Dstillery Audiences

ZUMIEZ

Audience Size: 872.7 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 872.7 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.03% 3.33x
Executive Travelers 0.02% 1.96x
Los Angeles Mass Transit Commuters 3.70% 1.69x
Readers of Honduran Content 3.12% 1.69x
Work Comes First Travelers 0.09% 1.65x
Los Angeles Trip Planners 3.51% 1.62x
Readers of Mexican Content 3.12% 1.60x
Readers of South American Content 3.01% 1.59x
Readers of Belizean Content 3.05% 1.59x
Readers of Guatemalan Content 2.97% 1.58x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 25.25% 27.45x
Hollister 23.69% 27.26x
Aeropostale 30.19% 26.13x
Buckle 26.69% 23.53x
Abercrombie & Fitch 12.27% 23.13x
Gymboree 21.15% 20.97x
Express 23.95% 20.45x
American Eagle Outfitters 31.54% 20.21x
Michael Kors 17.98% 18.82x
Victoria's Secret 42.14% 18.68x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is French Education.

Content Affinity Composition Index
French Education 0.02% 5.25x
Rural Living 0.02% 3.89x
Drawing & Animation 0.02% 3.86x
Men's Fashion Shopping 0.02% 3.06x
Consumer Rewards 0.03% 2.77x
Canada Online Shopping Cluster 0.02% 2.66x
Los Angeles Cluster 0.04% 2.46x
Assorted Topics (Clothing, Asian Food, Japanese Goods, Leggings) 0.11% 2.45x
Turkey & Iran Cluster 0.04% 2.40x
Professional Audio Visual 0.06% 2.37x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male