Dstillery Audiences

ZUMIEZ

Audience Size: 638.4 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 638.4 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Big Box Store Jewelry Sale Shoppers.

Interest Composition Index
Big Box Store Jewelry Sale Shoppers 0.06% 2.11x
Wireless Headphone Researchers 0.14% 1.98x
World Spa Day Researchers 0.19% 1.96x
Lunar New Year Researchers 0.86% 1.78x
Washington Skiers and Snowboarders 3.15% 1.74x
Teen Girl Clothing Shoppers 4.73% 1.65x
Verizon Wireless Customers 0.08% 1.65x
T-Mobile Customers 0.08% 1.63x
North West State Fair Visitors 4.15% 1.63x
Austin Trip Planners 3.32% 1.62x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Lorna Jane.

Location Composition Index
Lorna Jane 2.32% 12.83x
Hollister 25.25% 11.67x
Abercrombie & Fitch 2.29% 11.03x
Charlotte Russe 2.59% 10.28x
Aeropostale 30.81% 10.27x
Journeys 47.04% 9.75x
Buckle 32.63% 9.44x
Gymboree 21.39% 8.46x
American Eagle Outfitters 23.22% 8.26x
Express 27.67% 8.12x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Canada Consumer Product Cluster.

Content Affinity Composition Index
Canada Consumer Product Cluster 0.07% 5.65x
Parenting & Children's Activities 0.11% 5.41x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Watches Retail 0.06% 3.71x
Fashion & Cosmetics 0.01% 3.59x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.37x
Celebrity Gossip 0.10% 3.23x
Florida College Athletics 0.14% 3.08x
Canada Job Seekers Cluster 0.01% 2.95x
Motorsports 0.09% 2.94x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female