Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 55.1 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Foot Pain Sufferers.
| Interest | Composition | Index |
| Foot Pain Sufferers | 3.40% | 4.46x |
| Mood Lifters Researchers | 1.46% | 4.30x |
| Spanish Language Learners | 4.85% | 4.30x |
| Los Angeles Activities Researchers | 3.88% | 4.24x |
| Boston Bruins Fans | 5.83% | 3.88x |
| Young Boomers | 3.88% | 3.86x |
| Documentary Film Fans | 2.91% | 3.77x |
| Travel Book Readers | 2.43% | 3.75x |
| Fall/Winter 2021 Fashion Trend Researchers | 1.14% | 3.60x |
| Dermatology Content Readers | 3.40% | 3.49x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Curious about what else the Yard House audience is interested in?
Sign Up
APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.34% | 29.66x |
| Urban Outfitters | 10.22% | 19.53x |
| Joe's Jeans | 0.37% | 19.45x |
| Armani | 3.41% | 15.42x |
| Anthropologie | 8.61% | 14.30x |
| Madewell | 5.22% | 14.11x |
| Free People | 4.63% | 13.26x |
| Hugo Boss | 4.51% | 12.82x |
| Saint Laurent Paris | 0.66% | 11.91x |
| American Apparel | 3.03% | 11.61x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Want to find more of the Yard House audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Motorcycle Lifestyle Researchers.
| Content Affinity | Composition | Index |
| Motorcycle Lifestyle Researchers | 1.16% | 5.07x |
| Canada General Information Seeker Cluster | 1.46% | 4.42x |
| Missouri Travel & Outdoors Cluster | 2.43% | 4.12x |
| Home Office Products | 0.06% | 3.98x |
| Upstate New York Travel Cluster | 0.97% | 3.72x |
| Dubai Travel | 1.46% | 3.58x |
| Las Vegas Hotels | 2.91% | 3.57x |
| Live Music | 1.46% | 3.57x |
| Hunting | 0.85% | 3.50x |
| Data Centers | 0.24% | 3.42x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Want to see more of the Content Affinities the Yard House audience visits?
Sign Up
DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
Interested in seeing other characteristics of the Yard House audience?
Sign Up