Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 932.8 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Shelf-Stable Food Content Readers.
| Interest | Composition | Index |
| Shelf-Stable Food Content Readers | 0.11% | 3.99x |
| AT&T Wireless Customers | 0.07% | 1.95x |
| North East State Fair Visitors | 3.48% | 1.95x |
| Swimming Enthusiasts | 2.77% | 1.88x |
| Competitive Sports Participants | 2.45% | 1.82x |
| School Closings Updates Readers | 0.67% | 1.79x |
| Northwestern Wildcats Fans | 2.98% | 1.71x |
| Running Enthusiasts | 2.31% | 1.70x |
| Michigan Wolverines Fans | 3.12% | 1.69x |
| New England Patriots Fans | 3.02% | 1.68x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.15% | 8.44x |
| Everlane | 0.13% | 8.01x |
| Patagonia | 1.06% | 6.79x |
| Calvin Klein | 0.39% | 5.84x |
| Intermix | 0.60% | 5.67x |
| Joe's Jeans | 0.16% | 5.44x |
| Uniqlo | 1.31% | 5.31x |
| Bonobos | 1.13% | 5.23x |
| REI | 1.32% | 5.21x |
| Madewell | 1.87% | 5.11x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Canada Shopping - Lifestyle and Mommy Blogs.
| Content Affinity | Composition | Index |
| Canada Shopping - Lifestyle and Mommy Blogs | 0.11% | 4.67x |
| Homeschooling | 0.07% | 3.99x |
| College Sports | 0.28% | 3.98x |
| Retail Industry News | 0.11% | 3.82x |
| Psychology & Social Work | 0.14% | 3.40x |
| Canadian News | 0.11% | 3.18x |
| Organic Beauty & Skincare Products | 0.18% | 3.16x |
| Paper & Packaging | 0.04% | 3.02x |
| Arabic News | 0.11% | 2.96x |
| Healthcare Jobs | 0.18% | 2.89x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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