |
| Aeropostale | 1.53% | 5.32x |
| Columbia | 0.40% | 5.24x |
| Journeys | 1.05% | 4.84x |
| Gymboree | 1.61% | 4.81x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 8.94% | 7.39x |
| Florida Jacksonville & Orlando Cluster | 7.77% | 6.60x |
| Florida Naples News Cluster | 1.82% | 5.27x |
| Alabama News | 4.05% | 4.32x |
| South Florida Cluster | 5.08% | 4.15x |
| Mississippi News | 0.90% | 3.60x |
| New Orleans Cluster | 3.21% | 3.46x |
| Humor & Entertainment | 0.17% | 2.73x |
| Central & South American News | 0.18% | 2.31x |
| Boating & Yachts | 1.56% | 2.30x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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