Dstillery Audiences

YOGA WORKS

Audience Size: 87.3 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 87.3 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Readers of Portuguese Content.

Interest Composition Index
Readers of Portuguese Content 7.77% 4.65x
Houston Trip Planners 9.71% 4.18x
Houston Astros Fans 6.80% 3.60x
North East State Fair Visitors 5.83% 3.23x
Investment Banking Professionals 4.85% 3.15x
Cryptocurrency Enthusiasts 6.80% 3.09x
Ballet Enthusiasts 3.88% 2.93x
Canoeing and Kayaking Enthusiasts 4.85% 2.85x
Cape Cod News Readers 3.88% 2.79x
Los Angeles Mass Transit Commuters 4.85% 2.78x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.

Location Composition Index
Supreme 1.55% 90.02x
Everlane 1.44% 87.92x
Topshop 4.12% 79.96x
Joe's Jeans 1.97% 66.37x
Intermix 5.07% 47.99x
Uniqlo 9.83% 39.78x
Lorna Jane 2.36% 34.28x
Saint Laurent Paris 4.13% 32.83x
Bonobos 7.07% 32.65x
American Apparel 14.45% 31.68x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Southern California Tourism.

Content Affinity Composition Index
Southern California Tourism 0.87% 7.37x
Legal Information Research Cluster 1.75% 5.50x
Texas Media 10.68% 5.37x
Medical Supplies and Information 0.50% 5.04x
Baltimore Cluster 7.77% 4.64x
Backpacking 0.98% 4.07x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Scotland Travel 0.06% 3.67x
Film Production 0.25% 3.50x
Beach & Intimate Wear 0.12% 3.40x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
65+
Gender
Male