Dstillery Audiences

YARD HOUSE

Audience Size: 292.2 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 292.2 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Los Angeles Trip Planners.

Interest Composition Index
Los Angeles Trip Planners 3.83% 2.14x
Los Angeles Mass Transit Commuters 3.23% 1.97x
Santa Monica Trip Planners 3.65% 1.95x
Miami Trip Planners 2.74% 1.89x
California Trip Planners 3.13% 1.86x
San Diego Trip Planners 3.16% 1.85x
Los Angeles Activities Researchers 2.34% 1.80x
California Skiers and Snowboarders 2.34% 1.75x
Shared Work Space Researchers 2.77% 1.74x
Accounting & CPA Continuing Education Researchers 2.50% 1.72x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Topshop.

Location Composition Index
Topshop 0.53% 29.42x
Tommy Bahama 7.95% 23.20x
Lorna Jane 1.93% 23.14x
Saint Laurent Paris 2.54% 20.28x
LL Bean 1.31% 18.80x
Armani 7.18% 18.53x
Joe's Jeans 1.27% 17.76x
Madewell 4.81% 17.71x
Zara 6.44% 17.48x
Free People 4.94% 17.34x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 2.16% 2.96x
Las Vegas Hotels 1.61% 2.16x
Los Angeles News 2.80% 1.96x
South Florida Cluster 2.95% 1.93x
Party Planning & Invitations 1.58% 1.83x
Kansas City News 1.58% 1.70x
Running & Marathons 1.58% 1.69x
Fantasy Sports 1.61% 1.60x
Cruise Vacations 1.80% 1.56x
Oregon News 1.58% 1.56x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male