Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 145.5 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.05% | 3.11x |
| Los Angeles Mass Transit Commuters | 6.00% | 2.77x |
| California Skiers and Snowboarders | 5.03% | 2.63x |
| California Trip Planners | 4.56% | 2.46x |
| Los Angeles Trip Planners | 5.25% | 2.45x |
| Men's Suit Shoppers | 4.59% | 2.42x |
| Santa Monica Trip Planners | 5.12% | 2.41x |
| San Diego Trip Planners | 4.62% | 2.31x |
| San Diego Activities Researchers | 3.97% | 2.30x |
| Las Vegas Nightlife Researchers | 4.78% | 2.13x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.54% | 28.21x |
| Topshop | 2.06% | 23.44x |
| Joe's Jeans | 0.97% | 18.26x |
| Madewell | 7.25% | 17.16x |
| Tommy Bahama | 9.06% | 16.36x |
| Anthropologie | 3.59% | 16.04x |
| Urban Outfitters | 13.45% | 15.38x |
| Zara | 6.80% | 15.13x |
| Free People | 5.80% | 14.97x |
| Saint Laurent Paris | 2.29% | 14.25x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Southern California Cluster.
| Content Affinity | Composition | Index |
| Southern California Cluster | 0.16% | 4.33x |
| Home Office Products | 0.06% | 3.98x |
| Chat Rooms | 0.06% | 3.96x |
| Professional Audio Visual | 0.09% | 3.91x |
| Roleplay & Fantasy Games | 0.12% | 3.80x |
| Meeting Planning & Hotels | 0.12% | 3.77x |
| Southern California Tourism | 0.62% | 3.38x |
| Cosmetics Business | 0.06% | 3.37x |
| Apartment & Community Real Estate Researchers | 0.06% | 3.18x |
| Holiday Gifts | 0.09% | 3.15x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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