
Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 181.2 thousand unique devices whose actions qualify for the Zales audience.

INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is T-Mobile Customers.
Interest | Composition | Index |
T-Mobile Customers | 0.27% | 5.62x |
Green Bay Packers Fans | 4.49% | 1.87x |
Restaurant Supply Shoppers | 0.39% | 1.80x |
Readers of Argentinian Content | 3.05% | 1.78x |
Readers of South American Content | 3.21% | 1.78x |
Wisconsin County and Local Fair Visitors | 4.60% | 1.71x |
Readers of Mexican Content | 3.32% | 1.64x |
Readers of Puerto Rican Content | 3.05% | 1.57x |
Baseball Enthusiasts | 3.38% | 1.50x |
Drug Store Shoppers | 2.27% | 1.50x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
Location | Composition | Index |
Charlotte Russe | 3.21% | 44.97x |
Hollister | 22.78% | 40.36x |
Aeropostale | 31.56% | 38.61x |
Journeys | 44.87% | 33.65x |
Zumiez | 23.72% | 33.24x |
Buckle | 29.28% | 33.17x |
Victoria's Secret | 42.76% | 31.85x |
Express | 27.75% | 29.62x |
American Eagle Outfitters | 21.96% | 25.99x |
Abercrombie & Fitch | 1.24% | 25.32x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Costumes.
Content Affinity | Composition | Index |
Costumes | 0.10% | 5.56x |
Assorted Topics (Forum Hosting, Website Creation, Celebrity Photos, Humor) | 0.17% | 4.39x |
Parenting & Children's Activities | 0.17% | 3.89x |
Hobby Vehicles | 0.13% | 3.67x |
Horse Racing | 0.11% | 3.64x |
Central & South American News | 0.22% | 3.52x |
Nursing | 0.11% | 3.39x |
Assorted Topics (Television, Origami, Men's Health) | 0.11% | 3.31x |
Personal Finance Researchers | 0.22% | 3.23x |
Internet Service Provider Sites | 0.15% | 3.14x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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