Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 105.7 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Restaurant Supply Shoppers.
| Interest | Composition | Index |
| Restaurant Supply Shoppers | 0.33% | 2.47x |
| Food Bank Researchers | 1.49% | 2.44x |
| Seattle Trip Planners | 4.63% | 2.21x |
| Readers of Hispanic Content | 2.48% | 1.95x |
| Blood Donors | 3.64% | 1.93x |
| Summer Activities Researchers | 3.31% | 1.93x |
| Getaways Researchers | 1.65% | 1.92x |
| Health and Fitness Book Readers | 3.31% | 1.91x |
| Sightseeing Travelers | 2.81% | 1.90x |
| Restaurant Menu Researchers | 2.31% | 1.89x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 22.29% | 63.22x |
| Buckle | 29.20% | 47.40x |
| Aeropostale | 23.46% | 42.81x |
| Journeys | 38.86% | 42.59x |
| Abercrombie & Fitch | 1.65% | 42.27x |
| American Eagle Outfitters | 22.08% | 37.42x |
| Forever 21 | 12.31% | 34.03x |
| Charlotte Russe | 1.64% | 32.47x |
| Victoria's Secret | 30.15% | 32.44x |
| Gymboree | 15.83% | 32.24x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Brazil & Portugal News.
| Content Affinity | Composition | Index |
| Brazil & Portugal News | 0.33% | 4.94x |
| Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) | 0.50% | 4.92x |
| K-Pop | 0.66% | 4.84x |
| Low Budget Shoppers | 0.33% | 4.03x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| New Hampshire News | 1.16% | 3.48x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.37x |
| National Parks | 0.22% | 3.36x |
| New York City Education & News Cluster | 0.49% | 3.23x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female
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