Dstillery Audiences

ZALES

Audience Size: 108.5 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 108.5 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Restaurant Supply Shoppers 0.64% 4.64x
Green Bay Packers Fans 6.87% 2.44x
Wisconsin County and Local Fair Visitors 6.01% 2.02x
Language Learners 4.29% 1.95x
Farm Finance Researchers 3.22% 1.95x
Washington Skiers and Snowboarders 3.86% 1.88x
Stay-at-Home Parents 3.65% 1.85x
Getaways Researchers 1.72% 1.81x
Hearthstone Video Game Fans 4.08% 1.80x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.00% 42.06x
Hollister 23.99% 38.59x
Aeropostale 32.22% 37.21x
Zumiez 24.31% 32.87x
Victoria's Secret 44.00% 31.32x
Journeys 44.66% 31.15x
Buckle 29.39% 30.34x
Express 27.79% 28.09x
Gymboree 16.52% 24.96x
American Eagle Outfitters 21.82% 24.96x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Studio & Franchise Video Game Players.

Content Affinity Composition Index
Studio & Franchise Video Game Players 0.64% 4.91x
Wisconsin Travel & Tourism Cluster 5.15% 4.88x
Charity Walks 0.64% 3.96x
Parenting & Children's Activities 0.17% 3.89x
Career Cluster A 0.90% 3.75x
Hobby Vehicles 0.13% 3.67x
Horse Racing 0.11% 3.64x
Central & South American News 0.22% 3.52x
Assorted Topics (Viral Media, Paid Traffic) 0.43% 3.51x
Nursing 0.11% 3.39x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male