Dstillery Audiences

YOGA WORKS

Audience Size: 11.1 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Remdesivir Information Researchers.

Interest Composition Index
Remdesivir Information Researchers 4.50% 9.61x
Small Business COVID-19 Relief Researchers 4.50% 9.19x
Los Angeles Activities Researchers 5.41% 7.99x
Finance Continuing Education Researchers 4.50% 7.98x
Houston Activity Researchers 5.41% 6.93x
Los Angeles Trip Planners 7.21% 6.83x
School Closings Updates Readers 3.60% 6.82x
Investment Management Professionals 4.50% 6.40x
Major Appliance Shoppers 3.60% 6.37x
Boston Bruins Fans 8.11% 6.33x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Bonobos.

Location Composition Index
Bonobos 2.47% 44.50x
Madewell 4.40% 32.45x
Kate Spade 3.65% 28.75x
Armani 1.93% 20.97x
Tommy Bahama 2.36% 19.14x
Zara 1.61% 16.26x
Johnston and Murphy 1.53% 15.83x
Hugo Boss 2.25% 14.20x
REI 1.39% 14.08x
Eddie Bauer 2.79% 13.90x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 4.50% 6.53x
Technology News 4.50% 6.23x
Baltimore Cluster 6.31% 5.47x
Fashion Cluster 2.70% 5.42x
Medical Supplies and Information 0.50% 5.04x
Texas Media 6.31% 4.60x
Israel News 3.60% 4.59x
Assorted Topics (Nhl, Hot Sauce, Video Games, Law) 5.41% 4.37x
Austin Cluster 2.70% 4.37x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male