Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 135.7 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Sprint Customers | 0.07% | 3.27x |
| South Carolina Gamecocks Fans | 5.52% | 2.76x |
| Asheville Trip Planners | 6.65% | 2.75x |
| Clemson Tigers Fans | 6.90% | 2.57x |
| Atlanta Braves Fans | 6.15% | 2.45x |
| Carolina Panthers Fans | 5.52% | 2.35x |
| Tennessee Volunteers Fans | 6.65% | 2.29x |
| SEC Fans | 5.77% | 2.28x |
| Georgia County and Local Fair Visitors | 6.78% | 2.28x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 3.30% | 13.24x |
| Joe's Jeans | 0.04% | 6.82x |
| Express Outlets | 0.52% | 5.15x |
| Jos A. Bank Clothiers | 2.05% | 4.55x |
| Talbots | 1.69% | 4.36x |
| Lane Bryant | 2.36% | 4.11x |
| Brooks Brothers | 0.75% | 3.94x |
| Urban Outfitters | 0.61% | 3.69x |
| Michael Kors | 1.41% | 3.53x |
| Aeropostale | 2.43% | 3.46x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Eye Health & Vision.
| Content Affinity | Composition | Index |
| Eye Health & Vision | 0.12% | 5.96x |
| Southeast College Athletics | 0.38% | 4.97x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.50% | 4.88x |
| Christian Music | 0.14% | 4.82x |
| South Carolina News | 9.03% | 4.39x |
| Savannah Georgia News | 2.13% | 3.76x |
| North Carolina Education | 2.76% | 3.61x |
| Hair & Beauty | 0.07% | 3.56x |
| North Carolina | 5.27% | 3.41x |
| Jokes & Riddles | 0.08% | 3.34x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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