Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 803.4 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.72% | 2.30x |
| Ballet Enthusiasts | 4.45% | 2.20x |
| Real Estate Decision Makers | 4.39% | 2.17x |
| Online Grocery Shoppers | 5.01% | 2.14x |
| Countdown to the Beach Travelers | 0.02% | 1.97x |
| Opera Enthusiasts | 3.25% | 1.95x |
| Venture Capitalists | 3.12% | 1.90x |
| New York Trip Planners | 4.52% | 1.90x |
| Restaurant Menu Researchers | 3.24% | 1.88x |
| Symphony Music Enthusiasts | 3.27% | 1.85x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.54% | 28.36x |
| Topshop | 1.19% | 20.01x |
| Supreme | 0.54% | 18.60x |
| Bonobos | 3.45% | 16.08x |
| Intermix | 2.33% | 15.45x |
| Madewell | 6.26% | 15.21x |
| Uniqlo | 3.55% | 14.56x |
| Lorna Jane | 1.07% | 14.22x |
| Zara | 5.80% | 14.06x |
| American Apparel | 8.00% | 13.91x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Assorted Topics (Animals, Clothing, Events, Education).
| Content Affinity | Composition | Index |
| Assorted Topics (Animals, Clothing, Events, Education) | 0.03% | 10.68x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 8.93x |
| Barcode Site & App Users | 0.02% | 7.46x |
| ISPs & Local Services | 0.03% | 7.40x |
| Fashion & Cosmetics | 0.01% | 4.69x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.01% | 4.33x |
| Content Streamers & Downloaders | 0.02% | 4.32x |
| Texas Off-Roading | 0.03% | 3.94x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Parenting & Nutrition | 0.01% | 3.37x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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