Dstillery Audiences

YARD HOUSE

Audience Size: 55.1 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 55.1 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Foot Pain Sufferers.

Interest Composition Index
Foot Pain Sufferers 3.40% 4.46x
Mood Lifters Researchers 1.46% 4.30x
Spanish Language Learners 4.85% 4.30x
Los Angeles Activities Researchers 3.88% 4.24x
Boston Bruins Fans 5.83% 3.88x
Young Boomers 3.88% 3.86x
Documentary Film Fans 2.91% 3.77x
Travel Book Readers 2.43% 3.75x
Fall/Winter 2021 Fashion Trend Researchers 1.14% 3.60x
Dermatology Content Readers 3.40% 3.49x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.34% 29.66x
Urban Outfitters 10.22% 19.53x
Joe's Jeans 0.37% 19.45x
Armani 3.41% 15.42x
Anthropologie 8.61% 14.30x
Madewell 5.22% 14.11x
Free People 4.63% 13.26x
Hugo Boss 4.51% 12.82x
Saint Laurent Paris 0.66% 11.91x
American Apparel 3.03% 11.61x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Motorcycle Lifestyle Researchers.

Content Affinity Composition Index
Motorcycle Lifestyle Researchers 1.16% 5.07x
Canada General Information Seeker Cluster 1.46% 4.42x
Missouri Travel & Outdoors Cluster 2.43% 4.12x
Home Office Products 0.06% 3.98x
Upstate New York Travel Cluster 0.97% 3.72x
Dubai Travel 1.46% 3.58x
Las Vegas Hotels 2.91% 3.57x
Live Music 1.46% 3.57x
Hunting 0.85% 3.50x
Data Centers 0.24% 3.42x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female