Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 313.5 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Northeastern Voters.
| Interest | Composition | Index |
| Northeastern Voters | 4.90% | 2.80x |
| North East State Fair Visitors | 6.96% | 2.73x |
| Modern Art Museum Researchers | 2.30% | 2.39x |
| UConn Huskies Fans | 2.40% | 2.31x |
| Vermont Trip Planners | 2.94% | 2.30x |
| Mid-Range Grocery Shoppers | 4.22% | 2.28x |
| Cape Cod News Readers | 2.84% | 2.28x |
| Ballet Enthusiasts | 3.11% | 2.18x |
| New York Trip Planners | 3.58% | 2.10x |
| Stay-at-Home Parents | 3.95% | 2.10x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 21.85% | 22.50x |
| Abercrombie & Fitch | 1.80% | 20.69x |
| Aeropostale | 28.04% | 20.51x |
| Lorna Jane | 1.50% | 19.85x |
| Journeys | 41.10% | 18.64x |
| Buckle | 29.74% | 18.46x |
| Charlotte Russe | 2.08% | 18.24x |
| American Eagle Outfitters | 21.14% | 16.30x |
| Gymboree | 18.08% | 16.11x |
| Forever 21 | 13.93% | 15.56x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Online Games.
| Content Affinity | Composition | Index |
| Online Games | 0.57% | 4.32x |
| Korea Cluster | 0.20% | 4.11x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Upstate New York Travel Cluster | 0.95% | 3.60x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Pacific Northwest Sports & News Cluster | 0.64% | 3.52x |
| Motorsports | 0.07% | 3.46x |
| Career Cluster A | 0.10% | 3.44x |
| Medical Diagnostics | 0.13% | 3.44x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.37x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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