Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 329.2 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 5.42% | 3.87x |
| Ballet Enthusiasts | 4.71% | 3.41x |
| New York Trip Planners | 4.24% | 3.00x |
| Restaurant Menu Researchers | 3.77% | 2.97x |
| Chicago Trip Planners | 4.05% | 2.84x |
| Real Estate Decision Makers | 7.84% | 2.79x |
| Online Grocery Shoppers | 7.64% | 2.73x |
| Miami Trip Planners | 3.89% | 2.71x |
| Restaurant Researchers | 2.92% | 2.68x |
| Venture Capitalists | 3.61% | 2.67x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Everlane.
| Location | Composition | Index |
| Everlane | 0.97% | 88.68x |
| Uniqlo | 12.75% | 82.71x |
| Levi Strauss | 8.59% | 64.52x |
| Intermix | 6.13% | 60.76x |
| Club Monaco | 6.97% | 58.99x |
| Armani | 15.30% | 58.39x |
| Madewell | 10.52% | 51.64x |
| Joe's Jeans | 2.78% | 48.10x |
| Lorna Jane | 3.87% | 47.55x |
| Michael Kors | 11.05% | 43.30x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.78% | 6.11x |
| Institutional Investing | 0.40% | 6.03x |
| New York City Real Estate Research Cluster | 2.10% | 5.49x |
| NYC Tourist Attractions | 3.24% | 5.15x |
| Meeting Planning & Hotels | 0.19% | 5.04x |
| Philanthropy - Nonprofits | 0.20% | 4.83x |
| Real Estate Cluster | 0.31% | 4.49x |
| Retail Industry News | 0.21% | 4.23x |
| LGBTQ Advocacy | 1.86% | 4.19x |
| Home Office Products | 0.08% | 3.85x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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