Dstillery Audiences

ZUMIEZ

Audience Size: 359.6 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 359.6 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is North West State Fair Visitors.

Interest Composition Index
North West State Fair Visitors 4.67% 1.95x
Montana and Idaho Trip Planners 3.29% 1.87x
Washington Skiers and Snowboarders 3.40% 1.84x
Oregon Trip Planners 3.43% 1.84x
Washington County and Local Fair Visitors 4.00% 1.81x
Santa Cruz Trip Planners 3.50% 1.75x
Oregon County and Local Fair Visitors 4.10% 1.75x
Spa Goers 3.54% 1.72x
Gen Z Apparel Shoppers 3.71% 1.71x
Readers of Korean Content 4.63% 1.69x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 22.97% 21.24x
Lorna Jane 2.05% 20.81x
Abercrombie & Fitch 1.88% 18.08x
Aeropostale 26.81% 17.88x
Charlotte Russe 2.26% 17.62x
Journeys 42.06% 17.19x
Buckle 28.94% 16.83x
Gymboree 18.41% 14.30x
American Eagle Outfitters 20.40% 14.01x
Forever 21 13.54% 13.40x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Parenting & Children's Activities.

Content Affinity Composition Index
Parenting & Children's Activities 0.11% 5.41x
Shoes & Accessories 0.14% 4.84x
MBA Education 0.15% 4.82x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Arthritis & Bones 0.09% 3.82x
French News & Gossip Cluster 0.07% 3.68x
Custom Printing 0.09% 3.66x
Fashion & Cosmetics 0.01% 3.59x
Pac 12 Sports 0.18% 3.39x
Assorted Topics (Coupons, Stain Removal, Seafood) 0.03% 3.37x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female