Dstillery Audiences

ZALES

Audience Size: 172.2 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 172.2 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Sunglasses Shoppers 1.81% 4.03x
Realtors & Real Estate Researchers 0.75% 1.82x
Newly Recruited Military Personnel 2.10% 1.80x
Online Content Creators 0.84% 1.71x
Discount Big Box Shoppers 0.98% 1.70x
Microsoft Friendly Developers 3.27% 1.65x
International Womens Day Researchers 1.78% 1.63x
Houston Activity Researchers 1.26% 1.63x
Health Conscious Expecting Parents 1.82% 1.63x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 5.75% 64.04x
Aeropostale 30.48% 60.50x
Hollister 18.32% 56.21x
Journeys 40.26% 50.40x
Express 27.80% 48.45x
Victoria's Secret 37.07% 48.15x
Buckle 25.43% 46.74x
Forever 21 12.78% 43.27x
Abercrombie & Fitch 2.76% 39.37x
Michael Kors 11.80% 38.99x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.16% 5.77x
South Africa News Cluster 0.23% 5.10x
Quotes & Inspiration 0.23% 3.80x
Horse Racing 0.11% 3.64x
French News & Gossip Cluster 0.09% 3.21x
Maps & Navigation 0.11% 3.20x
Motorcycle Racing Researchers 0.19% 3.17x
Electronic Accessories 0.19% 3.06x
US Military Cluster 0.16% 2.78x
Private Aviation 0.09% 2.72x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female