Dstillery Audiences

ZAXBY'S

Audience Size: 1.3 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 8.51% 3.30x
Atlanta Trip Planners 6.58% 2.87x
Family Adventures Travelers 0.01% 2.72x
Smoky Mountains Trip Planners 5.99% 2.63x
Tennessee Volunteers Fans 5.02% 2.58x
SEC Fans 5.33% 2.55x
Atlanta United Fans 5.35% 2.52x
North Carolina Travel Researchers 6.00% 2.51x
South Carolina Gamecocks Fans 4.81% 2.48x
Alabama Trip Planners 6.18% 2.41x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 3.73% 15.93x
Express Outlets 0.92% 4.69x
Buckle 5.10% 4.55x
Talbots 3.51% 4.54x
Jos A. Bank Clothiers 4.01% 4.27x
Lane Bryant 3.74% 4.04x
Charlotte Russe 3.41% 4.02x
American Eagle Outfitters 5.64% 3.80x
Journeys 3.87% 3.72x
Aeropostale 3.84% 3.72x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.06% 5.66x
Savannah Georgia News 1.95% 4.80x
Memphis News 0.46% 4.62x
South Carolina News 5.35% 4.19x
North Carolina Education 2.25% 4.01x
North Carolina 3.35% 3.98x
Tennessee Cluster 3.66% 3.68x
Southeast College Athletics 0.37% 3.42x
Tennessee News 3.51% 3.27x
North Carolina News 4.10% 3.16x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female