Dstillery Audiences

YMCA

Audience Size: 1.3 Million Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Fitness Activity Tracker Users.

Interest Composition Index
Fitness Activity Tracker Users 4.42% 1.53x
North East State Fair Visitors 3.83% 1.50x
Water Park Visitors 3.64% 1.50x
Duke Blue Devils Fans 3.55% 1.50x
Rowing Enthusiasts 3.86% 1.50x
North Carolina Football Fans 3.83% 1.47x
Swimming Enthusiasts 3.79% 1.47x
Cycling Enthusiasts 3.68% 1.46x
Competitive Wrestling Enthusiasts 3.58% 1.45x
Recreational Sports Participants 3.89% 1.45x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.

Location Composition Index
Supreme 0.20% 9.11x
Everlane 0.18% 7.63x
Patagonia 1.29% 6.15x
Joe's Jeans 0.29% 6.13x
Calvin Klein 0.52% 5.98x
Intermix 0.88% 5.58x
Uniqlo 1.81% 5.47x
Bonobos 1.55% 5.45x
REI 1.66% 5.43x
Topshop 0.43% 5.40x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Alternative Streaming Services.

Content Affinity Composition Index
Alternative Streaming Services 0.03% 2.98x
London Tourism 0.02% 2.57x
Assorted Topics (Safari, Health, Wellness, Sports) 0.02% 2.46x
College Sports 0.23% 2.45x
Home Office Products 0.02% 2.44x
Drawing & Animation 0.02% 2.34x
Quebec Hunting & Outdoors Cluster 0.01% 2.30x
Audio Clips & Sound Effects 0.08% 2.29x
North Carolina Education 1.32% 2.26x
Tattoos & Costumes 0.04% 2.26x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male