Dstillery Audiences

ZUMIEZ

Audience Size: 105.7 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 105.7 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Restaurant Supply Shoppers.

Interest Composition Index
Restaurant Supply Shoppers 0.33% 2.47x
Food Bank Researchers 1.49% 2.44x
Seattle Trip Planners 4.63% 2.21x
Readers of Hispanic Content 2.48% 1.95x
Blood Donors 3.64% 1.93x
Summer Activities Researchers 3.31% 1.93x
Getaways Researchers 1.65% 1.92x
Health and Fitness Book Readers 3.31% 1.91x
Sightseeing Travelers 2.81% 1.90x
Restaurant Menu Researchers 2.31% 1.89x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 22.29% 63.22x
Buckle 29.20% 47.40x
Aeropostale 23.46% 42.81x
Journeys 38.86% 42.59x
Abercrombie & Fitch 1.65% 42.27x
American Eagle Outfitters 22.08% 37.42x
Forever 21 12.31% 34.03x
Charlotte Russe 1.64% 32.47x
Victoria's Secret 30.15% 32.44x
Gymboree 15.83% 32.24x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Brazil & Portugal News.

Content Affinity Composition Index
Brazil & Portugal News 0.33% 4.94x
Assorted Topics (Insurance, Cellphone, Healthy Living, Restaurant Menus, User Reviews) 0.50% 4.92x
K-Pop 0.66% 4.84x
Low Budget Shoppers 0.33% 4.03x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Fashion & Cosmetics 0.01% 3.59x
New Hampshire News 1.16% 3.48x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.37x
National Parks 0.22% 3.36x
New York City Education & News Cluster 0.49% 3.23x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
55-64
Gender
Female