Dstillery Audiences

YAMAHA

Audience Size: 13.1 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Web Design Researchers.

Interest Composition Index
Web Design Researchers 8.93% 6.20x
Blockbuster Movie Fans 10.71% 5.69x
Audi Vehicle Shoppers 8.93% 5.29x
Montana and Idaho Trip Planners 10.71% 5.24x
Sci-Fi Movie Fans 10.71% 4.87x
Horseback Riding Enthusiasts 8.93% 4.80x
Charitable Organization Supporters 7.14% 4.72x
Jeep Vehicle Shoppers 10.71% 4.68x
Power Tools Shoppers 10.71% 4.61x
Reptile Enthusiasts 10.71% 4.58x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is REI.

Location Composition Index
REI 0.98% 6.12x
Charlotte Russe 0.38% 5.23x
Belk 1.43% 4.56x
Carhartt 35.57% 3.75x
Ralph Lauren 0.83% 3.67x
Lululemon 0.98% 3.51x
Eddie Bauer 1.28% 3.49x
Abercrombie & Fitch 0.15% 3.47x
Maurices 4.75% 3.34x
Hugo Boss 0.60% 3.19x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Assorted Topics (Life Hacks, Housekeeping, Health Tips).

Content Affinity Composition Index
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 2.17% 5.24x
Humor & Entertainment - Comic Culture 7.14% 5.10x
Detroit News 6.52% 4.66x
Pacific Northwest Information Research Cluster 5.36% 4.53x
Conscious Living 1.37% 3.88x
Texas Off-Roading 0.02% 3.32x
Missouri News Content Cluster 3.57% 3.31x
Northern Texas Cluster 2.53% 3.27x
Illinois College Sports 0.12% 3.18x
Oregon News 5.36% 2.95x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female