Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 412 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.07% | 1.95x |
| Swimming Enthusiasts | 2.46% | 1.93x |
| Volleyball Enthusiasts | 4.34% | 1.72x |
| High School Sports Researchers | 4.01% | 1.71x |
| French Language Learners | 3.26% | 1.69x |
| Fitness Activity Tracker Users | 3.47% | 1.69x |
| K12 Education Resource Researchers | 2.81% | 1.63x |
| College Athletic Scholarships Researchers | 3.07% | 1.62x |
| Northwestern Wildcats Fans | 2.74% | 1.59x |
| North Carolina Football Fans | 3.92% | 1.59x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.03% | 9.32x |
| Supreme | 0.01% | 2.84x |
| Patagonia | 0.37% | 2.64x |
| Bonobos | 0.44% | 2.50x |
| Lululemon | 2.06% | 2.43x |
| REI | 0.87% | 2.34x |
| Talbots | 2.61% | 2.34x |
| Urban Outfitters | 1.56% | 2.34x |
| Brooks Brothers | 1.28% | 2.27x |
| Madewell | 1.07% | 2.23x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 0.10% | 5.84x |
| Farming & Agriculture | 0.07% | 4.16x |
| Maps & Navigation | 0.16% | 3.84x |
| Electrical Engineering | 0.07% | 3.79x |
| Medical Supplies and Information | 0.07% | 3.75x |
| Internet Radio | 0.05% | 3.61x |
| Mobile Industry Information | 0.05% | 3.61x |
| Action Sports | 0.05% | 3.58x |
| Philanthropy - Charities & Fundraising | 0.05% | 3.48x |
| Lacrosse College Athletics | 0.05% | 3.35x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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