Dstillery Audiences

YOGA WORKS

Audience Size: 203.3 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 203.3 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 6.85% 4.10x
Los Angeles Trip Planners 6.19% 3.53x
Los Angeles Activities Researchers 4.38% 3.24x
Santa Monica Trip Planners 5.93% 3.11x
New York City Events Researchers 4.58% 3.08x
Ballet Enthusiasts 4.53% 3.08x
Opera Enthusiasts 3.78% 2.92x
California Skiers and Snowboarders 3.87% 2.83x
Venture Capitalists 3.32% 2.69x
Harvard University Fans 3.61% 2.65x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Everlane.

Location Composition Index
Everlane 1.00% 68.07x
Topshop 1.05% 49.31x
Supreme 1.50% 42.87x
Lorna Jane 2.86% 34.19x
Intermix 4.09% 33.55x
Joe's Jeans 2.05% 27.61x
Uniqlo 4.94% 26.22x
Bonobos 2.15% 25.93x
Zara 9.24% 24.33x
American Apparel 11.85% 23.71x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Los Angeles Tourism.

Content Affinity Composition Index
Los Angeles Tourism 3.70% 5.06x
New York City Real Estate Research Cluster 2.09% 4.34x
Retail Industry News 0.29% 4.28x
Southern California Tourism 1.20% 4.05x
New England Universities 1.83% 3.87x
California Universities 1.37% 3.79x
Los Angeles News 5.44% 3.78x
Marketing Professionals 0.95% 3.74x
NYC Tourist Attractions 2.69% 3.65x
New York City Education & News Cluster 1.80% 3.62x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male