Dstillery Audiences

YMCA

Audience Size: 412 Thousand Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 412 thousand unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is AT&T Wireless Customers.

Interest Composition Index
AT&T Wireless Customers 0.07% 1.95x
Swimming Enthusiasts 2.46% 1.93x
Volleyball Enthusiasts 4.34% 1.72x
High School Sports Researchers 4.01% 1.71x
French Language Learners 3.26% 1.69x
Fitness Activity Tracker Users 3.47% 1.69x
K12 Education Resource Researchers 2.81% 1.63x
College Athletic Scholarships Researchers 3.07% 1.62x
Northwestern Wildcats Fans 2.74% 1.59x
North Carolina Football Fans 3.92% 1.59x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Johnston and Murphy.

Location Composition Index
Johnston and Murphy 0.03% 9.32x
Supreme 0.01% 2.84x
Patagonia 0.37% 2.64x
Bonobos 0.44% 2.50x
Lululemon 2.06% 2.43x
REI 0.87% 2.34x
Talbots 2.61% 2.34x
Urban Outfitters 1.56% 2.34x
Brooks Brothers 1.28% 2.27x
Madewell 1.07% 2.23x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Auto Tires & Parts Repair Researchers.

Content Affinity Composition Index
Auto Tires & Parts Repair Researchers 0.10% 5.84x
Farming & Agriculture 0.07% 4.16x
Maps & Navigation 0.16% 3.84x
Electrical Engineering 0.07% 3.79x
Medical Supplies and Information 0.07% 3.75x
Internet Radio 0.05% 3.61x
Mobile Industry Information 0.05% 3.61x
Action Sports 0.05% 3.58x
Philanthropy - Charities & Fundraising 0.05% 3.48x
Lacrosse College Athletics 0.05% 3.35x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male