Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 2.05% | 1.70x |
| Pontoon Boat Researchers | 1.89% | 1.67x |
| Xtreme Sports Fans | 1.89% | 1.64x |
| Quads and ATV Enthusiasts | 2.05% | 1.54x |
| Florida Gulf Coast Travel Researchers | 2.16% | 1.53x |
| Tractor Shoppers | 1.71% | 1.53x |
| Outdoors Enthusiasts | 1.91% | 1.51x |
| RV Shoppers | 1.75% | 1.50x |
| South Atlantic Voters | 1.92% | 1.48x |
| Truck Shoppers | 1.84% | 1.47x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Columbia.
| Location | Composition | Index |
| Columbia | 0.80% | 6.40x |
| Belk | 1.43% | 6.23x |
| Tommy Bahama | 1.77% | 5.87x |
| Gymboree | 2.48% | 5.83x |
| Express Outlets | 0.29% | 5.79x |
| Ralph Lauren | 0.56% | 5.67x |
| LL Bean | 0.34% | 5.55x |
| Chicos | 3.03% | 5.47x |
| Hollister | 1.25% | 5.43x |
| Aeropostale | 2.33% | 5.24x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Texas Off-Roading.
| Content Affinity | Composition | Index |
| Texas Off-Roading | 0.02% | 2.81x |
| Rural Living | 0.02% | 2.50x |
| Boating & Yachts | 1.68% | 2.30x |
| All-Terrain Vehicles | 0.81% | 2.15x |
| Florida Naples News Cluster | 0.81% | 2.12x |
| Arkansas News | 0.62% | 2.09x |
| Recreational Motor Sport Enthusiasts | 0.32% | 2.07x |
| Fishing | 0.52% | 1.95x |
| North Dakota Cluster | 0.53% | 1.83x |
| South Florida Cluster | 2.43% | 1.76x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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