Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 68 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Readers of Muslim Content.
| Interest | Composition | Index |
| Readers of Muslim Content | 3.91% | 2.83x |
| Last Minute Travelers | 4.69% | 2.74x |
| Telemedicine Content Readers | 1.82% | 2.34x |
| Insurance News Readers | 4.95% | 2.30x |
| Long Beach California Trip Planners | 5.47% | 2.24x |
| Coders & Developers | 4.69% | 2.20x |
| Readers of Chinese Content | 4.43% | 2.15x |
| Thrift Store Shoppers | 3.12% | 2.09x |
| Arizona Trip Planners | 5.21% | 2.09x |
| San Diego Activities Researchers | 2.60% | 2.09x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 26.80% | 55.43x |
| Abercrombie & Fitch | 1.82% | 50.22x |
| Buckle | 32.78% | 42.22x |
| Charlotte Russe | 2.38% | 40.61x |
| Journeys | 44.36% | 38.84x |
| Forever 21 | 14.83% | 38.67x |
| Aeropostale | 26.68% | 37.99x |
| Lorna Jane | 0.72% | 37.04x |
| H&M | 13.60% | 33.86x |
| American Eagle Outfitters | 24.24% | 33.66x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Alberta Canada Cluster.
| Content Affinity | Composition | Index |
| Alberta Canada Cluster | 1.04% | 7.01x |
| Video Content Sites | 0.58% | 4.50x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Middle East News | 0.52% | 3.87x |
| Winter Sports & Gear | 0.16% | 3.83x |
| Vermont Cluster | 0.52% | 3.82x |
| Phoenix News | 5.21% | 3.67x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Finance & Accounting Cluster | 0.78% | 3.43x |
| Hudson Valley New York Media | 1.30% | 3.39x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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