Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 18.4 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Southern Central Voters.
| Interest | Composition | Index |
| Southern Central Voters | 8.68% | 3.95x |
| Italian Food Enthusiasts | 2.89% | 3.75x |
| Home and Garden TV Fans | 1.65% | 3.73x |
| Home Design and Living Publication Readers | 1.24% | 3.61x |
| Shelf-Stable Food Content Readers | 1.24% | 3.36x |
| Beekeeping Enthusiasts | 2.07% | 3.25x |
| Home-Made Face Mask Researchers | 1.65% | 3.21x |
| Arkansas Razorbacks Fans | 6.20% | 3.07x |
| Misc-Deal Seekers or Coupon Shoppers | 3.31% | 3.06x |
| Oregon County and Local Fair Visitors | 7.44% | 2.97x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Zara.
| Location | Composition | Index |
| Zara | 0.62% | 5.06x |
| REI | 0.47% | 4.85x |
| Bonobos | 0.31% | 3.88x |
| Belk | 0.58% | 3.84x |
| Carhartt | 12.17% | 3.84x |
| Abercrombie & Fitch | 0.26% | 3.76x |
| Madewell | 0.40% | 3.61x |
| Columbia | 0.31% | 3.57x |
| Kate Spade | 0.42% | 3.42x |
| Levi Strauss | 0.24% | 3.38x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 7.44% | 13.46x |
| US Cycling | 1.25% | 4.73x |
| Vegetarian Diet | 0.62% | 3.96x |
| Knitting & Crochet | 0.83% | 3.77x |
| Golf Travel & Gear | 0.89% | 3.67x |
| Canada General Information Seeker Cluster | 0.83% | 3.65x |
| Motorcycle Lifestyle Researchers | 0.83% | 3.60x |
| Texas Off-Roading | 0.02% | 3.32x |
| Muscle Cars | 0.83% | 3.32x |
| Coupons & Family | 0.83% | 3.30x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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