Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 218.4 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 2.22% | 1.60x |
| New York Trip Planners | 2.09% | 1.55x |
| LGBT Activists | 1.52% | 1.49x |
| Readers of Dominican Republic Content | 2.14% | 1.46x |
| California Trip Planners | 1.99% | 1.46x |
| Las Vegas Nightlife Researchers | 2.10% | 1.46x |
| Readers of El Salvadoran Content | 1.97% | 1.44x |
| Los Angeles Trip Planners | 2.14% | 1.41x |
| Online Grocery Shoppers | 3.67% | 1.41x |
| Last Minute Travelers | 1.56% | 1.41x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 9.24% | 69.47x |
| Journeys | 15.16% | 66.53x |
| Uniqlo | 5.63% | 65.62x |
| Express Outlets | 1.61% | 53.59x |
| Eddie Bauer | 5.19% | 51.75x |
| Charlotte Russe | 7.99% | 48.65x |
| Abercrombie & Fitch | 7.98% | 45.29x |
| Levi Strauss | 3.46% | 44.80x |
| Forever 21 | 13.23% | 43.43x |
| Express | 8.41% | 41.43x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is New York City Education & News Cluster.
| Content Affinity | Composition | Index |
| New York City Education & News Cluster | 1.20% | 2.85x |
| LGBTQ Advocacy | 1.16% | 2.81x |
| Arabic News | 0.20% | 2.70x |
| New York City Real Estate Research Cluster | 0.84% | 2.69x |
| Philippines News | 0.24% | 2.29x |
| Hudson Valley New York Media | 0.56% | 2.24x |
| NYC Tourist Attractions | 1.31% | 2.22x |
| Bags & Luggage | 0.24% | 2.20x |
| Art News & Products | 0.17% | 2.06x |
| Pakistan Cluster | 0.21% | 2.04x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
25-34
Gender
Male
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