Dstillery Audiences

ZAXBY'S

Audience Size: 1.4 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 7.79% 3.40x
Atlanta Trip Planners 6.15% 2.95x
South Carolina Gamecocks Fans 4.17% 2.92x
SEC Fans 4.39% 2.83x
Southeastern Voters 4.03% 2.77x
Tennessee Volunteers Fans 4.00% 2.75x
North Carolina Travel Researchers 5.87% 2.73x
Family Adventures Travelers 0.01% 2.72x
Smoky Mountains Trip Planners 4.79% 2.69x
Alabama Trip Planners 5.90% 2.68x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 3.59% 16.61x
Express Outlets 0.85% 5.25x
Buckle 3.93% 4.73x
Jos A. Bank Clothiers 4.15% 4.64x
Carhartt 2.97% 4.59x
Talbots 3.25% 4.36x
Lane Bryant 3.63% 4.15x
Charlotte Russe 2.51% 3.94x
Brooks Brothers 2.23% 3.91x
Mens Wearhouse 6.23% 3.87x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Handyman Tools.

Content Affinity Composition Index
Handyman Tools 0.02% 12.50x
Savannah Georgia News 1.65% 4.44x
Barcode Site & App Users 0.02% 4.39x
Southeast College Athletics 0.60% 4.15x
South Carolina Travel 0.08% 4.14x
South Carolina News 4.95% 4.05x
North Carolina 3.55% 4.00x
Rural Living 0.02% 3.92x
North Carolina Education 2.34% 3.82x
Tennessee Cluster 3.47% 3.43x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female