Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 120.4 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 8.03% | 4.10x |
| Los Angeles Mass Transit Commuters | 10.51% | 3.91x |
| Opera Enthusiasts | 5.81% | 3.81x |
| New York City Events Researchers | 6.80% | 3.76x |
| Online Grocery Shoppers | 7.66% | 3.65x |
| New York Trip Planners | 6.67% | 3.54x |
| Real Estate Decision Makers | 5.69% | 3.37x |
| Restaurant Menu Researchers | 5.56% | 3.31x |
| Cape Cod News Readers | 5.07% | 3.30x |
| Major Airline Customers | 6.18% | 3.29x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.84% | 87.46x |
| Everlane | 1.54% | 70.05x |
| Topshop | 4.59% | 64.83x |
| Joe's Jeans | 2.24% | 54.65x |
| Intermix | 6.02% | 44.33x |
| Uniqlo | 10.58% | 34.93x |
| Lorna Jane | 2.78% | 30.65x |
| Saint Laurent Paris | 4.81% | 30.04x |
| Bonobos | 7.94% | 29.64x |
| American Apparel | 15.59% | 29.36x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Marketing Professionals.
| Content Affinity | Composition | Index |
| Marketing Professionals | 1.24% | 9.81x |
| New York City Education & News Cluster | 2.84% | 8.35x |
| Southern California Tourism | 0.87% | 7.37x |
| Work Productivity | 0.49% | 6.47x |
| Brazil & Portugal News | 0.37% | 5.80x |
| California Universities | 0.87% | 5.68x |
| Los Angeles Tourism | 3.71% | 5.62x |
| Korea Cluster | 0.37% | 5.60x |
| New England Universities | 1.73% | 5.59x |
| Writing Resources | 0.37% | 5.49x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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