Dstillery Audiences

WINN DIXIE

Audience Size: 435.2 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 435.2 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Tampa and St Petersburg Trip Planners.

Interest Composition Index
Tampa and St Petersburg Trip Planners 3.65% 4.40x
Florida Gulf Coast Travel Researchers 5.00% 4.03x
Florida Atlantic Coast Trip Planners 5.46% 3.94x
South Atlantic Voters 4.46% 3.85x
Hard Rock Hotel & Casino Trip Planners 5.19% 3.78x
Orlando Trip Planners 5.16% 3.35x
Florida Gators Fans 3.17% 3.09x
Palm Beach Trip Planners 4.09% 3.07x
Florida State Seminoles Fans 2.93% 2.93x
Georgia Trip Planners 3.73% 2.56x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 2.27% 10.15x
Tommy Bahama 2.50% 8.23x
Charlotte Russe 1.86% 6.97x
Hollister 1.71% 6.62x
Columbia 0.79% 6.03x
Calvin Klein 0.65% 5.69x
Gymboree 2.30% 5.61x
Jos A. Bank Clothiers 2.63% 5.23x
Aeropostale 2.27% 5.22x
Express Outlets 0.29% 5.15x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 9.38% 7.00x
Florida Jacksonville & Orlando Cluster 6.82% 5.67x
Florida Naples News Cluster 1.89% 5.32x
Alabama News 4.44% 4.44x
South Florida Cluster 5.46% 4.29x
Mississippi News 1.00% 3.95x
Latin American Spanish Language News 0.33% 3.75x
Central & South American News 0.31% 3.64x
New Orleans Cluster 2.84% 2.81x
Assorted Topics (Discount Stores, Sporting Goods, Viral Media) 0.07% 2.77x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female