Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 23.7 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is HGTV Enthusiasts.
| Interest | Composition | Index |
| HGTV Enthusiasts | 2.14% | 5.85x |
| Costco Deal Blog Readers | 1.28% | 5.83x |
| Breast Cancer Fund Raisers | 2.14% | 5.01x |
| Beekeeping Enthusiasts | 1.28% | 4.23x |
| Body Detox Enthusiasts | 1.71% | 4.00x |
| Major Appliance Shoppers | 2.14% | 3.69x |
| Sightseeing Travelers | 1.71% | 3.69x |
| Plant Based & Vegan Food Recipe Shoppers | 0.86% | 3.66x |
| Misc-Deal Seekers or Coupon Shoppers | 2.14% | 3.66x |
| Intimates Shoppers | 1.71% | 3.65x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Old Navy.
| Location | Composition | Index |
| Old Navy | 15.14% | 27.31x |
| Lane Bryant | 4.56% | 21.06x |
| Lorna Jane | 0.55% | 17.95x |
| REI | 1.48% | 17.02x |
| Chicos | 4.45% | 14.19x |
| Eddie Bauer | 1.15% | 13.30x |
| Columbia | 0.74% | 11.92x |
| Dressbarn | 3.09% | 11.37x |
| Abercrombie & Fitch | 0.93% | 11.33x |
| Lululemon | 2.71% | 11.21x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Spain News - Madrid & Seville.
| Content Affinity | Composition | Index |
| Spain News - Madrid & Seville | 1.28% | 5.60x |
| Mommy Bloggers | 1.28% | 4.59x |
| West Virginia News | 2.14% | 4.33x |
| Military & Law Enforcement | 1.71% | 4.23x |
| San Francisco Bay Area Cluster | 0.85% | 3.91x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Mexico Cluster | 1.28% | 3.65x |
| North Carolina News | 2.56% | 3.64x |
| Online Quiz & List Readers | 0.86% | 3.49x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 0.85% | 3.46x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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