Dstillery Audiences

YMCA

Audience Size: 1.5 Million Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
North Carolina Football Fans 3.35% 1.39x
North East State Fair Visitors 3.30% 1.37x
Ohio County and Local Fair Visitors 3.31% 1.32x
Indiana Hoosiers Fans 2.99% 1.31x
Water Park Visitors 3.39% 1.29x
UNC Tar Heels Fans 2.70% 1.29x
North Carolina Travel Researchers 3.10% 1.29x
Cininnati Reds Fans 2.83% 1.28x
Recreational Sports Participants 2.84% 1.24x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.

Location Composition Index
Supreme 0.18% 6.78x
Everlane 0.14% 6.43x
Topshop 0.43% 5.15x
Patagonia 1.25% 5.10x
LL Bean 0.58% 5.07x
Intermix 0.79% 4.94x
Calvin Klein 0.42% 4.86x
Carhartt 0.48% 4.77x
Madewell 2.05% 4.75x
Bonobos 1.38% 4.73x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Rural Living.

Content Affinity Composition Index
Rural Living 0.02% 4.00x
Active Lifestyle Enthusiasts 0.02% 3.76x
Homeschooling 0.07% 3.17x
Survey Websites 0.01% 2.79x
Environmentally Friendly Cars 0.01% 2.73x
Quebec Hunting & Outdoors Cluster 0.01% 2.30x
Survival Guides 0.02% 1.98x
Home Office Products 0.03% 1.98x
North Carolina Education 1.08% 1.89x
Concert Posters 0.05% 1.85x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female