Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 257.8 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Sprint Customers | 0.07% | 3.27x |
| Georgia Activities Researchers | 2.39% | 3.12x |
| Online Bank Researchers | 5.50% | 2.89x |
| Georgia County and Local Fair Visitors | 5.87% | 2.84x |
| Asheville Trip Planners | 2.07% | 2.58x |
| Atlanta United Fans | 3.08% | 2.56x |
| Georgia Trip Planners | 7.40% | 2.51x |
| SEC Fans | 4.06% | 2.51x |
| Clemson Tigers Fans | 5.15% | 2.50x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 2.03% | 19.15x |
| Talbots | 1.56% | 7.11x |
| Lane Bryant | 1.63% | 6.22x |
| Express Outlets | 0.40% | 5.66x |
| Jos A. Bank Clothiers | 1.14% | 5.41x |
| Charlotte Russe | 0.57% | 5.07x |
| Chicos | 1.58% | 4.57x |
| Ralph Lauren | 0.36% | 4.33x |
| Buckle | 1.93% | 4.33x |
| Journeys | 2.91% | 4.27x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Florida College Athletics.
| Content Affinity | Composition | Index |
| Florida College Athletics | 0.12% | 4.97x |
| Savannah Georgia News | 1.41% | 4.55x |
| Tennessee Cluster | 2.79% | 4.32x |
| Canadian Lifestyle | 0.08% | 3.94x |
| South Carolina News | 4.40% | 3.83x |
| Georgia Cluster | 5.53% | 3.78x |
| North Carolina | 2.56% | 3.73x |
| Painting & Renovation | 0.04% | 3.54x |
| Personal Investment & Advisor Researchers | 0.12% | 3.34x |
| Assorted Topics (Photography Resources, Stock Photos, Motorcycles) | 0.06% | 3.23x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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