Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 742.9 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Running Enthusiasts.
| Interest | Composition | Index |
| Running Enthusiasts | 1.22% | 1.53x |
| Duke Blue Devils Fans | 1.57% | 1.42x |
| Minnesota Twins Fans | 1.46% | 1.42x |
| Recreational Sports Participants | 1.43% | 1.42x |
| NCAA Fans | 1.25% | 1.40x |
| Competitive Sports Participants | 1.04% | 1.38x |
| Swimming Enthusiasts | 1.17% | 1.37x |
| UConn Huskies Fans | 1.16% | 1.36x |
| Clemson Tigers Fans | 1.65% | 1.36x |
| Big East Fans | 1.43% | 1.36x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.53% | 7.32x |
| Uniqlo | 0.54% | 6.94x |
| Free People | 0.74% | 6.65x |
| Urban Outfitters | 1.68% | 6.54x |
| American Apparel | 1.10% | 6.47x |
| Saint Laurent Paris | 0.35% | 6.18x |
| Intermix | 0.32% | 6.08x |
| Eddie Bauer | 0.56% | 5.88x |
| Armani | 0.78% | 5.87x |
| Ann Taylor | 0.65% | 5.84x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Memphis News.
| Content Affinity | Composition | Index |
| Memphis News | 0.21% | 2.98x |
| Fire Fighting | 0.10% | 2.24x |
| Professional Audio Visual | 0.05% | 1.99x |
| Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) | 0.08% | 1.94x |
| Central & Northwest Ohio Cluster | 0.88% | 1.87x |
| Holiday Gifts | 0.10% | 1.81x |
| New England & Ivy League Sports | 0.36% | 1.77x |
| Illinois College Sports | 0.04% | 1.75x |
| Rhode Island Cluster | 0.26% | 1.73x |
| Pacific Northwest Sports & News Cluster | 0.65% | 1.71x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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