Dstillery Audiences

YARD HOUSE

Audience Size: 78.8 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 78.8 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.36% 5.56x
Competitive Sports Participants 6.25% 4.39x
Credit Cards Rewards Researchers 7.81% 4.24x
Golf Enthusiasts 8.59% 4.20x
Hawaii Trip Planners 7.03% 3.97x
Personal Stock Portfolio Managers 5.47% 3.95x
Professional Lacrosse Fans 8.59% 3.90x
Nature and Outdoors Book Readers 5.47% 3.86x
Food Industry Professionals 6.25% 3.74x
Family Adventures Travelers 6.25% 3.59x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.59% 40.84x
Abercrombie & Fitch 1.63% 27.87x
Madewell 6.34% 25.95x
Free People 5.63% 21.26x
Joe's Jeans 0.27% 18.05x
Urban Outfitters 7.58% 17.94x
Tommy Bahama 3.02% 17.51x
Anthropologie 7.44% 17.09x
Zara 3.84% 16.36x
Coach 7.43% 16.16x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Las Vegas Hotels.

Content Affinity Composition Index
Las Vegas Hotels 7.81% 7.30x
Low Budget Shoppers 0.21% 4.44x
Furniture Shopping 3.91% 4.32x
Data, Analytics & Coding 0.73% 4.22x
Florida Naples News Cluster 3.91% 4.06x
Home Office Products 0.06% 3.98x
US Cycling 2.34% 3.75x
Running & Marathons 3.12% 3.69x
Guitars & Instruments 1.56% 3.64x
Engineering 0.24% 3.42x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male