Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 243.5 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Florida Trip Planners.
| Interest | Composition | Index |
| Florida Trip Planners | 9.59% | 5.36x |
| Florida County and Local Fair Visitors | 14.06% | 4.60x |
| New Orleans Activities Researchers | 4.48% | 4.33x |
| New Orleans Trip Planners | 7.98% | 3.90x |
| Louisiana Activities Researchers | 3.50% | 3.82x |
| South Atlantic State Fair Visitors | 8.84% | 3.71x |
| Florida Gulf Coast Travel Researchers | 9.76% | 3.59x |
| Hard Rock Hotel & Casino Trip Planners | 7.86% | 3.32x |
| Florida Atlantic Coast Trip Planners | 8.15% | 3.30x |
| Louisiana Trip Planners | 6.89% | 3.24x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 2.88% | 5.80x |
| Tommy Bahama | 0.95% | 4.28x |
| Armani | 0.85% | 3.96x |
| Talbots | 2.71% | 3.45x |
| Charlotte Russe | 0.38% | 3.34x |
| Columbia | 0.44% | 3.23x |
| Brooks Brothers | 1.29% | 3.20x |
| Hollister | 2.96% | 3.00x |
| Jos A. Bank Clothiers | 3.20% | 2.97x |
| LOFT | 3.77% | 2.94x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Jacksonville & Orlando Cluster.
| Content Affinity | Composition | Index |
| Florida Jacksonville & Orlando Cluster | 8.32% | 5.13x |
| New Orleans Cluster | 8.32% | 4.96x |
| Florida Local News Cluster | 15.79% | 4.77x |
| Florida Naples News Cluster | 1.66% | 4.19x |
| Robotics | 0.09% | 3.82x |
| Bags & Luggage | 0.11% | 3.75x |
| Law School | 0.11% | 3.71x |
| Design Software | 0.15% | 3.65x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.52x |
| South Florida Cluster | 7.52% | 3.42x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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