Dstillery Audiences

ZUMIEZ

Audience Size: 1.4 Million Devices

Explore the Zumiez Audience

Below you'll find more information about the Zumiez audience, broken down in different categories based on their digital and physical behaviors. These are 1.4 million unique devices whose actions qualify for the Zumiez audience.

Dstillery Crafted Audiences

INTERESTS

The Zumiez audience exhibits a variety of interests and behaviors.

As seen below, the leading interest for the Zumiez audience is Los Angeles Mass Transit Commuters.

Interest Composition Index
Los Angeles Mass Transit Commuters 4.42% 1.60x
North West State Fair Visitors 3.65% 1.49x
Readers of Mexican Content 2.98% 1.46x
Santa Monica Trip Planners 3.94% 1.40x
Readers of Honduran Content 2.54% 1.39x
Readers of El Salvadoran Content 2.77% 1.38x
Los Angeles Trip Planners 3.71% 1.37x
Readers of Dominican Republic Content 2.54% 1.35x
Readers of Guatemalan Content 2.60% 1.35x
Readers of South American Content 2.87% 1.35x
Composition Percentage: The overlap percentage between the Zumiez audience and the Interest attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Location Audiences

APPAREL RETAILERS

The Zumiez audience visits and shops at a variety of apparel retail locations.

As seen below, the apparel retail location most frequented by the Zumiez audience is Hollister.

Location Composition Index
Hollister 27.39% 25.70x
Charlotte Russe 16.60% 25.59x
Aeropostale 33.78% 23.86x
Buckle 28.15% 22.86x
Abercrombie & Fitch 6.91% 21.56x
Gymboree 23.35% 19.89x
Journeys 35.54% 19.57x
Express 30.23% 19.52x
American Eagle Outfitters 28.46% 19.21x
Lorna Jane 1.90% 17.92x
Composition Percentage: The overlap percentage between the Zumiez audience and the Location attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Content Affinities

CONTENT AFFINITIES

Content Affinities are Dstillery's proprietary way of categorizing the internet.

As seen below, the most visited Content Affinity for the Zumiez audience is Malaya.

Content Affinity Composition Index
Malaya 0.03% 4.22x
Teaching Abroad 0.03% 4.09x
Local & Travel England - Northern England 0.03% 4.03x
Fashion & Cosmetics 0.01% 3.59x
Assorted Topics (Internet Slang, Hoaxes, Photography) 0.07% 3.41x
Assorted Topics (Vacation, Travel, Automotive Entertainment, Diet) 0.03% 3.27x
Turkey & Iran Cluster 0.06% 3.12x
Canada Job Seekers Cluster 0.01% 2.95x
Greece Cluster 0.04% 2.91x
Concert Posters 0.06% 2.89x
Composition Percentage: The overlap percentage between the Zumiez audience and the Content Affinity attribute.
Index: A comparison of the Zumiez audience to the internet population.
Dstillery Demographic Audiences

DEMOGRAPHICS

The Zumiez audience resonates most for the following age bracket and gender.
Age
18-24
Gender
Male