Dstillery Audiences

ZAXBY'S

Audience Size: 257.8 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 257.8 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Sprint Customers 0.07% 3.27x
Georgia Activities Researchers 2.39% 3.12x
Online Bank Researchers 5.50% 2.89x
Georgia County and Local Fair Visitors 5.87% 2.84x
Asheville Trip Planners 2.07% 2.58x
Atlanta United Fans 3.08% 2.56x
Georgia Trip Planners 7.40% 2.51x
SEC Fans 4.06% 2.51x
Clemson Tigers Fans 5.15% 2.50x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 2.03% 19.15x
Talbots 1.56% 7.11x
Lane Bryant 1.63% 6.22x
Express Outlets 0.40% 5.66x
Jos A. Bank Clothiers 1.14% 5.41x
Charlotte Russe 0.57% 5.07x
Chicos 1.58% 4.57x
Ralph Lauren 0.36% 4.33x
Buckle 1.93% 4.33x
Journeys 2.91% 4.27x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Florida College Athletics.

Content Affinity Composition Index
Florida College Athletics 0.12% 4.97x
Savannah Georgia News 1.41% 4.55x
Tennessee Cluster 2.79% 4.32x
Canadian Lifestyle 0.08% 3.94x
South Carolina News 4.40% 3.83x
Georgia Cluster 5.53% 3.78x
North Carolina 2.56% 3.73x
Painting & Renovation 0.04% 3.54x
Personal Investment & Advisor Researchers 0.12% 3.34x
Assorted Topics (Photography Resources, Stock Photos, Motorcycles) 0.06% 3.23x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female