Dstillery Audiences

ZUMIEZ

Audience Size: 1.2 Million Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 1.2 million unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.03% 3.33x
Essential Oils Enthusiasts 0.01% 3.30x
Executive Travelers 0.02% 1.96x
Work Comes First Travelers 0.09% 1.65x
Readers of Honduran Content 2.65% 1.46x
Readers of Dominican Republic Content 2.60% 1.44x
Readers of Mexican Content 2.81% 1.43x
Readers of El Salvadoran Content 2.52% 1.37x
Readers of Guatemalan Content 2.40% 1.36x
Reggaeton Fans 3.65% 1.35x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 21.51% 28.99x
Aeropostale 25.07% 28.16x
Hollister 20.33% 27.70x
Abercrombie & Fitch 15.43% 24.57x
Buckle 24.05% 24.42x
Express 26.39% 23.10x
Gymboree 17.65% 22.34x
American Eagle Outfitters 30.53% 21.70x
Michael Kors 15.43% 20.16x
Eddie Bauer 8.46% 19.85x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Assorted Topics (Elderly, Europe, Viral Media).

Content Affinity Composition Index
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 11.06x
Decoration & Fabric 0.01% 7.56x
Home Décor, Furniture, & Decorating 0.01% 6.80x
Environmental Conservation 0.01% 6.79x
Canadian Construction & Renovation Research Cluster 0.01% 4.34x
Content Streamers & Downloaders 0.02% 3.90x
Scientology 0.02% 2.86x
Nepal News 0.04% 2.82x
Flags & Trump 0.02% 2.65x
Arabic News 0.14% 2.52x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female