Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 77.5 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Western Canada Skiers and Snowboarders.
| Interest | Composition | Index |
| Western Canada Skiers and Snowboarders | 3.32% | 2.33x |
| Oregon Trip Planners | 4.42% | 2.24x |
| Oregon Ducks Fans | 2.65% | 2.22x |
| Rapid City Trip Planners | 3.10% | 2.20x |
| Seattle Seahawks Fans | 4.65% | 2.16x |
| Gonzaga Bulldogs Fans | 3.32% | 2.09x |
| Liberal News Readers | 1.99% | 2.06x |
| Food Bank Researchers | 1.33% | 2.06x |
| Washington Skiers and Snowboarders | 3.76% | 2.03x |
| Young Boomers | 2.43% | 1.99x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Levi Strauss.
| Location | Composition | Index |
| Levi Strauss | 0.05% | 2.92x |
| Joe's Jeans | 0.09% | 2.63x |
| Belk | 1.74% | 2.60x |
| REI | 0.97% | 2.38x |
| Abercrombie & Fitch | 0.30% | 2.16x |
| Maurices | 7.31% | 2.15x |
| Carhartt | 35.43% | 2.13x |
| Lorna Jane | 0.26% | 2.04x |
| American Apparel | 0.78% | 2.00x |
| Dressbarn | 3.36% | 1.99x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is South Dakota Cluster.
| Content Affinity | Composition | Index |
| South Dakota Cluster | 3.32% | 10.35x |
| Back & Spine | 0.88% | 6.98x |
| Conservatives & Conspiracies | 0.66% | 4.17x |
| Idaho Cluster | 1.33% | 3.90x |
| Pacific Northwest Information Research Cluster | 3.54% | 3.77x |
| Tiny & Modular Home Researchers | 0.65% | 3.74x |
| Assorted Topics (The Outdoors, Sports, Furniture, Travel) | 1.33% | 3.43x |
| Personal Investment & Advisor Researchers | 0.44% | 3.42x |
| Texas Off-Roading | 0.02% | 3.32x |
| Pacific Northwest Sports & News Cluster | 0.88% | 3.29x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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