Dstillery Audiences

ZAXBY'S

Audience Size: 135.7 Thousand Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 135.7 thousand unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.

Interest Composition Index
Verizon Wireless Customers 0.20% 3.96x
Sprint Customers 0.07% 3.27x
South Carolina Gamecocks Fans 5.52% 2.76x
Asheville Trip Planners 6.65% 2.75x
Clemson Tigers Fans 6.90% 2.57x
Atlanta Braves Fans 6.15% 2.45x
Carolina Panthers Fans 5.52% 2.35x
Tennessee Volunteers Fans 6.65% 2.29x
SEC Fans 5.77% 2.28x
Georgia County and Local Fair Visitors 6.78% 2.28x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 3.30% 13.24x
Joe's Jeans 0.04% 6.82x
Express Outlets 0.52% 5.15x
Jos A. Bank Clothiers 2.05% 4.55x
Talbots 1.69% 4.36x
Lane Bryant 2.36% 4.11x
Brooks Brothers 0.75% 3.94x
Urban Outfitters 0.61% 3.69x
Michael Kors 1.41% 3.53x
Aeropostale 2.43% 3.46x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Eye Health & Vision.

Content Affinity Composition Index
Eye Health & Vision 0.12% 5.96x
Southeast College Athletics 0.38% 4.97x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.50% 4.88x
Christian Music 0.14% 4.82x
South Carolina News 9.03% 4.39x
Savannah Georgia News 2.13% 3.76x
North Carolina Education 2.76% 3.61x
Hair & Beauty 0.07% 3.56x
North Carolina 5.27% 3.41x
Jokes & Riddles 0.08% 3.34x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male