Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is Los Angeles Mass Transit Commuters.
| Interest | Composition | Index |
| Los Angeles Mass Transit Commuters | 4.42% | 1.60x |
| North West State Fair Visitors | 3.65% | 1.49x |
| Readers of Mexican Content | 2.98% | 1.46x |
| Santa Monica Trip Planners | 3.94% | 1.40x |
| Readers of Honduran Content | 2.54% | 1.39x |
| Readers of El Salvadoran Content | 2.77% | 1.38x |
| Los Angeles Trip Planners | 3.71% | 1.37x |
| Readers of Dominican Republic Content | 2.54% | 1.35x |
| Readers of Guatemalan Content | 2.60% | 1.35x |
| Readers of South American Content | 2.87% | 1.35x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 27.39% | 25.70x |
| Charlotte Russe | 16.60% | 25.59x |
| Aeropostale | 33.78% | 23.86x |
| Buckle | 28.15% | 22.86x |
| Abercrombie & Fitch | 6.91% | 21.56x |
| Gymboree | 23.35% | 19.89x |
| Journeys | 35.54% | 19.57x |
| Express | 30.23% | 19.52x |
| American Eagle Outfitters | 28.46% | 19.21x |
| Lorna Jane | 1.90% | 17.92x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Malaya.
| Content Affinity | Composition | Index |
| Malaya | 0.03% | 4.22x |
| Teaching Abroad | 0.03% | 4.09x |
| Local & Travel England - Northern England | 0.03% | 4.03x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Assorted Topics (Internet Slang, Hoaxes, Photography) | 0.07% | 3.41x |
| Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) | 0.03% | 3.27x |
| Turkey & Iran Cluster | 0.06% | 3.12x |
| Canada Job Seekers Cluster | 0.01% | 2.95x |
| Greece Cluster | 0.04% | 2.91x |
| Concert Posters | 0.06% | 2.89x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male
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