Dstillery Audiences

WINN DIXIE

Audience Size: 540.3 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 540.3 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 11.06% 4.76x
Florida Atlantic Coast Trip Planners 11.19% 4.67x
South Atlantic Voters 9.50% 4.38x
Hard Rock Hotel & Casino Trip Planners 9.41% 4.25x
Florida Gulf Coast Travel Researchers 9.72% 4.05x
Palm Beach Trip Planners 7.74% 3.77x
Florida Gators Fans 7.85% 3.57x
Tampa and St Petersburg Trip Planners 6.39% 3.47x
Florida State Seminoles Fans 7.07% 3.40x
Orlando Trip Planners 7.96% 3.38x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 2.30% 7.87x
Tommy Bahama 2.77% 5.42x
Express Outlets 0.92% 3.99x
Hollister 4.13% 3.85x
Charlotte Russe 2.61% 3.76x
Chicos 4.27% 3.68x
Talbots 2.90% 3.66x
Jos A. Bank Clothiers 3.60% 3.62x
Mens Wearhouse 5.81% 3.38x
Journeys 6.00% 3.33x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 11.89% 6.00x
Florida Local News Cluster 14.67% 5.96x
Florida Naples News Cluster 3.02% 5.80x
Franco-African Cluster 0.06% 5.28x
South Florida Cluster 10.24% 4.51x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.04% 3.48x
Spanish Lifestyle & Health 0.19% 3.26x
Motorsports 0.26% 3.26x
Scuba Diving 0.04% 3.09x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female