Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 155.4 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Big East Fans.
| Interest | Composition | Index |
| Big East Fans | 4.38% | 2.11x |
| Cleveland Indians Fans | 5.08% | 2.11x |
| Lacrosse Enthusiasts | 4.08% | 2.09x |
| AT&T Wireless Customers | 0.07% | 1.95x |
| Cininnati Reds Fans | 4.67% | 1.94x |
| Rowing Enthusiasts | 3.68% | 1.92x |
| Professional Lacrosse Fans | 4.03% | 1.88x |
| Government Student Loan Researchers | 3.38% | 1.85x |
| College Athletic Scholarships Researchers | 3.56% | 1.80x |
| Fitness Activity Tracker Users | 3.79% | 1.80x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.04% | 6.33x |
| Urban Outfitters | 0.97% | 5.26x |
| Lululemon | 1.19% | 5.09x |
| Calvin Klein | 0.07% | 4.96x |
| REI | 0.74% | 4.64x |
| Bonobos | 0.24% | 4.52x |
| The North Face | 0.38% | 4.36x |
| Patagonia | 0.24% | 4.34x |
| Ann Taylor | 0.34% | 4.17x |
| Talbots | 1.80% | 4.01x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Lacrosse College Athletics.
| Content Affinity | Composition | Index |
| Lacrosse College Athletics | 0.23% | 7.95x |
| Southeast College Athletics | 0.23% | 5.05x |
| Film Production | 0.18% | 4.98x |
| China Cluster | 0.23% | 4.35x |
| US Soccer | 0.23% | 3.78x |
| Pakistan Cluster | 0.29% | 3.60x |
| Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) | 0.12% | 3.53x |
| Machines & Industrial Supplies | 0.18% | 3.49x |
| Free Online Game Players | 0.12% | 3.48x |
| Online Media Converters | 0.12% | 3.46x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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