Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 159.9 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 10.41% | 4.48x |
| New York City Events Researchers | 7.53% | 4.16x |
| Los Angeles Trip Planners | 9.01% | 4.08x |
| Ballet Enthusiasts | 7.25% | 3.75x |
| Los Angeles Activities Researchers | 6.97% | 3.55x |
| Harvard University Fans | 5.86% | 3.32x |
| Restaurant Menu Researchers | 5.30% | 3.28x |
| Opera Enthusiasts | 5.76% | 3.27x |
| Santa Monica Trip Planners | 7.25% | 3.27x |
| Restaurant Researchers | 5.02% | 3.10x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.
| Location | Composition | Index |
| Supreme | 1.75% | 76.69x |
| Everlane | 1.34% | 55.43x |
| Joe's Jeans | 2.37% | 49.58x |
| Topshop | 4.26% | 49.52x |
| Intermix | 6.02% | 36.79x |
| Uniqlo | 9.78% | 30.08x |
| Lorna Jane | 2.81% | 28.67x |
| Saint Laurent Paris | 4.53% | 27.49x |
| Bonobos | 7.97% | 27.13x |
| American Apparel | 15.16% | 25.36x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Perfume, Makeup & Cosmetics.
| Content Affinity | Composition | Index |
| Perfume, Makeup & Cosmetics | 0.37% | 6.77x |
| Los Angeles Tourism | 4.00% | 5.88x |
| California Universities | 1.30% | 5.55x |
| New York City Education & News Cluster | 1.86% | 5.37x |
| Marketing Professionals | 0.84% | 5.30x |
| New England Universities | 1.67% | 5.29x |
| Brazil & Portugal News | 0.28% | 5.16x |
| Southern California Tourism | 0.93% | 5.12x |
| Website Launchers | 0.37% | 5.09x |
| International Development & Health | 0.37% | 4.99x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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