Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 322.1 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Santa Cruz Trip Planners.
| Interest | Composition | Index |
| Santa Cruz Trip Planners | 3.24% | 1.99x |
| Tahoe Skiers and Snowboarders | 2.70% | 1.91x |
| California Skiers and Snowboarders | 2.88% | 1.91x |
| San Diego Trip Planners | 3.14% | 1.87x |
| California Trip Planners | 2.95% | 1.87x |
| San Diego Activities Researchers | 2.16% | 1.79x |
| Los Angeles Mass Transit Commuters | 2.90% | 1.77x |
| Phoenix Trip Planners | 2.16% | 1.73x |
| Santa Monica Trip Planners | 3.00% | 1.73x |
| Seattle Trip Planners | 2.97% | 1.73x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.61% | 19.78x |
| Levi Strauss | 2.00% | 15.03x |
| Zara | 4.40% | 14.01x |
| Old Navy | 11.13% | 13.68x |
| Chicos | 7.38% | 13.26x |
| Madewell | 2.58% | 12.68x |
| Express | 4.27% | 12.55x |
| Michael Kors | 3.12% | 12.24x |
| Zumiez | 5.20% | 12.23x |
| Saint Laurent Paris | 1.29% | 12.21x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Los Angeles Cluster.
| Content Affinity | Composition | Index |
| Los Angeles Cluster | 0.10% | 3.18x |
| Assorted Topics (Discount Stores, Sporting Goods, Viral Media) | 0.08% | 3.11x |
| San Francisco Tourism | 0.32% | 3.04x |
| Community Planning & Transportation | 0.10% | 2.69x |
| Pacific Northwest Sports & News Cluster | 1.10% | 2.58x |
| Consumer Rewards | 0.08% | 2.41x |
| Flower Shopping | 0.08% | 2.33x |
| San Diego Cluster | 1.79% | 2.28x |
| LGBTQ Advocacy | 0.98% | 2.17x |
| Southern California Cluster | 0.17% | 2.15x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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