Dstillery Audiences

YARD HOUSE

Audience Size: 235.1 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 235.1 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is True Crime Podcast Listeners.

Interest Composition Index
True Crime Podcast Listeners 0.36% 5.56x
San Diego Activities Researchers 4.16% 2.58x
Home Interior Design Enthusiasts 4.40% 2.56x
San Francisco Activities Researchers 3.91% 2.55x
San Diego Events Researchers 3.91% 2.55x
Travel Guide and Review Readers 3.91% 2.54x
Landscape Architects 3.67% 2.48x
Tokyo Trip Planners 4.16% 2.44x
Vegans 3.91% 2.39x
Restaurant Researchers 3.67% 2.24x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.61% 37.22x
Abercrombie & Fitch 2.45% 26.10x
Joe's Jeans 0.70% 23.08x
Madewell 8.12% 22.31x
Topshop 1.03% 19.51x
Tommy Bahama 6.39% 19.08x
Free People 7.52% 18.37x
Urban Outfitters 11.48% 16.29x
Zara 6.23% 15.85x
Anthropologie 9.05% 15.77x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Music Education.

Content Affinity Composition Index
Music Education 0.73% 5.40x
Education Cluster 0.98% 5.02x
Personal Investment & Advisor Researchers 1.22% 5.01x
Low Budget Shoppers 0.21% 4.44x
Tahoe & Reno Tourism 0.73% 4.23x
Data, Analytics & Coding 0.73% 4.22x
Home Office Products 0.06% 3.98x
Music Production 0.49% 3.72x
Travel, Food, Fashion & Fitness 0.49% 3.54x
Engineering 0.24% 3.42x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male