Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 689.6 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Georgia Activities Researchers | 3.76% | 3.83x |
| Atlanta United Fans | 4.95% | 3.54x |
| Sprint Customers | 0.07% | 3.27x |
| Georgia Trip Planners | 7.51% | 3.09x |
| Asheville Trip Planners | 4.10% | 3.08x |
| Georgia County and Local Fair Visitors | 6.62% | 2.81x |
| SEC Fans | 5.21% | 2.78x |
| Clemson Tigers Fans | 5.55% | 2.70x |
| UNC Tar Heels Fans | 5.08% | 2.60x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 5.31% | 10.69x |
| Talbots | 3.26% | 4.14x |
| Jos A. Bank Clothiers | 4.14% | 3.85x |
| Lane Bryant | 4.46% | 3.36x |
| Ralph Lauren | 0.86% | 3.15x |
| Old Navy | 7.10% | 3.03x |
| Brooks Brothers | 1.21% | 3.01x |
| Carhartt | 31.81% | 3.00x |
| Express Outlets | 0.65% | 2.99x |
| The Childrens Place | 6.15% | 2.97x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Savannah Georgia News.
| Content Affinity | Composition | Index |
| Savannah Georgia News | 2.01% | 5.83x |
| Home Remodeling | 0.08% | 4.59x |
| Memphis News | 0.60% | 4.37x |
| Ancestry & Memorial Researchers | 0.13% | 4.15x |
| South Carolina News | 6.06% | 3.95x |
| College Greek Life | 0.04% | 3.81x |
| Power Tools | 0.13% | 3.76x |
| Tennessee Cluster | 3.54% | 3.76x |
| North Carolina | 4.18% | 3.73x |
| Perfume, Makeup & Cosmetics | 0.03% | 3.73x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Female
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