Explore the Zales Audience
Below you'll find more information about the Zales audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zales audience.
INTERESTS
The Zales audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zales audience is Readers of Mexican Content.
| Interest | Composition | Index |
| Readers of Mexican Content | 3.20% | 1.55x |
| Readers of El Salvadoran Content | 2.91% | 1.42x |
| Texas Trip Planners | 3.49% | 1.41x |
| Reggaeton Fans | 3.75% | 1.38x |
| Readers of Honduran Content | 2.76% | 1.38x |
| Readers of Hispanic Content | 2.59% | 1.38x |
| Readers of Cuban Content | 2.20% | 1.37x |
| Action Movie and TV Enthusiasts | 3.32% | 1.37x |
| Readers of Puerto Rican Content | 2.76% | 1.37x |
| Readers of Guatemalan Content | 2.76% | 1.35x |
Composition Percentage:
The overlap percentage between the Zales audience and the Interest attribute.
Index: A comparison of the Zales audience to the internet population.
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APPAREL RETAILERS
The Zales audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zales audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 24.54% | 28.08x |
| Hollister | 24.80% | 27.05x |
| Aeropostale | 32.00% | 25.46x |
| Zumiez | 37.11% | 25.45x |
| Buckle | 28.71% | 25.36x |
| Abercrombie & Fitch | 10.61% | 21.58x |
| Express | 27.14% | 20.43x |
| Gymboree | 21.64% | 20.23x |
| The Childrens Place | 37.03% | 19.96x |
| American Eagle Outfitters | 32.08% | 19.91x |
Composition Percentage:
The overlap percentage between the Zales audience and the Location attribute.
Index: A comparison of the Zales audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zales audience is Canada Shopping - Kitchenware.
| Content Affinity | Composition | Index |
| Canada Shopping - Kitchenware | 0.04% | 4.53x |
| Canadian Lifestyle | 0.05% | 4.26x |
| Los Angeles Cluster | 0.05% | 2.91x |
| Assorted Topics (Discount Shopping, Price Comparison, Custom Stamps, Lamination, Arcade Games, Paper Shredding) | 0.03% | 2.90x |
| Scuba Diving | 0.04% | 2.79x |
| Russia Cluster | 0.09% | 2.73x |
| Airsoft & Paintball Equipment | 0.09% | 2.62x |
| Flower Shopping | 0.07% | 2.46x |
| Shipping & Logistics | 0.05% | 2.45x |
| Turkey & Iran Cluster | 0.04% | 2.35x |
Composition Percentage:
The overlap percentage between the Zales audience and the Content Affinity attribute.
Index: A comparison of the Zales audience to the internet population.
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DEMOGRAPHICS
The Zales audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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