Dstillery Audiences

WORLD MARKET

Audience Size: 45.6 Thousand Devices

Explore the World Market Audience

Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the World Market audience.

Dstillery Crafted Audiences

INTERESTS

The World Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Market audience is Office Reopening Researchers.

Interest Composition Index
Office Reopening Researchers 3.25% 3.18x
Home-Made Face Mask Researchers 2.44% 2.79x
Home DIY Enthusiasts 3.05% 2.62x
Ice Skating Enthusiasts 3.46% 2.34x
Thrift Store Shoppers 3.25% 2.32x
Sightseeing Travelers 3.46% 2.14x
Hulu Users 2.64% 2.13x
Quarantine Planners 1.83% 2.13x
Readers of Spanish Content 2.64% 2.12x
Competitive Sports Participants 2.44% 2.12x
Composition Percentage: The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Market audience is REI.

Location Composition Index
REI 2.90% 16.09x
Lorna Jane 0.38% 15.26x
Patagonia 0.78% 12.07x
Lane Bryant 9.33% 11.74x
Madewell 1.87% 10.91x
Urban Outfitters 2.35% 10.13x
Old Navy 14.25% 9.89x
Free People 1.60% 9.06x
LOFT 6.40% 9.04x
Ann Taylor 1.16% 8.80x
Composition Percentage: The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Market audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 2.44% 4.62x
Alberta Canada Cluster 0.61% 4.24x
Hawaii News 1.02% 4.08x
Motorcycle Lifestyle Researchers 1.02% 3.79x
Quebec Hunting & Outdoors Cluster 0.01% 3.71x
Vermont Cluster 0.41% 3.67x
Startup Investment 0.43% 3.55x
New York City Real Estate Research Cluster 0.81% 3.43x
Online Ticket Buyers 0.41% 3.40x
Parenting & Nutrition 0.01% 3.37x
Composition Percentage: The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female