Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 995.2 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Burger Enthusiast.
| Interest | Composition | Index |
| Burger Enthusiast | 0.16% | 2.89x |
| Hearthstone Video Game Fans | 3.87% | 1.89x |
| Seattle Seahawks Fans | 3.48% | 1.80x |
| Video and Computer Gaming Enthusiasts | 3.32% | 1.76x |
| Mid-to-Full Size Luxury SUV Auto Intenders | 1.82% | 1.74x |
| Dungeons and Dragons Fans | 5.22% | 1.74x |
| Online Role Playing Game Enthusiasts | 4.11% | 1.73x |
| Anime Fans | 3.64% | 1.73x |
| North West State Fair Visitors | 3.56% | 1.71x |
| iPhone Users | 2.85% | 1.70x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 8.93% | 30.75x |
| Hollister | 26.15% | 29.74x |
| Aeropostale | 33.02% | 27.57x |
| Buckle | 28.89% | 26.48x |
| Journeys | 43.91% | 24.27x |
| Gymboree | 21.93% | 23.15x |
| Express | 30.89% | 22.79x |
| Abercrombie & Fitch | 2.06% | 22.13x |
| American Eagle Outfitters | 25.94% | 21.90x |
| Lorna Jane | 1.46% | 21.18x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Psychology & Social Work.
| Content Affinity | Composition | Index |
| Psychology & Social Work | 0.24% | 5.92x |
| Organic Beauty & Skincare Products | 0.24% | 4.41x |
| Beach & Intimate Wear | 0.09% | 4.40x |
| Philippines News | 0.63% | 4.18x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) | 0.47% | 3.92x |
| Writing Resources | 0.16% | 3.91x |
| Action Sports | 0.16% | 3.84x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Canada Travel & Tourism | 0.07% | 3.46x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male
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