Dstillery Audiences

ZUMIEZ

Audience Size: 247.3 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 247.3 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Fall/Winter 2021 High-End Fashion Brands Content Readers.

Interest Composition Index
Fall/Winter 2021 High-End Fashion Brands Content Readers 0.10% 3.92x
New York Trip Planners 1.94% 2.04x
Big Box Store Jewelry Sale Shoppers 0.06% 1.99x
Executive Travelers 0.52% 1.98x
Home Custom Bedroom Decorators 0.19% 1.89x
Custom Home Lighting Shoppers 0.19% 1.89x
Mid-Range Grocery Shoppers 3.04% 1.84x
UConn Huskies Fans 1.42% 1.82x
Lawyers 1.46% 1.80x
Major Airline Customers 3.53% 1.79x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Charlotte Russe.

Location Composition Index
Charlotte Russe 3.75% 42.00x
Hollister 13.18% 40.91x
Aeropostale 19.16% 38.43x
Buckle 18.16% 33.84x
Abercrombie & Fitch 2.35% 33.63x
Journeys 26.37% 33.36x
Forever 21 9.00% 30.79x
Express Outlets 2.43% 30.61x
Express 16.97% 29.88x
Eddie Bauer 5.33% 27.69x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Accounting.

Content Affinity Composition Index
Accounting 0.13% 6.81x
Vermont Cluster 0.42% 5.00x
Bowling 0.18% 5.00x
Arabic News 0.11% 4.20x
Personal Finance Researchers 0.06% 3.95x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Illinois College Sports 0.06% 3.83x
Assorted Topics (Knives, Leather, Customized Gifts, Victorian Clothing) 0.10% 3.80x
Fashion & Cosmetics 0.01% 3.59x
Brazil & Portugal News 0.10% 3.49x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female