Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 559.8 thousand unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Amazon Prime Movie Subscribers.
| Interest | Composition | Index |
| Amazon Prime Movie Subscribers | 0.16% | 4.09x |
| Verizon Wireless Customers | 0.20% | 3.96x |
| South Carolina Gamecocks Fans | 6.87% | 3.55x |
| Georgia Trip Planners | 9.45% | 3.45x |
| Clemson Tigers Fans | 8.67% | 3.44x |
| Atlanta Trip Planners | 7.42% | 3.32x |
| Sprint Customers | 0.07% | 3.27x |
| Georgia County and Local Fair Visitors | 8.70% | 3.24x |
| North Carolina Football Fans | 7.49% | 3.09x |
| Atlanta United Fans | 6.08% | 3.00x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 2.87% | 15.32x |
| Levi Strauss | 0.02% | 7.35x |
| Express Outlets | 0.50% | 4.43x |
| Lane Bryant | 2.68% | 4.35x |
| Talbots | 2.10% | 4.35x |
| Maurices | 1.19% | 4.34x |
| Jos A. Bank Clothiers | 2.45% | 4.03x |
| Carhartt | 23.99% | 3.99x |
| Buckle | 2.82% | 3.85x |
| Aeropostale | 2.88% | 3.74x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is Christian Music.
| Content Affinity | Composition | Index |
| Christian Music | 0.14% | 4.82x |
| South Carolina News | 10.79% | 4.13x |
| Savannah Georgia News | 3.60% | 3.99x |
| Vietnam Cluster | 0.07% | 3.88x |
| Holiday Gifts | 0.07% | 3.64x |
| North Carolina Education | 3.56% | 3.57x |
| North Carolina | 6.12% | 3.56x |
| Home Decoration - Crafts & Kids | 0.13% | 3.55x |
| Beauty & Cosmetics | 0.26% | 3.31x |
| Reproductive Health | 0.13% | 3.29x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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