Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 130.8 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 8.05% | 4.90x |
| Los Angeles Activities Researchers | 5.49% | 4.33x |
| Los Angeles Trip Planners | 7.11% | 4.27x |
| Ballet Enthusiasts | 5.49% | 3.94x |
| Santa Monica Trip Planners | 6.72% | 3.87x |
| Opera Enthusiasts | 4.41% | 3.77x |
| New York City Events Researchers | 5.13% | 3.64x |
| California Skiers and Snowboarders | 5.23% | 3.45x |
| California Trip Planners | 5.13% | 3.24x |
| New York Trip Planners | 4.58% | 3.21x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.66% | 57.80x |
| Lorna Jane | 3.61% | 44.30x |
| Intermix | 4.01% | 39.74x |
| Joe's Jeans | 2.20% | 37.98x |
| Zara | 10.48% | 33.38x |
| American Apparel | 12.62% | 32.94x |
| Ralph Lauren | 3.40% | 32.85x |
| Saint Laurent Paris | 3.42% | 32.49x |
| Club Monaco | 3.77% | 31.88x |
| Free People | 6.64% | 31.19x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.52% | 7.89x |
| Los Angeles Tourism | 4.28% | 6.91x |
| New York City Real Estate Research Cluster | 2.47% | 6.48x |
| New York City Education & News Cluster | 2.34% | 5.16x |
| NYC Tourist Attractions | 3.05% | 4.86x |
| California Universities | 1.66% | 4.76x |
| Art News & Products | 0.42% | 4.76x |
| Retail Industry News | 0.23% | 4.54x |
| Los Angeles News | 4.90% | 4.38x |
| Marketing Professionals | 0.94% | 4.36x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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