Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Photography Enthusiasts.
| Interest | Composition | Index |
| Photography Enthusiasts | 6.90% | 7.97x |
| Job Seekers | 7.14% | 7.81x |
| Ski and Snowboard Trip Planners | 8.93% | 6.70x |
| Soccer Fans | 10.71% | 6.22x |
| Canada Trip Planners | 8.93% | 6.19x |
| Self Storage Shoppers | 7.14% | 5.76x |
| Legal Advice Researchers | 5.36% | 5.69x |
| Automotive Safety Researchers | 7.14% | 5.61x |
| Ski Enthusiasts | 7.14% | 5.26x |
| Insurance Professionals | 5.36% | 5.21x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 3.82% | 74.74x |
| Madewell | 5.61% | 48.11x |
| Armani | 3.57% | 43.15x |
| J. Crew | 5.01% | 28.25x |
| Zara | 2.55% | 26.30x |
| Uniqlo | 1.19% | 25.74x |
| Tommy Bahama | 2.72% | 23.65x |
| Hugo Boss | 2.46% | 22.68x |
| REI | 1.87% | 21.56x |
| Eddie Bauer | 1.78% | 20.67x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding).
| Content Affinity | Composition | Index |
| Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) | 7.14% | 6.77x |
| Medical Supplies and Information | 0.50% | 5.04x |
| Music Concerts | 5.36% | 4.65x |
| Texas News | 3.57% | 3.99x |
| Crossfit & Obstacle Race Enthusiasts | 0.49% | 3.94x |
| Texas Media | 5.36% | 3.69x |
| Scotland Travel | 0.06% | 3.67x |
| Cooking Recipe & Ingredient Researchers | 3.57% | 3.43x |
| Beach & Intimate Wear | 0.12% | 3.40x |
| Online Media Converters | 0.33% | 3.09x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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