Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 311.5 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Executive Travelers.
| Interest | Composition | Index |
| Executive Travelers | 0.05% | 4.23x |
| Work Hard, Play Hard Travelers | 0.05% | 3.11x |
| Men's Suit Shoppers | 3.15% | 2.14x |
| Los Angeles Mass Transit Commuters | 3.01% | 2.08x |
| Santa Monica Trip Planners | 3.64% | 1.97x |
| Los Angeles Trip Planners | 2.98% | 1.97x |
| Work Comes First Travelers | 0.02% | 1.85x |
| Los Angeles Activities Researchers | 2.46% | 1.80x |
| California Skiers and Snowboarders | 2.18% | 1.78x |
| Long Beach California Trip Planners | 2.84% | 1.71x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Topshop.
| Location | Composition | Index |
| Topshop | 1.26% | 27.99x |
| Lorna Jane | 2.11% | 26.47x |
| Tommy Bahama | 7.69% | 19.55x |
| Zara | 7.21% | 18.19x |
| Armani | 9.07% | 17.12x |
| Madewell | 6.12% | 17.07x |
| Kate Spade | 4.95% | 15.43x |
| Saint Laurent Paris | 2.00% | 14.88x |
| Free People | 5.04% | 14.46x |
| Urban Outfitters | 10.88% | 13.98x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.03% | 64.78x |
| Watches & Jewelry | 0.03% | 30.42x |
| Washington D.C. Hotels | 0.02% | 20.46x |
| Sports - Skiing, Snowboarding | 0.02% | 17.03x |
| Quebec Hunting & Outdoors Cluster | 0.02% | 15.76x |
| Canada News | 0.01% | 13.96x |
| Home Décor, Furniture, & Decorating | 0.02% | 11.91x |
| Quebec Job Seeker Cluster | 0.07% | 11.85x |
| Assorted Topics (Viral Media, Paid Traffic) | 0.02% | 11.14x |
| Fashion & Cosmetics | 0.03% | 10.61x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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