Explore the Yoga Works Audience
Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Yoga Works audience.
INTERESTS
The Yoga Works audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Yoga Works audience is Remdesivir Information Researchers.
| Interest | Composition | Index |
| Remdesivir Information Researchers | 4.50% | 9.61x |
| Small Business COVID-19 Relief Researchers | 4.50% | 9.19x |
| Los Angeles Activities Researchers | 5.41% | 7.99x |
| Finance Continuing Education Researchers | 4.50% | 7.98x |
| Houston Activity Researchers | 5.41% | 6.93x |
| Los Angeles Trip Planners | 7.21% | 6.83x |
| School Closings Updates Readers | 3.60% | 6.82x |
| Investment Management Professionals | 4.50% | 6.40x |
| Major Appliance Shoppers | 3.60% | 6.37x |
| Boston Bruins Fans | 8.11% | 6.33x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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APPAREL RETAILERS
The Yoga Works audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Yoga Works audience is Bonobos.
| Location | Composition | Index |
| Bonobos | 2.47% | 44.50x |
| Madewell | 4.40% | 32.45x |
| Kate Spade | 3.65% | 28.75x |
| Armani | 1.93% | 20.97x |
| Tommy Bahama | 2.36% | 19.14x |
| Zara | 1.61% | 16.26x |
| Johnston and Murphy | 1.53% | 15.83x |
| Hugo Boss | 2.25% | 14.20x |
| REI | 1.39% | 14.08x |
| Eddie Bauer | 2.79% | 13.90x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Yoga Works audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 4.50% | 6.53x |
| Technology News | 4.50% | 6.23x |
| Baltimore Cluster | 6.31% | 5.47x |
| Fashion Cluster | 2.70% | 5.42x |
| Medical Supplies and Information | 0.50% | 5.04x |
| Texas Media | 6.31% | 4.60x |
| Israel News | 3.60% | 4.59x |
| Assorted Topics (Nhl, Hot Sauce, Video Games, Law) | 5.41% | 4.37x |
| Austin Cluster | 2.70% | 4.37x |
| Crossfit & Obstacle Race Enthusiasts | 0.49% | 3.94x |
Composition Percentage:
The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
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DEMOGRAPHICS
The Yoga Works audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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