Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| Recreational Sports Participants | 1.88% | 1.53x |
| Fitness Activity Tracker Users | 1.75% | 1.50x |
| Swimming Enthusiasts | 1.39% | 1.43x |
| North Carolina Football Fans | 1.73% | 1.39x |
| Running Enthusiasts | 1.26% | 1.37x |
| Boston Trip Planners | 1.24% | 1.37x |
| Nashville Activity Researchers | 1.31% | 1.36x |
| UConn Huskies Fans | 1.22% | 1.35x |
| Luxury Fitness Shoppers | 1.39% | 1.35x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Curious about what else the YMCA audience is interested in?
Sign Up
APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.08% | 7.20x |
| Levi Strauss | 0.81% | 6.06x |
| Uniqlo | 0.88% | 5.71x |
| Free People | 1.16% | 5.46x |
| Express Outlets | 0.29% | 5.26x |
| Club Monaco | 0.62% | 5.21x |
| Intermix | 0.52% | 5.18x |
| Columbia | 0.65% | 5.02x |
| Eddie Bauer | 0.86% | 4.93x |
| Calvin Klein | 0.56% | 4.87x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Want to find more of the YMCA audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Local & Travel England - East Midlands.
| Content Affinity | Composition | Index |
| Local & Travel England - East Midlands | 0.02% | 2.10x |
| Online Games | 0.21% | 2.05x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.02% | 2.03x |
| Memphis News | 0.14% | 1.96x |
| Chemicals | 0.04% | 1.92x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.07% | 1.84x |
| Illinois College Sports | 0.06% | 1.79x |
| Paper & Packaging | 0.05% | 1.79x |
| Active Lifestyle Enthusiasts | 0.01% | 1.78x |
| Flags & Trump | 0.01% | 1.77x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Want to see more of the Content Affinities the YMCA audience visits?
Sign Up
DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
Interested in seeing other characteristics of the YMCA audience?
Sign Up