Dstillery Audiences

ZAXBY'S

Audience Size: 1.4 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.30% 4.05x
Atlanta Trip Planners 4.83% 3.54x
Atlanta United Fans 3.67% 3.23x
SEC Fans 3.42% 3.16x
Alabama Trip Planners 4.89% 3.14x
Southeastern Voters 3.41% 3.00x
Tennessee Volunteers Fans 3.16% 2.93x
South Carolina Gamecocks Fans 2.82% 2.90x
Smoky Mountains Trip Planners 3.62% 2.82x
Auburn Tigers Fans 2.99% 2.62x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 4.69% 19.99x
Express Outlets 0.67% 5.85x
Jos A. Bank Clothiers 4.22% 5.48x
Carhartt 10.05% 5.19x
Brooks Brothers 2.83% 4.96x
Buckle 2.22% 4.74x
Lane Bryant 3.75% 4.43x
Mens Wearhouse 6.06% 4.43x
Old Navy 4.78% 4.40x
Aeropostale 1.94% 4.39x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.

Content Affinity Composition Index
South Carolina Travel 0.10% 6.12x
Savannah Georgia News 1.16% 4.91x
Memphis News 0.37% 4.65x
Tennessee Cluster 2.98% 4.27x
Alabama News 5.29% 4.03x
South Carolina News 3.39% 3.94x
Georgia Cluster 7.64% 3.71x
Southeast College Athletics 0.48% 3.57x
North Carolina 2.30% 3.52x
North Carolina Education 1.66% 3.42x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female