Dstillery Audiences

WORLD MARKET

Audience Size: 409.5 Thousand Devices

Explore the World Market Audience

Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 409.5 thousand unique devices whose actions qualify for the World Market audience.

Dstillery Crafted Audiences

INTERESTS

The World Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Market audience is San Francisco Giants Fans.

Interest Composition Index
San Francisco Giants Fans 2.17% 2.10x
Santa Cruz Trip Planners 2.70% 1.98x
Tahoe Skiers and Snowboarders 2.62% 1.97x
San Diego Trip Planners 3.09% 1.84x
Symphony Music Enthusiasts 2.43% 1.83x
San Francisco Trip Planners 2.98% 1.82x
Los Angeles Mass Transit Commuters 2.80% 1.75x
Opera Enthusiasts 2.20% 1.72x
California Trip Planners 2.83% 1.71x
Phoenix Trip Planners 2.23% 1.70x
Composition Percentage: The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Market audience is Topshop.

Location Composition Index
Topshop 0.37% 20.27x
Lorna Jane 1.66% 19.92x
Levi Strauss 2.29% 15.24x
Old Navy 13.03% 13.00x
Zara 4.75% 12.88x
Joe's Jeans 0.89% 12.49x
Chicos 8.08% 12.49x
Abercrombie & Fitch 5.70% 12.35x
Michael Kors 3.85% 12.23x
Everlane 0.17% 12.09x
Composition Percentage: The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Market audience is San Francisco Bay Area Cluster.

Content Affinity Composition Index
San Francisco Bay Area Cluster 2.25% 2.18x
San Diego Cluster 1.70% 1.91x
Phoenix News 2.04% 1.90x
Fantasy Sports 1.73% 1.71x
Minnesota Local News Cluster 1.73% 1.67x
Furniture Shopping 2.88% 1.45x
Los Angeles News 2.02% 1.41x
Small Business Resources 3.56% 1.31x
Alabama News 1.52% 1.25x
Chicago Cluster 1.65% 1.24x
Composition Percentage: The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Market audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male