Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Countdown to the Beach Travelers.
| Interest | Composition | Index |
| Countdown to the Beach Travelers | 0.03% | 3.33x |
| Essential Oils Enthusiasts | 0.01% | 3.30x |
| Executive Travelers | 0.02% | 1.96x |
| Work Comes First Travelers | 0.09% | 1.65x |
| Readers of Honduran Content | 2.65% | 1.46x |
| Readers of Dominican Republic Content | 2.60% | 1.44x |
| Readers of Mexican Content | 2.81% | 1.43x |
| Readers of El Salvadoran Content | 2.52% | 1.37x |
| Readers of Guatemalan Content | 2.40% | 1.36x |
| Reggaeton Fans | 3.65% | 1.35x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 21.51% | 28.99x |
| Aeropostale | 25.07% | 28.16x |
| Hollister | 20.33% | 27.70x |
| Abercrombie & Fitch | 15.43% | 24.57x |
| Buckle | 24.05% | 24.42x |
| Express | 26.39% | 23.10x |
| Gymboree | 17.65% | 22.34x |
| American Eagle Outfitters | 30.53% | 21.70x |
| Michael Kors | 15.43% | 20.16x |
| Eddie Bauer | 8.46% | 19.85x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Assorted Topics (Elderly, Europe, Viral Media).
| Content Affinity | Composition | Index |
| Assorted Topics (Elderly, Europe, Viral Media) | 0.01% | 11.06x |
| Decoration & Fabric | 0.01% | 7.56x |
| Home Décor, Furniture, & Decorating | 0.01% | 6.80x |
| Environmental Conservation | 0.01% | 6.79x |
| Canadian Construction & Renovation Research Cluster | 0.01% | 4.34x |
| Content Streamers & Downloaders | 0.02% | 3.90x |
| Scientology | 0.02% | 2.86x |
| Nepal News | 0.04% | 2.82x |
| Flags & Trump | 0.02% | 2.65x |
| Arabic News | 0.14% | 2.52x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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