Explore the Winn Dixie Audience
Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 435.2 thousand unique devices whose actions qualify for the Winn Dixie audience.
INTERESTS
The Winn Dixie audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Winn Dixie audience is Tampa and St Petersburg Trip Planners.
| Interest | Composition | Index |
| Tampa and St Petersburg Trip Planners | 3.65% | 4.40x |
| Florida Gulf Coast Travel Researchers | 5.00% | 4.03x |
| Florida Atlantic Coast Trip Planners | 5.46% | 3.94x |
| South Atlantic Voters | 4.46% | 3.85x |
| Hard Rock Hotel & Casino Trip Planners | 5.19% | 3.78x |
| Orlando Trip Planners | 5.16% | 3.35x |
| Florida Gators Fans | 3.17% | 3.09x |
| Palm Beach Trip Planners | 4.09% | 3.07x |
| Florida State Seminoles Fans | 2.93% | 2.93x |
| Georgia Trip Planners | 3.73% | 2.56x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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APPAREL RETAILERS
The Winn Dixie audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.
| Location | Composition | Index |
| Belk | 2.27% | 10.15x |
| Tommy Bahama | 2.50% | 8.23x |
| Charlotte Russe | 1.86% | 6.97x |
| Hollister | 1.71% | 6.62x |
| Columbia | 0.79% | 6.03x |
| Calvin Klein | 0.65% | 5.69x |
| Gymboree | 2.30% | 5.61x |
| Jos A. Bank Clothiers | 2.63% | 5.23x |
| Aeropostale | 2.27% | 5.22x |
| Express Outlets | 0.29% | 5.15x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Local News Cluster.
| Content Affinity | Composition | Index |
| Florida Local News Cluster | 9.38% | 7.00x |
| Florida Jacksonville & Orlando Cluster | 6.82% | 5.67x |
| Florida Naples News Cluster | 1.89% | 5.32x |
| Alabama News | 4.44% | 4.44x |
| South Florida Cluster | 5.46% | 4.29x |
| Mississippi News | 1.00% | 3.95x |
| Latin American Spanish Language News | 0.33% | 3.75x |
| Central & South American News | 0.31% | 3.64x |
| New Orleans Cluster | 2.84% | 2.81x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.07% | 2.77x |
Composition Percentage:
The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
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DEMOGRAPHICS
The Winn Dixie audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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