Dstillery Audiences

YARD HOUSE

Audience Size: 145.5 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 145.5 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Work Hard, Play Hard Travelers.

Interest Composition Index
Work Hard, Play Hard Travelers 0.05% 3.11x
Los Angeles Mass Transit Commuters 6.00% 2.77x
California Skiers and Snowboarders 5.03% 2.63x
California Trip Planners 4.56% 2.46x
Los Angeles Trip Planners 5.25% 2.45x
Men's Suit Shoppers 4.59% 2.42x
Santa Monica Trip Planners 5.12% 2.41x
San Diego Trip Planners 4.62% 2.31x
San Diego Activities Researchers 3.97% 2.30x
Las Vegas Nightlife Researchers 4.78% 2.13x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.54% 28.21x
Topshop 2.06% 23.44x
Joe's Jeans 0.97% 18.26x
Madewell 7.25% 17.16x
Tommy Bahama 9.06% 16.36x
Anthropologie 3.59% 16.04x
Urban Outfitters 13.45% 15.38x
Zara 6.80% 15.13x
Free People 5.80% 14.97x
Saint Laurent Paris 2.29% 14.25x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Southern California Cluster.

Content Affinity Composition Index
Southern California Cluster 0.16% 4.33x
Home Office Products 0.06% 3.98x
Chat Rooms 0.06% 3.96x
Professional Audio Visual 0.09% 3.91x
Roleplay & Fantasy Games 0.12% 3.80x
Meeting Planning & Hotels 0.12% 3.77x
Southern California Tourism 0.62% 3.38x
Cosmetics Business 0.06% 3.37x
Apartment & Community Real Estate Researchers 0.06% 3.18x
Holiday Gifts 0.09% 3.15x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male