Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 132.8 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Readers of Hispanic Content.
| Interest | Composition | Index |
| Readers of Hispanic Content | 2.97% | 1.93x |
| Amazon Prime Movie Subscribers | 2.78% | 1.88x |
| Hawaii Trip Planners | 3.43% | 1.85x |
| Mid-Prestige Luxury Sedan Auto Intenders | 1.21% | 1.84x |
| Arizona Trip Planners | 4.17% | 1.83x |
| Readers of Mexican Content | 3.62% | 1.79x |
| Blu-ray & DVD Movie Shoppers | 3.53% | 1.73x |
| Dieters | 2.78% | 1.71x |
| Readers of Cuban Content | 2.78% | 1.70x |
| Luxury Coupe Auto Intenders | 1.39% | 1.68x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 24.68% | 51.27x |
| Abercrombie & Fitch | 1.98% | 41.22x |
| Buckle | 30.81% | 39.62x |
| Journeys | 43.44% | 37.41x |
| Aeropostale | 25.54% | 35.99x |
| Charlotte Russe | 2.22% | 35.63x |
| Forever 21 | 13.96% | 33.16x |
| American Eagle Outfitters | 23.41% | 31.15x |
| Lorna Jane | 0.73% | 30.00x |
| Gymboree | 17.42% | 29.45x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Canada Tax and Finance Research Cluster.
| Content Affinity | Composition | Index |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Perfume, Makeup & Cosmetics | 0.21% | 3.91x |
| Winter Sports & Gear | 0.16% | 3.83x |
| Beauty & Cosmetics | 0.21% | 3.79x |
| Lawns & Pest Control | 0.28% | 3.76x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| African-American Hair | 0.19% | 3.48x |
| Assorted Topics (Car News, Animals, Viral Media) | 0.19% | 3.41x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.37x |
| Colorado Snow | 0.19% | 3.31x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
45-54
Gender
Male
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