Dstillery Audiences

ZAXBY'S

Audience Size: 1.3 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 9.16% 3.89x
Atlanta Trip Planners 7.20% 3.61x
Atlanta United Fans 5.88% 3.12x
South Carolina Gamecocks Fans 5.63% 3.08x
SEC Fans 6.55% 3.08x
Tennessee Volunteers Fans 6.03% 2.98x
Smoky Mountains Trip Planners 6.33% 2.90x
Southeastern Voters 5.89% 2.87x
Clemson Tigers Fans 6.03% 2.85x
North Carolina Travel Researchers 6.08% 2.78x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 4.12% 15.74x
Express Outlets 1.00% 4.67x
Talbots 3.71% 4.53x
Buckle 5.17% 4.48x
Jos A. Bank Clothiers 4.20% 4.25x
Lane Bryant 4.02% 4.13x
Charlotte Russe 3.75% 4.08x
Aeropostale 4.58% 3.77x
American Eagle Outfitters 6.07% 3.77x
Chicos 4.17% 3.68x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.07% 7.76x
Savannah Georgia News 2.38% 5.07x
Southeast College Athletics 0.45% 4.64x
Memphis News 0.50% 4.63x
North Carolina Education 2.64% 4.32x
North Carolina 3.80% 4.11x
South Carolina News 5.52% 3.95x
Tennessee Cluster 4.14% 3.72x
Georgia Cluster 9.27% 3.37x
Tennessee News 4.20% 3.33x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female