Dstillery Audiences

YAMAHA

Audience Size: 46.5 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 12.06% 4.73x
Seattle Trip Planners 9.55% 4.02x
Retirees 5.53% 3.37x
Small Business COVID-19 Relief Researchers 1.95% 3.33x
Rapid City Trip Planners 6.53% 3.30x
Oregon Trip Planners 7.54% 3.29x
Luxury Home Fixture Shoppers 6.03% 3.16x
Montana and Idaho Trip Planners 6.53% 3.05x
Audio Book Listeners 4.52% 3.03x
Travel Guide and Review Readers 4.52% 2.94x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is REI.

Location Composition Index
REI 1.09% 5.83x
Lorna Jane 0.22% 5.29x
Maurices 1.28% 5.10x
Abercrombie & Fitch 0.32% 5.07x
Carhartt 30.94% 5.06x
Saint Laurent Paris 0.34% 4.53x
Eddie Bauer 1.42% 4.47x
Buckle 3.44% 4.35x
Belk 0.87% 4.34x
Columbia 0.47% 4.33x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).

Content Affinity Composition Index
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 5.03% 8.28x
Fishing 2.01% 6.93x
Idaho Cluster 2.51% 4.92x
Hawaii News 2.01% 4.87x
Hunting 2.01% 4.59x
Arkansas News 4.02% 4.25x
South Dakota Cluster 2.01% 4.08x
Online Games for Kids 1.01% 3.97x
Pacific Northwest Sports & News Cluster 2.01% 3.83x
Florida College Athletics 0.74% 3.82x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male