Dstillery Audiences

ZUMIEZ

Audience Size: 313.5 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 313.5 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Northeastern Voters.

Interest Composition Index
Northeastern Voters 4.90% 2.80x
North East State Fair Visitors 6.96% 2.73x
Modern Art Museum Researchers 2.30% 2.39x
UConn Huskies Fans 2.40% 2.31x
Vermont Trip Planners 2.94% 2.30x
Mid-Range Grocery Shoppers 4.22% 2.28x
Cape Cod News Readers 2.84% 2.28x
Ballet Enthusiasts 3.11% 2.18x
New York Trip Planners 3.58% 2.10x
Stay-at-Home Parents 3.95% 2.10x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 21.85% 22.50x
Abercrombie & Fitch 1.80% 20.69x
Aeropostale 28.04% 20.51x
Lorna Jane 1.50% 19.85x
Journeys 41.10% 18.64x
Buckle 29.74% 18.46x
Charlotte Russe 2.08% 18.24x
American Eagle Outfitters 21.14% 16.30x
Gymboree 18.08% 16.11x
Forever 21 13.93% 15.56x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Online Games.

Content Affinity Composition Index
Online Games 0.57% 4.32x
Korea Cluster 0.20% 4.11x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Upstate New York Travel Cluster 0.95% 3.60x
Fashion & Cosmetics 0.01% 3.59x
Pacific Northwest Sports & News Cluster 0.64% 3.52x
Motorsports 0.07% 3.46x
Career Cluster A 0.10% 3.44x
Medical Diagnostics 0.13% 3.44x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.37x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male