Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 34 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Home Brewing Enthusiasts.
| Interest | Composition | Index |
| Home Brewing Enthusiasts | 2.50% | 6.85x |
| Real Estate Decision Makers | 5.00% | 6.45x |
| Tokyo Trip Planners | 3.75% | 6.39x |
| Dance Enthusiasts | 4.38% | 6.21x |
| New York Trip Planners | 5.00% | 5.49x |
| Readers of Japanese Content | 3.75% | 5.17x |
| Lyrics Researchers | 3.12% | 4.83x |
| Board Game Enthusiasts | 6.25% | 4.79x |
| Moving Services Shoppers | 1.54% | 4.79x |
| Hookah Shoppers | 5.62% | 4.68x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Intermix.
| Location | Composition | Index |
| Intermix | 3.29% | 165.82x |
| Armani | 10.30% | 128.81x |
| The North Face | 5.85% | 98.34x |
| Uniqlo | 4.26% | 93.60x |
| Club Monaco | 2.50% | 89.11x |
| Madewell | 10.18% | 88.78x |
| Michael Kors | 18.32% | 86.85x |
| Abercrombie & Fitch | 7.01% | 85.31x |
| Levi Strauss | 9.52% | 82.83x |
| Anthropologie | 14.72% | 77.83x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is New York City Family & Activity Cluster.
| Content Affinity | Composition | Index |
| New York City Family & Activity Cluster | 2.50% | 6.37x |
| Chicago Cluster | 3.12% | 5.99x |
| Magic & Games | 1.88% | 5.61x |
| Build Your Own Computer Enthusiasts | 1.88% | 4.49x |
| Wedding Planning | 0.65% | 3.85x |
| Guitars & Instruments | 1.88% | 3.73x |
| Latin American News | 1.25% | 3.63x |
| Theme Park Tourism | 1.16% | 3.41x |
| Israel News | 1.87% | 3.40x |
| Illinois Education | 0.11% | 3.36x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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