Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 409.5 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is San Francisco Giants Fans.
| Interest | Composition | Index |
| San Francisco Giants Fans | 2.17% | 2.10x |
| Santa Cruz Trip Planners | 2.70% | 1.98x |
| Tahoe Skiers and Snowboarders | 2.62% | 1.97x |
| San Diego Trip Planners | 3.09% | 1.84x |
| Symphony Music Enthusiasts | 2.43% | 1.83x |
| San Francisco Trip Planners | 2.98% | 1.82x |
| Los Angeles Mass Transit Commuters | 2.80% | 1.75x |
| Opera Enthusiasts | 2.20% | 1.72x |
| California Trip Planners | 2.83% | 1.71x |
| Phoenix Trip Planners | 2.23% | 1.70x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.37% | 20.27x |
| Lorna Jane | 1.66% | 19.92x |
| Levi Strauss | 2.29% | 15.24x |
| Old Navy | 13.03% | 13.00x |
| Zara | 4.75% | 12.88x |
| Joe's Jeans | 0.89% | 12.49x |
| Chicos | 8.08% | 12.49x |
| Abercrombie & Fitch | 5.70% | 12.35x |
| Michael Kors | 3.85% | 12.23x |
| Everlane | 0.17% | 12.09x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is San Francisco Bay Area Cluster.
| Content Affinity | Composition | Index |
| San Francisco Bay Area Cluster | 2.25% | 2.18x |
| San Diego Cluster | 1.70% | 1.91x |
| Phoenix News | 2.04% | 1.90x |
| Fantasy Sports | 1.73% | 1.71x |
| Minnesota Local News Cluster | 1.73% | 1.67x |
| Furniture Shopping | 2.88% | 1.45x |
| Los Angeles News | 2.02% | 1.41x |
| Small Business Resources | 3.56% | 1.31x |
| Alabama News | 1.52% | 1.25x |
| Chicago Cluster | 1.65% | 1.24x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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