Dstillery Audiences

WINN DIXIE

Audience Size: 214.8 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 214.8 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 15.54% 4.72x
Florida Trip Planners 9.96% 4.45x
South Atlantic Voters 10.46% 4.06x
Florida Atlantic Coast Trip Planners 10.70% 3.73x
South Atlantic State Fair Visitors 9.47% 3.67x
Hard Rock Hotel & Casino Trip Planners 8.41% 3.54x
Palm Beach Trip Planners 6.60% 3.44x
Tampa and St Petersburg Trip Planners 4.72% 3.34x
Florida Gators Fans 8.16% 3.26x
Florida Gulf Coast Travel Researchers 9.23% 2.78x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 1.02% 4.34x
Tommy Bahama 0.42% 3.23x
Calvin Klein 0.05% 2.83x
Armani 0.26% 2.53x
Talbots 1.00% 2.42x
Hollister 1.13% 2.37x
Brooks Brothers 0.45% 2.20x
Express Outlets 0.25% 2.10x
Ralph Lauren 0.36% 2.09x
Jos A. Bank Clothiers 1.09% 2.08x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Fashion & Retail.

Content Affinity Composition Index
Fashion & Retail 0.12% 5.59x
Florida Jacksonville & Orlando Cluster 10.87% 4.89x
Florida Naples News Cluster 2.50% 4.71x
Florida Local News Cluster 15.70% 4.21x
Beach Vacations 0.08% 3.93x
South Florida Cluster 9.55% 3.88x
Robotics 0.09% 3.82x
Healthcare Jobs 0.16% 3.78x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Cakes & Sweets 0.12% 3.41x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female