Dstillery Audiences

WINN DIXIE

Audience Size: 563.2 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 563.2 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is South Atlantic State Fair Visitors.

Interest Composition Index
South Atlantic State Fair Visitors 11.04% 4.98x
Florida Atlantic Coast Trip Planners 11.41% 4.81x
South Atlantic Voters 9.25% 4.57x
Hard Rock Hotel & Casino Trip Planners 9.62% 4.51x
Florida Gulf Coast Travel Researchers 10.13% 4.50x
Palm Beach Trip Planners 7.85% 4.15x
Florida Gators Fans 7.64% 4.03x
Tampa and St Petersburg Trip Planners 6.63% 3.99x
Florida State Seminoles Fans 7.17% 3.93x
Orlando Trip Planners 8.78% 3.84x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 1.84% 7.33x
Tommy Bahama 2.82% 5.09x
Express Outlets 0.83% 4.01x
Hollister 3.22% 3.71x
Charlotte Russe 3.28% 3.57x
Jos A. Bank Clothiers 3.28% 3.40x
Aeropostale 3.85% 3.33x
Chicos 3.53% 3.23x
Journeys 3.59% 3.19x
Talbots 2.50% 3.15x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.48% 7.01x
Florida Jacksonville & Orlando Cluster 12.99% 6.74x
Florida Local News Cluster 16.06% 6.20x
South Florida Cluster 10.30% 4.83x
Alabama News 8.43% 3.76x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Motorsports 0.28% 3.33x
Credit Unions & Consumer Protection 0.03% 3.00x
Humor & Entertainment 0.11% 2.73x
New Orleans Cluster 4.42% 2.71x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female