Dstillery Audiences

YOGA WORKS

Audience Size: 11.1 Thousand Devices

Explore the Yoga Works Audience

Below you'll find more information about the Yoga Works audience, broken down in different categories based on their digital and physical behaviors. These are 11.1 thousand unique devices whose actions qualify for the Yoga Works audience.

Dstillery Crafted Audiences

INTERESTS

The Yoga Works audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Yoga Works audience is Photography Enthusiasts.

Interest Composition Index
Photography Enthusiasts 6.90% 7.97x
Job Seekers 7.14% 7.81x
Ski and Snowboard Trip Planners 8.93% 6.70x
Soccer Fans 10.71% 6.22x
Canada Trip Planners 8.93% 6.19x
Self Storage Shoppers 7.14% 5.76x
Legal Advice Researchers 5.36% 5.69x
Automotive Safety Researchers 7.14% 5.61x
Ski Enthusiasts 7.14% 5.26x
Insurance Professionals 5.36% 5.21x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Interest attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Yoga Works audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Yoga Works audience is Bonobos.

Location Composition Index
Bonobos 3.82% 74.74x
Madewell 5.61% 48.11x
Armani 3.57% 43.15x
J. Crew 5.01% 28.25x
Zara 2.55% 26.30x
Uniqlo 1.19% 25.74x
Tommy Bahama 2.72% 23.65x
Hugo Boss 2.46% 22.68x
REI 1.87% 21.56x
Eddie Bauer 1.78% 20.67x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Location attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Yoga Works audience is Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding).

Content Affinity Composition Index
Assorted Topics (Apple News, Origami, Swimmer Rankings, Coding) 7.14% 6.77x
Medical Supplies and Information 0.50% 5.04x
Music Concerts 5.36% 4.65x
Texas News 3.57% 3.99x
Crossfit & Obstacle Race Enthusiasts 0.49% 3.94x
Texas Media 5.36% 3.69x
Scotland Travel 0.06% 3.67x
Cooking Recipe & Ingredient Researchers 3.57% 3.43x
Beach & Intimate Wear 0.12% 3.40x
Online Media Converters 0.33% 3.09x
Composition Percentage: The overlap percentage between the Yoga Works audience and the Content Affinity attribute.
Index: A comparison of the Yoga Works audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Yoga Works audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male