Dstillery Audiences

ZAXBY'S

Audience Size: 689.6 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 689.6 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Georgia Activities Researchers 3.76% 3.83x
Atlanta United Fans 4.95% 3.54x
Sprint Customers 0.07% 3.27x
Georgia Trip Planners 7.51% 3.09x
Asheville Trip Planners 4.10% 3.08x
Georgia County and Local Fair Visitors 6.62% 2.81x
SEC Fans 5.21% 2.78x
Clemson Tigers Fans 5.55% 2.70x
UNC Tar Heels Fans 5.08% 2.60x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 5.31% 10.69x
Talbots 3.26% 4.14x
Jos A. Bank Clothiers 4.14% 3.85x
Lane Bryant 4.46% 3.36x
Ralph Lauren 0.86% 3.15x
Old Navy 7.10% 3.03x
Brooks Brothers 1.21% 3.01x
Carhartt 31.81% 3.00x
Express Outlets 0.65% 2.99x
The Childrens Place 6.15% 2.97x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 2.01% 5.83x
Home Remodeling 0.08% 4.59x
Memphis News 0.60% 4.37x
Ancestry & Memorial Researchers 0.13% 4.15x
South Carolina News 6.06% 3.95x
College Greek Life 0.04% 3.81x
Power Tools 0.13% 3.76x
Tennessee Cluster 3.54% 3.76x
North Carolina 4.18% 3.73x
Perfume, Makeup & Cosmetics 0.03% 3.73x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female