Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 55.3 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 1.69% | 3.37x |
| Personal Stock Portfolio Managers | 2.25% | 3.17x |
| Telemedicine Content Readers | 1.12% | 3.06x |
| Remdesivir Information Researchers | 1.12% | 2.62x |
| Louisville Cardinals Fans | 3.70% | 2.57x |
| Washington County and Local Fair Visitors | 5.86% | 2.53x |
| Mood Lifters Researchers | 0.62% | 2.48x |
| Climate Data Researchers | 6.17% | 2.44x |
| Lawyers | 1.54% | 2.31x |
| Patio Furniture Shoppers | 1.85% | 2.17x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 2.92x |
| Belk | 2.85% | 2.77x |
| Carhartt | 43.18% | 2.19x |
| Maurices | 9.95% | 2.18x |
| REI | 1.11% | 2.02x |
| Eddie Bauer | 2.38% | 2.00x |
| Mens Wearhouse | 8.17% | 2.00x |
| Dressbarn | 4.38% | 1.98x |
| The Childrens Place | 8.09% | 1.91x |
| Zumiez | 4.59% | 1.84x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.93% | 5.20x |
| All-Terrain Vehicles | 2.47% | 5.14x |
| South Dakota Cluster | 1.54% | 4.39x |
| Assorted Topics (Cooking, Recipes, Hollywood, Fantasy Sports, Coupons) | 0.93% | 3.90x |
| Idaho Cluster | 1.23% | 3.76x |
| North Carolina Education | 1.85% | 3.73x |
| Motorcycle Lifestyle Researchers | 0.93% | 3.72x |
| Pet Adoption | 0.93% | 3.64x |
| Pacific Northwest Information Research Cluster | 3.09% | 3.46x |
| Hawaii News | 0.62% | 3.41x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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