Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 247.3 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.
| Interest | Composition | Index |
| Fall/Winter 2021 High-End Fashion Brands Content Readers | 0.10% | 3.92x |
| New York Trip Planners | 1.94% | 2.04x |
| Big Box Store Jewelry Sale Shoppers | 0.06% | 1.99x |
| Executive Travelers | 0.52% | 1.98x |
| Home Custom Bedroom Decorators | 0.19% | 1.89x |
| Custom Home Lighting Shoppers | 0.19% | 1.89x |
| Mid-Range Grocery Shoppers | 3.04% | 1.84x |
| UConn Huskies Fans | 1.42% | 1.82x |
| Lawyers | 1.46% | 1.80x |
| Major Airline Customers | 3.53% | 1.79x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 3.75% | 42.00x |
| Hollister | 13.18% | 40.91x |
| Aeropostale | 19.16% | 38.43x |
| Buckle | 18.16% | 33.84x |
| Abercrombie & Fitch | 2.35% | 33.63x |
| Journeys | 26.37% | 33.36x |
| Forever 21 | 9.00% | 30.79x |
| Express Outlets | 2.43% | 30.61x |
| Express | 16.97% | 29.88x |
| Eddie Bauer | 5.33% | 27.69x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Accounting.
| Content Affinity | Composition | Index |
| Accounting | 0.13% | 6.81x |
| Vermont Cluster | 0.42% | 5.00x |
| Bowling | 0.18% | 5.00x |
| Arabic News | 0.11% | 4.20x |
| Personal Finance Researchers | 0.06% | 3.95x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Illinois College Sports | 0.06% | 3.83x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.10% | 3.80x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Brazil & Portugal News | 0.10% | 3.49x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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