Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 5.85% | 4.17x |
| SEC Fans | 3.24% | 3.41x |
| Southeastern Voters | 3.25% | 3.33x |
| Atlanta United Fans | 3.38% | 3.32x |
| Smoky Mountains Trip Planners | 3.56% | 3.25x |
| South Carolina Gamecocks Fans | 2.78% | 3.23x |
| Tennessee Volunteers Fans | 2.82% | 3.23x |
| Auburn Tigers Fans | 2.95% | 2.94x |
| Atlanta Trip Planners | 7.03% | 2.88x |
| Clemson Tigers Fans | 3.15% | 2.86x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 4.80% | 22.62x |
| Jos A. Bank Clothiers | 3.49% | 6.18x |
| Express Outlets | 0.45% | 6.11x |
| Brooks Brothers | 2.64% | 5.66x |
| Carhartt | 11.96% | 5.41x |
| Aeropostale | 2.04% | 4.98x |
| Lane Bryant | 3.33% | 4.97x |
| Old Navy | 4.21% | 4.80x |
| American Eagle Outfitters | 3.39% | 4.72x |
| Mens Wearhouse | 4.78% | 4.65x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Alabama News.
| Content Affinity | Composition | Index |
| Alabama News | 4.91% | 4.63x |
| South Carolina News | 3.20% | 4.61x |
| Tennessee Cluster | 2.51% | 4.40x |
| Georgia Cluster | 6.34% | 3.74x |
| North Carolina Education | 1.58% | 3.72x |
| Tennessee News | 2.62% | 3.62x |
| North Carolina | 1.70% | 3.16x |
| North Carolina News | 1.92% | 2.79x |
| Florida Jacksonville & Orlando Cluster | 2.66% | 2.09x |
| Kentucky News | 1.62% | 1.98x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female
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