Dstillery Audiences

ZARA

Audience Size: 167.4 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 167.4 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is New York Trip Planners.

Interest Composition Index
New York Trip Planners 3.69% 2.76x
Executive Travelers 2.48% 2.43x
Online Grocery Shoppers 6.10% 2.36x
Los Angeles Mass Transit Commuters 3.09% 2.27x
Men's Shoe Shoppers 2.22% 2.24x
Colombia Trip Planners 3.34% 2.22x
Broadway Fans 2.17% 2.22x
Luxury Womens Brands Shoppers 2.86% 2.21x
Restaurant Menu Researchers 2.51% 2.21x
Real Estate Decision Makers 4.89% 2.20x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Uniqlo.

Location Composition Index
Uniqlo 12.28% 156.95x
Madewell 9.69% 102.26x
Levi Strauss 7.25% 100.88x
Intermix 5.18% 98.40x
Armani 12.52% 94.59x
Ann Taylor 8.59% 76.79x
Michael Kors 8.89% 63.43x
Club Monaco 5.40% 59.68x
Hollister 7.12% 56.73x
Free People 6.18% 55.20x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 1.55% 5.07x
NYC Tourist Attractions 2.76% 4.74x
New York City Education & News Cluster 1.83% 4.39x
Art News & Products 0.37% 4.38x
Central & South American News 0.29% 3.78x
Latin American News 0.35% 3.34x
LGBTQ Advocacy 1.28% 3.07x
Broadway Information 0.74% 3.06x
Fashion Cluster 1.42% 3.02x
Film Production 0.28% 3.00x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male