Dstillery Audiences

ZAXBY'S

Audience Size: 1.5 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Sprint Customers 0.07% 3.27x
South Carolina Gamecocks Fans 3.77% 2.78x
Southeastern Voters 6.44% 2.66x
Georgia Trip Planners 7.44% 2.65x
Atlanta Trip Planners 4.90% 2.58x
Georgia Activities Researchers 2.76% 2.57x
SEC Fans 5.15% 2.49x
Atlanta United Fans 3.72% 2.48x
Clemson Tigers Fans 5.66% 2.41x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 6.78% 6.34x
Talbots 3.94% 2.35x
Jos A. Bank Clothiers 5.24% 2.28x
Lane Bryant 6.02% 2.05x
Brooks Brothers 1.80% 2.03x
Express Outlets 1.06% 1.98x
Carhartt 38.36% 1.89x
Ralph Lauren 1.34% 1.88x
Levi Strauss 0.02% 1.87x
Old Navy 9.81% 1.87x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.04% 5.61x
Canada Travel & Tourism 0.04% 4.79x
Nepal News 0.02% 3.93x
African-American Hair 0.04% 3.71x
South Carolina News 5.55% 3.60x
Southeast College Athletics 0.25% 3.46x
Savannah Georgia News 1.36% 3.42x
Hobby Vehicles 0.02% 3.41x
Bridal Fashion 0.02% 3.33x
Electrical Engineering 0.03% 3.26x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female