Dstillery Audiences

YOGA WORKS

Audience Size: 130.8 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 130.8 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 8.05% 4.90x
Los Angeles Activities Researchers 5.49% 4.33x
Los Angeles Trip Planners 7.11% 4.27x
Ballet Enthusiasts 5.49% 3.94x
Santa Monica Trip Planners 6.72% 3.87x
Opera Enthusiasts 4.41% 3.77x
New York City Events Researchers 5.13% 3.64x
California Skiers and Snowboarders 5.23% 3.45x
California Trip Planners 5.13% 3.24x
New York Trip Planners 4.58% 3.21x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Supreme.

Location Composition Index
Supreme 1.66% 57.80x
Lorna Jane 3.61% 44.30x
Intermix 4.01% 39.74x
Joe's Jeans 2.20% 37.98x
Zara 10.48% 33.38x
American Apparel 12.62% 32.94x
Ralph Lauren 3.40% 32.85x
Saint Laurent Paris 3.42% 32.49x
Club Monaco 3.77% 31.88x
Free People 6.64% 31.19x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.52% 7.89x
Los Angeles Tourism 4.28% 6.91x
New York City Real Estate Research Cluster 2.47% 6.48x
New York City Education & News Cluster 2.34% 5.16x
NYC Tourist Attractions 3.05% 4.86x
California Universities 1.66% 4.76x
Art News & Products 0.42% 4.76x
Retail Industry News 0.23% 4.54x
Los Angeles News 4.90% 4.38x
Marketing Professionals 0.94% 4.36x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male