Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 248 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Washington DC Trip Planners.
| Interest | Composition | Index |
| Washington DC Trip Planners | 9.19% | 4.31x |
| Mid-Atlantic Voters | 6.23% | 3.23x |
| Retired Government Employees | 4.36% | 2.85x |
| Federal Employee Benefits Researchers | 4.05% | 2.65x |
| Travel Reward Points Enthusiasts | 4.21% | 2.59x |
| Norfolk and Virginia Beach Trip Planners | 5.45% | 2.48x |
| Thrift Store Shoppers | 3.74% | 2.44x |
| Men's Shoe Shoppers | 3.89% | 2.42x |
| South Atlantic State Fair Visitors | 5.61% | 2.41x |
| Luxury Retail Researchers | 3.27% | 2.39x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.31% | 19.00x |
| Joe's Jeans | 0.56% | 18.77x |
| Topshop | 0.83% | 16.02x |
| Supreme | 0.27% | 15.82x |
| REI | 3.83% | 15.15x |
| Lane Bryant | 10.54% | 12.26x |
| Everlane | 0.20% | 12.22x |
| Old Navy | 21.02% | 12.15x |
| Madewell | 4.16% | 11.36x |
| Patagonia | 1.76% | 11.22x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 5.61% | 6.91x |
| Serbia & Albania Cluster | 0.14% | 4.99x |
| Beer, Wine & Alcohol | 0.78% | 4.81x |
| Furniture & Home Improvement | 0.93% | 4.18x |
| Philippines News | 0.62% | 3.95x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| K-Pop | 0.78% | 3.55x |
| Virginia News | 8.88% | 3.49x |
| Maps & Navigation | 0.31% | 3.43x |
| South Carolina Beach Travel | 0.31% | 3.42x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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