Dstillery Audiences

YARD HOUSE

Audience Size: 95.1 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 95.1 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 3.38% 2.43x
Los Angeles Trip Planners 3.07% 2.04x
Miami Trip Planners 2.37% 2.01x
Las Vegas Nightlife Researchers 2.97% 2.01x
Los Angeles Angels Fans 2.17% 1.91x
California Skiers and Snowboarders 2.73% 1.88x
California Trip Planners 2.51% 1.85x
Santa Monica Trip Planners 2.90% 1.82x
Los Angeles Dodgers Fans 2.49% 1.82x
Land Rover Shoppers 2.03% 1.81x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Saint Laurent Paris.

Location Composition Index
Saint Laurent Paris 1.97% 34.77x
Eddie Bauer 3.27% 34.67x
Anthropologie 7.58% 32.87x
Free People 3.17% 28.35x
Madewell 2.62% 27.71x
Tommy Bahama 4.84% 26.58x
H&M 5.77% 23.74x
Hugo Boss 1.99% 21.85x
Armani 2.84% 21.48x
Forever 21 5.79% 20.45x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.94% 3.10x
North Carolina Education 1.28% 3.00x
Los Angeles Tourism 1.67% 2.76x
Action Sports 0.31% 2.46x
Los Angeles News 2.34% 2.32x
Private Aviation 0.51% 2.29x
Las Vegas Hotels 1.35% 2.22x
Pre-Built Home Researchers 0.41% 2.14x
Central California Cluster 0.51% 2.14x
Idaho Cluster 0.36% 2.03x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male