Dstillery Audiences

YOGA WORKS

Audience Size: 60.4 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 60.4 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 8.15% 5.53x
Santa Monica Trip Planners 6.86% 4.23x
Los Angeles Trip Planners 6.69% 4.16x
California Trip Planners 4.84% 3.35x
New York Trip Planners 4.39% 3.07x
California Skiers and Snowboarders 4.53% 3.02x
Broadway Fans 3.10% 2.99x
Long Beach California Trip Planners 4.46% 2.84x
Executive Travelers 3.24% 2.80x
Restaurant Researchers 2.54% 2.76x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is American Apparel.

Location Composition Index
American Apparel 8.12% 38.12x
Zara 7.00% 37.04x
Armani 5.36% 36.83x
Michael Kors 5.46% 36.15x
Free People 4.20% 34.49x
Uniqlo 2.82% 32.91x
Madewell 3.67% 32.68x
Club Monaco 2.76% 30.11x
H&M 7.64% 26.49x
Lululemon 9.51% 26.23x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 4.32% 7.19x
Southern California Tourism 1.71% 5.63x
New York City Real Estate Research Cluster 1.74% 5.45x
NYC Tourist Attractions 3.28% 5.40x
Los Angeles News 4.74% 4.63x
Broadway Information 1.15% 4.63x
California Universities 1.43% 4.17x
New York City Education & News Cluster 1.81% 4.16x
LGBTQ Advocacy 1.43% 3.35x
Fashion Cluster 1.57% 3.20x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male