Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Web Design Researchers.
| Interest | Composition | Index |
| Web Design Researchers | 8.93% | 6.20x |
| Blockbuster Movie Fans | 10.71% | 5.69x |
| Audi Vehicle Shoppers | 8.93% | 5.29x |
| Montana and Idaho Trip Planners | 10.71% | 5.24x |
| Sci-Fi Movie Fans | 10.71% | 4.87x |
| Horseback Riding Enthusiasts | 8.93% | 4.80x |
| Charitable Organization Supporters | 7.14% | 4.72x |
| Jeep Vehicle Shoppers | 10.71% | 4.68x |
| Power Tools Shoppers | 10.71% | 4.61x |
| Reptile Enthusiasts | 10.71% | 4.58x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is REI.
| Location | Composition | Index |
| REI | 0.98% | 6.12x |
| Charlotte Russe | 0.38% | 5.23x |
| Belk | 1.43% | 4.56x |
| Carhartt | 35.57% | 3.75x |
| Ralph Lauren | 0.83% | 3.67x |
| Lululemon | 0.98% | 3.51x |
| Eddie Bauer | 1.28% | 3.49x |
| Abercrombie & Fitch | 0.15% | 3.47x |
| Maurices | 4.75% | 3.34x |
| Hugo Boss | 0.60% | 3.19x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).
| Content Affinity | Composition | Index |
| Assorted Topics (Life Hacks, Housekeeping, Health Tips) | 2.17% | 5.24x |
| Humor & Entertainment - Comic Culture | 7.14% | 5.10x |
| Detroit News | 6.52% | 4.66x |
| Pacific Northwest Information Research Cluster | 5.36% | 4.53x |
| Conscious Living | 1.37% | 3.88x |
| Texas Off-Roading | 0.02% | 3.32x |
| Missouri News Content Cluster | 3.57% | 3.31x |
| Northern Texas Cluster | 2.53% | 3.27x |
| Illinois College Sports | 0.12% | 3.18x |
| Oregon News | 5.36% | 2.95x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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