Dstillery Audiences

WINN DIXIE

Audience Size: 232.8 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 232.8 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.

Interest Composition Index
Florida County and Local Fair Visitors 19.82% 6.24x
Florida Trip Planners 14.13% 5.15x
Florida Atlantic Coast Trip Planners 13.13% 4.64x
Hard Rock Hotel & Casino Trip Planners 11.86% 4.63x
South Atlantic Voters 12.44% 4.45x
South Atlantic State Fair Visitors 11.76% 4.36x
Florida Gators Fans 11.02% 4.25x
Palm Beach Trip Planners 8.65% 4.09x
Florida State Seminoles Fans 10.49% 3.96x
Tampa and St Petersburg Trip Planners 7.64% 3.79x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.95% 7.46x
Belk 1.14% 5.77x
Abercrombie & Fitch 0.16% 4.18x
Jos A. Bank Clothiers 2.05% 3.87x
Hollister 1.26% 3.57x
Chicos 2.34% 3.51x
Armani 0.23% 3.40x
Talbots 1.59% 3.30x
LOFT 1.67% 3.13x
Columbia 0.26% 2.99x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 6.11% 6.37x
Florida Jacksonville & Orlando Cluster 17.34% 5.12x
Florida Local News Cluster 21.35% 4.16x
South Florida Cluster 14.23% 4.06x
Robotics 0.09% 3.82x
Healthcare Jobs 0.16% 3.78x
Hobby Vehicles 0.21% 3.58x
Bridal Fashion 0.11% 3.56x
Beach Vacations 0.37% 3.54x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female