Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 58.2 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Korean Food Enthusiasts.
| Interest | Composition | Index |
| Korean Food Enthusiasts | 4.16% | 2.57x |
| Resume Writing Researchers | 4.37% | 2.55x |
| Indian Food Enthusiasts | 3.74% | 2.54x |
| Italian Food Enthusiasts | 5.20% | 2.48x |
| Healthy Snacks Shoppers | 4.99% | 2.31x |
| Gourmet Food & Wine Researchers | 4.78% | 2.29x |
| Global Destinations Reopening Researchers | 2.70% | 2.23x |
| Golden State Warriors Fans | 4.78% | 2.21x |
| Executive and C-Suite | 3.12% | 2.20x |
| Home Design and Living Publication Readers | 4.37% | 2.20x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is REI.
| Location | Composition | Index |
| REI | 2.73% | 17.06x |
| Patagonia | 0.79% | 14.42x |
| Lorna Jane | 0.25% | 13.11x |
| Armani | 0.71% | 12.03x |
| Madewell | 1.23% | 11.27x |
| Lane Bryant | 6.91% | 11.19x |
| Saint Laurent Paris | 0.14% | 10.97x |
| Old Navy | 12.00% | 10.94x |
| Urban Outfitters | 1.97% | 10.71x |
| Free People | 1.21% | 9.40x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Tahoe & Reno Tourism.
| Content Affinity | Composition | Index |
| Tahoe & Reno Tourism | 1.25% | 5.10x |
| Dial-Up Internet | 0.62% | 4.24x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Nature & Wildlife | 0.42% | 3.62x |
| Startup Investment | 0.43% | 3.55x |
| Design Software | 0.44% | 3.51x |
| Coupons & Family | 1.66% | 3.38x |
| Parenting & Nutrition | 0.01% | 3.37x |
| New Parents | 1.04% | 3.34x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 3.24x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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