Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 424.6 thousand unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is T-Mobile Customers.
| Interest | Composition | Index |
| T-Mobile Customers | 0.27% | 5.62x |
| Sunglasses Shoppers | 1.81% | 4.03x |
| Quarantine Planners | 1.12% | 2.06x |
| Green Bay Packers Fans | 4.16% | 1.80x |
| Lunar New Year Researchers | 0.96% | 1.70x |
| Texas Activity Researchers | 0.91% | 1.69x |
| Online Content Creators | 1.28% | 1.67x |
| International Womens Day Researchers | 2.13% | 1.58x |
| Voice Over Internet Protocol (VoIP) Users | 1.52% | 1.57x |
| Financially Aware (COVID-19 related) | 1.07% | 1.55x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.11% | 12.95x |
| Hollister | 24.10% | 11.73x |
| Aeropostale | 30.91% | 10.81x |
| Zumiez | 26.32% | 10.64x |
| Journeys | 48.10% | 10.47x |
| Buckle | 32.76% | 9.79x |
| Victoria's Secret | 46.14% | 9.38x |
| Express | 30.36% | 9.35x |
| American Eagle Outfitters | 23.11% | 8.74x |
| The Childrens Place | 35.55% | 8.45x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Arabic News.
| Content Affinity | Composition | Index |
| Arabic News | 0.16% | 5.27x |
| Historical Information - Museums & Libraries | 0.27% | 4.98x |
| Accounting | 0.11% | 4.80x |
| Los Angeles Tourism | 0.11% | 3.97x |
| New England Universities | 0.11% | 3.82x |
| Rhode Island Cluster | 0.96% | 3.73x |
| Horse Racing | 0.11% | 3.64x |
| Online Games for Kids | 0.11% | 3.61x |
| Bowling | 0.16% | 3.11x |
| Assorted Topics (Television, Origami, Men's Health) | 0.07% | 3.00x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Female
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