Dstillery Audiences

WORLD MARKET

Audience Size: 69.9 Thousand Devices

Explore the World Market Audience

Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 69.9 thousand unique devices whose actions qualify for the World Market audience.

Dstillery Crafted Audiences

INTERESTS

The World Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Market audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 6.17% 2.24x
Home Interior Design Enthusiasts 2.92% 2.23x
Washington Skiers and Snowboarders 4.46% 2.04x
Home Security Shoppers 4.80% 2.02x
Trendy Shoe Shoppers 2.57% 1.98x
Food Bank Researchers 1.54% 1.91x
COVID Thanksgiving Planners 2.23% 1.90x
Luxury Retail Shoppers 4.80% 1.90x
Norfolk and Virginia Beach Trip Planners 4.80% 1.83x
Ice Skating Enthusiasts 3.60% 1.82x
Composition Percentage: The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Market audience is REI.

Location Composition Index
REI 1.91% 15.47x
Lorna Jane 0.33% 10.48x
Lane Bryant 5.36% 9.72x
Old Navy 9.71% 9.02x
Saint Laurent Paris 0.17% 8.43x
Columbia 0.62% 8.43x
Calvin Klein 0.12% 7.70x
LOFT 4.11% 7.51x
Mens Wearhouse 6.10% 7.49x
Chicos 4.47% 6.95x
Composition Percentage: The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Market audience is Dial-Up Internet.

Content Affinity Composition Index
Dial-Up Internet 0.51% 4.37x
Washington & Northern Virginia 2.74% 4.27x
Quebec Hunting & Outdoors Cluster 0.01% 3.71x
Gossip & Entertainment 0.51% 3.62x
Parenting & Nutrition 0.01% 3.37x
Tahoe & Reno Tourism 0.51% 3.32x
Pacific Northwest Sports & News Cluster 1.20% 3.28x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.12% 3.24x
Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) 0.41% 3.18x
Conservatives & Conspiracies 0.69% 2.90x
Composition Percentage: The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female