Dstillery Audiences

ZUMIEZ

Audience Size: 995.2 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 995.2 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Burger Enthusiast.

Interest Composition Index
Burger Enthusiast 0.16% 2.89x
Hearthstone Video Game Fans 3.87% 1.89x
Seattle Seahawks Fans 3.48% 1.80x
Video and Computer Gaming Enthusiasts 3.32% 1.76x
Mid-to-Full Size Luxury SUV Auto Intenders 1.82% 1.74x
Dungeons and Dragons Fans 5.22% 1.74x
Online Role Playing Game Enthusiasts 4.11% 1.73x
Anime Fans 3.64% 1.73x
North West State Fair Visitors 3.56% 1.71x
iPhone Users 2.85% 1.70x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 8.93% 30.75x
Hollister 26.15% 29.74x
Aeropostale 33.02% 27.57x
Buckle 28.89% 26.48x
Journeys 43.91% 24.27x
Gymboree 21.93% 23.15x
Express 30.89% 22.79x
Abercrombie & Fitch 2.06% 22.13x
American Eagle Outfitters 25.94% 21.90x
Lorna Jane 1.46% 21.18x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Psychology & Social Work.

Content Affinity Composition Index
Psychology & Social Work 0.24% 5.92x
Organic Beauty & Skincare Products 0.24% 4.41x
Beach & Intimate Wear 0.09% 4.40x
Philippines News 0.63% 4.18x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.47% 3.92x
Writing Resources 0.16% 3.91x
Action Sports 0.16% 3.84x
Fashion & Cosmetics 0.01% 3.59x
Canada Travel & Tourism 0.07% 3.46x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
35-44
Gender
Male