Dstillery Audiences

ZALES

Audience Size: 1.3 Million Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Readers of Mexican Content.

Interest Composition Index
Readers of Mexican Content 3.20% 1.55x
Readers of El Salvadoran Content 2.91% 1.42x
Texas Trip Planners 3.49% 1.41x
Reggaeton Fans 3.75% 1.38x
Readers of Honduran Content 2.76% 1.38x
Readers of Hispanic Content 2.59% 1.38x
Readers of Cuban Content 2.20% 1.37x
Action Movie and TV Enthusiasts 3.32% 1.37x
Readers of Puerto Rican Content 2.76% 1.37x
Readers of Guatemalan Content 2.76% 1.35x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 24.54% 28.08x
Hollister 24.80% 27.05x
Aeropostale 32.00% 25.46x
Zumiez 37.11% 25.45x
Buckle 28.71% 25.36x
Abercrombie & Fitch 10.61% 21.58x
Express 27.14% 20.43x
Gymboree 21.64% 20.23x
The Childrens Place 37.03% 19.96x
American Eagle Outfitters 32.08% 19.91x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Canada Shopping - Kitchenware.

Content Affinity Composition Index
Canada Shopping - Kitchenware 0.04% 4.53x
Canadian Lifestyle 0.05% 4.26x
Los Angeles Cluster 0.05% 2.91x
Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) 0.03% 2.90x
Scuba Diving 0.04% 2.79x
Russia Cluster 0.09% 2.73x
Airsoft & Paintball Equipment 0.09% 2.62x
Flower Shopping 0.07% 2.46x
Shipping & Logistics 0.05% 2.45x
Turkey & Iran Cluster 0.04% 2.35x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female