Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 60.4 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 8.15% | 5.53x |
| Santa Monica Trip Planners | 6.86% | 4.23x |
| Los Angeles Trip Planners | 6.69% | 4.16x |
| California Trip Planners | 4.84% | 3.35x |
| New York Trip Planners | 4.39% | 3.07x |
| California Skiers and Snowboarders | 4.53% | 3.02x |
| Broadway Fans | 3.10% | 2.99x |
| Long Beach California Trip Planners | 4.46% | 2.84x |
| Executive Travelers | 3.24% | 2.80x |
| Restaurant Researchers | 2.54% | 2.76x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is American Apparel.
| Location | Composition | Index |
| American Apparel | 8.12% | 38.12x |
| Zara | 7.00% | 37.04x |
| Armani | 5.36% | 36.83x |
| Michael Kors | 5.46% | 36.15x |
| Free People | 4.20% | 34.49x |
| Uniqlo | 2.82% | 32.91x |
| Madewell | 3.67% | 32.68x |
| Club Monaco | 2.76% | 30.11x |
| H&M | 7.64% | 26.49x |
| Lululemon | 9.51% | 26.23x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Los Angeles Tourism.
| Content Affinity | Composition | Index |
| Los Angeles Tourism | 4.32% | 7.19x |
| Southern California Tourism | 1.71% | 5.63x |
| New York City Real Estate Research Cluster | 1.74% | 5.45x |
| NYC Tourist Attractions | 3.28% | 5.40x |
| Los Angeles News | 4.74% | 4.63x |
| Broadway Information | 1.15% | 4.63x |
| California Universities | 1.43% | 4.17x |
| New York City Education & News Cluster | 1.81% | 4.16x |
| LGBTQ Advocacy | 1.43% | 3.35x |
| Fashion Cluster | 1.57% | 3.20x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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