Dstillery Audiences

ZALES

Audience Size: 486 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 486 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Sunglasses Shoppers 1.81% 4.03x
Home Kitchen Bakers 1.90% 1.59x
eSports Enthusiasts 3.09% 1.53x
Blockbuster Movie Fans 2.52% 1.50x
Action Figure and Collectibles Shoppers 3.41% 1.50x
Toy Blogs Readers 0.93% 1.50x
PokemonGo Fans 3.27% 1.48x
Pokemon Enthusiasts 4.35% 1.48x
Dungeons and Dragons Fans 4.81% 1.48x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 2.99% 17.72x
Hollister 23.15% 16.06x
Aeropostale 28.40% 14.31x
Zumiez 24.92% 13.87x
Journeys 44.83% 13.86x
Buckle 30.02% 13.06x
Express 28.39% 12.39x
Victoria's Secret 42.73% 12.35x
American Eagle Outfitters 21.36% 11.11x
The Childrens Place 32.47% 10.73x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.09% 4.89x
Unique & Personalized Fashion 0.11% 4.00x
Serbia & Albania Cluster 0.07% 3.98x
Paleo & Keto Diet Enthusiasts 0.07% 3.84x
Beach Vacations 0.06% 3.75x
Horse Racing 0.11% 3.64x
Education Cluster 0.09% 3.58x
Aid Groups 0.07% 3.29x
Assorted Topics (Movie Trailers, Cooking, India Jobs, Lifestyle Content) 0.08% 3.28x
Career Cluster A 0.14% 3.18x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female