Dstillery Audiences

ZUMIEZ

Audience Size: 221.4 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 221.4 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is New Year Resolution Intender.

Interest Composition Index
New Year Resolution Intender 0.64% 4.31x
Pre-Measured Grocery Shoppers 0.73% 3.12x
Modern Art Museum Researchers 2.20% 2.77x
New York Trip Planners 2.75% 2.61x
Charitable Donors 1.56% 2.50x
Boston Trip Planners 2.66% 2.49x
Women’s Lifestyle Blogs Researchers 0.46% 2.48x
Home Kitchen Chefs 0.73% 2.40x
Online Grammar Tool Users 0.37% 2.35x
UConn Huskies Fans 2.11% 2.35x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 5.03% 49.26x
Hollister 8.52% 45.95x
Aeropostale 15.14% 43.11x
Journeys 21.54% 39.44x
Forever 21 5.62% 37.68x
Abercrombie & Fitch 3.00% 36.55x
Buckle 13.80% 36.38x
Express 14.24% 35.43x
Coach 5.05% 34.67x
Express Outlets 2.22% 32.86x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is New York City Real Estate Research Cluster.

Content Affinity Composition Index
New York City Real Estate Research Cluster 0.60% 9.49x
Vermont Cluster 0.37% 7.03x
Hudson Valley New York Media 1.10% 5.65x
Korea Cluster 0.27% 5.46x
New York City Education & News Cluster 0.27% 5.07x
Healthcare - Dermatology & Aging 0.46% 5.00x
New York City Family & Activity Cluster 2.11% 4.18x
Tahoe & Reno Tourism 0.37% 4.07x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Illinois College Sports 0.06% 3.83x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female