Dstillery Audiences

ZALES

Audience Size: 1.3 Million Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 2.90% 1.46x
Readers of Hispanic Content 2.58% 1.40x
Readers of Honduran Content 2.49% 1.38x
Texas Trip Planners 3.60% 1.37x
Readers of Puerto Rican Content 2.96% 1.37x
Readers of Mexican Content 2.77% 1.37x
Readers of Guatemalan Content 2.53% 1.33x
Pandora Jewelry Shoppers 3.14% 1.33x
Readers of South American Content 2.79% 1.33x
Readers of Dominican Republic Content 2.45% 1.32x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 18.08% 27.87x
Hollister 27.29% 25.60x
Zumiez 38.98% 24.16x
Buckle 29.48% 23.94x
Aeropostale 33.72% 23.81x
Abercrombie & Fitch 6.62% 20.66x
Journeys 35.94% 19.79x
The Childrens Place 39.77% 19.52x
Express 30.11% 19.44x
Gymboree 22.53% 19.19x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Bulgaria Cluster.

Content Affinity Composition Index
Bulgaria Cluster 0.04% 5.49x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.06% 3.02x
Alternative Movie Streaming 0.07% 2.70x
Cuba & Mexico Media 0.07% 2.48x
Arabic News 0.11% 2.45x
Retail Industry News 0.11% 2.29x
Liberal Views on LGBTQ Rights and Pro-Choice 0.05% 2.29x
Home Decoration - Crafts & Kids 0.12% 2.24x
Natural & Healthy Living Researchers 0.09% 2.24x
Los Angeles Cluster 0.04% 2.14x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female