Dstillery Audiences

ZARA

Audience Size: 44.9 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 44.9 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is Ballet Enthusiasts.

Interest Composition Index
Ballet Enthusiasts 6.72% 5.29x
New York City Events Researchers 5.97% 5.25x
Online Grocery Shoppers 6.72% 4.50x
France Trip Planners 6.72% 4.38x
New York Trip Planners 6.72% 4.36x
Broadway Fans 5.97% 4.24x
Yale University Fans 5.22% 4.12x
Venture Capitalists 5.22% 4.10x
College Students 5.22% 3.77x
Web Design Researchers 5.22% 3.40x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Everlane.

Location Composition Index
Everlane 0.66% 88.29x
Joe's Jeans 1.00% 80.12x
Supreme 0.52% 62.04x
Abercrombie & Fitch 1.82% 35.38x
Lorna Jane 0.84% 24.98x
Journeys 22.64% 22.44x
Patagonia 1.98% 21.59x
Tommy Bahama 3.29% 21.13x
Victoria's Secret 24.53% 20.94x
The Childrens Place 15.09% 15.22x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is Upstate New York Travel Cluster.

Content Affinity Composition Index
Upstate New York Travel Cluster 4.48% 11.50x
New York City Family & Activity Cluster 4.48% 5.17x
University Research 4.48% 4.61x
Graphic Design 1.69% 3.72x
Public Policy Media 0.66% 3.65x
Travel Adventure 1.49% 3.49x
Mobile Industry Information 0.25% 3.37x
Illinois Education 0.11% 3.36x
Mexico Cluster 1.49% 3.33x
Hometown Livability 1.56% 3.32x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male