Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 472.1 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is New York City Events Researchers.
| Interest | Composition | Index |
| New York City Events Researchers | 2.55% | 1.87x |
| Ballet Enthusiasts | 2.30% | 1.70x |
| Caribbean Trip Planners | 2.26% | 1.67x |
| Work Comes First Travelers | 0.09% | 1.65x |
| Last Minute Travelers | 1.98% | 1.57x |
| New York Trip Planners | 2.14% | 1.55x |
| Los Angeles Trip Planners | 2.48% | 1.54x |
| Las Vegas Nightlife Researchers | 2.53% | 1.51x |
| Tesla Enthusiasts | 1.54% | 1.50x |
| Real Estate Decision Makers | 4.06% | 1.48x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 12.11% | 47.31x |
| Journeys | 17.81% | 40.94x |
| Uniqlo | 6.04% | 39.18x |
| Charlotte Russe | 9.70% | 36.47x |
| Express Outlets | 1.91% | 34.58x |
| Eddie Bauer | 5.99% | 34.33x |
| Everlane | 0.36% | 33.15x |
| Levi Strauss | 4.38% | 32.90x |
| Forever 21 | 17.42% | 32.47x |
| Express | 10.96% | 32.25x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Canada Travel & Tourism.
| Content Affinity | Composition | Index |
| Canada Travel & Tourism | 0.05% | 3.09x |
| New York City Education & News Cluster | 1.18% | 2.64x |
| New York City Real Estate Research Cluster | 0.92% | 2.44x |
| Survival Guides | 0.04% | 2.43x |
| Assorted Topics (Children'S Activities, Outdoor Play, Viral Media) | 0.09% | 2.43x |
| NYC Tourist Attractions | 1.47% | 2.36x |
| Assorted Topics (Comics, Architecture, Fine Spirits, Sports) | 0.06% | 2.31x |
| Quebec Vacations | 0.07% | 2.23x |
| Philippines News | 0.34% | 2.20x |
| Computer Printers | 0.05% | 2.19x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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