Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 486 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.27% | 5.62x |
| Sunglasses Shoppers | 1.81% | 4.03x |
| Home Kitchen Bakers | 1.90% | 1.59x |
| eSports Enthusiasts | 3.09% | 1.53x |
| Blockbuster Movie Fans | 2.52% | 1.50x |
| Action Figure and Collectibles Shoppers | 3.41% | 1.50x |
| Toy Blogs Readers | 0.93% | 1.50x |
| PokemonGo Fans | 3.27% | 1.48x |
| Pokemon Enthusiasts | 4.35% | 1.48x |
| Dungeons and Dragons Fans | 4.81% | 1.48x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 2.99% | 17.72x |
| Hollister | 23.15% | 16.06x |
| Aeropostale | 28.40% | 14.31x |
| Zumiez | 24.92% | 13.87x |
| Journeys | 44.83% | 13.86x |
| Buckle | 30.02% | 13.06x |
| Express | 28.39% | 12.39x |
| Victoria's Secret | 42.73% | 12.35x |
| American Eagle Outfitters | 21.36% | 11.11x |
| The Childrens Place | 32.47% | 10.73x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.09% | 4.89x |
| Unique & Personalized Fashion | 0.11% | 4.00x |
| Serbia & Albania Cluster | 0.07% | 3.98x |
| Paleo & Keto Diet Enthusiasts | 0.07% | 3.84x |
| Beach Vacations | 0.06% | 3.75x |
| Horse Racing | 0.11% | 3.64x |
| Education Cluster | 0.09% | 3.58x |
| Aid Groups | 0.07% | 3.29x |
| Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) | 0.08% | 3.28x |
| Career Cluster A | 0.14% | 3.18x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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