Dstillery Audiences

YARD HOUSE

Audience Size: 322.5 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 322.5 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.05% 4.23x
Work Hard, Play Hard Travelers 0.05% 3.11x
Los Angeles Mass Transit Commuters 5.43% 2.10x
California Skiers and Snowboarders 4.72% 2.10x
Work Comes First Travelers 0.02% 1.85x
Las Vegas Nightlife Researchers 5.40% 1.85x
South West State Fair Visitors 4.26% 1.83x
Los Angeles Trip Planners 4.91% 1.82x
Men's Suit Shoppers 4.23% 1.80x
Santa Monica Trip Planners 5.28% 1.80x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.11% 27.97x
Topshop 1.85% 25.65x
Carhartt 2.11% 19.95x
Tommy Bahama 8.43% 17.83x
Madewell 7.37% 16.51x
Anthropologie 6.08% 16.46x
Zara 6.85% 16.41x
Urban Outfitters 12.49% 15.67x
Armani 8.33% 14.94x
Free People 5.48% 14.54x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.03% 64.78x
Watches & Jewelry 0.03% 30.42x
Washington D.C. Hotels 0.02% 20.46x
Sports - Skiing, Snowboarding 0.02% 17.03x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 16.17x
Quebec Hunting & Outdoors Cluster 0.02% 15.76x
Assorted Topics (Elderly, Europe, Viral Media) 0.03% 14.23x
Canada News 0.01% 13.96x
Home Décor, Furniture, & Decorating 0.02% 11.91x
Quebec Job Seeker Cluster 0.07% 11.85x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male