Dstillery Audiences

ZUMIEZ

Audience Size: 378.2 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 378.2 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is School Closings Updates Readers.

Interest Composition Index
School Closings Updates Readers 1.17% 2.82x
Food Bank Researchers 1.68% 2.31x
Oregon Ducks Fans 4.19% 2.25x
Portland Trail Blazers Fans 4.55% 2.15x
New York Mets Fans 3.83% 2.12x
Luxury Watch Shoppers 4.19% 2.12x
Readers of Belizean Content 4.55% 2.07x
Readers of Honduran Content 4.43% 2.03x
Phoenix Trip Planners 3.83% 2.00x
Readers of Cuban Content 3.47% 1.98x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 23.88% 40.22x
Charlotte Russe 2.88% 37.77x
Aeropostale 30.37% 36.29x
Buckle 28.04% 35.39x
Journeys 45.49% 33.31x
Gymboree 19.60% 30.28x
Express 32.03% 30.18x
American Eagle Outfitters 24.05% 28.58x
Abercrombie & Fitch 1.75% 27.46x
Forever 21 16.15% 27.13x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Engineering.

Content Affinity Composition Index
Engineering 0.36% 5.43x
Organic Beauty & Skincare Products 0.24% 4.41x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Writing Resources 0.16% 3.91x
Brazil & Portugal News 0.24% 3.80x
Electrical Engineering 0.24% 3.78x
Illinois 0.48% 3.76x
Fashion & Cosmetics 0.01% 3.59x
Pakistan Cluster 0.24% 3.55x
Children's Health 0.24% 3.54x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male