Dstillery Audiences

YARD HOUSE

Audience Size: 341.2 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 341.2 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.10% 3.88x
Los Angeles Mass Transit Commuters 6.72% 2.53x
California Skiers and Snowboarders 5.37% 2.29x
California Trip Planners 5.26% 2.28x
Los Angeles Trip Planners 5.40% 2.18x
San Diego Activities Researchers 4.49% 2.13x
San Francisco Activities Researchers 4.29% 2.06x
San Diego Events Researchers 4.29% 2.06x
San Diego Trip Planners 4.76% 2.05x
Los Angeles Chargers Fans 4.66% 2.03x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 3.27% 30.56x
Joe's Jeans 1.09% 22.62x
Topshop 1.78% 21.50x
Madewell 8.85% 18.49x
Tommy Bahama 8.92% 17.43x
Free People 7.73% 16.51x
Urban Outfitters 14.17% 15.74x
Abercrombie & Fitch 5.41% 15.29x
Anthropologie 6.94% 14.90x
Zara 7.17% 14.21x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Office Furniture Design.

Content Affinity Composition Index
Office Furniture Design 0.10% 5.18x
Brazil & Portugal News 0.30% 5.01x
Home Office Products 0.06% 3.98x
Cigars 0.07% 3.87x
Roleplay & Fantasy Games 0.13% 3.83x
Real Estate Cluster 0.20% 3.69x
Los Angeles Cluster 0.07% 3.63x
Las Vegas Hotels 3.24% 3.44x
France Online Music & Quiz Content Cluster 0.07% 3.33x
Aid Groups 0.20% 3.12x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male