Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 979.5 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is Getting Off the Grid Travelers.
| Interest | Composition | Index |
| Getting Off the Grid Travelers | 0.02% | 1.57x |
| Hip Hop Fans | 1.93% | 1.57x |
| Readers of Caribbean Content | 2.09% | 1.41x |
| Readers of Jamaican Content | 1.39% | 1.41x |
| Readers of Belizean Content | 2.06% | 1.41x |
| Retirement Financial Account Researchers | 1.16% | 1.40x |
| Readers of African American Content | 1.36% | 1.38x |
| Readers of Hispanic Content | 1.47% | 1.38x |
| Readers of Dominican Republic Content | 1.91% | 1.37x |
| Readers of Puerto Rican Content | 1.67% | 1.36x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 7.98% | 29.99x |
| Hollister | 7.53% | 29.39x |
| Aeropostale | 11.39% | 26.17x |
| Zumiez | 11.09% | 26.06x |
| Abercrombie & Fitch | 10.27% | 24.64x |
| Journeys | 10.67% | 24.52x |
| American Eagle Outfitters | 15.90% | 21.57x |
| Victoria's Secret | 17.80% | 17.80x |
| Express | 5.81% | 17.11x |
| Gymboree | 7.00% | 17.10x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).
| Content Affinity | Composition | Index |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.09% | 3.51x |
| Chat Rooms | 0.03% | 2.94x |
| Romanian News | 0.02% | 2.27x |
| Serbia & Albania Cluster | 0.04% | 2.16x |
| Caribbean Cluster | 0.23% | 1.96x |
| East Texas Cluster | 0.26% | 1.95x |
| Retail Industry News | 0.09% | 1.94x |
| Assorted Topics (Television, Origami, Men's Health) | 0.02% | 1.93x |
| Credit Unions & Consumer Protection | 0.02% | 1.89x |
| Luxury Sneakers | 0.86% | 1.89x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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