Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 235.1 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is True Crime Podcast Listeners.
| Interest | Composition | Index |
| True Crime Podcast Listeners | 0.36% | 5.56x |
| San Diego Activities Researchers | 4.16% | 2.58x |
| Home Interior Design Enthusiasts | 4.40% | 2.56x |
| San Francisco Activities Researchers | 3.91% | 2.55x |
| San Diego Events Researchers | 3.91% | 2.55x |
| Travel Guide and Review Readers | 3.91% | 2.54x |
| Landscape Architects | 3.67% | 2.48x |
| Tokyo Trip Planners | 4.16% | 2.44x |
| Vegans | 3.91% | 2.39x |
| Restaurant Researchers | 3.67% | 2.24x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.61% | 37.22x |
| Abercrombie & Fitch | 2.45% | 26.10x |
| Joe's Jeans | 0.70% | 23.08x |
| Madewell | 8.12% | 22.31x |
| Topshop | 1.03% | 19.51x |
| Tommy Bahama | 6.39% | 19.08x |
| Free People | 7.52% | 18.37x |
| Urban Outfitters | 11.48% | 16.29x |
| Zara | 6.23% | 15.85x |
| Anthropologie | 9.05% | 15.77x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is Music Education.
| Content Affinity | Composition | Index |
| Music Education | 0.73% | 5.40x |
| Education Cluster | 0.98% | 5.02x |
| Personal Investment & Advisor Researchers | 1.22% | 5.01x |
| Low Budget Shoppers | 0.21% | 4.44x |
| Tahoe & Reno Tourism | 0.73% | 4.23x |
| Data, Analytics & Coding | 0.73% | 4.22x |
| Home Office Products | 0.06% | 3.98x |
| Music Production | 0.49% | 3.72x |
| Travel, Food, Fashion & Fitness | 0.49% | 3.54x |
| Engineering | 0.24% | 3.42x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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