Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 115.3 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Lobbyists.
| Interest | Composition | Index |
| Lobbyists | 3.07% | 2.65x |
| Marines | 2.53% | 2.52x |
| Chess Enthusiasts | 2.35% | 2.48x |
| Cleveland Browns Fans | 2.89% | 2.47x |
| Medieval History Enthusiasts | 2.35% | 2.42x |
| Western Canada Skiers and Snowboarders | 2.35% | 2.36x |
| Classical Music Enthusiasts | 2.53% | 2.33x |
| Ireland Trip Planners | 2.17% | 2.30x |
| Civil War History Buff | 3.44% | 2.30x |
| Competitive Tri-Athletes | 3.44% | 2.25x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.04% | 6.07x |
| Urban Outfitters | 1.28% | 5.51x |
| Patagonia | 0.32% | 4.96x |
| Ann Taylor | 0.65% | 4.95x |
| Lululemon | 1.49% | 4.82x |
| REI | 0.86% | 4.75x |
| LL Bean | 0.33% | 4.58x |
| American Apparel | 0.55% | 4.25x |
| Madewell | 0.72% | 4.19x |
| Maurices | 5.93% | 4.14x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Crossword & Puzzle Players.
| Content Affinity | Composition | Index |
| Crossword & Puzzle Players | 0.54% | 4.91x |
| Charity Walks | 0.36% | 3.92x |
| New York City Education & News Cluster | 0.30% | 3.88x |
| Middle East News | 0.36% | 3.80x |
| Party Suppliers | 0.15% | 3.35x |
| Homemade Jewelry & Crafts | 0.09% | 3.16x |
| Machines & Industrial Supplies | 0.09% | 2.99x |
| Paleo & Keto Diet Enthusiasts | 0.13% | 2.92x |
| Ancestry & Memorial Researchers | 0.15% | 2.87x |
| Pool Cleaning | 0.10% | 2.85x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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