Dstillery Audiences

ZARA

Audience Size: 58.7 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 58.7 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.06% 6.74x
Northeastern Voters 5.06% 3.68x
Thrift Store Shoppers 3.38% 3.65x
Broadway Fans 2.95% 3.51x
Tokyo Trip Planners 2.95% 3.50x
St Patricks Day Celebrators 1.27% 3.47x
Homeowners 1.69% 3.39x
Home Custom Bedroom Decorators 0.84% 3.38x
Custom Home Lighting Shoppers 0.84% 3.38x
Credit Card Researchers 2.53% 3.36x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Everlane.

Location Composition Index
Everlane 0.27% 45.95x
Uniqlo 7.15% 32.32x
Free People 18.41% 26.68x
Topshop 0.85% 25.26x
Intermix 2.03% 23.06x
Club Monaco 3.85% 22.50x
Armani 9.06% 21.49x
Madewell 15.75% 21.48x
Abercrombie & Fitch 3.58% 18.75x
Hugo Boss 12.48% 18.60x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is Sports Apparel.

Content Affinity Composition Index
Sports Apparel 1.27% 4.50x
Spain News - Madrid & Seville 0.88% 4.36x
Pacific Northwest Information Research Cluster 3.80% 4.34x
Ohio Universities 0.66% 3.89x
New York City Family & Activity Cluster 2.11% 3.58x
Illinois Education 0.11% 3.36x
Canada Job Seekers Cluster 0.04% 3.29x
Assorted Topics (Life Hacks, Housekeeping, Health Tips) 0.84% 3.18x
LGBTQ Advocacy 0.84% 3.12x
Golf Travel & Gear 0.59% 3.01x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male