Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.7 million unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| Fitness Activity Tracker Users | 1.86% | 1.53x |
| Cape Cod News Readers | 1.63% | 1.51x |
| Swimming Enthusiasts | 1.42% | 1.51x |
| North Carolina Football Fans | 2.03% | 1.49x |
| Running Enthusiasts | 1.57% | 1.49x |
| Duke Blue Devils Fans | 1.79% | 1.47x |
| Iowa Hawkeyes Fans | 1.44% | 1.44x |
| Big East Fans | 1.73% | 1.44x |
| Competitive Sports Participants | 1.46% | 1.44x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.10% | 6.96x |
| Levi Strauss | 0.94% | 6.01x |
| Uniqlo | 1.09% | 5.76x |
| Intermix | 0.66% | 5.38x |
| LL Bean | 0.39% | 5.36x |
| Club Monaco | 0.68% | 5.24x |
| Free People | 1.54% | 5.20x |
| Calvin Klein | 0.66% | 5.18x |
| Eddie Bauer | 1.21% | 5.09x |
| REI | 1.65% | 5.09x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Italy Cluster.
| Content Affinity | Composition | Index |
| Italy Cluster | 0.03% | 2.15x |
| Holistic Medicine | 0.08% | 2.05x |
| Law School Research Cluster | 0.07% | 2.03x |
| Memphis News | 0.15% | 2.01x |
| Homeschooling | 0.04% | 1.98x |
| Assorted Topics (Car Rental, Travel, Fashion, Blogs) | 0.01% | 1.93x |
| North Carolina Education | 0.87% | 1.88x |
| New England Universities | 0.87% | 1.88x |
| College Sports | 0.19% | 1.86x |
| Virginia Athletics | 0.07% | 1.83x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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