Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 2.90% | 1.46x |
| Readers of Hispanic Content | 2.58% | 1.40x |
| Readers of Honduran Content | 2.49% | 1.38x |
| Texas Trip Planners | 3.60% | 1.37x |
| Readers of Puerto Rican Content | 2.96% | 1.37x |
| Readers of Mexican Content | 2.77% | 1.37x |
| Readers of Guatemalan Content | 2.53% | 1.33x |
| Pandora Jewelry Shoppers | 3.14% | 1.33x |
| Readers of South American Content | 2.79% | 1.33x |
| Readers of Dominican Republic Content | 2.45% | 1.32x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 18.08% | 27.87x |
| Hollister | 27.29% | 25.60x |
| Zumiez | 38.98% | 24.16x |
| Buckle | 29.48% | 23.94x |
| Aeropostale | 33.72% | 23.81x |
| Abercrombie & Fitch | 6.62% | 20.66x |
| Journeys | 35.94% | 19.79x |
| The Childrens Place | 39.77% | 19.52x |
| Express | 30.11% | 19.44x |
| Gymboree | 22.53% | 19.19x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Bulgaria Cluster.
| Content Affinity | Composition | Index |
| Bulgaria Cluster | 0.04% | 5.49x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.06% | 3.02x |
| Alternative Movie Streaming | 0.07% | 2.70x |
| Cuba & Mexico Media | 0.07% | 2.48x |
| Arabic News | 0.11% | 2.45x |
| Retail Industry News | 0.11% | 2.29x |
| Liberal Views on LGBTQ Rights and Pro-Choice | 0.05% | 2.29x |
| Home Decoration - Crafts & Kids | 0.12% | 2.24x |
| Natural & Healthy Living Researchers | 0.09% | 2.24x |
| Los Angeles Cluster | 0.04% | 2.14x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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