Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is Readers of El Salvadoran Content.
| Interest | Composition | Index |
| Readers of El Salvadoran Content | 1.70% | 1.38x |
| Readers of Guatemalan Content | 1.64% | 1.33x |
| Louisiana Trip Planners | 1.66% | 1.33x |
| Readers of Dominican Republic Content | 1.60% | 1.32x |
| Readers of Caribbean Content | 1.80% | 1.31x |
| Louisiana Activities Researchers | 1.14% | 1.30x |
| Caribbean Trip Planners | 1.92% | 1.29x |
| Readers of Mexican Content | 1.77% | 1.29x |
| New York City Fine Theatre Enthusiasts | 1.32% | 1.28x |
| New Orleans Activities Researchers | 1.32% | 1.27x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 9.33% | 28.69x |
| Hollister | 11.01% | 26.36x |
| Aeropostale | 10.70% | 23.87x |
| Journeys | 13.88% | 23.51x |
| Abercrombie & Fitch | 11.01% | 23.14x |
| Zumiez | 15.55% | 22.80x |
| American Eagle Outfitters | 16.48% | 20.43x |
| Buckle | 6.78% | 20.28x |
| Gymboree | 7.99% | 18.68x |
| Express | 7.65% | 18.28x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Missouri Travel & Outdoors Cluster.
| Content Affinity | Composition | Index |
| Missouri Travel & Outdoors Cluster | 0.88% | 2.78x |
| Health & Safety Compliance | 0.07% | 2.58x |
| Apartment & Community Real Estate Researchers | 0.06% | 2.52x |
| Rhode Island Cluster | 0.38% | 2.23x |
| Virginia Athletics | 0.07% | 2.00x |
| Consumer Rewards | 0.05% | 1.97x |
| Spanish Lifestyle & Health | 0.09% | 1.97x |
| Hobby Vehicles | 0.17% | 1.92x |
| Caribbean Cluster | 0.24% | 1.91x |
| Discount Books | 0.07% | 1.90x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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