Dstillery Audiences

YARD HOUSE

Audience Size: 311.5 Thousand Devices

Explore the Yard House Audience

Below you'll find more information about the Yard House audience, broken down in different categories based on their digital and physical behaviors. These are 311.5 thousand unique devices whose actions qualify for the Yard House audience.

Dstillery Crafted Audiences

INTERESTS

The Yard House audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yard House audience is Executive Travelers.

Interest Composition Index
Executive Travelers 0.05% 4.23x
Work Hard, Play Hard Travelers 0.05% 3.11x
Men's Suit Shoppers 3.15% 2.14x
Los Angeles Mass Transit Commuters 3.01% 2.08x
Santa Monica Trip Planners 3.64% 1.97x
Los Angeles Trip Planners 2.98% 1.97x
Work Comes First Travelers 0.02% 1.85x
Los Angeles Activities Researchers 2.46% 1.80x
California Skiers and Snowboarders 2.18% 1.78x
Long Beach California Trip Planners 2.84% 1.71x
Composition Percentage: The overlap percentage between the Yard House audience and the Interest attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yard House audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yard House audience is Topshop.

Location Composition Index
Topshop 1.26% 27.99x
Lorna Jane 2.11% 26.47x
Tommy Bahama 7.69% 19.55x
Zara 7.21% 18.19x
Armani 9.07% 17.12x
Madewell 6.12% 17.07x
Kate Spade 4.95% 15.43x
Saint Laurent Paris 2.00% 14.88x
Free People 5.04% 14.46x
Urban Outfitters 10.88% 13.98x
Composition Percentage: The overlap percentage between the Yard House audience and the Location attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yard House audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.03% 64.78x
Watches & Jewelry 0.03% 30.42x
Washington D.C. Hotels 0.02% 20.46x
Sports - Skiing, Snowboarding 0.02% 17.03x
Quebec Hunting & Outdoors Cluster 0.02% 15.76x
Canada News 0.01% 13.96x
Home Décor, Furniture, & Decorating 0.02% 11.91x
Quebec Job Seeker Cluster 0.07% 11.85x
Assorted Topics (Viral Media, Paid Traffic) 0.02% 11.14x
Fashion & Cosmetics 0.03% 10.61x
Composition Percentage: The overlap percentage between the Yard House audience and the Content Affinity attribute.
Index: A comparison of the Yard House audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yard House audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male