Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 964 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is Action Figure and Collectibles Shoppers.
| Interest | Composition | Index |
| Action Figure and Collectibles Shoppers | 2.95% | 1.36x |
| WWE and Pro Wrestling Fans | 2.52% | 1.34x |
| Astrology Enthusiasts | 2.55% | 1.30x |
| Houston Rockets Fans | 2.78% | 1.29x |
| Plus Size Women | 2.45% | 1.28x |
| The Walking Dead Fans | 2.64% | 1.27x |
| Reggaeton Fans | 2.76% | 1.26x |
| Fragrance Shoppers | 2.55% | 1.25x |
| Wig Shoppers | 2.09% | 1.25x |
| Water Park Visitors | 2.55% | 1.24x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 15.42% | 28.34x |
| Hollister | 13.90% | 24.61x |
| Aeropostale | 14.75% | 23.62x |
| Zumiez | 22.23% | 22.44x |
| Buckle | 15.49% | 21.97x |
| Abercrombie & Fitch | 13.93% | 21.38x |
| American Eagle Outfitters | 25.44% | 20.55x |
| Express | 15.41% | 20.55x |
| Gymboree | 11.43% | 19.31x |
| Journeys | 17.05% | 19.22x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Custom T-Shirts.
| Content Affinity | Composition | Index |
| Custom T-Shirts | 0.01% | 42.76x |
| Washington D.C. Hotels | 0.02% | 12.51x |
| Home Décor, Furniture, & Decorating | 0.01% | 7.65x |
| Local & Travel England - North Midlands | 0.02% | 4.81x |
| ISPs & Local Services | 0.01% | 4.21x |
| Active Lifestyle Enthusiasts | 0.05% | 3.82x |
| England Tourism | 0.02% | 3.69x |
| Franchising | 0.10% | 3.65x |
| Assorted Topics (Apartment Rentals, Christian Dating, Ticket Sales) | 0.01% | 3.35x |
| As Seen On TV Products | 0.01% | 3.12x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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