Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 46.8 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Hard Seltzer Aficionados.
| Interest | Composition | Index |
| Hard Seltzer Aficionados | 0.61% | 4.55x |
| Women's Health Researchers | 1.42% | 4.51x |
| Body Detox Enthusiasts | 2.64% | 3.84x |
| Skin Care Researchers | 1.83% | 3.71x |
| Weight Loss Researchers | 1.83% | 3.50x |
| Recreational Sports Participants | 2.43% | 3.28x |
| Women's Fashion Magazine Readers | 1.62% | 3.18x |
| Trendy Shoe Shoppers | 0.81% | 3.07x |
| Online Home Decor Shoppers | 0.61% | 3.05x |
| Food Allergies Researchers | 1.62% | 3.03x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 16.97% | 21.75x |
| REI | 1.59% | 16.34x |
| Lorna Jane | 0.45% | 14.07x |
| Lane Bryant | 5.20% | 13.36x |
| Dressbarn | 3.49% | 10.39x |
| Chicos | 4.14% | 9.46x |
| LOFT | 3.94% | 9.42x |
| Mens Wearhouse | 5.12% | 8.86x |
| Columbia | 0.59% | 8.66x |
| Forever 21 | 2.43% | 8.30x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is North Carolina.
| Content Affinity | Composition | Index |
| North Carolina | 4.67% | 5.70x |
| Hometown Livability | 0.61% | 4.40x |
| Gossip & Entertainment | 0.71% | 4.07x |
| Vegetarian Diet | 0.41% | 3.74x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Dating & Relationships | 1.01% | 3.42x |
| Parenting & Nutrition | 0.01% | 3.37x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 3.24x |
| Spain News - Madrid & Seville | 0.71% | 3.19x |
| Data Analysis & Scripting | 0.41% | 3.18x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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