Dstillery Audiences

WINN DIXIE

Audience Size: 241.4 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 241.4 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 4.03% 4.65x
Florida Atlantic Coast Trip Planners 5.50% 4.39x
South Atlantic Voters 4.77% 3.98x
Florida Gulf Coast Travel Researchers 4.98% 3.94x
Hard Rock Hotel & Casino Trip Planners 4.81% 3.88x
Florida Gators Fans 3.65% 3.57x
Orlando Trip Planners 4.87% 3.55x
Palm Beach Trip Planners 4.21% 3.55x
Florida State Seminoles Fans 3.12% 3.11x
Fort Lauderdale Trip Planners 3.45% 2.61x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 1.20% 8.19x
Tommy Bahama 1.38% 7.46x
Hollister 0.94% 7.29x
Charlotte Russe 1.15% 7.14x
Calvin Klein 0.47% 6.53x
Saint Laurent Paris 0.32% 5.53x
Aeropostale 1.53% 5.32x
Columbia 0.40% 5.24x
Journeys 1.05% 4.84x
Gymboree 1.61% 4.81x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 8.94% 7.39x
Florida Jacksonville & Orlando Cluster 7.77% 6.60x
Florida Naples News Cluster 1.82% 5.27x
Alabama News 4.05% 4.32x
South Florida Cluster 5.08% 4.15x
Mississippi News 0.90% 3.60x
New Orleans Cluster 3.21% 3.46x
Humor & Entertainment 0.17% 2.73x
Central & South American News 0.18% 2.31x
Boating & Yachts 1.56% 2.30x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female