Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Fitness Activity Tracker Users.
| Interest | Composition | Index |
| Fitness Activity Tracker Users | 4.42% | 1.53x |
| North East State Fair Visitors | 3.83% | 1.50x |
| Water Park Visitors | 3.64% | 1.50x |
| Duke Blue Devils Fans | 3.55% | 1.50x |
| Rowing Enthusiasts | 3.86% | 1.50x |
| North Carolina Football Fans | 3.83% | 1.47x |
| Swimming Enthusiasts | 3.79% | 1.47x |
| Cycling Enthusiasts | 3.68% | 1.46x |
| Competitive Wrestling Enthusiasts | 3.58% | 1.45x |
| Recreational Sports Participants | 3.89% | 1.45x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.20% | 9.11x |
| Everlane | 0.18% | 7.63x |
| Patagonia | 1.29% | 6.15x |
| Joe's Jeans | 0.29% | 6.13x |
| Calvin Klein | 0.52% | 5.98x |
| Intermix | 0.88% | 5.58x |
| Uniqlo | 1.81% | 5.47x |
| Bonobos | 1.55% | 5.45x |
| REI | 1.66% | 5.43x |
| Topshop | 0.43% | 5.40x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Alternative Streaming Services.
| Content Affinity | Composition | Index |
| Alternative Streaming Services | 0.03% | 2.98x |
| London Tourism | 0.02% | 2.57x |
| Assorted Topics (Safari, Health, Wellness, Sports) | 0.02% | 2.46x |
| College Sports | 0.23% | 2.45x |
| Home Office Products | 0.02% | 2.44x |
| Drawing & Animation | 0.02% | 2.34x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 2.30x |
| Audio Clips & Sound Effects | 0.08% | 2.29x |
| North Carolina Education | 1.32% | 2.26x |
| Tattoos & Costumes | 0.04% | 2.26x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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