Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 116.5 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Oregon County and Local Fair Visitors.
| Interest | Composition | Index |
| Oregon County and Local Fair Visitors | 4.91% | 2.07x |
| Santa Cruz Trip Planners | 4.91% | 2.00x |
| South West State Fair Visitors | 5.39% | 1.92x |
| Tahoe Skiers and Snowboarders | 4.60% | 1.85x |
| North West State Fair Visitors | 4.44% | 1.83x |
| Headache and Migraine Sufferers | 3.49% | 1.73x |
| San Francisco Giants Fans | 3.49% | 1.65x |
| Pet Friendly Vacation Researchers | 4.44% | 1.62x |
| Cattlemen and Pork Producers | 3.49% | 1.61x |
| Dairy Industry New Readers | 3.65% | 1.60x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Columbia.
| Location | Composition | Index |
| Columbia | 2.16% | 8.50x |
| Lorna Jane | 0.65% | 6.13x |
| Topshop | 0.42% | 5.26x |
| Belk | 1.45% | 5.03x |
| Abercrombie & Fitch | 1.60% | 4.99x |
| Levi Strauss | 0.88% | 4.99x |
| Joe's Jeans | 0.24% | 4.93x |
| The North Face | 1.89% | 4.81x |
| Buckle | 5.78% | 4.70x |
| Zumiez | 7.58% | 4.70x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Youth Educational Resources.
| Content Affinity | Composition | Index |
| Youth Educational Resources | 0.48% | 5.77x |
| Recreational Motor Sport Enthusiasts | 0.63% | 5.67x |
| India Cluster | 0.48% | 5.53x |
| Alaska Cluster | 0.63% | 5.06x |
| San Francisco Bay Area Cluster | 5.07% | 4.85x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.63% | 4.78x |
| Northern California Cluster | 3.17% | 4.63x |
| Home Remodeling | 0.32% | 3.98x |
| Beer, Wine & Alcohol | 0.63% | 3.77x |
| Healthy Eating Researchers | 0.28% | 3.63x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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