Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 228.6 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is AT&T Wireless Customers.
| Interest | Composition | Index |
| AT&T Wireless Customers | 0.07% | 1.95x |
| Swimming Enthusiasts | 3.19% | 1.86x |
| College Athletic Scholarships Researchers | 4.39% | 1.77x |
| North East State Fair Visitors | 3.61% | 1.66x |
| Fitness Activity Tracker Users | 4.17% | 1.65x |
| School Closings Updates Readers | 1.33% | 1.63x |
| Yale University Fans | 2.34% | 1.59x |
| Professional Lacrosse Fans | 4.72% | 1.58x |
| Cape Cod News Readers | 2.31% | 1.56x |
| Rowing Enthusiasts | 3.35% | 1.55x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Joe's Jeans.
| Location | Composition | Index |
| Joe's Jeans | 0.04% | 5.15x |
| Topshop | 0.03% | 3.72x |
| Urban Outfitters | 0.59% | 2.72x |
| REI | 0.37% | 2.65x |
| Patagonia | 0.15% | 2.62x |
| Levi Strauss | 0.02% | 2.62x |
| Calvin Klein | 0.04% | 2.60x |
| Armani | 0.26% | 2.60x |
| Lululemon | 0.74% | 2.59x |
| Bonobos | 0.15% | 2.49x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Electrical Engineering.
| Content Affinity | Composition | Index |
| Electrical Engineering | 0.07% | 3.79x |
| Medical Supplies and Information | 0.07% | 3.75x |
| Car Keys, Locks & Remotes | 0.07% | 3.72x |
| Medical Journals | 0.16% | 3.70x |
| Humor & Entertainment | 0.07% | 3.43x |
| Lawns & Pest Control | 0.10% | 3.24x |
| Machines & Industrial Supplies | 0.09% | 2.99x |
| Celebrity Gossip | 0.10% | 2.98x |
| Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) | 0.16% | 2.98x |
| Pool Cleaning | 0.10% | 2.85x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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