Dstillery Audiences

ZALES

Audience Size: 979.5 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 979.5 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Getting Off the Grid Travelers.

Interest Composition Index
Getting Off the Grid Travelers 0.02% 1.57x
Hip Hop Fans 1.93% 1.57x
Readers of Caribbean Content 2.09% 1.41x
Readers of Jamaican Content 1.39% 1.41x
Readers of Belizean Content 2.06% 1.41x
Retirement Financial Account Researchers 1.16% 1.40x
Readers of African American Content 1.36% 1.38x
Readers of Hispanic Content 1.47% 1.38x
Readers of Dominican Republic Content 1.91% 1.37x
Readers of Puerto Rican Content 1.67% 1.36x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 7.98% 29.99x
Hollister 7.53% 29.39x
Aeropostale 11.39% 26.17x
Zumiez 11.09% 26.06x
Abercrombie & Fitch 10.27% 24.64x
Journeys 10.67% 24.52x
American Eagle Outfitters 15.90% 21.57x
Victoria's Secret 17.80% 17.80x
Express 5.81% 17.11x
Gymboree 7.00% 17.10x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Assorted Topics (Comics, Architecture, Fine Spirits, Sports).

Content Affinity Composition Index
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.09% 3.51x
Chat Rooms 0.03% 2.94x
Romanian News 0.02% 2.27x
Serbia & Albania Cluster 0.04% 2.16x
Caribbean Cluster 0.23% 1.96x
East Texas Cluster 0.26% 1.95x
Retail Industry News 0.09% 1.94x
Assorted Topics (Television, Origami, Men's Health) 0.02% 1.93x
Credit Unions & Consumer Protection 0.02% 1.89x
Luxury Sneakers 0.86% 1.89x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female