Dstillery Audiences

YOGA WORKS

Audience Size: 188 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 188 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 10.28% 4.05x
Los Angeles Trip Planners 8.05% 3.18x
Opera Enthusiasts 5.89% 2.70x
Santa Monica Trip Planners 6.79% 2.61x
Ballet Enthusiasts 6.31% 2.58x
Men's Suit Shoppers 6.07% 2.57x
New York City Events Researchers 6.01% 2.54x
Los Angeles Activities Researchers 5.77% 2.48x
Symphony Music Enthusiasts 5.83% 2.45x
California Skiers and Snowboarders 5.41% 2.44x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.

Location Composition Index
Supreme 1.56% 59.70x
Everlane 1.16% 53.07x
Topshop 3.65% 43.53x
Joe's Jeans 1.93% 33.89x
Intermix 5.18% 32.32x
Uniqlo 7.57% 26.59x
Bonobos 7.42% 25.47x
Lorna Jane 2.05% 24.21x
Saint Laurent Paris 3.66% 23.48x
American Apparel 13.37% 22.72x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is French News & Gossip Cluster.

Content Affinity Composition Index
French News & Gossip Cluster 0.24% 6.53x
Arabic News 0.24% 4.62x
Philanthropy - Nonprofits 0.18% 4.26x
Russia Cluster 0.18% 4.21x
Los Angeles Tourism 3.06% 4.15x
Meeting Planning & Hotels 0.18% 4.15x
New York City Education & News Cluster 1.68% 4.04x
San Francisco Tourism 0.30% 3.85x
Hipster Clothing 0.12% 3.75x
Scotland Travel 0.06% 3.67x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male