Explore the Yard House Audience
Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 72.6 thousand unique devices whose actions qualify for the Yard House audience.
INTERESTS
The Yard House audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yard House audience is Last Minute Travelers.
| Interest | Composition | Index |
| Last Minute Travelers | 4.95% | 3.07x |
| Phoenix Trip Planners | 3.96% | 2.74x |
| Lawyers | 2.97% | 2.72x |
| Streaming Device Shoppers | 4.46% | 2.61x |
| E-cycling Enthusiasts | 4.95% | 2.59x |
| Arizona Wildcats Fans | 3.71% | 2.50x |
| Architects | 4.95% | 2.44x |
| Sony Fans | 5.20% | 2.42x |
| Travel Reward Points Enthusiasts | 3.47% | 2.34x |
| Mac Users | 2.48% | 2.34x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
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APPAREL RETAILERS
The Yard House audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yard House audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 3.24% | 28.90x |
| Joe's Jeans | 0.44% | 15.98x |
| Urban Outfitters | 8.64% | 13.81x |
| Madewell | 5.16% | 11.39x |
| Anthropologie | 7.93% | 10.46x |
| American Apparel | 3.35% | 10.24x |
| Free People | 4.63% | 10.11x |
| Intermix | 0.51% | 8.91x |
| Abercrombie & Fitch | 1.04% | 8.62x |
| Bonobos | 1.43% | 8.49x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yard House audience is High-End Audio.
| Content Affinity | Composition | Index |
| High-End Audio | 0.99% | 6.22x |
| Las Vegas Hotels | 3.96% | 5.41x |
| Idaho Cluster | 1.73% | 5.00x |
| Conservatives & Conspiracies | 0.74% | 4.51x |
| Finance & Accounting Cluster | 1.03% | 4.47x |
| Assorted Topics (Food, Pharmacy, Commerce, Retail, Careers, Finance) | 0.74% | 4.27x |
| Wedding Planning | 2.07% | 4.13x |
| Trucking | 0.74% | 4.10x |
| Philippines News | 0.74% | 4.09x |
| Home Office Products | 0.06% | 3.98x |
Composition Percentage:
The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
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DEMOGRAPHICS
The Yard House audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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