Dstillery Audiences

YAMAHA

Audience Size: 1.3 Million Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Yachting Enthusiasts.

Interest Composition Index
Yachting Enthusiasts 2.05% 1.70x
Pontoon Boat Researchers 1.89% 1.67x
Xtreme Sports Fans 1.89% 1.64x
Quads and ATV Enthusiasts 2.05% 1.54x
Florida Gulf Coast Travel Researchers 2.16% 1.53x
Tractor Shoppers 1.71% 1.53x
Outdoors Enthusiasts 1.91% 1.51x
RV Shoppers 1.75% 1.50x
South Atlantic Voters 1.92% 1.48x
Truck Shoppers 1.84% 1.47x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Columbia.

Location Composition Index
Columbia 0.80% 6.40x
Belk 1.43% 6.23x
Tommy Bahama 1.77% 5.87x
Gymboree 2.48% 5.83x
Express Outlets 0.29% 5.79x
Ralph Lauren 0.56% 5.67x
LL Bean 0.34% 5.55x
Chicos 3.03% 5.47x
Hollister 1.25% 5.43x
Aeropostale 2.33% 5.24x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Texas Off-Roading.

Content Affinity Composition Index
Texas Off-Roading 0.02% 2.81x
Rural Living 0.02% 2.50x
Boating & Yachts 1.68% 2.30x
All-Terrain Vehicles 0.81% 2.15x
Florida Naples News Cluster 0.81% 2.12x
Arkansas News 0.62% 2.09x
Recreational Motor Sport Enthusiasts 0.32% 2.07x
Fishing 0.52% 1.95x
North Dakota Cluster 0.53% 1.83x
South Florida Cluster 2.43% 1.76x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female