Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 34.7 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 4.35% | 2.75x |
| North West State Fair Visitors | 6.32% | 2.36x |
| Media Buying Professionals | 2.60% | 2.20x |
| Seattle Trip Planners | 5.58% | 2.15x |
| Costco Deal Blog Readers | 2.97% | 2.15x |
| Houston Activity Researchers | 3.72% | 2.08x |
| Avid Readers | 2.97% | 2.02x |
| Mercedes-Benz Vehicle Shoppers | 4.46% | 2.00x |
| Home Custom Bedroom Decorators | 1.86% | 2.00x |
| Custom Home Lighting Shoppers | 1.86% | 1.99x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Abercrombie & Fitch.
| Location | Composition | Index |
| Abercrombie & Fitch | 0.19% | 4.48x |
| Zara | 0.47% | 4.40x |
| Madewell | 0.52% | 3.90x |
| Hugo Boss | 0.72% | 3.79x |
| Eddie Bauer | 1.08% | 3.79x |
| The North Face | 0.38% | 3.18x |
| Levi Strauss | 0.05% | 2.92x |
| Free People | 0.47% | 2.82x |
| REI | 0.38% | 2.73x |
| American Apparel | 0.28% | 2.50x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Vancouver British Columbia Locals Cluster.
| Content Affinity | Composition | Index |
| Vancouver British Columbia Locals Cluster | 1.49% | 5.48x |
| Savannah Georgia News | 2.97% | 5.27x |
| Pacific Northwest Information Research Cluster | 4.83% | 4.35x |
| Conscious Living | 1.37% | 3.88x |
| High-End Audio | 0.74% | 3.65x |
| Tiny & Modular Home Researchers | 0.74% | 3.44x |
| Texas Off-Roading | 0.02% | 3.32x |
| Illinois College Sports | 0.12% | 3.18x |
| Arkansas News | 2.97% | 3.13x |
| Routers, Switches & Networking | 0.74% | 3.08x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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