Dstillery Audiences

ZALES

Audience Size: 424.6 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 424.6 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Sunglasses Shoppers 1.81% 4.03x
Quarantine Planners 1.12% 2.06x
Green Bay Packers Fans 4.16% 1.80x
Lunar New Year Researchers 0.96% 1.70x
Texas Activity Researchers 0.91% 1.69x
Online Content Creators 1.28% 1.67x
International Womens Day Researchers 2.13% 1.58x
Voice Over Internet Protocol (VoIP) Users 1.52% 1.57x
Financially Aware (COVID-19 related) 1.07% 1.55x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.11% 12.95x
Hollister 24.10% 11.73x
Aeropostale 30.91% 10.81x
Zumiez 26.32% 10.64x
Journeys 48.10% 10.47x
Buckle 32.76% 9.79x
Victoria's Secret 46.14% 9.38x
Express 30.36% 9.35x
American Eagle Outfitters 23.11% 8.74x
The Childrens Place 35.55% 8.45x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Arabic News.

Content Affinity Composition Index
Arabic News 0.16% 5.27x
Historical Information - Museums & Libraries 0.27% 4.98x
Accounting 0.11% 4.80x
Los Angeles Tourism 0.11% 3.97x
New England Universities 0.11% 3.82x
Rhode Island Cluster 0.96% 3.73x
Horse Racing 0.11% 3.64x
Online Games for Kids 0.11% 3.61x
Bowling 0.16% 3.11x
Assorted Topics (Television, Origami, Men's Health) 0.07% 3.00x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female