Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.3 million unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 9.16% | 3.89x |
| Atlanta Trip Planners | 7.20% | 3.61x |
| Atlanta United Fans | 5.88% | 3.12x |
| South Carolina Gamecocks Fans | 5.63% | 3.08x |
| SEC Fans | 6.55% | 3.08x |
| Tennessee Volunteers Fans | 6.03% | 2.98x |
| Smoky Mountains Trip Planners | 6.33% | 2.90x |
| Southeastern Voters | 5.89% | 2.87x |
| Clemson Tigers Fans | 6.03% | 2.85x |
| North Carolina Travel Researchers | 6.08% | 2.78x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 4.12% | 15.74x |
| Express Outlets | 1.00% | 4.67x |
| Talbots | 3.71% | 4.53x |
| Buckle | 5.17% | 4.48x |
| Jos A. Bank Clothiers | 4.20% | 4.25x |
| Lane Bryant | 4.02% | 4.13x |
| Charlotte Russe | 3.75% | 4.08x |
| Aeropostale | 4.58% | 3.77x |
| American Eagle Outfitters | 6.07% | 3.77x |
| Chicos | 4.17% | 3.68x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.07% | 7.76x |
| Savannah Georgia News | 2.38% | 5.07x |
| Southeast College Athletics | 0.45% | 4.64x |
| Memphis News | 0.50% | 4.63x |
| North Carolina Education | 2.64% | 4.32x |
| North Carolina | 3.80% | 4.11x |
| South Carolina News | 5.52% | 3.95x |
| Tennessee Cluster | 4.14% | 3.72x |
| Georgia Cluster | 9.27% | 3.37x |
| Tennessee News | 4.20% | 3.33x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Female
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