Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 221.4 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is New Year Resolution Intender.
| Interest | Composition | Index |
| New Year Resolution Intender | 0.64% | 4.31x |
| Pre-Measured Grocery Shoppers | 0.73% | 3.12x |
| Modern Art Museum Researchers | 2.20% | 2.77x |
| New York Trip Planners | 2.75% | 2.61x |
| Charitable Donors | 1.56% | 2.50x |
| Boston Trip Planners | 2.66% | 2.49x |
| Women’s Lifestyle Blogs Researchers | 0.46% | 2.48x |
| Home Kitchen Chefs | 0.73% | 2.40x |
| Online Grammar Tool Users | 0.37% | 2.35x |
| UConn Huskies Fans | 2.11% | 2.35x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.
| Location | Composition | Index |
| Charlotte Russe | 5.03% | 49.26x |
| Hollister | 8.52% | 45.95x |
| Aeropostale | 15.14% | 43.11x |
| Journeys | 21.54% | 39.44x |
| Forever 21 | 5.62% | 37.68x |
| Abercrombie & Fitch | 3.00% | 36.55x |
| Buckle | 13.80% | 36.38x |
| Express | 14.24% | 35.43x |
| Coach | 5.05% | 34.67x |
| Express Outlets | 2.22% | 32.86x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is New York City Real Estate Research Cluster.
| Content Affinity | Composition | Index |
| New York City Real Estate Research Cluster | 0.60% | 9.49x |
| Vermont Cluster | 0.37% | 7.03x |
| Hudson Valley New York Media | 1.10% | 5.65x |
| Korea Cluster | 0.27% | 5.46x |
| New York City Education & News Cluster | 0.27% | 5.07x |
| Healthcare - Dermatology & Aging | 0.46% | 5.00x |
| New York City Family & Activity Cluster | 2.11% | 4.18x |
| Tahoe & Reno Tourism | 0.37% | 4.07x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Illinois College Sports | 0.06% | 3.83x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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