Dstillery Audiences

ZUMIEZ

Audience Size: 132.8 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 132.8 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Readers of Hispanic Content.

Interest Composition Index
Readers of Hispanic Content 2.97% 1.93x
Amazon Prime Movie Subscribers 2.78% 1.88x
Hawaii Trip Planners 3.43% 1.85x
Mid-Prestige Luxury Sedan Auto Intenders 1.21% 1.84x
Arizona Trip Planners 4.17% 1.83x
Readers of Mexican Content 3.62% 1.79x
Blu-ray & DVD Movie Shoppers 3.53% 1.73x
Dieters 2.78% 1.71x
Readers of Cuban Content 2.78% 1.70x
Luxury Coupe Auto Intenders 1.39% 1.68x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 24.68% 51.27x
Abercrombie & Fitch 1.98% 41.22x
Buckle 30.81% 39.62x
Journeys 43.44% 37.41x
Aeropostale 25.54% 35.99x
Charlotte Russe 2.22% 35.63x
Forever 21 13.96% 33.16x
American Eagle Outfitters 23.41% 31.15x
Lorna Jane 0.73% 30.00x
Gymboree 17.42% 29.45x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Canada Tax and Finance Research Cluster.

Content Affinity Composition Index
Canada Tax and Finance Research Cluster 0.03% 3.94x
Perfume, Makeup & Cosmetics 0.21% 3.91x
Winter Sports & Gear 0.16% 3.83x
Beauty & Cosmetics 0.21% 3.79x
Lawns & Pest Control 0.28% 3.76x
Fashion & Cosmetics 0.01% 3.59x
African-American Hair 0.19% 3.48x
Assorted Topics (Car News, Animals, Viral Media) 0.19% 3.41x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.37x
Colorado Snow 0.19% 3.31x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male