Dstillery Audiences

YAMAHA

Audience Size: 601.2 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 601.2 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 1.64% 1.64x
Xtreme Sports Fans 1.49% 1.58x
Quads and ATV Enthusiasts 1.70% 1.55x
Florida Atlantic Coast Trip Planners 1.89% 1.54x
Florida Gulf Coast Travel Researchers 1.89% 1.53x
RV Shoppers 1.38% 1.51x
Palm Beach Trip Planners 1.75% 1.50x
Truck Shoppers 1.50% 1.50x
Outdoors Enthusiasts 1.51% 1.49x
Tractor Shoppers 1.34% 1.49x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Tommy Bahama.

Location Composition Index
Tommy Bahama 1.04% 5.69x
Express Outlets 0.16% 5.67x
Belk 0.80% 5.51x
Charlotte Russe 0.85% 5.40x
Columbia 0.41% 5.39x
Hollister 0.66% 5.29x
Dressbarn 1.58% 5.29x
Carhartt 8.57% 5.18x
Aeropostale 1.42% 5.11x
American Eagle Outfitters 2.03% 5.08x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Florida Naples News Cluster.

Content Affinity Composition Index
Florida Naples News Cluster 0.74% 2.11x
Boating & Yachts 1.42% 2.05x
Fire Fighting 0.08% 2.05x
Arkansas News 0.57% 2.04x
Auctions & Repossessions 0.12% 1.97x
Recreational Motor Sport Enthusiasts 0.28% 1.91x
All-Terrain Vehicles 0.62% 1.86x
South Florida Cluster 2.27% 1.83x
New Hampshire News 0.35% 1.77x
Idaho Cluster 0.30% 1.72x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female