Dstillery Audiences

ZAXBY'S

Audience Size: 358.7 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 358.7 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Georgia Trip Planners 8.80% 3.30x
Sprint Customers 0.07% 3.27x
Atlanta Trip Planners 7.23% 3.16x
Atlanta United Fans 6.22% 3.10x
South Carolina Gamecocks Fans 5.92% 3.04x
Georgia County and Local Fair Visitors 7.78% 3.01x
Georgia Activities Researchers 5.41% 3.00x
SEC Fans 7.06% 2.98x
Tennessee Volunteers Fans 7.11% 2.90x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 2.21% 11.54x
Jos A. Bank Clothiers 2.03% 4.25x
Talbots 1.84% 4.17x
Express Outlets 0.37% 3.95x
Brooks Brothers 0.64% 3.82x
Lane Bryant 2.30% 3.78x
Aeropostale 1.78% 3.69x
Chicos 2.27% 3.66x
Old Navy 3.72% 3.48x
Hollister 1.07% 3.43x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is College Greek Life.

Content Affinity Composition Index
College Greek Life 0.13% 4.86x
Christian Music 0.14% 4.82x
Southeast College Athletics 0.21% 4.31x
Savannah Georgia News 3.43% 4.30x
Healthcare Jobs 0.13% 3.97x
Canadian Healthcare 0.08% 3.65x
Learning & Development Products 0.21% 3.57x
South Carolina News 7.91% 3.37x
North Carolina Education 2.92% 3.31x
Tennessee Cluster 5.50% 3.31x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female