Dstillery Audiences

WINN DIXIE

Audience Size: 314.7 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 314.7 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 19.01% 5.41x
Florida Trip Planners 13.22% 4.60x
Florida Atlantic Coast Trip Planners 13.98% 4.53x
South Atlantic Voters 11.66% 4.08x
Hard Rock Hotel & Casino Trip Planners 10.76% 3.98x
Tampa and St Petersburg Trip Planners 7.86% 3.97x
South Atlantic State Fair Visitors 10.58% 3.88x
Florida Gators Fans 9.78% 3.61x
Florida Gulf Coast Travel Researchers 10.43% 3.42x
Palm Beach Trip Planners 8.04% 3.42x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 1.40% 7.47x
Tommy Bahama 1.01% 5.84x
Talbots 1.93% 4.00x
Chicos 2.82% 4.00x
Abercrombie & Fitch 0.23% 3.91x
Hollister 2.06% 3.81x
Jos A. Bank Clothiers 2.31% 3.81x
Charlotte Russe 0.26% 3.65x
Express Outlets 0.40% 3.52x
Ralph Lauren 0.65% 3.42x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Jacksonville & Orlando Cluster.

Content Affinity Composition Index
Florida Jacksonville & Orlando Cluster 16.62% 4.70x
Florida Naples News Cluster 4.49% 4.59x
Florida Local News Cluster 23.58% 4.40x
Home Decoration - Crafts & Kids 0.14% 3.99x
South Florida Cluster 13.98% 3.86x
Community Planning & Transportation 0.11% 3.76x
Airsoft & Paintball Equipment 0.07% 3.71x
French Canadian Cluster 0.07% 3.71x
Motorsports 0.36% 3.67x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female