Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 7.79% | 3.40x |
| Atlanta Trip Planners | 6.15% | 2.95x |
| South Carolina Gamecocks Fans | 4.17% | 2.92x |
| SEC Fans | 4.39% | 2.83x |
| Southeastern Voters | 4.03% | 2.77x |
| Tennessee Volunteers Fans | 4.00% | 2.75x |
| North Carolina Travel Researchers | 5.87% | 2.73x |
| Family Adventures Travelers | 0.01% | 2.72x |
| Smoky Mountains Trip Planners | 4.79% | 2.69x |
| Alabama Trip Planners | 5.90% | 2.68x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Curious about what else the Zaxby's audience is interested in?
Sign Up
APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 3.59% | 16.61x |
| Express Outlets | 0.85% | 5.25x |
| Buckle | 3.93% | 4.73x |
| Jos A. Bank Clothiers | 4.15% | 4.64x |
| Carhartt | 2.97% | 4.59x |
| Talbots | 3.25% | 4.36x |
| Lane Bryant | 3.63% | 4.15x |
| Charlotte Russe | 2.51% | 3.94x |
| Brooks Brothers | 2.23% | 3.91x |
| Mens Wearhouse | 6.23% | 3.87x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Want to find more of the Zaxby's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Handyman Tools.
| Content Affinity | Composition | Index |
| Handyman Tools | 0.02% | 12.50x |
| Savannah Georgia News | 1.65% | 4.44x |
| Barcode Site & App Users | 0.02% | 4.39x |
| Southeast College Athletics | 0.60% | 4.15x |
| South Carolina Travel | 0.08% | 4.14x |
| South Carolina News | 4.95% | 4.05x |
| North Carolina | 3.55% | 4.00x |
| Rural Living | 0.02% | 3.92x |
| North Carolina Education | 2.34% | 3.82x |
| Tennessee Cluster | 3.47% | 3.43x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Want to see more of the Content Affinities the Zaxby's audience visits?
Sign Up
DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
Interested in seeing other characteristics of the Zaxby's audience?
Sign Up