Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 206 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 6.86% | 4.69x |
| Santa Monica Trip Planners | 6.41% | 3.43x |
| Los Angeles Trip Planners | 5.12% | 3.35x |
| Los Angeles Activities Researchers | 4.52% | 3.26x |
| Boston Trip Planners | 4.07% | 3.09x |
| Opera Enthusiasts | 3.92% | 2.97x |
| Thrift Store Shoppers | 4.72% | 2.92x |
| Executive Travelers | 0.03% | 2.92x |
| Real Estate Decision Makers | 5.22% | 2.89x |
| Ballet Enthusiasts | 5.32% | 2.84x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.11% | 61.77x |
| Topshop | 2.03% | 45.00x |
| Supreme | 1.41% | 41.26x |
| Lorna Jane | 2.51% | 31.38x |
| Intermix | 4.04% | 30.65x |
| Joe's Jeans | 1.96% | 26.86x |
| Uniqlo | 5.70% | 25.36x |
| Bonobos | 4.20% | 24.49x |
| Zara | 9.01% | 22.75x |
| American Apparel | 12.28% | 21.35x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Assorted Topics (Insurance, Travel, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.14% | 49.38x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.11% | 45.81x |
| Canada News | 0.03% | 31.99x |
| Washington D.C. Hotels | 0.03% | 30.07x |
| Home Décor, Furniture, & Decorating | 0.04% | 23.49x |
| England Tourism | 0.06% | 18.86x |
| Local & Travel England - Northern England | 0.11% | 15.86x |
| Quebec Job Seeker Cluster | 0.04% | 12.45x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.03% | 12.15x |
| Fashion & Cosmetics | 0.03% | 11.77x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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