Explore the World Market Audience
Below you'll find more information about the World Market audience, broken down in different categories based on their digital and physical behaviors. These are 45.6 thousand unique devices whose actions qualify for the World Market audience.
INTERESTS
The World Market audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the World Market audience is Office Reopening Researchers.
| Interest | Composition | Index |
| Office Reopening Researchers | 3.25% | 3.18x |
| Home-Made Face Mask Researchers | 2.44% | 2.79x |
| Home DIY Enthusiasts | 3.05% | 2.62x |
| Ice Skating Enthusiasts | 3.46% | 2.34x |
| Thrift Store Shoppers | 3.25% | 2.32x |
| Sightseeing Travelers | 3.46% | 2.14x |
| Hulu Users | 2.64% | 2.13x |
| Quarantine Planners | 1.83% | 2.13x |
| Readers of Spanish Content | 2.64% | 2.12x |
| Competitive Sports Participants | 2.44% | 2.12x |
Composition Percentage:
The overlap percentage between the World Market audience and the Interest attribute.
Index: A comparison of the World Market audience to the internet population.
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APPAREL RETAILERS
The World Market audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the World Market audience is REI.
| Location | Composition | Index |
| REI | 2.90% | 16.09x |
| Lorna Jane | 0.38% | 15.26x |
| Patagonia | 0.78% | 12.07x |
| Lane Bryant | 9.33% | 11.74x |
| Madewell | 1.87% | 10.91x |
| Urban Outfitters | 2.35% | 10.13x |
| Old Navy | 14.25% | 9.89x |
| Free People | 1.60% | 9.06x |
| LOFT | 6.40% | 9.04x |
| Ann Taylor | 1.16% | 8.80x |
Composition Percentage:
The overlap percentage between the World Market audience and the Location attribute.
Index: A comparison of the World Market audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the World Market audience is Washington & Northern Virginia.
| Content Affinity | Composition | Index |
| Washington & Northern Virginia | 2.44% | 4.62x |
| Alberta Canada Cluster | 0.61% | 4.24x |
| Hawaii News | 1.02% | 4.08x |
| Motorcycle Lifestyle Researchers | 1.02% | 3.79x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 3.71x |
| Vermont Cluster | 0.41% | 3.67x |
| Startup Investment | 0.43% | 3.55x |
| New York City Real Estate Research Cluster | 0.81% | 3.43x |
| Online Ticket Buyers | 0.41% | 3.40x |
| Parenting & Nutrition | 0.01% | 3.37x |
Composition Percentage:
The overlap percentage between the World Market audience and the Content Affinity attribute.
Index: A comparison of the World Market audience to the internet population.
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DEMOGRAPHICS
The World Market audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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