Dstillery Audiences

ZAXBY'S

Audience Size: 559.8 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 559.8 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Amazon Prime Movie Subscribers.

Interest Composition Index
Amazon Prime Movie Subscribers 0.16% 4.09x
Verizon Wireless Customers 0.20% 3.96x
South Carolina Gamecocks Fans 6.87% 3.55x
Georgia Trip Planners 9.45% 3.45x
Clemson Tigers Fans 8.67% 3.44x
Atlanta Trip Planners 7.42% 3.32x
Sprint Customers 0.07% 3.27x
Georgia County and Local Fair Visitors 8.70% 3.24x
North Carolina Football Fans 7.49% 3.09x
Atlanta United Fans 6.08% 3.00x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 2.87% 15.32x
Levi Strauss 0.02% 7.35x
Express Outlets 0.50% 4.43x
Lane Bryant 2.68% 4.35x
Talbots 2.10% 4.35x
Maurices 1.19% 4.34x
Jos A. Bank Clothiers 2.45% 4.03x
Carhartt 23.99% 3.99x
Buckle 2.82% 3.85x
Aeropostale 2.88% 3.74x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Christian Music.

Content Affinity Composition Index
Christian Music 0.14% 4.82x
South Carolina News 10.79% 4.13x
Savannah Georgia News 3.60% 3.99x
Vietnam Cluster 0.07% 3.88x
Holiday Gifts 0.07% 3.64x
North Carolina Education 3.56% 3.57x
North Carolina 6.12% 3.56x
Home Decoration - Crafts & Kids 0.13% 3.55x
Beauty & Cosmetics 0.26% 3.31x
Reproductive Health 0.13% 3.29x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female