Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 543 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.02% | 7.60x |
| Getting Off the Grid Travelers | 0.02% | 6.08x |
| Family Adventures Travelers | 0.02% | 5.59x |
| South Atlantic State Fair Visitors | 11.35% | 4.61x |
| South Atlantic Voters | 9.78% | 4.42x |
| Florida Atlantic Coast Trip Planners | 12.12% | 4.23x |
| Palm Beach Trip Planners | 8.84% | 3.76x |
| Hard Rock Hotel & Casino Trip Planners | 9.30% | 3.74x |
| Tampa and St Petersburg Trip Planners | 7.22% | 3.62x |
| Florida Gulf Coast Travel Researchers | 9.34% | 3.47x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 1.67% | 7.67x |
| Tommy Bahama | 2.38% | 5.04x |
| Express Outlets | 0.75% | 4.02x |
| Hollister | 2.87% | 3.91x |
| Jos A. Bank Clothiers | 3.33% | 3.69x |
| Charlotte Russe | 2.70% | 3.64x |
| Aeropostale | 2.97% | 3.33x |
| Talbots | 2.46% | 3.30x |
| Chicos | 3.05% | 3.24x |
| Mens Wearhouse | 5.24% | 3.18x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 56.13x |
| Watches & Jewelry | 0.01% | 18.56x |
| Golf & Boats | 0.01% | 13.79x |
| Home Décor, Furniture, & Decorating | 0.01% | 9.70x |
| Decoration & Fabric | 0.02% | 8.92x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 8.20x |
| Sports - Skiing, Snowboarding | 0.01% | 7.22x |
| As Seen On TV Products | 0.03% | 7.04x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.01% | 6.89x |
| Florida Naples News Cluster | 4.17% | 6.86x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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