Explore the Zumiez Audience
Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 359.6 thousand unique devices whose actions qualify for the Zumiez audience.
INTERESTS
The Zumiez audience exhibits a variety of interests and behaviors.
As seen below, the leading interest for the Zumiez audience is North West State Fair Visitors.
| Interest | Composition | Index |
| North West State Fair Visitors | 4.67% | 1.95x |
| Montana and Idaho Trip Planners | 3.29% | 1.87x |
| Washington Skiers and Snowboarders | 3.40% | 1.84x |
| Oregon Trip Planners | 3.43% | 1.84x |
| Washington County and Local Fair Visitors | 4.00% | 1.81x |
| Santa Cruz Trip Planners | 3.50% | 1.75x |
| Oregon County and Local Fair Visitors | 4.10% | 1.75x |
| Spa Goers | 3.54% | 1.72x |
| Gen Z Apparel Shoppers | 3.71% | 1.71x |
| Readers of Korean Content | 4.63% | 1.69x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
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APPAREL RETAILERS
The Zumiez audience visits and shops at a variety of apparel retail locations.
As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.
| Location | Composition | Index |
| Hollister | 22.97% | 21.24x |
| Lorna Jane | 2.05% | 20.81x |
| Abercrombie & Fitch | 1.88% | 18.08x |
| Aeropostale | 26.81% | 17.88x |
| Charlotte Russe | 2.26% | 17.62x |
| Journeys | 42.06% | 17.19x |
| Buckle | 28.94% | 16.83x |
| Gymboree | 18.41% | 14.30x |
| American Eagle Outfitters | 20.40% | 14.01x |
| Forever 21 | 13.54% | 13.40x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
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CONTENT AFFINITIES
Content Affinities are Dstillery's proprietary way of categorizing the internet.
As seen below, the most visited Content Affinity for the Zumiez audience is Parenting & Children's Activities.
| Content Affinity | Composition | Index |
| Parenting & Children's Activities | 0.11% | 5.41x |
| Shoes & Accessories | 0.14% | 4.84x |
| MBA Education | 0.15% | 4.82x |
| Canada Tax and Finance Research Cluster | 0.03% | 3.94x |
| Arthritis & Bones | 0.09% | 3.82x |
| French News & Gossip Cluster | 0.07% | 3.68x |
| Custom Printing | 0.09% | 3.66x |
| Fashion & Cosmetics | 0.01% | 3.59x |
| Pac 12 Sports | 0.18% | 3.39x |
| Assorted Topics (Coupons, Stain Removal, Seafood) | 0.03% | 3.37x |
Composition Percentage:
The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
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DEMOGRAPHICS
The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female
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