Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 13.1 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is San Diego Activities Researchers.
| Interest | Composition | Index |
| San Diego Activities Researchers | 6.85% | 5.71x |
| Mid-Range Grocery Shoppers | 10.96% | 5.61x |
| United Nations Donors | 6.85% | 5.44x |
| Meal Kit Delivery Researchers | 9.59% | 5.33x |
| Charitable Donors | 8.22% | 5.14x |
| Pediatricians | 9.59% | 5.07x |
| Building Service Contractors | 9.59% | 4.91x |
| Korean Food Enthusiasts | 6.85% | 4.82x |
| United Arab Emirates Trip Planners | 6.85% | 4.73x |
| Sightseeing Travelers | 8.22% | 4.69x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 5.79% | 106.14x |
| Club Monaco | 4.80% | 99.97x |
| Free People | 15.08% | 90.32x |
| Armani | 8.76% | 83.33x |
| Ann Taylor | 9.90% | 71.72x |
| Madewell | 11.42% | 65.23x |
| Hugo Boss | 10.81% | 56.94x |
| Columbia | 4.42% | 50.85x |
| Michael Kors | 25.74% | 50.74x |
| Abercrombie & Fitch | 2.13% | 48.71x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Upstate New York Local Information Cluster.
| Content Affinity | Composition | Index |
| Upstate New York Local Information Cluster | 6.85% | 5.88x |
| Rochester New York Cluster | 4.11% | 4.11x |
| New Jersey News Cluster | 8.22% | 4.07x |
| Public Policy Media | 0.66% | 3.65x |
| Pacific Northwest Information Research Cluster | 4.11% | 3.56x |
| Illinois Education | 0.11% | 3.36x |
| Canada Job Seekers Cluster | 0.04% | 3.29x |
| Canada General Information Seeker Cluster | 1.90% | 3.26x |
| Dubai Travel | 2.06% | 3.23x |
| Assorted Topics (Boating, Entertainment, Gossip, Wellness) | 6.85% | 2.86x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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