Dstillery Audiences

ZALES

Audience Size: 541.2 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 541.2 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Fragrance Shoppers.

Interest Composition Index
Fragrance Shoppers 1.73% 1.41x
Readers of Puerto Rican Content 1.50% 1.40x
Readers of Panamanian Content 1.66% 1.40x
Readers of Caribbean Content 1.89% 1.38x
Hip Hop Fans 1.80% 1.38x
Houston Trip Planners 1.68% 1.37x
Colombia Trip Planners 1.99% 1.37x
Readers of Mexican Content 1.92% 1.36x
Readers of South American Content 1.75% 1.36x
Florida Gulf Coast Travel Researchers 1.67% 1.34x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 7.27% 46.10x
Hollister 5.70% 45.43x
Aeropostale 11.31% 40.63x
Zumiez 9.09% 38.58x
Journeys 7.69% 36.04x
Abercrombie & Fitch 4.58% 33.98x
Victoria's Secret 14.56% 27.08x
American Eagle Outfitters 10.29% 25.77x
Express 4.01% 21.56x
Ann Taylor 2.38% 21.25x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is East Texas Cluster.

Content Affinity Composition Index
East Texas Cluster 0.26% 2.16x
Central & South American News 0.15% 1.99x
Peru Media 0.13% 1.90x
Savannah Georgia News 0.30% 1.87x
Northern Texas Cluster 0.68% 1.84x
Meeting Planning & Hotels 0.06% 1.77x
Brazil & Portugal News 0.06% 1.69x
Spanish Health & Wellness 0.38% 1.68x
Home Printing 0.04% 1.68x
Hudson Valley New York Media 0.40% 1.68x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female