Dstillery Audiences

YAMAHA

Audience Size: 1.2 Million Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Arkansas Razorbacks Fans.

Interest Composition Index
Arkansas Razorbacks Fans 4.23% 4.26x
Little Rock Trip Planners 4.09% 3.18x
Southern Central Voters 3.49% 3.14x
RV Shoppers 2.55% 2.14x
Airstream Enthusiasts 2.08% 2.14x
RV Owners and Upgraders 2.35% 2.07x
Milk and Dairy Shoppers 2.15% 2.07x
Mowing Equipment Shoppers 1.68% 1.98x
Oklahoma State Cowboys Fans 2.08% 1.94x
Camping Enthusiasts 2.08% 1.92x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Belk.

Location Composition Index
Belk 1.71% 7.51x
Tommy Bahama 2.43% 7.10x
Gymboree 2.85% 6.85x
Columbia 1.19% 6.82x
Carhartt 14.54% 6.75x
Express Outlets 0.61% 6.50x
Aeropostale 2.79% 6.35x
Chicos 4.02% 6.21x
Ralph Lauren 0.82% 5.95x
American Eagle Outfitters 4.66% 5.93x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Arkansas News.

Content Affinity Composition Index
Arkansas News 4.70% 15.17x
Missouri Travel & Outdoors Cluster 1.61% 5.03x
Northern California Cluster 1.54% 2.77x
San Francisco Bay Area Cluster 2.15% 2.21x
Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) 1.74% 1.78x
Computers & Accessories 2.21% 1.57x
Gun Enthusiast - Hunting & Self Defense 1.54% 1.45x
Assorted Topics (Humor, Gossip, Viral Media) 2.08% 1.41x
Car Forums 2.01% 1.32x
Sports Fanatics 5.77% 1.30x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male