Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 214.8 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 15.54% | 4.72x |
| Florida Trip Planners | 9.96% | 4.45x |
| South Atlantic Voters | 10.46% | 4.06x |
| Florida Atlantic Coast Trip Planners | 10.70% | 3.73x |
| South Atlantic State Fair Visitors | 9.47% | 3.67x |
| Hard Rock Hotel & Casino Trip Planners | 8.41% | 3.54x |
| Palm Beach Trip Planners | 6.60% | 3.44x |
| Tampa and St Petersburg Trip Planners | 4.72% | 3.34x |
| Florida Gators Fans | 8.16% | 3.26x |
| Florida Gulf Coast Travel Researchers | 9.23% | 2.78x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 1.02% | 4.34x |
| Tommy Bahama | 0.42% | 3.23x |
| Calvin Klein | 0.05% | 2.83x |
| Armani | 0.26% | 2.53x |
| Talbots | 1.00% | 2.42x |
| Hollister | 1.13% | 2.37x |
| Brooks Brothers | 0.45% | 2.20x |
| Express Outlets | 0.25% | 2.10x |
| Ralph Lauren | 0.36% | 2.09x |
| Jos A. Bank Clothiers | 1.09% | 2.08x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Fashion & Retail.
| Content Affinity | Composition | Index |
| Fashion & Retail | 0.12% | 5.59x |
| Florida Jacksonville & Orlando Cluster | 10.87% | 4.89x |
| Florida Naples News Cluster | 2.50% | 4.71x |
| Florida Local News Cluster | 15.70% | 4.21x |
| Beach Vacations | 0.08% | 3.93x |
| South Florida Cluster | 9.55% | 3.88x |
| Robotics | 0.09% | 3.82x |
| Healthcare Jobs | 0.16% | 3.78x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.52x |
| Cakes & Sweets | 0.12% | 3.41x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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