Dstillery Audiences

YAMAHA

Audience Size: 28.5 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Oregon Trip Planners.

Interest Composition Index
Oregon Trip Planners 8.60% 3.79x
Oregon County and Local Fair Visitors 10.22% 3.68x
Ski and Snowboard Apparel Shoppers 5.91% 3.24x
Montana and Idaho Trip Planners 6.99% 3.01x
Seattle Trip Planners 7.53% 2.92x
North West State Fair Visitors 6.99% 2.66x
Oregon Ducks Fans 4.84% 2.64x
Used Compact Pickup Intenders 4.84% 2.56x
Post COVID-19 Restaurant Reopening Researchers 1.91% 2.44x
Washington County and Local Fair Visitors 6.45% 2.40x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Lorna Jane.

Location Composition Index
Lorna Jane 0.20% 10.36x
Express Outlets 0.60% 6.17x
The North Face 0.47% 5.30x
REI 0.80% 4.99x
Kate Spade 0.73% 4.14x
Tommy Bahama 0.47% 3.93x
Carhartt 36.79% 3.93x
Gap 2.06% 3.80x
Maurices 4.22% 3.73x
Eddie Bauer 0.86% 3.67x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 3.76% 7.19x
Garden Power Equipment 1.61% 5.45x
Motorcycle Lifestyle Researchers 2.55% 5.18x
Backpacking 1.61% 4.13x
Video Content Sites 1.08% 3.87x
Hunting 1.61% 3.87x
Pacific Northwest Information Research Cluster 5.91% 3.78x
South Dakota Cluster 2.15% 3.56x
High-End Audio 1.08% 3.46x
Oregon News 8.06% 3.34x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male