Dstillery Audiences

YOGA WORKS

Audience Size: 37.8 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 37.8 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Houston Trip Planners.

Interest Composition Index
Houston Trip Planners 18.06% 7.35x
Houston Astros Fans 13.89% 6.80x
Home Interior Design Enthusiasts 8.33% 6.10x
Healthy Eaters 9.72% 5.70x
Childrens Museum Visitors 11.11% 5.58x
Health Insurance Researchers 8.33% 5.49x
Thrift Store Shoppers 8.33% 5.33x
Indian Food Enthusiasts 8.33% 5.28x
Architecture Enthusiasts 8.33% 5.08x
Harvard University Fans 6.94% 5.02x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Topshop.

Location Composition Index
Topshop 3.12% 124.43x
Joe's Jeans 1.08% 67.37x
Intermix 3.78% 58.20x
Uniqlo 6.15% 40.99x
American Apparel 9.91% 32.97x
Armani 7.90% 32.35x
Lorna Jane 1.31% 31.00x
Bonobos 4.03% 30.33x
Saint Laurent Paris 2.26% 29.72x
Club Monaco 3.19% 28.95x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Texas Media.

Content Affinity Composition Index
Texas Media 23.61% 8.62x
Dating & Relationships 4.17% 5.64x
Legal Information Research Cluster 1.75% 5.50x
Medical Supplies and Information 0.50% 5.04x
Washington & Northern Virginia 4.17% 4.95x
Austin Cluster 5.56% 4.93x
Psychics & Horoscopes 4.17% 4.80x
Consumer Packaged Goods 4.17% 4.72x
Finance & Accounting Cluster 4.17% 4.53x
Baltimore Cluster 9.72% 4.48x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female