Dstillery Audiences

WINN DIXIE

Audience Size: 518.1 Thousand Devices

Explore the Winn Dixie Audience

Below you'll find more information about the Winn Dixie audience, broken down in different categories based on their digital and physical behaviors. These are 518.1 thousand unique devices whose actions qualify for the Winn Dixie audience.

Dstillery Crafted Audiences

INTERESTS

The Winn Dixie audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Winn Dixie audience is South Atlantic Voters.

Interest Composition Index
South Atlantic Voters 4.33% 4.11x
Florida Atlantic Coast Trip Planners 5.94% 4.08x
Tampa and St Petersburg Trip Planners 3.76% 4.03x
Hard Rock Hotel & Casino Trip Planners 4.91% 4.03x
Florida Gulf Coast Travel Researchers 4.85% 3.61x
Orlando Trip Planners 5.07% 3.16x
Florida Gators Fans 3.18% 3.13x
Florida State Seminoles Fans 3.16% 3.12x
Palm Beach Trip Planners 3.92% 2.97x
Fort Lauderdale Trip Planners 4.25% 2.69x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Interest attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Winn Dixie audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Winn Dixie audience is Belk.

Location Composition Index
Belk 2.50% 10.56x
Tommy Bahama 2.82% 7.77x
Charlotte Russe 2.09% 6.26x
Hollister 2.55% 5.97x
Express Outlets 0.55% 5.30x
Aeropostale 2.41% 5.26x
Gymboree 2.29% 5.25x
Brooks Brothers 2.81% 5.07x
Columbia 0.93% 4.98x
Chicos 3.29% 4.79x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Location attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Winn Dixie audience is Florida Local News Cluster.

Content Affinity Composition Index
Florida Local News Cluster 10.47% 6.50x
Florida Jacksonville & Orlando Cluster 8.46% 6.33x
Florida Naples News Cluster 2.09% 5.24x
Central & South American News 0.46% 5.01x
South Florida Cluster 5.94% 4.22x
Alabama News 3.80% 3.40x
Latin American News 0.48% 3.16x
New Orleans Cluster 3.00% 2.67x
Spanish Health & Wellness 0.55% 2.62x
Spain News - Madrid & Seville 0.41% 2.60x
Composition Percentage: The overlap percentage between the Winn Dixie audience and the Content Affinity attribute.
Index: A comparison of the Winn Dixie audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Winn Dixie audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male