Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 3.38% | 2.43x |
| Los Angeles Trip Planners | 3.07% | 2.04x |
| Miami Trip Planners | 2.37% | 2.01x |
| Las Vegas Nightlife Researchers | 2.97% | 2.01x |
| Los Angeles Angels Fans | 2.17% | 1.91x |
| California Skiers and Snowboarders | 2.73% | 1.88x |
| California Trip Planners | 2.51% | 1.85x |
| Santa Monica Trip Planners | 2.90% | 1.82x |
| Los Angeles Dodgers Fans | 2.49% | 1.82x |
| Land Rover Shoppers | 2.03% | 1.81x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Saint Laurent Paris.
| Location | Composition | Index |
| Saint Laurent Paris | 1.97% | 34.77x |
| Eddie Bauer | 3.27% | 34.67x |
| Anthropologie | 7.58% | 32.87x |
| Free People | 3.17% | 28.35x |
| Madewell | 2.62% | 27.71x |
| Tommy Bahama | 4.84% | 26.58x |
| H&M | 5.77% | 23.74x |
| Hugo Boss | 1.99% | 21.85x |
| Armani | 2.84% | 21.48x |
| Forever 21 | 5.79% | 20.45x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Southern California Tourism.
| Content Affinity | Composition | Index |
| Southern California Tourism | 0.94% | 3.10x |
| North Carolina Education | 1.28% | 3.00x |
| Los Angeles Tourism | 1.67% | 2.76x |
| Action Sports | 0.31% | 2.46x |
| Los Angeles News | 2.34% | 2.32x |
| Private Aviation | 0.51% | 2.29x |
| Las Vegas Hotels | 1.35% | 2.22x |
| Pre-Built Home Researchers | 0.41% | 2.14x |
| Central California Cluster | 0.51% | 2.14x |
| Idaho Cluster | 0.36% | 2.03x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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