Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 31 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Home Custom Bedroom Decorators.
| Interest | Composition | Index |
| Home Custom Bedroom Decorators | 0.46% | 3.96x |
| Custom Home Lighting Shoppers | 0.46% | 3.96x |
| New York City Events Researchers | 3.44% | 3.58x |
| New York Trip Planners | 3.44% | 3.49x |
| Post COVID-19 Restaurant Reopening Researchers | 1.38% | 3.45x |
| Ballet Enthusiasts | 4.36% | 3.42x |
| Pre-Measured Grocery Shoppers | 1.83% | 3.41x |
| Sporting Goods Shoppers | 2.06% | 3.38x |
| Yale University Fans | 2.98% | 3.12x |
| School Closings Updates Readers | 1.61% | 3.06x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Intermix.
| Location | Composition | Index |
| Intermix | 4.06% | 179.82x |
| Uniqlo | 5.21% | 99.36x |
| Madewell | 11.14% | 83.02x |
| Ann Taylor | 7.35% | 77.34x |
| Armani | 6.87% | 74.87x |
| Levi Strauss | 5.48% | 73.81x |
| Free People | 8.80% | 72.74x |
| The North Face | 6.03% | 72.22x |
| Club Monaco | 2.61% | 71.85x |
| Abercrombie & Fitch | 4.81% | 68.62x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Caribbean Cluster.
| Content Affinity | Composition | Index |
| Caribbean Cluster | 0.69% | 5.98x |
| Pacific Northwest Sports & News Cluster | 0.69% | 4.80x |
| Hudson Valley New York Media | 1.38% | 4.71x |
| Ohio Universities | 0.66% | 3.89x |
| Assorted Topics (Events, Tickets, Fitness) | 1.00% | 3.74x |
| Graphic Design | 0.92% | 3.68x |
| University Research | 0.75% | 3.53x |
| Nature & Wildlife | 0.46% | 3.49x |
| New York City Family & Activity Cluster | 2.52% | 3.46x |
| Routers, Switches & Networking | 0.46% | 3.45x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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