Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 167.4 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is New York Trip Planners.
| Interest | Composition | Index |
| New York Trip Planners | 3.69% | 2.76x |
| Executive Travelers | 2.48% | 2.43x |
| Online Grocery Shoppers | 6.10% | 2.36x |
| Los Angeles Mass Transit Commuters | 3.09% | 2.27x |
| Men's Shoe Shoppers | 2.22% | 2.24x |
| Colombia Trip Planners | 3.34% | 2.22x |
| Broadway Fans | 2.17% | 2.22x |
| Luxury Womens Brands Shoppers | 2.86% | 2.21x |
| Restaurant Menu Researchers | 2.51% | 2.21x |
| Real Estate Decision Makers | 4.89% | 2.20x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 12.28% | 156.95x |
| Madewell | 9.69% | 102.26x |
| Levi Strauss | 7.25% | 100.88x |
| Intermix | 5.18% | 98.40x |
| Armani | 12.52% | 94.59x |
| Ann Taylor | 8.59% | 76.79x |
| Michael Kors | 8.89% | 63.43x |
| Club Monaco | 5.40% | 59.68x |
| Hollister | 7.12% | 56.73x |
| Free People | 6.18% | 55.20x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 1.55% | 5.07x |
| NYC Tourist Attractions | 2.76% | 4.74x |
| New York City Education & News Cluster | 1.83% | 4.39x |
| Art News & Products | 0.37% | 4.38x |
| Central & South American News | 0.29% | 3.78x |
| Latin American News | 0.35% | 3.34x |
| LGBTQ Advocacy | 1.28% | 3.07x |
| Broadway Information | 0.74% | 3.06x |
| Fashion Cluster | 1.42% | 3.02x |
| Film Production | 0.28% | 3.00x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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