Dstillery Audiences

ZAXBY'S

Audience Size: 899.7 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 899.7 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 5.73% 4.19x
Atlanta United Fans 3.56% 3.38x
SEC Fans 3.16% 3.14x
South Carolina Gamecocks Fans 2.79% 3.12x
Smoky Mountains Trip Planners 3.47% 3.11x
Southeastern Voters 3.24% 2.97x
Tennessee Volunteers Fans 2.78% 2.93x
Atlanta Trip Planners 6.60% 2.87x
Florida Gulf Coast Travel Researchers 3.82% 2.85x
Auburn Tigers Fans 3.00% 2.79x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 3.95% 21.09x
Jos A. Bank Clothiers 1.53% 5.64x
Brooks Brothers 2.69% 5.50x
Express Outlets 0.21% 5.47x
Lane Bryant 2.28% 4.87x
Charlotte Russe 0.99% 4.84x
Old Navy 2.99% 4.79x
Aeropostale 1.77% 4.68x
Carhartt 11.15% 4.64x
American Eagle Outfitters 2.71% 4.44x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 0.88% 5.85x
Memphis News 0.37% 5.60x
Tennessee Cluster 2.45% 4.74x
South Carolina News 2.67% 4.47x
Alabama News 4.02% 4.46x
Arkansas News 1.15% 4.45x
Georgia Cluster 5.91% 4.17x
Tennessee News 2.70% 4.09x
North Carolina 1.81% 3.80x
North Carolina Education 1.50% 3.76x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female