Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| North Carolina Football Fans | 2.99% | 1.40x |
| North Carolina Travel Researchers | 2.90% | 1.35x |
| Asheville Trip Planners | 2.46% | 1.31x |
| Myrtle Beach Trip Planners | 2.13% | 1.29x |
| UNC Tar Heels Fans | 2.02% | 1.26x |
| Water Park Visitors | 2.48% | 1.26x |
| Indiana Hoosiers Fans | 2.23% | 1.25x |
| Pittsburgh Pirates Fans | 2.03% | 1.24x |
| Norfolk and Virginia Beach Trip Planners | 2.71% | 1.24x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.12% | 6.13x |
| Supreme | 0.17% | 5.74x |
| LL Bean | 0.48% | 5.02x |
| Calvin Klein | 0.47% | 4.92x |
| Topshop | 0.28% | 4.78x |
| Bonobos | 1.01% | 4.70x |
| Uniqlo | 1.14% | 4.67x |
| Free People | 1.64% | 4.52x |
| REI | 1.35% | 4.48x |
| Urban Outfitters | 3.45% | 4.48x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Quinceanera Planning.
| Content Affinity | Composition | Index |
| Quinceanera Planning | 0.02% | 3.00x |
| Rural Living | 0.01% | 2.56x |
| Toronto Tourism | 0.02% | 2.06x |
| Texas Off-Roading | 0.01% | 1.97x |
| Scotland Travel | 0.03% | 1.92x |
| Sports - Golf, Hunting, Fishing | 0.04% | 1.88x |
| North Carolina Education | 1.13% | 1.82x |
| North Carolina | 1.57% | 1.75x |
| Lacrosse College Athletics | 0.19% | 1.72x |
| Southeast College Athletics | 0.25% | 1.72x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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