Dstillery Audiences

ZARA

Audience Size: 429.7 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 429.7 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 7.82% 3.95x
New York City Events Researchers 7.28% 3.86x
Online Grocery Shoppers 8.27% 3.72x
Opera Enthusiasts 6.12% 3.28x
Restaurant Menu Researchers 5.44% 3.24x
Real Estate Decision Makers 6.60% 3.18x
New York Trip Planners 6.54% 3.13x
Los Angeles Mass Transit Commuters 6.76% 2.91x
Burger Enthusiast 1.64% 2.90x
Sightseeing Travelers 5.63% 2.78x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Intermix.

Location Composition Index
Intermix 11.29% 69.01x
Uniqlo 16.80% 52.49x
Everlane 1.25% 51.41x
Joe's Jeans 2.51% 51.00x
Supreme 1.19% 50.21x
Topshop 3.74% 43.20x
Calvin Klein 3.57% 42.08x
Madewell 18.34% 40.89x
Club Monaco 9.34% 37.99x
Anthropologie 9.96% 36.93x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is Institutional Investing.

Content Affinity Composition Index
Institutional Investing 0.55% 8.26x
New York City Education & News Cluster 2.64% 7.24x
Los Angeles Cluster 0.13% 6.84x
NYC Tourist Attractions 3.64% 6.72x
New York City Real Estate Research Cluster 2.70% 6.44x
Hipster Clothing 0.16% 6.17x
Philanthropy - Nonprofits 0.16% 5.00x
Feminism 0.26% 4.92x
Meeting Planning & Hotels 0.16% 4.59x
Marketing Professionals 0.71% 4.19x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male