Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 444.5 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Online Grocery Shoppers.
| Interest | Composition | Index |
| Online Grocery Shoppers | 6.89% | 2.88x |
| New York City Events Researchers | 6.22% | 2.86x |
| Ballet Enthusiasts | 6.51% | 2.80x |
| Opera Enthusiasts | 5.34% | 2.56x |
| New York Trip Planners | 5.48% | 2.40x |
| Sightseeing Travelers | 5.14% | 2.25x |
| Real Estate Decision Makers | 5.19% | 2.22x |
| Restaurant Menu Researchers | 4.43% | 2.20x |
| United Arab Emirates Trip Planners | 4.52% | 2.19x |
| Los Angeles Mass Transit Commuters | 5.67% | 2.16x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Intermix.
| Location | Composition | Index |
| Intermix | 10.02% | 62.32x |
| Supreme | 1.19% | 53.26x |
| Everlane | 1.28% | 52.02x |
| Uniqlo | 17.32% | 51.25x |
| Joe's Jeans | 2.30% | 47.62x |
| Topshop | 3.70% | 44.82x |
| Calvin Klein | 3.68% | 41.44x |
| Madewell | 18.67% | 39.02x |
| Club Monaco | 9.19% | 38.35x |
| Free People | 16.20% | 34.61x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is French News & Gossip Cluster.
| Content Affinity | Composition | Index |
| French News & Gossip Cluster | 0.22% | 6.71x |
| Beach & Intimate Wear | 0.14% | 5.98x |
| New York City Education & News Cluster | 1.91% | 5.49x |
| NYC Tourist Attractions | 2.68% | 5.12x |
| Office Furniture Design | 0.10% | 5.05x |
| Aid Groups | 0.31% | 4.95x |
| Vietnam Cluster | 0.14% | 4.94x |
| Russia Cluster | 0.17% | 4.83x |
| New York City Real Estate Research Cluster | 1.91% | 4.77x |
| Upstate New York State Athletics | 0.05% | 3.91x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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