Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 429.7 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Ballet Enthusiasts.
| Interest | Composition | Index |
| Ballet Enthusiasts | 7.82% | 3.95x |
| New York City Events Researchers | 7.28% | 3.86x |
| Online Grocery Shoppers | 8.27% | 3.72x |
| Opera Enthusiasts | 6.12% | 3.28x |
| Restaurant Menu Researchers | 5.44% | 3.24x |
| Real Estate Decision Makers | 6.60% | 3.18x |
| New York Trip Planners | 6.54% | 3.13x |
| Los Angeles Mass Transit Commuters | 6.76% | 2.91x |
| Burger Enthusiast | 1.64% | 2.90x |
| Sightseeing Travelers | 5.63% | 2.78x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Intermix.
| Location | Composition | Index |
| Intermix | 11.29% | 69.01x |
| Uniqlo | 16.80% | 52.49x |
| Everlane | 1.25% | 51.41x |
| Joe's Jeans | 2.51% | 51.00x |
| Supreme | 1.19% | 50.21x |
| Topshop | 3.74% | 43.20x |
| Calvin Klein | 3.57% | 42.08x |
| Madewell | 18.34% | 40.89x |
| Club Monaco | 9.34% | 37.99x |
| Anthropologie | 9.96% | 36.93x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Institutional Investing.
| Content Affinity | Composition | Index |
| Institutional Investing | 0.55% | 8.26x |
| New York City Education & News Cluster | 2.64% | 7.24x |
| Los Angeles Cluster | 0.13% | 6.84x |
| NYC Tourist Attractions | 3.64% | 6.72x |
| New York City Real Estate Research Cluster | 2.70% | 6.44x |
| Hipster Clothing | 0.16% | 6.17x |
| Philanthropy - Nonprofits | 0.16% | 5.00x |
| Feminism | 0.26% | 4.92x |
| Meeting Planning & Hotels | 0.16% | 4.59x |
| Marketing Professionals | 0.71% | 4.19x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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