Dstillery Audiences

YOGA WORKS

Audience Size: 199.1 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 199.1 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 9.31% 3.59x
Executive Travelers 0.03% 2.92x
Los Angeles Trip Planners 7.81% 2.89x
Santa Monica Trip Planners 8.31% 2.82x
Los Angeles Activities Researchers 6.44% 2.80x
Opera Enthusiasts 6.06% 2.71x
Ballet Enthusiasts 6.62% 2.54x
Pre-Measured Grocery Shoppers 6.75% 2.44x
New York City Events Researchers 6.38% 2.44x
Symphony Music Enthusiasts 5.75% 2.37x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Everlane.

Location Composition Index
Everlane 1.15% 57.12x
Supreme 1.41% 50.05x
Topshop 3.07% 42.51x
Joe's Jeans 1.90% 30.57x
Intermix 4.72% 30.28x
Uniqlo 6.76% 25.67x
Bonobos 6.25% 24.74x
Lorna Jane 1.86% 24.58x
American Apparel 12.75% 21.60x
Zara 8.77% 21.01x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.11% 45.81x
Canada News 0.03% 31.99x
Washington D.C. Hotels 0.03% 30.07x
Home Décor, Furniture, & Decorating 0.04% 23.49x
Assorted Topics (Insurance, Travel, Viral Media) 0.04% 19.74x
ISPs & Local Services 0.05% 16.38x
England Tourism 0.05% 15.44x
Quebec Job Seeker Cluster 0.04% 12.45x
Assorted Topics (Self Improvement, Easy Money, Digital Currency) 0.03% 12.15x
Barcode Site & App Users 0.04% 11.88x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male