Dstillery Audiences

WINN DIXIE

Audience Size: 543 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 543 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.02% 7.60x
Getting Off the Grid Travelers 0.02% 6.08x
Family Adventures Travelers 0.02% 5.59x
South Atlantic State Fair Visitors 11.35% 4.61x
South Atlantic Voters 9.78% 4.42x
Florida Atlantic Coast Trip Planners 12.12% 4.23x
Palm Beach Trip Planners 8.84% 3.76x
Hard Rock Hotel & Casino Trip Planners 9.30% 3.74x
Tampa and St Petersburg Trip Planners 7.22% 3.62x
Florida Gulf Coast Travel Researchers 9.34% 3.47x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 1.67% 7.67x
Tommy Bahama 2.38% 5.04x
Express Outlets 0.75% 4.02x
Hollister 2.87% 3.91x
Jos A. Bank Clothiers 3.33% 3.69x
Charlotte Russe 2.70% 3.64x
Aeropostale 2.97% 3.33x
Talbots 2.46% 3.30x
Chicos 3.05% 3.24x
Mens Wearhouse 5.24% 3.18x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 56.13x
Watches & Jewelry 0.01% 18.56x
Golf & Boats 0.01% 13.79x
Home Décor, Furniture, & Decorating 0.01% 9.70x
Decoration & Fabric 0.02% 8.92x
Assorted Topics (Elderly, Europe, Viral Media) 0.02% 8.20x
Sports - Skiing, Snowboarding 0.01% 7.22x
As Seen On TV Products 0.03% 7.04x
Assorted Topics (Insurance, Travel, Viral Media) 0.01% 6.89x
Florida Naples News Cluster 4.17% 6.86x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female