Dstillery Audiences

ZARA

Audience Size: 444.5 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 444.5 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is Online Grocery Shoppers.

Interest Composition Index
Online Grocery Shoppers 6.89% 2.88x
New York City Events Researchers 6.22% 2.86x
Ballet Enthusiasts 6.51% 2.80x
Opera Enthusiasts 5.34% 2.56x
New York Trip Planners 5.48% 2.40x
Sightseeing Travelers 5.14% 2.25x
Real Estate Decision Makers 5.19% 2.22x
Restaurant Menu Researchers 4.43% 2.20x
United Arab Emirates Trip Planners 4.52% 2.19x
Los Angeles Mass Transit Commuters 5.67% 2.16x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Intermix.

Location Composition Index
Intermix 10.02% 62.32x
Supreme 1.19% 53.26x
Everlane 1.28% 52.02x
Uniqlo 17.32% 51.25x
Joe's Jeans 2.30% 47.62x
Topshop 3.70% 44.82x
Calvin Klein 3.68% 41.44x
Madewell 18.67% 39.02x
Club Monaco 9.19% 38.35x
Free People 16.20% 34.61x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is French News & Gossip Cluster.

Content Affinity Composition Index
French News & Gossip Cluster 0.22% 6.71x
Beach & Intimate Wear 0.14% 5.98x
New York City Education & News Cluster 1.91% 5.49x
NYC Tourist Attractions 2.68% 5.12x
Office Furniture Design 0.10% 5.05x
Aid Groups 0.31% 4.95x
Vietnam Cluster 0.14% 4.94x
Russia Cluster 0.17% 4.83x
New York City Real Estate Research Cluster 1.91% 4.77x
Upstate New York State Athletics 0.05% 3.91x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male