Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 638.4 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Big Box Store Jewelry Sale Shoppers.
| Interest | Composition | Index |
| Big Box Store Jewelry Sale Shoppers | 0.06% | 2.11x |
| Wireless Headphone Researchers | 0.14% | 1.98x |
| World Spa Day Researchers | 0.19% | 1.96x |
| Lunar New Year Researchers | 0.86% | 1.78x |
| Washington Skiers and Snowboarders | 3.15% | 1.74x |
| Teen Girl Clothing Shoppers | 4.73% | 1.65x |
| Verizon Wireless Customers | 0.08% | 1.65x |
| T-Mobile Customers | 0.08% | 1.63x |
| North West State Fair Visitors | 4.15% | 1.63x |
| Austin Trip Planners | 3.32% | 1.62x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Lorna Jane.
| Location | Composition | Index |
| Lorna Jane | 2.32% | 12.83x |
| Hollister | 25.25% | 11.67x |
| Abercrombie & Fitch | 2.29% | 11.03x |
| Charlotte Russe | 2.59% | 10.28x |
| Aeropostale | 30.81% | 10.27x |
| Journeys | 47.04% | 9.75x |
| Buckle | 32.63% | 9.44x |
| Gymboree | 21.39% | 8.46x |
| American Eagle Outfitters | 23.22% | 8.26x |
| Express | 27.67% | 8.12x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Canada Consumer Product Cluster.
| Content Affinity | Composition | Index |
| Canada Consumer Product Cluster | 0.07% | 5.65x |
| Parenting & Children's Activities | 0.11% | 5.41x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Watches Retail | 0.06% | 3.71x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.37x |
| Celebrity Gossip | 0.10% | 3.23x |
| Florida College Athletics | 0.14% | 3.08x |
| Canada Job Seekers Cluster | 0.01% | 2.95x |
| Motorsports | 0.09% | 2.94x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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