Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 27.4 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Landscape Architects.
| Interest | Composition | Index |
| Landscape Architects | 2.04% | 3.36x |
| Ivy League College Researchers | 1.02% | 3.20x |
| Identity Theft Protection Researchers | 4.31% | 3.07x |
| Pet Boarding and Sitter Researchers | 2.39% | 3.03x |
| Mens Business Clothes Shoppers | 1.24% | 2.95x |
| San Diego Trip Planners | 4.34% | 2.89x |
| Arizona Trip Planners | 4.08% | 2.80x |
| Lunar New Year Researchers | 1.79% | 2.76x |
| Hard Seltzer Aficionados | 0.51% | 2.76x |
| eBook Readers | 2.04% | 2.62x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 1.39% | 43.47x |
| Free People | 3.59% | 29.63x |
| Armani | 2.47% | 26.88x |
| Anthropologie | 5.17% | 21.77x |
| Abercrombie & Fitch | 1.50% | 21.46x |
| Madewell | 2.81% | 20.98x |
| Tommy Bahama | 2.43% | 19.80x |
| Hugo Boss | 2.89% | 18.36x |
| Urban Outfitters | 6.36% | 17.54x |
| H&M | 6.40% | 17.16x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Pacific Northwest Sports & News Cluster.
| Content Affinity | Composition | Index |
| Pacific Northwest Sports & News Cluster | 0.77% | 5.37x |
| Hometown Livability | 0.77% | 5.31x |
| Las Vegas Hotels | 3.32% | 4.61x |
| Writing Tools & Citation | 1.02% | 4.58x |
| Home Office Products | 0.06% | 3.98x |
| Philippines News | 0.51% | 3.69x |
| University Research | 0.77% | 3.65x |
| Baby Names | 1.02% | 3.63x |
| Data Centers | 0.24% | 3.42x |
| Pool Cleaning | 0.15% | 3.32x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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