Explore the YMCA Audience
Below you'll find more information about the YMCA audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the YMCA audience.
INTERESTS
The YMCA audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the YMCA audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.02% | 1.81x |
| Swimming Enthusiasts | 2.76% | 1.65x |
| Fitness Activity Tracker Users | 3.22% | 1.64x |
| Water Park Visitors | 3.76% | 1.56x |
| Recreational Sports Participants | 2.96% | 1.56x |
| Volleyball Enthusiasts | 2.94% | 1.55x |
| North Carolina Football Fans | 3.40% | 1.53x |
| Rowing Enthusiasts | 2.92% | 1.53x |
| North Carolina Travel Researchers | 3.27% | 1.52x |
| Competitive Sports Participants | 2.57% | 1.51x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Interest attribute.
Index: A comparison of the YMCA audience to the internet population.
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APPAREL RETAILERS
The YMCA audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the YMCA audience is Supreme.
| Location | Composition | Index |
| Supreme | 0.19% | 8.12x |
| Everlane | 0.17% | 6.98x |
| Patagonia | 1.30% | 5.86x |
| Calvin Klein | 0.47% | 5.52x |
| Joe's Jeans | 0.26% | 5.30x |
| Intermix | 0.86% | 5.28x |
| Topshop | 0.43% | 5.01x |
| Uniqlo | 1.57% | 4.92x |
| REI | 1.50% | 4.91x |
| Madewell | 2.20% | 4.90x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Location attribute.
Index: A comparison of the YMCA audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the YMCA audience is Upstate New York State Athletics.
| Content Affinity | Composition | Index |
| Upstate New York State Athletics | 0.07% | 5.56x |
| Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) | 0.03% | 3.34x |
| Active Lifestyle Enthusiasts | 0.02% | 3.25x |
| Credit Unions & Consumer Protection | 0.03% | 3.13x |
| Assorted Topics (Retail Products, Food Service, Package Delivery) | 0.03% | 3.01x |
| Germany Cluster | 0.03% | 2.86x |
| Homeschooling | 0.06% | 2.84x |
| Assorted Topics (Self Improvement, Scientific Improvement, Gulf Coast News, Somerset Pennsylvania) | 0.06% | 2.55x |
| France Online Music & Quiz Content Cluster | 0.04% | 2.44x |
| Turkey & Iran Cluster | 0.04% | 2.43x |
Composition Percentage:
The overlap percentage between the YMCA audience and the Content Affinity attribute.
Index: A comparison of the YMCA audience to the internet population.
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DEMOGRAPHICS
The YMCA audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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