Dstillery Audiences

ZUMIEZ

Audience Size: 68 Thousand Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 68 thousand unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Readers of Muslim Content.

Interest Composition Index
Readers of Muslim Content 3.91% 2.83x
Last Minute Travelers 4.69% 2.74x
Telemedicine Content Readers 1.82% 2.34x
Insurance News Readers 4.95% 2.30x
Long Beach California Trip Planners 5.47% 2.24x
Coders & Developers 4.69% 2.20x
Readers of Chinese Content 4.43% 2.15x
Thrift Store Shoppers 3.12% 2.09x
Arizona Trip Planners 5.21% 2.09x
San Diego Activities Researchers 2.60% 2.09x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 26.80% 55.43x
Abercrombie & Fitch 1.82% 50.22x
Buckle 32.78% 42.22x
Charlotte Russe 2.38% 40.61x
Journeys 44.36% 38.84x
Forever 21 14.83% 38.67x
Aeropostale 26.68% 37.99x
Lorna Jane 0.72% 37.04x
H&M 13.60% 33.86x
American Eagle Outfitters 24.24% 33.66x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Alberta Canada Cluster.

Content Affinity Composition Index
Alberta Canada Cluster 1.04% 7.01x
Video Content Sites 0.58% 4.50x
Canada Tax and Finance Research Cluster 0.03% 3.94x
Middle East News 0.52% 3.87x
Winter Sports & Gear 0.16% 3.83x
Vermont Cluster 0.52% 3.82x
Phoenix News 5.21% 3.67x
Fashion & Cosmetics 0.01% 3.59x
Finance & Accounting Cluster 0.78% 3.43x
Hudson Valley New York Media 1.30% 3.39x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Female