Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 30.5 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Work Visa Researchers.
| Interest | Composition | Index |
| Work Visa Researchers | 5.16% | 3.59x |
| Online Test Prep Resource Readers | 7.74% | 3.49x |
| Readers of Korean Content | 8.39% | 3.31x |
| Thai Food Enthusiasts | 5.81% | 3.28x |
| Readers of Tamil Content | 7.10% | 3.19x |
| Los Angeles Trip Planners | 5.81% | 3.16x |
| Winter Apparel Shoppers | 5.81% | 2.92x |
| Teen Girl Clothing Shoppers | 8.39% | 2.85x |
| Telemedicine Content Readers | 2.33% | 2.79x |
| Wine Lovers | 3.23% | 2.77x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 5.67% | 140.17x |
| Free People | 14.06% | 124.50x |
| Armani | 8.47% | 121.00x |
| Madewell | 11.02% | 97.41x |
| Hugo Boss | 10.14% | 83.82x |
| Ann Taylor | 6.71% | 80.96x |
| Michael Kors | 20.45% | 66.59x |
| American Apparel | 3.91% | 48.37x |
| Express | 27.72% | 48.03x |
| Charlotte Russe | 1.92% | 45.39x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Hudson Valley New York Media.
| Content Affinity | Composition | Index |
| Hudson Valley New York Media | 1.94% | 5.60x |
| College Planning | 1.94% | 4.09x |
| Educational Publishing | 1.94% | 3.68x |
| Travel Adventure | 1.29% | 3.66x |
| Public Policy Media | 0.66% | 3.65x |
| Psychics & Horoscopes | 1.94% | 3.42x |
| Illinois Education | 0.11% | 3.36x |
| Canada Job Seekers Cluster | 0.04% | 3.29x |
| Baby Names | 1.94% | 3.19x |
| San Diego Cluster | 1.29% | 2.88x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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