Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 901.1 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.27% | 5.62x |
| Readers of Hispanic Content | 2.95% | 1.84x |
| Travel Reward Points Enthusiasts | 2.61% | 1.67x |
| Texas Trip Planners | 3.91% | 1.61x |
| Black Friday Deal Shoppers | 3.29% | 1.60x |
| South Carolina Gamecocks Fans | 2.67% | 1.59x |
| Hip Hop Fans | 3.29% | 1.56x |
| Mobile Phone Comparison Shoppers | 2.95% | 1.54x |
| Luxury Coupe Auto Intenders | 1.44% | 1.53x |
| Dallas Cowboys Fans | 3.50% | 1.53x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 10.17% | 35.03x |
| Hollister | 26.30% | 29.92x |
| Zumiez | 38.15% | 27.97x |
| Aeropostale | 32.63% | 27.25x |
| Buckle | 29.27% | 26.82x |
| Journeys | 45.11% | 24.94x |
| The Childrens Place | 38.80% | 22.55x |
| Express | 30.32% | 22.37x |
| Gymboree | 20.92% | 22.09x |
| Victoria's Secret | 47.82% | 21.28x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.10% | 5.56x |
| Celebrity Gossip | 0.34% | 4.57x |
| Aid Groups | 0.14% | 3.77x |
| Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) | 0.14% | 3.61x |
| Psychology & Social Work | 0.14% | 3.36x |
| Motorsports | 0.27% | 3.26x |
| Canadian Auto | 0.14% | 3.14x |
| Higher Education | 0.14% | 2.94x |
| Concert Posters | 0.05% | 2.93x |
| Southern California Cluster | 0.04% | 2.72x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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