Dstillery Audiences

YARD HOUSE

Audience Size: 123.8 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 123.8 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.55% 3.02x
Spa Goers 5.53% 2.70x
Lunar New Year Researchers 1.21% 2.62x
Montana and Idaho Trip Planners 4.15% 2.56x
San Diego Trip Planners 3.80% 2.50x
San Diego Activities Researchers 1.55% 2.26x
San Francisco Activities Researchers 1.90% 2.26x
San Diego Events Researchers 1.90% 2.26x
Boston Trip Planners 1.38% 2.21x
Travel Reward Points Enthusiasts 2.94% 2.21x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.62% 20.01x
Joe's Jeans 0.58% 12.94x
Urban Outfitters 11.79% 11.57x
Topshop 0.38% 10.16x
Supreme 0.05% 10.04x
American Apparel 4.51% 8.56x
Madewell 6.64% 8.50x
Anthropologie 10.14% 8.20x
Armani 3.60% 8.08x
Intermix 0.71% 7.48x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Idaho Cluster.

Content Affinity Composition Index
Idaho Cluster 2.59% 8.31x
Home Office Products 0.06% 3.98x
Alberta Canada Cluster 0.35% 3.57x
Live Music 1.04% 3.52x
Data Centers 0.24% 3.42x
Vancouver British Columbia Locals Cluster 0.52% 3.39x
Liberal Media - Political Activism 0.35% 3.34x
Pool Cleaning 0.15% 3.32x
Hawaii News 0.69% 3.15x
Flower Shopping 0.08% 3.03x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female