Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 371.6 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 7.44% | 4.01x |
| Online Grocery Shoppers | 7.17% | 3.32x |
| Ballet Enthusiasts | 6.67% | 3.31x |
| New York Trip Planners | 5.71% | 2.94x |
| Opera Enthusiasts | 4.38% | 2.80x |
| United Arab Emirates Trip Planners | 4.75% | 2.69x |
| Burger Enthusiast | 0.09% | 2.61x |
| Broadway Fans | 4.38% | 2.54x |
| Restaurant Menu Researchers | 4.34% | 2.51x |
| Venture Capitalists | 3.97% | 2.44x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.32% | 59.82x |
| Uniqlo | 16.64% | 54.94x |
| Intermix | 7.19% | 52.94x |
| Supreme | 1.11% | 52.85x |
| Joe's Jeans | 2.11% | 51.45x |
| Topshop | 3.48% | 49.10x |
| Calvin Klein | 3.70% | 45.00x |
| Club Monaco | 8.78% | 39.73x |
| Armani | 16.76% | 37.17x |
| Free People | 16.68% | 36.98x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 2.15% | 6.43x |
| Visa & Immigration | 0.18% | 5.68x |
| NYC Tourist Attractions | 2.74% | 5.67x |
| New York City Real Estate Research Cluster | 2.05% | 4.95x |
| French News & Gossip Cluster | 0.14% | 4.47x |
| Institutional Investing | 0.23% | 4.42x |
| Philanthropy - Nonprofits | 0.09% | 3.92x |
| Marketing Professionals | 0.46% | 3.70x |
| New York City Family & Activity Cluster | 2.88% | 3.68x |
| Upstate New York Travel Cluster | 1.14% | 3.52x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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