Dstillery Audiences

YARD HOUSE

Audience Size: 27.4 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Landscape Architects.

Interest Composition Index
Landscape Architects 2.04% 3.36x
Ivy League College Researchers 1.02% 3.20x
Identity Theft Protection Researchers 4.31% 3.07x
Pet Boarding and Sitter Researchers 2.39% 3.03x
Mens Business Clothes Shoppers 1.24% 2.95x
San Diego Trip Planners 4.34% 2.89x
Arizona Trip Planners 4.08% 2.80x
Lunar New Year Researchers 1.79% 2.76x
Hard Seltzer Aficionados 0.51% 2.76x
eBook Readers 2.04% 2.62x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 1.39% 43.47x
Free People 3.59% 29.63x
Armani 2.47% 26.88x
Anthropologie 5.17% 21.77x
Abercrombie & Fitch 1.50% 21.46x
Madewell 2.81% 20.98x
Tommy Bahama 2.43% 19.80x
Hugo Boss 2.89% 18.36x
Urban Outfitters 6.36% 17.54x
H&M 6.40% 17.16x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Pacific Northwest Sports & News Cluster.

Content Affinity Composition Index
Pacific Northwest Sports & News Cluster 0.77% 5.37x
Hometown Livability 0.77% 5.31x
Las Vegas Hotels 3.32% 4.61x
Writing Tools & Citation 1.02% 4.58x
Home Office Products 0.06% 3.98x
Philippines News 0.51% 3.69x
University Research 0.77% 3.65x
Baby Names 1.02% 3.63x
Data Centers 0.24% 3.42x
Pool Cleaning 0.15% 3.32x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female