Dstillery Audiences

ZARA

Audience Size: 371.6 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 371.6 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 7.44% 4.01x
Online Grocery Shoppers 7.17% 3.32x
Ballet Enthusiasts 6.67% 3.31x
New York Trip Planners 5.71% 2.94x
Opera Enthusiasts 4.38% 2.80x
United Arab Emirates Trip Planners 4.75% 2.69x
Burger Enthusiast 0.09% 2.61x
Broadway Fans 4.38% 2.54x
Restaurant Menu Researchers 4.34% 2.51x
Venture Capitalists 3.97% 2.44x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Everlane.

Location Composition Index
Everlane 1.32% 59.82x
Uniqlo 16.64% 54.94x
Intermix 7.19% 52.94x
Supreme 1.11% 52.85x
Joe's Jeans 2.11% 51.45x
Topshop 3.48% 49.10x
Calvin Klein 3.70% 45.00x
Club Monaco 8.78% 39.73x
Armani 16.76% 37.17x
Free People 16.68% 36.98x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 2.15% 6.43x
Visa & Immigration 0.18% 5.68x
NYC Tourist Attractions 2.74% 5.67x
New York City Real Estate Research Cluster 2.05% 4.95x
French News & Gossip Cluster 0.14% 4.47x
Institutional Investing 0.23% 4.42x
Philanthropy - Nonprofits 0.09% 3.92x
Marketing Professionals 0.46% 3.70x
New York City Family & Activity Cluster 2.88% 3.68x
Upstate New York Travel Cluster 1.14% 3.52x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male