Dstillery Audiences

ZUMIEZ

Audience Size: 971.3 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 971.3 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Countdown to the Beach Travelers.

Interest Composition Index
Countdown to the Beach Travelers 0.03% 3.33x
Executive Travelers 0.02% 1.96x
Work Comes First Travelers 0.09% 1.65x
Blu-ray & DVD Movie Shoppers 0.18% 1.43x
Seattle Seahawks Fans 1.83% 1.33x
Anime Fans 1.96% 1.30x
Mobile Phone Purchase Intenders 1.95% 1.30x
Oregon Trip Planners 1.57% 1.26x
Readers of Mexican Content 1.58% 1.25x
PlayStation Enthusiasts 2.06% 1.24x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 16.36% 32.16x
Aeropostale 17.48% 29.95x
Hollister 15.08% 29.23x
Buckle 18.50% 28.07x
Express 18.56% 26.27x
Abercrombie & Fitch 14.91% 25.70x
American Eagle Outfitters 26.30% 23.45x
Eddie Bauer 7.33% 23.26x
Michael Kors 11.40% 23.05x
Gymboree 12.57% 22.94x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Sports - Skiing, Snowboarding.

Content Affinity Composition Index
Sports - Skiing, Snowboarding 0.04% 21.33x
Assorted Topics (Elderly, Europe, Viral Media) 0.01% 11.06x
Handyman Tools 0.01% 9.45x
England Tourism 0.02% 9.03x
Decoration & Fabric 0.01% 7.56x
Home Décor, Furniture, & Decorating 0.01% 6.80x
Environmental Conservation 0.01% 6.79x
Assorted Topics (Animals, Clothing, Events, Education) 0.01% 6.74x
Local & Travel England - North Midlands 0.01% 5.73x
Fashion & Cosmetics 0.01% 4.51x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male