Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 491 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.08% | 2.61x |
| Santa Cruz Trip Planners | 5.72% | 2.27x |
| South West State Fair Visitors | 6.04% | 2.10x |
| Los Angeles Activities Researchers | 4.80% | 2.00x |
| California Trip Planners | 5.24% | 2.00x |
| Tahoe Skiers and Snowboarders | 5.00% | 1.97x |
| California Skiers and Snowboarders | 5.04% | 1.91x |
| Los Angeles Mass Transit Commuters | 5.28% | 1.89x |
| Thrift Store Shoppers | 4.96% | 1.84x |
| San Diego Trip Planners | 4.72% | 1.80x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.55% | 25.02x |
| Topshop | 1.59% | 19.89x |
| Everlane | 0.46% | 18.97x |
| Joe's Jeans | 0.88% | 18.39x |
| Lorna Jane | 1.72% | 16.25x |
| REI | 4.84% | 15.80x |
| Intermix | 2.29% | 14.57x |
| Bonobos | 3.92% | 13.78x |
| Madewell | 6.35% | 13.55x |
| Club Monaco | 3.19% | 13.55x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Hipster Clothing.
| Content Affinity | Composition | Index |
| Hipster Clothing | 0.12% | 4.42x |
| Serbia & Albania Cluster | 0.12% | 4.34x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.16% | 4.32x |
| Cuba & Mexico Media | 0.12% | 3.87x |
| Parenting & Children's Activities | 0.52% | 3.87x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.08% | 3.86x |
| Illinois College Sports | 0.08% | 3.86x |
| Southern California Tourism | 0.64% | 3.77x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.08% | 3.57x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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