Dstillery Audiences

YAMAHA

Audience Size: 116.5 Thousand Devices

Explore the Yamaha Audience

Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 116.5 thousand unique devices whose actions qualify for the Yamaha audience.

Dstillery Crafted Audiences

INTERESTS

The Yamaha audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yamaha audience is Oregon County and Local Fair Visitors.

Interest Composition Index
Oregon County and Local Fair Visitors 4.91% 2.07x
Santa Cruz Trip Planners 4.91% 2.00x
South West State Fair Visitors 5.39% 1.92x
Tahoe Skiers and Snowboarders 4.60% 1.85x
North West State Fair Visitors 4.44% 1.83x
Headache and Migraine Sufferers 3.49% 1.73x
San Francisco Giants Fans 3.49% 1.65x
Pet Friendly Vacation Researchers 4.44% 1.62x
Cattlemen and Pork Producers 3.49% 1.61x
Dairy Industry New Readers 3.65% 1.60x
Composition Percentage: The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yamaha audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yamaha audience is Columbia.

Location Composition Index
Columbia 2.16% 8.50x
Lorna Jane 0.65% 6.13x
Topshop 0.42% 5.26x
Belk 1.45% 5.03x
Abercrombie & Fitch 1.60% 4.99x
Levi Strauss 0.88% 4.99x
Joe's Jeans 0.24% 4.93x
The North Face 1.89% 4.81x
Buckle 5.78% 4.70x
Zumiez 7.58% 4.70x
Composition Percentage: The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yamaha audience is Youth Educational Resources.

Content Affinity Composition Index
Youth Educational Resources 0.48% 5.77x
Recreational Motor Sport Enthusiasts 0.63% 5.67x
India Cluster 0.48% 5.53x
Alaska Cluster 0.63% 5.06x
San Francisco Bay Area Cluster 5.07% 4.85x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.63% 4.78x
Northern California Cluster 3.17% 4.63x
Home Remodeling 0.32% 3.98x
Beer, Wine & Alcohol 0.63% 3.77x
Healthy Eating Researchers 0.28% 3.63x
Composition Percentage: The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female