Dstillery Audiences

YOGA WORKS

Audience Size: 17.6 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 17.6 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 8.89% 7.48x
Mac Users 4.44% 7.08x
Yale University Fans 7.78% 6.88x
Caribbean Destination Reopening Researchers 5.56% 6.77x
Indian Food Enthusiasts 4.11% 5.88x
Post COVID-19 Restaurant Reopening Researchers 3.33% 5.83x
Luxury Retail Researchers 3.33% 5.76x
Indoor Cycling & Spinning Enthusiasts 3.33% 5.71x
Ocean Activists 4.11% 5.50x
Videographers 5.56% 5.17x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Intermix.

Location Composition Index
Intermix 2.62% 54.10x
Lorna Jane 3.08% 39.18x
Saint Laurent Paris 1.44% 26.40x
Uniqlo 2.93% 25.69x
Kate Spade 10.17% 23.95x
Madewell 8.63% 23.57x
Armani 4.78% 21.88x
American Apparel 5.14% 19.79x
Lululemon 11.61% 18.75x
Zara 3.70% 17.62x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Texas Media.

Content Affinity Composition Index
Texas Media 13.33% 6.69x
Medical Supplies and Information 0.50% 5.04x
Texas News 5.26% 4.46x
Canadian Homes 2.22% 3.99x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Assorted Topics (Class Reunion, Online Deals, Contest, Health, Lifestyle, Entertainment News) 1.80% 3.91x
Austin Cluster 3.33% 3.81x
New York City Family & Activity Cluster 3.33% 3.77x
Scotland Travel 0.06% 3.67x
Northern Texas Cluster 3.33% 3.61x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male