Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 538.4 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Cleveland Cavaliers Fans.
| Interest | Composition | Index |
| Cleveland Cavaliers Fans | 4.18% | 2.18x |
| Ohio County and Local Fair Visitors | 6.82% | 2.11x |
| Running Enthusiasts | 3.26% | 2.06x |
| Business Incorporating & LLC Filing Researchers | 3.44% | 1.97x |
| AT&T Wireless Customers | 0.07% | 1.95x |
| Ohio State Buckeyes Fans | 4.91% | 1.93x |
| Nashville Trip Planners | 4.55% | 1.93x |
| Beard Care Researchers | 4.05% | 1.83x |
| Cleveland Browns Fans | 4.48% | 1.83x |
| Mens Business Clothes Shoppers | 2.58% | 1.83x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Johnston and Murphy.
| Location | Composition | Index |
| Johnston and Murphy | 0.01% | 10.90x |
| Supreme | 0.07% | 6.93x |
| Everlane | 0.06% | 6.62x |
| Patagonia | 0.63% | 5.79x |
| Calvin Klein | 0.22% | 5.37x |
| LL Bean | 0.38% | 4.92x |
| Topshop | 0.12% | 4.60x |
| Lululemon | 2.12% | 4.50x |
| Madewell | 1.18% | 4.46x |
| Uniqlo | 0.67% | 4.46x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Learning & Development Products.
| Content Affinity | Composition | Index |
| Learning & Development Products | 0.49% | 5.24x |
| Chef & Restaurant Resources | 0.31% | 4.99x |
| Action Sports | 0.18% | 4.01x |
| China Cluster | 0.18% | 4.01x |
| Community Planning & Transportation | 0.12% | 3.98x |
| Christian Music | 0.12% | 3.96x |
| Perfume, Makeup & Cosmetics | 0.25% | 3.91x |
| Organic Beauty & Skincare Products | 0.18% | 3.54x |
| Children's Health | 0.25% | 3.52x |
| Lighting & Power | 0.18% | 3.37x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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