Dstillery Audiences

YMCA

Audience Size: 228.6 Thousand Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 228.6 thousand unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.95x
Swimming Enthusiasts 3.19% 1.86x
College Athletic Scholarships Researchers 4.39% 1.77x
North East State Fair Visitors 3.61% 1.66x
Fitness Activity Tracker Users 4.17% 1.65x
School Closings Updates Readers 1.33% 1.63x
Yale University Fans 2.34% 1.59x
Professional Lacrosse Fans 4.72% 1.58x
Cape Cod News Readers 2.31% 1.56x
Rowing Enthusiasts 3.35% 1.55x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Joe's Jeans.

Location Composition Index
Joe's Jeans 0.04% 5.15x
Topshop 0.03% 3.72x
Urban Outfitters 0.59% 2.72x
REI 0.37% 2.65x
Patagonia 0.15% 2.62x
Levi Strauss 0.02% 2.62x
Calvin Klein 0.04% 2.60x
Armani 0.26% 2.60x
Lululemon 0.74% 2.59x
Bonobos 0.15% 2.49x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 0.07% 3.79x
Medical Supplies and Information 0.07% 3.75x
Car Keys, Locks & Remotes 0.07% 3.72x
Medical Journals 0.16% 3.70x
Humor & Entertainment 0.07% 3.43x
Lawns & Pest Control 0.10% 3.24x
Machines & Industrial Supplies 0.09% 2.99x
Celebrity Gossip 0.10% 2.98x
Assorted Topics (Event Tracking, Trade Shows, Pharmaceutical Data, Data Science) 0.16% 2.98x
Pool Cleaning 0.10% 2.85x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female