Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 142.5 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Tahoe Skiers and Snowboarders.
| Interest | Composition | Index |
| Tahoe Skiers and Snowboarders | 2.45% | 1.92x |
| California Trip Planners | 2.57% | 1.89x |
| Santa Cruz Trip Planners | 2.32% | 1.79x |
| San Diego Trip Planners | 2.50% | 1.72x |
| Phoenix Trip Planners | 1.88% | 1.71x |
| Los Angeles Mass Transit Commuters | 2.37% | 1.71x |
| San Francisco Trip Planners | 2.13% | 1.70x |
| Cleveland Indians Fans | 1.66% | 1.69x |
| Arizona Trip Planners | 2.09% | 1.65x |
| Western Canada Skiers and Snowboarders | 1.72% | 1.62x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 7.35% | 16.69x |
| Dressbarn | 4.64% | 15.52x |
| Lane Bryant | 5.10% | 15.51x |
| Madewell | 1.45% | 15.35x |
| LOFT | 3.73% | 15.04x |
| Chicos | 4.78% | 14.70x |
| Zumiez | 3.16% | 13.40x |
| Abercrombie & Fitch | 1.80% | 13.35x |
| Levi Strauss | 0.95% | 13.25x |
| Express | 2.36% | 12.70x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Pac 12 Sports.
| Content Affinity | Composition | Index |
| Pac 12 Sports | 0.29% | 2.45x |
| Southern California Tourism | 0.73% | 2.38x |
| San Francisco Tourism | 0.24% | 2.32x |
| US Soccer | 0.28% | 2.24x |
| Phoenix News | 2.00% | 2.20x |
| LGBTQ Advocacy | 0.93% | 2.12x |
| Job Interview Process | 0.24% | 2.06x |
| Cleveland News | 1.69% | 2.06x |
| Vancouver British Columbia Locals Cluster | 0.39% | 2.03x |
| Ohio Universities | 0.44% | 1.93x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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