Dstillery Audiences

YARD HOUSE

Audience Size: 206 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 206 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Las Vegas Nightlife Researchers.

Interest Composition Index
Las Vegas Nightlife Researchers 3.79% 2.11x
Los Angeles Mass Transit Commuters 3.18% 1.94x
Santa Monica Trip Planners 3.50% 1.92x
Las Vegas Hotel Researchers 2.66% 1.92x
Los Angeles Trip Planners 3.13% 1.78x
Work Hard, Play Hard Travelers 0.18% 1.77x
Miami Trip Planners 2.63% 1.75x
Men's Suit Shoppers 2.66% 1.74x
Las Vegas Trip Planners 5.52% 1.72x
Long Beach California Trip Planners 3.05% 1.72x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 2.81% 27.16x
LL Bean 1.60% 26.15x
Tommy Bahama 6.97% 23.18x
Free People 4.48% 22.30x
Eddie Bauer 3.69% 22.26x
Joe's Jeans 1.26% 22.24x
Madewell 3.95% 20.25x
REI 6.19% 17.35x
Lorna Jane 1.41% 17.30x
Armani 4.06% 16.70x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Retail Industry News.

Content Affinity Composition Index
Retail Industry News 0.18% 3.45x
LGBTQ Advocacy 1.37% 2.89x
Las Vegas Hotels 1.97% 2.79x
Southern California Tourism 0.89% 2.79x
Meeting Planning & Hotels 0.11% 2.64x
Los Angeles Tourism 1.74% 2.59x
Community Planning & Transportation 0.11% 2.56x
New England Universities 1.08% 2.50x
Horse Racing 0.24% 2.46x
Human Resources & Employee Management 0.13% 2.46x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male