Dstillery Audiences

ZUMIEZ

Audience Size: 67.1 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 67.1 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is RC Helicopters and Drones Hobbyists.

Interest Composition Index
RC Helicopters and Drones Hobbyists 8.33% 5.17x
Farmers 8.33% 5.05x
Destiny Video Game Fans 8.33% 4.93x
Military Servicemembers & Veterans 8.33% 4.89x
Readers of Dominican Republic Content 8.33% 4.56x
Conservative Think Tank Readers 5.56% 3.96x
Men's Suit Shoppers 5.56% 3.92x
Nurses 5.56% 3.86x
Civil Engineers 5.56% 3.86x
Readers of Honduran Content 8.33% 3.84x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 26.41% 47.24x
Abercrombie & Fitch 1.93% 42.58x
Charlotte Russe 2.56% 37.76x
Buckle 32.49% 37.50x
Journeys 45.63% 35.23x
Aeropostale 27.88% 34.73x
Lorna Jane 0.76% 33.27x
Forever 21 14.81% 32.97x
American Eagle Outfitters 24.24% 30.01x
Gymboree 18.80% 29.78x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Women Shoppers.

Content Affinity Composition Index
Women Shoppers 0.50% 5.47x
Alberta Canada Cluster 0.75% 5.13x
Video Content Sites 0.58% 4.50x
Vermont Cluster 0.56% 4.20x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Perfume, Makeup & Cosmetics 0.21% 3.91x
Winter Sports & Gear 0.16% 3.83x
Studio & Franchise Video Game Players 0.56% 3.78x
Music Production 0.37% 3.77x
Fashion & Cosmetics 0.01% 3.59x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male