Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 163.9 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.27% | 5.62x |
| Food Delivery Service Users | 0.20% | 2.61x |
| Restaurant Supply Shoppers | 0.26% | 2.40x |
| Office Reopening Researchers | 2.03% | 1.99x |
| Dance Clothing Shoppers | 2.88% | 1.62x |
| Colombia Trip Planners | 3.40% | 1.62x |
| Godiva Chocolate Fans | 2.94% | 1.56x |
| NCAA Fans | 2.94% | 1.54x |
| Educator Resource Readers | 3.66% | 1.53x |
| Swimming Enthusiasts | 2.16% | 1.52x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Hollister.
| Location | Composition | Index |
| Hollister | 21.08% | 53.38x |
| Aeropostale | 31.10% | 52.14x |
| Charlotte Russe | 2.77% | 50.80x |
| Journeys | 42.57% | 43.34x |
| Zumiez | 22.49% | 42.69x |
| Buckle | 27.33% | 41.50x |
| Victoria's Secret | 40.08% | 40.60x |
| Express | 25.36% | 37.10x |
| American Eagle Outfitters | 20.33% | 31.40x |
| Abercrombie & Fitch | 1.30% | 29.61x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Costumes.
| Content Affinity | Composition | Index |
| Costumes | 0.10% | 5.56x |
| Science Education & Academia | 0.26% | 3.75x |
| Vitamin Shoppers | 0.13% | 3.63x |
| Hobby Vehicles | 0.13% | 3.39x |
| Electrical Engineering | 0.17% | 3.30x |
| Maps & Navigation | 0.20% | 3.28x |
| New England & Ivy League Sports | 0.13% | 3.03x |
| Concert Posters | 0.05% | 2.93x |
| Southern California Cluster | 0.04% | 2.72x |
| Startup Investment | 0.20% | 2.70x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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