Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 12.5 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Los Angeles Activities Researchers.
| Interest | Composition | Index |
| Los Angeles Activities Researchers | 4.92% | 4.08x |
| Legal News Readers | 5.46% | 3.09x |
| Real Estate Decision Makers | 4.92% | 3.06x |
| Online Grocery Shoppers | 4.92% | 3.04x |
| Readers of Jamaican Content | 4.37% | 2.99x |
| Travel Reward Points Enthusiasts | 4.37% | 2.93x |
| New York City Events Researchers | 3.28% | 2.88x |
| Lawyers | 3.83% | 2.82x |
| World Cup Enthusiasts | 5.46% | 2.63x |
| Hip Hop Fans | 4.92% | 2.63x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 6.64% | 121.73x |
| Intermix | 2.56% | 96.85x |
| Armani | 9.38% | 92.88x |
| Free People | 15.71% | 88.76x |
| Club Monaco | 3.91% | 83.85x |
| Ann Taylor | 10.07% | 76.51x |
| Madewell | 12.80% | 74.59x |
| Columbia | 5.90% | 59.82x |
| Hugo Boss | 11.46% | 59.16x |
| Saint Laurent Paris | 1.30% | 56.49x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Ireland Cluster.
| Content Affinity | Composition | Index |
| Ireland Cluster | 1.64% | 5.71x |
| Conscious Living | 1.64% | 4.76x |
| Texas University Athletics | 2.19% | 4.27x |
| Hudson Valley New York Media | 1.64% | 4.24x |
| New York City Family & Activity Cluster | 2.73% | 4.10x |
| Online Games | 1.00% | 3.99x |
| Washington & Northern Virginia | 2.19% | 3.78x |
| Public Policy Media | 0.66% | 3.65x |
| Mexico Cluster | 1.09% | 3.51x |
| Vancouver British Columbia Locals Cluster | 1.09% | 3.48x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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