Dstillery Audiences

ZALES

Audience Size: 181.2 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 181.2 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Green Bay Packers Fans 4.49% 1.87x
Restaurant Supply Shoppers 0.39% 1.80x
Readers of Argentinian Content 3.05% 1.78x
Readers of South American Content 3.21% 1.78x
Wisconsin County and Local Fair Visitors 4.60% 1.71x
Readers of Mexican Content 3.32% 1.64x
Readers of Puerto Rican Content 3.05% 1.57x
Baseball Enthusiasts 3.38% 1.50x
Drug Store Shoppers 2.27% 1.50x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.21% 44.97x
Hollister 22.78% 40.36x
Aeropostale 31.56% 38.61x
Journeys 44.87% 33.65x
Zumiez 23.72% 33.24x
Buckle 29.28% 33.17x
Victoria's Secret 42.76% 31.85x
Express 27.75% 29.62x
American Eagle Outfitters 21.96% 25.99x
Abercrombie & Fitch 1.24% 25.32x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Costumes.

Content Affinity Composition Index
Costumes 0.10% 5.56x
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) 0.17% 4.39x
Parenting & Children's Activities 0.17% 3.89x
Hobby Vehicles 0.13% 3.67x
Horse Racing 0.11% 3.64x
Central & South American News 0.22% 3.52x
Nursing 0.11% 3.39x
Assorted Topics (Television, Origami, Men's Health) 0.11% 3.31x
Personal Finance Researchers 0.22% 3.23x
Internet Service Provider Sites 0.15% 3.14x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male