Dstillery Audiences

YMCA

Audience Size: 1.7 Million Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
North Carolina Football Fans 3.57% 1.66x
North Carolina Travel Researchers 3.37% 1.65x
Duke Blue Devils Fans 3.11% 1.57x
Kentucky Wildcats Fans 2.72% 1.54x
UNC Tar Heels Fans 2.77% 1.53x
Louisville Cardinals Fans 2.58% 1.47x
Fitness Activity Tracker Users 3.15% 1.46x
NCAA Fans 2.78% 1.45x
Indiana Hoosiers Fans 2.94% 1.44x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Everlane.

Location Composition Index
Everlane 0.11% 5.41x
Uniqlo 1.19% 4.77x
LL Bean 0.47% 4.76x
Topshop 0.22% 4.68x
Levi Strauss 1.00% 4.66x
Calvin Klein 0.59% 4.47x
Free People 1.74% 4.47x
Bonobos 0.84% 4.44x
REI 1.60% 4.36x
Intermix 0.67% 4.30x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Local & Travel England - North Midlands.

Content Affinity Composition Index
Local & Travel England - North Midlands 0.01% 4.94x
Fashion & Cosmetics 0.02% 4.65x
Environmentally Friendly Cars 0.03% 4.51x
Assorted Topics (Malta Travel, New Zeeland Online Shopping, Academic Sales) 0.03% 4.25x
Parenting & Nutrition 0.02% 3.17x
Barcode Site & App Users 0.01% 3.12x
Quinceanera Planning 0.02% 3.00x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 2.80x
Online Games 0.52% 2.60x
Assorted Topics (Email Hosting, Bitcoin, Online Texting, Online Calling) 0.05% 2.56x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female