Dstillery Audiences

ZAXBY'S

Audience Size: 315.5 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 315.5 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Sprint Customers 0.07% 3.27x
North Carolina Football Fans 6.98% 2.70x
Georgia County and Local Fair Visitors 7.33% 2.65x
Georgia Trip Planners 7.10% 2.48x
Clemson Tigers Fans 6.24% 2.48x
Atlanta Trip Planners 5.89% 2.44x
South Carolina Gamecocks Fans 4.83% 2.43x
Tennessee Volunteers Fans 6.20% 2.37x
Smoky Mountains Trip Planners 5.96% 2.31x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 2.99% 11.93x
Express Outlets 0.56% 4.28x
Jos A. Bank Clothiers 2.34% 4.16x
Talbots 2.03% 3.84x
Lane Bryant 2.83% 3.79x
Brooks Brothers 0.88% 3.76x
Chicos 2.79% 3.62x
Gymboree 2.03% 3.48x
Old Navy 4.63% 3.42x
Aeropostale 2.39% 3.42x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Eye Health & Vision.

Content Affinity Composition Index
Eye Health & Vision 0.12% 4.96x
Southeast College Athletics 0.16% 4.94x
Christian Music 0.14% 4.82x
Science Education & Academia 0.12% 4.35x
Savannah Georgia News 2.38% 3.99x
Bridal Fashion 0.08% 3.92x
Assorted Topics (Academic Press, World Facts, Nature Conservation, Liberalism) 0.08% 3.88x
North Carolina Education 2.50% 3.65x
Hair & Beauty 0.07% 3.56x
Fire Fighting 0.08% 3.55x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female