Dstillery Audiences

ZUMIEZ

Audience Size: 218.4 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 218.4 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 2.22% 1.60x
New York Trip Planners 2.09% 1.55x
LGBT Activists 1.52% 1.49x
Readers of Dominican Republic Content 2.14% 1.46x
California Trip Planners 1.99% 1.46x
Las Vegas Nightlife Researchers 2.10% 1.46x
Readers of El Salvadoran Content 1.97% 1.44x
Los Angeles Trip Planners 2.14% 1.41x
Online Grocery Shoppers 3.67% 1.41x
Last Minute Travelers 1.56% 1.41x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 9.24% 69.47x
Journeys 15.16% 66.53x
Uniqlo 5.63% 65.62x
Express Outlets 1.61% 53.59x
Eddie Bauer 5.19% 51.75x
Charlotte Russe 7.99% 48.65x
Abercrombie & Fitch 7.98% 45.29x
Levi Strauss 3.46% 44.80x
Forever 21 13.23% 43.43x
Express 8.41% 41.43x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is New York City Education & News Cluster.

Content Affinity Composition Index
New York City Education & News Cluster 1.20% 2.85x
LGBTQ Advocacy 1.16% 2.81x
Arabic News 0.20% 2.70x
New York City Real Estate Research Cluster 0.84% 2.69x
Philippines News 0.24% 2.29x
Hudson Valley New York Media 0.56% 2.24x
NYC Tourist Attractions 1.31% 2.22x
Bags & Luggage 0.24% 2.20x
Art News & Products 0.17% 2.06x
Pakistan Cluster 0.21% 2.04x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male