Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 144 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.03% | 2.64x |
| San Francisco Giants Fans | 4.82% | 2.42x |
| Santa Cruz Trip Planners | 4.53% | 2.05x |
| TV Advertising Professionals | 3.68% | 2.01x |
| Los Angeles Angels Fans | 3.97% | 1.88x |
| Tahoe Skiers and Snowboarders | 3.82% | 1.86x |
| Country Music Festivals Enthusiasts | 4.82% | 1.85x |
| San Diego Activities Researchers | 3.54% | 1.83x |
| Readers of Filipinos Content | 2.97% | 1.81x |
| Washington County and Local Fair Visitors | 3.97% | 1.76x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Columbia.
| Location | Composition | Index |
| Columbia | 1.62% | 5.88x |
| Lorna Jane | 0.51% | 5.30x |
| Levi Strauss | 1.42% | 5.14x |
| Joe's Jeans | 0.24% | 4.94x |
| Topshop | 0.42% | 4.81x |
| Everlane | 0.11% | 4.59x |
| Abercrombie & Fitch | 2.25% | 4.58x |
| The North Face | 1.76% | 4.56x |
| Belk | 1.19% | 4.52x |
| REI | 1.37% | 4.46x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Mobile Industry Information.
| Content Affinity | Composition | Index |
| Mobile Industry Information | 0.57% | 6.64x |
| Phone & Computer Game Downloaders | 0.71% | 4.80x |
| Alaska Cluster | 0.71% | 4.68x |
| Writing Resources | 0.42% | 4.67x |
| Right Wing Blogs - Political Activism | 0.28% | 3.94x |
| San Francisco Bay Area Cluster | 5.10% | 3.93x |
| Tahoe & Reno Tourism | 0.85% | 3.89x |
| Southern California Tourism | 0.71% | 3.63x |
| Bowling | 0.28% | 3.58x |
| Marketing Professionals | 0.57% | 3.41x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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