Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 358.7 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Georgia Trip Planners | 8.80% | 3.30x |
| Sprint Customers | 0.07% | 3.27x |
| Atlanta Trip Planners | 7.23% | 3.16x |
| Atlanta United Fans | 6.22% | 3.10x |
| South Carolina Gamecocks Fans | 5.92% | 3.04x |
| Georgia County and Local Fair Visitors | 7.78% | 3.01x |
| Georgia Activities Researchers | 5.41% | 3.00x |
| SEC Fans | 7.06% | 2.98x |
| Tennessee Volunteers Fans | 7.11% | 2.90x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Curious about what else the Zaxby's audience is interested in?
Sign Up
APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 2.21% | 11.54x |
| Jos A. Bank Clothiers | 2.03% | 4.25x |
| Talbots | 1.84% | 4.17x |
| Express Outlets | 0.37% | 3.95x |
| Brooks Brothers | 0.64% | 3.82x |
| Lane Bryant | 2.30% | 3.78x |
| Aeropostale | 1.78% | 3.69x |
| Chicos | 2.27% | 3.66x |
| Old Navy | 3.72% | 3.48x |
| Hollister | 1.07% | 3.43x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Want to find more of the Zaxby's audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is College Greek Life.
| Content Affinity | Composition | Index |
| College Greek Life | 0.13% | 4.86x |
| Christian Music | 0.14% | 4.82x |
| Southeast College Athletics | 0.21% | 4.31x |
| Savannah Georgia News | 3.43% | 4.30x |
| Healthcare Jobs | 0.13% | 3.97x |
| Canadian Healthcare | 0.08% | 3.65x |
| Learning & Development Products | 0.21% | 3.57x |
| South Carolina News | 7.91% | 3.37x |
| North Carolina Education | 2.92% | 3.31x |
| Tennessee Cluster | 5.50% | 3.31x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Want to see more of the Content Affinities the Zaxby's audience visits?
Sign Up
DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
Interested in seeing other characteristics of the Zaxby's audience?
Sign Up