Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 10.5 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Manchester United Fans.
| Interest | Composition | Index |
| Manchester United Fans | 12.50% | 7.25x |
| Readers of Dominican Republic Content | 12.50% | 6.86x |
| Shared Work Space Researchers | 8.33% | 6.32x |
| Office Reopening Researchers | 4.69% | 5.90x |
| Online Bank Researchers | 10.42% | 5.81x |
| Oklahoma City Thunder Fans | 8.33% | 5.69x |
| Miami Trip Planners | 9.38% | 5.66x |
| Certified Events Professionals | 10.42% | 5.48x |
| Los Angeles Activities Researchers | 6.25% | 5.43x |
| Mid-Range Grocery Shoppers | 8.33% | 5.27x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Armani.
| Location | Composition | Index |
| Armani | 2.38% | 41.05x |
| Madewell | 3.90% | 36.33x |
| Free People | 3.71% | 29.07x |
| American Apparel | 3.04% | 27.65x |
| Bonobos | 1.43% | 27.20x |
| Urban Outfitters | 4.85% | 26.63x |
| Zara | 1.81% | 23.29x |
| Kate Spade | 3.90% | 23.06x |
| Anthropologie | 4.85% | 21.82x |
| H&M | 6.56% | 19.80x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is Baltimore Cluster.
| Content Affinity | Composition | Index |
| Baltimore Cluster | 10.42% | 5.80x |
| Medical Supplies and Information | 0.50% | 5.04x |
| Backpacking | 0.98% | 4.07x |
| Fantasy Sports | 4.17% | 3.96x |
| Crossfit & Obstacle Race Enthusiasts | 0.49% | 3.94x |
| Apple Blogs & Hacks | 3.39% | 3.67x |
| Fox News Content Consumers | 2.74% | 3.67x |
| Scotland Travel | 0.06% | 3.67x |
| Film Production | 0.25% | 3.50x |
| Beach & Intimate Wear | 0.12% | 3.40x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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