Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 563.2 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is South Atlantic State Fair Visitors.
| Interest | Composition | Index |
| South Atlantic State Fair Visitors | 11.04% | 4.98x |
| Florida Atlantic Coast Trip Planners | 11.41% | 4.81x |
| South Atlantic Voters | 9.25% | 4.57x |
| Hard Rock Hotel & Casino Trip Planners | 9.62% | 4.51x |
| Florida Gulf Coast Travel Researchers | 10.13% | 4.50x |
| Palm Beach Trip Planners | 7.85% | 4.15x |
| Florida Gators Fans | 7.64% | 4.03x |
| Tampa and St Petersburg Trip Planners | 6.63% | 3.99x |
| Florida State Seminoles Fans | 7.17% | 3.93x |
| Orlando Trip Planners | 8.78% | 3.84x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 1.84% | 7.33x |
| Tommy Bahama | 2.82% | 5.09x |
| Express Outlets | 0.83% | 4.01x |
| Hollister | 3.22% | 3.71x |
| Charlotte Russe | 3.28% | 3.57x |
| Jos A. Bank Clothiers | 3.28% | 3.40x |
| Aeropostale | 3.85% | 3.33x |
| Chicos | 3.53% | 3.23x |
| Journeys | 3.59% | 3.19x |
| Talbots | 2.50% | 3.15x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 3.48% | 7.01x |
| Florida Jacksonville & Orlando Cluster | 12.99% | 6.74x |
| Florida Local News Cluster | 16.06% | 6.20x |
| South Florida Cluster | 10.30% | 4.83x |
| Alabama News | 8.43% | 3.76x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.52x |
| Motorsports | 0.28% | 3.33x |
| Credit Unions & Consumer Protection | 0.03% | 3.00x |
| Humor & Entertainment | 0.11% | 2.73x |
| New Orleans Cluster | 4.42% | 2.71x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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