Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 123.8 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is School Closings Updates Readers.
| Interest | Composition | Index |
| School Closings Updates Readers | 1.55% | 3.02x |
| Spa Goers | 5.53% | 2.70x |
| Lunar New Year Researchers | 1.21% | 2.62x |
| Montana and Idaho Trip Planners | 4.15% | 2.56x |
| San Diego Trip Planners | 3.80% | 2.50x |
| San Diego Activities Researchers | 1.55% | 2.26x |
| San Francisco Activities Researchers | 1.90% | 2.26x |
| San Diego Events Researchers | 1.90% | 2.26x |
| Boston Trip Planners | 1.38% | 2.21x |
| Travel Reward Points Enthusiasts | 2.94% | 2.21x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.62% | 20.01x |
| Joe's Jeans | 0.58% | 12.94x |
| Urban Outfitters | 11.79% | 11.57x |
| Topshop | 0.38% | 10.16x |
| Supreme | 0.05% | 10.04x |
| American Apparel | 4.51% | 8.56x |
| Madewell | 6.64% | 8.50x |
| Anthropologie | 10.14% | 8.20x |
| Armani | 3.60% | 8.08x |
| Intermix | 0.71% | 7.48x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Idaho Cluster.
| Content Affinity | Composition | Index |
| Idaho Cluster | 2.59% | 8.31x |
| Home Office Products | 0.06% | 3.98x |
| Alberta Canada Cluster | 0.35% | 3.57x |
| Live Music | 1.04% | 3.52x |
| Data Centers | 0.24% | 3.42x |
| Vancouver British Columbia Locals Cluster | 0.52% | 3.39x |
| Liberal Media - Political Activism | 0.35% | 3.34x |
| Pool Cleaning | 0.15% | 3.32x |
| Hawaii News | 0.69% | 3.15x |
| Flower Shopping | 0.08% | 3.03x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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