Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 448.9 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Essential Oils Enthusiasts.
| Interest | Composition | Index |
| Essential Oils Enthusiasts | 0.06% | 14.56x |
| Work Comes First Travelers | 0.03% | 2.64x |
| Diesel Vehicle Shoppers | 4.13% | 2.23x |
| Xtreme Sports Fans | 3.45% | 2.19x |
| Tractor Shoppers | 3.91% | 2.16x |
| Truck Drivers | 3.60% | 2.08x |
| Truck Shoppers | 3.91% | 2.00x |
| RV Shoppers | 3.83% | 2.00x |
| Motorcycle Enthusiasts | 3.14% | 1.93x |
| Dodge Vehicle Shoppers | 3.68% | 1.89x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Carhartt.
| Location | Composition | Index |
| Carhartt | 5.40% | 8.34x |
| Belk | 1.26% | 5.83x |
| Express Outlets | 0.92% | 5.66x |
| Tommy Bahama | 2.29% | 5.29x |
| Columbia | 1.25% | 5.17x |
| Ralph Lauren | 1.09% | 4.87x |
| Mens Wearhouse | 7.74% | 4.81x |
| Eddie Bauer | 1.77% | 4.74x |
| Chicos | 4.07% | 4.70x |
| Gymboree | 3.20% | 4.70x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.06% | 52.22x |
| Sports - Skiing, Snowboarding | 0.06% | 40.41x |
| Decoration & Fabric | 0.06% | 31.03x |
| Canadian Construction & Renovation Research Cluster | 0.08% | 23.95x |
| ISPs & Local Services | 0.06% | 19.27x |
| Local & Travel England - North Midlands | 0.04% | 19.02x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.06% | 16.11x |
| Survey Websites | 0.08% | 14.39x |
| Rural Living | 0.08% | 13.28x |
| Romanian News | 0.15% | 11.97x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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