Dstillery Audiences

ZAXBY'S

Audience Size: 133.2 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 133.2 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Womens Fashion Brands Shoppers.

Interest Composition Index
Womens Fashion Brands Shoppers 5.48% 4.91x
Fishing Equipment Shoppers 6.85% 4.29x
Verizon Wireless Customers 0.20% 3.96x
Readers of Italian Content 2.74% 3.79x
Surfers 4.11% 3.46x
North Midwest State Fair Visitors 5.48% 3.31x
Sprint Customers 0.07% 3.27x
Medicare Price Shoppers 5.48% 3.12x
Eyeglasses & Contact Lens Buyers 4.11% 3.09x
Online Grocery Shoppers 2.74% 3.07x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 3.98% 17.78x
Express Outlets 1.22% 9.58x
Talbots 2.27% 7.62x
J. Crew 2.27% 6.25x
Gap 3.41% 6.09x
Madewell 0.98% 6.01x
Banana Republic 3.22% 5.81x
Tommy Bahama 0.73% 5.75x
White House Black Market 3.60% 5.69x
Urban Outfitters 1.14% 5.39x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Eye Health & Vision.

Content Affinity Composition Index
Eye Health & Vision 0.12% 5.96x
Cakes & Sweets 0.27% 5.31x
Christian Music 0.14% 4.82x
Spanish Health & Wellness 0.18% 3.98x
Women Shoppers 0.27% 3.83x
Assorted Topics (Car News, Animals, Viral Media) 0.18% 3.82x
Crossfit & Obstacle Race Enthusiasts 0.11% 3.64x
Hair & Beauty 0.07% 3.56x
North Carolina 4.10% 3.55x
Central & South American News 0.18% 3.54x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female