Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 69.9 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 6.17% | 2.24x |
| Home Interior Design Enthusiasts | 2.92% | 2.23x |
| Washington Skiers and Snowboarders | 4.46% | 2.04x |
| Home Security Shoppers | 4.80% | 2.02x |
| Trendy Shoe Shoppers | 2.57% | 1.98x |
| Food Bank Researchers | 1.54% | 1.91x |
| COVID Thanksgiving Planners | 2.23% | 1.90x |
| Luxury Retail Shoppers | 4.80% | 1.90x |
| Norfolk and Virginia Beach Trip Planners | 4.80% | 1.83x |
| Ice Skating Enthusiasts | 3.60% | 1.82x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is REI.
| Location | Composition | Index |
| REI | 1.91% | 15.47x |
| Lorna Jane | 0.33% | 10.48x |
| Lane Bryant | 5.36% | 9.72x |
| Old Navy | 9.71% | 9.02x |
| Saint Laurent Paris | 0.17% | 8.43x |
| Columbia | 0.62% | 8.43x |
| Calvin Klein | 0.12% | 7.70x |
| LOFT | 4.11% | 7.51x |
| Mens Wearhouse | 6.10% | 7.49x |
| Chicos | 4.47% | 6.95x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Dial-Up Internet.
| Content Affinity | Composition | Index |
| Dial-Up Internet | 0.51% | 4.37x |
| Washington & Northern Virginia | 2.74% | 4.27x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Gossip & Entertainment | 0.51% | 3.62x |
| Parenting & Nutrition | 0.01% | 3.37x |
| Tahoe & Reno Tourism | 0.51% | 3.32x |
| Pacific Northwest Sports & News Cluster | 1.20% | 3.28x |
| Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) | 0.12% | 3.24x |
| Assorted Topics (Allergies, Chinese Goods, Trade Shows, Apparel, Product Reviews) | 0.41% | 3.18x |
| Conservatives & Conspiracies | 0.69% | 2.90x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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