Dstillery Audiences

YOGA WORKS

Audience Size: 147.4 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 147.4 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 10.27% 3.87x
Opera Enthusiasts 7.42% 3.52x
New York City Events Researchers 7.66% 3.48x
Ballet Enthusiasts 7.74% 3.29x
Los Angeles Trip Planners 7.82% 3.16x
Santa Monica Trip Planners 7.82% 3.11x
Los Angeles Activities Researchers 6.44% 3.07x
Men's Suit Shoppers 6.44% 2.89x
Restaurant Menu Researchers 5.79% 2.85x
Thrift Store Shoppers 6.44% 2.85x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.

Location Composition Index
Supreme 1.99% 89.26x
Everlane 1.45% 59.16x
Topshop 4.62% 55.99x
Joe's Jeans 2.61% 53.97x
Intermix 6.28% 39.05x
Uniqlo 11.13% 32.95x
Lorna Jane 3.25% 30.38x
Saint Laurent Paris 5.03% 28.93x
Bonobos 8.27% 28.58x
American Apparel 16.31% 28.11x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.57% 10.01x
International Development & Health 0.41% 6.28x
New York City Education & News Cluster 2.04% 5.69x
Robotics 0.24% 5.47x
European Museums, Restaurants & Events 0.57% 5.39x
English as a Second Language 0.49% 5.25x
New England Universities 1.71% 5.14x
Southern California Tourism 0.90% 5.03x
Los Angeles Tourism 3.67% 4.81x
LGBTQ Advocacy 2.77% 4.68x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male