Dstillery Audiences

WINN DIXIE

Audience Size: 446.7 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 446.7 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 17.80% 5.62x
Florida Trip Planners 12.50% 5.30x
Florida Atlantic Coast Trip Planners 12.66% 4.96x
South Atlantic State Fair Visitors 10.64% 4.20x
Hard Rock Hotel & Casino Trip Planners 10.32% 4.10x
Florida Gulf Coast Travel Researchers 10.64% 4.04x
South Atlantic Voters 10.38% 3.99x
Tampa and St Petersburg Trip Planners 7.42% 3.78x
Palm Beach Trip Planners 8.04% 3.63x
Orlando Trip Planners 7.97% 3.25x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 2.03% 7.78x
Tommy Bahama 1.92% 5.74x
Chicos 4.14% 4.23x
Talbots 2.74% 4.16x
Hollister 3.67% 4.15x
Express Outlets 0.75% 4.07x
Charlotte Russe 1.21% 3.88x
Jos A. Bank Clothiers 3.27% 3.84x
Abercrombie & Fitch 0.34% 3.64x
Ralph Lauren 1.00% 3.58x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 4.59% 6.44x
Meeting Planning & Hotels 0.13% 5.42x
Florida Jacksonville & Orlando Cluster 14.71% 5.41x
Florida Local News Cluster 21.28% 5.04x
South Florida Cluster 12.40% 4.02x
Motorsports 0.33% 3.67x
Marijuana 0.13% 3.62x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Beach & Intimate Wear 0.07% 3.27x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.07% 3.08x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female