Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 46.5 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 12.06% | 4.73x |
| Seattle Trip Planners | 9.55% | 4.02x |
| Retirees | 5.53% | 3.37x |
| Small Business COVID-19 Relief Researchers | 1.95% | 3.33x |
| Rapid City Trip Planners | 6.53% | 3.30x |
| Oregon Trip Planners | 7.54% | 3.29x |
| Luxury Home Fixture Shoppers | 6.03% | 3.16x |
| Montana and Idaho Trip Planners | 6.53% | 3.05x |
| Audio Book Listeners | 4.52% | 3.03x |
| Travel Guide and Review Readers | 4.52% | 2.94x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is REI.
| Location | Composition | Index |
| REI | 1.09% | 5.83x |
| Lorna Jane | 0.22% | 5.29x |
| Maurices | 1.28% | 5.10x |
| Abercrombie & Fitch | 0.32% | 5.07x |
| Carhartt | 30.94% | 5.06x |
| Saint Laurent Paris | 0.34% | 4.53x |
| Eddie Bauer | 1.42% | 4.47x |
| Buckle | 3.44% | 4.35x |
| Belk | 0.87% | 4.34x |
| Columbia | 0.47% | 4.33x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Assorted Topics (The Outdoors, Sports, Furniture, Travel).
| Content Affinity | Composition | Index |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 5.03% | 8.28x |
| Fishing | 2.01% | 6.93x |
| Idaho Cluster | 2.51% | 4.92x |
| Hawaii News | 2.01% | 4.87x |
| Hunting | 2.01% | 4.59x |
| Arkansas News | 4.02% | 4.25x |
| South Dakota Cluster | 2.01% | 4.08x |
| Online Games for Kids | 1.01% | 3.97x |
| Pacific Northwest Sports & News Cluster | 2.01% | 3.83x |
| Florida College Athletics | 0.74% | 3.82x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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