Dstillery Audiences

ZARA

Audience Size: 278.5 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 278.5 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is Caribbean Trip Planners.

Interest Composition Index
Caribbean Trip Planners 5.94% 3.41x
Online Grocery Shoppers 4.95% 3.29x
Ballet Enthusiasts 4.29% 3.28x
Readers of Puerto Rican Content 5.94% 3.27x
Miami Trip Planners 5.61% 3.16x
Readers of South American Content 5.61% 3.15x
Retail Job Seekers 5.28% 3.04x
Los Angeles Activities Researchers 4.29% 3.02x
Restaurant Menu Researchers 4.29% 3.01x
New York City Events Researchers 3.63% 3.01x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Everlane.

Location Composition Index
Everlane 1.15% 70.27x
Uniqlo 15.44% 62.47x
Supreme 1.02% 59.41x
Topshop 3.03% 58.91x
Joe's Jeans 1.67% 56.41x
Intermix 5.70% 53.99x
Calvin Klein 3.41% 50.81x
Club Monaco 7.85% 43.41x
Free People 17.70% 43.35x
Armani 15.93% 42.65x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.98% 11.31x
Upstate New York Travel Cluster 3.96% 10.81x
New York City Real Estate Research Cluster 2.31% 7.56x
NYC Tourist Attractions 1.32% 5.36x
Smart Travel 1.32% 4.58x
New York City Family & Activity Cluster 3.30% 4.34x
Broadway Information 0.99% 4.11x
Latin American News 0.99% 3.71x
Public Policy Media 0.66% 3.65x
Data Analysis & Scripting 0.99% 3.47x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male