Dstillery Audiences

YMCA

Audience Size: 742.9 Thousand Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 742.9 thousand unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Running Enthusiasts.

Interest Composition Index
Running Enthusiasts 1.22% 1.53x
Duke Blue Devils Fans 1.57% 1.42x
Minnesota Twins Fans 1.46% 1.42x
Recreational Sports Participants 1.43% 1.42x
NCAA Fans 1.25% 1.40x
Competitive Sports Participants 1.04% 1.38x
Swimming Enthusiasts 1.17% 1.37x
UConn Huskies Fans 1.16% 1.36x
Clemson Tigers Fans 1.65% 1.36x
Big East Fans 1.43% 1.36x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.53% 7.32x
Uniqlo 0.54% 6.94x
Free People 0.74% 6.65x
Urban Outfitters 1.68% 6.54x
American Apparel 1.10% 6.47x
Saint Laurent Paris 0.35% 6.18x
Intermix 0.32% 6.08x
Eddie Bauer 0.56% 5.88x
Armani 0.78% 5.87x
Ann Taylor 0.65% 5.84x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Memphis News.

Content Affinity Composition Index
Memphis News 0.21% 2.98x
Fire Fighting 0.10% 2.24x
Professional Audio Visual 0.05% 1.99x
Assorted Topics #11554 (Children'S Activities, Outdoor Play, Viral Media) 0.08% 1.94x
Central & Northwest Ohio Cluster 0.88% 1.87x
Holiday Gifts 0.10% 1.81x
New England & Ivy League Sports 0.36% 1.77x
Illinois College Sports 0.04% 1.75x
Rhode Island Cluster 0.26% 1.73x
Pacific Northwest Sports & News Cluster 0.65% 1.71x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male