Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 21.3 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Global Destinations Reopening Researchers.
| Interest | Composition | Index |
| Global Destinations Reopening Researchers | 5.37% | 4.63x |
| Real Estate Decision Makers | 8.05% | 4.62x |
| Food Delivery Service Users | 2.01% | 3.55x |
| BMW Vehicle Shoppers | 6.71% | 3.27x |
| Auto Show Enthusiasts | 8.05% | 3.27x |
| Land Rover Shoppers | 6.71% | 3.20x |
| North East State Fair Visitors | 6.71% | 3.16x |
| Lexus Vehicle Shoppers | 6.71% | 3.14x |
| San Francisco Giants Fans | 6.71% | 3.13x |
| Travel Reward Points Enthusiasts | 5.37% | 3.06x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.30% | 53.54x |
| Urban Outfitters | 6.59% | 28.82x |
| Madewell | 4.25% | 27.84x |
| Anthropologie | 7.55% | 26.01x |
| Free People | 4.12% | 25.06x |
| Armani | 1.99% | 22.82x |
| Abercrombie & Fitch | 1.08% | 22.59x |
| Intermix | 0.56% | 22.10x |
| Forever 21 | 7.76% | 18.44x |
| Hugo Boss | 2.99% | 18.39x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is India Bollywood, Weddings & Gossip.
| Content Affinity | Composition | Index |
| India Bollywood, Weddings & Gossip | 2.01% | 4.54x |
| Motorcycles & Snowmobiles | 2.01% | 4.49x |
| Las Vegas Hotels | 3.36% | 4.39x |
| Data, Analytics & Coding | 0.73% | 4.22x |
| Home Office Products | 0.06% | 3.98x |
| Florida Naples News Cluster | 2.68% | 3.89x |
| Car Shopping | 4.03% | 3.86x |
| Wedding Planning | 1.34% | 3.48x |
| Idaho Cluster | 1.34% | 3.44x |
| Online Quiz & List Readers | 3.36% | 3.42x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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