Dstillery Audiences

ZALES

Audience Size: 163.9 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 163.9 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Food Delivery Service Users 0.20% 2.61x
Restaurant Supply Shoppers 0.26% 2.40x
Office Reopening Researchers 2.03% 1.99x
Dance Clothing Shoppers 2.88% 1.62x
Colombia Trip Planners 3.40% 1.62x
Godiva Chocolate Fans 2.94% 1.56x
NCAA Fans 2.94% 1.54x
Educator Resource Readers 3.66% 1.53x
Swimming Enthusiasts 2.16% 1.52x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Hollister.

Location Composition Index
Hollister 21.08% 53.38x
Aeropostale 31.10% 52.14x
Charlotte Russe 2.77% 50.80x
Journeys 42.57% 43.34x
Zumiez 22.49% 42.69x
Buckle 27.33% 41.50x
Victoria's Secret 40.08% 40.60x
Express 25.36% 37.10x
American Eagle Outfitters 20.33% 31.40x
Abercrombie & Fitch 1.30% 29.61x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Costumes.

Content Affinity Composition Index
Costumes 0.10% 5.56x
Science Education & Academia 0.26% 3.75x
Vitamin Shoppers 0.13% 3.63x
Hobby Vehicles 0.13% 3.39x
Electrical Engineering 0.17% 3.30x
Maps & Navigation 0.20% 3.28x
New England & Ivy League Sports 0.13% 3.03x
Concert Posters 0.05% 2.93x
Southern California Cluster 0.04% 2.72x
Startup Investment 0.20% 2.70x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male