Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.
| Interest | Composition | Index |
| Georgia Trip Planners | 6.30% | 4.05x |
| Atlanta Trip Planners | 4.83% | 3.54x |
| Atlanta United Fans | 3.67% | 3.23x |
| SEC Fans | 3.42% | 3.16x |
| Alabama Trip Planners | 4.89% | 3.14x |
| Southeastern Voters | 3.41% | 3.00x |
| Tennessee Volunteers Fans | 3.16% | 2.93x |
| South Carolina Gamecocks Fans | 2.82% | 2.90x |
| Smoky Mountains Trip Planners | 3.62% | 2.82x |
| Auburn Tigers Fans | 2.99% | 2.62x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 4.69% | 19.99x |
| Express Outlets | 0.67% | 5.85x |
| Jos A. Bank Clothiers | 4.22% | 5.48x |
| Carhartt | 10.05% | 5.19x |
| Brooks Brothers | 2.83% | 4.96x |
| Buckle | 2.22% | 4.74x |
| Lane Bryant | 3.75% | 4.43x |
| Mens Wearhouse | 6.06% | 4.43x |
| Old Navy | 4.78% | 4.40x |
| Aeropostale | 1.94% | 4.39x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.10% | 6.12x |
| Savannah Georgia News | 1.16% | 4.91x |
| Memphis News | 0.37% | 4.65x |
| Tennessee Cluster | 2.98% | 4.27x |
| Alabama News | 5.29% | 4.03x |
| South Carolina News | 3.39% | 3.94x |
| Georgia Cluster | 7.64% | 3.71x |
| Southeast College Athletics | 0.48% | 3.57x |
| North Carolina | 2.30% | 3.52x |
| North Carolina Education | 1.66% | 3.42x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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