Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 67.1 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is RC Helicopters and Drones Hobbyists.
| Interest | Composition | Index |
| RC Helicopters and Drones Hobbyists | 8.33% | 5.17x |
| Farmers | 8.33% | 5.05x |
| Destiny Video Game Fans | 8.33% | 4.93x |
| Military Servicemembers & Veterans | 8.33% | 4.89x |
| Readers of Dominican Republic Content | 8.33% | 4.56x |
| Conservative Think Tank Readers | 5.56% | 3.96x |
| Men's Suit Shoppers | 5.56% | 3.92x |
| Nurses | 5.56% | 3.86x |
| Civil Engineers | 5.56% | 3.86x |
| Readers of Honduran Content | 8.33% | 3.84x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Curious about what else the Zumiez audience is interested in?
Sign Up
APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 26.41% | 47.24x |
| Abercrombie & Fitch | 1.93% | 42.58x |
| Charlotte Russe | 2.56% | 37.76x |
| Buckle | 32.49% | 37.50x |
| Journeys | 45.63% | 35.23x |
| Aeropostale | 27.88% | 34.73x |
| Lorna Jane | 0.76% | 33.27x |
| Forever 21 | 14.81% | 32.97x |
| American Eagle Outfitters | 24.24% | 30.01x |
| Gymboree | 18.80% | 29.78x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Want to find more of the Zumiez audience in the real world?
Sign Up
CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Women Shoppers.
| Content Affinity | Composition | Index |
| Women Shoppers | 0.50% | 5.47x |
| Alberta Canada Cluster | 0.75% | 5.13x |
| Video Content Sites | 0.58% | 4.50x |
| Vermont Cluster | 0.56% | 4.20x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Perfume, Makeup & Cosmetics | 0.21% | 3.91x |
| Winter Sports & Gear | 0.16% | 3.83x |
| Studio & Franchise Video Game Players | 0.56% | 3.78x |
| Music Production | 0.37% | 3.77x |
| Fashion & Cosmetics | 0.01% | 3.59x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Want to see more of the Content Affinities the Zumiez audience visits?
Sign Up
DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Male
Interested in seeing other characteristics of the Zumiez audience?
Sign Up