Dstillery Audiences

ZALES

Audience Size: 1.1 Million Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.46x
Readers of Honduran Content 2.17% 1.55x
Readers of Guatemalan Content 1.94% 1.42x
Readers of Mexican Content 2.31% 1.40x
Readers of Caribbean Content 2.40% 1.38x
Readers of El Salvadoran Content 1.86% 1.35x
Readers of Colombian Content 1.80% 1.31x
Readers of Dominican Republic Content 1.84% 1.31x
Readers of Belizean Content 1.86% 1.29x
Hip Hop Fans 2.76% 1.28x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 20.48% 32.13x
Hollister 18.14% 28.72x
Aeropostale 21.37% 28.42x
Zumiez 28.91% 26.58x
Buckle 21.86% 26.27x
Express 23.19% 24.51x
Abercrombie & Fitch 14.31% 24.06x
American Eagle Outfitters 31.73% 23.85x
Gymboree 15.52% 22.75x
The Childrens Place 25.63% 20.52x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 42.76x
Washington D.C. Hotels 0.02% 12.51x
Home Décor, Furniture, & Decorating 0.01% 7.65x
Local & Travel England - North Midlands 0.02% 7.06x
Fashion & Cosmetics 0.01% 6.24x
ISPs & Local Services 0.01% 4.21x
Flags & Trump 0.02% 4.18x
Bulgaria Cluster 0.03% 3.80x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.35x
As Seen On TV Products 0.01% 3.12x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female