Dstillery Audiences

ZALES

Audience Size: 205.1 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 205.1 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Sunglasses Shoppers 1.81% 4.03x
Readers of Colombian Content 3.76% 1.64x
Santa Monica Trip Planners 4.04% 1.58x
Streaming Music Enthusiasts 4.93% 1.56x
Readers of El Salvadoran Content 3.43% 1.55x
Houston Trip Planners 4.54% 1.52x
Houston Activity Researchers 2.82% 1.52x
Texas Trip Planners 4.98% 1.49x
New York City Events Researchers 1.88% 1.47x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.70% 51.73x
Hollister 20.57% 47.38x
Aeropostale 28.18% 46.94x
Zumiez 22.14% 41.38x
Journeys 41.26% 41.14x
Victoria's Secret 40.50% 38.73x
Buckle 26.04% 37.64x
Express 25.51% 36.28x
American Eagle Outfitters 18.67% 30.46x
The Childrens Place 27.88% 29.67x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.11% 3.98x
Bags & Luggage 0.17% 3.81x
Peru Media 0.28% 3.72x
Hobby Vehicles 0.13% 3.67x
Horse Racing 0.11% 3.64x
MBA Education 0.11% 3.42x
Spanish Lifestyle & Health 0.11% 3.32x
Gossip & Entertainment 0.39% 2.91x
Maps & Navigation 0.17% 2.89x
Poland Cluster 0.11% 2.81x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male