Dstillery Audiences

ZAXBY'S

Audience Size: 985.6 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 985.6 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Sprint Customers 0.07% 3.27x
Georgia Trip Planners 7.77% 2.79x
Southeastern Voters 6.70% 2.68x
South Carolina Gamecocks Fans 3.87% 2.63x
Atlanta Trip Planners 5.09% 2.58x
Georgia County and Local Fair Visitors 6.78% 2.50x
Clemson Tigers Fans 5.82% 2.49x
Atlanta United Fans 3.75% 2.42x
North Carolina Football Fans 5.86% 2.39x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 3.57% 6.27x
Talbots 2.37% 2.26x
Jos A. Bank Clothiers 2.87% 2.06x
Lane Bryant 3.40% 2.02x
Express Outlets 0.62% 1.92x
Brooks Brothers 0.99% 1.86x
The Childrens Place 4.64% 1.79x
Carhartt 26.48% 1.77x
Old Navy 5.57% 1.77x
Ralph Lauren 0.80% 1.73x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Southeast College Athletics.

Content Affinity Composition Index
Southeast College Athletics 0.24% 3.70x
Memphis News 0.44% 3.55x
Savannah Georgia News 1.64% 3.46x
Auto Body Upkeep & Repair Researchers 0.03% 3.31x
South Carolina News 5.74% 3.30x
Gadgets 0.04% 3.09x
North Carolina 4.07% 3.06x
Bridal Fashion 0.04% 3.02x
North Carolina Education 1.72% 2.95x
Tennessee Cluster 3.26% 2.93x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female