Dstillery Audiences

YMCA

Audience Size: 352 Thousand Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 352 thousand unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.09% 2.26x
Big Box Store Jewelry Sale Shoppers 0.09% 1.99x
AT&T Wireless Customers 0.07% 1.95x
Wireless Headphone Researchers 0.06% 1.94x
Professional Lacrosse Fans 4.78% 1.80x
Swimming Enthusiasts 1.93% 1.79x
Cape Cod News Readers 1.58% 1.77x
Indoor Cycling & Spinning Enthusiasts 0.81% 1.73x
Volleyball Enthusiasts 4.55% 1.71x
Big East Fans 2.85% 1.70x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.05% 6.81x
Supreme 0.02% 2.84x
Topshop 0.09% 2.57x
Lululemon 3.11% 2.57x
LL Bean 0.49% 2.50x
Urban Outfitters 2.28% 2.40x
Maurices 10.89% 2.39x
The North Face 1.20% 2.38x
REI 1.29% 2.35x
Talbots 3.63% 2.34x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 0.10% 5.84x
Farming & Agriculture 0.06% 3.77x
Illinois College Sports 0.12% 3.52x
Internet Service Provider Sites 0.05% 3.49x
Cakes & Sweets 0.09% 3.47x
Women Shoppers 0.04% 3.41x
Mail Order Food 0.04% 3.37x
Machines & Industrial Supplies 0.09% 2.99x
US Cycling 0.81% 2.97x
Child Development 0.06% 2.89x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female