Dstillery Audiences

WINN DIXIE

Audience Size: 114 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 114 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 11.74% 4.13x
South Atlantic Voters 12.29% 4.09x
Florida Trip Planners 10.36% 4.06x
Florida County and Local Fair Visitors 14.36% 4.06x
Hard Rock Hotel & Casino Trip Planners 10.91% 4.03x
Florida Atlantic Coast Trip Planners 11.74% 3.88x
Florida Gators Fans 9.12% 3.18x
Florida State Seminoles Fans 8.29% 2.99x
Palm Beach Trip Planners 6.63% 2.93x
Tampa and St Petersburg Trip Planners 5.39% 2.92x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 1.85% 5.88x
Tommy Bahama 0.72% 4.99x
Charlotte Russe 0.33% 4.69x
Armani 0.40% 3.84x
Chicos 2.75% 3.50x
Talbots 1.70% 3.45x
Express Outlets 0.46% 3.40x
Ralph Lauren 0.63% 3.22x
Brooks Brothers 0.79% 3.10x
Hollister 1.91% 3.07x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.73% 5.43x
Florida Jacksonville & Orlando Cluster 11.74% 4.82x
Florida Local News Cluster 17.68% 4.35x
Smart Travel 0.28% 3.95x
Cruise Vacations 0.83% 3.87x
Robotics 0.09% 3.82x
Healthcare Jobs 0.16% 3.78x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
South Florida Cluster 9.12% 3.49x
Beach & Intimate Wear 0.08% 3.39x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female