Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 601.2 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Yachting Enthusiasts.
| Interest | Composition | Index |
| Yachting Enthusiasts | 1.64% | 1.64x |
| Xtreme Sports Fans | 1.49% | 1.58x |
| Quads and ATV Enthusiasts | 1.70% | 1.55x |
| Florida Atlantic Coast Trip Planners | 1.89% | 1.54x |
| Florida Gulf Coast Travel Researchers | 1.89% | 1.53x |
| RV Shoppers | 1.38% | 1.51x |
| Palm Beach Trip Planners | 1.75% | 1.50x |
| Truck Shoppers | 1.50% | 1.50x |
| Outdoors Enthusiasts | 1.51% | 1.49x |
| Tractor Shoppers | 1.34% | 1.49x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Tommy Bahama.
| Location | Composition | Index |
| Tommy Bahama | 1.04% | 5.69x |
| Express Outlets | 0.16% | 5.67x |
| Belk | 0.80% | 5.51x |
| Charlotte Russe | 0.85% | 5.40x |
| Columbia | 0.41% | 5.39x |
| Hollister | 0.66% | 5.29x |
| Dressbarn | 1.58% | 5.29x |
| Carhartt | 8.57% | 5.18x |
| Aeropostale | 1.42% | 5.11x |
| American Eagle Outfitters | 2.03% | 5.08x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Florida Naples News Cluster.
| Content Affinity | Composition | Index |
| Florida Naples News Cluster | 0.74% | 2.11x |
| Boating & Yachts | 1.42% | 2.05x |
| Fire Fighting | 0.08% | 2.05x |
| Arkansas News | 0.57% | 2.04x |
| Auctions & Repossessions | 0.12% | 1.97x |
| Recreational Motor Sport Enthusiasts | 0.28% | 1.91x |
| All-Terrain Vehicles | 0.62% | 1.86x |
| South Florida Cluster | 2.27% | 1.83x |
| New Hampshire News | 0.35% | 1.77x |
| Idaho Cluster | 0.30% | 1.72x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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