Dstillery Audiences

ZUMIEZ

Audience Size: 472.1 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 472.1 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is New York City Events Researchers.

Interest Composition Index
New York City Events Researchers 2.55% 1.87x
Ballet Enthusiasts 2.30% 1.70x
Caribbean Trip Planners 2.26% 1.67x
Work Comes First Travelers 0.09% 1.65x
Last Minute Travelers 1.98% 1.57x
New York Trip Planners 2.14% 1.55x
Los Angeles Trip Planners 2.48% 1.54x
Las Vegas Nightlife Researchers 2.53% 1.51x
Tesla Enthusiasts 1.54% 1.50x
Real Estate Decision Makers 4.06% 1.48x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 12.11% 47.31x
Journeys 17.81% 40.94x
Uniqlo 6.04% 39.18x
Charlotte Russe 9.70% 36.47x
Express Outlets 1.91% 34.58x
Eddie Bauer 5.99% 34.33x
Everlane 0.36% 33.15x
Levi Strauss 4.38% 32.90x
Forever 21 17.42% 32.47x
Express 10.96% 32.25x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Canada Travel & Tourism.

Content Affinity Composition Index
Canada Travel & Tourism 0.05% 3.09x
New York City Education & News Cluster 1.18% 2.64x
New York City Real Estate Research Cluster 0.92% 2.44x
Survival Guides 0.04% 2.43x
Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) 0.09% 2.43x
NYC Tourist Attractions 1.47% 2.36x
Assorted Topics (Comics, Architecture, Fine Spirits, Sports) 0.06% 2.31x
Quebec Vacations 0.07% 2.23x
Philippines News 0.34% 2.20x
Computer Printers 0.05% 2.19x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male