Dstillery Audiences

YAMAHA

Audience Size: 77.5 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 77.5 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Western Canada Skiers and Snowboarders.

Interest Composition Index
Western Canada Skiers and Snowboarders 3.32% 2.33x
Oregon Trip Planners 4.42% 2.24x
Oregon Ducks Fans 2.65% 2.22x
Rapid City Trip Planners 3.10% 2.20x
Seattle Seahawks Fans 4.65% 2.16x
Gonzaga Bulldogs Fans 3.32% 2.09x
Liberal News Readers 1.99% 2.06x
Food Bank Researchers 1.33% 2.06x
Washington Skiers and Snowboarders 3.76% 2.03x
Young Boomers 2.43% 1.99x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Levi Strauss.

Location Composition Index
Levi Strauss 0.05% 2.92x
Joe's Jeans 0.09% 2.63x
Belk 1.74% 2.60x
REI 0.97% 2.38x
Abercrombie & Fitch 0.30% 2.16x
Maurices 7.31% 2.15x
Carhartt 35.43% 2.13x
Lorna Jane 0.26% 2.04x
American Apparel 0.78% 2.00x
Dressbarn 3.36% 1.99x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is South Dakota Cluster.

Content Affinity Composition Index
South Dakota Cluster 3.32% 10.35x
Back & Spine 0.88% 6.98x
Conservatives & Conspiracies 0.66% 4.17x
Idaho Cluster 1.33% 3.90x
Pacific Northwest Information Research Cluster 3.54% 3.77x
Tiny & Modular Home Researchers 0.65% 3.74x
Assorted Topics (The Outdoors, Sports, Furniture, Travel) 1.33% 3.43x
Personal Investment & Advisor Researchers 0.44% 3.42x
Texas Off-Roading 0.02% 3.32x
Pacific Northwest Sports & News Cluster 0.88% 3.29x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female