Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 158.7 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Work Comes First Travelers.
| Interest | Composition | Index |
| Work Comes First Travelers | 0.03% | 2.64x |
| North West State Fair Visitors | 5.02% | 1.97x |
| Truck Shoppers | 4.54% | 1.91x |
| Diesel Vehicle Shoppers | 4.25% | 1.83x |
| Dirt Bike Enthusiasts | 3.86% | 1.73x |
| Tahoe Skiers and Snowboarders | 4.06% | 1.71x |
| Dodge Vehicle Shoppers | 3.86% | 1.66x |
| Country Music Festivals Enthusiasts | 4.25% | 1.64x |
| Quads and ATV Enthusiasts | 3.96% | 1.64x |
| San Francisco Giants Fans | 3.38% | 1.61x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is The North Face.
| Location | Composition | Index |
| The North Face | 1.68% | 4.68x |
| Levi Strauss | 1.48% | 4.65x |
| Columbia | 1.27% | 4.65x |
| Lorna Jane | 0.38% | 4.53x |
| REI | 1.39% | 4.51x |
| Express Outlets | 0.89% | 4.50x |
| Abercrombie & Fitch | 2.53% | 4.43x |
| Uniqlo | 1.26% | 4.43x |
| Topshop | 0.37% | 4.42x |
| Buckle | 4.85% | 4.33x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Auctions & Repossessions.
| Content Affinity | Composition | Index |
| Auctions & Repossessions | 0.29% | 4.81x |
| Illinois Education | 0.29% | 4.78x |
| Recreational Motor Sport Enthusiasts | 0.68% | 4.76x |
| Pac 12 Sports | 0.39% | 4.50x |
| Motorsports | 0.39% | 4.40x |
| San Francisco Tourism | 0.29% | 3.69x |
| South Dakota Cluster | 1.26% | 3.60x |
| Natural & Healthy Living Researchers | 0.19% | 3.51x |
| Telescopes | 0.19% | 3.36x |
| Northern California Cluster | 2.51% | 3.35x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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