Dstillery Audiences

ZAXBY'S

Audience Size: 937.2 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 937.2 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Atlanta Trip Planners 7.78% 3.82x
South Carolina Gamecocks Fans 6.39% 3.69x
Georgia Trip Planners 9.03% 3.66x
Georgia County and Local Fair Visitors 8.50% 3.53x
Sprint Customers 0.07% 3.27x
Tennessee Volunteers Fans 7.12% 3.24x
Clemson Tigers Fans 6.82% 3.17x
Atlanta United Fans 5.93% 3.15x
SEC Fans 6.95% 3.13x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 4.41% 16.88x
Levi Strauss 0.03% 6.07x
Express Outlets 0.92% 5.01x
Lane Bryant 4.12% 4.80x
Buckle 5.03% 4.61x
Talbots 2.97% 4.54x
Jos A. Bank Clothiers 3.70% 4.38x
Aeropostale 5.09% 4.25x
Carhartt 22.02% 4.10x
Gymboree 3.85% 4.06x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Cheerleading.

Content Affinity Composition Index
Cheerleading 0.16% 4.54x
Savannah Georgia News 2.97% 4.27x
South Carolina News 8.93% 4.09x
North Carolina Education 3.13% 3.90x
North Carolina 5.11% 3.61x
Beach Vacations 0.69% 3.57x
Assorted Topics (Toys, T-Shirts, Volvos) 0.03% 3.51x
South Carolina Beach Travel 0.33% 3.49x
Retail Industry News 0.10% 3.42x
Memphis News 0.46% 3.10x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female