Dstillery Audiences

YOGA WORKS

Audience Size: 38.3 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 38.3 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Houston Activity Researchers.

Interest Composition Index
Houston Activity Researchers 7.41% 5.79x
Houston Trip Planners 14.81% 5.33x
Thrift Store Shoppers 5.19% 4.88x
Texas Energy Providers 11.85% 4.85x
Texas County and Local Fair Visitors 13.33% 4.73x
Lunar New Year Researchers 2.22% 4.33x
Charitable Donors 8.15% 4.27x
Opera Enthusiasts 9.63% 4.26x
School Closings Updates Readers 2.22% 4.16x
Houston Astros Fans 7.41% 4.03x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Topshop.

Location Composition Index
Topshop 2.70% 72.40x
Intermix 3.34% 35.28x
Joe's Jeans 1.23% 27.69x
Lorna Jane 4.55% 25.12x
Saint Laurent Paris 2.18% 20.59x
Johnston and Murphy 1.53% 15.83x
Madewell 10.23% 13.10x
Armani 5.42% 12.17x
Uniqlo 3.01% 12.05x
American Apparel 6.35% 12.03x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Texas Media.

Content Affinity Composition Index
Texas Media 15.56% 7.97x
Medical Supplies and Information 0.50% 5.04x
Math Reference 1.48% 3.96x
Fantasy Name Generators 1.35% 3.95x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Live Music 1.35% 3.87x
Scotland Travel 0.06% 3.67x
Washington & Northern Virginia 1.48% 3.64x
Boston Cluster 10.37% 3.61x
Film Production 0.25% 3.50x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female