Dstillery Audiences

YOGA WORKS

Audience Size: 206 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 206 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.86% 4.69x
Santa Monica Trip Planners 6.41% 3.43x
Los Angeles Trip Planners 5.12% 3.35x
Los Angeles Activities Researchers 4.52% 3.26x
Boston Trip Planners 4.07% 3.09x
Opera Enthusiasts 3.92% 2.97x
Thrift Store Shoppers 4.72% 2.92x
Executive Travelers 0.03% 2.92x
Real Estate Decision Makers 5.22% 2.89x
Ballet Enthusiasts 5.32% 2.84x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Everlane.

Location Composition Index
Everlane 1.11% 61.77x
Topshop 2.03% 45.00x
Supreme 1.41% 41.26x
Lorna Jane 2.51% 31.38x
Intermix 4.04% 30.65x
Joe's Jeans 1.96% 26.86x
Uniqlo 5.70% 25.36x
Bonobos 4.20% 24.49x
Zara 9.01% 22.75x
American Apparel 12.28% 21.35x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Assorted Topics (Insurance, Travel, Viral Media).

Content Affinity Composition Index
Assorted Topics (Insurance, Travel, Viral Media) 0.14% 49.38x
Assorted Topics (Elderly, Europe, Viral Media) 0.11% 45.81x
Canada News 0.03% 31.99x
Washington D.C. Hotels 0.03% 30.07x
Home Décor, Furniture, & Decorating 0.04% 23.49x
England Tourism 0.06% 18.86x
Local & Travel England - Northern England 0.11% 15.86x
Quebec Job Seeker Cluster 0.04% 12.45x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.15x
Fashion & Cosmetics 0.03% 11.77x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male