Dstillery Audiences

ZALES

Audience Size: 1.2 Million Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Essential Oils Enthusiasts.

Interest Composition Index
Essential Oils Enthusiasts 0.01% 3.46x
Readers of El Salvadoran Content 2.60% 1.35x
Readers of Honduran Content 2.41% 1.34x
Readers of Mexican Content 2.46% 1.29x
Readers of Guatemalan Content 2.34% 1.28x
Readers of Caribbean Content 2.55% 1.26x
Reggaeton Fans 3.37% 1.25x
Readers of Dominican Republic Content 2.29% 1.24x
Action Movie and TV Enthusiasts 2.82% 1.23x
Colombia Trip Planners 2.56% 1.21x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 25.30% 29.88x
Hollister 22.78% 28.10x
Aeropostale 28.28% 27.37x
Zumiez 34.39% 26.14x
Buckle 27.97% 24.97x
Abercrombie & Fitch 13.12% 22.99x
Express 25.37% 22.19x
Gymboree 19.58% 21.69x
American Eagle Outfitters 31.78% 21.38x
The Childrens Place 32.99% 20.73x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales).

Content Affinity Composition Index
Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) 0.02% 3.74x
Online Learning 0.03% 2.78x
Chat Rooms 0.05% 2.52x
Nepal News 0.04% 2.51x
Malaya 0.02% 2.14x
Local & Travel England - Northern England 0.02% 2.13x
Holiday Gifts 0.06% 1.96x
Vietnam Cluster 0.06% 1.89x
Assorted Topics (Software Integration, Scrabble, Word Games, Pbs) 0.02% 1.87x
Texas Sporting & Outdoors Cluster 0.03% 1.73x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female