Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 206 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Las Vegas Nightlife Researchers.
| Interest | Composition | Index |
| Las Vegas Nightlife Researchers | 3.79% | 2.11x |
| Los Angeles Mass Transit Commuters | 3.18% | 1.94x |
| Santa Monica Trip Planners | 3.50% | 1.92x |
| Las Vegas Hotel Researchers | 2.66% | 1.92x |
| Los Angeles Trip Planners | 3.13% | 1.78x |
| Work Hard, Play Hard Travelers | 0.18% | 1.77x |
| Miami Trip Planners | 2.63% | 1.75x |
| Men's Suit Shoppers | 2.66% | 1.74x |
| Las Vegas Trip Planners | 5.52% | 1.72x |
| Long Beach California Trip Planners | 3.05% | 1.72x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 2.81% | 27.16x |
| LL Bean | 1.60% | 26.15x |
| Tommy Bahama | 6.97% | 23.18x |
| Free People | 4.48% | 22.30x |
| Eddie Bauer | 3.69% | 22.26x |
| Joe's Jeans | 1.26% | 22.24x |
| Madewell | 3.95% | 20.25x |
| REI | 6.19% | 17.35x |
| Lorna Jane | 1.41% | 17.30x |
| Armani | 4.06% | 16.70x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Retail Industry News.
| Content Affinity | Composition | Index |
| Retail Industry News | 0.18% | 3.45x |
| LGBTQ Advocacy | 1.37% | 2.89x |
| Las Vegas Hotels | 1.97% | 2.79x |
| Southern California Tourism | 0.89% | 2.79x |
| Meeting Planning & Hotels | 0.11% | 2.64x |
| Los Angeles Tourism | 1.74% | 2.59x |
| Community Planning & Transportation | 0.11% | 2.56x |
| New England Universities | 1.08% | 2.50x |
| Horse Racing | 0.24% | 2.46x |
| Human Resources & Employee Management | 0.13% | 2.46x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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