Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 985.6 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Sprint Customers | 0.07% | 3.27x |
| Georgia Trip Planners | 7.77% | 2.79x |
| Southeastern Voters | 6.70% | 2.68x |
| South Carolina Gamecocks Fans | 3.87% | 2.63x |
| Atlanta Trip Planners | 5.09% | 2.58x |
| Georgia County and Local Fair Visitors | 6.78% | 2.50x |
| Clemson Tigers Fans | 5.82% | 2.49x |
| Atlanta United Fans | 3.75% | 2.42x |
| North Carolina Football Fans | 5.86% | 2.39x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 3.57% | 6.27x |
| Talbots | 2.37% | 2.26x |
| Jos A. Bank Clothiers | 2.87% | 2.06x |
| Lane Bryant | 3.40% | 2.02x |
| Express Outlets | 0.62% | 1.92x |
| Brooks Brothers | 0.99% | 1.86x |
| The Childrens Place | 4.64% | 1.79x |
| Carhartt | 26.48% | 1.77x |
| Old Navy | 5.57% | 1.77x |
| Ralph Lauren | 0.80% | 1.73x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Southeast College Athletics.
| Content Affinity | Composition | Index |
| Southeast College Athletics | 0.24% | 3.70x |
| Memphis News | 0.44% | 3.55x |
| Savannah Georgia News | 1.64% | 3.46x |
| Auto Body Upkeep & Repair Researchers | 0.03% | 3.31x |
| South Carolina News | 5.74% | 3.30x |
| Gadgets | 0.04% | 3.09x |
| North Carolina | 4.07% | 3.06x |
| Bridal Fashion | 0.04% | 3.02x |
| North Carolina Education | 1.72% | 2.95x |
| Tennessee Cluster | 3.26% | 2.93x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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