Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 314.7 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Florida County and Local Fair Visitors.
| Interest | Composition | Index |
| Florida County and Local Fair Visitors | 19.01% | 5.41x |
| Florida Trip Planners | 13.22% | 4.60x |
| Florida Atlantic Coast Trip Planners | 13.98% | 4.53x |
| South Atlantic Voters | 11.66% | 4.08x |
| Hard Rock Hotel & Casino Trip Planners | 10.76% | 3.98x |
| Tampa and St Petersburg Trip Planners | 7.86% | 3.97x |
| South Atlantic State Fair Visitors | 10.58% | 3.88x |
| Florida Gators Fans | 9.78% | 3.61x |
| Florida Gulf Coast Travel Researchers | 10.43% | 3.42x |
| Palm Beach Trip Planners | 8.04% | 3.42x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 1.40% | 7.47x |
| Tommy Bahama | 1.01% | 5.84x |
| Talbots | 1.93% | 4.00x |
| Chicos | 2.82% | 4.00x |
| Abercrombie & Fitch | 0.23% | 3.91x |
| Hollister | 2.06% | 3.81x |
| Jos A. Bank Clothiers | 2.31% | 3.81x |
| Charlotte Russe | 0.26% | 3.65x |
| Express Outlets | 0.40% | 3.52x |
| Ralph Lauren | 0.65% | 3.42x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Jacksonville & Orlando Cluster.
| Content Affinity | Composition | Index |
| Florida Jacksonville & Orlando Cluster | 16.62% | 4.70x |
| Florida Naples News Cluster | 4.49% | 4.59x |
| Florida Local News Cluster | 23.58% | 4.40x |
| Home Decoration - Crafts & Kids | 0.14% | 3.99x |
| South Florida Cluster | 13.98% | 3.86x |
| Community Planning & Transportation | 0.11% | 3.76x |
| Airsoft & Paintball Equipment | 0.07% | 3.71x |
| French Canadian Cluster | 0.07% | 3.71x |
| Motorsports | 0.36% | 3.67x |
| Assorted Topics (Cooking, Games, Viral Media) | 0.03% | 3.52x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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