Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 138.5 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.27% | 5.62x |
| Sunglasses Shoppers | 1.81% | 4.03x |
| Las Vegas Nightlife Researchers | 2.40% | 2.54x |
| True Crime Podcast Listeners | 0.71% | 2.25x |
| Winter Sports Destination Seekers | 0.71% | 2.12x |
| Aspen Trip Planners | 1.27% | 2.05x |
| Telluride Trip Planners | 1.69% | 2.03x |
| Mature Parents | 1.27% | 1.98x |
| Colorado County and Local Fair Visitors | 2.96% | 1.91x |
| Readers of Buddhist Content | 0.99% | 1.90x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 8.50% | 77.38x |
| Aeropostale | 26.31% | 69.60x |
| Hollister | 13.97% | 69.15x |
| Journeys | 36.49% | 62.26x |
| Express | 26.58% | 61.35x |
| Forever 21 | 10.24% | 59.95x |
| Victoria's Secret | 19.11% | 59.13x |
| Buckle | 23.54% | 58.31x |
| Abercrombie & Fitch | 4.75% | 54.59x |
| The Childrens Place | 11.13% | 49.44x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Private Aviation.
| Content Affinity | Composition | Index |
| Private Aviation | 0.42% | 5.79x |
| Colorado Cluster | 2.12% | 5.00x |
| Scrapbooking & Home Art Projects | 0.42% | 3.78x |
| Baby Names | 0.85% | 3.70x |
| Children's Learning Tools | 0.28% | 3.69x |
| Canada General Information Seeker Cluster | 0.42% | 2.99x |
| Routers, Switches & Networking | 0.28% | 2.84x |
| Delaware Cluster | 0.42% | 2.84x |
| Philippines News | 0.28% | 2.77x |
| Broadway Information | 0.28% | 2.53x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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