Dstillery Audiences

ZALES

Audience Size: 1.1 Million Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.1 million unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is Readers of El Salvadoran Content.

Interest Composition Index
Readers of El Salvadoran Content 1.70% 1.38x
Readers of Guatemalan Content 1.64% 1.33x
Louisiana Trip Planners 1.66% 1.33x
Readers of Dominican Republic Content 1.60% 1.32x
Readers of Caribbean Content 1.80% 1.31x
Louisiana Activities Researchers 1.14% 1.30x
Caribbean Trip Planners 1.92% 1.29x
Readers of Mexican Content 1.77% 1.29x
New York City Fine Theatre Enthusiasts 1.32% 1.28x
New Orleans Activities Researchers 1.32% 1.27x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 9.33% 28.69x
Hollister 11.01% 26.36x
Aeropostale 10.70% 23.87x
Journeys 13.88% 23.51x
Abercrombie & Fitch 11.01% 23.14x
Zumiez 15.55% 22.80x
American Eagle Outfitters 16.48% 20.43x
Buckle 6.78% 20.28x
Gymboree 7.99% 18.68x
Express 7.65% 18.28x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Missouri Travel & Outdoors Cluster.

Content Affinity Composition Index
Missouri Travel & Outdoors Cluster 0.88% 2.78x
Health & Safety Compliance 0.07% 2.58x
Apartment & Community Real Estate Researchers 0.06% 2.52x
Rhode Island Cluster 0.38% 2.23x
Virginia Athletics 0.07% 2.00x
Consumer Rewards 0.05% 1.97x
Spanish Lifestyle & Health 0.09% 1.97x
Hobby Vehicles 0.17% 1.92x
Caribbean Cluster 0.24% 1.91x
Discount Books 0.07% 1.90x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female