Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 434.3 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Work Hard, Play Hard Travelers.
| Interest | Composition | Index |
| Work Hard, Play Hard Travelers | 0.01% | 4.79x |
| Getting Off the Grid Travelers | 0.01% | 3.84x |
| Family Adventures Travelers | 0.01% | 3.53x |
| New York City Events Researchers | 6.19% | 2.97x |
| Ballet Enthusiasts | 6.02% | 2.92x |
| Online Grocery Shoppers | 6.95% | 2.91x |
| New York Trip Planners | 6.08% | 2.51x |
| Real Estate Decision Makers | 5.10% | 2.47x |
| Restaurant Menu Researchers | 3.79% | 2.16x |
| Venture Capitalists | 3.45% | 2.07x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Intermix.
| Location | Composition | Index |
| Intermix | 11.53% | 76.43x |
| Joe's Jeans | 4.72% | 72.08x |
| Everlane | 1.08% | 57.37x |
| Uniqlo | 12.63% | 51.80x |
| Calvin Klein | 4.95% | 51.39x |
| Madewell | 19.99% | 48.60x |
| Levi Strauss | 11.99% | 42.87x |
| Club Monaco | 7.80% | 41.76x |
| Topshop | 2.38% | 40.02x |
| Armani | 21.21% | 39.47x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Washington D.C. Hotels.
| Content Affinity | Composition | Index |
| Washington D.C. Hotels | 0.02% | 19.53x |
| Canada News | 0.02% | 19.44x |
| Watches & Jewelry | 0.02% | 16.75x |
| Local & Travel England - North Midlands | 0.04% | 16.07x |
| Handyman Tools | 0.02% | 15.27x |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.02% | 12.74x |
| Home Décor, Furniture, & Decorating | 0.02% | 12.10x |
| Assorted Topics (Self Improvement, Easy Money, Digital Currency) | 0.04% | 10.53x |
| Sports - Skiing, Snowboarding | 0.01% | 10.40x |
| Assorted Topics (Insurance, Travel, Viral Media) | 0.02% | 8.69x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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