Dstillery Audiences

ZALES

Audience Size: 138.5 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 138.5 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Sunglasses Shoppers 1.81% 4.03x
Las Vegas Nightlife Researchers 2.40% 2.54x
True Crime Podcast Listeners 0.71% 2.25x
Winter Sports Destination Seekers 0.71% 2.12x
Aspen Trip Planners 1.27% 2.05x
Telluride Trip Planners 1.69% 2.03x
Mature Parents 1.27% 1.98x
Colorado County and Local Fair Visitors 2.96% 1.91x
Readers of Buddhist Content 0.99% 1.90x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.50% 77.38x
Aeropostale 26.31% 69.60x
Hollister 13.97% 69.15x
Journeys 36.49% 62.26x
Express 26.58% 61.35x
Forever 21 10.24% 59.95x
Victoria's Secret 19.11% 59.13x
Buckle 23.54% 58.31x
Abercrombie & Fitch 4.75% 54.59x
The Childrens Place 11.13% 49.44x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Private Aviation.

Content Affinity Composition Index
Private Aviation 0.42% 5.79x
Colorado Cluster 2.12% 5.00x
Scrapbooking & Home Art Projects 0.42% 3.78x
Baby Names 0.85% 3.70x
Children's Learning Tools 0.28% 3.69x
Canada General Information Seeker Cluster 0.42% 2.99x
Routers, Switches & Networking 0.28% 2.84x
Delaware Cluster 0.42% 2.84x
Philippines News 0.28% 2.77x
Broadway Information 0.28% 2.53x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female