Dstillery Audiences

ZARA

Audience Size: 418.8 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 418.8 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.53% 2.64x
Online Grocery Shoppers 6.69% 2.60x
New York City Events Researchers 6.07% 2.54x
Real Estate Decision Makers 5.40% 2.20x
Italian Mens National Soccer Team Fans 3.78% 2.14x
Burger Enthusiast 1.31% 2.11x
New York Trip Planners 5.42% 2.11x
Opera Enthusiasts 4.61% 2.09x
Venture Capitalists 4.30% 2.04x
Los Angeles Mass Transit Commuters 5.03% 1.96x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Intermix.

Location Composition Index
Intermix 11.56% 72.13x
Joe's Jeans 3.70% 65.08x
Everlane 1.19% 54.77x
Uniqlo 14.89% 52.29x
Calvin Klein 4.07% 47.41x
Supreme 1.17% 44.77x
Madewell 18.91% 43.92x
Topshop 3.42% 40.79x
Club Monaco 9.01% 40.50x
Levi Strauss 12.04% 37.77x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is Upstate New York State Athletics.

Content Affinity Composition Index
Upstate New York State Athletics 0.07% 5.14x
Serbia & Albania Cluster 0.11% 5.03x
French News & Gossip Cluster 0.15% 4.15x
New York City Education & News Cluster 1.68% 4.04x
New York City Real Estate Research Cluster 2.12% 3.83x
Italy Cluster 0.04% 3.83x
Germany Cluster 0.04% 3.71x
Brazil & Portugal News 0.22% 3.68x
NYC Tourist Attractions 2.40% 3.62x
Franchising 0.07% 3.51x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male