Explore the Zaxby's Audience
Below you'll find more information about the Zaxby's audience, broken down in different categories based on their digital and physical behaviors. These are 1.5 million unique devices whose actions qualify for the Zaxby's audience.
INTERESTS
The Zaxby's audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zaxby's audience is Verizon Wireless Customers.
| Interest | Composition | Index |
| Verizon Wireless Customers | 0.20% | 3.96x |
| Sprint Customers | 0.07% | 3.27x |
| South Carolina Gamecocks Fans | 3.77% | 2.78x |
| Southeastern Voters | 6.44% | 2.66x |
| Georgia Trip Planners | 7.44% | 2.65x |
| Atlanta Trip Planners | 4.90% | 2.58x |
| Georgia Activities Researchers | 2.76% | 2.57x |
| SEC Fans | 5.15% | 2.49x |
| Atlanta United Fans | 3.72% | 2.48x |
| Clemson Tigers Fans | 5.66% | 2.41x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Interest attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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APPAREL RETAILERS
The Zaxby's audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zaxby's audience is Belk.
| Location | Composition | Index |
| Belk | 6.78% | 6.34x |
| Talbots | 3.94% | 2.35x |
| Jos A. Bank Clothiers | 5.24% | 2.28x |
| Lane Bryant | 6.02% | 2.05x |
| Brooks Brothers | 1.80% | 2.03x |
| Express Outlets | 1.06% | 1.98x |
| Carhartt | 38.36% | 1.89x |
| Ralph Lauren | 1.34% | 1.88x |
| Levi Strauss | 0.02% | 1.87x |
| Old Navy | 9.81% | 1.87x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Location attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zaxby's audience is South Carolina Travel.
| Content Affinity | Composition | Index |
| South Carolina Travel | 0.04% | 5.61x |
| Canada Travel & Tourism | 0.04% | 4.79x |
| Nepal News | 0.02% | 3.93x |
| African-American Hair | 0.04% | 3.71x |
| South Carolina News | 5.55% | 3.60x |
| Southeast College Athletics | 0.25% | 3.46x |
| Savannah Georgia News | 1.36% | 3.42x |
| Hobby Vehicles | 0.02% | 3.41x |
| Bridal Fashion | 0.02% | 3.33x |
| Electrical Engineering | 0.03% | 3.26x |
Composition Percentage:
The overlap percentage between the Zaxby's audience and the Content Affinity attribute.
Index: A comparison of the Zaxby's audience to the internet population.
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DEMOGRAPHICS
The Zaxby's audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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