Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| North Carolina Football Fans | 3.35% | 1.39x |
| North East State Fair Visitors | 3.30% | 1.37x |
| Ohio County and Local Fair Visitors | 3.31% | 1.32x |
| Indiana Hoosiers Fans | 2.99% | 1.31x |
| Water Park Visitors | 3.39% | 1.29x |
| UNC Tar Heels Fans | 2.70% | 1.29x |
| North Carolina Travel Researchers | 3.10% | 1.29x |
| Cininnati Reds Fans | 2.83% | 1.28x |
| Recreational Sports Participants | 2.84% | 1.24x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.18% | 6.78x |
| Everlane | 0.14% | 6.43x |
| Topshop | 0.43% | 5.15x |
| Patagonia | 1.25% | 5.10x |
| LL Bean | 0.58% | 5.07x |
| Intermix | 0.79% | 4.94x |
| Calvin Klein | 0.42% | 4.86x |
| Carhartt | 0.48% | 4.77x |
| Madewell | 2.05% | 4.75x |
| Bonobos | 1.38% | 4.73x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Rural Living.
| Content Affinity | Composition | Index |
| Rural Living | 0.02% | 4.00x |
| Active Lifestyle Enthusiasts | 0.02% | 3.76x |
| Homeschooling | 0.07% | 3.17x |
| Survey Websites | 0.01% | 2.79x |
| Environmentally Friendly Cars | 0.01% | 2.73x |
| Quebec Hunting & Outdoors Cluster | 0.01% | 2.30x |
| Survival Guides | 0.02% | 1.98x |
| Home Office Products | 0.03% | 1.98x |
| North Carolina Education | 1.08% | 1.89x |
| Concert Posters | 0.05% | 1.85x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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