Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 121.4 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 6.56% | 5.94x |
| Orlando Trip Planners | 7.27% | 5.08x |
| Florida Atlantic Coast Trip Planners | 7.87% | 4.78x |
| Palm Beach Trip Planners | 5.05% | 4.18x |
| Florida County and Local Fair Visitors | 13.32% | 4.14x |
| Tampa and St Petersburg Trip Planners | 6.96% | 3.94x |
| New Orleans Pelicans Fans | 4.44% | 3.68x |
| New Orleans Trip Planners | 4.34% | 3.63x |
| South Atlantic State Fair Visitors | 6.86% | 3.58x |
| Orlando Activities Researchers | 4.44% | 3.46x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.05% | 9.26x |
| Belk | 0.67% | 6.74x |
| Charlotte Russe | 0.63% | 6.21x |
| Ann Taylor | 0.38% | 6.00x |
| Talbots | 1.06% | 5.50x |
| Calvin Klein | 0.15% | 5.21x |
| Chicos | 1.51% | 4.83x |
| Lane Bryant | 1.03% | 4.71x |
| White House Black Market | 1.30% | 4.43x |
| Hugo Boss | 0.47% | 4.33x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is New Orleans Cluster.
| Content Affinity | Composition | Index |
| New Orleans Cluster | 6.26% | 5.58x |
| Florida Jacksonville & Orlando Cluster | 5.65% | 5.25x |
| Spanish Lifestyle & Health | 0.14% | 4.99x |
| Florida Local News Cluster | 10.80% | 4.59x |
| South Florida Cluster | 5.15% | 4.58x |
| Vegetarian Diet | 0.33% | 4.00x |
| Robotics | 0.09% | 3.82x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.52x |
| Beach & Intimate Wear | 0.08% | 3.39x |
| Florida Naples News Cluster | 1.11% | 3.39x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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