Dstillery Audiences

YAMAHA

Audience Size: 158.7 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 158.7 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.03% 2.64x
North West State Fair Visitors 5.02% 1.97x
Truck Shoppers 4.54% 1.91x
Diesel Vehicle Shoppers 4.25% 1.83x
Dirt Bike Enthusiasts 3.86% 1.73x
Tahoe Skiers and Snowboarders 4.06% 1.71x
Dodge Vehicle Shoppers 3.86% 1.66x
Country Music Festivals Enthusiasts 4.25% 1.64x
Quads and ATV Enthusiasts 3.96% 1.64x
San Francisco Giants Fans 3.38% 1.61x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is The North Face.

Location Composition Index
The North Face 1.68% 4.68x
Levi Strauss 1.48% 4.65x
Columbia 1.27% 4.65x
Lorna Jane 0.38% 4.53x
REI 1.39% 4.51x
Express Outlets 0.89% 4.50x
Abercrombie & Fitch 2.53% 4.43x
Uniqlo 1.26% 4.43x
Topshop 0.37% 4.42x
Buckle 4.85% 4.33x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Auctions & Repossessions.

Content Affinity Composition Index
Auctions & Repossessions 0.29% 4.81x
Illinois Education 0.29% 4.78x
Recreational Motor Sport Enthusiasts 0.68% 4.76x
Pac 12 Sports 0.39% 4.50x
Motorsports 0.39% 4.40x
San Francisco Tourism 0.29% 3.69x
South Dakota Cluster 1.26% 3.60x
Natural & Healthy Living Researchers 0.19% 3.51x
Telescopes 0.19% 3.36x
Northern California Cluster 2.51% 3.35x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female