Dstillery Audiences

ZAXBY'S

Audience Size: 304.2 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 304.2 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 6.33% 3.74x
South Carolina Gamecocks Fans 3.47% 3.14x
SEC Fans 4.45% 3.06x
Tennessee Volunteers Fans 4.06% 2.95x
Southeastern Voters 4.22% 2.75x
Atlanta Trip Planners 7.91% 2.70x
Auburn Tigers Fans 3.96% 2.57x
Florida Gulf Coast Travel Researchers 4.35% 2.56x
Clemson Tigers Fans 4.09% 2.50x
Alabama Trip Planners 9.74% 2.45x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Brooks Brothers.

Location Composition Index
Brooks Brothers 1.47% 3.36x
Gymboree 0.79% 2.76x
J. Crew 0.93% 2.38x
Lululemon 0.13% 2.34x
Michael Kors 0.14% 1.98x
Lane Bryant 0.04% 1.89x
The North Face 0.45% 1.85x
The Childrens Place 0.05% 1.79x
Aeropostale 0.03% 1.63x
Club Monaco 0.15% 1.57x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Savannah Georgia News.

Content Affinity Composition Index
Savannah Georgia News 1.05% 4.76x
Tennessee Cluster 3.00% 4.28x
Alabama News 5.09% 3.95x
South Carolina News 3.31% 3.87x
Tennessee News 3.41% 3.79x
Southeast College Athletics 0.50% 3.76x
Georgia Cluster 6.74% 3.69x
North Carolina 2.18% 3.59x
Memphis News 0.34% 3.53x
North Carolina Education 1.71% 3.45x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.