Dstillery Audiences

YARD HOUSE

Audience Size: 18.7 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 18.7 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.36% 5.56x
Online Investors 6.12% 3.56x
World Cup Apparel Shoppers 7.48% 3.29x
Los Angeles Trip Planners 6.12% 3.21x
Professional Lacrosse Fans 7.48% 3.21x
Restaurant Menu Researchers 4.96% 3.14x
Office Reopening Researchers 3.40% 2.97x
France Trip Planners 5.44% 2.87x
Crypto Market Investors 5.44% 2.81x
French Language Learners 4.76% 2.78x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Madewell.

Location Composition Index
Madewell 4.09% 38.27x
Armani 1.99% 34.57x
Urban Outfitters 6.18% 34.03x
Abercrombie & Fitch 1.21% 32.05x
Free People 3.70% 29.26x
Anthropologie 6.07% 27.45x
Hugo Boss 2.54% 22.98x
J. Crew 6.57% 20.53x
Michael Kors 5.19% 18.83x
American Apparel 1.99% 18.17x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 2.04% 5.82x
Ohio Universities 2.16% 5.75x
Data, Analytics & Coding 0.73% 4.22x
Las Vegas Hotels 4.76% 4.13x
Garden Power Equipment 1.44% 3.99x
Home Office Products 0.06% 3.98x
Teaching Tools for Kids 1.36% 3.67x
Los Angeles Tourism 1.36% 3.49x
Engineering 0.24% 3.42x
Data Centers 0.24% 3.42x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male