Dstillery Audiences

YARD HOUSE

Audience Size: 21.3 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 21.3 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Global Destinations Reopening Researchers.

Interest Composition Index
Global Destinations Reopening Researchers 5.37% 4.63x
Real Estate Decision Makers 8.05% 4.62x
Food Delivery Service Users 2.01% 3.55x
BMW Vehicle Shoppers 6.71% 3.27x
Auto Show Enthusiasts 8.05% 3.27x
Land Rover Shoppers 6.71% 3.20x
North East State Fair Visitors 6.71% 3.16x
Lexus Vehicle Shoppers 6.71% 3.14x
San Francisco Giants Fans 6.71% 3.13x
Travel Reward Points Enthusiasts 5.37% 3.06x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.30% 53.54x
Urban Outfitters 6.59% 28.82x
Madewell 4.25% 27.84x
Anthropologie 7.55% 26.01x
Free People 4.12% 25.06x
Armani 1.99% 22.82x
Abercrombie & Fitch 1.08% 22.59x
Intermix 0.56% 22.10x
Forever 21 7.76% 18.44x
Hugo Boss 2.99% 18.39x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is India Bollywood, Weddings & Gossip.

Content Affinity Composition Index
India Bollywood, Weddings & Gossip 2.01% 4.54x
Motorcycles & Snowmobiles 2.01% 4.49x
Las Vegas Hotels 3.36% 4.39x
Data, Analytics & Coding 0.73% 4.22x
Home Office Products 0.06% 3.98x
Florida Naples News Cluster 2.68% 3.89x
Car Shopping 4.03% 3.86x
Wedding Planning 1.34% 3.48x
Idaho Cluster 1.34% 3.44x
Online Quiz & List Readers 3.36% 3.42x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male