Dstillery Audiences

YOGA WORKS

Audience Size: 23 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 7.02% 4.92x
Houston Trip Planners 12.28% 4.79x
Cholesterol Researchers 3.51% 4.69x
Ivy League College Researchers 3.51% 4.46x
Home Custom Bedroom Decorators 2.63% 4.03x
Custom Home Lighting Shoppers 2.63% 4.03x
Liberal Think Tank Readers 4.39% 4.02x
Pharmacy Shoppers 4.39% 4.02x
Texas Energy Providers 8.77% 3.98x
Mature Parents 3.51% 3.90x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Intermix.

Location Composition Index
Intermix 2.55% 49.52x
Lorna Jane 2.45% 24.50x
Madewell 7.09% 18.00x
Kate Spade 8.74% 16.94x
Johnston and Murphy 1.53% 15.83x
Armani 2.75% 11.93x
Lululemon 7.84% 11.22x
Uniqlo 1.50% 11.21x
American Apparel 3.05% 10.89x
Free People 3.94% 9.97x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Medical Supplies and Information.

Content Affinity Composition Index
Medical Supplies and Information 0.50% 5.04x
Texas Media 10.53% 4.73x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Scotland Travel 0.06% 3.67x
Film Production 0.25% 3.50x
Beach & Intimate Wear 0.12% 3.40x
Baltimore Cluster 6.14% 3.22x
Running & Marathons 1.75% 3.22x
Online Media Converters 0.33% 3.09x
Israel News 3.51% 2.93x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male