Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 23 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Houston Activity Researchers.
| Interest | Composition | Index |
| Houston Activity Researchers | 7.02% | 4.92x |
| Houston Trip Planners | 12.28% | 4.79x |
| Cholesterol Researchers | 3.51% | 4.69x |
| Ivy League College Researchers | 3.51% | 4.46x |
| Home Custom Bedroom Decorators | 2.63% | 4.03x |
| Custom Home Lighting Shoppers | 2.63% | 4.03x |
| Liberal Think Tank Readers | 4.39% | 4.02x |
| Pharmacy Shoppers | 4.39% | 4.02x |
| Texas Energy Providers | 8.77% | 3.98x |
| Mature Parents | 3.51% | 3.90x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Intermix.
| Location | Composition | Index |
| Intermix | 2.55% | 49.52x |
| Lorna Jane | 2.45% | 24.50x |
| Madewell | 7.09% | 18.00x |
| Kate Spade | 8.74% | 16.94x |
| Johnston and Murphy | 1.53% | 15.83x |
| Armani | 2.75% | 11.93x |
| Lululemon | 7.84% | 11.22x |
| Uniqlo | 1.50% | 11.21x |
| American Apparel | 3.05% | 10.89x |
| Free People | 3.94% | 9.97x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Medical Supplies and Information.
| Content Affinity | Composition | Index |
| Medical Supplies and Information | 0.50% | 5.04x |
| Texas Media | 10.53% | 4.73x |
| Crossfit & Obstacle Race Enthusiasts | 0.49% | 3.94x |
| Scotland Travel | 0.06% | 3.67x |
| Film Production | 0.25% | 3.50x |
| Beach & Intimate Wear | 0.12% | 3.40x |
| Baltimore Cluster | 6.14% | 3.22x |
| Running & Marathons | 1.75% | 3.22x |
| Online Media Converters | 0.33% | 3.09x |
| Israel News | 3.51% | 2.93x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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