Dstillery Audiences

YMCA

Audience Size: 1.4 Million Devices

Explore the YMCA Audience

Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the YMCA audience.

Dstillery Crafted Audiences

INTERESTS

The YMCA audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.02% 1.81x
Swimming Enthusiasts 2.76% 1.65x
Fitness Activity Tracker Users 3.22% 1.64x
Water Park Visitors 3.76% 1.56x
Recreational Sports Participants 2.96% 1.56x
Volleyball Enthusiasts 2.94% 1.55x
North Carolina Football Fans 3.40% 1.53x
Rowing Enthusiasts 2.92% 1.53x
North Carolina Travel Researchers 3.27% 1.52x
Competitive Sports Participants 2.57% 1.51x
Composition Percentage: The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The YMCA audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.

Location Composition Index
Supreme 0.19% 8.12x
Everlane 0.17% 6.98x
Patagonia 1.30% 5.86x
Calvin Klein 0.47% 5.52x
Joe's Jeans 0.26% 5.30x
Intermix 0.86% 5.28x
Topshop 0.43% 5.01x
Uniqlo 1.57% 4.92x
REI 1.50% 4.91x
Madewell 2.20% 4.90x
Composition Percentage: The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the YMCA audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 5.56x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.03% 3.34x
Active Lifestyle Enthusiasts 0.02% 3.25x
Credit Unions & Consumer Protection 0.03% 3.13x
Assorted Topics (Retail Products, Food Service, Package Delivery) 0.03% 3.01x
Germany Cluster 0.03% 2.86x
Homeschooling 0.06% 2.84x
Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) 0.06% 2.55x
France Online Music & Quiz Content Cluster 0.04% 2.44x
Turkey & Iran Cluster 0.04% 2.43x
Composition Percentage: The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male