Dstillery Audiences

YMCA

Audience Size: 1.5 Million Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
Recreational Sports Participants 1.88% 1.53x
Fitness Activity Tracker Users 1.75% 1.50x
Swimming Enthusiasts 1.39% 1.43x
North Carolina Football Fans 1.73% 1.39x
Running Enthusiasts 1.26% 1.37x
Boston Trip Planners 1.24% 1.37x
Nashville Activity Researchers 1.31% 1.36x
UConn Huskies Fans 1.22% 1.35x
Luxury Fitness Shoppers 1.39% 1.35x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Everlane.

Location Composition Index
Everlane 0.08% 7.20x
Levi Strauss 0.81% 6.06x
Uniqlo 0.88% 5.71x
Free People 1.16% 5.46x
Express Outlets 0.29% 5.26x
Club Monaco 0.62% 5.21x
Intermix 0.52% 5.18x
Columbia 0.65% 5.02x
Eddie Bauer 0.86% 4.93x
Calvin Klein 0.56% 4.87x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Local & Travel England - East Midlands.

Content Affinity Composition Index
Local & Travel England - East Midlands 0.02% 2.10x
Online Games 0.21% 2.05x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 2.03x
Memphis News 0.14% 1.96x
Chemicals 0.04% 1.92x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.07% 1.84x
Illinois College Sports 0.06% 1.79x
Paper & Packaging 0.05% 1.79x
Active Lifestyle Enthusiasts 0.01% 1.78x
Flags & Trump 0.01% 1.77x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male