Dstillery Audiences

YOGA WORKS

Audience Size: 159.9 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 159.9 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 10.41% 4.48x
New York City Events Researchers 7.53% 4.16x
Los Angeles Trip Planners 9.01% 4.08x
Ballet Enthusiasts 7.25% 3.75x
Los Angeles Activities Researchers 6.97% 3.55x
Harvard University Fans 5.86% 3.32x
Restaurant Menu Researchers 5.30% 3.28x
Opera Enthusiasts 5.76% 3.27x
Santa Monica Trip Planners 7.25% 3.27x
Restaurant Researchers 5.02% 3.10x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.

Location Composition Index
Supreme 1.75% 76.69x
Everlane 1.34% 55.43x
Joe's Jeans 2.37% 49.58x
Topshop 4.26% 49.52x
Intermix 6.02% 36.79x
Uniqlo 9.78% 30.08x
Lorna Jane 2.81% 28.67x
Saint Laurent Paris 4.53% 27.49x
Bonobos 7.97% 27.13x
American Apparel 15.16% 25.36x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Perfume, Makeup & Cosmetics.

Content Affinity Composition Index
Perfume, Makeup & Cosmetics 0.37% 6.77x
Los Angeles Tourism 4.00% 5.88x
California Universities 1.30% 5.55x
New York City Education & News Cluster 1.86% 5.37x
Marketing Professionals 0.84% 5.30x
New England Universities 1.67% 5.29x
Brazil & Portugal News 0.28% 5.16x
Southern California Tourism 0.93% 5.12x
Website Launchers 0.37% 5.09x
International Development & Health 0.37% 4.99x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male