Dstillery Audiences

YAMAHA

Audience Size: 448.9 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 448.9 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.06% 14.56x
Work Comes First Travelers 0.03% 2.64x
Diesel Vehicle Shoppers 4.13% 2.23x
Xtreme Sports Fans 3.45% 2.19x
Tractor Shoppers 3.91% 2.16x
Truck Drivers 3.60% 2.08x
Truck Shoppers 3.91% 2.00x
RV Shoppers 3.83% 2.00x
Motorcycle Enthusiasts 3.14% 1.93x
Dodge Vehicle Shoppers 3.68% 1.89x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Carhartt.

Location Composition Index
Carhartt 5.40% 8.34x
Belk 1.26% 5.83x
Express Outlets 0.92% 5.66x
Tommy Bahama 2.29% 5.29x
Columbia 1.25% 5.17x
Ralph Lauren 1.09% 4.87x
Mens Wearhouse 7.74% 4.81x
Eddie Bauer 1.77% 4.74x
Chicos 4.07% 4.70x
Gymboree 3.20% 4.70x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.06% 52.22x
Sports - Skiing, Snowboarding 0.06% 40.41x
Decoration & Fabric 0.06% 31.03x
Canadian Construction & Renovation Research Cluster 0.08% 23.95x
ISPs & Local Services 0.06% 19.27x
Local & Travel England - North Midlands 0.04% 19.02x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.06% 16.11x
Survey Websites 0.08% 14.39x
Rural Living 0.08% 13.28x
Romanian News 0.15% 11.97x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female