Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 72.7 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 4.69% | 4.86x |
| Ballet Enthusiasts | 4.69% | 3.57x |
| School Closings Updates Readers | 1.76% | 3.18x |
| Readers of Chinese Content | 5.57% | 3.08x |
| New York Trip Planners | 4.11% | 2.80x |
| Business Travelers | 3.52% | 2.60x |
| Spain Trip Planners | 4.69% | 2.60x |
| SEO Specialists | 3.52% | 2.51x |
| Business Communication Product Researchers | 3.81% | 2.45x |
| Readers of Costa Rican Content | 4.40% | 2.44x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Uniqlo.
| Location | Composition | Index |
| Uniqlo | 7.14% | 40.09x |
| Free People | 17.69% | 33.01x |
| Armani | 8.67% | 27.88x |
| Madewell | 14.72% | 27.65x |
| Topshop | 0.60% | 26.23x |
| Club Monaco | 3.38% | 25.54x |
| Hugo Boss | 12.31% | 24.73x |
| Ann Taylor | 7.88% | 22.12x |
| Joe's Jeans | 0.71% | 21.61x |
| Abercrombie & Fitch | 2.96% | 20.96x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is Broadway Information.
| Content Affinity | Composition | Index |
| Broadway Information | 0.88% | 5.87x |
| Pacific Northwest Sports & News Cluster | 1.47% | 5.39x |
| Ohio Universities | 0.88% | 5.29x |
| New York City Real Estate Research Cluster | 1.17% | 5.01x |
| Graphic Design | 1.47% | 4.42x |
| Computers & Accessories | 2.05% | 3.95x |
| New York City Family & Activity Cluster | 2.93% | 3.88x |
| Anime | 0.59% | 3.78x |
| Online Arcade Games | 0.59% | 3.43x |
| Teaching Tools for Kids | 0.59% | 3.38x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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