Dstillery Audiences

ZALES

Audience Size: 332 Thousand Devices

Explore the Zales Audience

Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 332 thousand unique devices whose actions qualify for the Zales audience.

Dstillery Crafted Audiences

INTERESTS

The Zales audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zales audience is T-Mobile Customers.

Interest Composition Index
T-Mobile Customers 0.27% 5.62x
Green Bay Packers Fans 7.76% 3.03x
Milwaukee Brewers Fans 5.80% 2.62x
Wisconsin County and Local Fair Visitors 6.31% 2.28x
Restaurant Supply Shoppers 0.34% 2.06x
Amazon Prime Movie Subscribers 0.28% 2.05x
Shoe Shoppers 3.41% 1.90x
Dairy Industry New Readers 3.24% 1.82x
Fantasy Football Enthusiasts 3.75% 1.81x
New Orleans Saints Fans 4.26% 1.81x
Composition Percentage: The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zales audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.59% 51.13x
Hollister 23.45% 43.45x
Zumiez 33.83% 39.43x
Aeropostale 30.11% 39.19x
Journeys 46.23% 36.83x
Buckle 26.91% 36.78x
Express 30.82% 31.57x
The Childrens Place 34.38% 30.20x
Victoria's Secret 43.62% 29.83x
Gymboree 17.71% 29.68x
Composition Percentage: The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zales audience is Electrical Engineering.

Content Affinity Composition Index
Electrical Engineering 0.34% 5.75x
Costumes 0.10% 5.56x
Assorted Topics (Television, Origami, Men's Health) 0.43% 5.38x
Perfume, Makeup & Cosmetics 0.26% 4.43x
Wisconsin Travel & Tourism Cluster 6.05% 4.29x
Car Keys, Locks & Remotes 0.85% 3.90x
Aid Groups 0.14% 3.77x
Pool Cleaning 0.17% 3.73x
Science Education & Academia 0.26% 3.59x
Organic Beauty & Skincare Products 0.17% 3.45x
Composition Percentage: The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male