Dstillery Audiences

ZAXBY'S

Audience Size: 1.2 Million Devices

Explore the Zaxby's Audience

Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Zaxby's audience.

Dstillery Crafted Audiences

INTERESTS

The Zaxby's audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zaxby's audience is Georgia Trip Planners.

Interest Composition Index
Georgia Trip Planners 5.85% 4.17x
SEC Fans 3.24% 3.41x
Southeastern Voters 3.25% 3.33x
Atlanta United Fans 3.38% 3.32x
Smoky Mountains Trip Planners 3.56% 3.25x
South Carolina Gamecocks Fans 2.78% 3.23x
Tennessee Volunteers Fans 2.82% 3.23x
Auburn Tigers Fans 2.95% 2.94x
Atlanta Trip Planners 7.03% 2.88x
Clemson Tigers Fans 3.15% 2.86x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zaxby's audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.

Location Composition Index
Belk 4.80% 22.62x
Jos A. Bank Clothiers 3.49% 6.18x
Express Outlets 0.45% 6.11x
Brooks Brothers 2.64% 5.66x
Carhartt 11.96% 5.41x
Aeropostale 2.04% 4.98x
Lane Bryant 3.33% 4.97x
Old Navy 4.21% 4.80x
American Eagle Outfitters 3.39% 4.72x
Mens Wearhouse 4.78% 4.65x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zaxby's audience is Alabama News.

Content Affinity Composition Index
Alabama News 4.91% 4.63x
South Carolina News 3.20% 4.61x
Tennessee Cluster 2.51% 4.40x
Georgia Cluster 6.34% 3.74x
North Carolina Education 1.58% 3.72x
Tennessee News 2.62% 3.62x
North Carolina 1.70% 3.16x
North Carolina News 1.92% 2.79x
Florida Jacksonville & Orlando Cluster 2.66% 2.09x
Kentucky News 1.62% 1.98x
Composition Percentage: The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zaxby's audience resonates most for the following age bracket and gender.
Age
65 and Over
Gender
Female