Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 165.4 thousand unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Gift Card Researchers.
| Interest | Composition | Index |
| Gift Card Researchers | 1.03% | 2.87x |
| Restaurant Supply Shoppers | 0.28% | 2.59x |
| Live Concert Fans | 2.81% | 2.58x |
| Apartment Furniture Shoppers | 0.84% | 2.51x |
| Golden Retriever Content Readers | 0.84% | 2.49x |
| Orthopedic Health Researchers | 1.97% | 2.46x |
| Buffalo Bills Fans | 2.81% | 2.41x |
| North East State Fair Visitors | 4.78% | 2.41x |
| Medical Advice Researchers | 0.94% | 2.40x |
| Home Heating and Cooling Researchers | 0.94% | 2.40x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 0.28% | 5.18x |
| Topshop | 0.03% | 5.07x |
| Eddie Bauer | 0.36% | 4.19x |
| Kate Spade | 0.18% | 3.69x |
| Abercrombie & Fitch | 0.30% | 3.66x |
| Charlotte Russe | 0.37% | 3.65x |
| The North Face | 0.20% | 3.34x |
| Buckle | 1.26% | 3.31x |
| Uniqlo | 0.15% | 3.30x |
| White House Black Market | 0.97% | 3.29x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Upstate New York Travel Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Travel Cluster | 1.87% | 10.14x |
| Middle East News | 0.43% | 6.61x |
| Auto Tires & Parts Repair Researchers | 0.10% | 5.84x |
| Antiques & Auctions | 0.47% | 5.77x |
| Hometown Livability | 0.43% | 4.41x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.56% | 4.17x |
| Backpacking | 0.15% | 3.96x |
| Ohio Universities | 0.21% | 3.85x |
| China Cluster | 0.19% | 3.67x |
| Broadway Information | 0.37% | 3.35x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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