Dstillery Audiences

ZALES

Audience Size: 901.1 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 901.1 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Readers of Hispanic Content 2.95% 1.84x
Travel Reward Points Enthusiasts 2.61% 1.67x
Texas Trip Planners 3.91% 1.61x
Black Friday Deal Shoppers 3.29% 1.60x
South Carolina Gamecocks Fans 2.67% 1.59x
Hip Hop Fans 3.29% 1.56x
Mobile Phone Comparison Shoppers 2.95% 1.54x
Luxury Coupe Auto Intenders 1.44% 1.53x
Dallas Cowboys Fans 3.50% 1.53x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 10.17% 35.03x
Hollister 26.30% 29.92x
Zumiez 38.15% 27.97x
Aeropostale 32.63% 27.25x
Buckle 29.27% 26.82x
Journeys 45.11% 24.94x
The Childrens Place 38.80% 22.55x
Express 30.32% 22.37x
Gymboree 20.92% 22.09x
Victoria's Secret 47.82% 21.28x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Costumes.

Content Affinity Composition Index
Costumes 0.10% 5.56x
Celebrity Gossip 0.34% 4.57x
Aid Groups 0.14% 3.77x
Assorted Topics (Games, Calendars, Journals, Pillows, Fitness) 0.14% 3.61x
Psychology & Social Work 0.14% 3.36x
Motorsports 0.27% 3.26x
Canadian Auto 0.14% 3.14x
Higher Education 0.14% 2.94x
Concert Posters 0.05% 2.93x
Southern California Cluster 0.04% 2.72x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male