Dstillery Audiences

WINN DIXIE

Audience Size: 507 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 507 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 10.94% 5.41x
South Atlantic State Fair Visitors 9.97% 4.78x
Florida Atlantic Coast Trip Planners 9.74% 4.58x
South Atlantic Voters 9.67% 4.44x
Florida Gulf Coast Travel Researchers 9.54% 4.39x
Hard Rock Hotel & Casino Trip Planners 8.64% 4.20x
Tampa and St Petersburg Trip Planners 6.58% 3.80x
Palm Beach Trip Planners 7.28% 3.68x
Orlando Trip Planners 7.26% 3.53x
Florida State Seminoles Fans 6.56% 3.24x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 2.19% 7.73x
Tommy Bahama 2.40% 5.44x
Express Outlets 0.85% 4.03x
Hollister 3.97% 3.92x
Chicos 4.20% 3.80x
Charlotte Russe 1.99% 3.75x
Talbots 2.75% 3.70x
Jos A. Bank Clothiers 3.37% 3.50x
Mens Wearhouse 5.52% 3.39x
Journeys 6.17% 3.34x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.61% 6.78x
Florida Local News Cluster 16.14% 5.90x
Florida Jacksonville & Orlando Cluster 11.75% 5.84x
Cigars 0.07% 4.73x
South Florida Cluster 10.78% 4.44x
Humor & Entertainment 0.11% 3.57x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Alabama News 9.38% 3.40x
Senior Care 0.09% 3.30x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.28x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female