Dstillery Audiences

ZARA

Audience Size: 418.8 Thousand Devices

Explore the Zara Audience

Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 418.8 thousand unique devices whose actions qualify for the Zara audience.

Dstillery Crafted Audiences

INTERESTS

The Zara audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zara audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 5.48% 3.83x
Ballet Enthusiasts 5.14% 3.59x
New York Trip Planners 4.95% 3.03x
Online Grocery Shoppers 8.64% 2.87x
Restaurant Menu Researchers 3.40% 2.79x
Luxury Womens Brands Shoppers 3.49% 2.76x
Opera Enthusiasts 3.37% 2.67x
Real Estate Decision Makers 7.54% 2.53x
Broadway Fans 3.21% 2.50x
New York Mets Fans 2.51% 2.43x
Composition Percentage: The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zara audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zara audience is Everlane.

Location Composition Index
Everlane 1.11% 78.17x
Joe's Jeans 4.68% 65.70x
Uniqlo 11.87% 64.75x
Levi Strauss 9.45% 62.79x
Club Monaco 7.13% 56.90x
Intermix 6.22% 52.91x
Calvin Klein 6.53% 52.66x
Armani 18.84% 48.61x
Madewell 12.40% 45.62x
Topshop 0.76% 42.05x
Composition Percentage: The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zara audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 3.13% 6.58x
NYC Tourist Attractions 3.85% 5.48x
New York City Real Estate Research Cluster 2.37% 5.15x
New York City Family & Activity Cluster 2.32% 3.55x
Fashion Cluster 1.63% 2.88x
Los Angeles Tourism 1.53% 2.21x
San Francisco Bay Area Cluster 2.15% 2.20x
New Jersey News Cluster 2.97% 2.08x
Small Business Resources 4.21% 1.64x
Apple Blogs & Hacks 2.13% 1.61x
Composition Percentage: The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male