Dstillery Audiences

YMCA

Audience Size: 1.7 Million Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
Fitness Activity Tracker Users 1.86% 1.53x
Cape Cod News Readers 1.63% 1.51x
Swimming Enthusiasts 1.42% 1.51x
North Carolina Football Fans 2.03% 1.49x
Running Enthusiasts 1.57% 1.49x
Duke Blue Devils Fans 1.79% 1.47x
Iowa Hawkeyes Fans 1.44% 1.44x
Big East Fans 1.73% 1.44x
Competitive Sports Participants 1.46% 1.44x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Everlane.

Location Composition Index
Everlane 0.10% 6.96x
Levi Strauss 0.94% 6.01x
Uniqlo 1.09% 5.76x
Intermix 0.66% 5.38x
LL Bean 0.39% 5.36x
Club Monaco 0.68% 5.24x
Free People 1.54% 5.20x
Calvin Klein 0.66% 5.18x
Eddie Bauer 1.21% 5.09x
REI 1.65% 5.09x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Italy Cluster.

Content Affinity Composition Index
Italy Cluster 0.03% 2.15x
Holistic Medicine 0.08% 2.05x
Law School Research Cluster 0.07% 2.03x
Memphis News 0.15% 2.01x
Homeschooling 0.04% 1.98x
Assorted Topics (Car Rental, Travel, Fashion, Blogs) 0.01% 1.93x
North Carolina Education 0.87% 1.88x
New England Universities 0.87% 1.88x
College Sports 0.19% 1.86x
Virginia Athletics 0.07% 1.83x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male