Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 292.2 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Los Angeles Trip Planners.
| Interest | Composition | Index |
| Los Angeles Trip Planners | 3.83% | 2.14x |
| Los Angeles Mass Transit Commuters | 3.23% | 1.97x |
| Santa Monica Trip Planners | 3.65% | 1.95x |
| Miami Trip Planners | 2.74% | 1.89x |
| California Trip Planners | 3.13% | 1.86x |
| San Diego Trip Planners | 3.16% | 1.85x |
| Los Angeles Activities Researchers | 2.34% | 1.80x |
| California Skiers and Snowboarders | 2.34% | 1.75x |
| Shared Work Space Researchers | 2.77% | 1.74x |
| Accounting & CPA Continuing Education Researchers | 2.50% | 1.72x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Topshop.
| Location | Composition | Index |
| Topshop | 0.53% | 29.42x |
| Tommy Bahama | 7.95% | 23.20x |
| Lorna Jane | 1.93% | 23.14x |
| Saint Laurent Paris | 2.54% | 20.28x |
| LL Bean | 1.31% | 18.80x |
| Armani | 7.18% | 18.53x |
| Joe's Jeans | 1.27% | 17.76x |
| Madewell | 4.81% | 17.71x |
| Zara | 6.44% | 17.48x |
| Free People | 4.94% | 17.34x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Los Angeles Tourism.
| Content Affinity | Composition | Index |
| Los Angeles Tourism | 2.16% | 2.96x |
| Las Vegas Hotels | 1.61% | 2.16x |
| Los Angeles News | 2.80% | 1.96x |
| South Florida Cluster | 2.95% | 1.93x |
| Party Planning & Invitations | 1.58% | 1.83x |
| Kansas City News | 1.58% | 1.70x |
| Running & Marathons | 1.58% | 1.69x |
| Fantasy Sports | 1.61% | 1.60x |
| Cruise Vacations | 1.80% | 1.56x |
| Oregon News | 1.58% | 1.56x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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