Explore the Yamaha Audience
Below you'll find more information about the Yamaha audience, broken down in different categories based on their digital and physical behaviors. These are 28.5 thousand unique devices whose actions qualify for the Yamaha audience.
INTERESTS
The Yamaha audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yamaha audience is Oregon Trip Planners.
| Interest | Composition | Index |
| Oregon Trip Planners | 8.60% | 3.79x |
| Oregon County and Local Fair Visitors | 10.22% | 3.68x |
| Ski and Snowboard Apparel Shoppers | 5.91% | 3.24x |
| Montana and Idaho Trip Planners | 6.99% | 3.01x |
| Seattle Trip Planners | 7.53% | 2.92x |
| North West State Fair Visitors | 6.99% | 2.66x |
| Oregon Ducks Fans | 4.84% | 2.64x |
| Used Compact Pickup Intenders | 4.84% | 2.56x |
| Post COVID-19 Restaurant Reopening Researchers | 1.91% | 2.44x |
| Washington County and Local Fair Visitors | 6.45% | 2.40x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Interest attribute.
Index: A comparison of the Yamaha audience to the internet population.
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APPAREL RETAILERS
The Yamaha audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yamaha audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 0.20% | 10.36x |
| Express Outlets | 0.60% | 6.17x |
| The North Face | 0.47% | 5.30x |
| REI | 0.80% | 4.99x |
| Kate Spade | 0.73% | 4.14x |
| Tommy Bahama | 0.47% | 3.93x |
| Carhartt | 36.79% | 3.93x |
| Gap | 2.06% | 3.80x |
| Maurices | 4.22% | 3.73x |
| Eddie Bauer | 0.86% | 3.67x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Location attribute.
Index: A comparison of the Yamaha audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yamaha audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 3.76% | 7.19x |
| Garden Power Equipment | 1.61% | 5.45x |
| Motorcycle Lifestyle Researchers | 2.55% | 5.18x |
| Backpacking | 1.61% | 4.13x |
| Video Content Sites | 1.08% | 3.87x |
| Hunting | 1.61% | 3.87x |
| Pacific Northwest Information Research Cluster | 5.91% | 3.78x |
| South Dakota Cluster | 2.15% | 3.56x |
| High-End Audio | 1.08% | 3.46x |
| Oregon News | 8.06% | 3.34x |
Composition Percentage:
The overlap percentage between the Yamaha audience and the Content Affinity attribute.
Index: A comparison of the Yamaha audience to the internet population.
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DEMOGRAPHICS
The Yamaha audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
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