Dstillery Audiences

WORLD MARKET

Audience Size: 32.4 Thousand Devices

Explore the World Market Audience

Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 32.4 thousand unique devices whose actions qualify for the World Market audience.

Dstillery Crafted Audiences

INTERESTS

The World Market audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the World Market audience is Mid-Atlantic Voters.

Interest Composition Index
Mid-Atlantic Voters 9.22% 3.93x
Los Angeles Activities Researchers 3.45% 3.12x
Winter Apparel Shoppers 4.96% 3.11x
Weight Loss Researchers 3.45% 2.91x
Retired Government Employees 4.96% 2.89x
Arizona Wildcats Fans 5.67% 2.85x
Open Source Developers 5.67% 2.83x
California County and Local Fair Visitors 8.51% 2.81x
Classical Music Enthusiasts 4.26% 2.66x
Washington DC Trip Planners 7.09% 2.63x
Composition Percentage: The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The World Market audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the World Market audience is REI.

Location Composition Index
REI 3.11% 19.52x
Lorna Jane 0.45% 19.27x
Madewell 2.32% 13.26x
Patagonia 0.66% 11.82x
Lane Bryant 9.02% 11.81x
Calvin Klein 0.21% 10.96x
Intermix 0.24% 10.67x
Armani 1.12% 10.62x
Urban Outfitters 2.14% 10.08x
Free People 1.66% 9.94x
Composition Percentage: The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the World Market audience is Washington & Northern Virginia.

Content Affinity Composition Index
Washington & Northern Virginia 4.96% 7.65x
Alberta Canada Cluster 0.61% 4.24x
Hawaii News 1.02% 4.08x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.85% 3.89x
Space & National Security 0.88% 3.85x
Quebec Hunting & Outdoors Cluster 0.01% 3.71x
Local Events & Travel Guide 1.33% 3.67x
Guitars & Instruments 1.42% 3.50x
Party Planning & Invitations 1.85% 3.46x
Knitting & Crochet 1.42% 3.42x
Composition Percentage: The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The World Market audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male