Dstillery Audiences

ZARA

Audience Size: 34 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 34 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is Home Brewing Enthusiasts.

Interest Composition Index
Home Brewing Enthusiasts 2.50% 6.85x
Real Estate Decision Makers 5.00% 6.45x
Tokyo Trip Planners 3.75% 6.39x
Dance Enthusiasts 4.38% 6.21x
New York Trip Planners 5.00% 5.49x
Readers of Japanese Content 3.75% 5.17x
Lyrics Researchers 3.12% 4.83x
Board Game Enthusiasts 6.25% 4.79x
Moving Services Shoppers 1.54% 4.79x
Hookah Shoppers 5.62% 4.68x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Intermix.

Location Composition Index
Intermix 3.29% 165.82x
Armani 10.30% 128.81x
The North Face 5.85% 98.34x
Uniqlo 4.26% 93.60x
Club Monaco 2.50% 89.11x
Madewell 10.18% 88.78x
Michael Kors 18.32% 86.85x
Abercrombie & Fitch 7.01% 85.31x
Levi Strauss 9.52% 82.83x
Anthropologie 14.72% 77.83x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is New York City Family & Activity Cluster.

Content Affinity Composition Index
New York City Family & Activity Cluster 2.50% 6.37x
Chicago Cluster 3.12% 5.99x
Magic & Games 1.88% 5.61x
Build Your Own Computer Enthusiasts 1.88% 4.49x
Wedding Planning 0.65% 3.85x
Guitars & Instruments 1.88% 3.73x
Latin American News 1.25% 3.63x
Theme Park Tourism 1.16% 3.41x
Israel News 1.87% 3.40x
Illinois Education 0.11% 3.36x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male