Dstillery Audiences

WINN DIXIE

Audience Size: 149.9 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 149.9 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Florida Trip Planners.

Interest Composition Index
Florida Trip Planners 9.74% 4.33x
Florida County and Local Fair Visitors 14.03% 3.92x
South Atlantic Voters 10.43% 3.87x
Florida Atlantic Coast Trip Planners 10.03% 3.73x
South Atlantic State Fair Visitors 8.70% 3.56x
Palm Beach Trip Planners 6.67% 3.43x
Hard Rock Hotel & Casino Trip Planners 8.23% 3.32x
Tampa and St Petersburg Trip Planners 4.70% 2.91x
Florida Gulf Coast Travel Researchers 8.12% 2.91x
Florida Gators Fans 7.13% 2.83x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 0.99% 6.96x
Belk 1.84% 6.42x
Armani 0.42% 4.18x
Charlotte Russe 0.28% 3.94x
Chicos 3.03% 3.80x
Abercrombie & Fitch 0.18% 3.72x
Talbots 1.96% 3.70x
Hollister 2.02% 3.55x
Brooks Brothers 0.93% 3.50x
Jos A. Bank Clothiers 2.04% 3.48x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 3.30% 5.56x
Florida Jacksonville & Orlando Cluster 9.51% 4.34x
Florida Local News Cluster 14.49% 4.24x
South Florida Cluster 8.99% 3.95x
Internet Radio 0.12% 3.92x
Robotics 0.09% 3.82x
Healthcare Jobs 0.16% 3.78x
Assorted Topics (Cooking, Games, Viral Media) 0.03% 3.52x
Beach & Intimate Wear 0.08% 3.39x
Yoga & Meditation 0.12% 3.17x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female