Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 133.2 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Womens Fashion Brands Shoppers.
| Interest | Composition | Index |
| Womens Fashion Brands Shoppers | 5.48% | 4.91x |
| Fishing Equipment Shoppers | 6.85% | 4.29x |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Readers of Italian Content | 2.74% | 3.79x |
| Surfers | 4.11% | 3.46x |
| North Midwest State Fair Visitors | 5.48% | 3.31x |
| Sprint Customers | 0.07% | 3.27x |
| Medicare Price Shoppers | 5.48% | 3.12x |
| Eyeglasses & Contact Lens Buyers | 4.11% | 3.09x |
| Online Grocery Shoppers | 2.74% | 3.07x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 3.98% | 17.78x |
| Express Outlets | 1.22% | 9.58x |
| Talbots | 2.27% | 7.62x |
| J. Crew | 2.27% | 6.25x |
| Gap | 3.41% | 6.09x |
| Madewell | 0.98% | 6.01x |
| Banana Republic | 3.22% | 5.81x |
| Tommy Bahama | 0.73% | 5.75x |
| White House Black Market | 3.60% | 5.69x |
| Urban Outfitters | 1.14% | 5.39x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Eye Health & Vision.
| Content Affinity | Composition | Index |
| Eye Health & Vision | 0.12% | 5.96x |
| Cakes & Sweets | 0.27% | 5.31x |
| Christian Music | 0.14% | 4.82x |
| Spanish Health & Wellness | 0.18% | 3.98x |
| Women Shoppers | 0.27% | 3.83x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.18% | 3.82x |
| Crossfit & Obstacle Race Enthusiasts | 0.11% | 3.64x |
| Hair & Beauty | 0.07% | 3.56x |
| North Carolina | 4.10% | 3.55x |
| Central & South American News | 0.18% | 3.54x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
65+
Gender
Female
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