Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 8.89% | 7.48x |
| Mac Users | 4.44% | 7.08x |
| Yale University Fans | 7.78% | 6.88x |
| Caribbean Destination Reopening Researchers | 5.56% | 6.77x |
| Indian Food Enthusiasts | 4.11% | 5.88x |
| Post COVID-19 Restaurant Reopening Researchers | 3.33% | 5.83x |
| Luxury Retail Researchers | 3.33% | 5.76x |
| Indoor Cycling & Spinning Enthusiasts | 3.33% | 5.71x |
| Ocean Activists | 4.11% | 5.50x |
| Videographers | 5.56% | 5.17x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Curious about what else the Yoga Works audience is interested in?
Sign Up
APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.62% | 54.10x |
| Lorna Jane | 3.08% | 39.18x |
| Saint Laurent Paris | 1.44% | 26.40x |
| Uniqlo | 2.93% | 25.69x |
| Kate Spade | 10.17% | 23.95x |
| Madewell | 8.63% | 23.57x |
| Armani | 4.78% | 21.88x |
| American Apparel | 5.14% | 19.79x |
| Lululemon | 11.61% | 18.75x |
| Zara | 3.70% | 17.62x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Want to find more of the Yoga Works audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Texas Media.
| Content Affinity | Composition | Index |
| Texas Media | 13.33% | 6.69x |
| Medical Supplies and Information | 0.50% | 5.04x |
| Texas News | 5.26% | 4.46x |
| Canadian Homes | 2.22% | 3.99x |
| Crossfit & Obstacle Race Enthusiasts | 0.49% | 3.94x |
| Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) | 1.80% | 3.91x |
| Austin Cluster | 3.33% | 3.81x |
| New York City Family & Activity Cluster | 3.33% | 3.77x |
| Scotland Travel | 0.06% | 3.67x |
| Northern Texas Cluster | 3.33% | 3.61x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Want to see more of the Content Affinities the Yoga Works audience visits?
Sign Up
DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
Interested in seeing other characteristics of the Yoga Works audience?
Sign Up