Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 232 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.12% | 2.29x |
| Home Custom Bedroom Decorators | 0.30% | 2.26x |
| Custom Home Lighting Shoppers | 0.30% | 2.26x |
| Ivy League College Researchers | 0.66% | 2.12x |
| Louisiana Trip Planners | 3.35% | 2.02x |
| AT&T Wireless Customers | 0.07% | 1.95x |
| Women's Fitness Enthusiasts | 0.66% | 1.79x |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.09% | 1.76x |
| Milwaukee Brewers Fans | 2.96% | 1.70x |
| Louisiana Activities Researchers | 1.02% | 1.67x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.03% | 4.93x |
| Calvin Klein | 0.05% | 3.37x |
| The North Face | 0.26% | 3.18x |
| REI | 0.30% | 3.04x |
| Buckle | 1.60% | 2.99x |
| Madewell | 0.39% | 2.92x |
| LL Bean | 0.13% | 2.91x |
| Bonobos | 0.16% | 2.90x |
| Ann Taylor | 0.27% | 2.88x |
| Lululemon | 0.77% | 2.84x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Auto Tires & Parts Repair Researchers.
| Content Affinity | Composition | Index |
| Auto Tires & Parts Repair Researchers | 0.10% | 5.84x |
| Alaska Cluster | 0.08% | 4.41x |
| Serbia & Albania Cluster | 0.09% | 4.35x |
| New England Universities | 0.09% | 3.95x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.08% | 3.91x |
| Weight Lifting Enthusiasts | 0.18% | 3.77x |
| Internet Service Provider Sites | 0.05% | 3.49x |
| Accounting | 0.06% | 3.06x |
| Machines & Industrial Supplies | 0.09% | 2.99x |
| Pool Cleaning | 0.10% | 2.85x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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