Dstillery Audiences

YOGA WORKS

Audience Size: 120.4 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 120.4 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 8.03% 4.10x
Los Angeles Mass Transit Commuters 10.51% 3.91x
Opera Enthusiasts 5.81% 3.81x
New York City Events Researchers 6.80% 3.76x
Online Grocery Shoppers 7.66% 3.65x
New York Trip Planners 6.67% 3.54x
Real Estate Decision Makers 5.69% 3.37x
Restaurant Menu Researchers 5.56% 3.31x
Cape Cod News Readers 5.07% 3.30x
Major Airline Customers 6.18% 3.29x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.

Location Composition Index
Supreme 1.84% 87.46x
Everlane 1.54% 70.05x
Topshop 4.59% 64.83x
Joe's Jeans 2.24% 54.65x
Intermix 6.02% 44.33x
Uniqlo 10.58% 34.93x
Lorna Jane 2.78% 30.65x
Saint Laurent Paris 4.81% 30.04x
Bonobos 7.94% 29.64x
American Apparel 15.59% 29.36x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Marketing Professionals.

Content Affinity Composition Index
Marketing Professionals 1.24% 9.81x
New York City Education & News Cluster 2.84% 8.35x
Southern California Tourism 0.87% 7.37x
Work Productivity 0.49% 6.47x
Brazil & Portugal News 0.37% 5.80x
California Universities 0.87% 5.68x
Los Angeles Tourism 3.71% 5.62x
Korea Cluster 0.37% 5.60x
New England Universities 1.73% 5.59x
Writing Resources 0.37% 5.49x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male