Dstillery Audiences

ZUMIEZ

Audience Size: 741.7 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 741.7 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Work Comes First Travelers.

Interest Composition Index
Work Comes First Travelers 0.09% 1.65x
New York City Events Researchers 2.28% 1.59x
New York Trip Planners 2.43% 1.48x
Online Grocery Shoppers 2.31% 1.45x
Cricket Enthusiasts 1.56% 1.42x
Pre-Measured Grocery Shoppers 2.30% 1.41x
Broadway Fans 1.69% 1.39x
Ballet Enthusiasts 1.96% 1.38x
Hip Hop Fans 1.85% 1.38x
Readers of Dominican Republic Content 1.64% 1.36x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 14.39% 34.47x
Journeys 17.36% 29.40x
Buckle 9.83% 29.38x
Charlotte Russe 9.33% 28.68x
Uniqlo 5.19% 27.53x
Abercrombie & Fitch 12.80% 26.90x
Eddie Bauer 6.23% 26.19x
Forever 21 19.27% 26.09x
Aeropostale 11.46% 25.58x
Michael Kors 8.16% 25.01x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Vietnam Cluster.

Content Affinity Composition Index
Vietnam Cluster 0.09% 2.71x
Higher-End Fashion Brands 0.20% 2.24x
Spanish Lifestyle & Health 0.09% 2.12x
Liberal Views on LGBTQ Rights and Pro-Choice 0.06% 2.09x
New York City Real Estate Research Cluster 0.90% 2.00x
Minnesota Community Business Cluster 0.51% 2.00x
Assorted Topics (Business Support ToolsForm Templates) 0.06% 1.97x
French News & Gossip Cluster 0.06% 1.97x
Sports - Golf, Hunting, Fishing 0.03% 1.96x
New York City Education & News Cluster 0.91% 1.96x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male