Dstillery Audiences

YARD HOUSE

Audience Size: 72.6 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 72.6 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Last Minute Travelers.

Interest Composition Index
Last Minute Travelers 4.95% 3.07x
Phoenix Trip Planners 3.96% 2.74x
Lawyers 2.97% 2.72x
Streaming Device Shoppers 4.46% 2.61x
E-cycling Enthusiasts 4.95% 2.59x
Arizona Wildcats Fans 3.71% 2.50x
Architects 4.95% 2.44x
Sony Fans 5.20% 2.42x
Travel Reward Points Enthusiasts 3.47% 2.34x
Mac Users 2.48% 2.34x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.24% 28.90x
Joe's Jeans 0.44% 15.98x
Urban Outfitters 8.64% 13.81x
Madewell 5.16% 11.39x
Anthropologie 7.93% 10.46x
American Apparel 3.35% 10.24x
Free People 4.63% 10.11x
Intermix 0.51% 8.91x
Abercrombie & Fitch 1.04% 8.62x
Bonobos 1.43% 8.49x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is High-End Audio.

Content Affinity Composition Index
High-End Audio 0.99% 6.22x
Las Vegas Hotels 3.96% 5.41x
Idaho Cluster 1.73% 5.00x
Conservatives & Conspiracies 0.74% 4.51x
Finance & Accounting Cluster 1.03% 4.47x
Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) 0.74% 4.27x
Wedding Planning 2.07% 4.13x
Trucking 0.74% 4.10x
Philippines News 0.74% 4.09x
Home Office Products 0.06% 3.98x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male