Dstillery Audiences

YOGA WORKS

Audience Size: 10.5 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Manchester United Fans.

Interest Composition Index
Manchester United Fans 12.50% 7.25x
Readers of Dominican Republic Content 12.50% 6.86x
Shared Work Space Researchers 8.33% 6.32x
Office Reopening Researchers 4.69% 5.90x
Online Bank Researchers 10.42% 5.81x
Oklahoma City Thunder Fans 8.33% 5.69x
Miami Trip Planners 9.38% 5.66x
Certified Events Professionals 10.42% 5.48x
Los Angeles Activities Researchers 6.25% 5.43x
Mid-Range Grocery Shoppers 8.33% 5.27x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Armani.

Location Composition Index
Armani 2.38% 41.05x
Madewell 3.90% 36.33x
Free People 3.71% 29.07x
American Apparel 3.04% 27.65x
Bonobos 1.43% 27.20x
Urban Outfitters 4.85% 26.63x
Zara 1.81% 23.29x
Kate Spade 3.90% 23.06x
Anthropologie 4.85% 21.82x
H&M 6.56% 19.80x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Baltimore Cluster.

Content Affinity Composition Index
Baltimore Cluster 10.42% 5.80x
Medical Supplies and Information 0.50% 5.04x
Backpacking 0.98% 4.07x
Fantasy Sports 4.17% 3.96x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Apple Blogs & Hacks 3.39% 3.67x
Fox News Content Consumers 2.74% 3.67x
Scotland Travel 0.06% 3.67x
Film Production 0.25% 3.50x
Beach & Intimate Wear 0.12% 3.40x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male