Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 86.6 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Cincinnati Bengals Fans.
| Interest | Composition | Index |
| Cincinnati Bengals Fans | 4.29% | 2.03x |
| AT&T Wireless Customers | 0.07% | 1.95x |
| Country Home Decorators | 3.43% | 1.94x |
| Jacksonville Jaguars Fans | 4.00% | 1.90x |
| Commercial Contractors & Designers | 2.71% | 1.90x |
| Subaru Vehicle Shoppers | 3.14% | 1.88x |
| Hawaii Trip Planners | 3.43% | 1.87x |
| Professional Lacrosse Fans | 4.14% | 1.84x |
| Chess Enthusiasts | 3.00% | 1.84x |
| Retired Health Insurance Researchers | 2.86% | 1.82x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Calvin Klein.
| Location | Composition | Index |
| Calvin Klein | 0.12% | 6.47x |
| Intermix | 0.13% | 6.02x |
| Urban Outfitters | 1.10% | 5.18x |
| Patagonia | 0.28% | 4.96x |
| Free People | 0.79% | 4.78x |
| Saint Laurent Paris | 0.09% | 4.30x |
| The North Face | 0.56% | 4.17x |
| Talbots | 2.04% | 4.15x |
| Madewell | 0.72% | 4.11x |
| Lululemon | 1.14% | 4.11x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is School Curriculum.
| Content Affinity | Composition | Index |
| School Curriculum | 0.57% | 6.96x |
| DIY Decoration & Furniture | 0.57% | 4.74x |
| New England Universities | 0.43% | 4.35x |
| Police Gear | 0.20% | 3.72x |
| Antiques & Auctions | 0.43% | 3.68x |
| RPG Games | 0.28% | 3.59x |
| New York City Education & News Cluster | 0.29% | 3.42x |
| Pharmacy | 0.20% | 3.41x |
| Teaching Tools for Kids | 0.86% | 3.36x |
| Dating & Relationships | 1.00% | 3.19x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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