Dstillery Audiences

ZAXBY'S

Audience Size: 1.2 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 9.24% 3.53x
Atlanta Trip Planners 7.68% 3.32x
Smokie Mountain Trip Planner 7.43% 3.04x
SEC Fans 6.61% 2.92x
Smoky Mountains Trip Planners 6.35% 2.90x
Atlanta United Fans 5.86% 2.79x
South Carolina Gamecocks Fans 5.38% 2.78x
Tennessee Volunteers Fans 6.41% 2.75x
Cabin Rental Researchers 6.56% 2.70x
Clemson Tigers Fans 6.44% 2.69x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 4.87% 16.90x
Express Outlets 1.09% 4.81x
Buckle 5.73% 4.65x
Talbots 3.59% 4.62x
Lane Bryant 4.49% 4.48x
Jos A. Bank Clothiers 4.32% 4.39x
Charlotte Russe 2.69% 4.15x
Aeropostale 5.77% 4.08x
Carhartt 15.20% 3.92x
Chicos 4.46% 3.89x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 2.16% 4.91x
South Carolina News 5.68% 4.14x
North Carolina Education 2.17% 3.81x
North Carolina 3.37% 3.73x
Homeschooling 0.06% 3.55x
Tennessee Cluster 3.69% 3.46x
Southeast College Athletics 0.28% 3.42x
Instagram Management 0.04% 3.40x
Memphis News 0.35% 3.35x
Georgia Cluster 8.29% 3.21x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female