Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 186.6 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Thrift Store Shoppers.
| Interest | Composition | Index |
| Thrift Store Shoppers | 2.90% | 2.42x |
| Thanksgiving Decorators | 2.22% | 2.28x |
| Emoji Researchers | 3.96% | 2.25x |
| GIS Users | 2.80% | 2.20x |
| Texas Activity Researchers | 2.32% | 2.18x |
| Virtual Reality Enthusiasts | 4.34% | 2.17x |
| Houston Activity Researchers | 3.19% | 2.14x |
| Texas AM Aggies Fans | 4.34% | 2.12x |
| Denver Trip Planners | 3.38% | 2.08x |
| Tech-Savvy Moms | 2.12% | 2.07x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.97% | 7.64x |
| REI | 2.82% | 6.95x |
| Johnston and Murphy | 0.02% | 6.39x |
| Topshop | 0.14% | 6.31x |
| Joe's Jeans | 0.19% | 5.71x |
| Supreme | 0.02% | 5.23x |
| Columbia | 1.21% | 5.01x |
| Urban Outfitters | 3.67% | 4.96x |
| Everlane | 0.02% | 4.88x |
| Lane Bryant | 9.69% | 4.85x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Korea Cluster.
| Content Affinity | Composition | Index |
| Korea Cluster | 0.39% | 7.20x |
| Weight Lifting Enthusiasts | 0.28% | 3.83x |
| Nature & Wildlife | 0.19% | 3.79x |
| Assorted Topics (Green Energy, Photoshop, Tattoos, India Fashion) | 0.19% | 3.79x |
| Tahoe & Reno Tourism | 0.48% | 3.79x |
| Personal Finance Researchers | 0.19% | 3.74x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.29% | 3.59x |
| Online Games for Kids | 0.19% | 3.58x |
| Pac 12 Sports | 0.18% | 3.40x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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