Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Arkansas Razorbacks Fans.
| Interest | Composition | Index |
| Arkansas Razorbacks Fans | 4.23% | 4.26x |
| Little Rock Trip Planners | 4.09% | 3.18x |
| Southern Central Voters | 3.49% | 3.14x |
| RV Shoppers | 2.55% | 2.14x |
| Airstream Enthusiasts | 2.08% | 2.14x |
| RV Owners and Upgraders | 2.35% | 2.07x |
| Milk and Dairy Shoppers | 2.15% | 2.07x |
| Mowing Equipment Shoppers | 1.68% | 1.98x |
| Oklahoma State Cowboys Fans | 2.08% | 1.94x |
| Camping Enthusiasts | 2.08% | 1.92x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Belk.
| Location | Composition | Index |
| Belk | 1.71% | 7.51x |
| Tommy Bahama | 2.43% | 7.10x |
| Gymboree | 2.85% | 6.85x |
| Columbia | 1.19% | 6.82x |
| Carhartt | 14.54% | 6.75x |
| Express Outlets | 0.61% | 6.50x |
| Aeropostale | 2.79% | 6.35x |
| Chicos | 4.02% | 6.21x |
| Ralph Lauren | 0.82% | 5.95x |
| American Eagle Outfitters | 4.66% | 5.93x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Arkansas News.
| Content Affinity | Composition | Index |
| Arkansas News | 4.70% | 15.17x |
| Missouri Travel & Outdoors Cluster | 1.61% | 5.03x |
| Northern California Cluster | 1.54% | 2.77x |
| San Francisco Bay Area Cluster | 2.15% | 2.21x |
| Assorted Topics (Puzzles, Travel Tips, Tech Reviews, Cooking) | 1.74% | 1.78x |
| Computers & Accessories | 2.21% | 1.57x |
| Gun Enthusiast - Hunting & Self Defense | 1.54% | 1.45x |
| Assorted Topics (Humor, Gossip, Viral Media) | 2.08% | 1.41x |
| Car Forums | 2.01% | 1.32x |
| Sports Fanatics | 5.77% | 1.30x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male
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