Dstillery Audiences

ZALES

Audience Size: 964 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 964 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Action Figure and Collectibles Shoppers.

Interest Composition Index
Action Figure and Collectibles Shoppers 2.95% 1.36x
WWE and Pro Wrestling Fans 2.52% 1.34x
Astrology Enthusiasts 2.55% 1.30x
Houston Rockets Fans 2.78% 1.29x
Plus Size Women 2.45% 1.28x
The Walking Dead Fans 2.64% 1.27x
Reggaeton Fans 2.76% 1.26x
Fragrance Shoppers 2.55% 1.25x
Wig Shoppers 2.09% 1.25x
Water Park Visitors 2.55% 1.24x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 15.42% 28.34x
Hollister 13.90% 24.61x
Aeropostale 14.75% 23.62x
Zumiez 22.23% 22.44x
Buckle 15.49% 21.97x
Abercrombie & Fitch 13.93% 21.38x
American Eagle Outfitters 25.44% 20.55x
Express 15.41% 20.55x
Gymboree 11.43% 19.31x
Journeys 17.05% 19.22x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Custom T-Shirts.

Content Affinity Composition Index
Custom T-Shirts 0.01% 42.76x
Washington D.C. Hotels 0.02% 12.51x
Home Décor, Furniture, & Decorating 0.01% 7.65x
Local & Travel England - North Midlands 0.02% 4.81x
ISPs & Local Services 0.01% 4.21x
Active Lifestyle Enthusiasts 0.05% 3.82x
England Tourism 0.02% 3.69x
Franchising 0.10% 3.65x
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.01% 3.35x
As Seen On TV Products 0.01% 3.12x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female