Explore the Zara Audience
Below you'll find more information about the Zara audience, broken down in different categories based on their digital and physical behaviors. These are 278.5 thousand unique devices whose actions qualify for the Zara audience.
INTERESTS
The Zara audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zara audience is Caribbean Trip Planners.
| Interest | Composition | Index |
| Caribbean Trip Planners | 5.94% | 3.41x |
| Online Grocery Shoppers | 4.95% | 3.29x |
| Ballet Enthusiasts | 4.29% | 3.28x |
| Readers of Puerto Rican Content | 5.94% | 3.27x |
| Miami Trip Planners | 5.61% | 3.16x |
| Readers of South American Content | 5.61% | 3.15x |
| Retail Job Seekers | 5.28% | 3.04x |
| Los Angeles Activities Researchers | 4.29% | 3.02x |
| Restaurant Menu Researchers | 4.29% | 3.01x |
| New York City Events Researchers | 3.63% | 3.01x |
Composition Percentage:
The overlap percentage between the Zara audience and the Interest attribute.
Index: A comparison of the Zara audience to the internet population.
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APPAREL RETAILERS
The Zara audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zara audience is Everlane.
| Location | Composition | Index |
| Everlane | 1.15% | 70.27x |
| Uniqlo | 15.44% | 62.47x |
| Supreme | 1.02% | 59.41x |
| Topshop | 3.03% | 58.91x |
| Joe's Jeans | 1.67% | 56.41x |
| Intermix | 5.70% | 53.99x |
| Calvin Klein | 3.41% | 50.81x |
| Club Monaco | 7.85% | 43.41x |
| Free People | 17.70% | 43.35x |
| Armani | 15.93% | 42.65x |
Composition Percentage:
The overlap percentage between the Zara audience and the Location attribute.
Index: A comparison of the Zara audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zara audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.98% | 11.31x |
| Upstate New York Travel Cluster | 3.96% | 10.81x |
| New York City Real Estate Research Cluster | 2.31% | 7.56x |
| NYC Tourist Attractions | 1.32% | 5.36x |
| Smart Travel | 1.32% | 4.58x |
| New York City Family & Activity Cluster | 3.30% | 4.34x |
| Broadway Information | 0.99% | 4.11x |
| Latin American News | 0.99% | 3.71x |
| Public Policy Media | 0.66% | 3.65x |
| Data Analysis & Scripting | 0.99% | 3.47x |
Composition Percentage:
The overlap percentage between the Zara audience and the Content Affinity attribute.
Index: A comparison of the Zara audience to the internet population.
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DEMOGRAPHICS
The Zara audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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